Amazon Air Expands To Northeast India, Delivery Speeds To Become 5X Faster

Shri Ram Mohan Naidu Kinjarapu, Hon’ble Minister of Civil Aviation, flags off inaugural Amazon Air flight to Guwahati

Amazon is the only e-commerce company in India operating a dedicated air cargo network

Expansion will also enable small businesses and entrepreneurs from the region to better serve customers across India

Amazon today announced the expansion of Amazon Air to Northeast India with new air cargo routes connecting Kolkata and Guwahati, further strengthening its logistics infrastructure and connectivity across the region. The addition of dedicated air capacity will significantly improve delivery speed and reliability, enabling customers across the Northeast to access Amazon’s vast selection of products with faster and more consistent delivery.

The service will support deliveries across all seven sister states —Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland and Tripura — through Amazon’s integrated air and surface transportation network. By combining dedicated air capacity with its multimodal logistics infrastructure, Amazon expects to reduce transit times and increase delivery speeds by up to five times, bringing customers across the region faster access to a wide selection of products — from everyday essentials to smartphones, consumer electronics, fashion & beauty and more.

The inaugural Amazon Air flight to Guwahati was flagged off from the Indira Gandhi International Airport, New Delhi, by Shri Ram Mohan Naidu Kinjarapu, Hon’ble Minister of Civil Aviation, Government of India, alongside Abhinav Singh, Vice President – Operations, India and Australia, Amazon and Chetan Krishnaswamy, VP Public Policy, Amazon India.

“With Hon’ble Prime Minister Sh. Narendra Modi Ji’s priority focus on the North-East through the vision of ‘Act East, Act Fast, Act First’, infrastructure and connectivity in the North-Eastern region have grown multifold. Today, every state in the North-East has an airport and the number of operational airports has increased from 9 in 2014 to 16 today. Given the North East’s immense potential in horticulture and cargo exports, today’s launch of Amazon Air’s cargo route from Delhi to Guwahati will further support the farmers, artisans and entrepreneurs of the North-East. The Government has also taken several significant interventions to encourage air cargo growth in the country. In Budget 2026, special emphasis has been placed on building air cargo infrastructure and warehousing capacity to strengthen logistics for perishable and high-value products. Additionally, the value cap on courier exports has been removed which will help boost cross-border e-commerce. And I congratulate Amazon for adding to air freight network of the country with today’s milestone launch,” said Shri Ram Mohan Naidu Kinjarapu, Hon’ble Minister of Civil Aviation.

“Enhanced logistics connectivity plays a crucial role in empowering local entrepreneurs and expanding market access for businesses, and employment across the Northeast. For sellers in the region, the introduction of Amazon Air services to Guwahati will enable enterprises to connect with customers nationwide. Improved fulfillment speeds will allow businesses to reach a wider customer base and participate more meaningfully in India’s rapidly growing digital economy, while also bringing the benefits of faster and more reliable deliveries to customers and communities across Assam and the wider Northeast region. Such advancements in logistics infrastructure are also expected to generate substantial employment opportunities for local youth. It is hoped that the operationalization of Amazon Air services will further contribute to job creation and support the overall economic growth of the region," said Dr. Ravi Kota, IAS, Chief Secretary, Assam.

“Since launching Amazon.in in 2013, we have consistently invested in building one of India’s largest logistics networks to serve customers wherever they live. The expansion of Amazon Air to the Northeast is a natural progression of those investments and reflects our long-term commitment to strengthening connectivity across the country. It also aligns with the Government’s focus on improving logistics infrastructure and unlocking economic opportunity in the region. For customers, this means access to Amazon’s vast selection at 5x better speeds than before, while sellers and entrepreneurs in the Northeast can now reach customers across India faster and more reliably,” said Abhinav Singh, VP – Operations, India and Australia, Amazon.

