Saturday, July 4, 2020

How Rarly Child Health Immunization is Important in India?

By Dr Nadeera Nilupamali, Co-Founder and Vice President (Product), ImmunifyMe

India, the largest democracy of the world and highly populated country topping the list in terms of population density recorded nearly 67,385 births in 2020 on New Year's Day. Country, home to the highest number of unvaccinated children, has embarked upon an intensified journey to increase the vaccination coverage with mission Indradanush 2.0.

Vaccines play a key role in defending most vulnerable: Children and infants.  However, one in every five children remains un-immunized in the world. And as a result, over 3 million children die every year due to diseases which can be easily prevented by proper vaccination. Routine childhood vaccines are among the most cost-effective life-saving interventions. Thanks to vaccines, countless cases of disease such as polio, measles, diphtheria, pertussis (whooping cough), rubella, mumps, tetanus, rotavirus and hepatitis etc have been prevented and saved millions of lives.

According to recent data released by the Indian National Statistical Office (NSO) 97% of the children aged between 0-5 years in the rural setting receive at least one vaccine, but, when it comes to those children being fully immunized, the percentage drops to 58%. Urban setting is not better in any way, 98% of the children receive at least one vaccine but only 60% of the children aged between 0-5 years are fully immunized. Many people working in public health have admitted that even this figure seems to be inflated and the situation could be worse on the ground and a large percentage of children dropping out of immunization programs.

Especially in India in recent times, routine vaccination has been intensified with additional efforts to optimize community coverage. Government has started putting extra efforts with the Mission Indradhanush programme which was launched in December 2014, aiming  to ensure 90% of infants would be vaccinated by the year 2020. Furthermore, under Intensified Mission Indradhanush 2.0, which is the second phase of the initiative launched on October 31, 2019, with a plan to cover 271 districts across India where fewer than 70% infants are currently vaccinated.

The success of Government Intervention
Despite the government spending billions of dollars in programs like Mission Indra Dhanush, the country's immunization rate remains one of the lowest in the world. Immunization amongst children here in India is a big challenge and there many factors to it
Access to vaccines
Religious beliefs
Inter-state, Inter-City Migration
Anti-Vaccine mentality and in some cases
Not being aware about the vaccination process at all
Misplaced priorities in parent front
Parents busy lifestyle and forgetfulness
Proper monitoring of vaccination
Management of vaccine coverage data
Real time monitoring of vaccination and lack of digital interventions

Why does immunisation make financial sense for the country?
Healthcare for young children eventually determines the country's  economic productivity , because vaccine-preventable diseases are known to cause stunting in childhood, which can lead to poor growth, poor adult health, and diminished learning capacity of the children. Prevention always costs less than treatment . For an example if a child ends up with any disability from the illness  like paralysis from polio which could have easily prevented by a vaccine, or neurologic problems from encephalitis caused by measles  etc will result in huge costs for the  treatments and also for providing special school services and other requirement for that particular child.

Morbidity, mortality, and the economic cost of treatment for vaccine preventable diseases are undoubtedly  going to add a huge burden to a country's economy.

If we do a benefit-cost analysis of vaccines there's  no doubt a full range of benefits as measured by gains in economic productivity compared to catastrophic medical expenses which can occur due to our simple ignorance of not vaccinating the children.

Ananya Panday in Awe of Project Runway Season 18, Streaming Exclusively on Discovery Plus

Bravo’s Emmy-winning competition series “Project Runway” returns for another season of high stakes and fierce fashions, this time exclusively on Discovery Plus, the exciting new D2C streaming app from Discovery India, from 1st July 2020. Bollywood star Ananya Panday, used this opportunity to binge on one of her favourite shows, Project Runway’s latest Season and she has been enjoying the experience a lot.

Excited about the latest season, Ananya Panday said she hasn’t missed a single season of Project Runway till date, “I am a big Project Runway fan! It is still one of the most exciting fashion-related shows I’ve ever seen. The moment the latest season dropped on Discovery Plus, I binge-watched it immediately. It is commendable how the contestants can create magic out of just a piece of fabric and sometimes, not even that. You know the iconic quote from the show - As you know in fashion, one day you're in. And the next day, you're’s so apt. The most difficult part of the show is how these guys have to bring their best fashionable foot forward for every challenge and it is so inspiring,”

Talking about the show and her favourite judge, Ananya said, "I love the way Nina Garcia provides constructive criticism every single time to the contestants to help them grow. And while, of course, I do miss Heidi Klum and Tim Gunn, I think Karlie Kloss is doing a great job. Season 18 turned out to be just as awesome as I expected it to be.”

She added, “My favourite challenge this season was the one where they had to create victory outfits for real-life 2020 Olympic and Paralympic athletes. Only with real talent and eye for detail, one would be able to come up with something so fabulous that is going to be worn by achievers and real stars of sports!”

Catch Project Runway streaming exclusively on Discovery Plus from 1st July, 2020.

ALTBalaji, Pay Point India Partner for Digital-Assistance and Offline Subscription Payment

Intending to deepen existing market presence and penetrate new markets, ALTBalaji and PayPoint India have entered into a strategic partnership. This initiative is primarily for the rural and semi-rural markets with a set of viewers who require digital-assistance and offline subscription payment options.  

With PayPoint’s 45,000 plus tech-enabled retailers across India wherein more than 80 percent of its customers are spread across in rural and semi-rural markets, the partnership helps ATLBalaji acquire untapped customers by making content more accessible. For the ALTBalaji fans, the PayPoint offline stores provide seamless assistance for activation as well, along with paying for subscription and renewals in cash and access the program at the convenience of their homes.

In the current pandemic,  ALTBalaji, which is an alternative for mainstream entertainment, has witnessed an increased audience in rural areas. PayPoint, a leading offline-to-online (O2O) company operating Pan India for the last 10 years, will provide access to its retail outlets to collect cash on behalf of ALTBalaji and allow the consumers to watch the fresh, original, and engaging contents on the over-the-top (OTT) platform.

Ketan Doshi, Managing Director of PayPoint India, said, “For ALTBalaji like alternatives to mass entertainment, there is a huge fan following in the rural districts of India. However, for lower digital-savvy fans activating the service, and doing an offline recharge is a hindrance. This partnership will be a boon for the population to do an instant activation and renewal recharge.”

“The offline recharge for such video-on-demand OTT service is the first of this kind and one such industry initiative. The association will help ALTBalaji achieve higher subscriber’s base, while PayPoint will be adding one of its kind product to the kitty of services that it is providing to the customers across the length and breadth of India, ” Ketan added.

The association will enable ALTBalaji to take the OTT space to the masses and aggressively increase its viewership by reaching every corner of the country. Available across multiple interfaces ranging from desktops, laptops, tablets, smart-phones to internet-ready television, the subscription-based video on demand (SVOD) service marries state-of-the-art technology with gripping storytelling. 

PayPoint is a trusted partner for Last-Mile Delivery of Fast-Moving Consumer Services. It offers more than 100 services like bill payment, recharges, DTH, Travel booking, ATM withdrawals, Wallets, and many more. Technology-enabled Retailers brings benefit to the end customers in terms of accessibility, convenience in the neighborhood.

About ALTBalaji

ALTBalaji is a subsidiary of Balaji Telefilms Limited, a subscription-based video on demand (SVOD) service, which has marked the Group’s foray into the Digital Entertainment space. After conquering television and making a strong mark in films, Balaji Telefilms aims to reach out directly to specific audiences, by providing them with original, exclusive shows, that they can access at their fingertips. ALTBalaji offers fresh, original, and unique stories. Tailored especially for Indians, across the globe, the platform hosts premium, high-quality shows featuring famous celebrities, acclaimed writers, and award-winning directors, making ALTBalaji a true alternative to mainstream entertainment.

