SAP UnveilsThe Autonomous Enterprise - A Unified SAP Business AI Platform

* The company introduces a unified SAP Business AI Platform, deepening partnerships with Anthropic, Amazon Web Services, Google Cloud, Microsoft, NVIDIA and Palantir

At SAP Sapphire in 2026, SAP SE (NYSE: SAP) introduced the Autonomous Enterprise to help enhance the world’s most critical business workflows, so that humans and AI work together to meet the accelerating demands of global business profitably, strategically and safely.

“For the mission-critical processes of our customers, ‘almost right’ just isn’t good enough,” said Christian Klein, CEO of SAP SE. “By uniting SAP Business AI Platform with SAP Autonomous Suite, we anchor AI agents in the business processes, data and governance so they can deliver accurate, compliant and secure outcomes, unlocking new sources of revenue and meaningful cost savings.”

The Autonomous Enterprise includes a unified AI platform for building, contextualizing and governing agents, an autonomous suite that executes core business operations and a new user experience that redefines how people work with enterprise software.

Introducing SAP Business AI Platform

SAP Business AI Platform is a new foundation for building and deploying enterprise AI grounded in real business context. SAP Business AI Platform now unifies SAP Business Technology Platform, SAP Business Data Cloud and SAP Business AI into a single, governed environment.

At its core is the SAP Knowledge Graph solution, which gives AI agents a structured map of business entities, processes and relationships across a customer’s SAP landscape. Joule Studio is SAP’s AI-first solution for building enterprise agents, applications and agentic workflows. Developers can build using the no-code, pro-code and AI frameworks of their choice on SAP-managed infrastructure that is secure, scalable and optimized for enterprise AI.

Deploying SAP Autonomous Suite Across Every Business Function and Industry

Building on this foundation, SAP also introduced SAP Autonomous Suite, which enables SAP’s existing business applications with AI agents capable of running processes from start-to-finish.

The suite will deploy more than 50 domain-specific Joule Assistants across finance, supply chain, procurement, human capital management and customer experience. These assistants will automate end-to-end processes by orchestrating a subset of over 200 specialized agents to execute precise tasks. For example, the new Autonomous Close Assistant can compress the financial close process from weeks to days by automating journal entries, reconciliation and error resolution across the entire process.

SAP also launched Industry AI, expanding its deep industry portfolio through seven autonomous solutions that will enable start-to-finish industry processes and embed sector-specific process logic, data models and regulatory requirements. At SAP Sapphire, SAP showcased its work with European energy giant RWE to leverage Industry AI, helping reduce unplanned downtime across its offshore wind turbines. With SAP’s Autonomous Asset Management scenario, AI agents are designed to analyze data from thousands of past incidents, identify the likely root cause and generate pre-filled work orders with the right tools and proven fixes from other sites.

Designing the Autonomous User Experience

The company also revealed Joule Work, redefining how users engage with SAP software. Instead of navigating individual applications and entering data across several screens, users will now interact primarily with Joule. By describing a desired business outcome, Joule will orchestrate the right combination of workflows, data and agents to get it done.

Joule Work goes beyond conversation, proactively surfacing relevant insights and automating routine tasks behind the scenes so work moves forward even when humans aren’t actively steering it. It will be available on desktop, mobile and voice across SAP and non-SAP systems.

Accelerating the Customer Journey Toward Autonomy with €100 Million Infusion

SAP evolved its customer and partner programs to help accelerate the organization’s journey to the Autonomous Enterprise. To catalyze adoption, the company has launched a €100 million fund for SAP partners to help customers deploy SAP-built AI assistants and agents. The fund is also available to partners that extend or build new partner agents on the new SAP Business AI Platform using Joule Studio.

SAP has enhanced its RISE with SAP and SAP GROW offerings to accelerate AI adoption. Both include access to the Joule Assistants portfolio; RISE with SAP customers will have three assistants activated within their first year, while SAP GROW customers receive full portfolio access at onboarding. SAP S/4HANA on-premises and SAP ERP Central Component (SAP ECC) customers are not excluded: those that commit to transitioning the majority of their current landscape to SAP Cloud ERP gain access to select AI scenarios, bridging the gap between their current landscape and their cloud destination

SAP also introduced new agent-led transformation tooling that can reduce ERP migration efforts by more than 35 percent, driving faster and more predictable projects by automating system analysis, code remediation, configuration and testing at scale.

