Wednesday, July 28, 2021

SMRP BV Enters Into Partnership With Marelli Automotive Lighting For Smart Illuminated Exterior Parts Of Vehicles

Samvardhana Motherson Automotive Systems Group BV (SMRPBV),  (a Motherson Group company), has signed an MOU with Marelli Automotive Lighting to explore a new technological partnership focused on smart illuminated exterior body parts. This intends to focus on components such as front grills and bumpers, along with other car parts that can be illuminated. These components are expected to become a growing trend in the future of mobility, with the increased adoption of Advanced Driver-Assistance Systems (ADAS) and Autonomous Driving (AD) in the coming years.

In the frame of the agreement, SMRP BV will contribute its strong expertise in the production of big plastic automotive parts through its operating subsidiaries, while Marelli Automotive Lighting will bring its extensive know-how in the field of automotive lighting and sensors integration to the collaboration respectively.

Alongside the lighting systems, smart illuminated grills and bumpers are expected to host a number of different sensors aimed at ADAS and Autonomous Driving functions (such as LiDARs, radars and cameras) together with communication functionalities which include displaying or projecting messages; thus, making them also a tool for sensing and V2X (Vehicle-to-Everything) communication. In terms of styling, illuminated parts have also a decorative function, as they can also integrate customised illuminated elements, which are being increasingly used in branding across vehicles.

SMRP BV is one of the world’s largest manufacturers of interior and exterior automotive components worldwide. The company through its operating subsidiaries, specialises in the development and manufacture of vision systems, and highly integrated polymer modules such as cockpits, door panels, front, and rear bumper modules etc. for the automotive industry. Marelli is one of the world’s leading global independent suppliers to the automotive sector. Marelli Automotive Lighting is the division of Marelli that develops solutions for external automotive lighting systems and sensors aimed at ADAS/AD.

Both partners also expect to further build on an existing long-standing relationship, which was started in 2008 through a joint venture to manufacture automotive lighting and related products, with four plants in India.

Commenting on this partnership, Mr Vivek Chaand Sehgal, Chairman, Motherson Group said, “Product innovation plays a very important role in meeting customer requirements. With the growing customer need to differentiate vehicles through styling elements, we have formed this relationship with our long-standing trusted partner Marelli Automotive Lighting. We are sure that this collaboration will help us develop exciting new products and thereby add value for our customers.”

Driving innovation and shaping the future of mobility together with our customers requires not only the ability to best respond to their current needs, but most of all the ability to anticipate forthcoming evolutions and rising market trends” stated Sylvain Dubois, CEO of Marelli’s Automotive Lighting division. “We are glad to join hands again with Motherson, as we already have a long-standing and successful partnership. We are sure that this new collaboration will be a solid step towards achieving new strategic developments in the evolution of the automotive market.”

About Motherson Group & Samvardhana Motherson Automotive Systems Group BV (SMRP BV)

Motherson Group is a diversified global manufacturing specialist and one of the world’s largest and fastest-growing automotive suppliers for OEMs. Motherson Group supports its customers from more than 270 facilities across 41 countries, with a team of over 150,000 dedicated professionals. The group recorded revenues of USD 9.8 billion for FY21 and is ranked 21st among the world’s largest automotive suppliers. Samvardhana Motherson Automotive Systems Group BV (SMRPBV) is a Motherson Group company, present in all major global automotive production hubs, with 72 manufacturing facilities spread across 25 countries. 

About Marelli

MARELLI is one of the world’s leading global independent suppliers to the automotive sector. With a strong and established track record in innovation and manufacturing excellence, our mission is to transform the future of mobility through working with customers and partners to create a safer, greener, and better-connected world. With around 58,000 employees worldwide, the MARELLI footprint includes 170 facilities and R&D centers across Asia, the Americas, Europe, and Africa, generating revenues of 1,266 billion JPY (10.4 billion EUR) in 2020.

76% Of The Nursing Staff Suffer From Back Pains And Other Musculoskeletal Disorders Finds A Godrej Interio Survey

* Launches a new hospital bed ‘Chrysalis Nova Activ’ to address the pressing needs of caregivers and aid in patient recover~

* Chrysalis Nova Activ is a premium product designed for the highest degree of care for patients in the spectrum of Intensive Care to Post-Operative Care 

Godrej & Boyce, the flagship company of the Godrej Group, announced that its business Godrej Interio, India’s leading furniture solutions brand, in home and institutional segments, today launched the Chrysalis Nova Activ - The Intelligent Sense Bed for modern Healthcare spaces. With this new addition to the Chrysalis range of hospital beds, Godrej Interio is addressing the need for patient safety and the wellbeing of caregivers with the introduction of the Lateral Tilt Feature which can be accessed through the digital touch attendant control panel, among several other intuitive features.

