Saturday, March 12, 2022

PUMA Opens Its Largest Experiential Store At Orion Mall in Bengaluru

* Expands offline footprint with an interactive store at Orion Mall, Bengaluru~

* Cricketer KL Rahul and Actor Athiya Shetty were present at the launch

Sports brand PUMA launched its digitally-enabled experiential store at Orion Mall in Bengaluru today. This is PUMA’s largest store in South India. The store launch was attended by KL Rahul, Vice Captain of the Indian cricket team & PUMA athlete, and Bollywood Actor Athiya Shetty.

PUMA’s newest store is a significant step by the brand to provide an unprecedented experience to its shoppers and create meaningful offline engagement. With a focus on bringing technology, sports and experiential retail under one roof, the store has state-of-the-art offerings including F1 Simulators & interactive retail screens. Throughout the year, the brand’s premium store will also showcase limited-edition global collaborations for men, women and children.

Commenting on the launch of the store, Abhishek Ganguly, Managing Director, PUMA India and Southeast Asia said, “We are thrilled to take our sports retail story forward with yet another digitally-enabled store for our shoppers. The Indian consumer today is not just drawn to premium products but also seeks a smart shopping environment. Coming up with a second experiential store in Bengaluru is a testimony to PUMA’s commitment towards promoting sporting culture and meet the promising demand for active wear and athleisure in the region.”

PUMA Brand Ambassador, KL Rahul said, “PUMA’s commitment to sports & fitness is what makes it the most preferred sports brand in the country. I am stoked to be part of the launch of their largest store in South India. I am a fan of PUMA’s select collaborations and limited-edition sneakers. I am definitely going to be a regular here.” KL Rahul added, “People know my love for all things street. I will be constantly collaborating with PUMA’s team to drop new styles of 1DER throughout the year for our athleisure-loving consumers.”

Athiya Shetty added “I enjoy working out and spend most of my day in activewear and athleisure and I absolutely love PUMA. Their designs are so in sync with today’s generation, be it sneakers or apparel. In fact, at times I even wear the comfortable 1DER collection sweatshirts. I am so thrilled to be in Bengaluru and be a part of their store launch. The store has really cool elements and the look and feel is extremely premium.”

Sunil Munshi, AVP, Mall Operations, Orion Malls said, “Orion Malls has always been the venue of choice for international brands to launch large format stores and with PUMA, there is no exception. It shows the level of confidence that such brands have with Orion Malls. PUMA flagship store launch is in line with our philosophy of giving customers the best shopping experience both in terms of ambience and brands. Such launches make Orion mall a destination mall and the number one choice for customers across the city.”

The multi-sensorial retail space will give buyers an opportunity to enjoy PUMA’s unique offerings such as:

F1 SIMULATOR: Showcasing the success of PUMA’s Motorsport category in India, shoppers can enjoy professional-grade F1 racing simulators to virtually navigate multi-country tracks. These simulators are exactly the same as used by F1 racing professionals worldwide.

INTERACTIVE RETAIL EXPERIENCE: Shoppers get access to PUMA products on an interactive screen that allows them to virtually scan through the entire range, place an order directly from the warehouse, and have the products delivered to their homes.

PUMA SELECT: The specially-designed store offers PUMA’s latest global collaborations with designers and street-wear labels.

The PUMA Orion Mall store will be open Monday – Sunday, 10 am – 10 pm. For more information, please visit 


PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For more than 70 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs more than 16,000 people worldwide, and is headquartered in Herzogenaurach/Germany.

Prince Pipes Salutes Plumbers Through Shram Ka Sammaan Campaign On World Plumbing Day

Prince Pipes and Fittings Ltd. and Red FM celebrated the spirit of plumbers across India on World Plumbing Day. Prince Pipes has been taking the industry lead in commemorating the World Plumbing Day since 2018, and this year Prince Pipes and 93.5 Red FM took the initiative to commemorate the day through a unique radio campaign - Shram Ka Samman to honour the resilient spirit of plumbers and the value they bring to households.

Nihar Chheda, VP Strategy, Prince Pipes and Fittings Limited said, “Prince Pipes is in its fourth year of this campaign and every year our engagement has been growing stronger with growing membership on our Udaan loyalty platform. Plumbers have shown excellent participation in 7 cities across India for this event. There are 2 parts to the theme Shram Ka Samman – the first being the event has been full of fun where Prince felicitated plumbers for their tireless work and their long standing association with us. The campaign’s second key aspect is inspiring them about dignity of labour. This campaign is also about sensitinsing them to keep upgrading themselves in their profession to bring their best to their jobs. Keeping in mind changing times Prince conducts skill enhancement workshops for plumbers to train them about new products, technologies, etc. We work with them so that they are able to make the best recommendations to their customers, which will help them command respect.  This is a very important way Prince Pipes creates value along the chain. Prince has also provided for over 5000  loyal plumbers with accidental insurance policies -  again an industry first.”

About the Shram Ka Samman campaign:

‘Shram Ka Samman’ is an initiative that intent is to motivate the plumber community, encourage and appreciate their contribution to society and industry, as well as to inspire them to consistently upgrade their technical and soft skills with changing times. The event is being organised across seven cities – Mumbai, Pune, Delhi, Patna, Jaipur, Bangalore and Hyderabad in association with Red FM. Eminent radio jockeys interacted with plumbers, at plumber meets to discuss their professional challenges, explore their lives and their ambitions. Plumber song: 

Prince Pipes’ World Plumbing Day initiatives:

·         2018: Launched the ‘Plumber Gaana’ in Hindi a first in the industry initiative

·         2019: Plumber Gaana translated and launched in 6 regional languages to expand reach after initial grand success

·         2020: Celebrated the efforts of plumbers through a loyalty program and association with Udaan – PPFL’s proprietary plumber loyalty membership and marketing program

·         2021: From bathroom fixers to bathroom singers – PPFL celebrates the undying spirit of plumbers with all India participation of plumbers in Mera Plumber Yaar, Singing Superstar campaign

About the Company:

Prince Pipes and Fittings Limited (PPFL) (NSE: PRINCEPIPE I BSE: 542907) is one of India’s largest integrated piping solutions & multi polymer manufacturers, based in Mumbai, Maharashtra. Incorporated in 1987, Prince is one of the fastest growing companies in the Indian pipes and fittings industry. Over 3 decades, the company has been engaged in the manufacturing of polymer piping solutions in four types of polymers - CPVC, UPVC, HDPE, PPR. In August 2020, the Company announced its association with Lubrizol - inventors and largest manufacturers of CPVC compounds worldwide, headquartered in the United States; and thereafter launched Prince Flowguard Plus CPVC plumbing systems. In December 2021, the company was included in the Fortune India 500 rankings. With a network of more than 1,500 distributors, PPFL is steadily increasing pan-India distributor base to ensure stronger customer proximity to respond faster to their needs. Prince Pipes and Fittings Limited has 7 state-of-the–art manufacturing units located across the country at Haridwar (Uttarakhand), Athal (Dadra and Nagar Haveli), Dadra (Dadra and Nagar Haveli), Kolhapur (Maharashtra), Chennai (Tamil Nadu), Jobner (Rajasthan) and Sangareddy (Telangana).

WEFT Foundation Launches Womentastic App & Honours Women Entrepreneurs From Various Fields

Woman Entrepreneurs For Transformation (WEFT) Foundation -  a not for profit organization formed to support and provide a networking platform for women; honored women achievers from different walks of life in Bangalore. The event felicitated female entrepreneurs as a way to celebrate women’s empowerment. The winners comprise of NEED NAMES OF WINNERS

Somyaluhadia WEFT Young Achiever of the Year

Sujyothi N Prasad WEFT Woman for Woman Award

Pushpalatha MS WEFT Achiever of the Year

Dr. ShreyaGovind WEFT Consultant of the Year

GayathriVamsi WEFT in Business Excellence of the Year

Swati Jha WEFT Author of the Year

DeepthiBabu WEFT Innovative Woman Leader of the Year

AnujaSoni WEFT Artist of the Year

DeeptiBhandari WEFT Dreamer of the Year

Dr. Samina F Zamindar WEFT Women Leader of the Year

RoopaDeshraj WEFT in Design Excellence of the Year

ShilpaKulshrestha WEFT Changemaker of the Year

Rashmi V Kulkarni WEFT Women Edupreneur of the Year

Manjoo Shree. N WEFT Transformational Leader of the Year

SARGAM DHAWAN BHAYANA WEFT Young Achiever of the Year (D2C) Category

Swarna Raja WEFT Entrepreneur of the Year in Art and Culture 

Dimple Verma WEFT Techpreneur of the Year

Sudakshina Bhattacharya WEFT Most Influential Women of the Year

PritiKabra WEFT Emerging Author Wellness Trainer and Coach of the Year

SmithaArangaly WEFT Homepreneur of th Year Award

AartiNotiyal WEFT Woman in Public Relations of Year

The occasion was made more significant for all the women as WEFT launched its app ‘Womentastic’ - is a digital platform for women entrepreneurs to connect, network with each other, talk freely and opinionate and find solutions to their problems. 

