Friday, April 16, 2021

Shyam Steel India Embarks On A Vision To Build The Nation; Launches New TVC Campaign Starring Sonu Sood

Shyam Steel India one of leading producers and manufacturers of TMT Bars launched their new TVC campaign "Maksad Toh India Ko Banana Hai". The campaign aims to send across the brand message that steel is just an offering, but the idea is to build the nation. The TVC campaign stars Sonu Sood in the lead and has been created by Mogae Media. The campaign was launched through a virtual platform in the august presence of Mr Sonu Sood,- Brand ambassador of Shyam Steel India, Mr Lalit Beriwala, Director, Shyam Steel India, Ms Megha Beriwala, Vice President, Marketing, Shyam Steel India and Mr Harish Arora, Creative Director, Mogae Media. 

Through this TVC launch, Shyam Steel India, represents strength, flexibility, and faith of the masses with the thought process that steel is just an offering, but the ultimate idea is to build the nation. Roping in Sonu Sood, who is known for his considerate personality, enhances the brand message across the target audience. The bond Sonu Sood has created with the millions of people resonates as strong as steel, unbreakable. The TVC campaign reflects on this thought process with the ultimate aim of the brand reflecting in not just selling steel but build relations and build the nation. 

The TVC Campaign showcases Sonu Sood cherishing his relationships built with people during the lockdown tenure. All the love he received from people he helped, makes him emotional and more connected. When relationships are build with strong foundation, like steel, they sustain for a long-long time. Similarly, when houses are build with Shyam Steel flexi-strong TMT rebars, such houses are more sustainable. Through this TVC Shyam Steel India drives across the message that they just don't sell steel but assist in building the nation on a long-term basis.  

Speaking on the TVC campaign launch, Mr. Lalit Beriwala, Director, Shyam Steel India, said "We at Shyam Steel India, deal in strong and flexible TMT Rebars. But more than that we aim to build the nation by assisting people in building their dreams. This is the reason why we got associated with Mr. Sonu Sood. The TVC reflects the brand's thought in connection with Sonu's exemplary work to assist people during lockdown. Sonu was helping the same target audience, with whom we connect at the last mile. When it comes to influencing Individual House Builders, people at the bottom of pyramid, remains the key focus of communication. So, we believe in building long-term relationships, just as Sonu Sood did after helping people in its most difficult situation. 

Speaking on the ideation of the campaign Mr Harish Arora, Creative Director, Mogaé Media said, "It is all about inner strength. It is something that Shyam Steel gives to the buildings & infrastructure of New India. And that’s precisely what Sonu Sood has proved during the pandemic. Both have made the thought of India First come alive very strongly. That’s what inspired us to say – STEEL TOH SIRF EK BAHANA HAI, MAKSAD TOH INDIA KO BANANA HAI." said who ideated the campaign and executed the creatives. 

Mr Vaibhav Misra, Director of the TVC, Yellow Bettle Films, said, "The emotional core of the script written by Harish Arora appealed to me instantly and the opportunity to work with the living legend Sonu Sood was an added attraction.  Showcasing emotion along with Steel at the same time keeping Sonu’s persona humble and real was the challenge which we are happy to achieve. The film is a fabulous team effort and working with Sonu Sood and team at Shyam Steel was an enriching experience." 

Sonu Sood, has become the heartthrob and role model of the nation through his humanitarian effort to help out the people in dire straits throughout the nationwide lockdown. The association between Sonu Sood and the brand reflects upon the same core value, i.e. helping people realize their dreams and build long-term relationships.  

Link to the film: 

About Shyam Steel India: 

Shyam Steel India is one of the leading TMT Bar manufacturers in India. Guided by a philosophy to produce safe and sustainable steel, it is a pioneer in quality production of steel. Starting its operation with a small factory in Howrah, Shyam Steel has created a legacy of 60 years and has emerged as a large, growing, competitive and multi-product steel organization by delivering quality material through innovation, excellence, and dedication.  

Shyam Steel India has been associated with various government bodies such as National Highway Authority of India (NHAI), railways, military engineering services, Nuclear Power Corporation of India (NPCI) and various state governments. Shyam Steel believes that sustainable community development is essential for harmonious development of nation. They have always put forward and contributed towards various corporate social responsibilities for social development which have social, economic and environmental impacts. Their CSR are focused on education, poverty, gender equality, hunger and environment. 