About PayPoint India

PayPoint is a technology-enabled Distribution network of Financial Services. The company's digitally connected network of 45000+ offline stores offers various Financial services like Banking (PMJDY accounts), micro-ATM services, Wallets (Paypointz), Remittances, Bill payments, insurance, Merchant QR and many more. Apart from Financial services, PayPoint also offers consumer services to the underserved like Travel booking, Recharges, Amazon assisted shopping, Gift Cards, etc. through its strong network of retail stores spread across the country. The company’s retailer-driven assisted model helps customers make an informed decision for availing services from their trained partners and its digital platform.

PayPoint offers a bouquet of services through its plug-and-play platform. More than 100 Services providers are plugged into the company's system and interact with them on a real-time basis catering to more than 5 million customers month on month. The primary objective is to bridge the financial inclusion gap between developed urban India and under-served rural India.

Friday, July 3, 2020

India Debut iMT Technology on Hyundai VENUE – India’s First Connected SUV

Connected SUV 

* First-in-Industry 2-Pedal intelligent Manual Transmission (iMT) Technology
* Hyundai VENUE First Brand to bring iMT to Indian Customers offering a Clutch-less Drive Experience
* iMT to be introduced in July 2020 on Kappa 1.0 l T-GDi Petrol (BS6) engine with 6-Speed Manual Transmission
* Enhanced control through manual gear shifting without need to operate clutch for a comfortable and superior drive experience
Hyundai Motor India Ltd. (HMIL), country’s First Smart Mobility Solutions provider and the largest exporter since inception, today announced India debut of intelligent Manual Transmission (iMT) on Hyundai VENUE – India’s First Connected SUV. Continuing its technology leadership, Hyundai has announced the introduction of yet another Industry First Innovation that offers customers the convenience of 2-pedal clutch-less technology combined with Fun-to-Drive elements of a Manual Transmission.

Hyundai’s iMT technology is essentially a revolutionary 2-pedal system that eliminates the need for drivers to constantly use the clutch pedal as in a conventional manual transmission. However, with this technology the driver retains the ability to slot gears manually, thereby delivering enhanced control and retaining the joy of driving.

Commenting on the announcement, Mr. SS Kim, MD & CEO, Hyundai Motor India Ltd., said, “Hyundai has been driving the adoption of new and innovative technologies at scale. With our ‘Future Ready’ business strategy, we have been continuously striving for customer delight with Human centric technologies that present our innate understanding of what our customers’ desire. iMT is one such technology that accounts for pleasure of driving and also the convenience needed to ease the hectic burden of daily commutes. This unparalleled drive experience on Hyundai VENUE – India’s First Connected SUV has been curated through a constant pursuit of innovation for Customer Delight.”

Hyundai’s iMT technology features a Transmission Gear Shift (TGS) Lever with Intention Sensor, Hydraulic Actuator and Transmission Control Unit (TCU). The system has been designed to offer a seamless drive experience by incorporating a cohesive logic between the various components on manual transmissions:

* Transmission Control Unit receives signal from TGS Lever Intention Sensor, indicating drivers desire to change gears.
* TCU sends signal to engage Hydraulic Actuator forming Hydraulic Pressure.
* Hydraulic Pressure is then sent to Concentric Slave Cylinder (CSC) through Clutch Tube.
* Concentric Slave Cylinder uses this pressure to control the clutch and pressure plate, thereby engaging and disengaging the clutch. 
* Driver is able to seamlessly shift gears without the need to mechanically operate clutch pedal.

Through this electromechanical operation of the clutch, iMT will offer drivers all the pleasures of driving a manual transmission. Further, the technology will empower customers with a more engaged drive experience by offering enhanced control over desired torque on wheels without compromising on fuel efficiency and performance.

Launch of JADE N TAN – Adorning Home Store Now in Bengaluru

A much awaited JADE ‘N’ TAN – Adorning home store was launched at Kundanahalli Gate, Varthur Road, Benglauru conceptualised by  Dr. Thomas Johan  with 26 years of international & India experience in home retail and furnishing sector has headed many big box retail brands like Home Centre in Middle East, @home, EVOK by hindware, Home town in India & a award winning social entrepreneur.

Jade ‘N Tan home retail  Pvt Ltd, the boutique is located on varthur road, near Kunadanahalli gate  , the most happening place of Beangaluru. Speaking  on the launch Dr. Thomas Johan, Founder Jade ‘N’ Tan  said that the store has  wide range of Wall Arts, table decor artisan product lines ranging from Rs. 99/- up to 9999/, the  USP of the store which is mainly of wall and table related gallery. The products are 100% Indian hand crafted to help the artisans to portray their works, 40% of the products are unique and designed in-house by Team Jade N Tan .

The store is built as a restoration model by using all Old and used materials for both interiors and exterior, through this we have reduce the  capex in order to  pass on the benefits to the end-users he added.

He also stated that the  reason for choosing bengaluru as destination is because of its life style and passion  to explore all possibilities to retain their home atmosphere in a good condition, we also welcome customisation of designs.

The brand is now ready for franchisee model...

* Soon we will venture in to  E-commerce and enable the online platforms to sell our products .
* Some of  product categories are : Metal wall arts, fine art paintings, clocks, lamps, Photoframes, table decor, Gifts.
* The brand Promises best price challenge by offering the lowest price in the city/country for all comparable products.

Walk in at Jade ‘N’ Tan ,# 43/1, Muni Reddy Compound, Kundanahalli Gate, Varthur Road, Bengaluru,  for more details call: 9958805522 & +91 96862 97236.

Dedicated Amazon Prime Video App Now Available on All Windows 10 Devices Across Indian Market

Customers in India can now access Prime Video through a dedicated app available on the Microsoft Store on Windows 10 devices.

Using the new Amazon Prime Video for Windows app, customers are now able to stream Prime Video content online or download Prime Video content for offline viewing on their device. This feature only works through the app on the Windows 10 operating system and includes desktop PCs, laptops, and tablets. The online streaming experience will be the same as the current experience on the Prime Video website today.

Customers can find the new Amazon Prime Video for PC app through the Microsoft Store on their Windows 10 device.

TradeIndia Announces India’s First Virtual B2B Event "COVID 19 Essentials Expo India 2020

B2B Event

* The pioneering virtual tradeshow will be held during August 5-7, 2020
* The event is set to boost trade and commerce between different brands across the country by showcasing their products

As several small and medium industries have been adversely impacted by the ongoing COVID-19 contagion in the country, the business community is roping in all efforts to stabilize the situation and rejuvenate the ailing economy. While government-sponsored relief, and financial relaxations are helping industries regain lost ground, inch by inch, there is also a new lease of hope dawning upon the market that every hurdle that is crossed is a step closer to the victory lap.

In a bid to transform the black swan Covid-19 pandemic into a lucrative business opportunity, TradeIndia, India’s largest B2B marketplace offering global buyers and sellers a reliable platform to identify trustworthily business partners shall be organizing the country’s first virtual tradeshow titled, “COVID-19 Essentials Expo India between August 5-7,2020. The trade expo that is targeted will be in the same lines as of a traditional the exhibition, but due to the pandemic concerns will be conducted via the virtual medium.  

The event will be targeted towards reviving the various SMEs and MSMEs of the country whose operations have been affected due to the dire effect of the corona virus crisis and helping them maintain business continuity in such turbulent times. As the pandemic has vehemently increased the demand for essential products, the market is amuck with a plethora of companies selling all kinds of essential wares, but only those companies will triumph who couple their essential product offerings with innovation. Besides revealing and brainstorming on the various innovative guidelines that companies can instill in their product development, the expo will also aim to discover alternate channels of revenue for companies that are suitable for the current market dynamics.

The trade expo will feature a multitude of brands, their products through a virtual exhibition solution that enables exhibitors to showcase their products at a very low cost but with high scalability. The tradeshow will also feature 3D stalls or immersive virtual spaces that enable attendees to sift through the various product lineups, access business catalogues while interacting with exhibitors via chat or video conference.

Featuring more than 60 booths and with an experience spanning over 20 years in online marketing space and event promotion, TradeIndia enjoys the largest industry database in the country that holds countless prospective visitors and investor’s for one’s brand. the essential range products that will be the central to the trade show are Surgical dressing and Disposable; Personal safety equipment; Personal care products; Common medicines and drugs; Temperature instruments; Medical, diagnostic & hospital supplies; Home cleaning appliances, etc.