The fact that women entrepreneurs face numerous challenges in every field in different ways, thus WEFT Foundation began as an initiative to facilitate women with their entrepreneurial dreams. And the launch of the APP, is an extension and taking the efforts to another level by providing women a common platform to gain instant access and visibility. Womentastic -the app fulfils the fundamental need of women entrepreneurs – to reach and connect. Womentasticwhich has been founded by Iti Rawat, Sanjay Kaul, and Gaurav Raheja was received with an amazing response even before its launch and several women downloaded the App at the launch event itself. The event was attended by dignitaries like the App’s Founders, along with Rekha Sharma, Dipika Trehan, Aparna Vedapuri Singh, AlinaAlam, VandanaSuri, Anisha Singh 

Ms. Iti Rawat, Founder of Weft Foundation commented on the event and the Womentastic app, “it is been an overwhelmingto see the wonderful reponse at the successful launch of the event and the support from the community for the app. Womentastic is the result of our belief that women already have the innate capacity and skill to succeed as entrepreneurs, and giving them a digital platform like Womentastic will further enhance their entrepreneurial skills and facilitate mutual support among them. Networking is an essential aspect of being an entrepreneur, and our app makes it easier than ever. Imagine being able to acquire funding with a single click of a button, or finding legal, health, counseling at different levels and other help by just submitting your query to the relevant group. Womentastic has everything a woman entrepreneur might want, from careers to business opportunities, and more. Our motto is ‘stronger together', as we believe that women supporting each other is the best way to promote women’s empowerment.”

Friday, March 11, 2022

Capri Global Partners With Ahmedabad-Based Franchise -- Gujarat Titans In IPL 2022

* The multi-year deal aims to strengthen consumer engagement across India 

Capri Global, confirmed a multi-year partnership with the Gujarat Titans, the newly formed Ahmedabad-based franchise in the Indian Premier League (IPL). The partnership will see the Capri logo on the right chest of the Gujarat Titans’ official team jerseys. 

Mr. Rajesh Sharma, Managing Director, Capri Global Capital Limited said “Capri Global is happy to associate with Gujarat Titans. We are at the cusp of introducing a new business vertical and through this partnership, we want to reach out to different audiences and create more awareness about our brand. We are confident that this association with Gujarat Titans will give an impetus to our brand recognition and recall. Gujarat has always been one of the key markets for us and the debut of Gujarat Titans marks our debut too in the IPL.”  

Debuting in the 15th season of the IPL, the Gujarat Titans will pay tribute to the state’s rich cricketing legacy that has seen it produce numerous Indian international cricket stars over the years. The franchise is inspired by the opportunity to represent and build on this deep cricketing heritage, as well as establish its future success on the pitch. 

Arvinder Singh, Chief Operating Officer Gujarat Titans, said “As the latest entrant into the IPL, the zeal to make a difference in a highly competitive cricket environment provides a unique opportunity for Gujarat Titans. We are happy to associate with Capri Global, a company that has been working successfully in India's financial sector over the years. This strategic tie-up builds on the ethos of both brands, as both are poised for growth in their respective fields. Our joint debut in the IPL aims to pay tribute to the state's rich cricketing legacy.” 

About Capri Global 

Capri Global Group’s interest varies across sectors through its subsidiaries and net worth of the Group is in excess of Rs. 3,800 crore. Key ventures of the Group are Non-Banking Financial Company (NBFC), Stressed Assets Fund (SAF) and Sports Venture (Owner of Sharjah Franchise a part of UAE T20 League). The Group Company, Capri Global Capital Limited (CGCL) is a Non-Banking Financial Company (NBFC) listed on the BSE and NSE and is part of the NIFTY Smallcap 250 Index. The primary focus of CGCL lies in serving the underserved segments of Micro-Small and Medium Enterprises (MSME) through secured lending. CGCL’s wholly owned subsidiary, Capri Global Housing Finance Limited (CGHFL) is focused on the Affordable Housing Finance space. CGHFL is a key contributor to the Government of India’s Flagship scheme, Pradhan Mantri Awas Yojna.  

Godrej Agrovet Limited Launches New Insecticide Gracia; Eyes Larger Share Of Rs. 25,000 Cr Crop Protection Market

Godrej Agrovet Limited, one of India’s largest diversified agri-business, announced the launch of Gracia (Fluxametamide, an isoxazoline compound) in the Indian market. It is a patented chemistry discovered and developed by Japan’s Nisan Chemical Corporation and will be introduced in India through collaboration with Godrej Agrovet Limited.

Gracia is a world-class wide-spectrum product with novel and patented chemistry that includes the power of proactive protection. 

It is a solution that exhibits excellent control of chewing and sucking pests such as larva, caterpillars, and thrips in farms producing a variety of pulses, hot pepper, cole crops, tomatoes, brinjal and okra. It allosterically inhibits GABA gated chloride channel in the insect’s nervous system. Within a few hours after the application of Gracia, pests die due to epileptic seizures caused by the overexcitation of the nervous system. It has a new mode of action and is able to control insects exhibiting some sort of resistance to existing insecticides in the market. It also has an excellent safety profile when it comes to mammals and beneficial insects.

Through proactive application at the correct time, Gracia will provide more extended duration and effectiveness in controlling pests and excellent rainfastness. It is also an economical and effective alternative to existing market solutions since the cost of application of Gracia at farmer level will be as low as Rs.1800 per acre. 

Commenting on the launch, Balram Singh Yadav, Managing Director, Godrej Agrovet Limited, said, “As part of our overall commitment to doubling farmers’ income, we have always introduced interventions that are suited for the Indian markets and farmers. After Hanabi, Gracia is the second product from Nissan Chemicals which we are introducing in the country. The Indian crop protection market is estimated to be around Rs. 25,000 Crore. Of this, insecticides contribute 39%. The launch of Gracia will offer us to strengthen our presence in this particular sub-segment that is estimated to be an Rs.1500 Crore market opportunity.”

Rakesh Dogra, CEO, Crop Protection Business, Godrej Agrovet Limited, added, “In 2019, we launched Hanabi miticide from Nissan Chemicals in the country. Since the launch, Hanabi has been recognized as the latest prodigy in the miticides market in India. Gracia is a quick-action, broad-spectrum insecticide that will help us strengthen our leadership in the Indian crop protection market.” 

Raj Kumar Yadav, MD Nissan Chemical Corporation (India), said, “It is indeed a great opportunity to collaborate and work with Godrej Agrovet, one of the largest agrochemical businesses in India, in its mission to double farmers’ income. The launch of Gracia also marks a decade of our association with Godrej Agrovet. We are confident that like Hanabi, Gracia will also find wide adoption in the market.”

About Godrej Agrovet Limited

Godrej Agrovet Limited (GAVL) is a diversified, Research & Development focused agri-business Company, dedicated to improving the productivity of Indian farmers by innovating products and services that sustainably increase crop and livestock yields. GAVL holds leading market positions in the different businesses in which it operates - Animal Feed, Crop Protection, Oil Palm, Dairy and Poultry and Processed Foods.

GAVL has a pan India presence with sales of over a million tons annually of high-quality animal feed and cutting- edge nutrition products for cattle, poultry, aqua feed and specialty feed. Our teams have worked closely with Indian farmers to develop large Oil Palm Plantations which is helping in bridging the demand and supply gap of edible oil in India. In the crop protection segment, the company meets the niche requirement of farmers through innovative agrochemical offerings. GAVL through its subsidiary Astec Life Sciences Limited, is also a business-to-business (B2B) focused bulk manufacturer of fungicides & herbicides. In Dairy and Poultry and Processed Foods, the company operates through its subsidiaries Creamline Dairy Products Limited and Godrej Tyson Foods Limited. Apart from this, GAVL also has a joint venture with the ACI group of Bangladesh for animal feed business in Bangladesh.

TRA’s Most Trusted Brands Ranks Dell 1st, Mi Mobiles 2nd And Samsung Mobiles 3rd; TATA Enters 36 Brands

Dell has been ranked as India’s Most Trusted Brand third year in a row in TRA’s Brand Trust Report (BTR) 2022, the eleventh edition in its series. It is followed in second place by Mi Mobiles, which also leads the Mobile Phone Category for the second year and Samsung Mobiles secures the third place. All three brands held the same positions in TRA’s previous year’s report. There are 36 brands from the TATA group that have entered the report this year.

LG Televisions is up by one rank from the previous year to take up 4th rank, topping the Televisions Category, and repeating last report performance. Amazon has climbed eleven ranks over last year to come up to 5th place. Close on its heels at 6th position is LIC, the Public Sector Life Insurance company, soon coming out with its much-awaited IPO. BMW, the premium Four-Wheeler Manufacturer, is at the 7th position this year, up twelve places from the previous report. Titan, the leader of the Watches Category is up thirty-three ranks over last year to occupy 8th rank in this coveted list, and Lenovo Laptops gallops sixty-three ranks to take 9th place. Samsung is ranked 10th, in the Consumer Electronics – Diversified Category.

Sony Entertainment Television, Hindi-GEC, is down four ranks to settle for 11th place. Two-Wheeler Manufacturer, Honda, retains the 12th place it held in the previous report. Tata Salt is the 13th Most Trust Brand in India in 2022, up eight steps, and another Tata brand, Tanishq, is up thirty-four ranks, to come to 14th place. ICICI Bank climbs fourteen positions to reach 15th rank in the Most Trusted Brands list this year.

The batch of brands ranked sixteenth to twentieth have seen a fall in ranks over the previous report. Samsung Television falls seven places to settle at 16th place, followed at 17th by Apple iPhone, witnessing a dive of twelve places, and Vivo at 18th takes a hit of eight ranks this year. LG Refrigerators is ranked 19th with a dip of five, and Maruti Suzuki is down twelve places to be ranked 20th among the 1000 brands listed in TRA’s Most Trusted Brands Report – 2022.