More About Amazon Air

Amazon Air launched in India in 2023 and has since strengthened the country’s e-commerce logistics network. Amazon is the only e-commerce company in India operating a dedicated air cargo fleet. With two narrow-body freighters, Amazon Air moves tens of thousands of packages daily, enabling safer, faster and more reliable deliveries. Its overnight routes connect major metros including Delhi, Mumbai, Bengaluru, Guwahati and Pune. Amazon also operates air-rail multimodal connections, with onward reach to cities such as Delhi, Guwahati and other parts of the country. Including belly cargo partnerships, Amazon’s air network now serves over 100 origin-destination pairs across India.

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth's most customer-centric company, Earth's best employer, and Earth's safest place to work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.

Helios Luxe brings German watchmaker Alexander Shorokhoff In Exclusive Strategic Partnership

* Taps 46% Surge In Accessible Luxury

* Explore the handcrafted creations that bring the philosophy of “Art on the Wrist” to Indian collectors

Helios Luxe by Titan Company Ltd. continues to consolidate its leadership in India’s accessible luxury watch segment, riding on the wave of a 46% growth in the category. Strengthening its strategic focus on curated global partnerships, Helios Luxe has announced its exclusive association with Alexander Shorokhoff, the German independent watchmaker celebrated for its limited-edition timepieces that place avante garde art at the heart of fine mechanical craftsmanship. This launch reinforces Helios Luxe’s commitment to expanding its accessible luxury portfolio with distinctive international maisons that cater to India’s increasingly discerning and culturally attuned luxury consumer. With this addition, the brand anticipates sustained momentum in the accessible luxury segment in the upcoming fiscal year.

With 5 exclusive and 7 other international brands introduced to India over the past 18 months, Helios Luxe has emerged as a strategic gateway for global watchmakers seeking a meaningful entry into the country. By offering a platform that allows each maison to present its identity with authenticity, Helios Luxe continues to drive higher-value retail, deepen collector engagement and expand access to differentiated mechanical watchmaking.

In this context, the arrival of Alexander Shorokhoff aligns seamlessly with this vision, as the brand, guided by Alexander Shorokhov’s philosophy of “Art on the Wrist”, approaches watchmaking as a form of cultural expression, blending German engineering precision with bold artistic interpretation. Among the highlights of the collection is the Kandy Avantgarde 2, inspired by the abstract works of Wassily Kandinsky and limited to 100 pieces worldwide, featuring a bold geometric dial and vivid colour palette that reflect the maison’s artistic identity. This forms a part of Helios Luxe’s curated offering of rare, individually numbered mechanical timepieces for discerning collectors.

Speaking on the launch, Mr. Rahul Shukla, VP & CSMO, Watches Division, Titan Company Limited, said, “The Indian luxury consumer today is increasingly drawn to brands with a strong narrative and clear creative identity. We are responding to this shift by deepening our portfolio of independent watchmakers while enhancing our after sales service standards. Alexander Shorokhoff embodies a story-led approach to fine watchmaking, and its entry into India reflects our commitment to curating culturally rooted, thoughtfully crafted, global maisons through Helios Luxe. Encouraged by the increasing traction for independent brands, we intend to deepen market reach by establishing 45 Helios Luxe boutiques across metros and select Tier 1 cities in the coming fiscal.”

Mr. Alexander Shorokhov, CEO of Alexander Shorokhoff Uhrenmanufaktur GmbH said, “India represents an exciting new chapter for us. We produce in very limited, numbered editions, and presenting these rare pieces to a vast and evolving luxury market like India is both exciting and meaningful. With Helios Luxe, we are introducing our manufactory to a country that deeply values culture, individuality and mechanical depth. We look forward to engaging with Indian collectors who appreciate rarity, strong narratives and a distinctive design language in the timepieces they choose to own.”

The India launch of Alexander Shorokhoff introduces a curated portfolio of 16 limited-edition timepieces spanning avant-garde, vintage-inspired and complication-led creations, including the Kandy Avantgarde 2, Winter, Sixtythree, Neva Brown, Neva Chrono, Full Calendar Cadamomo, Shar, Swan Lake Alarm, Lucky 8, Crazy Eyes Chrono, Flensi, Happy Second and Emotion Due. The collection features automatic, hand-wound and chronograph movements with in-house hand engraving and refined finishing, with most references limited to between 30 and 100 pieces worldwide. Each watch is handcrafted, assembled under the brand’s “one man, one watch” philosophy, individually numbered and available exclusively in India through 6 Helios Luxe boutiques.

