CMF Launches Buds Neo; Most Accessible Entry Point Into The CMF Ecosystem

* New earbuds combine a distinctive dual-tone design, 12.4 mm dynamic driver, up to 35 dB Adaptive ANC, 4-mic Clear Voice Technology, and up to 52 hours of playback.

Today, CMF announced Buds Neo, its most accessible earbuds entry point yet, designed to bring the essential CMF experience to more people. Combining clear, engaging sound, practical everyday features and CMF's distinctive design language, Buds Neo focuses on what matters most while making it easier than ever to step into the CMF ecosystem.

Designed to make the CMF ecosystem more accessible, Buds Neo delivers a complete everyday audio experience without unnecessary complexity. From its distinctive dual-tone design and 12.4mm dynamic driver to Active Noise Cancellation, long-lasting battery life and the Nothing X app experience, Neo is made for people who want great everyday audio that simply works.

Designed to stand out

CMF Buds Neo brings CMF's signature geometric design language to a bold new form. The charging case combines a distinctive square shape with a tactile circular dial, creating a contrasting two-tone look that gives Neo its own visual identity.

The dial and case use contrasting colours to create a playful, distinctive finish, while the tactile surface makes the dial satisfying to interact with. A built-in lanyard hole also makes it easy to attach a strap and carry Neo wherever you go.

Available in Black, White and Dark Blue, the design brings CMF's playful approach to colour, form and materials to its most accessible earbuds yet.

A wider way to listen

At the heart of Buds Neo is a 12.4mm dynamic driver, designed to deliver deeper, fuller bass with the power to move more air. A titanium-coated PET dome helps keep vocals and details clear, while the flexible PEEK + PU surround gives the driver more room to move.

Neo also supports static spatial audio, creating a broad sound field that makes audio feel as though it is coming from in front, behind and beside you. Movies and concert recordings in particular become more engaging and realistic, giving users a wider way to experience their content.

For listeners who like to shape their sound, Buds Neo comes with six professionally tuned EQ presets, covering different listening styles from Pop and Rock to Electronic, Classical and Enhance Vocals. Users can also create their own sound profile with Custom EQ through the Nothing X app.

For those who want more impact, Bass Enhancement adds additional weight to the low end while keeping the rest of the music clear. Users can choose between Off, Level 1 at 50%, or Level 2 at 100% through the Nothing X app.

Less noise. Clearer calls.

Buds Neo features up to 35 dB of Active Noise Cancellation, with three levels to choose from depending on the environment. For a more effortless experience, Adaptive ANC can automatically find the right balance as surroundings change.

For calls, Buds Neo uses four HD microphones, with two microphones on each earbud, combined with Clear Voice Technology to help keep voices clear on calls, even outdoors or while on the move.

Built to keep listening

Buds Neo is designed to keep music going from morning commutes to late-night listening. With ANC turned off, it delivers up to 52 hours of total playback, giving users extended listening time without constantly reaching for a charger. Each earbud delivers up to 11 hours of music playback with ANC off, while total playback remains up to 30 hours with ANC on.

When time is short, fast charging provides up to 5.5 hours of playback from just 10 minutes of charging. The earbuds feature 45mAh batteries each, while the charging case houses a 460mAh battery. Full charging takes approximately 70 minutes through USB-C.

Unlock more with the Nothing X App

Buds Neo works with the Nothing X app, giving users more control over their listening experience.

Through the app, users can access ultra-low latency gaming mode, personalised touch controls, dual-device connection and pro-tuned sound presets. Custom EQ and Bass Enhancement also let users fine-tune their listening experience around their own preferences. The earbuds support 120ms Low Latency Mode, which can be manually activated through the Nothing X app for a more responsive gaming experience.

Touch controls can also be customized to manage functions including next and previous track, call rejection, Noise Cancellation and Transparency, as well as volume. Google Fast Pair and Microsoft Swift Pair make connecting to compatible devices simple, while Bluetooth 6.0 provides reliable everyday connectivity. Buds Neo is compatible with Android 6.0 and above and iOS 13 and above, making the CMF experience accessible across a wide range of devices.

Pretty Perfect.

CMF Buds Neo is built around the idea that entering the CMF ecosystem should be simple.