Lastly, SAP announced a full slate of strategic partnerships across each category:

Platform and suite partnerships include Anthropic, with Claude among the foundation models SAP’s AI platform will leverage to power Joule agents across HR, procurement and supply chain; Amazon Web Services, bringing zero-copy data integration between SAP Business Data Cloud and Amazon Athena; Google Cloud and Microsoft, enabling bidirectional agent-to-agent interoperability between Joule and external agent frameworks; Mistral AI and Cohere, delivering sovereign model options on SAP’s cloud infrastructure; n8n, providing visual AI workflow orchestration inside Joule Studio; NVIDIA, whose OpenShell provides the trusted secure runtime for Joule Studio; and Parloa, bringing AI agents into SAP Service Cloud to handle customer interactions with full access to business data and service processes.

Implementation partnerships include Palantir and Accenture, partnering on complex data migration scenarios, and Conduct for AI-powered cloud ERP migrations.

Learn more in the SAP Sapphire 2026 Innovation News Guide.

Visit the SAP News Center. Get SAP news via LinkedIn and Bluesky.

About SAP

As a global leader in enterprise applications and business AI, SAP (NYSE: SAP) stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit www.sap.com.

Marriott Bonvoy Expands Partnership With The International Cricket Council Ahead Of Women’s T20 World Cup

* As Official Accommodation Partner Marriott Bonvoy Brings Fans Closer to the Action

* Marriott Bonvoy has expanded its role as Official Accommodation Partner of the International Cricket Council to include the ICC Women's T20 World Cup 2026

* Over 150 Marriott Bonvoy Moments are available for the matches taking place in England in June and July 2026

* Marriott Hotels to offer perfect base for members travelling to matches, with locations in all major host cities

Marriott Bonvoy, Marriott International’s award-winning global travel platform, has announced an expansion of its global partnership with the International Cricket Council (ICC) to include the ICC Women’s T20 World Cup 2026, offering exclusive access to the tournament taking place in England in June and July.

Building on the success of the ICC Men’s T20 World Cup 2026 earlier this year, Marriott Bonvoy is extending its role as ICC’s Official Accommodation Partner to include the ICC Women’s T20 World Cup 2026, with matches in London, Manchester, Leeds, Birmingham, Bristol and Southampton this Summer. The partnership underscores a shared focus on bringing fans closer to cricket through once-in-a-lifetime experiences, as women’s cricket enters a new phase of growth and momentum.

“The response to Marriott Bonvoy’s partnership with the ICC has been fantastic. We saw first-hand how bringing members closer to the game can deepen engagement and create lasting memories. The ICC Women’s T20 World Cup 2026 offers an exciting new opportunity to build on that momentum, offering unforgettable travel and on-the-ground hospitality experiences in England this summer. I am especially excited to see the return of our Anthem Kids experience, one of our most meaningful ways to bring families and the next generation of cricket players and fans even closer to the sport” said John Toomey, Chief Commercial Officer, Asia Pacific excluding China, Marriott International.

Sanjog Gupta, ICC Chief Executive, said: “We are pleased to expand our partnership with Marriott Bonvoy to encompass an association with ICC's women's events. Our collaboration with the global partner on the ICC Men's T20 World Cup 2026 has already demonstrated how powerful experience-led engagement can be to help build deeper connections with fans. Expanding this into the pinnacle women’s tournament allows us to build on that success, making the event a more immersive experience for fans and audiences. As the global stature and affiliation for ICC's women's events grow, this partnership will help enhance fan access and deliver more engaging experiences, ensuring we continue to serve the game and its fans in deeper, more meaningful ways. Women’s cricket has entered a defining phase of growth, and partnerships like this are key to driving its future.”

Women's cricket continues to reach new heights, with the ICC Women’s Cricket World Cup 2025 generating over five billion video views globally – a massive jump from 1.5 billion in 2024 – and driving 279 million social media interactions, more than triple the previous tournament. Broadcast viewership also reached new levels, with a record 185 million tuning in for the final. 2026 will be the first time the World Cup features 12 nations, all competing for the biggest prize pot in the tournament’s history.