Tata Motors To Power India’s Next Era Of Mass Mobility In India

* Wins Pan‑India Orders Of Over 5,000 Buses From Multiple State Transport Undertakings

Tata Motors, India’s largest commercial vehicle manufacturer, has been entrusted with cumulative orders of more than 5,000 buses and bus chassis from multiple State Transport Undertakings (STUs) across the country. The company has secured a significant share of these nationwide orders, reaffirming its position as India’s most preferred partner in mass‑mobility solutions. Each tender was awarded through a competitive e‑bidding process under the Government’s procurement system, with deployments scheduled in phases, as agreed with the respective STUs.

For decades, Tata Motors has been at the heart of India’s public transport journey—connecting people, enabling livelihoods and strengthening regional mobility. These new orders, secured from MSRTC (Maharashtra State Road Transport Corporation), GSRTC (Gujarat State Road Transport Corporation), NWKRTC (North Western Karnataka Road Transport Corporation), TGSRTC (Telangana State Road Transport Corporation), BSRTC (Bihar State Road Transport Corporation), RSRTC (Rajasthan State Road Transport Corporation), KSRTC (Kerala State Road Transport Corporation), Department of Road Transport (Haryana Roadways) and CTU (Chandigarh Transport Undertaking), highlight the company’s pivotal role in powering the next chapter of India’s mass mobility transformation.

Speaking on the collective order win, Mr. Anand S, Vice President and Head, Commercial Passenger Vehicle Business, Tata Motors Ltd., said, “This recognition by multiple State Transport Undertakings reflects the deep trust placed in Tata Motors’ mobility solutions. Our buses are designed to deliver comfort, safety and long‑term reliability across varied terrains and duty cycles. With strong product engineering and a lifecycle support ecosystem built around customer uptime, we continue to enable STUs to serve millions of passengers every day. These cumulative orders strengthen our position as the country’s preferred mobility partner and reinforce our commitment to shaping India’s public transport of tomorrow.”

The cumulative orders spans a wide range of Tata Motors’ passenger mobility solutions including Tata Magna, Tata Cityride, Tata Starbus, Tata Starbus Prime, Tata LPO 1618, LPO 1622 and LPO 1822 variants. These buses and bus chassis are configured for intercity, long-haul and intracity operations. They are designed to deliver reliable performance, passenger comfort and efficient operating economics across varied duty cycles.

Tata Motors has been a long-standing mobility solutions provider to State Transport Undertakings, private fleet operators and institutional customers across India. Its commercial passenger vehicle portfolio, ranging from 9-seaters to 55-seaters across multiple powertrains, supports mass mobility requirements nationwide. This is complemented by Sampoorna Seva 2.0, a comprehensive vehicle lifecycle management program covering maintenance support, assured turnaround times, genuine spare parts availability and breakdown assistance. Backed by a network of over 4,500 sales and service touchpoints, Tata Motors continues to enable safe, efficient and reliable public transportation across urban and rural India.

About Tata Motors Ltd (Formerly TML Commercial Vehicles Ltd):
Part of the USD 180 billion Tata Group, Tata Motors Ltd., (BSE: Scrip code 544569; NSE: Scrip code TMCV) is India’s largest and a globally renowned manufacturer of utility vehicles, pick-ups, trucks, and buses. With over eight decades of leadership in commercial mobility, the company is known for its innovation, reliability, and performance. Its advanced powertrains, connected technologies, and intelligent fleet solutions support a wide range of applications—from last-mile delivery to public transport while seamlessly driving the wheels of the nation’s economy. Guided by its brand promise Better Always, Tata Motors delivers future-ready solutions that enhance customer experience and drive sustainable growth. The company operates in India and South Korea, with a global presence across Africa, the Middle East, Latin America, Southeast Asia, and SAARC countries.