It brings together the essentials of everyday audio, clear and engaging sound, practical features, dependable battery life and distinctive design, in a product designed to be accessible to more people.

With Buds Neo, CMF makes it easier to experience its approach to technology for the first time, bringing functionality, simplicity and style together in one of its most accessible products yet.

Pricing and Availability

CMF Buds Neo will be available in Black, White, and Dark Blue colorways and will be sold at an exclusive launch price of ₹1,999, starting 26 August 2026 in India at Flipkart and across leading retail partners, including Croma, Reliance Digital and Vijay Sales.

To stay updated on all the latest information, please follow CMF on Instagram and X.

About CMF

CMF is a consumer technology brand focused on making great design more accessible. Headquartered in India, CMF operates as an independent entity with end-to-end capabilities across design, R&D, manufacturing, and marketing, supporting its global ambitions.

Since its launch in 2023, CMF has scaled rapidly across key international markets, driven by a growing global community and a clear focus on delivering meaningful innovation and core functionality without compromise. Its products have received global recognition, including the prestigious iF Design Award and Red Dot Award, and have sold millions of units in over 60 countries.  

Drivn Signs MoU With Tata Motors To Offer Innovative Leasing And Financing Solutions For Its Electric Commercial Vehicles

* The partnership will offer customised leasing solutions to speed up EV adoption across commercial fleets

Drivn, an EV leasing platform focused on heavy commercial fleets has signed a Memorandum of Understanding (MoU) with Tata Motors, India’s largest commercial vehicle manufacturer, to explore leasing-based deployment of electric commercial vehicles in India for fleet operators. Under this partnership, Drivn will offer customised leasing solutions for Tata Motors’ electric commercial vehicle portfolio, enabling fleet operators to transition to electric vehicles through simpler and customised financing solutions.

Drivn offers bespoke operating lease solutions tailored to commercial fleet operators. By bridging long-standing gaps across financing, deployment and charging infrastructure, it is helping make the shift to electric simpler and more practical, accelerating fleet electrification across India.

Tata Motors is leading the commercial mobility transition with the widest electric CV portfolio and an ecosystem that makes electrification both practical and profitable. The company works closely with fleet owners to optimise performance, uptime, charging and financing across the lifecycle. As adoption deepens, Tata Motors remains focused on delivering end-to-end solutions that help customers transition confidently to zero-emission mobility.

Speaking on the occasion, Mr. Rajesh Kaul, Vice President & Business Head – Trucks, Tata Motors Ltd., said, “Tata Motors is committed to democratising clean mobility and accelerating India’s transition towards sustainable transportation. Together with Drivn, we aim to make electric trucks more accessible to our customers. Our electric trucks portfolio has been engineered to deliver performance, reliability and operating economics that meet the evolving needs of our customers, while helping them confidently transition to zero-emission technologies.”

Manav Bansal, CEO and Co-founder of Drivn, said, “Making electric fleets commercially viable is key to driving adoption at scale. While there is growing interest from operators, the shift ultimately depends on how practical and accessible these solutions are. Partnering with Tata Motors allows us to combine a strong vehicle portfolio with our leasing model, addressing key barriers such as upfront costs and deployment timelines. Through this partnership, we intend to deploy over 1,000 electric trucks over the next two years, offering fleet operators a clearer and more scalable path to electrification while contributing to the broader growth of the EV ecosystem in India.”

Alpna Jain, Co-founder and Chief Business Officer at Drivn, said, “Electric fleet adoption scales when the right ecosystem comes together for support. With Tata Motors’ strong market presence, fleet operators gain trust and access as we are getting the elements of maintenance of vehicles, uptime as a joint commitment from OEM and combining technology to monitor efficiencies.”

Tata Motors continues to lead the nation’s electric commercial vehicle transition with a robust portfolio. The company newly-introduced a comprehensive portfolio of electric trucks ranging from 7 to 55 tonnes, built on the new I‑MOEV (Intelligent Modular Electric Vehicle) Architecture under the Tata Trucks.ev brand. Engineered for sustainable, efficient and high‑performance operations, these trucks address a wide spectrum of applications including e‑commerce logistics, construction material movement and port operations. Backed by the rapidly growing EV charging infrastructure and a nationwide service network, Tata Motors remains steadfast in its commitment to advancing sustainable mobility and strengthening India’s green transportation ecosystem.