Members can choose to use their Marriott Bonvoy points to bid or redeem for more than 150 Marriott Bonvoy Moments, including Matchday Marriott Bonvoy Tickets and Hospitality Experiences, pre-match Beyond the Boundary experiences and ICC Legend Training Experiences. Marriott Bonvoy’s Anthem Kids will return for the tournament, offering the children of members a once-in-a-lifetime opportunity to walk out to the field alongside the biggest names in cricket. Starting today, Marriott Bonvoy Moments will be available online here to members worldwide.

For members travelling to the matches this summer, Marriott Hotels has locations nearby to key stadiums including London Marriott Hotel County Hall for The Oval and London Marriott Hotel Regents Park and London Marriott Hotel Maida Vale for Lord’s Cricket Ground in London, Leeds Marriott Hotel for Headingley Cricket Ground in Leeds, Manchester Marriott Victoria & Albert Hotel and Manchester Marriott Hotel Piccadilly for Old Trafford Cricket Ground in Manchester, Bristol Marriott Royal Hotel for Gloucestershire Cricket in Bristol and Portsmouth Marriott Hotel for Utilita Bowl in Southampton.

Beyond the tournament, Marriott Bonvoy’s portfolio of hotels will support accommodation requirements for ICC events and conferences throughout the year, including prizes for winners at the ICC Development Awards in Edinburgh.

About Marriott Bonvoy

Marriott Bonvoy, Marriott International's award-winning travel platform, connects travelers to the people, places, and passions they love through an extraordinary collection of hotels and experiences worldwide. The platform features over 30 hotel brands and 10,000 destinations, including the largest collection of luxury offerings, distinctive boutique properties, premium home rentals, and more, providing renowned hospitality across the globe. With unrivaled access to the best in entertainment, culinary, sports, outdoor adventure, arts, culture, and more, Marriott Bonvoy offers transformative travel experiences that leave a lasting impression.

Marriott Bonvoy membership is free and unlocks unique benefits including the ability to earn points through travel and everyday activities, like purchases with co-branded credit cards. Members can redeem their points for free stays, experiences, and more. Visit marriottbonvoy.com for more information and download the Marriott Bonvoy app here. Travelers can connect with Marriott Bonvoy on Instagram, TikTok, YouTube, and Facebook.

About the International Cricket Council

The ICC is cricket’s global governing body, representing 110 members worldwide. It oversees major tournaments such as the Men’s and Women’s Cricket and T20 World Cups, enforces the Code of Conduct on professional standards and playing conditions (with the MCC responsible for the Laws of Cricket), appoints match officials for all international formats, and combats corruption through its Anti-Corruption Unit. Its development department also works with Associate Members to strengthen cricket systems, raise standards, and grow the game globally. 

India SME Forum Calls For GST Parity, Uniform Enforcement And Fair Competition Across India’s e-Commerce Ecosystem

India SME Forum (ISF), India’s largest not-for-profit organisation for Micro, Small and Medium Enterprises (MSMEs), today called for greater GST parity, predictable compliance systems, faster liquidity support, and uniform enforcement standards across India’s rapidly expanding e-commerce ecosystem. Referring to the recent ruling by the West Bengal Appellate Authority for Advance Ruling (WBAAAR), ISF said the decision marks an important development for GST enforcement, platform accountability, and the broader principle of competitive neutrality within digital commerce.

The Forum noted that the Government’s approval of ECLGS 5.0 remains a timely and important intervention amid continuing geopolitical uncertainty, global supply chain disruptions, rising logistics costs, inflationary pressures, and weakening global demand affecting MSMEs and exporters across sectors. India SME Forum stated that while credit support remains critical for sustaining MSME operations, protecting jobs, and maintaining investments, structural liquidity challenges and inconsistencies within the GST framework continue to place significant pressure on small businesses.

According to ISF, GST policy must uphold the principle of competitive neutrality, where no participant in the value chain derives an unfair advantage through interpretational arbitrage or regulatory asymmetry.

The Forum noted that the recent WBAAAR ruling reinforces a critical principle, that substance must prevail over form. If an activity operationally functions as a courier or integrated logistics service, its tax treatment should reflect its economic reality rather than contractual structuring or documentation practices.

India SME Forum observed that MSMEs and small online sellers already pay GST transparently across every operational layer, including platform commissions, warehousing, packaging, advertising, payment gateway charges, logistics, and returns management.