As per the Composite Scheme of Arrangement sanctioned by the Hon’ble National Company Law Tribunal, Mumbai Bench—amongst Tata Motors Limited, TML Commercial Vehicles Limited (the Company) and Tata Motors Passenger Vehicles Limited—the Company’s name was changed to Tata Motors Limited from TML Commercial Vehicles Limited (effective 29 October 2025), and its equity shares are listed on the BSE Ltd and the National Stock Exchange of India Limited.

WforWoman Makes History, Becomes First Indian Wear Retail Brand To Debut At Paris Fashion Week

After a landmark debut in New York last year, W’s Paris showcase signals the rise of contemporary Indian wear on the world’s most prestigious runway.

In a milestone moment for Indian fashion, WforWoman, from the house of Aditya Birla Fashion and Retail Ltd., has become the first Indian wear brand to present its Spring-Summer’26 collection at Paris Fashion Week, taking contemporary Indian fashion to one of the most influential platforms in the world.

W’s Paris showcase marks the next step in an ambitious global ascent. From New York to Paris, the brand’s runway presence signals a long-term global play for Indian fashion, placing the unique fashion sensibility of the modern Indian woman firmly within the international style conversation.

Speaking on this historic moment, Anant Daga, Chief Executive Officer – TCNS Division, Aditya Birla Fashion and Retail Ltd. said, “This runway showcase marks a significant milestone not only for our brand but for Indian fashion. For years, we have been redefining how the world perceives Indian ethnic wear, blending tradition with modernity to create fashion that resonates with the modern Indian woman. Seeing our silhouettes presented on the runway in Paris is both powerful and deeply meaningful. After stepping onto the international stage in New York last year, bringing our collections to Paris represents a natural progression and reinforces our belief that Indian design, storytelling, and style have a rightful place in the global fashion conversation. And we are only getting started.”

At Paris Fashion Week, W unveiled a carefully curated runway showcase spanning festive, occasion, and contemporary silhouettes. Each look captured the way Indian women celebrate today—balancing statement elegance with effortless wearability, thoughtfully reimagined for a global audience. The showcase moved beyond costume or couture, with high-street Indian ethnic wear stepping confidently onto one of the most influential platforms in global fashion and asserting its place within the highest echelons of international design.

With its seamless blend of heritage craftsmanship and contemporary design, WforWoman continues to push creative boundaries, setting new benchmarks in modern ethnic fashion. Building on its global debut at Paris Fashion Week, each capsule tells a summer story where tradition meets sunlit modernity. Designed for celebrations, getaways, and golden-hour moments, the pieces flow effortlessly from seaside escapes to city strolls, capturing the warmth, ease, and carefree elegance of modern Indian style.

Poetic Reverie: Summer Weddings

Soft pastels, ethereal silhouettes, and delicate embellishments come together to evoke the romance of summer weddings. Airy fabrics and intricate craftsmanship create occasion wear that feels opulent, graceful, and timeless.

Pristine Summer

Clean bicolour palettes and striking surface details define this expression of contemporary Indian dressing. Light, polished silhouettes create a refined wardrobe for sunlit daytime celebrations and elegant summer gatherings with a distinctly global sensibility.

Youthful Celebration

Vibrant prints, lively silhouettes, and playful embellishments capture the joyful spirit of celebration. Thoughtful details like flowing capes and charming potlis add a youthful, contemporary energy to festive dressing and celebratory moments.

Holiday: The Indian Way

Relaxed silhouettes, vivid prints, and graphic accents reimagine Indian resort dressing. Effortless and vibrant, the looks capture the carefree spirit of summer escapes and holiday celebrations.

With its Paris debut, W underscores a bold ambition: to position Indian ethnic wear as a dynamic, evolving force within global fashion. As international audiences increasingly embrace cultural crossovers and diverse narratives, W’s presence on the Paris stage sends a clear message- Indian fashion is stepping confidently onto the world stage, shaping the future of global style.