Commenting on this highly enterprising initiative, the spokesperson for Trade India said, ”While the pandemic has wreaked havoc upon industries and the resultant economy, it has also opened up hitherto unlocked vistas of promising opportunities, As businesses across the world are united in their transition from the offline mode to the online mode of presuming their operations, We, at TradeIndia, endearingly strive to tap into the exuberant potential of the digital business model and also extend a much-needed lift-up to the struggling factions of SMEs and MSMEs and help them shift to the online medium of  commencing business through this first of its kind landmark virtual tradeshow. We welcome everyone to participate and grace this novel event as together we can adapt and thrive in this new normal, no matter how great the challenge.”  

About TradeIndia: is an online Business to Business (B2B) portal for small businesses based in India and around the globe. The portal was started in 1996 by Bikky Khosla and is maintained and promoted under the flagship company, Infocom Network Ltd. The company is headquartered in New Delhi, India, and has branch offices in more than 42 cities across India.

Monitoring and Addressing Human-Wildlife Conflict to the Benefit All


● Human-wildlife conflict (HWC) incidents, arising from human-wildlife interactions are a global conservation challenge. HWC includes crop loss, livestock predation, property damage, and occasionally human injury and death.
● Wild Seve (‘Seve’ means ‘to serve’ in Kannada), established in July 2015, is a novel conservation intervention program that monitors and addresses HWC. Wild Seve assists people facing HWC-related losses to document and file for ex-gratia claims with the state government.
● In 48 months of operations, the program documented over 13,000 HWC incidents (as of July 2019), often involving large conflict-prone species such as elephants, leopards, and tigers, for families living around Bandipur and Nagarahole National Parks in Karnataka, India.
● Wild Seve isan effective low-cost conservation intervention that uses open-source technology and leverages existing policies to facilitate documentation for ex-gratia payment claims. This model of monitoring and addressing human-wildlife conflict is easily replicable, adaptable, and scalable in HWC-prone regions globally.

Scientists from the Centre for Wildlife Studies showed (in 2018) that although Karnataka leads the country in terms of reported human-wildlife conflict incidents and ex-gratia payments, thousands of incidents remained unreported and uncompensated for. Difficulty in accessing and delays in the application process for financial compensation, inconsistent policies, lack of transparency, high transaction costs, ineffective implementation, and variable payment amounts often anger communities, leading to increased retaliation against wildlife.

In a new peer reviewed article published in the journal, Frontiers in Ecology and Evolution, Dr. Krithi K. Karanth and Anubhav Vanamamalai highlight the design, implementation, operation, and results of a novel conservation intervention in Karnataka, the Wild Seve program. Drawing on over a decade of research in the landscape, and designed to improve HWC reporting, response, and participation in ex-gratia payment schemes within the established policy framework, Wild Seve was launched in July 2015.

The Wild Seve program created an efficient mobile technology-based platform and toll-free helpline for reporting incidents, collecting data and evidence, and filing ex-gratia claims on behalf of the affected. Wild Seve wasable to effectively contribute to the monitoring of wildlife occurring outside protected areas, thereby aiding in long-term landscape-level conservation efforts. The program assists the most vulnerable communities living around wildlife reserves and helps bridge the gap between people and the government.

Quote 1: “In megadiverse countries like India which host large populations of charismatic conflict-prone animals such as elephants, leopards and tigers, HWC poses a serious conservation challenge. If we are serious about resolving conflict and conserving endangered wildlife we need to build adaptability, resilience and support people who are directly impacted so that retaliation doesn’t take place. Wild Seve improves community tolerance towards wildlife, and reduces retaliation against them,” says Dr. Krithi K. Karanth, Chief Conservation Scientist at CWS, and the lead author of the study.

The novel research outlines the results of 48 months of Wild Seve’s operations in 600 village settlements around Bandipur and Nagarahole National Parks. Wild Seve filed and tracked over 13,000 ex-gratia payment claims for human-wildlife conflict incidents, which included 12,978 crop and property loss incidents, 782 livestock predation events, and 48 human injuries and fatalities. Wild Seve even facilitated the construction of over 48 predator-proof livestock sheds for those facing repeated livestock predation. Wild Seve’s field staff are proud members of the local communities they serve, and are dispatched to the location of HWC incidents to assess and document the damage and compile an ex-gratia payment claim with all requisite evidence and documentation.
Quote 2: “Managing expectations, especially in conflict events is of utmost importance to promote coexistence in regions where people and wildlife overlap. Wild Seve directly benefits people through its process, science through rigorous collection of data and analysis, and informs policy through its experience. Our use of simple technology and ef icient processes makes Wild Seve an easily scalable and replicable solution in addressing human-wildlife conflict incidents across the country,” says Anubhav Vanamamalai, Research Fellow at CWS and former Program Manager of Wild Seve.

The study, titled Wild Seve: A Novel Conservation Intervention to Monitor and Address Human-Wildlife Conflict, authored by Dr. Krithi K. Karanth and Anubhav Vanamamalaiappeared in the journal, Frontiers in Ecology and Evolution. The open-access study can also be directly retrieved from the journal.

Centre for Wildlife Studies

Centre for Wildlife Studies (CWS), based in Bengaluru, is an internationally recognised centre-of-excellence in the arenas of wildlife research, in-situ conservation, policy, and education. In collaboration with Central and State Governments, as well as partnerships with several national and international institutions, CWS practices science-based conservation to promote the protection of wildlife and wildlands.

Force Motors Commissioned 1000 New Traveller Ambulances to Fight Against Covid in India

In view of the surge in cases anticipated with the easing of the lockdown, state governments and local administrations are going all out to strengthen Healthcare Infrastructure in their jurisdiction. Force Motors the Pune based auto major is one of the few companies that has developed in house capability to manufacture and supply full range of ambulances that are ready to use from day one and also comply with all the provisions of the recently introduced National Ambulance Code.

Type B Ambulance is a basic ambulance that is meant primarily  for transport of patients who do not require any treatment while in transit to the hospital whereas Type C or Basic Life Support Ambulance is meant for transporting patients who require basic monitoring while in transit and may require non invasive airway management. And the Type D Ambulance or Advanced Life Support Ambulance is equipped to treat critical patients requiring intensive monitoring and invasive airway management. The Advanced Life Support ambulances have in built provision to mount life saving equipment like defibrillator, transport ventilator, BP Apparatus, scoop stretcher, spine board etc., required to treat critically ill patients while on the move.

In addition, Force Motors also has capability to supply mobile medical units that can function as primary health centres in the remote locatons providing consultation and treatment.

In order to fight this pandemic the state governments and local administration are planning to have a mix of all types of ambulances so that they can be deployed as the situation warrants.

Force Motors supplied to the Govt of Andhra Pradesh over one thousand ambulances including 130 advanced life support ambulances, 282 basic life support ambulances and over 656 mobile medical units that will significantly upgrade the healthcare infrastructure, improve reach and reduce response time. The Mobile Medical units delivered to Govt of Andhra Pradesh are also equipped with COVID screening facilities and can be accessed by the citizens by dialling 104.

Speaking on the occasion, Mr. Prasan Firodia, Managing Director, Force Motors said, “The ongoing pandemic has suddenly highlighted the inadequacies in our healthcare system. It is very heartening to see that local administrations and state governments are responding quickly by upgrading their public health delivery systems. We are very happy that the Govt. of AP reposed their trust in the proven and reliable range of Force Traveller Ambulances and look forward to support such initiatives in other states”.

As a responsible corporate, Dr Abhay Firodia Group has also been actively participating against the fight against this pandemic. It has earmarked Rs 25 Crores to support various COVID-19 relief activities by supporting upgradation of health care infrastructure and facilitating mobile clinic/testing capabilities that have treated over 10 lakh patients during the lockdown period.

The Traveller range of fully factory built ambulances are preferred by the health departments, hospitals and service provider on account of its unmatched performance, best in class reliability and durability.

