Monday, October 3, 2022

ABD Launches Two Innovative Products, Srishti With Curcumin And Sterling Reserve B7 Whisky Cola

* Srishti Premium Whisky is a disruptive innovation with the infusion of curcumin, the active ingredient of turmeric. Sterling Reserve Whisky Cola is with the infusion of cola, the choice of young adults.

Allied Blenders and Distillers (ABD) Ltd., India’s largest domestic Spirits company, fired consumer imagination with the launch of two new whiskies with a twist Srishti Premium Whisky and Sterling Reserve B7 Whisky Cola Mix. 

Srishti Premium Whisky is a blend of rare Scotch Malts paired with select Indian grain spirits and its unique expression is rounded off with curcumin. Interestingly, the infusion has no change in the sensorial; that is in taste, aroma or colour. Research across categories shows that Curcumin has anti-inflammatory properties and the ability to increase antioxidants that the body produces, though the company does not make any claim of this with the product.

Sterling Reserve B7 Whisky Cola Mix is the award-winning whisky blend, infused with cola to add a zing to every drinking occasion. The whisky cola mix retains the colour of whisky in the bottle, in a glass with water, soda or when consumed as a shot.

Speaking on the occasion, Shekhar Ramamurthy, Executive Deputy Chairman, ABD said “At ABD, we are living our core value of ‘Think Differently’. Srishti and Sterling Reserve B7 Whisky Cola are testaments to the disruptive innovation mindset that we nurture and thrive on. Both products are rooted in consumer insight and are the first of their kind in the Indian market.”

Talking about the launch, Bikram Basu - Chief Strategy, Marketing, Business Development Officer, said “Srishti is truly disruptive. From its infusion with curcumin, naming of the product, to its launch in the Metaverse today before its market launch. Srishti and has been in the making for a few years and gives consumers a great whisky with an interesting natural ingredient. Sterling Reserve B7 Whisky Cola is aimed at young adults who prefer whisky with a flavour, and cola is a global winner”. 

Commenting on the launch, Arun Barik, Executive Director, ABD, said “Crafting these new products have involved the experience of a blender and the use of technology, years of research and most importantly, loads of passion of the teams involved. We relished the challenge of delivering these first-of-their-kind products and am confident that consumers will love them too.”

Speaking on the launch of Srishti, Sohini Pani, Founder and Managing Director – River, said “We took inspiration from nature for crafting the brand packaging, visual identity and communication idea for Srishti. This brand is a celebration of nature and authenticity.  Srishti will appeal to those who believe in products that are made of good.”

In continuing with its trend of offering unique experiences to consumers, Srishti Premium Blended Whisky has been first launched in the Metaverse at the ‘ABD MetaBar’ and will be subsequently launched in key markets soon. Sterling Reserve B7 Whisky Cola has been recently launched in Assam and will extend nationally this season. Both the brands are available in three pack sizes i.e., 750 ml, 350 ml and 180 ml. 

About ABD: 

Allied Blenders and Distillers (ABD) is the largest Indian-owned spirits company and the 3rd largest IMFL company in the country. Its flagship brand, Officer's Choice is one of the highest selling whiskies in the world in terms of volume and is one of the largest spirits brands exported out of India. Sterling Reserve Whisky, its premium offering, has met with record-beating success. ABD is a multi-brand company that produces and supplies alcoholic beverages with presence in the whisky, brandy, rum, and vodka categories that are sold in over 22 countries. Today, its network includes 9 owned bottling units, 1 distilling unit and 20 non-owned manufacturing units.

India’s First Most Affordable Lava 5G Smartphone ‘Blaze 5G’ Unveiled By Ashwini Vaishnaw, Minister of Communications And Electronics & IT

* Unveiled at India Mobile Congress 2022, Lava Blaze 5G will be priced around Rs.10,000

·         The smartphone is powered by MediaTek Dimensity 700 chipset and comes with Premium AG Glass Back finish

·         Lava Blaze 5G will come with 4GB RAM + 3GB Virtual RAM & 128GB ROM UFS storage

·         The smartphone comes with 50MP AI triple camera and an 8MP selfie camera

·         It is compatible with all major 5G bands auctioned  1/3/5/8/28/41/77/78 making it best device which is 5G ready

Lava International Limited, an end-to-end mobile handset and mobile solutions company based in India, has announced the launch of country’s first 5G smartphone in the 10k price range – Lava Blaze 5G. The Lava Blaze 5G was unveiled by Ashwini Vaishnaw, Minister of Railways, Communications and Electronics & IT at the India Mobile Congress 2022 today. Pre-bookings for the Lava Blaze 5G will commence around Diwali this year.