The collections showcased at Paris Fashion Week are now available across WforWoman stores nationwide and on the brand’s official website https://www.wforwoman.com/, bringing the runway edit directly to customers in India and beyond.

Armani Exchange Unveils Spring 2026 Watch Collection Featuring Pink & Gold Statement Styles

This Spring season, A|X Armani Exchange introduces fresh iterations of its signature A|X Sync platform, digital movements, and the debut of a sleek yet playful new women’s platform. Designed for both him and her, the collection blends modern functionality with contemporary style.

Inspired by movement, rhythm, and the pulse of city nights, the collection features layered metallics, and sleek, city-ready designs. Effortlessly transitioning from sunlit brunches to concert nights, these watches are made for a generation that moves seamlessly between daytime plans and high-energy evenings. Whether it’s a rooftop gig, a weekend music festival, or coffee with friends, each piece reflects a confident, expressive, and distinctly urban spirit. More than accessories, they become part of your vibe, capturing your mood, your soundtrack, and the season ahead.

SYNC COLLECTION: NYC INSPIRED SPECIAL EDITION

Expanding the A|X Sync platform with new iterations focused on urban functionality and design, the SYNC NYC Special Edition features unique details such as the NYC street grid on the dial. Inspired by the city’s dynamic pace and structure, it serves as a natural extension of the A|X identity.

AX4295 (SPECIAL EDITION)

The AX4295 brings a cool, city-ready vibe to your spring wardrobe with its gunmetal stainless steel case and bracelet. The textured black dial with a subtle NYC map adds character, while the chronograph detail keeps it effortlessly stylish for everyday adventures.

AX4292 (SPECIAL EDITION)

Inspired by the energy of New York City, the Armani Exchange Sync NYC Special Edition watch adds a bold urban touch to spring style. Featuring a 44 mm stainless steel case paired with a sleek silicone strap and a dial inspired by the NYC street grid, the AX4292 blends contemporary design with everyday functionality through its quartz chronograph movement. Modern, sporty, and versatile, it’s a standout accessory for effortless seasonal styling.

AX4294 (SPECIAL EDITION)

The Armani Exchange Sync AX4294 adds city-inspired energy to your spring wardrobe. Its NYC street-map dial and sleek design move with you, blending style, personality, and everyday functionality. A perfect watch to bring an urban, playful touch to sunny-day adventures.

AX4297

The Armani Exchange Sync now debuts with an automatic multifunction movement, featuring an openwork dial that reveals the intricate mechanics beneath, paired with a sleek black strap. The AX4297 Automatic watch adds a touch of modern sophistication to your spring wardrobe. With its 44mm round case, silver dial, and black leather strap, it blends timeless elegance with everyday style, sleek, versatile, and effortlessly polished for any look.

FOR HER:

New for Spring 2026, the Armani Exchange Audelle debuts as our newest women’s style. Contemporary lines and distinctive details define the design, where a round dial meets a faceted link bracelet with an architectural character, creating a dynamic play of reflections in constant transformation.

AX4406

The AX4406 features a sleek silver and gold two-tone stainless steel bracelet and coordinating round case, creating a layered metallic look. Its silver sunray dial with gold-tone accents and a minimalist two-hand design makes it a versatile, everyday accessory. Perfect for spring, it adds a subtle sparkle and effortless sophistication to bright, seasonal outfits.

AX4408

Fresh for spring, the AX4408 from the Audelle collection pairs a rose gold stainless steel case with a matching strap, creating a polished, versatile look. Its minimalist dial and sleek design make it perfect for everyday wear, while adding a subtle touch of elegance to sunny-day outfits. A timeless piece that effortlessly blends style and seasonal charm.

Women’s Style Edit: Pink & Gold Statement Pieces

AX5182

The AX5182 blends jewelry-inspired elegance with everyday versatility. Featuring a polished gold-tone stainless steel bracelet and coordinating case, the design is elevated by a soft pink sunray dial that catches the light beautifully. Its minimalist two-hand movement keeps the look refined and effortless, making it a sophisticated companion for both daytime outings and evening occasions.