In contrast, smaller enterprises typically do not possess access to sophisticated tax structuring mechanisms, large legal teams, advance ruling strategies across multiple jurisdictions, or the ability to absorb prolonged litigation cycles. As a result, MSMEs often become among the most compliant participants within the ecosystem while simultaneously carrying a disproportionate compliance burden.

The Structural Challenge Facing Small Sellers

ISF highlighted key structural concerns impacting MSME competitiveness:

MSMEs continue to bear GST costs across all supply chain activities including logistics, packaging, warehousing, returns and platform-linked expenses.

Any interpretation or structuring that creates materially lower indirect tax burdens for dominant digital intermediaries, while similar ecosystem costs remain fully taxable for MSMEs, raises legitimate concerns around market fairness.

Inverted Duty Structures (IDS) continue to create liquidity stress where MSMEs pay higher GST on inputs and services than on finished products, leading to blocked Input Tax Credits and working capital constraints.

Delayed refunds and locked credits further intensify financial pressure for smaller enterprises operating on thin margins.

ISF stated that the WBAAAR ruling sends an important signal that tax classifications must reflect actual operational conduct, exemptions cannot be engineered through definitional interpretation alone, and regulatory systems should not inadvertently favour scale over fairness. The Forum further stated that India’s digital commerce ecosystem can achieve sustainable growth only when taxation remains neutral, compliance predictable, and market conditions equitable for enterprises of every size.

India SME Forum also highlighted the need for greater regulatory consistency and noted that where substantial questions arise regarding classification practices with broader market implications, there may be merit in broader review mechanisms by GST authorities and the issuance of clearer interpretational guidance. The Forum maintained that policy action should remain transparent, non-discriminatory, legally grounded, and focused on creating future compliance certainty for the entire ecosystem. From an MSME perspective, the larger concern is not targeted enforcement against individual companies but ensuring that no structural tax interpretation evolves into a competitive advantage available only to the largest participants in digital commerce.

Key Recommendations by ISF:

Immediate clarification and uniform enforcement of GST provisions across e-commerce logistics models

Harmonised GST interpretation across states to ensure consistency

Greater transparency around logistics charges and embedded service taxation structures

Expansion of refund eligibility under Section 54(3) to include input services and capital goods

Faster and fully automated GST refund processing for MSMEs

Rationalisation of inverted duty structures affecting small sellers and exporters

Simplification of GST compliance requirements for MSMEs operating across states and digital marketplaces

Speaking on the occasion, Vinod Kumar, President, India SME Forum, stated: "India’s MSMEs have demonstrated extraordinary resilience through multiple global disruptions over recent years. While the Government has taken important steps to support the sector through credit access, formalisation and digital infrastructure initiatives, the next phase of reforms should focus on creating a level playing field. MSMEs operate under rising logistics costs, platform dependency, return burdens and working capital constraints. Taxation frameworks must remain neutral, compliance should be predictable, and no structural interpretation should create unintended competitive advantages. Sustainable growth of India’s digital economy will depend on fairness, transparency and equal opportunity for enterprises of all sizes."

India SME Forum expressed confidence that continued dialogue between industry, Government, regulators and digital platforms will help create a stronger, more equitable and globally competitive MSME ecosystem for India.

About India SME Forum

India SME Forum is India’s leading not-for-profit organisation for Micro, Small and Medium Enterprises (MSMEs), with a large national membership base across manufacturing, services, exports, and digital commerce sectors. The Forum works extensively on policy advocacy, market access, digital empowerment, finance facilitation, skilling, export promotion, women entrepreneurship, and institutional capacity building for MSMEs across India.  

Gen Z Moving Faster On First Homes As Confidence Builds In Bengaluru: Kotak

* Tech‑driven incomes, improving connectivity and wider location choices are helping younger buyers act earlier

Stronger job visibility, improving infrastructure and simpler loan processes are helping first‑time homebuyers in Bengaluru take decisions sooner, according to Kotak Mahindra Bank. The bank is seeing more Gen Z and younger millennials move from renting to owning earlier than before.

“Across the country, we’re seeing homebuyers get younger,” said Nakul Saxena, Head – Home Loans, Kotak Mahindra Bank. “In Bengaluru as well, more first‑time buyers are choosing to move earlier instead of waiting for the perfect time. They are clearer about their budget, preferred locations and what matters in a home.”

What’s driving confidence in Bengaluru

Bengaluru’s strong job market continues to support this shift. Growth in global capability centres, startups is helping professionals build stable incomes earlier in their careers. This is making it easier for many younger buyers to plan for home ownership.