Powered by MediaTek Dimensity 700, Lava Blaze 5G offers Indians accessible 5G technology at a never-before price. With a clock speed of 2.2 GHz, the 5G smartphone provides great all-round smartphone experience enabling users to perform tasks using multiple applications including games, simultaneously.

It features a premium glass back design, Android 12 OS with anonymous call recording feature, 50 MP AI triple rear camera and 8MP front camera for a superior photography experience and selfies.  It also has a 4GB+ 3GB Virtual RAM for a high end & lag free user experience and 128 GB ROM equipped with a large 5000 mAh battery for uninterrupted daily usage. It further has an optimised battery consumption due to its ultra-efficient 7nm chipset.

Speaking about the product, Sunil Raina, President & Business Head, Lava International Limited said, “It has always been our desire to develop an accessible 5G smartphone that is made in India. The product aligns with the larger vision of providing the next generation 5G technology to Indians at an affordable price point. The Lava Blaze 5G is dedicated to every #ProudlyIndian smartphone user that dreams of seeing their country emerge as the next tech superpower. With the launch of this smartphone we are making the power of 5G technology accessible to all”

“MediaTek has had a long-standing association with Lava and we congratulate them on the launch of Lava Storm 5G, powered by MediaTek Dimensity 700 that enables robust 5G smartphone experiences. The chip supports upto 64MP camera with AI-color, AI-beauty & AI-bokeh enhancements to deliver incredible photos, videos & streaming. The new 5G smartphone aims to make cutting-edge technology accessible to all. This collaboration is a part of our commitment furthering the government’s Design in India vision,” added Anku Jain, Managing Director, MediaTek India.

The Lava Blaze 5G features a large 6.5 inch HD+ IPS display with Widevine L1 support along with a 90 Hz refresh rate that cut blur in animations providing a crystal clear and lag free viewing everyday experience during gaming or while watching videos. The phone also features latest security features with a side mounted ultra-fast fingerprint unlock.

For a superior after-sales consumer experience, a ‘free service at home’ will be provided to the customers in which service will be provided at customers’ doorstep (Customers can avail the service within the phone's warranty period).

About Lava International Limited

#ProudlyIndian l Made in India, Made for India

Lava International Limited is a leading end-to-end focused mobile handset and mobile handset Solutions Company based in India, with growing international presence. With the vision “to empower people to do more, to be more”, the Company was established in the year 2009. Lava International Limited’s corporate office and its manufacturing and repair facility is located in in Noida, Uttar Pradesh. As of August 31, 2021, the manufacturing facility had an aggregate production capacity of manufacturing 42.52 million feature phone equivalent handsets per annum.

Maxivision Eye Hospitals Launches A Mobile App To Make Patient Care Easier

* Your mobile phone can now keep your eye health in check: V.S. Sudheer CEO

Maxivision, India’s leading eye hospitals chain, has launched a mobile application for the ease of patients served. Patients will now have access to a variety of options, including the ability to download their medical data, schedule doctor appointments, receive post-operative instructions, and receive medication reminders.

Additionally, it contains tools for online medication ordering, and patients can include their family members in the app. New users of the app can access video tutorials on eye care, medicine reminders, online consultations, appointment booking, and medication ordering features. With this software, patients can arrive at their hospitals with an appointment and save time waiting around for registration and other procedures.

“Our goal of launching a mobile application is to reach a maximum number of patients who are looking for quality eye care services. The patients will now be able to book an appointment with their preferred doctor, from the ease of their homes. With the introduction of this app, we have turned a new page in advancing our digital technology in eye care and making our services more easily accessible than before,” said V.S.Sudheer – GROUP CEO MaxiVision Group of Eye hospitals.

The Maxivision mobile application will allow the patients to add their family members too so that they can book appointments for them or access their medical records. Apart from that, the patients can also order medicine for themselves with just a click. The app can also be used to set reminders for taking medication.

It is quite easy to use the application as the user only has to download it for Android or IOS devices. Post that, they have to share basic information about themselves and then register using their mobile number. The app will also serve as a depository of all the medical records of the patients anywhere anytime. The app will eventually include optical frames and lenses that can be ordered online, as well as the ability to schedule lab testing through Neuberg Diagnostics' cutting-edge facilities.