During the second wave of the COVID-19 pandemic, the lack of healthcare infrastructure took its toll on the patients, it also pushed tired nurses and caregivers to their limits. This extended physical toil, especially across the extended shifts that nurses had to work during the peak of the pandemic and this can lead to developing long-term musculoskeletal disorders. According to a study conducted during the pandemic by Godrej Interio's Workspace and Ergonomics Research Cell, this strenuous work environment and culture leads to back pains and other muscular skeletal disorders in 76% of the nursing staff. Further, in case of patients, long stay in ICU wards can result in bed sores and other skin ailments.

Apart from the long hours, their work as caregivers can be quite physical. They need to turn the patients so they don’t develop sores, or move them to different beds. If a patient needs to be moved to the ICU or another ward, nurses need to physically shift them. An upgrade in infrastructure can cut down that statistic, drastically. For the same reason, companies in India are today manufacturing cleverly-designed, easy-to-use hospital beds that can improve outcomes for all stakeholders - from patients to caregivers.

As a solution to this problem, hospital beds like Godrej Interio’s Chrysalis Nova Activ comes with an intelligent technology which aids in the overall positioning of the bed, facilitates lateral tilt function which is accessible via a digital touch attendant control panel. Such technology makes room for hospitals to effectively manage their time and infrastructure, thereby enabling them to treat more patients. In addition to addressing the needs of nurses and caregivers, it improves patient comfort as the lateral tilt relieves pressure from sores and ulcers. Furthermore, it also ensures patient safety, tilting only when the sideboards are closed, and activating an alarm in the event the bed does not sense weight. The Chrysalis range is a premium and feature-loaded solution designed for ICCU, ICU, and super-specialty hospitals requiring high care.

On the new product launch, Anil Mathur, Chief Operating Officer Godrej Interio said, “At Godrej Interio, it has been our mission to enrich the quality of life every day everywhere. The Indian healthcare sector is growing at a brisk pace due to its strengthening of its coverage, services, and increasing expenditure by public as well as private players. However, it lacks in healing environments that focus on providing utmost comfort and safety to patients while handling challenges faced by caretakers especially in high care areas like the ICCUs, ICUs. At Godrej Interio, we continue to work on innovations that address the unique challenges faced by the healthcare industry and the Chrysalis Nova Activ is testament to it. This bed is designed with intuitive features such as the Lateral Tilt which eases the physical toll that would otherwise be borne by the dedicated nursing staff and provide healing environments for enhanced patient care. At Godrej Interio, we take great pride in continuously innovating to uplift the quality of experience at healthcare facilities.”

Sameer Joshi, Associate Vice President, Godrej Interio said, “The healthcare revenue in India is expected to reach $372 billion in 2022, posting a compounded annual growth rate (CAGR) of about 22% since 2016, according to the World Health Organization. However, the healthcare facilities in India are often incompatible with changing needs. Godrej Interio’s Healthcare business focuses on creating environments that support patients and families in process of healing. These ergonomically designed healing environments focus on the efficiency, empathy, and wellbeing of all stakeholders including patients, caregivers, and doctors. The newly launched Chrysalis Nova Activ hospital bed highlights our design philosophy which is based on adopting a human-centric approach and using adaptive space solutions for improved patient-doctor interaction.”

Chrysalis Nova Activ is a one stop solution for the areas in the super specialty hospitals requiring high care – ICCU, ICU, etc. This bed has the potential to drastically reduce the weight of a caregiver’s workload especially during the crunch cases, especially those battling COVID-19.

About Godrej Interio: 

Godrej Interio (GI) is India’s premium furniture brand in both home and institutional segments with a strong commitment to sustainability and centers of excellence in design, manufacturing, and retail. 

Led by the largest in-house design team in the country in the furniture category and awarded with 37 India Design Mark Awards to date, GI aims to transform spaces with its thoughtfully designed furniture to create brighter homes and offices with products that have the highest design quotient in aesthetics, functionality, and technology. With a consistent pursuit of excellence and a special focus on health and ergonomics, GI’s product portfolio comprises a massive range. 