Emami Healthy & Tasty Unveils Edible Oil Brand with Smart Balance Immunity Booster

Emami Agrotech Ltd., producer of well-known edible oil brand Emami Healthy & Tasty brings yet another innovation in its latest variant of edible oil for the consumers.   The new variant Emami Healthy & Tasty Smart Balance Immunity Booster Oil, offers unique value addition of “immunity’ in edible oil for the very first time in India. 

With 5 scientifically proven immunity boosting nutrients Vitamin A, C, E, D & Omega 3, Emami Healthy & Tasty Smart Balance Immunity Booster Oil, is the 1st edible oil brand in India that promises to enhance one’s immunity from within helping to fight health hazards as a part of one’s regular meal.

The pandemic attack of COVID 19 virus has exposed the vulnerability of humankind like never before. Building up immunity in face of such public health concerns has gained immense relevance in a new normal world all over again.  The new variant from the popular brand Emami Healthy & Tasty addresses this basic need of a consumer to build immunity from within.

Speaking on the launch, Mr. Aditya V. Agarwal, Director, Emami Group said, “There is a rising concern of family wellbeing in general in the post COVID 19 world. Consumers are in search of food products and supplements to enhance their family’s immunity.   Amidst this, our Research & Development team has developed India’s 1st Immunity Booster Cooking Oil under the brand name of Emami Healthy & Tasty that promsies to provide ‘Har Nivala, Immunity Wala’.

Emami has a legacy of deep consumer insight and offering product solutions for possible consumer need gaps and we believe that our target consumers would appreciate this product also which will help them to take care of their immunity derived from their daily & regular intake of food.”

Mr.  Manish Goenka, Director, Emami Group commented, “We do strongly believe that Emami Healthy & Tasty Smart Balance Immunity Booster Oil will delight our consumers with both its immunity boosting properties and taste.  It is the first time that any edible oil in India is having 5 key immunity building nutrients together to make this variant a one-stop solution to good health.  Moreover, addition of Vitamin C, well known for its immunity building properties, in an edible oil is also the very first in the country.  Use of Emami Healthy & Tasty Smart Balance Immunity Booster Oil will ensure immunity in every bite one takes.”

Emami Healthy & Tasty Smart Balance Immunity Booster Oil will be available nationally in 1 litre pouch pack priced at Rs 140.

Emami Healthy & Tasty is manufactured and marketed by Emami Agrotech Ltd, India’s second largest edible oil producer enjoying a turnover of over Rs.12500 crores.  Emami Agrotech Ltd, also produces Himani Best Choice range of edible oils, Rasoi Vanaspati, Bake Magic Speciality Fats and Emami Healthy & Tasty Mantra Spices & Tastemakers.  Renowned celebrities like Amitabh Bachchan, Salman Khan, Soumitra Chatterjee, Sabyasachi Chakraborty and others endorse the brands nationally and regionally.

Thursday, July 2, 2020

Jyothy Labs Unveils #VocalforLocal Television Advertisement Campaign Supporting Aatmanirbhar Bharat

Jyothy Labs Limited (JLL), one of the leading Indian FMCG companies launched a brand new television campaign today in support of the #Vocalforlocal appeal made by the Honourable Prime Minister Shri Narendra Modi. The film narrates the journey of the company’s legacy since 1983 through a beautifully scripted song that describes the ethos and values of the company.

The launch comes at a time when the entire nation is witnessing an emotion of patriotism and self-reliance. The campaign focusses on the centricity of Jyothy Labs’ evolution and functioning being driven by ‘Bharat’. It depicts the joy and happiness of being a true Indian homegrown company serving its consumers through its various innovative products across the nation.

Expressing delight on the launch, Ms. Jyothy MR, Managing Director, Jyothy Labs Limited said “With a soul that reflects India for all intents and purposes, Jyothy Labs hereby pledges strong support to the ‘Vocal for Local’ initiative made by our honourable Prime Minister Shri Narendra Modi Ji. In the last 37 years of our existence we have thought, worked and served as an Indian keeping our nation and citizens at the forefront. Our single most important objective since inception was to contribute in nation building by serving the discerning consumer with innovative products that not only fulfils a need but become life changing solutions. With a new Television campaign supporting the Vocal for Local initiative, we want to reiterate our intentions of being ‘‘vocal about local’ products and help them become global.”

Supporting the Vocal for Local initiative and to become a part of ‘ATMANIRBHAR BHARAT Abhiyan’, Jyothy Labs started the campaign through BTL activities in May 2020, followed by Print ads in national dailies showcasing its ‘Made in India’ and ‘Made for India’ products. The TVC will furthermore propel its strong support for the VFL initiative and also strengthen its connect with the Indian consumers.

TVC Link:

About Jyothy Labs:

Jyothy Labs Ltd (JLL), one of the leading Indian FMCG companies was founded in 1983 by Mr. M P Ramachandran. Over the years the company has evolved from a single product proprietary firm into a multi brand, BSE & NSE listed company involved in the manufacturing and marketing of products in Fabric Care, Home Care, Personal Care and Dishwash categories.

The companys’ power brands includes Ujala, Exo, Maxo, Margo, Henko and Pril, The company is also engaged into service sector in organized laundry to provide “World class laundry at affordable price” through its subsidiary ‘Jyothy Fabricare Services Limited’.

LAVA Invites You to Design the Next #ProudlyIndian Smartphone

Indian mobile handset brand, Lava International Limited, announced the launch of its ‘Design in India’ contest. Through this unique contest, Lava is inviting entries for designing the next Indian smartphone. Lava’s Design in India contest is open for B.Tech/B.E/B. Des/M.Des students/professionals. Students and professionals from Engineering (ECE/IT/CS/Mech/Industrial Design) departments can participate in this contest in groups of 1-3 members and win a chance to work for Lava’s Design-in-India team. 

Speaking about the contest, Tejinder Singh, Head- Product, Lava International said, “Our country stands at a very important juncture right now. We envision India to be the next global manufacturing hub. We have the potential to be self-reliant too. Through this unique initiative, we want to give the youth of our country a platform to play their part in this nation building process. We invite them to use their creative skills and bring fresh perspectives to our design methods.”

The registration process for this contest will be open from 2nd July- 9th July 2020.
For T&C and to register, please visit-

Lava’s Design in India contest will be conducted in three parts- Ideation, creating a prototype & presentation to the jury. Lava’s Design team will mentor the contestants throughout the competition. Contestants will be judged on three parameters- Creativity, functionality & uniqueness. The judging panel will be led by Sanjeev Agarwal, Chief Manufacturing Officer, Lava International.

At the end of the competition, top three winning teams will get a pre-placement interview opportunity at Lava. They will additionally receive a cash prize of Rs. 50000, Rs. 25000 and Rs. 15000 respectively. 

Sanjeev Agarwal, Chief Manufacturing Officer, Lava International said, “Designing in India has been a very big strength for our brand over the last few years. It not only helped us translate customer insights into products but also let us build unique propositions for our customers. Being mentored by the Lava Design team can be a very meaningful opportunity for the young talent of our country.”

Lava has always been at the forefront of Govt. of India’s ‘Make in India’ initiative. Lava was the first mobile brand to take a lead in support of this important nation building program and had set up a design team in India, becoming the first brand to design phones in the country. With this ‘Design in India’ initiative Lava is now the only Mobile handset company that makes truly ‘Made In India’ phones with complete control on design and manufacturing within the country. 

OYO Pays Ode to the Spirit of India with its Touching Digital Campaign - Fir Badhega India!