Cygnet TaxTech Launches Vendor Postbox, A Root Cause Fix To Maximize Input Tax Credits

Cygnet TaxTech, part of Cygnet Infotech has launched Vendor Postbox. A vendor Invoice digitization solution to extend its TaxTech suite beyond tax compliances, creating synergies across tax and account payable teams. The platform enables posting only government authenticated purchase invoices directly into ERP systems to ensure the taxpayer claims maximum Input tax credits (ITC) with minimum reconciliation efforts.

Cygnet Vendor Postbox is a solution created with and customized for businesses operating across industries, keeping in mind the accounting and tax functions and their specific challenges. The procurement process typically goes through multiple stages starting with pre-onboarding checks for vendors, recording of the purchase invoices, multiple validations, and reconciliation such as those with the purchase orders (PO), goods receipt notes (GRN), invoice documents and finally processing payments based on invoice availability in GSTR-2B.

The solution addresses the concerns of overlapping manual processes in recording of invoices, validating with PO and GRN, GSTR-2B reconciliations and making payment based on it. The Vendor Postbox workflow digitalizes the invoices with Intelligent Document Processing (IDP), or AI based OCR capabilities and streamlines every step of the workflow from recording of the invoices to vendor reconciliation, thereby eliminating the scope or errors or delay in recording of invoices. It also addresses the challenges such as shortage in working capital due to blockage of input tax credits by linking the payment to vendors by the availability of the invoices in GSTR-2B, while allowing rule-based exceptions, to minimize exposure to blocked credits.

Niraj Hutheesing, the founder, and MD of Cygnet Infotech said “Cygnet’s Vendor Postbox is designed to capture the synergies in the Invoice posting, thereby reducing the cost overheads, and increasing efficiencies. Industry leaders tell us repeatedly that they absolutely relate to these challenges and see tangible benefits associated with implementing a solution to streamline this process.”

Commenting on the launch, Kevin Permenter, Research Director at International Data Corporation said, “The role of tax compliance is shifting closer to the center of the rapidly evolving technology footprint within the office of the CFO. This is especially so regarding constantly shifting global complexities for invoicing compliance. The Cygnet Postbox technology is an impactful step toward addressing the current technology gap around global invoicing compliance. IDC believes this product enhancement from Cygnet will be welcomed addition to their rapidly growing tax compliance product portfolio.”

SIDBI And Dun & Bradstreet India Launched SIDBI – D&B SPeX, India’s 1st Sustainability Index Dedicated To MSMEs

* The SIDBI - D&B SPex, India’s 1st Sustainability Perception Index, which will act as a reliable indicator towards  ESG adoption in Indian enterprises, was launched as first step towards accelerating greening of MSME eco system  in India.

Small Industries Development Bank of India (SIDBI) and Dun & Bradstreet, the global leading provider of business decisioning data and analytics, signed an MoU to create the SIDBI -D&B Sustainability Perception Index (SIDBI – D&B SPeX). The index will be presented as a quantitative measurement for policy makers and enablers to nudge businesses towards adopting an ESG framework in their business strategy over the coming years.

To be released every quarter, the survey will capture the sentiment of businesses on various business parameters that, when analysed at an aggregate level, will provide valuable insights on adoption of an ESG framework.  SIDBI – D&B SPeX will also capture feedback on specific events and policies. Later it is planned to cover the sectoral and sub sectoral perceptions/aspirations & preparedness where the sectoral enterprises can track themselves in regard to improvement on ESG.

The survey will cover the views of the respondents about the preceding quarter and the outlook for the upcoming quarter. This will help analyse the changing sentiment over a six-month period. It will also capture information on critical events that have an impact on MSMEs.

The SIDBI-D&B Sustainability Perception Index was launched on 30th September 2022 in an event held in Coimbatore in the presence of Industries Commissioner and Director Industries and Commence, Government of Tamil Nadu, CMD of SIDBI, and MD of D&B.  During the event attended by around 200 representatives of MSMEs, financial institutions, government departments, and other stakeholders, SIDBI and D&B also signed an MoU for developing and implementing the Index.

