Vestige Marketing Recognised As India’s Most Desired Direct Selling Brand 2026

Vestige Marketing Pvt. Ltd., one of India’s leading home-grown direct-selling companies, has been recognised as India’s Most Desired Direct Selling Brand 2026, as part of TRA’s Most Desired Brands 2026, marking the 12th Edition of the prestigious recognition.

The recognition is based on TRA’s extensive research, which engaged with 2,500+ peer influencers across 16 cities and mapped 4,000+ brands across categories. The Indian Statistical Institute (ISI) served as the research and methodology partner for the study. The recognition reflects Vestige’s strong consumer preference and brand recall within the direct-selling category.

Founded in 2004, Vestige Marketing Pvt. Ltd. is a leading Indian direct-selling company specialising in wellness and lifestyle products. Over the years, the company has expanded its portfolio across health care, personal care, home care, Agriculture and beauty, while building a wide distribution network across India and international presence. Vestige’s journey has also focused on creating opportunities for entrepreneurship and empowering its distributor community.

Sharing his thoughts on the recognition, Mr. Gautam Bali, Founder and Managing Director, Vestige Marketing Pvt. Ltd., said, “This recognition reflects the trust and strong recall that Vestige has built among its customers over the years. It is also a testament to the consistent efforts of our entire team and our focus on developing products that resonate with evolving consumer needs. We are grateful for the continued confidence and support of our customers, which continues to motivate us to raise the bar and strengthen our offerings. This recognition further encourages us to remain focused on delivering products and experiences that create lasting value for our consumers.”

Commenting on the significance of the recognition, Mr. N. Chandramouli, CEO, TRA Research, said, “Brand Desire reflects the strength of a brand’s appeal and the consumer’s inclination to choose it. In direct selling, where personal relationships, experiences and recommendations play a central role, this preference carries particular significance. Vestige’s recognition as India’s Most Desired Direct Selling Brand 2026 reflects the strength of its consumer appeal and its ability to create preference in a category where human connections are integral to brand success.”

This latest recognition adds to Vestige’s track record of brand recognition. The company was earlier recognised as India’s Most Trusted Direct Selling Brand under TRA’s Brand Trust Report 2023 and subsequently received the appreciation for the second time in a row under the TRA Brand Trust Report 2023–25.

As the company looks ahead, Vestige remains focused on delivering quality products, strengthening consumer trust and creating opportunities for entrepreneurship, while continuing to contribute to the growth of the direct-selling and wellness sectors.

Whitelion Opens Its Fifth Experience Centre In India With Soul Studio And Launches Airqube In Bengaluru

The second Bengaluru location of The Stanza by Whitelion brings thoughtful design and everyday comfort to life, alongside a new range of connected home automation solutions.

Whitelion, a premium Indian lifestyle automation brand, today announced the opening of its second experience center in Bengaluru and fifth in India, The Stanza by Whitelion, in partnership with Soul Studio, alongside the launch of its new AirQube series.

The new center is led by franchise owners Keshav Agarwal, Akshay Agarwal and Hrithik Gupta. It creates a dedicated destination for homeowners, architects, interior designers and builders to explore how automation can complement both the design of a home and the routines of the people living in it. The opening advances Whitelion’s focus on making everyday living easier and more comfortable through thoughtfully designed, easy-to-use home automation.

At the heart of Whitelion’s approach is a simple purpose: empowering people to focus on what truly matters. The Stanza brings this purpose into a physical experience, while AirQube expands the solutions available to create a more connected home.

The Stanza by Whitelion: Experience Everyday Ease

The Stanza helps visitors understand home automation through familiar moments: opening curtains in the morning, adjusting lighting for a relaxed evening, managing room comfort and bringing multiple controls together in a personalized scene.

These experiences connect technology with practical needs, helping visitors understand what could work best for their own homes.

For homeowners, The Stanza offers an opportunity to experience different solutions before making a decision. For architects, interior designers and builders, it provides a space to explore automation alongside room layouts, finishes, interiors and the way each family lives.

Lighting, curtain automation, climate control, smart locks and connected controls come together within an immersive environment, showing how individual functions can contribute to a more convenient home.

A Partnership with Soul Studio

The new experience center brings together Whitelion’s home automation ecosystem and Soul Studio’s commitment to establishing a dedicated destination for the brand in Bengaluru.

Led by Keshav Agarwal, Akshay Agarwal and Hrithik Gupta, the franchise partnership creates a local space where homeowners and design professionals can experience the solutions, discuss their requirements and explore automation for their homes and projects.

The opening takes The Stanza’s network to five experience centers across four cities: Surat, Jaipur, Bengaluru and Hyderabad, including two locations in Bengaluru.

AirQube: Connected Solutions for More Comfortable Living

Launched alongside the new experience centre, AirQube expands Whitelion’s home automation offering across smart switches, smart displays, smart locks, curtain automation, sensors, infrared control and smart drivers.

The series is designed to bring compatible devices and home functions together, helping homeowners manage everyday routines through coordinated controls and automation.