SpringPeople To Upskill India’s IT Workforce Through SAP Education


With an aim to upskill the Indian IT workforce with evolving enterprise tools and technology, SpringPeople becomes an SAP Education partner to bring world-class training courses and certifications to India Inc. The focus will be on providing Indian organisation with skilled workforce through its cross-skilling and upskilling initiatives.

Enterprises will now have complete flexibility to define and drive SAP Education and certification initiatives within their organisations. SpringPeople will be bringing in a full spectrum of SAP Education offerings including:

SAP Cloud Certifications

SAP Authorized Boot Camps – for New Hires / Joinees on any technology

Exclusive Private Training Batches – for organisations looking to upskill/cross-skill their workforce with hands-on practice on live SAP Servers

Customized Training batches – SAP content and platform with hands-on practice on live SAP Servers

SAP Learning Hub subscriptions – with benefits of certification & access to live SAP Servers

Mr. Peeush Bajpai, CEO and Founder of SpringPeople said, “Businesses today need to take meaningful steps to upskill and cross-skill the current and future workforce, regardless of their size or industry. Together with SAP, SpringPeople will focus on filling the current gap in the market for flexible, enterprise focused, SAP syllabus and courses options that helps prepare future workers. This is another example where doing what’s right for learners and doing what’s right for businesses are in perfect harmony.”

Adding to that, Yugesh Jerath, Head of Partner Channel – T&E, SAP said, "SpringPeople’s quality training, delivery standards and outcome-driven approaches closely aligns with the high-standards SAP Education protocols. We are excited to onboard SpringPeople to strengthen and skill the Indian workforce through SAP tools & technologies."

In line with their tailored requirements, organizations can easily create exclusive private SAP training classes for their workforce. They will have the ability to manage the course curriculum, engage best instructors/SAP expert for training delivery, and have full control over training dates and batch size.

Raymond Launches A Refreshing New Campaign To Ring In The Wedding Season


·         The latest campaign, titled ‘Weddings by Raymond’, reflects the modern interpretation of weddings.

·         Is the true reflection of the soul of a wedding that transcends geographical, cultural, linguistic and other stereotypes

Welcoming the season of weddings, Raymond Ltd., India’s largest textile player, launched their latest campaign titled ‘Weddings by Raymond’. The 360 degree marketing campaign spells for its viewers the modern way of weddings. With its thought-evoking storyline, the campaign showcases couples and their families starting a new journey by embracing something new, be it a new definition of equality, a new culture, a new bond, and a beautiful new dream.

In India, weddings don't just unite two souls, they unite families as well. And when you are a nation that’s a melting pot of 1.3 billion individuals, weddings have the power to unite cultures and beliefs too. The campaign is conceptualised on this insight and emotion and takes on a unique approach by narrating the experiences and cultures that has cemented many notions of weddings in India calling it stereotypical - like Punjabi wedding rituals that go on for 3 days, while a Malayali wedding is relatively short & sweet. The ad depicts the mélange of both cultures showcasing the purity in traditional rituals during the main ceremony.

The new communication has multiple facets, including a digital film that was unveiled and went live during the IPL and a film in multiple languages on television and OTT platforms across multiple genres, targeting the eligible grooms and family members.

Speaking about the campaign, Madhu S Dutta, Head Marketing Raymond Ltd said, “Weddings are undoubtedly the most memorable part of our lives. Every couple looks forward to this special moment and desires to look their best, whether the occasion transcends across 3 elaborate days of celebrations or a shorter version. We at Raymond have always redefined conventional outlooks through fresh narratives and iconic campaigns. Weddings by Raymond is another such campaign that reiterates our modern take on existing perspectives depicting a beautiful and soulful narrative through the lens of a cross-cultural wedding ceremony. And showcases the best-in-class wedding fabric offerings translating in varied silhouettes that aptly compliments the occasion, cultural nuance and regional flavours of the weddings in India”

Ketan Desai COO Grey India said, “Weddings don't just unite two souls, they unite families as well. In India, weddings have the power to unite cultures and beliefs too. Our experiences and popular culture have cemented many notions of weddings in India that have become stereotypical - This wedding season, we wanted to reinterpret wedding ceremonies in a new modern avatar, making this uniquely Raymond.”

