* India’s first farm-to-face luxury skincare brand, RAS unveils an exclusive range of amenity kits for
* Vistara’s Premium Economy class customers
RAS™ Luxury Oils launches a range of sustainable “Prints of India” Amenity Kit for Vistara, India’s finest full-service carrier and a joint venture between the Tata Group and Singapore Airlines. Vistara’s Premium Economy customers on its long haul international flights are presented with world-class amenity kits from RAS™ starting 5th December 2022.
The luxury homegrown skincare brand truly brings the concept of “Farm to Face” to life through its organic, natural ingredients of the highest quality standard. From product quality, and efficacy to authenticity along with combining Indian Ayurveda with Science, it brings modern sensorial blends to the prestigious Vistara customer.
The RAS™ Amenity kit, made without the use of any plastics with 100% organic cotton canvas fibres and beautiful Ikat prints, is a symbol of Indian craftsmanship and art. Keeping sustainability in mind, all the components within the kit are printed on FSC-certified paper, using soy inks, along with ensuring all the products are recyclable and microplastic-free.
It is the first time that an Indian airline has launched a luxury amenity kit for its Premium Economy customers. The kit can be used as an essential accessory for future travels of customers and includes:
RAS™ Nourish Mango Butter Lip Balm, made with pure mango butter sourced from Chhattisgarh, the lip balm is rich in moisture and hydrating elements that leave your lips soft and plump.
RAS™ Soothe Softening & Hydrating Hand Cream is a moisturising Pink Pepper and Bergamot based hand cream that hydrates dry hands, leaving them soft and glowing.
The kit also includes tube socks for additional comfort while flying.
Commenting on the update, Deepak Rajawat, Chief Commercial Officer, Vistara, said, “We are delighted to partner with RAS™ Luxury Oils to offer thoughtfully curated amenity kits to our Premium Economy customers on our long haul international flights. It has always been our constant endeavour to elevate the travel experience and we believe that this initiative will be appreciated by our customers helping them feel rejuvenated and relaxed during their journey with India’s finest full-service carrier.”
Shubhika Jain, the Founder, and CEO at RAS™ said “We are elated to partner with a leading airline like Vistara, renowned for their premium service and inflight experience. This is a collaboration of value that allows us to bring RAS’s thoughtfully handcrafted products showcasing Indian rituals, natural ingredients and authenticity to the global traveller. We hope these products bring joy, comfort and a part of India to the travellers, especially since these kits are designed to create a net positive impact on the planet and communities.”The collaboration of Vistara and RAS™- India’s first ‘Farm-to-Face’ luxury skincare brand, is of quality and reflects RAS’s supremely authentic, pure skincare blends using natural and local ingredients from India. The RAS Amenity Kit aligns with Vistara’s five-star standards of excellence and the endeavour to provide a superior customer experience.