At the same time, ongoing infrastructure work—especially metro expansion and road connectivity projects—is changing how buyers look at the city. Places that earlier felt like long commutes are now within acceptable travel time.

“We are seeing more interest in North and East Bengaluru, where buyers feel they can get better space and still stay connected to work,” Saxena said. “As connectivity improves, people are more open to exploring new locations rather than focusing only on established areas.”

Changing rent vs EMI mindset

Rents in parts of Bengaluru have risen sharply over the last few years, especially in key job corridors. For many households, the decision is about affordability as well as long‑term certainty.

Owning a home can offer more predictability compared to rising rents in high‑demand areas. As a result, some first‑time buyers are choosing to act sooner rather than waiting indefinitely.

What buyers really look for

Kotak’s interactions with home loan customers show that while modern amenities and community living continue to attract buyers—especially those upgrading from rentals—the final decision is still based on a few basics:

Thorough due diligence of all legal aspects related to the land and the property

Getting possession on time

Good construction quality

Homes with natural light and ventilation

“These are the factors that give buyers comfort,” Saxena said. “Amenities are important, but they also want clarity and confidence in their decision. The final decision depends on how the home will work for the family over time.”

Epic Breaks Dock At Comic Con: KITKAT x One Piece Brings A Grand Ship Experience

In a bold extension of its collaboration with One Piece, KITKAT India unveiled a spectacular ship installation at the Comic Con, transforming its presence from a typical stall into a full-fledged immersive experience.

Inspired by the legendary world of One Piece, the larger-than-life ship became a visual and cultural hotspot at the event. Designed to capture the essence of adventure and camaraderie, the installation brought alive the spirit of the high seas through striking aesthetics and interactive engagement zones that invited fans to pause, play, and power up their breaks.

Speaking about the initiative, Mr. Gopichandar Jagatheesan, Head, Confectionery Business, Nestlé India, said, “India’s anime fandom is evolving into a powerful cultural movement, and One Piece continues to be one of the most iconic franchises driving that passion. With KITKAT x One Piece at Comic Con, we wanted to go beyond a conventional brand presence and create an experience fan could emotionally connect with. The ship installation was designed to transport visitors into the adventurous world of One Piece while reinforcing KITKAT’s philosophy of making every break more exciting, immersive and memorable.”

More than just a brand activation, the ship installation stood as a cultural crossover, where anime enthusiasm met an experiential campaign, turning every break into a mini voyage fan won’t soon forget .  

PanIIT Alumni India And GoK To Organise Day-Long PanIIT Bangalore Summit 2026 On May 16

The PanIIT Alumni India, in association with the Government of Karnataka, is organising a day-long PanIIT BANGALORE SUMMIT 2026 on the theme of Sovereignty in Technology at Taj Yeshwantpur, Bengaluru, on May 16, 2026.

Under the leadership of PanIIT Chairman Shri Prabhat Kumar, IRS, Principal Secretary e-Governance Govt of Karnataka Shri Pankaj Kumar Pandey, IAS, Bangalore Summit Chair Shri Neeraj Kumar, and Summit Co-Chairs Shri Swadeep Pillarisetti, Shri Sudhakar Gande, Shri Jai Shankar Sharma the day-long AI & Deep Tech Leadership Summit will bring together under one, ubiquitous summit platform over 2,000 plus innovators, senior officials, founders, investors, industry leaders, and policymakers. The summit, brainchild of over 500,000 plus alumni across 23 IITs, actively engaged in shaping technology, business, and policy worldwide, will explore how the community can catalyse the next wave of innovation, entrepreneurship, and nation building

The summit is being organised at a time when India is entering a defining decade of growth with the summit platform catalysing collaboration around AI, deep tech, sustainability, digital infrastructure, and talent development — areas where IIT alumni are already playing transformative roles. The day-long summit will see keynote sessions, panel discussions, CXO roundtable, showcase of cutting-edge startups, hackathon (AI based solutions for various problem statements by Government of Karnataka & Industry) and innovation showcase.