About Drivn:

Drivn is building India’s operational and financial backbone for commercial electric mobility. The company acquires, owns, and leases electric buses and trucks, supported by an integrated tech stack model that includes planning charging infrastructure, battery lifecycle management, fleet operations, and end-of-life solutions. Its OEM-agnostic approach is purpose-built for intercity transport operators, logistics providers, and asset-intensive industries transitioning to electric fleets at scale.

Backed by global institutional investors, Drivn combines institutional capital with deep tech capability. Its proprietary platform and on-ground operating data better asset utilisation, efficiency, and performance that large fleets demand, supporting customers across sectors such as intercity bus transportation, logistics, ecommerce, cement, and steel.

About Tata Motors Ltd (Formerly TML Commercial Vehicles Ltd):

Part of the USD 180 billion Tata Group, Tata Motors Ltd., (BSE: Scrip code 544569; NSE: Scrip code TMCV) is India’s largest and a globally renowned manufacturer of utility vehicles, pick-ups, trucks, and buses. With over eight decades of leadership in commercial mobility, the company is known for its innovation, reliability, and performance. Its advanced powertrains, connected technologies, and intelligent fleet solutions support a wide range of applications—from last-mile delivery to public transport while seamlessly driving the wheels of the nation’s economy. Guided by its brand promise Better Always, Tata Motors delivers future-ready solutions that enhance customer experience and drive sustainable growth. The company operates in India and South Korea, with a global presence across Africa, the Middle East, Latin America, Southeast Asia, and SAARC countries.

As per the Composite Scheme of Arrangement sanctioned by the Hon’ble National Company Law Tribunal, Mumbai Bench—amongst Tata Motors Limited, TML Commercial Vehicles Limited (the Company) and Tata Motors Passenger Vehicles Limited—the Company’s name was changed to Tata Motors Limited from TML Commercial Vehicles Limited (effective 29 October 2025), and its equity shares are listed on the BSE Ltd and the National Stock Exchange of India Limited.

'Rang Bana Rahe': Berger Paints Unveils A New Campaign Celebrating The Colour Within Us

The new campaign draws inspiration from Berger's legacy in making high-performance paints that keep their colour intact, to celebrate the resilience of humans to keep their colour alive, no matter what life brings.

Campaign live on:

YouTube

LinkedIn

Instagram

Berger Paints India Limited, the country's second-largest paint company unveiled a refreshed brand identity anchored in a powerful belief: that whatever life might test us with, it should never take away our colour. Brought to life through the thought, 'Rang Bana Rahe', the new campaign reinterprets Berger Paints’ long-standing promise of preservation of colour through a deeply human lens. In a category where brands have often looked alike and colour has been celebrated as an outward expression, Berger offers a different perspective with a distinctive brand identity and a visual treatment that stands apart.

For decades, Berger has protected colour with HomeShield, which defends against rain; WeatherCoat Anti Dustt, which keeps dust at bay; and Easy Clean, which resists everyday stains. That commitment has shaped the company's products, its innovations, and its place in millions of homes. With 'Rang Bana Rahe', Berger takes that enduring promise of safeguarding colours beyond walls to people. ‘Rang Bana Rahe’ is a perspective on life as much as it is about paints. Just as Berger's paint preserves colour throughout every season, the campaign celebrates the resilience to hold on to our colours within our individuality and spirit, even when life puts them to the test.

The campaign opens with a film featuring Khushrangi, whose colours never fade—literally or metaphorically. Unaffected by rain, dust or heat, just as his spirit remains unshaken through every twist and turn of life. As his day unfolds, the film reveals the power of human resilience. It reminds us that true strength lies not in avoiding life's challenges, but in preserving what makes us who we are despite them.

Commenting on the campaign, Abhijit Roy, MD and CEO, Berger Paints India, said, "For years, Berger has been known for protecting colour through our products like Easy Clean and Anti Dustt. As we looked to the future of the brand, we asked ourselves what protecting colour truly means. We realized it isn't just about walls—it is about people and the strength to hold on to who they are through life's ups and downs. That's the spirit behind 'Rang Bana Rahe', a distinctive identity that brings our promise of preservation of colour to life in a more human and meaningful way. Just as Berger's coatings defend colour through every season, 'Rang Bana Rahe' celebrates the resilience to face life's challenges without losing the colours that define us."