Spirit of India 

* Launches its digital campaign - Fir Badhega India across social media including Facebook, Instagram, Twitter, LinkedIn, YouTube & OTT
* OYO has also launched a digital film titled ‘Fir Badhega India’, thereby perfectly encapsulating the messaging of the campaign visually

As India takes a step towards normalcy, cities are slowly getting back in action, local markets are thriving once again, the friendly neighborhood chacha smiles wide as he lifts the shutter of his shop at the dawn of a new day, travellers are boarding flights and checking into hotels, amongst a lot more of movement. This is the true spirit of India as it opens up, this time, however, in a different way -- a safe way. Looking at the world from a consumer’s eyes, in this new normal, the biggest concern is safety and sanitisation as they step out of their homes.  Understanding this, today OYO has rolled out its month-long campaign - ‘Fir Badhega India’ to pay tribute to the spirit of 1.3 billion Indians, as they gear up to move forward with hope and undying resilience. Furthermore, the campaign aims to build trust towards OYO as it goes onto highlight OYO’s ‘Sanitised Stays’ initiative, under which the hotel chain has taken several precautionary measures to maintain the highest standard of hygiene, cleanliness, and minimal-touch standard operating procedures to welcome guests back safely.

The video captures the small nuances of the new-normal way of living in a subtle yet impactful manner.  ‘Fir Badhega India’ plays on the reality of today with the heartwarming Indian touch where strangers help one another and move forward together but this time, with utmost precaution. The film features an old shopkeeper or chaiwala (a representation of the countless small businesses that are now returning to work) who struggles to open the shutter of his little shop after months of lockdown.  Soon, a young passerby takes a minute out of his own schedule to help the old shopkeeper lift the shutter once again. They exchanged pleasantries and without wasting another second, the Good Samaritan rushes off to work. Throughout, the film showcases health and safety precautions practiced by both the protagonists. There are also glimpses of OYO’s minimal touch experiences observed by the young staff executive, including temperature checks on entering the hotel, opening the door using his shoulder, the use of protective equipment such as masks and gloves, placement of hand sanitisers at high touchpoints and mention of OYO’s 10-step room sanitisation process. 

The campaign has been conceptualised by OYO’s in-house brand team, produced by K Silent films and directed by Anand Karir. The music for this film has been composed by Hanif Shaikh and sung by a Kashmiri folk singer - Noor Mohammed accompanied by a Rubab, an Afghan musical instrument that he plays himself. The theme of the music is centered around welcoming brighter times ahead, beautifully interpreted by the folk singer as ‘spring arriving in the valley’. The film is currently LIVE across OYO’s digital platforms including Facebook, Instagram, Twitter, YouTube, LinkedIn and OTT platforms. OYO will release the campaign on all its organic and paid channels and make it visible to its partner and consumer network.

Commenting on the purpose of the campaign, Mayur Hola, Head of Global Brand - OYO Hotels & Homes said, “Living responsibly, maintaining adequate distance, offering safe, sanitised experiences is par for the course today. It is the responsibility of each individual and business. OYO and our hotel partners will make sure we offer exactly that for our guests.”

He adds, “Here’s the bigger picture for us, however, and the role we play in it. India is damned if it sits at home, doomed if it steps outside. In these circumstances, our priority has to be to help each other. We help thousands of our partners open up, deep clean and sanitise. They help thousands of allied businesses that supply and service them get back up and running. Add up the workforce that comes back to work in all of these businesses and you’re talking hundreds of thousands of people. Most importantly, we all come together to take care of our guests who need to get their life back on track. Our guests in turn help all of us and our employees by allowing us to host them. We wanted to be optimistic and not antiseptic in our messaging. We are all nirbhar (dependent) on each other to be atmanirbhar (independent). It is only then that India will rise again. Fir Badhega India!”

OYO has also introduced a ‘Sanitised Stays’ safety tag across all OYO booking platforms for properties that follow enhanced hygiene procedures, provides a minimal-touch experience and protective equipment across several countries, including India.

Link to the film - OYO Sanitised Stays - Fir Badhega India.

Ken42 Launches the StartNXT Ideathon for Students to have a Chance to Walk Away with Rs 6 Cr Funding

Bengaluru-based startup Ken42, India’s superapp edtech platform, has announced the launch of their annual StartNXT Ideathon programme for college and university students across the country. Backed by Turbostart, Ken42 has kickstarted this programme to facilitate innovation and entrepreneurship in India, where the Top 3 winners will receive funding upto Rs 2 crores each, along with internship opportunities with leading startups and firms. Candidates will also receive one-on-one mentorship by industry stalwarts including Turbostart advisories like:

1. Ullas Kamath, Joint MD Jyothy Laboratories;
2. G S Krishnan, Former Regional President/ MD Novozymes;
3. Nirankar Saxena, Hon Deputy Secretary General, FICCI;
4. Shiv Kumar Janardhanan, Strategic Investor and Former CEO of Essilor Group;
5. Natarajan Ranganathan, Co-Founder, Foundation Partners LLP;
6. Aniruddha Ganguly, Former Executive Director of the GMR Group;
7. Vivek Mansingh, General Partner YourNest VC Fund;
8. Venkat Raju, Angel Investor & Silicon Valley Entrepreneur;
9. Sunil Bhumralkar, Former Partner Ernst & Young;

The future is about encouraging students to be ingenious, stemming from their passions, capacity for innovation, awareness and sense of responsibility to shape the world for the better. Through the Ideathon programme, Ken42 aims to provide a solid impetus to all students- the company has announced that it will be giving away up to Rs 10 lakh each in prize money to the runners-up as well.

Talking about the acceleration program, Ganesh Raju, Founder and CEO, Ken42 said “Evidently, the process of funding for upcoming ventures has run dry over the past couple of months owing to the global pandemic. We have observed several startups struggling to keep their head above the water, let alone students who have to put an indefinite halt to the launch of their entrepreneurial journey. In the age of acceleration, young innovators can use their diverse perspectives while harnessing technology to create innovative applications that lead to a better society for all. Hence, it is imperative to provide them with a recognised platform to turn their ideas into businesses. This was our core motive behind launching the StartNXT Ideathon during testing times like these. Ken42 welcomes all students from all universities across the country to participate in the Ideathon, providing an impetus to be future-ready and bring in a wave of new-age startups in India.” The Ideathon will be conducted in association with the Federation of Indian Chambers of Commerce and Industry (FICCI) with support from multiple corporate giants.

The first leg of the programme begins with identifying problem statements and goes on to enable candidates to deliver integrated business plans to achieve tangible outcomes by applying innovation in ways that add value. Throughout the course of the 6-month Ideathon, students will be presenting pitch decks and business plans to a jury panel comprising leaders from the academic, corporate, investor and entrepreneur community.

During the course of the programme, students will also have access to one-on-one mentor sessions with noteworthy Turbostart advisories where they will receive guidance from industry experts, along with resources, operational support as well as networking opportunities.

The core purpose behind the Ideathon is to aid learners and students dwell into their creativity, provide them with a prominent platform to build upon their ideas, and in turn cultivate successfully-running businesses as well as entrepreneurs.

Registrations for the Ideathon are open from 6th July till 31st August 2020.

Trend Micro Finds 72% of Remote Workers Have Gained Cybersecurity Awareness During Lockdown

Trend Micro Incorporated, a global leader in cybersecurity solutions, today released survey results that show how remote workers address cybersecurity. Nearly three quarters (72%) of remote workers say they are more conscious of their organisation’s cybersecurity policies since lockdown began, but many are breaking the rules anyway due to limited understanding or resource constraints.

Trend Micro’s Head in the Clouds study is distilled from interviews with 13,200 remote workers across 27 countries on their attitudes towards corporate cybersecurity and IT policies. It reveals that there has never been a better time for companies to take advantage of heightened employee cybersecurity awareness. The survey reveals that the approach businesses take to training is critical to ensure secure practices are being followed.

In India, the results indicate a high level of security awareness, with 84% of respondents claiming they take instructions from their IT team seriously, and 83% agree that cybersecurity within their organisation is partly their responsibility. Additionally, 67% acknowledge that using non-work applications on a corporate device is a security risk.

However, just because most people understand the risks does not mean they stick to the rules.

For example:

44% of employees admit to using a non-work application on a corporate device, and 46% of them have actually uploaded corporate data to that application.
83% of respondents confess to using their work laptop for personal browsing, and only 45% of them fully restrict the sites they visit.
42% of respondents say they often or always access corporate data from a personal device – almost certainly breaking corporate security policy.
14% of respondents admit to watching / accessing porn on their work laptop, and 14% access the dark web.

