Antara Care Homes, part of Max India Limited, has joined hands with national award-winning actor Priyamani for its latest digital campaign, “Hospital Discharge Does Not Mean Recovered”, to spotlight one of the most under-addressed needs of seniors and caregivers: Post-hospitalisation recovery.
For seniors recovering from major surgery, acute illness, heart attack and stroke, or other neurological conditions, return from the hospital does not mean a return to everyday life. This transition often carries significant risk of re-hospitalisation and adverse events. Antara Care Homes’ latest digital campaign focuses on this critical gap between hospital discharge and complete recovery, when seniors and their families are emotionally and logistically most vulnerable. It invites families to recognise this important phase of recovery journey and adopt the right support.
Ishaan Khanna, CEO, Antara Assisted Care Services, said, “For a senior and their family, hospital discharge can bring a sense of relief, but it can also mark the beginning of one of the most demanding phases of recovery. Families can find themselves becoming caregivers overnight, managing medication, infections, physiotherapy, mobility and support with activities of daily living without necessarily having the training or resources to do so at home and while juggling professional work. This is where structured post-hospitalisation care, or transition care, can make a meaningful difference. Through this campaign, we want families to recognise that recovery requires planning and care in its own right, and it actually starts with hospital discharge. Antara Care Homes brings together doctor supervision, nursing care, multidisciplinary rehabilitation and technology-enabled interventions. It helps seniors regain good health, strength and independence, while giving caregivers the reassurance of recovery with professional support.”
Strengthening post-acute care in South India
The campaign comes as Antara Care Homes strengthens its presence in South India, with facilities in Bengaluru and Chennai, where a changing demographic demands specialised services to age with dignity and independence.
With its professionally managed post-acute and transition care model, Antara Care Homes offers personalised recovery plans based on individual patient needs and designed under the supervision of the treating doctor. It is supported by PMR-led rehabilitation delivered in state-of-the-art facility with robotic assistance.
An ecosystem for post-hospitalisation care
Antara’s transition care or post-hospitalisation care model caters to patients recovering from stroke, heart attack, organ transplants, spinal cord injury, cancer, major orthopaedic, cardiac and neurological procedures, or severe illness. It provides a structured environment for those who may no longer require acute hospital care but are not yet ready to recover independently at home.
Its care ecosystem includes physiotherapy, occupational therapy and speech therapy, round-the-clock nursing and attendant support, doctor supervision and clinical monitoring, recovery-focused nutrition and medication management, in-house pharmacy support, and end-to-end insurance and TPA coordination.
For caregivers, this creates an opportunity to remain closely involved in their loved one’s recovery without having to manage every aspect of rehabilitation and clinical care on their own.
To watch the campaign video, please click here.
About Antara Senior Care
Launched in 2013, Antara is the senior-care business of Max India Limited, part of the USD6.3-billion Max Group. It is an integrated ecosystem for senior care, operating in two main lines of business – Residences for Seniors and Assisted Care Services. Antara’s first senior residential community in Dehradun, comprising nearly 200 families, caters to their social, recreational, educational, wellness, and health-related needs. Its second senior living community in Noida’s Sector-150 has started welcoming families into the 340 apartments built in Phase 1. Expanding its footprint in Gurugram, Antara will manage senior living residences, dedicated spaces for senior living, and primary healthcare services at Estate 360 and Estate 361, developed by group company Max Estates. Antara’s Assisted Care Services include Care Homes and Services, AGEasy, and Antara Integrated Wellness Clinic. This line of business caters to seniors, who need more immersive interventions in their daily lives due to medical or age-related issues. With eight facilities and 485 beds across Gurugram, Noida, Bengaluru and Chennai, Care Homes provide long-term care to seniors who require constant medical and nursing supervision, and short-term care services for recuperation of seniors. Its care at home services, offered in Delhi NCR, Bengaluru and Chennai, provide well-equipped, trained professionals offering care to seniors inside their home’s comfort. AGEasy, the direct-to-consumer business arm focusing on senior-specific products and solutions for active ageing, has touched over 9 lakh lives since inception in 2023. Antara Integrated Wellness Clinic combines modern medicine with evidence-based traditional therapies through a multidisciplinary team of doctors to deliver personalised care plans.