Weddings by Raymond is not only for the groom but for all the men in the family who want to nail an immaculate look with the most elegant, understated yet uniquely crafted and differentiated fabric offerings.

The unconventional colour palette, pastel hues combined with intricate embroidery and craftsmanship and offbeat patterns by Raymond Design Studio will make you look your best amidst a crowd for all wedding celebrations.

Link to the campaign:

Campaign credits: Client

Raymond Limited


GREY India

Chief Creative Officer

Sandipan Bhattacharya

Chief Operating Officer

Ketan Desai

Executive Creative Director

Vivek Bhambhani

Creative Team

Mangesh Kavale, Mehul Prajapati


Anand Ashar, Yash Jain

Production House


About Raymond

Raymond is India’s largest integrated worsted suiting manufacturer that offers end-to-end solutions for fabrics and garmenting. Over the years, Raymond has been synonymous with quality, innovation and market leadership. It has some of the leading brands within its portfolio – ‘Raymond Ready to Wear’, ‘Park Avenue’, ‘ColorPlus’, ‘Parx’, ‘Raymond Made to Measure’ amongst others. Raymond has one of the largest exclusive retail networks in the country with over 1,500 stores in more than 600 towns.

Raymond also has presence in FMCG sector through Raymond Consumer care that offers wide range of products in men’s personal grooming category and personal hygiene. The group also has presence in engineering and auto components across national and international markets. In 2019, Raymond has also forayed into the realty sector through the launch of its maiden project ‘aspirational district’ spread across 14 acres housing ~3,000 residential units.

Having enjoyed the patronage of over a billion consumers, Raymond as a brand has been consistently delivering world class quality products to its consumers over the past nine decades.

Delhi And Hyderabad Lead The Demand For Home Improvement Services

 * With the start of summer, the demand for AC related services has increased sharply

A study undertaken by Sulekha, India’s leading tech-AI platform for expert services has unveiled interesting insights about demand for home improvement services in Indian cities, especially for home cooling related repairs and services.

This study is based on visits and searches by nearly 90,000+ consumers across top 8 Indian cities that landed on Sulekha in March 2021.

Key findings of the study:

·         The Top 5 home improvement service categories that have seen a spike in online searches include Home Appliance Repair & Services, AC Rentals, Home Electronics & Appliances Dealers, AC Services and AC dealers. These services grew by 141%.

·         The top 5 cities that are leading in online searches across home interior services include: Delhi, Hyderabad and Chennai followed by Bangalore and Mumbai.

·         In Delhi, the top 3 home improvement services that are leading include AC Rentals, Home Appliances Repair & Services and Home Appliance Rentals. These services have grown by 121%.

·         In Hyderabad, the top 3 home improvement services that are leading include AC Rentals, Home Appliances Repair & Services and Home Appliance Rentals. These services have grown by 200%.

·         In Chennai, the top 3 home improvement services that are leading include AC Services, Home Appliances Repair & Services and Furniture Rentals. These services have grown by 205%.

·         In Bangalore, the top 3 home improvement services that are leading include Home Appliances Repair & Services, Furniture Rentals and Home Electronics & Appliances Dealers. These services have grown by 50%.

·         In Mumbai, the top 3 home improvement services that are leading include AC Rentals, Home Appliance Rentals and AC dealers. These services have grown by 200%.

·         In Kolkata, the top 3 home improvement services that are leading include AC Rentals, Home Appliances Repair & Services and Home Appliance Rentals. These services have grown by 157%.

·         In Pune, the top 3 home improvement services that are leading include Home Appliance Rentals, Home Electronics & Appliances Dealers and AC Services. These services have grown by 120%.

·         In Ahmedabad, the top 3 home improvement services that are leading include AC Rentals, Home Appliance Rentals and AC Dealers. These services have grown by 154%.

Satya Prabhakar, Founder & CEO, Sulekha, said, “With the temperatures rising steadily, people are increasingly searching for home improvement services such as AC rentals, Home appliance rentals and the online searches for these services have grown significantly. As people are spending most of their time at home, the demand for home cooling related services seem to be soaring.”