Abhijit Avasthi, Founder, Sideways Consulting, said, “The brief wasn’t to create another campaign about paints. It was to uncover an idea only Berger could own. Its leadership in protective coatings gave us an opportunity to make that promise deeply human. At its heart, Rang Bana Rahe’ is a celebration of resilience and defiant joy; the quiet determination to hold on to your colours no matter what life brings. Everything from the identity to the film flows from that single thought.”

The campaign film has also been developed in multiple Indian languages to connect with audiences across regions. The campaign will be rolled out across television, digital platforms, social media, and various other consumer touchpoints nationwide.

About Berger Paints India Ltd.

Berger Paints is among India's leading paint and coatings company and ranked among the top 15 coatings companies globally operating across India, Bangladesh, Nepal and Europe either directly or through its subsidiary companies. Berger is well recognized in India for its innovations in products and services which has helped reshape the industry over the course of the past few decades. These include the popularization of the tinting systems which redefined the Indian Paint market, launch of products like Easy Clean and WeatherCoat range, the introduction of the iTrain centers for training on paints, coatings and painting processes and Berger's innovations extends even to scaling up the concept of semi-automated painting tools under the Express Painting range which saw a significant change in the way painting contractors operated in the Indian market.

About Sideways Consulting

Founded in 2015 by Abhijit Avasthi, former National Creative Director at Ogilvy, and Sonali Sehgal, former Senior Vice President at Ogilvy, Sideways is a brand adoption agency. The firm makes it easier for people to adopt products, services, and ideas at scale.

Sideways believes adoption stalls when marketing solutions are approached in silos, without understanding real world behaviour. To solve this, they integrate diverse disciplines - strategy, design, tech, and storytelling - to diagnose the real barriers to growth. This approach allows them to follow the problem wherever it leads, delivering solutions ranging from advertising and brand architecture to product design and tech interventions for clients looking to enter new markets or shift entrenched habits.

Sideways has worked with over 100 clients across categories, including Pidilite, Google, P&G, Sleepwell, Kia Motors, Nykaa, Meesho, Navi UPI, Borosil, Suhana Masala, Federal Bank, TVS, Disney, Citibank, Urban Company, Taj Hotels, Hamleys, Croma, Axis Bank, and Ahmedabad University, among others.

Sideways also creates original IPs through Sideways Play, a division that designs and sells innovative games and toys.  

Netflix Brings Fans Its Biggest South Indian Slate This Year

* A new film from Tamil, Telugu and Malayalam cinema every week this year

Netflix is doubling down on its commitment to South Indian storytelling, releasing an average of one new film every week across Tamil, Telugu and Malayalam cinema for the rest of the year. Building on the momentum of a record-breaking first half of 2026, we're continually expanding one of the industry's most diverse and exciting film slates, bringing together celebrated filmmakers, beloved stars, and stories across every genre and mood. For entertainment fans, that means there's always something new waiting to be discovered on Netflix.

From big blockbusters to intimate and deeply felt stories, Netflix’s Indian film slate in the first half of 2026 made room for it all. Youth, With Love, Blast and Bharathanatyam 2: Mohiniyattam struck a chord with audiences, underscoring our commitment to stories that resonate deeply and travel widely. Recently, Made in Korea became the first South Indian title to take the No. 1 spot on our Global Non-English Films list. The film also reached the Top 10 in 54 countries, from Brazil, Mexico, Argentina, and Venezuela, to Korea, Taiwan, and South Africa. Following this worldwide reception, lead actress Priyanka Mohan was appointed Honorary Ambassador for Korea Tourism, a sign of the Netflix Effect in action, where stories travel far beyond their origins and create meaningful cultural connections.

The slate continues to bring fresh stories to audiences, with Pyaar Prema Kalyanam set to flip the script on love, marriage, and everything that comes after “I do” when it premieres on August 21. The rest of our line-up this year also features highly anticipated theatrical films, including the recently released Ramcharan’s Peddi alongside upcoming films like Dhanush’s OM – Chapter 1: Udhiram, Vijay Deverakonda's Ranabaali and Nani’s Paradise among several other exciting films.

As Netflix’s South Indian catalogue grows, the platform is focused on going even deeper into culturally authentic stories with distinct local flavours that remain universally relatable.