Today, we design and manufacture furniture for office spaces, homes, educational institutes, healthcare facilities, laboratories, and more. Along with furniture, we offer Audio Visual, and 360 Degree Turnkey solutions. Each of our product range revolves around comfort and aesthetics while delivering well-designed, fun, and functional furniture solutions. Briefly, Godrej Interio transforms dream spaces to life!

Godrej Interio has 7 manufacturing facilities situated at Mumbai, Khalapur, Haridwar, Shirwal, and Bhagwanpur. GI’s Shirwal Plant is Green Co Platinum Certified, and Mumbai Plants are Green Co Gold Certified. GI is widely known for its comprehensive sustainability certifications for its products in the furniture category. 

GI's commitment to the environment has resulted in manufacturing products with a lesser environmental footprint. Our pioneering efforts include designing less environment burdening products, usage of eco-friendly materials and setting up less polluting and consuming processes, ensuring eco-friendly packaging and transportation, and finally the extended responsibility of recycling/reuse of used furniture and scrap, thus ensuring a lifecycle approach to the green. GI has the widest range of green choices for our customers which not only includes products but also services such as green interiors and recycling. 

Currently present in over 650 cities with 250 exclusive showrooms and 800 dealers, GI is one of the largest businesses of Godrej and Boyce Mfg. Co. Ltd., part of the Godrej Group, one of India's largest engineering and customer product groups.

The brand boasts of noteworthy awards received so far- CII Exim Bank Award for Business Excellence 2016, Superbrands 2017-18, Reader’s Digest Most Trusted Brand 2018 Gold (Home Furniture and Modular Kitchen), TRA’s India’s Most Consumer-focused brand 2019, GreenCo Star Performer Award 2019, National Energy Leader Award at CII National Award for Excellence in Energy Management 2018. 

Worldline Partners With STAAH To Provide Next Gen Payment Gateway Solution

Worldline [Euronext: WLN] the European market leader in payments and transactional services and #4 worldwide has partnered with STAAH, a leading hospitality technology solutions provider to integrate its Next Gen Payment Gateway solution to enhance customer experience in India by offering comprehensive payment options for both domestic and international payment acceptance.

Worldline is incorporating its fully integrated payment product suite, Next Gen Payment Gateway with industry best success rate and seamless checkouts to provide end-to-end seamless payment experience to STAAH’s 12,000 partners. 

Apart from the Next Gen Payment Gateway’s standard and comprehensive payment options like UPI, Net Banking, Debit and Credit cards and Wallets, Worldline is tailoring the payment suite for STAAH by introducing payment options like corporate cards, corporate Net Banking to boost their international payment acceptance by including options like Multi-Currency Gateway (MCC), Dynamic Currency Conversion (DCC) and Foreign Cards (F-Card).

Ramesh Narasimhan, Head - Digital Commerce, Worldline India, said: "We are very proud to extend our partnership with STAAH, which is a clear sign of trust and appreciation. Our tailored payment offerings with comprehensive payment options for both domestic and international acceptance with the best success rate of our NextGen Payment Gateway will immensely benefit their customers. We look forward to continuing supporting STAAH with our 360-degree payment product suites for both online and offline payment acceptance in the future and to be their innovative and pro-active partner for the accelerating digital transformation.” 

Dhyey Sheth, Chief Business Development – India, STAAH said: “We are pleased to partner with a global leader, Worldline to avail tailored solutions to make payment experience seamless for our customers. The integration of NextGen Payment Gateway was a hassle-free process and we have observed a significant uptick in success rates. We look forward to working closely with team Worldline to further enhance our payment journey.” 

Worldline is providing these services through Ingenico ePayments India which is part of Worldline since October of 2020 and is offering merchants smart, trusted and secure solutions to empower e-commerce.