AX5619

The AX5619 pairs warm tones with a sleek, modern silhouette. A gold-tone stainless steel case frames the pink sunray dial, while the coordinating strap adds a polished yet feminine touch. With its clean three-hand design and understated elegance, this watch brings a subtle statement to both workday styling and weekend ensembles.

AX5737

The AX5737 introduces a contemporary twist with its sleek rectangular silhouette and refined minimalist dial. Designed with a slim case and polished metallic bracelet, the watch delivers a jewelry-like finish that complements both casual and dressy looks. Elegant yet modern, it’s a versatile piece that adds a distinctive statement to her style.

FOR HIM:

Armani Exchange introduces its newest function-focused collection of digital watches. Designed with the younger generation in mind, the styles feature an LCD display set within a mechanical case, embracing a retro, vintage-inspired aesthetic with a playful edge.

AX2970

The AX2970 features a glossy negative display dial paired with a sleek blue nylon case and matching silicone strap, creating a bold yet streamlined digital design. Its barrel-shaped case adds a modern edge, while the lightweight build and secure buckle ensure everyday comfort. Minimal yet functional, it brings a contemporary utility aesthetic to everyday style.

AX2969

The AX2969 digital watch features a glossy negative display dial set within a green barrel-shaped nylon case, giving it a sleek and modern look. Paired with a matching green silicone strap, it offers a comfortable fit while maintaining a clean, streamlined design. Sporty yet minimal, it brings a contemporary edge to everyday style.

AX2968

The AX2968 digital watch features a glossy negative display dial framed by a white nylon barrel-shaped case, creating a clean and modern aesthetic. Paired with a matching white silicone strap, it offers a comfortable fit with a sleek, minimalist finish. Sporty yet versatile, it blends digital functionality with effortless everyday style.

Nothing Phone (4a) Series Goes On Sale In The Indian Market

London-based consumer tech unicorn, Nothing announced the sale commencement of Phone (4a) Series in India. Designed to raise the bar in the mid-range segment, the new lineup combines Nothing’s transparent design, powerful Snapdragon performance, advanced telephoto cameras, and the latest Nothing OS experience.

Phone (4a) delivers a best-in-class triple camera system, featuring a 50MP OIS main camera and a 50MP 3.5x telephoto lens with up to 70x Ultra Zoom, alongside a Sony ultra-wide sensor and a 32MP selfie camera. Powered by the TrueLens Engine 4 computational photography system, it enables Ultra XDR photos and AI-enhanced imaging, making it easy to capture everything from landscapes to distant subjects with clarity.

The phone features a 6.78” 1.5K AMOLED display with a 120Hz refresh rate, protected by Gorilla Glass 7i. Under the hood, the Snapdragon 7s Gen 4 chipset delivers fast everyday performance and smooth gaming. The device also introduces the new Glyph Bar, a refined lighting interface that provides smart notifications and can double as a fill light for photos and videos. The transparent design returns in bold colour options including Blue, Pink, Black and White, paired with IP64 protection.

The Phone (4a) features a large AMOLED display, upgraded Glyph lighting interfaces, and a massive 5400 mAh battery with 50W fast charging. Powered by Nothing OS 4.1 based on Android 16, the smartphone brings smarter AI tools, deeper personalisation, and a smooth, fast everyday experience.

Pricing and Availability

Phone (4a) is available for sale in Black, White, Blue and Pink in three configurations: 8GB + 128GB priced at ₹31,999, 8GB + 256GB priced at ₹34,999, and 12GB + 256GB priced at ₹37,999. Phone (4a) Pro is available in Black, Silver and Pink in three configurations: 8GB + 128GB priced at ₹39,999, 8GB + 256GB priced at ₹42,999, and 12GB + 256GB priced at ₹45,999.

Starting today, as part of launch offers, customers can avail bank discounts of up to ₹3,000 on Phone (4a) and up to ₹4,000 on Phone (4a) Pro, along with exchange benefits and no-cost EMI options across select partners. With these combined offers on 13 March 2026, Phone (4a) will be available at an effective starting price of ₹24,999, while Phone (4a) Pro will start at an effective price of ₹34,999.