N. Chandramouli, CEO, TRA Research elaborated on the research findings and said, “This year’s report is different in that some group brands have gained substantially over others. For the first time, 36 Tata group brands have entered the list, followed by Godrej with 9 brands. Amul, LG, M&M, Samsung have 8 brands each and Reliance has 7 brands featured in the report.”

There are 304 Categories from 34 Super-Categories listed in the report. Other Category leaders include AMD (Semiconductors), Amex (Credit Cards), Amazon (Online Retailer) , Aachi (Spices), AO Smith (Water Heaters), AU Small Bank (Small Finance Bank), Aviva (Life Insurance – Private), boAt (Audio Equipment), Godrej Interio (Furniture), Jeep (SUV Manufacturer), KidZee (Pre-School), Lenskart (Opticals), Livpure (Water Purifiers), Meesho (Online Retailer – Ethnicwear), Mount Litera (Schools), Muthoot Finance (Financial Services), Nivea (Skincare), Okaya (Inverter Batteries), Patanjali (FMCG – Diversified), Reliance Jio Mart (Online Grocery), Reliance Smart (Grocery – Retail), Reliance Trends (Value Fashion - Retail) and Wagh Bakri (Tea). 

TRA Category Link -

Dvara Solutions Appoints Former PiChain Co-Founder Shubhradeep Nandi As CEO

Dvara Solutions, an integrated financial services technology platform provider, today announced the appointment of Shubhradeep (Shubh) Nandi as CEO. 

A SaaS entrepreneur, Shubh is the co-founder of PiChain, one of India's fastest growing DeepTech Compliance SaaS Platform and was its CEO until 2021.

At Dvara Solutions, Shubh will be responsible for the strategic direction and execution of the company and will be working towards building a world-class customer-centric SaaS platform that would accelerate and enhance financial inclusion for the underserved community in the country.

"Shubh joins us at a very exciting time when Dvara Solutions is transforming from a single product offering to an end-to-end integrated technology platform that offers a tailored suite of digital solutions under a single platform that an array of financial institutions across multiple asset classes can choose from for their requirements. Shubh's expertise in developing DeepTech systems, scaling SaaS platforms, and automation will be of great value to our customers," said Madhusudhanan S, Group CTO, Dvara Holdings and Lead Promoter Director of Dvara Solutions.

The Perdix platform of Dvara Solutions caters to a range of asset classes and offers a comprehensive suite of modules, APIs and Products that enable financial institutions to become highly customer-centric and deliver high-quality financial services to their customers at their doorsteps anywhere in the country.

"Technology has become an essential ingredient of our everyday lives but to successfully deliver any last-mile services to end customers at scale our innovation strategies have to be inclusive. At Dvara Solutions, we envision to have all the key tools that would rapidly enable a financial institution to deliver high-quality customer-centric financial services to the underserved. I am delighted to be part of this journey and look forward to the exciting times ahead." said Shubh Nandi, CEO, Dvara Solutions

Shubh holds an executive MBA degree from the IIM Bangalore and a B-Tech degree in Computer Science from NERIST(A university under MHRD). He also has a Certificate in "Startup Engineering" from Stanford University.

In 2011, Shubh founded his first startup - CBC, a social payments marketplace, along with his colleague from Adobe. He successfully exited the venture to Zius (2014). He was also the founding team member & Chief Data Scientist of Bitgram (A super identity platform). Prior to beginning his entrepreneurial journey, Shubh was the Chief Data Scientist at MSys Technologies and Data scientist with IBM Watson Business.

Shubh regularly is invited to share some of his domain expertise at international and national conferences like MODS, IndiaHacks, TIE Summit, Indian Technology Congress, OpenSource India, RedhatDevconf(Bangalore), STEPIN(Bangalore), Global IT Commune, Global Summit on Artificial Intelligence and Neural Networks(Helsinki), AI Summit, DLS(Toronto), AI World(Boston) etc. to name a few.

About Dvara Solutions:

Dvara Solutions is an ISO 9001:2015 certified technology company with a mission to enable institutions working in the financial inclusion segment in becoming highly customer-centric and deliver high-quality financial services to even the remotest parts of the country. The platform caters to over 25 clients that serve over four million customers with a collective AUM of over a billion dollars. 

Dvara Solutions is a portfolio company of Dvara Holdings (formerly Dvara Trust) and is part of the Dvara Venture Studio cohort that Dvara Holdings is pioneering into being the premier startup partner in India for entrepreneurs working towards large-scale systemic change in financial inclusion.

For more information, visit: 

Magicbricks’ New Campaign “Property Sahi. Aur Ab Services Sabhi” Marks Debut For Ayushmann Khurrana And Aparshakti Khurana

* The light-hearted commercials address two primary challenges customers face- identifying the right home loan and seeking authentic expert advice and assistance

As a part of its ongoing “Property Sahi. Aur Ab Services Sabhi” brand campaign, Magicbricks today launched two new TVCs featuring Bollywood Star & brand ambassador Ayushmann Khurrana, reiterating its transformation to an integrated, full-stack platform for all property needs. While the first TVC (launched on February 18, 2022) gave viewers a glimpse of the new range of diverse services offered at Magicbricks, the two new TVCs focus on key pillars of home loan and expert advice services.

Marking the on-screen debut of Ayushmann Khurrana and Aparshakti Khurana, the "home loan" commercial communicates Magicbricks’ promise of bringing 25+ trusted banks and exclusive loan offers to the customer's doorstep, while the "expert advice" commercial highlights the bouquet of advisory services offered by Magicbricks.

Elaborating on the campaign, Devarshy R. Ganguly, Head of Marketing, Magicbricks, said, “The two new TVCs focus on important pillars in the home buying journey- home loans and expert advice & assistance; thus, reinstating our brand purpose that Magicbricks is a one stop solution for all property related needs. Through its succinct messaging, the campaign emphasizes how Magicbricks is committed to addressing customer challenges; thus enabling a hassle-free experience.”

Commenting on the association, Bollywood star and Magicbricks brand ambassador Ayushmann Khurrana said, ”My association with Magicbricks has always been special, and its consistent pursuit of excellence and customer-centricity resonates with me. Hence, this campaign was a natural fit and working with my brother, Aparshakti was a memorable experience, making this campaign truly special.”

Talking about the campaign, Ankur Suman- Partner & ECD- RK Swamy BBDO, said, “The campaign had to reflect the slice of life situations in a typical Indian family. So, we set the stories in relatable situations, be it with "property experts" in our families or the loveable sibling with annoying quirks. The never seen before casting of Aparshakti Khurrana as Ayushmann's brother makes the creative all the more credible.”

The high decibel multi media campaign will continue to run pan India, for 6-8 weeks.

Alniche Lifesciences Launches Health App On This World Kidney Day

* Assisting doctors to impart guidance to CKD patients through this user-friendly app

On the occasion of World Kidney Day, Alniche launches Health App for CKD (chronic kidney disease) patients. 

The app offers a wide range of information like kidney health, exercises, daily health routine, burst the myths revolving around diet of CKD and dialysis patients along with easy and healthy recipes safe for patients within the nutritional guidelines. 

Patients with CKD face challenges in their daily lives and require regular assistance with the type of food they eat, the recipes with specific ingredients and more. People with compromised kidney function adhere to a renal or kidney diet to cut down on the amount of waste in their blood. Since dialysis is a continuous process, the patient might find it as a hindrance to normal life, with many dietary and lifestyle changes. Although, following a kidney diet may also help promote kidney function and slow down the progression of complete kidney failure. 

“This digital initiative of Alniche via Health app will not only help patients and their caregivers but also saves doctors’ time by educating patients for maintaining kidney health” shares Girish Arora, Founder & MD – Alniche Lifesciences.

“This app is just the beginning, with the innovative technology and a vision to provide better healthcare, we will upgrade the app features in the future and make it ready for other patients suffering from Diabetes and other chronic diseases” added Girish.

Jaguar Unveiled Its Third All-Electric Virtual Gaming Sports Car – The Jaguar Vision Gran Turismo Roadster

* Launched in Gran Turismo 7: Jaguar Vision Gran Turismo Roadster joins the Vision GT Coupé and Vision GT SV in the latest edition of the real driving simulator  

* Designers' choice: To celebrate the trilogy of Jaguar Vision GT cars, Jaguar’s design team have released unique imagery of a bespoke curated specification for each  

Vision Gran Turismo Roadster: All-electric single-seat Jaguar race car designed and developed for the globally renowned Gran Turismo game  

* Jaguar TCS Racing technology: Roadster’s three light, compact electric motors developed by Jaguar TCS Racing for the Formula E racing series, deliver 750 kW  

Electrifying performance: Top speed of more than 320 km/h, together with the visceral driving experience unique to an open cockpit Jaguar racer  

* Ready to race: The Roadster – and for the first time, the GT SV – are available in Gran Turismo 7 on the PlayStation 4 and PlayStation 5 consoles from 4th March 2022  

Jaguar has unveiled its third all-electric virtual gaming sports car – the Jaguar Vision Gran Turismo Roadster. Following the success of the original Jaguar Vision Gran Turismo Coupé and the extreme Vision Gran Turismo SV endurance racer, Jaguar’s latest all-electric virtual race car joins the grid for the launch of Gran Turismo 7 – the latest and most immersive iteration yet of the world-renowned racing game.  