Among prominent thought leaders and eminent speakers addressing the summit We are honoured to host an eminent lineup of speakers, including:

• Hon’ble Governor of Karnataka (Chief Guest)

• Gurudev Sri Sri Ravi Shankar

• Dr. V. Anantha Nageswaran, Chief Economic Advisor, Govt. of India

• Shivkumar Kalyanaraman, CEO, ANRF

• Air Marshal S Shrinivas, PVSM, AVSM, VSM

• Padma Shri Bharat Goenka, Founder, Tally

• Venkat Padmanabhan, MD, Microsoft Research India

• Irina Ghose, India MD, Anthropic

• Hitesh Garg, India MD, NXP Semiconductors

• Dr. Shalini Rajneesh, Chief Secretary, Govt. of Karnataka

• Abhishek Bansal, CEO, Shadowfax Technologies Ltd

• Harsh Jain, Co-founder & COO, Groww

• Tarun Mehta, Co-founder & CEO, Ather Energy

• Phani Kishan Addepalli, Co-founder, Swiggy, and many more.

https://www.blr.paniit.org/

Karnataka—and in particular Bengaluru—stands today as the epicenter of India’s technological ambition. As one of India’s top GDP-contributing states and the country’s leading hub for venture capital investment, Bengaluru accounts for a dominant share of startup funding and innovation activity. With thousands of engineering colleges and one of the deepest talent pools in the world, it has rightfully earned its place as the ‘Silicon Valley of the East’.

This leadership has not emerged overnight. It is the result of a multi-decade evolution. The first wave was anchored in public sector and strategic institutions such as HAL, NAL, BHEL, and DRDO—laying the foundation for aerospace, defense, and core engineering excellence.

The second wave, in the 1980s and 1990s, saw the rise of IT services giants like Infosys, TCS, HCL, and Wipro, putting India on the global technology map.

The third wave brought consumer technology to the forefront, led by companies like Flipkart, founded by IIT alumni Sachin and Binny Bansal, which catalyzed a generation of entrepreneurs and the broader startup ecosystem.

The fourth wave saw the emergence of globally competitive product and SaaS companies such as Postman and others, building from India for the world.

Today, we are entering the fifth wave—defined by deep technology, artificial intelligence, and scientific innovation. This wave is fundamentally different. It demands longer gestation cycles, deeper research integration, and tighter collaboration between academia, industry, and government. It is here that India must make its most strategic bets if it is to achieve true technological sovereignty.

The Pan-IIT Bangalore Summit 2026 is designed as a response to this moment. Bringing together over 2,000 participants from across all 23 IITs, alongside policymakers, global technology leaders, founders, and investors, the summit is structured not just as a forum for discussion, but as a platform for action.

Through high-level plenaries, deep-dive panels, and parallel tracks across AI, defense, semiconductors, energy, mobility, and healthcare, the summit will identify critical gaps and opportunities. A curated pitch-a-thon will connect high-potential startups with over 200 venture capitalists, while a 10,000-participant hackathon will tackle real-world challenges sourced directly from the Government of Karnataka. These are not theoretical exercises— the best solutions will be evaluated for real deployment at scale within the state.

This integration of ideas, capital, and execution reflects the core philosophy of the summit: to move from conversation to creation, from intent to impact.

At its heart, the summit is also a call to action. In a world increasingly shaped by technological power, India cannot afford to remain a follower. With the United States and China leading the global technology race, India stands as the next major frontier. The opportunity is immense—but so is the urgency. We must build not only in applications, but in deep science, core technologies, and foundational innovation.

The Pan-IIT ecosystem—with its unparalleled intellectual capital and global influence—is uniquely positioned to lead this charge. This summit is a platform to align that potential with national priorities and global ambition.

Sovereign Tech. Built in India. Scaled to the World.

SBI General Insurance Spotlights Need For Comprehensive Health Cover Amid Rising Medical Costs

* Continuing of ‘Chuniye Bharosa, Apno Sa’, Pankaj Tripathi urges families to priorities health and financial security

SBI General Insurance, one of India’s leading general insurance companies, has announced a new film featuring Pankaj Tripathi in continuation of its campaign ‘Chuniye Bharosa, Apno Sa’. The film highlights the growing need for health insurance in our daily lives and in these uncertain times.

India is witnessing a steady rise in lifestyle-related health concerns and medical inflation, increasing the financial burden on households during emergencies. Recent government data released through the National Statistical Office’s (NSO) 80th round health survey showed that an average hospitalisation in the country now leads to an out-of-pocket expenditure of over ₹34,000 for households, underlining the significant financial burden medical emergencies can create for families despite growing health insurance penetration.