Worldline [Euronext: WLN] is the European leader in the payments and transactional services industry and #4 player worldwide. With its global reach and its commitment to innovation, Worldline is the technology partner of choice for merchants, banks and third-party acquirers as well as public transport operators, government agencies and industrial companies in all sectors. Powered by over 20,000 employees in more than 50 countries, Worldline provides its clients with sustainable, trusted and secure solutions across the payment value chain, fostering their business growth wherever they are. Services offered by Worldline in the areas of Merchant Services; Terminals, Solutions & Services; Financial Services and Mobility & e-Transactional Services include domestic and cross-border commercial acquiring, both in-store and online, highly-secure payment transaction processing, a broad portfolio of payment terminals as well as e-ticketing and digital services in the industrial environment. In 2020 Worldline generated a proforma revenue of 4.8 billion euros.


STAAH Ltd is a New Zealand-based technology company that specialises in cloud-based channel management and booking engine for accommodation providers to maximise online revenue. Founded by Gavin Jeddo in 2008, a pioneer in the field of distribution technology, STAAH’s industry-leading technology powers a property’s distribution through online travel agencies (OTA), direct bookings and digital marketing services. STAAH works with more 12,000 partner properties in more than 90 countries through its operations in New Zealand, Australia, India, Malaysia, Philippines, Thailand, Indonesia and UK.

Omidyar Network India & BCG Survey: RERA Has Created An Implicit Trust In Indian Real-Estate Consumers

* Survey also chalks out important next steps on improving awareness of the law & its provisions as well as the process of grievance redressal

Key Highlights:

High implicit trust in the idea of RERA

Thanks to effective promotion of RERA registration, awareness is high and that has led to the trust in the legislation

The work now needs to be done to build on that trust:

Four areas of improvement: more in-depth consumer understanding & widespread awareness, easy to navigate websites that share project & developer details, swifter grievance redressal, standardised RERA dashboards

Omidyar Network India (ONI) in partnership with Boston Consulting Group (BCG) today launched a report - “Five Years On: An assessment of RERA - The Road Ahead For a Stronger On-ground Regime” which gauges its impact on the crucial real estate sector since its enactment 5 years ago.

The report has found that the law has created an implicit trust in homebuyers because of two factors:  marketing by developers - primarily due to the usage of ‘RERA registration’ of properties as a marketing tool, and financial transparency – because developers must keep consumer payments made towards each project in a separate escrow account. However, the survey has also highlighted that while overall consumer awareness is high, the specific provisions of the law are still not well understood. It also shows that the implementation of the grievance redressal process still has many gaps.

Based on in-depth interactions with over 1300 customers, developers and regulatory authorities, the report highlights the impact of the legislation with each of these stakeholders. The report assesses RERA performance in 5 Indian states across key dimensions — customer awareness & education, transparency, accountability, timely grievance redressal, and overall confidence in the real estate sector. It examines whether the law has been able to address challenges of lack of transparency and efficiency at a micro (householder) and macro (real estate sector) level

According to stakeholder perspectives from Maharashtra, Uttar Pradesh, Madhya Pradesh, Orissa, and Karnataka, RERA has been effective in increasing consumer confidence and greater accountability:

●          76% of consumers who were aware of RERA only plan to buy RERA registered properties

●            5 out of 6 consumers seek redressal through RERA

●            Among developers, 64% of those surveyed were highly satisfied with the RERA authority

●          77% of all eligible projects have been registered under RERA

●            55% of developers surveyed were also able to secure loans more easily due to RERA

However, the report also pointed out that there is a lot of work to be done to streamline the understanding of the provisions of RERA, increase stakeholder confidence through even greater transparency and improve the grievance redressal process:

●            30% of consumers surveyed were still unaware of RERA’s role as a regulator

●            1 in 2 (50%) consumers reported being aware of just two benefits of the Act -the mandatory registration of the relevant projects and RERA as a grievance redressal forum  

●            Only 14% of all potential homebuyers have visited their relevant RERA site, and 24% of these consumers said that they were satisfied with the online experience

●            Meanwhile, 45% of all developers surveyed reported dissatisfaction with the RERA website

●            Only 22% of the consumers involved in a grievance redressal process were satisfied due to the uncertain timelines involved

With RERA now having been implemented in 26 states and UTs, this data also urges state RERAs and other policy stakeholders to build on consumer education and awareness, streamline processes and drive adherence across states; evaluate and steer policy-level shifts and thereby, facilitate growth and promotion of the sector.

Here is the Executive Summary of the report for reference.

The report was released by Shri Surendra Bagde, Additional Secretary (Housing), MoHUA, Government of India, Shilpa Kumar, Partner, Omidyar Network India and Neetu Vasanta, Managing Director and Partner, Boston Consulting Group and will be distributed to the Prime Minister’s Office, Niti Aayog, Chief Ministers, State ministries, RERA authorities and Secretaries amongst other dignitaries in the public and private sector.