Productivity still wins out over protection for many users. 52% of respondents agree that they do not give much thought to whether the apps they use are sanctioned by IT or not, as they just want the job done. Additionally, 44% think they can get away with using a non-work application, as the solutions provided by their company are ‘nonsense.’

Dr Linda K. Kaye, Cyberpsychology Academic at Edge Hill University explains: “There are a great number of individual differences across the workforce. This can include individual employee’s values, accountability within their organisation, as well as aspects of their personality, all of which are important factors which drive people’s behaviours. To develop more effective cybersecurity training and practices, more attention should be paid to these factors. This, in turn, can help organisations adopt more tailored or bespoke cybersecurity training with their employees, which may be more effective.”

Nilesh Jain, Vice President, Southeast Asia and India, Trend Micro, said, “It’s really heartening to see that so many people take the advice from their corporate IT team seriously, although you have to wonder about the 16% who don’t. At the same time those people also accept their own role in the human firewall of any organisation. The problem area seems to be translating that awareness into concrete behaviour. To reinforce this, organisations to take into account the diversity across the organisation and tailor training to identify and address these distinct behavioural groups. The time to do this is now, to take advantage of the new working environment and people’s newfound recognition of the importance of information security.”

The Head in the Clouds study looks into the psychology of people’s behaviour in terms of cybersecurity, including their attitudes towards risk. It presents several common information security “personas” with the aim of helping organisations tailor their cybersecurity strategy in the right way for the right employee.

YES Bank Unlocks Full Service Digital Savings Account; Introduces Video KYC Facility

Video KYC Facility

* Now consumers can open an account digitally through e-KYC, video verification and get a virtual Debit card – digital is with you all the way
* Higher Interest Rates

YES Bank announced the launch of a full service digital Savings Account in its endeavour to bring the Bank closer to citizens while ensuring physical distancing, thereby eliminating the need for a branch visit, physical documentation or any in-person interaction, in line with the Bank’s commitment to support citizens and communities while the country starts unlocking in phases. With this launch, the Bank aims to embrace inclusivity by widening its reach to cater to a diverse customer base, especially in tier 1 and tier 2 cities, in line with the Bank’s strategy of building a transformed ‘Digital Bank’.

Offering a completely contactless and paperless account opening experience, YES Bank’s digital savings account comes with a virtual Debit Card, unlocking over 100 features on mobile through YES Mobile and web including transactions, fund transfers and online shopping using the virtual Debit Card.  All that a customer needs to do is initiate an e-KYC by clicking on the link,, enter mobile number, Aadhaar OTP and PAN card details in the online form, followed by a video KYC.

Key features of Digital Savings account

·         Digital Account opening using Aadhaar card
·         Virtual Debit card which can be used for online transactions
·         Free NEFT, RTGS and UPI facility
·         Mobile banking, Net banking and Phone banking facilities
·         Instant beneficiary and biller registration
·         Avail offers on Debit Card and earn reward points for Digital Savings Account
·         Higher interest rate of 6% p.a*
·         Average monthly balance of INR 10,000 for savings account
·         Zero average monthly balance for Corporate salary accounts

Commenting on the launch, Rajan Pental, Global Retail Head, YES BANK, said “The world as we know it has transformed, wherein we are now adjusting to a new way of life, a new world which has brought us socially even closer while we continue to remain physically distant. The connecting factor binding us all is digital – video calls with family & friends, virtual workouts, e-learning and working from home, among others. Leveraging on YES BANK’s strong technology capabilities along with a higher interest rate, we are geared to serve customers in this new world with a digital solution that brings the Bank to them wherever they are, right at their fingertips.”

Ormax - Momspresso Launches Report That Decodes The New Age Digital Moms Of India

* ‘A Definitive Guide to New Age Digital Moms of India 2020’ is a comprehensive study covering 21+ metros& non-metros, 2100+ online surveys and 270+ hours of consumer interactions & expert interviews
* Rise of Nuclearisation: With a highly nuclearized lifestyle, a majority of moms are exploring & finding their own way by turning towards social media for answers
* Social Media Se PuchteHain: 47% of moms trust online reviews & platforms like parenting websites/ blogs for kids’ clothes and accessories  while 42% rely on online resources for baby care products
* Hi, Hello Ya Namaste: 52% of moms consume online content in Hindi while 34% consume English language content
* The Warrior Mom During Lockdown: 81% of moms are concerned about their child’s immunity while 71% of them are looking for ways to keep their kids engaged
* A series of discussions will  be hosted as part of the launch, the first of which is the CMO’s Roundtable on ‘New Age Digital Moms– what brands need to know’

Ormax Consultants, India’s foremost consumer understanding company and, India's largest platform for moms, jointly launched the much-awaited report, ‘A Definitive Guide to New Age Digital Moms of India 2020’. The report gleans insights into the changing face of motherhood in an increasingly nuclearized and digital world and a modern approach to childcare. It also touches upon ongoing trends such as the rise of mompreneurs and the impact of COVID-19 on mothers.

According to the report, even while living in a joint families, mums are experiencing physical and mental nuclearization of families, which has led to the evolution of their approach to parenting. Today, mums rely more than ever before on social media for parenting tips, tricks, and advice instead of family members. This bears out in the fact that a high percentage of mums turn to online websites and portals to discuss crucial aspects, read/watch reviews for kids’ clothes & accessories (47%), babycare products (42%),academics (41%), extra-curricular activities (21%) and food and nutrition (17%).

With the country under lockdown due to the outbreak of COVID-19, moms have taken the responsibility of being the ultimate shield for their kids – building kids’ immunity (81%) & keeping a check on their nutrition intake (73%) on one hand, and keeping them engaged in some activities at home (71%) on the other.

PrashantSinha, Co-Founder & COO, Momspresso adds, “At Momspresso, we believe that no one understands Moms the way we do, due to the volume of content that is created, consumed and engaged with, on our platform. The study reflects that in-depth understanding and is a definitive guide to the new age digital mom – not only in her ever-evolving role as a mother but also her multifaceted journey as a woman. This comprehensive report covering Bharat moms, not only in tier 1 but also tier 2 and tier 3 cities, is going to be an essential tool for all brands to leverage.”

Interestingly, the study has revealed that modern mums are relinquishing control when it comes to parenting, moving past the dated ‘my way or the highway’ approach. Instead of being in the driver’s seat, new-age mums are adopting a more balanced parenting style. They believe that they stand to learn from kids as much as they can teach them.

The steady growth of vernacular content has also been covered by the in-depth report with Hindi emerging as the language of choice for a majority of mums. 65% of the respondents stated that they prefer watching television content in Hindi while 52% of moms consume internet content in Hindi.

Commenting on the launch, Priya Lobo, CEO of Ormax Compass, said, “The title, “A Definitive Guide to New Age Digital Moms of India 2020”, is about digging deep to understand a mother from different perspectives. Ormax has been at the forefront of consumer understanding and behavior for over 35 years, and nothing gives me more pleasure than bringing the voices of mothers to the forefront. Over the years, the role of mothers and motherhood has been changing drastically, and today, more than ever, moms depend on digital platforms to raise their children. This 'over-dependence' on social media as the source of information is creating newer levels of confusion on how mothers should really raise their children - the best practices, is it good enough? The experiences of these mothers have stirred me. Having just been on this journey and concluding this report, I already look forward to the next exciting one.”

The report is a result of a knowledge collaboration between Ormax and Momspresso, both accomplished names in their respective industries. At its core, the report prides itself on being the ultimate authority on ‘Digital Moms of India’ at a day and age where most decisions pertaining to motherhood and childcare are made using technology. The study is a pan India research conducted through 2100+ online surveys with 270+ hours of consumer interactions. It covered 21+ metros and non-metros, including a wide scope of mothers and children from working and non-working, nuclear, and joint families across SECs. 

As a part of the launch of Momspresso-Ormax study, the brand is hosting a series of discussions, the first of which is the CMO’s Roundtable on ‘New Age Digital Moms – what brands need to know’ moderated by Ms. ParulOhri, Founding Member & Chief Editor Momspresso and Ms. Priya Lobo, CEO Ormax Compass. This session will bring together top-level CMOs who are Moms from across industries to share their perspectives on the findings of the study.