In recognition of Jaguar’s trilogy of cars in the Vision GT series, Jaguar’s Design team have developed new bespoke livery for each one. The specially-developed black and grey paints and subtle graphics emphasise the cars’ inherently dramatic, beautiful designs – and are unique to the cars’ in-game liveries*.  

The Jaguar Vision Gran Turismo Roadster is an all-electric single-seater which combines the race-proven powertrain from the Coupé with a taut, sculpted form inspired by the iconic, timeless Jaguar D-type.  

Oliver Cattell-Ford, Exterior Designer, Jaguar Advanced Design, said: “As a car designer, being part of the team that has delivered three virtual cars for the Gran Turismo series has been a dream project. Since the reveal of the Vision GT Coupé in 2019 and Vision GT SV in 2020, we wanted to curate the perfect way to present the full line-up of the three cars together when we revealed the Roadster – Gran Turismo 7 is the perfect way to do it.   

“The visual effect is dramatic and wouldn’t look out of place on any track or circuit around the world, from the streets of night-time Tokyo to California’s Laguna Seca raceway.”  

Jaguar Vision Gran Turismo Roadster  

The Roadster is designed to bring gamers the pure, visceral driving experience of an open-cockpit Jaguar sports car powered by three electric motors generating a total power output of more than 750 kW and instant, maximum torque of 1 200 Nm. Maximum speed in excess of 320 km/h?together with outstanding ride, handling and agility will deliver a truly unforgettable drive.  

The flowing surfaces, dramatic lines and perfect proportions of the first two Jaguar Gran Turismo Vision cars are instantly recognisable, but in place of a deployable canopy, the Roadster features a swept-back aero screen directly in front of the driver.  

Behind, there’s a modern interpretation of the fin synonymous of the three-time Le Mans-winning D-type, aerodynamically optimised using the latest computational fluid dynamics tools to be deployable at speed for enhanced stability with minimal drag.?  

The fin also features one of the beautiful details to be found throughout the Roadster, the form of a Union Jack etched – using the Jaguar monogram pattern – into the fin itself, and subtly illuminated by LEDs. The theme continues with the hand-crafted leather straps on the front fenders and iconic roundel lights in the front grille.?  

The Jaguar Vision Gran Turismo Roadster’s dramatic, driver-focused interior combines lightweight, luxurious materials and finishes with stunningly intricate details. Looking out onto the gracefully long bonnet with the unmatched all-round visibility inherent to open-cockpit racers, gamers will be fully immersed in the action.  

The Roadster’s light, stiff monocoque body is expertly and meticulously crafted from carbon-fibre composites and advanced aluminium alloys. A state-of-the-art lithium-ion battery pack is packaged as low down in the structure as possible, contributing to the low centre of gravity, low roll centre and near 50:50 weight distribution that are fundamental to the car’s outstanding driving dynamics.  

Power from the battery is fed to three light, powerful and compact motors, developed using learning from Jaguar Racing’s Formula E experience. With one motor on the front axle and two on the rear, the total output is 750 kW and 1 200 Nm of immediate, electrifying torque. Players will experience this for themselves when they accelerate away from the start line on their way to maximum speed of more than 320 km/h.  

Enhancing the experience still further are the new features that Polyphony Digital has developed for Gran Turismo 7 which is available for PS4™ and PS5™ consoles from 4th March.  

Kazunori Yamauchi, Gran Turismo Creator, President of Polyphony Digital Inc., said: “We are delighted to announce the Jaguar Vision Gran Turismo Roadster, which completes the trilogy of Jaguar Vision vehicles for Gran Turismo 7. It was a great experience to work with the Design team at Jaguar. We look forward to drivers getting behind the virtual wheel in the new game. All three cars lend themselves perfectly to the exciting new user experience that GT7 will offer.”  

Jaguar Vision Gran Turismo SV now available in-game  

As well as the new Roadster, players can now – for the first time –drive the Jaguar Vision Gran Turismo SV.  First shown in December 2020 and always destined for release in Gran Turismo 7, it is an all-electric virtual endurance race car designed by Jaguar and engineered by Jaguar SV to deliver extremes of performance, traction and high-speed stability. Powered by four electric motors developed by Jaguar Racing to deliver 1 400 kW, the GT SV can reach a 410 km/h top speed.  

The Jaguar Vision Gran Turismo Roadster, Vision Gran Turismo Coupé and Vision Gran Turismo SV will be available for players in Gran Turismo 7. 

Thursday, March 10, 2022

Hershey India Strengthens Its Presence in Chocolate Spreads Category, With Unique Multi-Sensorial Variant ‘Crunchy Cookie’ Chocolate Spread

* The company extends the brand appeal to a younger audience by launching a unique combination of creamy chocolate spread and crunchy cookies

Hershey India Pvt Ltd., a part of The Hershey Company, a leading global snacking giant and the largest producer of quality chocolates in North America, has expanded its portfolio of breakfast offerings with the launch of its ‘Crunchy Cookie’ Chocolate Spread.

Breakfast is the most important meal of the day. But it is a frequently skipped meal, particularly among young adults. Hershey India's new crunchy spread, combining the indulgence of creamy chocolate spread and crunchy cookies, will not only make breakfast indulgent and something which the chocolate lovers look forward to.

The new product aims to expand the company’s reach to Millennials and Gen Z audiences, who are seeking multi-sensorial options to turn breakfast into the day’s favorite meal.  Hershey India has also recently launched a commercial, #TwoGoodTogether, starring Aisha Ahmed and Yashaswini, a prominent Gen-Z couple who bring out the best in each other. Similarly, Hershey's new creamy cocoa spreads and crispy cookies combine to provide consumers with a multi-sensory experience that combines the best of both worlds.

Hershey’s has established a strong presence in India. It is a brand that urges consumers to ‘Indulge in Togetherness’, reflecting the role food plays in Indian culture in bringing people together. The company’s strategic intent is to drive future growth by building a strong portfolio of offerings that spans different snacking categories. Hershey’s Crunchy Cookie Chocolate Spread will be an extension to the existing Hershey’s Chocolate spread, available in variants including Cocoa with Almond and Cocoa.

Commenting on the launch of Hershey’s Crunchy Cookie Chocolate Spreads, Ankit Desai, Marketing Director at Hershey India said, “Being one of the leading premium chocolate brands in the market, Hershey India is willing to experiment with the evolving needs of our consumers. We're celebrating togetherness with the launch of our new Hershey's Crunchy Cookie Chocolate Spread, which combines the richness of creamy cocoa and crispy cookies. Hershey strives to keep consumer trends and demands at the forefront of its product development, resulting in innovative, relevant, and differentiated offerings.”

You can watch the film here:

About The Hershey Company :

The Hershey Company is headquartered in Hershey, Pa., and is an industry-leading snacks company known for bringing goodness to the world through its iconic brands, remarkable people and enduring commitment to help children succeed. Hershey has approximately 17,000 employees around the world who work every day to deliver delicious, quality products. The company has more than 90 brands around the world that drive more than $8.9 billion in annual revenues, including such iconic brand names as Hershey's, Reese's, Kit Kat, Jolly Rancher, Ice Breakers, SkinnyPop, and Pirate's Booty.

For more than 125 years, Hershey has been committed to operating fairly, ethically and sustainably. Hershey founder, Milton Hershey, created the Milton Hershey School in 1909 and since then the company has focused on helping children succeed.

NIESBUD Sets Up 20 Extension Centres At NSTIs To Empower Youth With Entrepreneurial Skills

On the eve of International Women’s Day, the National Institute for Entrepreneurship & Small Business Development (NIESBUD), an apex organization under the Ministry of Skill Development and Entrepreneurship, in its endeavor to achieve Hon’ble Prime Minister Shri Narendra Modi’s vision of Aatmanirbhar Bharat, opened its extension centres in 20 National Skill Training Institutes (NSTI) across the country to promote entrepreneurship. The centres were inaugurated by Shri Rajesh Aggarwal, Secretary, MSDE through a virtual event.

With inauguration of 20 new extension centres NIESBUD has increased its footprints at National level across the country comprising NSTI Noida, NSTI Indore, NSTI Mumbai, NSTI Goa, NSTI Vadodra, NSTI Shimla, NSTI Bengaluru, NSTI Panipat, NSTI Patna, NSTI Bhubaneswar, NSTI Chennai, NSTI Calicut, NSTI Jaipur, MSTI Hyderabad, NSTI Howrah, NSTI Ludhiana, NSTI Jamshedpur, NSTI Dehradun, NSTI Kanpur and NSTI Jammu. These centres will conduct activities aimed at promoting entrepreneurship in the respective states. 2 centres of Indian Institute of Entrepreneurship were also inaugurated during the event in NSTI Meghalaya and Tripura, respectively.

During his inaugural address, Secretary, MSDE highlighted that the Ministry of Skill Development and Entrepreneurship (MSDE) is promoting entrepreneurship in the country with its functional bodies National Institute of Entrepreneurship and Small Business Development (NIESBUD), Indian Institute of Entrepreneurship (IIE). The Secretary mentioned that as per vision of our Hon’ble Prime Minister Shri Narendra Modi we have to create Job providers along with Job Seekers and for this entrepreneurship is a vital tool which should be harnessed optimally for deriving better results. NIESBUD and NSTI can work in tandem to promote entrepreneurship too along with skill development and aim to create the entrepreneurial environment in the respective States. This will help in creating the congenial climate for entrepreneurship through systematic and planned efforts.