Commenting on the launch of the report, Shilpa Kumar, Partner, Omidyar Network India said, “An average Indian household maintains 75% of all its assets in real estate. Combine this with the fact that 66% of civil cases in India are on land & property disputes, and it is obvious that RERA has a critical role to play. Our report shows that in the last 5 years, RERA has begun moving in the right direction, increasing consumer confidence in the real estate sector. However, the report also points to need for more focus on greater consumer awareness, better RERA websites & focussed grievance redressal to further improve consumer confidence in the sector.  This can drive better household balance sheets as well as India’s growth trajectory. Further, the report shows the direct impact good legislation can have on its constituents.”

“It is great to see the boost in consumer confidence that has been created by RERA over the last 5 years in the Real Estate Sector. However, there is still headroom to improve customer experience and unlock efficiencies in the sector by bringing in increased transparency and systemic accountability. A well-executed RERA can further improve private investments by 5-7% and potentially create 4-6 million additional jobs in the sector and related industries.”, Neetu Vasanta, Managing Director and Partner, Boston Consulting Group.

Speaking at the report launch event, Shri Surendra Bagde, Additional Secretary (Housing) MoHUA, Government of India, said “The real estate sector’s contribution the country’s GDP is significant and our vision is to grant further impetus to the industry and make it a 1 Trillion USD sector by 2030. The real-estate industry shows immense potential to grow once regulated by norms that instill confidence in homebuyers and developers alike. We appreciate the effort undertaken by Omidyar Network India and Boston Consulting Group to present a detailed picture of the on-ground reality and highlight the sector’s unrealized prospects. We believe that the report’s holistic analysis of the RERA ACT, its impact, shortcomings and pragmatic recommendations will resonate with all the relevant stakeholder and thereby propel transformation that will boost the development of the sector.”


Viewpoints of 1300+ stakeholders were included through Primary Research Sources:

1.            RERA consumer research (N=1100+ real estate buyers/intenders) across 5 states: Maharashtra, Uttar Pradesh, Madhya Pradesh, Orissa, and Karnataka

2.            RERA developer research (N=150+ real estate developers) across 5 states: Maharashtra, Uttar Pradesh, Madhya Pradesh, Orissa, and Karnataka

3.            In-depth 1:1 interviews with state-RERA officials

Furthermore, to supplement the findings from the primary research, global and state-level benchmarking was conducted.

About BCG

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation — inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact. To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures — and business purposes. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

About Omidyar Network India

Omidyar Network India invests in bold entrepreneurs who help create a meaningful life for every Indian, especially the hundreds of millions of Indians in low-income and lower-middle-income populations, ranging from the poorest among us to the existing middle class. To drive empowerment and social impact at scale, we work with entrepreneurs in the private, nonprofit and public sectors, who are tackling India’s hardest and most chronic problems. We make equity investments in early-stage enterprises and provide grants to nonprofits in the areas of Digital Society, Education, Emerging Tech, Financial Inclusion, Governance & Citizen Engagement, and Property Rights. Omidyar Network India is part of The Omidyar Group, a diverse collection of companies, organizations and initiatives, supported by philanthropists Pam and Pierre Omidyar, founder of eBay.

Dell Tops India’s Most Desired Brands List, Beats Four-Time Leader Samsung Mobiles: TRA Research

* Top 50 brand include 18 Indian, 9 US, 8 Korean and 7 Chinese brands

Austin-based Dell became India’s Most Desired Brand (MDB) in TRA’s 7th edition of the 2021 report, up five ranks from previous year’s sixth position beating four-time leader Samsung Mobile Phones. Mi from Xiaomi became the second Most Desired Brand in India gaining ten ranks from the 2020 report. Home-bound consumers showed a high preference for Televisions and ranked LG Televisions third 9% MDI (Most Desired Index) behind the previous ranked with a climb of twelve ranks over the previous year, closely followed by Samsung Televisions at fourth rank. Apple iPhone fell three positions to be ranked as the fifth Most Desired Brand in India in TRA’s Most Desired Brands 2021 report. The annual report is the seventh in the series and lists India top 1000 desired brands of India arrived through a research conducted among 2000 consumer-influencers from 16 Indian cities. The consumer insights and brand analytics company also publishes TRA’s Brand Trust Report, the 11th edition of which was published recently in December 2020. 

