* #SoundsOfMakingIndia touches upon the Godrej Group’s journey of contributing towards India’s self-reliance
On the occasion of India’s 75th Independence Day, Godrej Group released #SoundsOfMakingIndia, the sequel to its Independence Day campaign from 2019, that beautifully captured all the industrial sounds that signify progress in the manufacturing ecosystem.
YouTube Link :| https://youtu.be/I1spEfbBe5c
The film #SoundsOfMakingIndia narrates the story of the Godrej Group’s journey of being an integral part of our Nation’s progress. The film integrates the different businesses of one of India’s most iconic brands and gives consumers an opportunity to listen to the numerous sounds or the heartbeats of progress that truly make India.
This video will be amplified by digital content creators who will spread the message, by our media partners who will put it up on their respective platforms and by our business partners who will amplify it on their social media assets.
Commenting on the film, Tanya Dubash, Executive Director and Chief Brand Officer, Godrej Group said, “At Godrej, we are extremely proud of being an intrinsic part of our country’s progress and journey over the last 75 years. The film #SoundsofMakingIndia captures the sounds representing our Group as a whole and strings them together into one of our most popular and relevant patriotic songs 'Sare Jahan Se Accha’. It encourages each one of us to believe in this power of progress and contribute to the journey ahead as we celebrate 75 years of Independence.”
Anu Joseph, Co-founder and Creative Vice Chairman, Creativeland Asia, added, “Godrej Group’s history is inextricably linked to India’s journey towards self-reliance and independence. This film is a celebration of all the things - both big and small, that Godrej has been making for India while helping make India.”
About Godrej Group
Established in 1897, the Godrej Group has its roots in India's Independence and Swadeshi movement. Our founder, Ardeshir Godrej, lawyer-turned-serial entrepreneur failed with a few ventures, before he struck gold with a locks business. Today, we enjoy the patronage of 1.1 billion consumers globally across consumer goods, real estate, appliances, agriculture and many other businesses. In fact, our geographical footprint extends beyond Earth, with our engines now powering many of India's space missions. With revenues of over USD 4.5 billion we are growing fast, and have exciting, ambitious aspirations. For us, it is most important that besides our strong financial performance and innovative, much-loved products, we remain a good company. About 23 per cent of the promoters’ holding in the Godrej Group is held in trusts that invest in the environment, health and education. We are also bringing together our passion and purpose to make a difference through our Good & Green strategy of 'shared value' to create a more inclusive and greener India. At the heart of all of this, are our people. We take much pride in fostering an inspiring workplace, with an agile and high performance culture. We are deeply committed to recognizing and valuing diversity across our teams.
For more information on the company, log on to www.godrejindustries.com