Netflix is expanding its offering of films and series in South Indian languages, focusing on variety and experimenting across formats, genres, themes, and creative voices. Alongside bringing theatrical blockbusters to our members, we are also expanding our Originals slate for the region. From films like Stephen and Takshakudu to series like The Game (Netflix’s first Tamil original series), Super Subbu (Netflix’s first Telugu original series), and Legacy, we are pairing major licensed films with fresh originals to serve our growing audience with more choice and more of the stories they love, making Netflix a go-to destination for entertainment.

Monika Shergill, Vice President, Content, Netflix India, said,“Bringing audiences a new title from South India every week reflects the depth and variety of Netflix’s programming across Tamil, Telugu and Malayalam. By working with both established and emerging talent, we are bringing audiences the range of genres they love. What we are seeing is remarkable: these stories are not only succeeding at home, but travelling around the world — a testament to the authenticity, craft and originality of storytelling from the region.”

Naveen Yerneni, Co-Founder Mythri Movie Makers, added, "Our partnership with Netflix began with Pushpa 2, a big-ticket spectacle on a massive scale, and the film went on to find renewed love from India and around the globe. With thought partners like Netflix in the market, we're excited to push the creative envelope and deliver not just epic hits like Pushpa, but also story-forward, character-driven films like Dude that have found genuine love with audiences on Netflix. That tells us there's room for both the big spectacle and the intimate story with heart. We don't have to choose one lane — we can keep making the big films Telugu audiences expect, while also backing stories that deserve to be told, knowing that with Netflix, these stories will reach the world."

Archana Kalpathi, Creative Producer, AGS Entertainment shared, “At AGS, we’ve always believed in small films with big hearts. That philosophy has kept us going as one of the long-standing production houses in Tamil cinema. What’s changed is finding partners who are willing to back that belief. Netflix stood behind Dragon when it was still just a story. It went on to become a top-five box-office hit and then found an entirely new audience on Netflix. When we wanted to make Blast—a female-led action film with very little precedent in Tamil cinema—Netflix backed that too. And with Love Today, we saw a simple gap: audiences wanted romantic comedies, but very few people were making them. At AGS, we’ve always believed in content-oriented cinema, and in using our films as a platform to introduce and support new actors and technicians in Tamil cinema. Having a partner like Netflix, who shares that willingness to bet on the story and the talent behind it, has helped us continue doing that. For us, it has always been about the story first. Having a partner willing to make that same bet has allowed us to take bigger creative risks, back new voices and talent, and still make the kind of films AGS has always set out to make.”

South Indian stories on Netflix continue to resonate strongly with audiences in India while reaching new fans around the world at a significant scale.

Every year since 2023, Netflix has licensed 50% or more of the top 10 highest-grossing Tamil and Telugu films at the box office.

Since 2025, a South Indian film has been featured in Netflix’s India Top 10 Films list every single week.

Globally, Tamil, Telugu, and Malayalam films appeared in the Netflix Global Top 10 Non-English Films list for 39 out of 52 weeks in 2025, more than doubling their presence on the global list since 2023.

These stories are also reaching new audiences worldwide: South Indian titles made it to Top 10 lists in 59 countries outside India in 2025, compared to 26 countries in 2024 and 17 in 2023.

About Netflix:

Netflix is one of the world’s leading entertainment services, offering series, films, games and live programming across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.  

Interio Scales Technology-Led Furniture Shopping As Its e-Commerce Business Grows 14x In Three Years

* AI-powered recommendations, 3D visualisation, Room Planner and configurable furniture help customers visualise, personalise and adapt their spaces ~

Interio by Godrej, a leading furniture brand from the Godrej Enterprises Group, is transforming furniture shopping experience by combining personalisation, digital engagement and physical retail at scale. Its digital engagement tools have contributed to 6% improvement in conversion rates, as the brand integrates AI-powered recommendations, 3D visualisation, room planning and configurable furniture solutions across the customer journey.

Interio's e-commerce business has grown 14x over the last three years and now contributes 15% to its furniture business. The brand has also expanded its delivery and installation network from 1,200 to 20,000+ pincodes, while enabling 24-hour delivery and installation across state capitals. Post rebranding, Interio has moved from a traditional product-led retail approach towards an experience-led model that connects physical stores, digital platforms and design consultations. The technology-led approach has been implemented across 137 stores using digital engagement tools situated in 20 cities.