N. Chandramouli, CEO, TRA Research, launched the report and said, “Dell in the Laptop Category has made significant strides in gaining pole position as India’s Most Desired Brand. Of the 1000 brands listed in the report, the top 50 lists 18 Indian brands, 9 US brands, 8 South Korean brands and 7 Chinese brands. There are 29 Categories among the top 50 showing a diverse consumer choice, however, Mobile Phones are the most Desired Category with 9 entrants, followed by Laptops and Televisions, with 4 brands each.”

Oppo made an impressive gain of 27 ranks over the previous year to occupy sixth position, followed by LG Refrigerators at seventh with a gain of 22 ranks over the 2020 report. Samsung Mobile phones fell by 7 ranks over MDB 2020 to take eighth rank in the current report. Sony Entertainment Television, the Hindi GEC, fell by 5 ranks to nineth this year despite a growing consumption of TV content and Vivo gained 13 ranks taking tenth place in the current report. 

“The seventh edition of TRA’s Most Desired Brands will be remembered as tumultuous at the least. Among the top 1000, the Super-Categories which added a significant brand count are, Stationery up by 83%, Healthcare up by 42%, Manufacturing up by 40%, and Gadgetry up 21%. Super-Categories which have reduced in brand count are Apparels down by 38%, Retail down 33% and BFSI down 21%. It’s not difficult to guess why pens and pencils have become more desirable than banks during the pandemic”, Chandramouli added. TRA’s Most Desired Brands 2021 is conducted based on TRA’s proprietary Brand Desire Matrix which measures consumers’ expressions of desire on 12 Brand Behaviours of a brand. Covid-related brands feature in the Most Desired list with six Covid vaccines listed and Covaxin leading this group, and four brands in Ayurvedic Immunity Supplements with Patanjali’s Immunocharge leading the list. 

Other significant Category leaders in this TRA’s Most Desired Brands report include ICICI Bank routing eight other brands to lead Private Banks, LG leading two more categories of Washing Machines and Refrigerators, BMW beating its two German rivals to lead Four-Wheeler (Luxury), IPL team CSK beats MI as the Most Desired, Godrej Interio making an impressive climb of 148 ranks to lead Furniture Retail, Livpure galloping 432 ranks to take top position among Water Purifiers, CEAT upping it by 142 ranks to lead Tyres, AMD leading in Semiconductors in its’ debut year, SBI Mutual Fund climbing by 392 ranks to lead the Category, Astral taking a major jump of 649 ranks to lead Pipes Category, Aachi topping the Spices list, Okaya besting the Inverter Batteries segment, Somany ranking first in Ceramics, and Himalaya Opticals leading in Eyecare Retail. 

Annexure: India’s Top 50 Most Desired Brands list. For full list, visit 

About TRA’s Most Desired Brands 2021

TRA’s Most Desired Brands 2021, the seventh in the Report series, is the result of primary research based on the proprietary 12 Brand Behaviours of Desired that have been studied and identified by TRA Research. This year’s research was conducted among 2000 consumer-influencers across 16 cities and generated nearly 2.5 million data points and 3,000 unique brand mentions, out of which the top 1000 brands have been listed in this year’s Report. 

About TRA Research           

TRA Research, a Comniscient Group company, is a brand strategy and actionable brand insights company, dedicated to understanding and analyzing Consumer Buying Propensity. Buying Propensity is made up of Brand Trust and Brand Desire, which are proprietary Brand Matrices of TRA. TRA continuously conducts primary syndicated research with consumers and other stakeholders to assist brands’ business decisions and give consumer insights on improving a brand’s ‘keenness-to-buy’. TRA provides Consumer Intelligence Reports mined from its 35 million data-points on brand intangibles of 10,000 brands collected over the years, and also undertakes custom-made studies for brands. TRA is the publisher of TRA’s Brand Trust Report, TRA’s Most Desired Brands and TRA’s Most Consumer-Focused Brands. 