Shri Sivasubramanian Ramann, Chairman and Managing Director of SIDBI in his remarks at the opening event noted that Sustainability disclosure and reporting play an important role to help MSMEs and investors to reduce risks across their supply chain and enable an efficient decision-making process, toward greening MSMEs as well as lending institutions. He further added that understanding and awareness about ESG is gaining momentum in MSMEs and it is relevant in view of changing scenario related to climate aspects,. ESG related compliances will emerge essential in coming days and a must compliance to remain competitive in global world. Mr Ramann said that the SIDBI- D&B SPeX will help to gauge the understanding of sustainability within the sector. He hoped that the newly launched Index will help the stakeholders and enable MSMEs to integrate the responsible good practices within their operation in the longer run and be part of national commitment on energy independence and carbon neutrality. 

Ms Sigy Thomas Vaidhyan, Industries Commissioner & Director of Industries & Commerce, GoTN welcomed SIDBI’s attention on Greening the finance for MSMEs. In her remark, in view of several programs being run by central & state government for MSMEs, she hoped that a new category of ‘Platinum’ should be created under ZED program beside already having Bronze, Gold, Silver category. She hoped that sustainability index shall act as barometer of enterprise responsiveness. She mentioned that state values partnership with sidbi and offered all help from state govt in this regard. 

Speaking at the signing event held in Coimbatore, Tamil Nadu, Avinash Gupta, Managing Director & CEO – India, Dun & Bradstreet said “Across the globe, ESG has become a mainstay conversation in corporate boardrooms and, more importantly, in the allocation of capital. According to a Dun & Bradstreet survey highlighting top compliance and procurement challenges, 51% respondents said they needed more data to verify entities and 43% said it is difficult to identify application of ESG guidelines within the due diligence processes of the customer. Inefficient data usage and management are at the core of such challenges.”

“Many Indian companies are still dependent on manual processes to collect internal ESG data such as water consumption, carbon emission, workforce demographics, etc., and therefore these data resources are often housed across databases in different formats. Digitizing these processes and products will save time and money, expediting the speed of decision making. The Survey will track the awareness/sentiment of MSMEs in manufacturing and services (including trading) across India. It will cover nearly 250 MSMEs every quarter from the D&B/SIDBI database of MSMEs,” added Gupta.

An interesting approach during launch was to make MSME walk live through the questions through QR Code which will lead to index deriving its inferences. MSMEs took part in this with great interest. The D&B SIDBI Sustainability Perception Index will help:

Assess the role and impact of internal drivers in organisations

Assess the impact of regulations and government policy on environmental practices in the SME sector

Assess how these factors impede the implementation of environmentally sustainable practices in the SME Sector

Assess the role and impact of social factors – community, equal opportunity, diversity, and competition

Analyse the implementation of sustainability practices across the value chain

Measure the progress in awareness, willingness, and adoption of sustainability measures by SMEs

Establish the Indian economy and markets (especially mid-market segment) towards a sustainable future, attracting sustainable capital and investments

Provide valuable information to policy makers and other stakeholders to study the changes in economic environment that may occur due to policy changes or dynamic market conditions

Enrich investor experience, create benchmark for other economies/markets towards sustainable businesses and business practices creating value for all stakeholders, including environment, society and government

About Dun & Bradstreet:

Dun & Bradstreet, the leading global provider of B2B data, insights and AI-driven platforms, helps organizations around the world grow and thrive. Dun & Bradstreet’s Data Cloud, which comprises of 455M+ records, fuels solutions and delivers insights that empower customers to grow revenue, increase margins, build stronger relationships, and help stay compliant – even in changing times. Since 1841, companies of every size have relied on Dun & Bradstreet to help them manage risk and reveal opportunity. Dun & Bradstreet is publicly traded on the New York Stock Exchange (NYSE: DNB).

Dun & Bradstreet Information Services India Private Limited is headquartered in Mumbai and provides clients with data-driven products and technology-driven platforms to help them take faster and more accurate decisions in domains of finance, risk, compliance, information technology and marketing. Working towards Government of India’s vision of creating an Atmanirbhar Bharat (Self-Reliant India) by supporting the Make In India initiative, Dun & Bradstreet India has a special focus on helping entrepreneurs enhance their visibility, increase their credibility, expand access to global markets, and identify potential customers & suppliers, while managing risk and opportunity.

India is also the home to Dun & Bradstreet Technology & Corporate Services LLP, which is the Global Capabilities Center (GCC) of Dun & Bradstreet supporting global technology delivery using cutting-edge technology. Located at Hyderabad, the GCC has a highly-skilled workforce of over 500 employees, and focuses on enhanced productivity, economies of scale, consistent delivery processes and lower operating expenses.