Its focus is practical: easier access to frequently used functions, settings that suit different moments of the day, and controls that complement the home’s interiors.

For people building or upgrading a home, AirQube broadens the choices available to plan automation around their needs, preferences and lifestyle.

Thoughtful Design, Grounded in Indian Engineering

Founded in 2014, Whitelion brings together in-house research and development, software capabilities and manufacturing in Surat.

This foundation supports its approach to developing home automation for Indian homes, with attention to how products look, how people use them and how individual solutions work together.

The Stanza connects these capabilities with hands-on demonstrations, giving homeowners and design professionals a clearer understanding of the experience they are planning.

Proposed spokesperson quote

“A well-designed home should feel comfortable to live in and easy to manage. At Whitelion, we bring thoughtful design and practical automation together so people can spend less effort on everyday routines and more time on what matters to them.

“We are delighted to partner with Soul Studio and welcome Keshav Agarwal, Akshay Agarwal and Hrithik Gupta to The Stanza journey. Together, we are creating a space where Bengaluru’s homeowners and design professionals can experience this approach firsthand. With AirQube, we are also expanding the connected solutions available to help them create a home around the way they live.”

Vishal Kukadiya

Co-founder and Director, Whitelion

About Whitelion

Founded in 2014, Whitelion is an Indian lifestyle automation brand combining thoughtful design with technology to make everyday living easier and more comfortable.

With a presence in more than 35,000 homes across 125+ cities, Whitelion offers solutions across lighting, curtains, climate control, smart locks and connected home controls. Its capabilities include in-house research and development, software development and manufacturing in Surat.

Guided by its purpose of empowering people to focus on what truly matters, Whitelion develops automation around everyday needs, convenient control and design that complements modern interiors.

About The Stanza by Whitelion

The Stanza by Whitelion is the brand’s dedicated home automation experience-centre concept. Through immersive demonstrations and familiar home scenarios, it helps homeowners, architects, interior designers and builders explore how automation can bring greater ease and comfort to everyday living. With the new opening, its network comprises five experience centres across Surat, Jaipur, Bengaluru and Hyderabad, including two in Bengaluru.

The new Bengaluru centre operates in partnership with Soul Studio, led by franchise owners Keshav Agarwal, Akshay Agarwal and Hrithik Gupta.

Indriya Further Strengthens Karnataka Presence With Its Sixth Store In Bangalore

* Located at Forum Mall, the latest Indriya store offers over 37,000 jewellery designs across bridal, festive, contemporary, and everyday wear collections in an elevated retail setting.

Indriya, Aditya Birla Jewellery, has launched its sixth store in Bangalore marking its eighth store in Karnataka and further strengthening its presence across the state. With this, Bangalore has become the brand’s largest retail market in Karnataka.

Strategically located at the Forum Mall, one of the city’s prominent retail destinations, the store has been thoughtfully designed to offer an immersive and customer-centric jewellery experience. Housing a collection of over 37,000 designs, the store caters to diverse consumer needs across bridal jewellery, festive collections, contemporary statement pieces, and lightweight everyday wear. Reflecting Indriya’s design-first philosophy, the store brings together traditional craftsmanship and contemporary aesthetics, while dedicated spaces such as the kaarigari room and bridal lounge offer a more personalised and elevated shopping journey for individuals and families alike.

The new store adds to Indriya’s growing presence across South India, with its portfolio spanning jewellery for both significant celebrations and everyday expression. This breadth is reflected in the retail experience, where traditional craftsmanship and contemporary design come together across categories and occasions.

Speaking on the occasion, Mr. Sandeep Kohli, CEO, Indriya, said, “Bangalore is one of India’s most dynamic cities, where diverse cultural traditions coexist with a modern, global lifestyle.. What stands out is that consumers here do not view tradition and modernity as competing ideas. They embrace both. They seek jewellery that carries meaning and heritage for weddings, festivals, and special moments, while also looking for pieces that reflect a contemporary sense of style. This makes Bangalore a particularly relevant market for Indriya, allowing us to offer a wide spectrum of designs and build lasting, meaningful relationships with consumers.”

As Indriya continues to expand its retail footprint across India, Karnataka remains an important market in its growth journey. The brand will continue to strengthen its presence across the state, creating greater access to its design-led jewellery portfolio and elevated retail experience.

About Indriya

Indriya, the jewellery brand from Aditya Birla Group, was launched in July 2024. Derived from the Sanskrit word for 'five senses,' Indriya embodies timeless elegance, unmatched craftsmanship, and a captivating sensorial experience. With an exquisite range of diamonds, precious gemstones, and artisanal gold, the brand offers jewellery that transcends traditional artistry and modern aesthetics. Indriya stores are more than just a jewellery store—it is the ultimate destination for bridal collection and celebrations of life’s most cherished moments. For brides-to-be, Indriya is a treasure trove of meticulously designed wedding jewellery, where each piece is a timeless heirloom, seamlessly blending tradition with modernity, ensuring every bride feels radiant on her special day. Beyond weddings, Indriya redefines jewellery as an expression of personal identity and artistry, cementing its position as the go-to destination for all occasions.