The Secretary mentioned that these centres will meaningfully create a vibrant and visible impact in the space of entrepreneurship at state level and will leverage integrating the existing resources to create a synergy aimed at promotion and development of entrepreneurship.

Shri Atul Tiwary, Additional Secretary, MSDE and Director General, DGT mentioned given the energy, enthusiasm and innovativeness, young people of our country have the potential to contribute immensely to the socio-economic development of our nation. They should be placed at the forefront of building the economy of the country. This is a high priority agenda item for us. Shri Tiwary appreciated the decision of opening centres of NIESBUD in NSTI as they can collectively work towards promoting entrepreneurship in states.

While welcoming the Chief Guest and the dignitaries Dr Poonam Sinha, Director, NIESBUD apprised that this a historic day for NIESBUD witnessing its reach expanding across the geographical boundaries of the country.  Dr Sinha thanked Secretary, MSDE for his guidance and leadership due to which NIESBUD could expand its reach at pan India level. 

Smt. Sandhya Salwan, Deputy Director General, DGT and Shri Sandesh M Tilekar, Director, Entrepreneurship were also present during the inauguration ceremony. NIESBUD faculties conducted Entrepreneurship Awareness Programme in the NSTIs on this occasion for the NSTI trainees which will be followed by one week Entrepreneurship Development Programme and extending mentoring and handholding support to the trainees willing to start their enterprises.

About Ministry of Skill Development and Entrepreneurship (MSDE)

MSDE was formed on 9th November 2014, by the Government of India to focus on enhancing employability of skills. Since its inception, MSDE has undertaken significant initiatives and reforms in terms of formalizing the policy, framework, and standards; launching of new programs and schemes; creating new infrastructure and upgrading the existing institutions; partnering with States; engaging with industries and building societal acceptance and aspirations for skills. The Ministry aims to bridge the gap between demand and supply of skilled manpower to build new skills and innovation not only for existing jobs but also for jobs that are to be created. Till date, more than three crore people have been trained under Skill India.

About National Institute for Entrepreneurship and Small Business Development (NIESBUD)

The National Institute for Entrepreneurship and Small Business Development is a premier organization working under the guidance and overall supervision of the Ministry of Skill Development and Entrepreneurship, engaged in training, consultancy, research, etc. in order to promote entrepreneurship and Skill Development. NIESBUD has provided training to over 12 lakhs people till date through more than 45 thousand different training programmes since inception including 5000 plus international participants hailing from more than 145 countries.

TECNO Unveils POVA 5G TV Campaign Featuring Ayushmann Khurrana


·         Highlights people’s need of being quick with their actions and their smartphone operations

·         TVC highlights the POVA 5G product positioning – Fastest 5G Smartphone in sub 22K segment basis AnTuTu score

TECNO Mobile, the global premium smartphone brand from TRANSSION India has launched its latest TV campaign for their first-ever Special Mancity edition 5G smartphone - POVA 5G. The TV campaign features Ayushmann Khurrana flaunting the stunning smartphone’s speed, power, and performance and urging everyone to be the ultimate gamer. The latest campaign is created in association with Dharma 2.0 as the production house and is directed by Punit Malhotra. The TVC is a part of the 360-degree campaign for TECNO’s POVA 5G, spread across OOH, social media, digital and television.

With a setup of the neon-lit bus stand and upbeat background music, this uber-cool, upbeat TVC very smartly captures the POVA 5G product positioning ‘Fastest 5G smartphone in the segment’. It highlights the smartphone as a ‘desirable’ phone backed with a power pack performer. The peppy, meta-verse styled and power-packed campaign is targeted towards Zillennials who want to always remain on top of every trend and look out for devices that match up to their fast-paced lives. The smartphone boosts of Dimensity 900 5G processor and is the fastest 5G smartphone under the sub-22k category with the AnTuTu score of 481659.

Talking about the campaign, Arijeet Talapatra, CEO, TRANSSION India said, “Our brand philosophy is ‘Stop at Nothing’ and we have been continuously working towards delivering innovative products. Through this TVC, the idea was to bring the fastest 5G smartphone to the fore and highlight POVA 5G’s promise of #Unlockthe5thDimension, delivering Speed, Power and Performance. Ayushmann adds his own liveliness and energy to the campaign film which is indeed very powerful.”

Sharing details about the campaign shoot & concept Punit Malhotra –Director at Dharma 2.0 said, “5G enables a completely new dimension for the users. We decided the best way to showcase that is with a meta-verse styled gaming interface. Our aim was to bring out the experience of the protagonist in a metaverse enabled by the phones’ features. The futuristic backdrop would perfectly reflect the high-quality speed and trendy design of the brand’s new launch.”

The TVC will air from March 4th till March 31st, 2022. It is a 4 weeks campaign, with targeted genres of HSM news channels like ABP News, News24, Aaj Tak, CNBC Awaaz and is also being aired across South India regional channels like News18 Kannada, News18 Tamil, Sun Music and Public Music, reaching larger audience across the country.

Campaign Video Link:

The New Distinctive Sports Activity Coupe BMW X4 Launched In India

The new BMW X4 has been launched in India today. BMW has refreshed the Sports Activity Coupe (SAC) with striking design elements, added equipment and attractive features.

Locally produced at BMW Group Plant Chennai, the new BMW X4 will be available in diesel and petrol variants at all BMW dealerships across India from today onwards.

Mr. Vikram Pawah, President, BMW Group India said, “The BMW X4 popularised the distinctive Sports Activity Coupe concept in India. It instantly became the vehicle of choice for customers who have a unique style that stands out from rest of the crowd. At the same time, they desire the luxury and performance similar to a sports activity vehicle. And this is the USP of BMW X4! The way it fuses Sheer Driving Pleasure with head-turning looks and sporty adventure is inimitable. Now the new BMW X4 is ready to continue this status in its segment with a refreshed exterior and an attractive profile with multiple technology features. Its forever bold persona will make a statement that’s impossible to forget.”

The new BMW X4 is available in an exclusive ‘Black Shadow’ edition in limited numbers only. Designed with a focus on dynamics, it’s tailored to suit the needs of motorsport enthusiasts.

The car has been launched in a diesel and petrol variant at the following ex-showroom prices -

BMW X4 xDrive30i        -       INR 70,50,000

BMW X4 xDrive30d       -       INR 72,50,000

*Price prevailing at the time of invoicing will be applicable. Ex-showroom prices inclusive of GST (incl. compensation cess) as applicable but excludes Road Tax, Tax Collected at Source (TCS), GST on Tax collected at source, RTO statutory taxes/fees, other local tax cess levies and insurance. Price and options are subject to change without prior notice. For further information, please contact your local authorised BMW Dealer.

The new BMW X4 is available in Black Sapphire and M Brooklyn Grey metallic paintworks. They are paired with Leather Vernasca upholstery with ‘Black’ decor stitching. M interior trim Aluminum Rhombicledark with highlight trim finisher in Pearl Chrome is standard.

Service Inclusive and Service Inclusive Plus are optionally available for all BMW cars. These service packages cover Condition Based Service (CBS) and maintenance work. They begin from 3 years / 40,000 kilometres and can be extended up to 10 years / 2,00,000 kilometres, starting at an attractive pricing of INR 1.52 per kilometre. The BMW X4 also comes with optional BMW Repair Inclusive that extends warranty benefits from third year of operation to maximum sixth year, after the completion of the standard two-year warranty period. Together, these packages provide complete peace of mind and freedom to enjoy unlimited driving pleasure.

BMW India Financial Services offers an attractive BMW 360? financial plan with ‘drive away monthly price’ of INR 89,999/-, assured buyback and flexible end of term options. Customized financial solutions can be further designed as per individual requirements.

The new BMW X4.

The distinctive sports activity coupe design of the new BMW X4 is a guaranteed head turner. The significantly redesigned exterior reinforces the off-road look and sportiness. The new front is immediately noticeable with its striking BMW kidney grille, thin headlights and redesigned front apron.

The distinctive BMW mesh kidney grille has all-black mesh-inserts and frame finished in ‘M High Gloss Shadow line’. Adaptive LED Headlamps are now 10mm slimmer and flatter, creating a more focused face. They are designed in M Shadow line with black accents and have Matrix function as standard. Moving below, the newly designed front apron conveys power through the M Aerodynamic package which features components in body color in front / rear apron and side sill covers. Vertical air intakes and bumper inserts in dark shadow metallic add further boldness.

The side profile is tremendously athletic and sporty. A visual black frame is created around the coupe-style windows with M High Gloss Shadow line. It extends from window recess cover, along the guide rail, mid pillars, to the base of the side-view mirrors and finally the roof rail. 20” light M alloy wheels double spoke and M Sport Brakes with red callipers display track readiness.

The rear is tidier with increased painted surface and bumper in M Aerodynamic package. The bumper is done up in dark shadow metallic color with new anvil-shaped inlays in high gloss black and vertically arranged reflectors. The enormous width of the car is emphasized through two-part wrap-around LED rear taillights, a large automatic tailgate and wide free-form tailpipe in black color.

The interior boasts an exceptional level of comfort and functionality in a new sporty ambience. Together with an elevated seat position and generous proportions, it ensures first-class comfort. The interior has clearly structured surfaces and an ergonomically impeccable cockpit design that ensures the driver’s focus remains one hundred per cent on the intense driving experience. Driver and front passenger enjoy the superior flair of a premium SAC with Sports Seats which impress with numerous electrical adjustment options and memory function. Rear passengers can tilt the seats backwards by up to 9? for added comfort. The modern design of the centre console, instrument panel in Sensatec, usage of M headliner anthracite and galvanic embellisher adds to the cabin’s premiumness. M leather steering wheel with ‘Walknappa’ black with black stitching and M logo spells exclusivity. 