Visit for more information.

About SIDBI:

Small Industries Development Bank of India (SIDBI) in its role as the Principal  Development Finance Institution for MSME sector has played a significant role in developing the financial services for MSME sector through various interventions including Refinance to Banks, Credit Guarantee programs, Development of the MFI sector, Contribution to Venture capital/AIF funds, MSME ratings, promoting digital lending ecosystem, etc. The Bank has proactively been working toward Energy Efficiency (EE) in MSMEs since 2005-06 as part of Direct Finance business using support of multilaterals like   World Bank, ADB, GiZ, FCDO, JICA, AFD, KfW etc for energy efficient projects. SIDBI has taken steps to promote Energy Efficiency and Cleaner production in the MSME sector and propose to accelerate its efforts for MSME sector for their survival, growth and competitiveness in long run during prevailing climate related challenges.

Looking to importance of ESG aspects and the need for a simplified, customised ESG risk rating framework, SIDBI has already started integration of ESG framework into its operations. Subsequent to setting up of Green financing and development Vertical for prioritised focus, a Board level Committee has been constituted for guidance, oversight and monitoring on ESG, Green Strategy of the bank, including relevant SDGs etc. To lead with the example, SIDBI has set a target to become Carbon Neutral by 2024 and Net Neutral organization in subsequent years.

Through Green Financing products and other developmental activities, SIDBI enables the manufacturers and service providers in MSME sector to adopt green energy efficient technologies helping in lesser waste leading to positive impact on environment and sustainability.

Visit for more information.

Doctors Take To Road On Bikes, Jeeps To Create Awareness About Cardiac Health

A group of cardiologists, neurologists, nephrologists and other doctors from Sagar Hospitals took to the road as a part of a unique Bikeathon on Sunday Oct 2 to create awareness about heart health on the occasion of World Heart day.

The Bikeathon, organised in association with Harley Davidson , Mudstar Jeep & Traffic Warden Org., saw 45 high end bikes and 20 Jeeps with medicos riding them with pillion riders holding informational placards about heart health.

"Take care of your heart and your heart will take care of you" read one placard. Banners with messages like “Vegetables are the savior of your heart” and “Rest a little more, run an extra mile to save your heart” were also being carried to create awareness amongst the public. 

The Bikeathon was flagged off from Sagar Hospitals, Banashankari at 7 am by Member of Lok Sabha, Mr Tejaswi Surya along with popular Kannada actor Mukhyamantri Chandru. The Bikeathon followed a prescribed route that covered Kadirenehalli underpass-> Devagowda petrol bunk flyover->Ittamadu signal-> u turn under Hosakerehalli flyover-> kamakhya signal-> u turn at Sarakki signal.

The Bikeathon finally culminated at around 8 am outside the hospital where a talk was organised on emergency measures to be taken in case of a serious cardiac condition or a heart attack. Healthcare professionals also shared their knowledge and provided tools that one needs to live longer, healthier lives. Also, at the heart health stall, the hospital distributed the information leaflets prepared by the Cardiology Department.

Created by World Heart Federation, World Heart Day is a global campaign where individuals, communities and governments participate in activities to create an awareness about cardiovascular disease (CVD) including heart disease and stroke, which is one of the leading causes of death every year. On this World Heart Day, we are celebrating good heart health, highlighting actions that individuals can take to prevent and control Cardiovascular diseases. This year’s theme is “Use Heart for Every Heart.”

Speaking about the event, Ms. Ishiqa Multani, President, Sagar Group of Hospitals said, “World Heart Day is one day that insists us to reflect upon our heart health, the choices we make, for the next 364 days of the year. Our overall well-being is extremely important for us and our loved ones. So let’s take charge of our and our family’s well-being NOW. We at Sagar hospitals are committed towards building healthier communities by engaging with people around us, by providing them quality healthcare which is affordable and accessible.”

Addressing the gathering, Dr. K.S. Kishore, Sr. Consultant Cardiologist, Sagar Hospitals, said, “The main objective on this day is to create maximum cardiac awareness, which will help us to lower the cardiac incidences. Our team of specialists at the Cardiac Department remain totally committed to offering patients effective evidence based structured programmes to prevent and treat cardiac issues.”