Mitsubishi Electric India Announces Launch Of Exquisite & Energy Saving Room Air Conditioners

* With a 5-year PCB warranty and 10-year Compressor warranty under the inverter and non-inverter categories

With the tropical India summer season on the rise, Mitsubishi Electric has been consistent in understanding its customers’ Air Conditioning needs. Mitsubishi Electric is a premium brand for Air Conditioning systems for residential, commercial, and industrial use. The company aims to capture the market and provides its customers with their latest range of Air Conditioning products inverter and non-inverter categories. Its complete Room Air Conditioner (RAC) product range comes with 5-year PCB warranty and 10-year Compressor warranty.Mitsubishi Electric Air Conditioners also provides powerful and advanced multistage air filters – Plasma Quad Connect. These filters effectively prevent viruses, bacteria, Molds, allergens, dust & PM2.5 to give you clean and healthy air.It is a high-performance air Purifying device which can even be installed on existing units, contributing to a better air quality in your room.

Kirigamine Series (MSY-RJS): In 2021 Mitsubishi ElectricIndiahas expanded tsRAC product line up by launchingJapan’s most popularKirigamineSeries as 4 Star Inverter(MSY-RJS)in India. This complete range is being introduced considering the need for premium products with Designer Look to enhance overall aesthetics of your room.Kirigamine has been named after the famous summer resorts in the Suwa City of Japan. Kirigamine Highlands is an eminent &a popular spot with a splendid view of Suwa City in Nagano. With this product, the company will continue to dedicate itself to delivering refreshing comforts for all customers, enabling them to feel as they are in the appealing Kirigamine Highlands. Aesthetically advanced 4-star inverter AC MSY-RJS provides Clean Air with PM2.5 Filter, Fast Cooling, and Long Airflow for large rooms.It comes with Dual Barrier Coating that prevents dust and greasy dirt from getting into the Air Conditioner Which makes its maintenance easier,and Blue Fin for outdoor condenser, which protects the condenser against corrosion from air, water, and other corrosives. MSY-RJS will be available for purchase at selective retail & modern retail outlets across India.

MSY JS Series:MSY-JS series is a 4-star inverter AC that is strong in cooling and big on savings. With built-in features like, Fast Cooling provided just at the click of a button, Long Airflow up to 12m suitable for living rooms, PM2.5 Filter#,Auto Up Down & L-R vane providing a comfortable environment.

MS-GS Series: MS-GS Series, a non-Inverter AC, comes with advancedTropical technology in compressors which have made it possible for Air Conditioners to operate at outside air temperatures as high as 50°C. This series has been specially designed keeping in mind, homes in the tropical regions. The series also provides High CFM which helps in faster cooling, and anti-corrosion coating on AC coil bends helps in preventing leakage of refrigerant from the ACs and PM2.5 filter#that provides clean air inside the room.

MS-GS Series and MSY-JS Series will be available for purchase at exclusive showrooms-Hiroba and Cooling Planet andauthorized Channel Partners.

Addressing the launch of energy savings and fast cooling room Air Conditioners, Mr. Naohiko Hosokawa, Director & Business Unit Head-Living Environment Division, Mitsubishi Electric India Pvt. Ltd. said, “Most of the technology is indigenous to Mitsubishi Electric,and has been developed with precision and based on our vast experience across Globe. The experience is not just about the technology but also about the various seasonal changes a tropical country like India witnesses.Capitalizing on our century-old experience and expertise in understanding customer needs, we are delighted to bring our latest range of Room Air Conditioners for 2021. Our advanced inverter technologies have enabled us to achieve powerful and desired cooling comfort without compromising on energy efficiency. With the launch of Kirigamine models in India, we are here to celebrate the comfort of Kirigamine Highlands in India”.

For more information, click on the links below:;

About Mitsubishi Electric India (MEI): With 100 years of experience in providing reliable, high-quality products, Mitsubishi Electric Corporation (TOKYO: 6503) is a recognized world leader in the manufacture, marketing and sales of electrical and electronic equipment used in information processing and communications, space development and satellite communications, consumer electronics, industrial technology, energy, transportation and building equipment. Mitsubishi Electric enriches society with technology in the spirit of its “Changes for the Better.” The company recorded a revenue of 4,191.4 billion yen (U.S.$ 37.8 billion*) in the fiscal year ended March 31, 2021. For more information, please visit

Mitsubishi Electric in India has grown to become a company offering a wide range of innovative and high-quality products for the Indian market. This includes products and solutions for Air Conditioners, Automotive Equipment, Elevators & Escalators, Factory Automation and Industrial Systems, Semiconductor & Devices and Transportation Systems. For more information visit:

*U.S. dollar amounts are translated from yen at the rate of \111=U.S.$1, the approximate rate on the Tokyo Foreign Exchange Market on March 31, 2021.