A relaxed and harmonious lounge atmosphere is created thanks to a large electrically operated Panorama sunroof. Ambient Lighting with six selectable light designs creates an atmosphere for every mood. Welcome Light Carpet, projected from the side sill, welcomes passengers in glamorous style. Features such as electroplated controls and 3-zone automatic climate control with extended options add to the overall luxurious feel. The boot has a capacity of 525 litres and can be expanded further to 1,430 litres by folding down the 40/20/40 split rear seat backrest.

The innovative petrol and diesel engines from the BMW EfficientDynamics family offer considerably more spirited power delivery as well as spontaneous responsiveness even at low engine speeds. Thanks to their unrivalled BMW TwinPower Turbo technology, they meld maximum power with exemplary efficiency. The three-litre six-cylinder diesel engine of the BMW X4 xDrive30d produces an output of 265 hp and a maximum torque of 620 Nm at 2,000 – 2,500 rpm. The car accelerates from 0 -100 km / hr in just 5.8 seconds. The two-litre four-cylinder petrol engine of BMW X4 xDrive30i produces an output of 252 hp and maximum torque of 350 Nm at 1,450 –4,800 rpm. The car accelerates from 0 -100 km / hr in just 6.6 seconds.

The 8-speed Steptronic Automatic Transmission performs smooth, almost imperceptible gear shifts. At any time, in any gear, the transmission collaborates perfectly with the engine, enabling it to develop its full power and efficiency. For even greater driving pleasure, the 8-speed Steptronic Sport transmission is available with steering wheel paddle shifters.

BMW xDrive, an intelligent all-wheel-drive system monitors the driving situation constantly and is quick to respond. The compact, low-weight and efficient all-wheel-drive system distributes the engine’s power between the front and rear axle exactly to suit the driving situation and the surface. Electronically controlled ‘Automatic Differential Brakes/Locks (ADB-X)’, extended ‘Dynamic Traction Control (DTC)’, Hill Start Assist and Hill Descent Control help to conquer every terrain. Adaptive Suspension makes it possible to adjust the damper characteristics to suit any given driving situation, increasing comfort and driving dynamics.

BMW EfficientDynamics doubles ‘Sheer Driving Pleasure’ with features such as Auto Start-Stop, ECO PRO mode, Brake-Energy Regeneration, Electronic Power Steering, 50:50 Weight Distribution and many other innovative technologies. Using the Driving Experience Control switch, driver is able to choose between different driving modes (ECOPRO, COMFORT, SPORT/ SPORT+) to suit diverse driving conditions.

The new BMW X4 features cutting-edge safety technologies. It provides optimal support in any situation with six airbags, Attentiveness Assistance, Dynamic Stability Control (DSC) including Cornering Brake Control (CBC), electric parking brake with auto hold, side-impact protection, electronic vehicle immobilizer and crash sensor, ISOFIX child seat mounting and integrated emergency spare wheel under the load floor.

A host of BMW ConnectedDrive technologies continue to break the innovation barrier in automotive industry. The modern cockpit concept BMW Live Cockpit Professional includes 3D Navigation, a 12.3-inch digital information display behind the steering wheel, a 12.3-inch Control Display and BMW Head-up Display. The occupants can operate a number of car functions simply by speaking to their BMW Virtual Assistant. Hands do the talking with BMW Gesture Control that recognizes six pre-defined hand movements for control of a number of functions. Wireless Apple CarPlay® / Android Auto ensure seamless smartphone connection with the car to access several functions. Harman Kardon Surround Sound System with 16 speakers conjures an engrossing treat for the ears.

The spread of driver assistance systems is more extensive than ever. Parking Assistant with Rear View Camera makes parking in tight spots easier. The Reversing Assistant provides unmatched support in reversing out of a parking spot or through narrow driveways.

Toyota Kirloskar Motor To Step-Up Efforts For Holistic Development Of Ramanagara Region

* Sets up oxygen plant at Bidadi Community Health Centre (CHC) making it the first health centre to be equipped with state-of-the art and critical oxygen facility.

* Spearheads rejuvenation of Lingegowdana lake to hold up to 21000m3 liters of fresh water.

Toyota Kirloskar Motor (TKM) announced its accelerated efforts towards holistic development of Ramanagara region by taking the lead in establishing critical community-led interventions. The company has announced two more critical initiatives in the region by setting-up of the first oxygen generating plant at the CHC, Bidadi, near Bengaluru and spearheading the Lingegowdana lake rejuvenation.

As a company we work together with surrounding communities to solve local issues, the company has consistently focused on scalable and developmental projects in the region. The activities revolve around five main thematic areas of Education, Environment, Health & Hygiene, Road Safety and Skill Development, which are aligned on the need of the communities and national priorities. 

Under our CSR initiatives, healthcare has always been a priority area and we have continuously worked hard with support of Government to ramp up healthcare facilities as and when required in the district. The new oxygen plant will have a capacity to generate approximately 70 cylinders per day ensuring oxygen supply to CHC, Bidadi and further supplementing oxygen supply to government hospitals in Ramanagara district. Jointly developed by Toyota Kirloskar Motor and Toyota Kirloskar Auto Parts with an investment of INR 14 million, this new unit makes Bidadi CHC the first health center equipped with an oxygen plant.

The oxygen plant at the CHC, Bidadi was inaugurated by Shri. A. Manjunath, Hon’ble MLA of Magadi Constituency, Mr. Raju B. Ketkale, Executive Vice President, TKM, Mr. Sudeep S Dalvi, Senior Vice President & Chief Communication Officer, TKM, Mr. B S Nagaraj, GM, TKAP in the presence of Dr. Raghavendra, Medical officer, CHC, Bidadi and other senior officials from Government and TKM.

Furthermore, as part of its responsibility towards protecting the environment the company also extended support in rejuvenating the Lingegowdana lake that was polluted with silt, weed and waste and eventually became a dumping yard rendering it incapable of use. The company’s consistent efforts have not only ensured sustainable restoration of the Lake but has also enhanced its ability to hold up to 21000m3 liters of fresh water, substantially adding to the overall wellness of the community.

The lake was handed over to Town Municipal Council, Bidadi in a function held today following the inauguration Shri. A. Manjunath, Hon’ble MLA, Magadi Constituency Mr. Raju B. Ketkale, Executive Vice President of TKM, Mr. Sudeep S. Dalvi, Senior Vice President & Chief Communication Officer of TKM, in the presence of Shri. R Ramesh Chief Officer, Town Municipal Council and other senior officials from government and TKM.

Talking about these developments, Mr. A Manjunath, Hon’ble MLA of Magadi constituency, Government of Karnataka said, “In these unprecedented times, the support given to the government by corporates have been instrumental in accelerating government efforts for a healthier and safer communities. TKM has been one such corporate who has been an active contributor to the overall development of areas around its plant. The establishment of oxygen generating plant and the lake rejuvenation are both timely ventures and that provided much-required infrastructure and will significantly benefit the surrounding communities.”

Speaking at the occasion, Mr. Raju B. Ketkale, Executive Vice President, TKM, said, “We are immensely delighted to have played a small but vital role in strengthening the healthcare infrastructure of the Ramanagara region. At Toyota, our philosophy of bringing ‘Mass Happiness to All’” is not limited to our consumers but everyone in the wider community as well. The global healthcare crisis spelled the need to build a sound healthcare infrastructure that is within the reach of people across. We believe that it is the right of all citizens to have access to quality health care and the oxygen plant that we built is part of our commitment towards building a healthy community.”

Commenting on this occasion, Mr. Sudeep Dalvi, Senior Vice President & Chief Communication Officer, TKM, said, “Toyota is committed to environment conservation and over the years and has taken keen interest in strengthening these efforts in the local community. The Lingegowdana lake rejuvenation project reinforces this commitment as we wanted to instill the importance of protecting natural resource, enhance biodiversity and a source of clean water to increase the ground water table for a healthy community. Toyota’s sustainability initiatives have been the guiding principles for making us a responsible corporate citizen committed to community welfare.”

Since the onset of pandemic, TKM has been at the forefront in driving relief efforts in the district. In line with its safety philosophy the company has undertaken numerous measures to complement Government efforts to ramp up healthcare facilities like CT scanner and upcoming community health centres etc. In pursuance of these efforts, the new oxygen plant will cater not only the local requirements but also the entire district. The onsite oxygen generating plant will have a capacity of 260LPM, with features including compressed air system, refrigerant air dryer, filtration system, molecular sieve units and a fully automated oxygen concentrator module. The purity of oxygen is 93% and the plant will include various latest technologies like the bottling facility which will further enhance the oxygen supply.

The second intervention in the form lake restoration efforts of Lingegowdana lake not only aims at driving social transformation but will also play a critical role in environmental conservation thus creating a massive impact on the local communities. Based on inputs from local community and recommendations provided by environment experts, extensive rejuvenation activities such as desilting, segregation of effluents and beautification of the lake involving the development of walk paths, children’s playground, idol immersion tank, and shelters etc. were implemented. With a restored groundwater table, the lake is now of immense benefit to its community, providing scenic beauty, water, and clean air for the people in the area. 