Featuring Pankaj Tripathi, the film is rooted in the realities of everyday life. It vividly reflects the daily hustle, long commutes, demanding workdays, and sacrifices people make to secure a better future for their families. Through an emotional and relatable narrative, the film reminds viewers that while they work tirelessly for their loved ones, they often overlook a key priority protecting the health and financial well-being of their families and securing the future of those who matter most. The campaign reinforces the importance of choosing trusted and adequate health insurance support during uncertain times.

Speaking on this, Rathin Lahiri, Head - Marketing & CSR, SBI General Insurance said, “Healthcare preparedness today is about more than just owning an insurance policy. For salaried individuals with family responsibilities, setting aside at least 2% of annual income towards insurance can be a prudent step to address changing health needs and rising medical costs. Through our Chuniye Bharosa, Apno Sa campaign, featuring Pankaj Tripathi as brand ambassador, we wanted to reflect the everyday efforts people make for their loved ones while encouraging a more proactive approach to protecting their family’s health and financial well-being. The campaign underscores the importance of choosing coverage that genuinely supports families during uncertain times.”

Health insurance today is evolving beyond emergency financial support to become an important pillar of long-term healthcare and financial preparedness for families. Planning ahead through adequate health coverage can often help families navigate medical uncertainties more confidently while reducing financial strain during emergencies.

SBI General Insurance continues to offer customer-centric health insurance solutions designed to support individuals and families with comprehensive coverage and flexible benefits. Its recently launched Health Alpha plan offers customisable coverage options, cashless hospitalisation across an extensive hospital network, preventive healthcare benefits, coverage for modern treatments, and seamless claims assistance, helping customers choose protection suited to their evolving healthcare needs.

Below are the links for the video:

LinkedIn: https://www.linkedin.com/posts/sbigeneralinsurance-chuniyebharosaapnosa-ugcPost-7459845802304262145-W6pv?utm_source=share&utm_medium=member_desktop&rcm=ACoAABSanlwBiZIYIf3ybn4lx50jHiiZ4-bSj3g

Facebook:https://www.facebook.com/share/r/1H4XS4jStf/?mibextid=wwXIfr

Instagram:https://www.instagram.com/reel/DYOijkjtFLy/?igsh=Zjd3cjkweW5ieTg4

Twitter: https://x.com/sbigeneral/status/2054080811524309221?s=46

YouTube: https://youtu.be/hJEl7oFQqTA?feature=shared

About SBI General Insurance

SBI General Insurance, one of the fastest-growing private general insurance firms, backed by the robust support of SBI, upholds a legacy of trust and security. We position ourselves as India's most trusted general insurer amidst a dynamic landscape. Since our establishment in 2009, our expansion has been substantial, growing from 17 branches in 2011 to a nationwide presence in 146 branches.

The company received numerous prestigious accolades, showcasing its excellence across various domains. Key honors include being named as the Domestic General Insurer of the Year – India and Claims Initiative of the Year – India at Insurance Asia Awards 2025 Singapore, Large General Insurance category at the Mint BFSI Summit & Awards, the 3rd InsureNext Awards 2024 for Best Claims Settlement, and India’s Best General Insurer of the Year at the 7th Insurance Conclave Awards. At the India Insurance Summit & Awards 2024, the company secured titles for General Insurance Company of the Year and Leading Implementer of Analytics Technology in Insurance. Additionally, it was honored as the Best BFSI Brand at the ET NOW Best BFSI Brands Conclave 2024 and included in BW BusinessWorld’s India’s Most Respected Companies. Certified as a Great Place to Work in 2024, the company also excelled at the ETBFSI Exceller Awards 2024 with recognition for Best Claims Management in Insurance and Best CSR Campaign of the Year, further highlighting its commitment to social responsibility and innovation.

With a team of over 9,000+ employees and our multi-distribution model covering Bancassurance, Agency, OEM, Broking, Retail Direct Channels, and Digital collaborations, we are committed to providing both Suraksha and Bharosa to all our consumers. Leveraging a vast network that includes over 22000+ SBI branches, plus agents, financial alliances, OEMs, and digital partners, we extend our services to even the most remote areas of India. Our offerings cater to Retail, Corporate, SME and Rural segments, and our diverse product portfolio ensures accessibility through both digital and physical channels.