Sulekha will share interesting insights on multiple Home, Office and Education related services as a part of a regular Trend Tracker.

OPPO To Introduce A74 5G, Its First Phone Under INR 20,000 With 5G Accessibility

The new phone is a perfect blend of superlative technology, unmatched performance, and trendy design aesthetics

5G Poster - TwitterNew Delhi, 16th April, 2021: In line with the distinguished OPPO A series legacy of offering all superior features at a competitive price point, OPPO, the leading global smart device brand, is all set to introduce the all new OPPO A74 5G, its first 5G ready phone under INR 20,000.

The brand has been consistently working to bring in customer-centric meaningful innovations and advanced technologies across its portfolio and this new A series smartphone bears testimony towards OPPO’s continuous endeavour in democratising cutting-edge technology for one and all. This is OPPO’s first phone with 5G compatibility in the pocket friendly segment.

With 5G and other emerging technologies making their presence felt across the globe, OPPO has been bringing in several 5G ready phones over the years, armed with superior speed, connectivity and low latency, starting with OPPO Reno 5 Pro 5G and more recently with the F series – OPPO F19 Pro+ 5G. This time, OPPO is introducing its first A series phone with 5G capabilities.

Furthermore, apart from being 5G ready, the OPPO A74 5G is poised to ensure an immersive and interactive experience for everyone.  The new phone is built to accent your lifestyle by featuring a 90Hz Hyper-color Screen. With this, you can view vibrant and clear photos and videos, whether of portraits, landscapes, food or even night shots with a higher color saturation and accuracy than the previous generation of A Series. The Hyper-color will enable you to perceive a wider spectrum of colors which are more realistic and accurate.

OPPO Mobiles:

OPPO’s A Series smartphones, had been delighting customers since long by providing them with devices that only displays technological supremacy but also act as an extension of their attitude and personality – making technology more fun. In fact this is one of the many reasons why OPPO’s A Series smartphones have been extremely popular among users. OPPO A series phones have time and again proved expertise in delivering futuristic state-of-the art technology innovations, user-friendly design aesthetics, trendy and fashionable form factor and all this at a competitive price point. The new OPPO A74 5G promises all that and much more and is priced under INR 20,000.

Pricing and complete specification of the new A Series will be revealed on April 20th, 2021.

Bisleri Reinforces Its Communication Of Safe And Hygienic Mineral Water With All New Campaign

* Conceptualized by 82.5 communications, the new Bisleri campaign aims at educating the consumer to select only quality driven and hygienically manufactured safe mineral water

Bisleri, industry leader and India's most trusted brand of mineral water, has launched a new 360-degree integrated campaign, ‘Samajhdaar Bisleri Peete Hai’, to reinforce consumers’ trust and raise awareness on the difference between the original Bisleri and counterfeit alternatives in the market.

Today’s consumer is aware, educated and is diligent while selecting products, however the same discipline is ignored when it comes to water as they are alright to compromise and settle for unknown, unprocessed variants of mineral water. The campaign is an effort to initiate and provoke the consumer to be vigilant and choose a trusted mineral water brand like Bisleri, and not just settle for any other variant who may not follow the same quality of stringent hygiene protocols.

The TVC features Bisleri’s Baadal and his thirsty rider. At a shop, the shopkeeper hands him a local brand of bottled water despite him asking for Bisleri. As the rider is about to drink the water, Baadal quickly intervenes and points out that what he is consuming may not be safe and directs him to a shop which sells the original Bisleri. The camel then declares, ‘Samajhdaar Bisleri Peete Hai’, embarrassing his rider.

In another TVC which will go live next week, a classroom full of camels are shown mocking the teacher as he punishes a camel for misbehaving. As he leans forward to drink a glass of water from a pot, the class breaks into peals of laughter as they observe their teacher opting for an unhygienic way of drinking water. The camel, who was earlier reprimanded, then teases the professor for being unaware about Bisleri’s contactless mineral water, which is bottled in hygienic conditions.