The Phone (4a) series is available for sale via Flipkart, Reliance Digital, Vijay Sales, Croma and leading retail stores across India.

Turkish Airlines Becomes Launch Partner Of Google For Next-Generation Baggage Locating Experience

Turkish Airlines, the airline flying to more countries than any other, has entered into a collaboration with Google, marking yet another milestone in its digital transformation journey aimed at enhancing the travel experience for its guests. As a launch partner of Google’s new Find Hub “share item location” feature, Turkish Airlines now accepts Find Hub-generated location links as part of its official baggage recovery process, enabling faster and more efficient resolution for guests with misplaced or delayed luggage.

Through this collaboration, passengers traveling with a Find Hub-compatible tracker tag or network accessory attached to their baggage can generate a secure, location link directly from the Find Hub app and share it with a Turkish Airlines baggage representative, giving the airline’s teams the precise information they need to locate and return bags with greater speed.

Passengers simply open the Find Hub app, select their missing item and tap “share item location” to generate a unique, secure URL. This link can then be provided to a Turkish Airlines representative, who will be able to view the item’s location as it updates. Passengers remain in full control throughout: sharing can be stopped at any moment from within the app, links automatically expire after seven days, and sharing is disabled automatically once the item is detected back with its owner. All location data is encrypted, ensuring that passenger privacy is protected at every step.

Turkish Airlines Ground Operations Vice President Mehmet Yıldırım, said: “At Turkish Airlines, we continuously invest in cutting-edge, data-driven digital solutions to enhance the end-to-end travel experience of our guests. By integrating innovative technologies such as Google's Find Hub, we are delighted to be among the first global carriers to offer passengers enhanced baggage tracking and recovery capabilities, delivering a faster, more seamless, and more reassuring experience across our network of over 350 destinations worldwide.”

Erik Kay, Vice President of Engineering, Google said: “Find Hub is a truly unique experience for Android users thanks to our open ecosystem that gives people the freedom of choice and a crowdsourced network of over a billion devices to help find your lost or misplaced items and devices no matter where they are. We are proud to work with partners to help make finding your belongings simple and seamless on Android.”

This partnership further demonstrates Turkish Airlines’ passenger-first mindset and its sustained commitment to integrating best-in-class technology into every stage of the travel experience. With an ever-expanding global network and a continued focus on digital innovation, Turkish Airlines remains at the forefront of redefining what modern air travel can be.

About Turkish Airlines:

Established in 1933 with a fleet of five aircraft, Star Alliance member Turkish Airlines has a fleet of 531 (passenger and cargo) aircraft flying to 356 worldwide destinations as 303 international and 53 domestics in 132 countries. More information about Turkish Airlines can be found on its official website www.turkishairlines.com or its social media accounts on Facebook, X, YouTube, LinkedIn and Instagram.

About Star Alliance:

Established in 1997 as the first truly global airline alliance, the Star Alliance network was founded on a customer value proposition of global reach, worldwide recognition, and seamless service. Since its inception, it has offered the largest and most comprehensive airline network, with a strong emphasis on enhancing the customer experience throughout the entire Alliance journey. The member airlines are: Aegean Airlines, Air Canada, Air China, Air India, Air New Zealand, ANA, Asiana Airlines, Austrian, Avianca, Brussels Airlines, Copa Airlines, Croatia Airlines, EGYPTAIR, Ethiopian Airlines, EVA Air, LOT Polish Airlines, Lufthansa, Shenzhen Airlines, Singapore Airlines, South African Airways, SWISS, TAP Air Portugal, THAI, Turkish Airlines, and United. Overall, the Star Alliance network currently offers 17,837 daily flights to over 1,160 airports in 192 countries. Further connecting flights are offered by Star Alliance Connecting Partner Juneyao Airlines. Star Alliance Press Office: Tel: +65 8729 6691 Email: mediarelations@staralliance.com Visit our website or connect with us on social.