Urban Company Announces INR 150 Cr. Partner Stock Ownership Plan

Urban Company has announced an industry first Partner Stock Ownership Plan (PSOP) for its service providers. Under this plan, the company will award stocks worth INR 150 Cr. to thousands of service partners over the next 5-7 years. The company will set up an evergreen trust to manage the PSOP plan, and award them at near zero cost to service partners. The company has already got board approval for the first tranche of INR 75 Cr. worth of stocks, to be disbursed over the next 3-4 years.

Commenting on the PSOP plan, Raghav Chandra, Cofounder of Urban Company said “Urban Company’s Partner Stock Ownership Plan (PSOP) will help thousands of service partners become shareholders of the company, thereby enabling broad-based wealth creation through equity sharing. This is perhaps the first of its kind plan globally, where gig workers become shareholders of the very platform they work with. This will allow our service partners to benefit from the company’s growth in the coming years. This PSOP plan underscores our commitment to empower service partners and treat them as equal stakeholders in the company building journey.”

The company will set up a fair and meritocratic process to grant these stocks, taking into account both the performance of service partners and their longevity on the platform. The entire process will be rule based and transparent, with an advisory panel providing overall guidance.

Commenting on the PSOP plan, Abhinav Chaturvedi, Partner with Accel, and an investor and board member of Urban Company said, “Over the years, Urban Company has put in many programs such as up-skilling, training, group insurance coverage, personal loans, vaccination support, etc. to empower the service professionals on its platform. The PSOP plan is a step forward in this direction for partners to financially benefit from the value created on the Urban Company platform.”

Urban Company has always had a structured approach towards partner development and well-being centered around 4 key pillars: improved earnings, safety net, training and wealth creation. As per the recently released UC Earnings Index, partners who delivered at least 30 orders a month, earned INR 30,455 per month, with the top quartile of partners earning INR 38,263 per month. Further, according to the findings of PGA Labs’ Earnings Benchmarking Study, Urban Company partners earn at least 60% higher net monthly earnings than their offline counterparts while working for considerably fewer hours (almost 50% less).

To upskill service partners both on technical and soft skills, the company has also made significant investments in training. The company’s training programs range from 7 days to 45 days, depending on the candidate’s skill level and profession chosen. Since 2014, the company has invested more than INR 100 crores  in training and skilling of its partners. The company operates over 100 training centers pan India, and has an in-house team of 200+ full time trainers.

Urban Company also offers a safety net to its partners in the form of insurance and access to financial support. All active partners on the UC platform in India are covered under the Group Life and Accidental Insurance cover. Some of the key aspects covered under the policy are life insurance (INR 6 lakhs), disability cover (INR 6 lakhs), accidental hospitalization (INR 70,000), accidental OPD treatment (INR 10,000), among others. A sizable proportion of our India service partner base also enjoy the benefits of a group health insurance scheme free of cost, which UC is committed to rolling out to more partners over time.

About Urban Company

Vision: Empower millions of professionals worldwide to deliver services at home like never experienced before. Founded in November 2014, Urban Company is Asia’s largest tech-enabled home services marketplace. The company offers services such as beauty and spa at home, cleaning, plumbing, carpentry, appliance repair, painting, etc. through its mobile app and website. It operates in 50+ cities in India, the UAE, Singapore, Australia and The Kingdom of Saudi Arabia. It has a partner network of over 32,000 hand-picked service professionals, who are empowered through training, technology, financial services, tools, product procurement, insurance and a host of other ecosystem enablers, thereby transforming them into organized and high-quality micro-entrepreneurs. This full-stack approach helps the company live up to its promise of delivering high-quality, delightful services at home. The company’s mission is to empower millions of professionals worldwide to deliver delightful customer experiences.

BOB Financial And CreditAI Launch “Co-Branded Credit Card” Exclusively For Farmers

* Unnati – the co-branded Credit Card will offer cashless credit convenience to farmers 

* The card can be used for purchasing agricultural inputs from Farmer Producer Organisations (FPO), who are part of CreditAI’s closed-loop system 

BOB Financial Solutions Limited (BFSL), a wholly owned subsidiary of Bank of Baroda (BoB), and CreditAI Fintech Pvt Ltd (CAI), a Singapore and Bengaluru based farmer digitisation and credit scoring company have launched “Unnati – a co-branded credit card” exclusively for farmers. The card has been launched as a contactless offering on the Visa network. 

The Unnati Credit Card will empower Farmers to avail agricultural inputs in time and at any-time during the cultivation cycle. Farmer Producer Organisations (FPOs) will further help farmers understand and avail the benefits of this card. The Unnati Credit Card will work in a ‘closed-loop system’ with an ‘end-use monitoring’ feature to both enable and trace agricultural credit to its last mile.  

CreditAI’s proprietary mobile app and inputs shop management system will ensure that the end use of credit is primarily for purchase of inputs at FPO owned input sales shops. The Unnati Credit Card is uniquely designed to allow farmers to use credit on rotation basis so that it avoids delays in renewals. Initially, a base credit limit will be provided and over time, once the farmer’s credit profile improves with more transactions and repayments, the limit could be increased based on the farmer’s personal credit score and their actual cultivation needs.  

CreditAI aims to positively impact the lives of hundreds of thousands of farmers, aided by the Unnati Credit Card, which will first be launched in Karnataka and later scaled across Maharashtra, Andhra Pradesh, Telangana, Tamil Nadu and other states in India.   

Speaking at the launch, Mr. Sangram Nayaka, CEO, CreditAI said “Indian Agri sector is in a phase where it is ready to adopt innovations not only in the way cultivation is done using farm mechanisation and automation or sale of produce online, but also in the way farmers are now banking and accessing credit through digital platforms. The situation smallholders face is high interest loans which can be dire with just one bad loan causing them to lose their farm. On the other hand, lenders too have underwriting challenges for this segment. That’s the very reason penetration of digital lending has not picked up pace as much as in the urban segments.” 

To overcome these challenges, CreditAI has designed a secure closed-loop cashless network to ensure Financial Institutions can seamlessly deploy credit using CreditAI’s unique platforms. Repayments are easier and consistent. On the other hand, there is an enormous potential in the FPOs space for credit facilitation on the inputs side and produce trade. “CreditAI is on that path to enable and strengthen the network of farmers and FPOs,” he added.  “Leveraging on this opportunity and space in the agri credit and lending segment, we have partnered with BFSL to create Unnati, the ‘Co-branded Closed Loop Credit Card system’ focussed on the rural and agri sector. We are sure this innovative Credit Card offering will make agri credit much easily accessible to farmers.” 

Talking about the launch, Mr. Shailendra Singh, MD & CEO, BFSL said “We are excited to partner with CreditAI, a Fintech in the agricultural space. CreditAI is doing commendable work in bringing technology closer to the Famers through the FPOs’ closed loop networks. The Unnati co-branded Credit Card will bring seamless access to credit to farmers, as per the requirements of their cultivation cycles. To ensure that the farmers, many of whom will be new to digital or cashless credit, are protected from misuse of their credit card, Unnati will run as a Closed Loop Program and the card can only be used for agriculture related inputs from the respective FPO network. We thank CreditAI for coming up with this idea and also offering to be involved across the entire customer lifecycle, from identification to onboarding to customer education and repayment assistance. We have also offered a very low rate of interest, should the farmer not be able to repay the entire outstanding in one go. We believe that all the above measures will help in adaptation of cashless credit among the famers and this program will create another example of forward-looking, tech enabled interventions for Bharat. We are very excited and hopeful about this unique program targeted at the overall progress or Unnati of farmers.” 

Sujai Raina, VP & Head-Business Development at Visa India, said “Visa is committed to being a network that works for everyone, everywhere; as such we are delighted to partner with BOB Financial Solutions as they launch this innovative, inclusive digital payments solution with CreditAI. The Unnati Credit Card will offer farmers easy access to credit aligned to their needs and by leveraging the Visa network, it will also provide them a means to make seamless and secure payments.”  

CreditAI’s success in developing its technology would not have been possible without the investment and support from The Yield Lab Asia Pacific. Claire Pribula, Co-founder and Managing Director of The Yield Lab Asia Pacific said, “We are pleased to have been able to provide the necessary early-stage capital, and relevant seasoned subject matter expertise to support CreditAi’s journey through to commercialization. Smallholder farmers provide 80% of the world’s produce. This roll out with BOB Financial is a critical first step to supporting smallholder farmers to produce more sustainably. CreditAI will have a highly scalable impact by reducing borrowing rates significantly, rapidly extending loans to farmers where previously not possible, achieving high repayment rates and positively impacting millions of farmers and their families.” 

About BOB Financial Solutions Limited  

BOB Financial Solutions Limited was established in the year 1994. It is a Non-Banking Financial Company, wholly owned by Bank of Baroda. The Company’s primary business is in credit cards with its key differentiator being simple, easy-to-understand products that are fairly priced and efficiently serviced. A pioneer in the space of credit cards, BOB Financial offers an array of products catering to all segments of customers. It is leveraging state-of-the-art technology to provide unique payment solutions to its customers. 

MADAME Charms All With Its Autumn/Winter 2022 Collection; Holds Roadshow Pret-A-Porter 3.0

MADAME, one of the leading fashion apparel and clothing brands showcased its Autumn Winter 2022-23 collection for women at the Pret-a-Porter 3.0 roadshow held in Gurugram. Renowned buyers from throughout the country came to see the collection on display during the much-anticipated roadshow.