Speaking about the new campaign, Anjana Ghosh, Director – Marketing, Bisleri International Private Limited, said, “We are extremely excited to bring back our endearing Brand Ambassadors with a new story to tell on screen. Bisleri has always centered its focus on the consumers and created various brand milestones addressing critical needs, building knowledge and ensuring safety. In the mineral water segment, all bottles seem equivalent but there is a stark difference in the production process and this is what we need to educate and trigger consumers to make the right choice. Being consumer friendly we have already introduced Bisleri@Doorstep service which will not only offer convenience to the consumers but also a reason for preference for the right choice – Bisleri Mineral Water and the campaign reiterates the same with the new theme - Samajhhdaar Bisleri Peete Hai”.

Conceptualised by 82.5 Communications, Anuraag Khandelwal, ECD and Creative Head (Mumbai), said, "While in the last campaign our samajhdaar camels knew that not every bottle of water is Bisleri, this time around the camels are set to underline that humans can sometimes be careless in choosing the correct bottled water. Besides taking good-humoured digs at humans, our camels also emphasise on the facts that make Bisleri a far superior choice." 

Each drop of Bisleri mineral water goes through a scientifically advanced, rigorous 10-step quality process at a production facility that is highly state-of-the-art. Moreover, the water goes through 114 quality tests at various stages of its production and at this stage mineral that have health benefits are been added. Bisleri mineral water goes through a thorough process of mineralisation where essential minerals like potassium and magnesium are added in the water which helps to gain health benefits. Also, it ensures that the production and packaging is completely contactless which meets the highest standard of safety and purity.

Hyundai Motor India Continues Its Leadership In Exports For 2020

* HMIL achieves fastest ‘Made-in-India’ – 3 Millionth Export Roll Out in FY 2020 

* Made in India cars exported from Chennai Plant to 88 countries across 4 continents 

* Received 7 EEPC National and 5 South Region Awards as Top Exporter of Year in Large Enterprise category

Hyundai Motor India Ltd. (HMIL), country’s First Smart Mobility Solutions provider and largest exporter since inception, bolstered its commitment of Make in India for the World by once again leading the passenger vehicle exports from India. Hyundai exported 1 04 342 units between Apr’20 to Mar’21, continuing its journey as the No.1 Automobile Brand to export from India. 

Additionally, Hyundai became the leading exporter of SUVs with over 2 Lakh units of CRETA and VENUE exported to overseas markets including Mexico, Saudi Arabia, South Africa, Nepal and Chile. Further, the all-new i20 that has been well accepted in India and in global markets, is being exported to all key markets across Africa and Latin America region. 

Commenting on the remarkable achievement, Mr. S S Kim, MD & CEO, Hyundai Motor India Ltd. said, “Despite numerous challenges emerging out of the global pandemic, uncertainty in various markets, restriction on imports and disruption in supply-chain, HMIL has continued to drive operational excellence to ensure customer satisfaction. An export of 1 04 342 units in FY 20-21 stands testament to our indomitable spirit. It is a moment of great pride for Hyundai as we step forward in the journey of making world class quality cars from India. Our Smart Manufacturing Processes have led us to maintain our leadership position in passenger vehicle exports and strengthened our commitment to Make in India for the World.”  

HMI also commenced cars exports to Nepal through Railways from Walajabad Railway Hub near Irungattukkottai, Chennai. 

As country’s largest exporter of automobiles, Hyundai also surpassed the 3 Million vehicle export milestone earlier in 2020, exporting to 88 countries. Hyundai Motor India has recorded multiple export milestones over the years. 

5 00 000 in March 2008

10 00 000 in Feb 2010

20 00 000 in March 2014

30 00 000 in Jan 2020

During the successful export journey, Hyundai Motor India has won prestigious awards including - 7 EEPC National and 5 South Region Awards as Top Exporter of Year for Large Enterprise category.

Hyundai Motor India is presently exporting 10 models namely – ATOS (SANTRO), GRAND i10, XCENT, GRAND i10 (NIOS) & GRAND i10 (AURA), i20, ACCENT (VERNA), VENUE and All New CRETA. Globally, Hyundai Exports ‘Made-In-India’ cars to 88 Countries across 5 Continents:

South America (32 Countries)

North America (Mexico)

Africa (28 Countries)

Asia Pacific (26 Countries)

Europe (1 Country).

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