About Ormax Consultants:

Ormax Consultants is India’s foremost qualitative research company. Established 35 years ago, Ormax has been a leader in providing consumer understanding and market insights across categories. Ormax Compass, an integral part of the Group, focuses on supporting brands in understanding consumer psychology and keeping humans in the equation. Today, Ormax uses its rich, diverse experience of deep human understanding to support companies in generating business growth and mitigating market challenges through its products and services.  

About Momspresso: is India’s largest user-generated content platform for women. The finely-brewed content on  offers support to moms across the country, not just in their journeys as parents but also in their lives as wives, daughters, and – most importantly – as women! Launched in 2010,  is based out of Gurgaon, Haryana. The platform attracts users and bloggers to create content on subjects as diverse as conception, pregnancy and baby care, teenage and adolescent issues, beauty, fashion, healthcare, and travel.  users can quickly set up their own blog and express themselves to like-minded mothers in 10 different languages including English, Hindi, Gujarati, Bengali, Marathi, Malayalam, Telugu, Tamil, Punjabi and Kannada. The brand has now extended its commitment to empowering Moms financially, with the introduction of MyMoney, a simple way to make money by participating in campaigns by brands they love and use.   

Wednesday, July 1, 2020

Godrej Security Solutions Launches UV Case; Expands Health Security Portfolio in India

Godrej Security Solutions (GSS), the leading player in future technology of security solutions, announced its venture into the health security segment with the COVID Defence Security Range of products in May. To meet the growing demand for products in the health security space, Godrej has launched ‘UV Case’ and expanded its health security segment.  The  portfolio address the issue of sanitising daily objects, equipment and surfaces that come in contact with several people before entering a premise.

The newly launched UV Case from Godrej Security Solutions uses the UV-C light disinfection technology that helps to create a multiple barrier approach to reducing the transmission of the virus and germs based on current disinfection data and empirical evidence. Worldwide, UV-C Sterilization is the most established scientiļ¬c method for dry killing more than 65 families of pathogens, viruses and bacteria, including SARS-CoV-1.

Commenting on the launch Mehernosh Pithawalla, Vice President, Godrej Security Solutions said, “Studies show that UV-C light has been used extensively for more than 40 years in disinfecting drinking water, wastewater, air, pharmaceutical products, and surfaces against a whole suite of human pathogens. Today, health security has become a priority for everyone. There is an increased need for a product post-COVID-19 that would sanitise anything that has been brought home from external environments. The Godrej UV Case meets this need; it disinfects and decontaminates almost everything used by an individual daily from mobiles, masks, newspaper, clothes, accessories, books, bags and many other innumerable articles. It will also be helpful for the healthcare sector for sanitisation of PPEs kits. As a market leader, it was incumbent on us to launch a product only after rigorous internal and external testing before it could reach consumers. With the UV Case, we move one step closer to achieving our mission of making the world a safer and healthier place.”

Mehernosh added, “Godrej Security Solution estimates the total addressable health security and safety market for FY-2021 in the country is around INR 200 Crore. We seek to capture at least 20% share of the addressable market. Homes, work-places of the future, as well as many industries, will have to ensure minimum human interference and combat spread of infectious diseases through surface contact. The product enables homeowners and commercial establishments to sanitise their daily-use items like watches, wallets, keys, mobiles, clothes, parcels, among others. Stationery, medical equipment, and salon products can be disinfected in the case to protect and sanitise them before use. Shop owners can disinfect their items for sale before and after customers have had a touch and feel of the same.”

The sanitisation process of the UV Case is a chemical-free case that helps to kill 99.9% viruses and sanitises everything from cash, jewellery, mobile phones to masks, and PPE Kits. The new product has found industry-wide applications in Hospitality, Healthcare, Leisure, Retail, and Homes. The UV Case comes in 3 sizes – 15L, 30L and 54L which gives consumer maximum usable volume ranging for home use to industrial use starting at INR 8,999. Currently available across stores from GSS and will be available on their e-commerce website (

Hindware Appliances Launches New Range - Ripple series and Alexio series of Auto-Clean Chimneys on Flipkart

Somany Home Innovation Limited, makers of ‘Hindware Appliances’ and one of the top three players in the kitchen appliances segment in India, has launched another futuristic range of auto-clean chimneys ‘Ripple Series’ and ‘Alexio Series’, on Flipkart, India’s homegrown e-commerce marketplace. The latest range of appliances offers advantages like advance level filtration, high suction speed and motion-sensing among others. On the pricing, the Ripple Series has two variants Ripple SS and Ripple Black which are priced between INR 24,990 and INR 26,990. The Alexio Series has one model and is priced at INR 22,990. These products will be available on Flipkart,  which is celebrating “The Grand Kitchen Sale” from July 1 to July 6, 2020.

Amidst the ongoing disruption in the retail industry, virtual is the new way for brands to stay connected with their customers. Therefore, Hindware Appliances has joined forces with Flipkart to strengthen its e-retail business and consistently bring their new offerings to their customers. Both the Ripple Series and Alexio Series auto-clean chimneys offer filter-less technology, max.  suction of 1200 m3/hr, thermal auto-clean, and energy-efficient LED lamp. The Ripple Series comes in two sizes – 600 mm and 900 mm and are equipped with motion sensors for ease of use and metallic blower. The Alexio Series also offers 3-speed touch control and a metallic oil collector. 

Mr. Rakesh Kaul, CEO and Whole Time Director, Somany Home Innovation Limited said, “As we continue to work in the new normal, at Hindware Appliances, our top priority is to enrich our consumer’s lifestyle and ‘give more power in the hands of consumers’. The new range of kitchen chimneys ‘Ripple series’ and Alexio series’ are designed to simplify lives with smart automation while offering industry-best features. Through our strategic association with Flipkart, we will continue to offer our consumer the widest and new generation range of appliances thereby enabling enhanced delight for our consumers.”

Hari G. Kumar, Senior Director at Large Appliances, Flipkart said, “As a homegrown e-commerce marketplace, Flipkart is committed to effectively cater to consumers’ changing requirements by working with ecosystem partners to expand our selection. While the demand for smart kitchen appliances have been on the rise since the past few years, the present COVID-19 pandemic has accelerated their adoption and Flipkart is pleased to partner Hindware to offer millions of our consumers an expanded selection of the best-in-class kitchen appliances across all the serviceable pincodes. We are also making our selection more accessible and affordable through our various payment constructs such as No Cost EMI to make our consumers lives and time in the kitchen simpler and quicker."  

Somany Home Innovation is India’s fastest growing appliances company in the consumer appliances segment with a CAGR of 42%. The kitchen appliance segment is rating in major revenue for the overall brand portfolio. Being the No.1 brand in Kitchen Chimney’s online sales with a market share of 52%, Hindware has registered a growth of over 232% in Kitchen Chimney sales on Flipkart from 2017 onwards and overall Hindware appliances has a CAGR of 124% on Flipkart.

Apart from these, Hindware Appliances has a range of state-of-the-art water heaters, air coolers, water purifiers and fans available on Flipkart. In a span of just 2 years, Hindware’s water purifiers category has grown by 72% at Flipkart, with Calisto Water Purifier, leading the growth. Hindware Water heaters on the other hand has a CAGR growth of 141% in the last 4 years while Hindware Air coolers has grown at a CAGR of 132% for the past 3 years on Flipkart. 

Hindware Appliances is one of the fastest-growing consumer products in the country ranging from water heaters and water purifiers to air coolers, air purifiers, extractor fans, and kitchen appliances, which are all relevant in the modern consumer lifestyle of today, with each contributing to make better homes a reality in India. Currently, Somany Home Innovation Limited (SHIL) has a network of over 9,250+ retail outlets, 700+ distributor partners and our network of more than 800 modern retail stores across India. Recently, the company expanded its product category into IoT enabled appliances across water purifiers, water heaters and chimneys. 