Apollo Hospitals Group And Microsoft India Redefine Healthcare Process For Microsoft Teams Users

* Digital healthcare solutions integrated with Microsoft Teams to enable organizations to empower their employees in managing their health and wellness 

Apollo 24|7 – the digital Arm of the Apollo Hospitals Group and Microsoft India have joined hands to launch an Enterprise Solution that can be utilized by organizations to provide their employees access to a holistic health and wellness solution within the Microsoft Teams work suite. Prior to the launch, the Enterprise Solution – as integrated by Apollo 24|7 – was successfully tested in a pilot program for Microsoft India employees for a period of three months.  

As part of the pilot program, 5000 Microsoft employees were given access to this enterprise platform and over 50% of them chose to take virtual consultations with an Apollo doctor during the months of April–June. In addition to virtual consultations, over 2,600 medicine orders were also placed using the App, which were delivered at the doorsteps of the consumers in record time. Each of the registered Microsoft employees had access to over 7,000 doctors and specialists across the Apollo network.  

Given the current scenario and with the third wave of COVID looming, organizations have been increasingly on the lookout for digital healthcare solutions to support their employees and families. Now, with the deep integration of Apollo 24|7 with Microsoft Teams, a user has access to medical teleconsultation, vaccine booking, pharmacy, diagnostic tests, electronic health records, and wellness programs with just a click of the button.   

“Healthcare is evolving to meet the immediate and future demands during the global health crisis. With the advancements in technology, people across the globe are embracing digital healthcare solutions. Apollo 24|7 has been developed to provide access to quality care to everyone. We are excited to partner with Microsoft during this pandemic to support organizations for employee wellbeing,” said Madhu Aravind, CTO, Apollo 24|7. 

The latest digital health offering by India’s largest healthcare provider combines Apollo Group’s extensive physical network and capabilities with a comprehensive and distinctive digital ecosystem. 

Talking about the association, Microsoft’s Executive Director, Strategic Growth, Meetul Patel said, “In today’s hybrid work environment, organizations are increasingly looking to make access to wellness resources easier for their employees. Our partnership with Apollo has helped bring this access right into the flow-of -work by making resources easy to access from within Microsoft Teams which serves in so many ways as the “Office” in the emerging work environment.” 

The Enterprise Solution enables a user to consult an Apollo Doctor within 15 minutes of requesting for a consult; order medicines from the wide network of Apollo Pharmacies; and request for sample collection from home for prescribed diagnostic tests within Microsoft Teams itself. 

Apollo 24|7–Microsoft Teams integration has created a unique solution for organizational wellbeing, and can be enabled for enterprises very quickly. The solution allows organizations to provide the entire Apollo ecosystem to their respective employees thereby empowering them to manage the health and wellbeing of their loved ones.  

About Microsoft India  

Microsoft (Nasdaq “MSFT” @microsoft) enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more. Microsoft set up its India operations in 1990. Today, Microsoft entities in India have over 13,000 employees, engaged in sales and marketing, research, development and customer services and support, across 11 Indian cities – Ahmedabad, Bengaluru, Chennai, New Delhi, Gurugram, Noida, Hyderabad, Kochi, Kolkata, Mumbai, and Pune. Microsoft offers its global cloud services from local data centers to accelerate digital transformation across Indian startups, businesses, and government organization. 

About Apollo 24|7: Apollo 24|7 has been developed using the latest technology and is backed by Apollo Hospitals Group – the largest healthcare group in the country. Backed by our long-standing legacy experience, extensive research and technological prowess – Apollo 24|7 was created with the belief that expertise is for everyone – we want to equip individuals with validated data and best-in-class resources to take care of their health, well-being and safety. 

Apollo 24I7 eliminates the geographical limitations by making healthcare accessible for patients in every part of the country at the click of a button. The platform is extremely user friendly and has been designed to make it easy and convenient for patients from every demographical background. Apollo 24|7 helps you get treated from Apollo certified doctors at any time of the day, wherever you are. The mobile app has features like E-consultation, online pharmacy, home diagnostic test and digital vault where you can upload all your medical history. 

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