MADAME's vivid and unique line of fashion clothes, which reflects the brand's belief and signature designs, was on exhibit during the show. The current Autumn/Winter collection is characterised by clarity and identity, precision, strength, and signature. The styles include something for everyone, from bold and assertive to modern and futuristic.

“Autumn is the time of year when we seek layers and warm winter clothing, and new collection feature materials and fabrics that are inspired by the upcoming winter months. Showing off our fashionable, warm, and elegant winter clothes is something we all look forward to every year. From beaded and sequin jumpsuits to embroidered shirts, fur coats, ruffles, floor-length gowns, and glittery party wear, MADAME has it all,” said Akhil Jain, Executive Director of the Jain Amar Group.

Flowy satin, silky corduroy with luxury metallics, and tactile crepes for blouses and shirts are among the textiles featured in the collection. It also comes in a finer-count flannel with a brushed check for MADAME's new shackets/overshirts category, which will be a significant fashion trend this season.

To refresh everyone's wardrobe, the brand has created a tale inspired by checkerboard print in olive, chocolate, and off-white for the lounge collection. The Autumn/Winter2022 collection is divided into 12 intricate storylines starting with early autumn and ending at late winter, covering all of our customers’ fashion demands to keep them on top of this season's trends.

The Pret-A-Porter roadshow has been a much-awaited event and a blockbuster for the brand every year. In July 2021, MADAME, CAMLA Barcelona, and MSecret enthralled everyone with their Spring/Summer2021 collection during Pret-A-Porter 2.0.

“The success of our roadshow events is a testimony to the fact that all our brands are highly preferred by buyers. We are overwhelmed with the response received and are looking forward to holding more such events in the future,” Mr Akhil Jain added.

Wednesday, March 9, 2022

South African Tourism Aims To Achieve 64% YoY Growth In Arrivals From India In 2022

* India retains its place amongst the top-3 focus markets for South African Tourism

* Mumbai, Delhi, Bengaluru, Chennai and Pune continue to be top Indian source markets to South Africa

* Over 1 in 4 Indian arrivals to South Africa are motivated by MICE

* Ahmedabad emerges as one of the fastest growing source markets in India

To accelerate travel recovery momentum in India, South African Tourism looks at capitalizing on strong consumer demand in the country with their biggest travel trade initiative in India – their annual Roadshow. The tourism board showcased long-term investment and interest in the Indian market and outlined a strategic roadmap to garner 64% YoY increase in Indian visitors in 2022.

Travelling to the Indian cities of Mumbai, Delhi, Bengaluru and Ahmedabad this year, the 36-member South African trade delegation reiterated the tourism board’s emphasis on expanding the destination and product offering – thus, offering Indian consumers More & More! In addition to experiences, representatives from accommodation establishments, destination management companies, South African Provinces, SMMEs and women-owned companies showcased their product and services, while engaging Indian travel and trade associates.

India retains its place amongst the top-3 focus markets for South African Tourism. This is aided by the fact that prior to the pandemic, India served as the 8th largest international source market for South Africa. The country is expected to maintain its position in the top-10 this year as well. Mumbai, Delhi, Bengaluru, Chennai and Pune continue to be top Indian source markets to South Africa.

“We have spent the last two years hoping for and preparing for this exact moment – the return of travel! As South African businesses land on Indian shores, we are excited to be introducing our partners and consumers to a host of value-driven and thoughtfully crafted adventures. Our evolved brand strategy will help us drive South Africa’s value proposition across stakeholders while creating customized engagement models to suit the unique requirements from each of our target regions within India. We are already seeing an uptick in forward travel bookings and hope to further build aspiration and intent to travel,” said Neliswa Nkani, Hub Head, MEISEA, South African Tourism.

With 9% of total Indian visitors to South Africa travelling from Bengaluru, the city is amongst the top-3 source markets for South African Tourism in India. Majority visitors from the Silicon Valley of India travel for leisure (47%) and business & MICE (43%). Solo travellers and bleisure travellers are the most frequent traveller segments to South Africa. The year-end period starting from September, October, November and December are preferred travel months amongst Bangaloreans for their South Africa trips.

Through a press conference, the tourism board highlighted that boosting connectivity and ease of travel to the destination was a core area of focus this year. The destination, which remains open to Indian travellers, is also processing tourist visas on priority. At present, several stop-over flights fly from India to South Africa, including Emirates, Etihad, Qatar Airways, Air Arabia, Ethiopian Airlines, Kenya Airways and Air Mauritius. Travellers from India to South Africa will be required to produce a negative PCR (polymerase chain reaction) test, not older than 72 hours from the time of departure from the country of origin to South Africa.

Revealing future steps on connectivity and value, Neliswa Nkani added, “We are glad to announce that we on track to roll-out e-visas in India in the coming months. We are also conscious of the need for value-driven itineraries and are undertaking bullish measures to ensure that every rupee spent ensures maximum returns. By engaging with airlines on subsidized fares for the India market, we are looking to bring down the cost of travel remarkably.”

While consolidating its position in wildlife, adventure and cultural offerings, the destination will also target the niche film tourism market, for which South African Tourism has seen an upswing in enquiries and destination shoots. In order to arrive at this, the destination is engaging aggressively with production houses and OTT platforms.

To supplement recovery efforts and bring the destination alive by introducing the sights, sounds and tastes of South Africa to Indian consumers and corporates, the tourism board is also hosting several experiential events in Mumbai and Delhi immediately following the Roadshows. With performances by South African dance troupes, indigenous music, delectable food cooked by South African chefs and various culturally immersive activities, destination South Africa is all set to engage and delight Indian audiences. South African Tourism is also hosting a networking evening for travel trade partners in Mumbai.

Well-timed with the easing of international travel restrictions in India, these strategic efforts are expected to increase summer outbound traffic to South Africa and contribute to the recovery of the tourism sectors in both countries.

About South African Tourism:

South African Tourism is the tourism marketing arm of the South African government. Simply put, their job is to promote the country domestically and internationally, whether for leisure, business or events tourism.

As a government body, they are committed to meaningfully contributing to the South African government's objectives of inclusive economic growth, sustainable job creation, and redistribution and transformation of the industry.


Toyota Kirloskar Motor Announces ‘Start Of Bookings’ For New Toyota Glanza

* Toyota’s most affordable offering in India, now open for bookings beginning 9th March 

* Equipped with Toyota’s home-grown connected car technology, the fully loaded ‘Cool new Glanza’ boasts of a powerful & fuel-efficient engine with a mileage of 22+kmpl

* Toyota signature Stylish front grill and bumper

* With 6 airbags, the cool new Glanza takes safety a notch up

* Convenience level up with features such as Hey Toyota Voice Assistant, Head-up Display & 360-degree camera

* Booking amount announced at Rs. 11,000/-

* Aiding customer convenience, bookings can be placed both online (@ as well as at the nearest Toyota dealership 

Toyota Kirloskar Motor (TKM) today announced ‘bookings open’ for its much-awaited offering, the Cool New Toyota Glanza, beginning 9th March 2022. The most affordable Toyota in India, the cool new Glanza expresses unique Toyota identity with the help of its dynamic looks targeting stylish & sporty design, for value seeking customers and first time Toyota intenders.

The cool new Glanza will be available in both Manual (MT) as well as an Automatic Transmissions (AMT) and is equipped with a powerful yet fuel efficient ‘K-Series Engine’. With the power of 66 KW (89 PS), the new Glanza boasts of a new, improved & efficient gasoline engine to deliver a superior driving experience.

Created to complement the awesome experience of owning a Toyota, the cool new Glanza is loaded with a plethora of connected features to connect to the car and to Toyota. The features are designed to transform and add convenience to customers, thus making it an irresistible choice, especially for millennials who are also first time Toyota buyers. The easy and new-age head-up display, 360-degree camera and the infotainment system seamlessly allow control through a smartphone (Apple & Android).

Designed specially by Toyota designers, the Toyota signature front fascia of the cool new Glanza, along with its the advanced connected technology and affordable variants, makes it the right choice for the style seeking customers. Furthermore, with respect to safety features, the cool new Glanza takes safety a notch above with 6 airbags.

In order to further enhance customer delight, the cool new Glanza is bundled with the renowned Toyota experience through a warranty of 3 years/100,000 Kms and option of Warranty extension of up to 5 years/220,000 Kms, a periodic service in just 60 minutes via EM60, benefits from Roadside Assistance, and convenience of booking service through just a few clicks.

Sharing his thoughts on the opening of bookings, Mr. Atul Sood, Associate Vice President, Sales, and Strategic Marketing, TKM, said, “We are delighted to introduce to you, the cool new Glanza specially made for those who are seeking for an advanced yet an affordable option. We whole heartedly thank our customers for placing their trust and faith on Toyota Glanza over the last few years. Launching Toyota Glanza in 2019, was an important milestone in Toyota’s India journey as this product brought along many first time Toyota buyers, and existing Toyota customers, especially from Tier II and III markets.

Till date, the Toyota Glanza has sold over 66,000 units which is a testimony to the fact that Toyota has become a lot more affordable and accessible proposition for the Indian car buyers. With the cool & captivating new Glanza, we will continue to focus on offering the best customer experience and best affordability by improving customer convenience and ensuring better sales and after sales services satisfaction”.

Bookings for the Toyota Cool New Glanza are open from 9th March 2022 at an amount of Rs. 11,000. Customers can make their bookings online on or also visit their nearest Toyota dealership. For more details, customers can simply log on to

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