The audience included a mix of people from all over Bangalore. As heart health gets more and more traction in the country, Sagar Hospitals wishes to provide a holistic environment to its patients by continuously creating awareness about heart health, and treating people with the best state-of-the-art technologies and techniques for better outcomes.

About Sagar Group

The Sagar Group is a renowned Business Conglomerate with interests in Education, Healthcare, Research, Services, Technology and Infrastructure verticals. All these business verticals put together is anchored by an extraordinary workforce of close to 5,000 professionals and an equal number of support staff, thus impacting the lives of large sections across society.  Today, the Group operates in the key areas that drive economic growth and enjoys a leadership position in Education & Healthcare sectors.

About Sagar Hospitals

Sagar Hospitals is one of the foremost luxury multi-specialty hospitals in the city, with two centres in Jayanagar and Banashankari. Equipped with state-of-the-art medical technology, Sagar has grown to become one of the most recognized and trusted household names in the healthcare sector today.

pTron Announced New TWS Starting At 799; Huge Discounts Ahead Of The Festive Season

* Introduces three new True Wireless Earbuds - Xtreme, Rush & B21 to the Bassbuds Series with innovative design & advanced features at affordable pricing

* Offers up to 80% discount on its most hot-selling Audio & Smart wearables starting 399/- only

* The offers will be available across Amazon, Flipkart, JioMart & other major platforms.

Homegrown Digital Audio accessories and lifestyle brand, pTron is all geared up for the festive season with exclusive new TWS launches.  To add to this festive fervour pTron is also offering massive discounts on its best-selling gadgets at rock-bottom prices, with speakers starting at 399/-, TWS starting at 499/- and Smart watches starting at 1099/-.

Speaking at the launch of the new range, Mr. Ameen Khwaja, Founder & CEO, pTron said, “We launched several new products this month to cater to our consumer demands during the e-commerce giants Amazon & Flipkart’s annual festive sale and had a great start with healthy growth in demand for our TWS & Smart wearables. With Dusshera & Diwali approaching and in an environment of positive customer sentiment, the demand for TWS is expected to rise. Accordingly, we are launching 3 new TWS earbuds with innovative design and the best of technology starting at 799/-. We have also curated an excellent product line-up with products and offers that fulfill the audio and smart lifestyle needs of our consumers at massive festive discounts that also make for great gifting options.”

Bassbuds B21 - Ergonomic, lightweight, and leaf-shaped, the Bassbuds B21 features a dual mic for clear calls. Priced just at INR 799/-, the Bassbuds B21 is equipped with BT5.2 and a Type C port for fast pairing and quick charging. Tuned with pTron signature sound the touch-controlled earbuds offers 24Hrs of ever-lasting playback in a single 90mins charge alongside spectacular bass for a thumping listening experience.  The Basbsuds B21 is also equipped with advanced features like mono & stereo modes, and IPX4 water & sweat resistance with voice assistance, making it an all-rounder for music lovers on a budget.


Bassbuds Rush - Expanding the list of futuristic gaming earbuds, the Bassbuds Rush offers 50ms low latency gaming. The earbuds are built with proprietary AptSense ® Gaming Technology for a crisp, clear, and accurate gaming experience. The earbuds are built with an HD mic and ENC technology for enhanced voice calls. Designed to complement every look and use in an ergonomic structure, the Bassbuds Rush delivers the best audio experience. With unique features such as precise touch for effortless call & music control and power efficiency and flawless BT5.3 connection, Bassbuds Rush is a must-have TWS for every gadget freak. Available at a special festive price of INR 1299/- the Bassbuds Rush offers 35Hrs non-stop music and flawless call.


Bassbuds Xtreme - With a cutting-edge, mecha futuristic design, the unique and ultra-durable Bassbuds Xtreme features a rugged extra-terrestrial charging case design. The matte surface is comfortable to touch, dust-proof, fingerprint-free, and premium. Semi-in-ear earbuds closely fit the contours of your ear and greatly improve wearing comfort, for hours of music without discomfort. IPX4 rated for extreme usage the Bassbuds Xtreme is also equipped with BT5.3 that offers low power consumption, with a more stable connection. With ultra-low latency, these wireless earbuds provide you with the perfect entertainment experience with almost near-zero lag. Available at a special festive price of INR 1499/- the Bassbuds Xtreme offers 32Hrs non-stop music and ear-bouncing beats without sacrificing clarity and treble with 13mm large drivers.


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