SBI General Insurance Unveils New Brand Identity with Redesigned Logo and Tagline

New Logo & Tagline

* Cues the digitized and future- ready service approach
* Marks SBIG 2.0 Version, a new milestone post a decade long journey
* Appeals to masses and reinforces trust and security in SBIG
SBI General Insurance (SBIG) today announced the launch of its new corporate brand identity with redesigned logo and the tagline ‘Suraksha aur Bharosa dono’. Digitization has been always at core at SBIG, hence, at this stage the company has amalgamated focus and strategy in the new brand identity, with a swipe-able and fresh-looking logo.

The new purple colour logo conveys SBIG’s future readiness with services to its customers consisting traditionalists and modernists across India. The traditionalist customers are those who value trust, loyalty, value for money and integrity, whereas modernist look for flexibility and future readiness. Purple colour denotes youthfulness, wisdom and devotion.

Shri Dinesh Kumar Khara, Managing Director Global Banking & Subsidiaries, State Bank of India said, “SBI has always strived to ensure that our business is more than just banking as we touch the lives of people across India in many ways. Our commitment to nation building is complete and comprehensive.

With the new brand identity, we are delighted that SBI General is reinventing, and while contributing in insuring the nation, it is taking forward our legacy of trust. We are sure with enhanced digital capabilities, it is better positioned to serve its patrons and continue to provide positive and better customer experience.”

Pushan Mahapatra, MD & CEO, SBI General Insurance said, “We take pride in having the parentage of SBI, and indeed, it is our privilege to carry forward the strong legacy of trust and security.

The insurance category in India is riddled with fear and insecurity. To address this well and live up to our brand that resonates with “trust”, we have derived the tagline - Security and Trust, both which in Hindi reads as – Suraksha and Bharosa, Dono.”

He added, “We are honoured with the faith that our customers have shown in us. With our new logo, we reinstate and reassure them that we are ready to serve their growing needs of services with new-age processes and services.”

In a decade long journey, SBIG has crossed multiple milestones like fastest company to cross Gross Written Premium of Rs.1000 crores in its 4th year, top private insurer to enter the industry post de-tariffication in Jan 2007, broke even and reported profits consistently since FY18, and from 17 branches in 2011. Over a decade, SBI General has been increasing its reach with 120+ branches & 253 locations pan-India. Its strong distribution partners add up to its reach to every nook and corner of India, with SBI’s over 22000 branch network, other financial and digital partners.

While having the strong foundation of these milestones, with new identity, SBI General Insurance has taken next step in the journey to become the first choice for every Indian’s general insurance needs. 

Yamaha Celebrates its HERITAGE During the 65th Anniversary in India

65th Anniversary

* Yamaha Heritage of products, technologies and racing victories constitute the brand’s spirit of serving the society ~
* Yamaha also pays tribute to the frontline workers who have enormously contributed towards the society during challenging times ~

Yamaha Motor India (YMI) Group celebrated the 65th anniversary along with the global businesses under the Yamaha Motor Company (YMC) Ltd. with its HERITAGE of unique mobility solutions including two wheelers, ground breaking technologies and racing legacy. The company has planned various online and digital initiatives to recount the brand’s landmark successes of performance and innovation during the “Yamaha Day” celebrated globally on July 1 that could further help the current employees and management to cultivate “The Unique style of Yamaha”.

The brand’s motorcycle division that started in 1955 at Japan with the introduction of YA 1 had gradually rolled out some of the world’s best seller commuters and performance-driven motorcycles along the sidelines of ace technologies like 4 stroke, DOHC 5 valve engine and eventually setting outstanding records of racing championships. YMIG under its brand campaign “The Call of the Blue” has been driving the spirit of this HERITAGE with the help of a unique two-wheeler line up that are “exciting, stylish and sporty” and striking engagements and customer activities. Yamaha will run a host of customer activities on the digital space and will separately engage Yamaha employees in various craftwork initiatives to continue to transmit the brand’s uniqueness, thus redirecting from physical activities to digital initiatives as billions of people are grappling with the pandemic.

Speaking on the occasion, Mr. Motofumi Shitara, Chairman, Yamaha Motor India Group of companies said, “Yamaha’s Heritage is an outstanding tale of cutting through the constraints and develop world-class products and experiences. Since the beginning, Yamaha’s aim was to bring heart revving products and experiences that many would cherish in a world of routines and limits. The 65th anniversary is when we showcase our heritage of uncompromising excellence of innovation and performance to the world and reiterate the brand’s continuous commitment towards the society in offering more exciting, stylish and sporty products. On this occasion, the brand in India has also decided to stand with the frontline warriors who have enormously contributed towards sustaining our society.”

The company has also endeavored to offer its tribute to the frontline warriors including medical fraternity, teams handling emergency, civil and essential services through a new campaign “Yamaha Salutes Frontline Warriors”. All two wheelers and four wheelers used by the employees along with the company’s transport would display the illustrative stickers in support of the campaign, a balloon signage will also being installed at OMR, Chennai near to the company head office while the teams at Yamaha’s Chennai plant have offered their support with the help of a unique vehicle formation saying ‘Thank You’. The company has also launched a Social Media campaign “Yamaha salutes frontline warriors” in which various employees from across pan India offices of the company along with dealers and customers can be seen to have come together to offer their support and thanks to the frontline warriors.

HiPi: An Indian, Homegrown Short Video Platform from ZEE5 Is Set T Connect Fans To Fandom

Bespoke Original Content, Blockbuster Movies, Fun Kids Content, Live TV & News, Music, Games and now an indigenous Short-video platform; ZEE5 has truly established itself as India’s Entertainment Super-App. Keeping up with the promise of delivering an unmatched super-app experience, ZEE5 has revealed the name of the much awaited and India’s first ever fully homegrown short video platform. Made for an Atmanirbhar Bharat, ZEE5’s innovative and exciting platform called ‘HiPi’ is a place where India can create the most ingenious and exciting content with the help of state-of-the-art features.

The name HiPi comes from the vision of a youthful and carefree planet where everyone can express themselves with freedom and confidence. A fun place where users can uninhibitedly and unapologetically be themselves without fear of being judged. ZEE5’s HiPi is driven by the vision to encourage self-expression and it aims to unlock the potential talent that this country has by inviting talented and diverse content creators who are seeking a platform that encourages creativity and paves the way to Stardom.

HiPi will entail exciting features which will allow creative minds to express themselves in the most creative way. It is the destination for all things entertainment and a platform for fandoms and storytellers which they can call their own.

OMRON India Partners with PhableCare to Enter Telemedicine Segment in Indian Market

Healthcare monitoring equipment maker OMRON Healthcare India on Tuesday through a video conference press meet announced its foray into the telemedicine segment through a partnership with PhableCare to provide remote hypertension management services at home.

PhableCare is an artificial intelligence (AI) enabled healthcare management player.

Through the partnership, the company will provide a digital platform that enables hypertensive patients to avail all kinds of services right from diagnosis to monitoring to treatment under one roof, OMRON Healthcare India said in a statement.

With autonomous and AI-based healthcare becoming a reality in the new normal, the association will usher in remote hypertension management service, OMRON Healthcare India Managing Director Masanori Matsubara said.

"So far, OMRON has been contributing towards empowering people to keep track of their heart health by providing quality digital blood pressure (BP) home monitoring solutions. However, with the merging of our synergies with PhableCare, we will be able to make millions of patients utilise the monitoring services efficiently under the supervision of doctors from the comfort of their homes," he added.

The patients will get access to an accurate monitoring device, proper diagnosis, prescription, real-time tracking and monitoring, and even efficient drug delivery and risk analysis under this solution, Matsubara said.

Commenting on the partnership, PhableCare CEO and Co-Founder Sumit Sinha said, "The effort is to bring about a fundamental change in how healthcare is accessed and outcomes are driven for hypertensive patients."

The last few months have brought a major shift in consumer behaviour where a large population is accessing their basic needs through smartphones, he added.

In order to avail of the services, users would have to download the app 'PHABLE' on their mobile devices and choose the right subscription packages, the company said.

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