Dr. Dev Narayan Sarkar, Senior Vice President and Head of Consumer Business, Interio said, “Furniture purchase is increasingly becoming a decision about how people want to use and experience their home space. The way Indians live and buy furniture is changing as urbanisation expands beyond the larger metros and households adapt to new spaces and evolving needs. Consumers are looking for furniture that works within their homes, serves multiple purposes and can adapt as their requirements change. This is driving us to move beyond a product-led approach towards more personalised and technology-enabled experiences. With digital visualisation, design consultation and configurable furniture, Interio is helping customers make decisions based on their space, lifestyle and changing requirements.”

The transformation extends beyond the customer-facing experience. Interio is investing in Robotic Process Automation (RPA), integrated supply-chain platforms and connected technology systems to improve operational efficiency, communication and fulfilment. The objective is to connect the customer-facing digital journey with the backend processes required to deliver a more consistent experience.

Interio's 3D Room Planner and 3D Configurator allow consumers and store teams to create room layouts using actual dimensions, visualise furniture in 2D and 3D and explore different configurations before making a purchase. The Measure & Recommend solution further supports space planning by helping customers identify furniture options based on available dimensions and layout requirements.

The brand also introduced UPMODS, a modular and upgradable furniture platform with more than 2,450 configuration combinations. The platform allows consumers to modify, expand and upgrade furniture as their requirements change, instead of replacing an entire product. This approach addresses the consumer problem of changing needs of the family.

About Interio by Godrej

Interio by Godrej is India’s leading furniture and design brand for homes and workspaces, from the Godrej Enterprises Group, offering products and solutions that combine style, functionality and durability. It offers a wide-ranging portfolio that spans residential interiors (furniture, soft furnishings, and services) and commercial and institutional environments including offices, schools, hospitals, laboratories, and turnkey AV solutions.

Today, Interio by Godrej enjoys the largest retail footprint across the country with 1000+ retail stores and serves customers both online and offline. It operates five state-of-the-art manufacturing facilities across Mumbai, Khalapur, Haridwar, Shirwal, and Bhagwanpur.

Driven by a passion for innovative and sustainable design, the brand has been recognised with 75+ design awards and has secured 900+ registered designs.  

Sony India Unveils The FE 100-400mm F5.6-8 OSS Super Telephoto Zoom Lens

* Weighing just 654g, the new lens combines versatile 100-400mm reach, advanced optics and fast autofocus in a compact, lightweight design with up to 800mm reach using an optional teleconverter

Sony India today announced the launch of the FE 100-400mm F5.6-8 OSS, the latest addition to its full-frame Alpha™ E-mount lens lineup. Designed especially for the wildlife photography enthusiasts, travelers and creators, the new lens combines an ultra-compact, lightweight design with advanced optics and fast autofocus, making super-telephoto shooting more accessible and enjoyable than ever before.

Offering a versatile 100-400mm focal range, the FE 100-400mm F5.6-8 OSS brings distant moments and expressions closer with stunning clarity. Weighing just 654 grams and measuring 165.5mm in length, it is one of the most portable and easy-to-manage lenses in its category, enabling professionals to carry effortlessly for wildlife and sports photography, travel, and everyday adventures. The lens also supports optional teleconverters, extending reach up to an impressive 800mm reach for situations that demand even greater proximity to the action delivering excellent image quality.

Outstanding Optical Performance in a Compact Form:

The FE 100-400mm F5.6-8 OSS is built to deliver clear, sharp images across the entire zoom range. Its advanced optical construction includes two ED (Extra-low Dispersion) glass elements and two aspherical elements that deliver clear and sharp images, ensuring high resolution and contrast from the center to the edges of the frame.

With a 9-blade circular aperture, it helps create smooth, natural-looking bokeh that beautifully isolates subjects from the background, adding expressive depth to portraits, nature, and other telephoto scenes.

For close-up shooting, the lens offers a maximum magnification of 0.41x and a minimum focusing distance of just 0.86m, allowing users to capture fine details of small objects, and other subjects that benefit from tighter framing.

Offers Fast, Precise AF and Optical Stabilisation for Handheld Shooting:

The lens is equipped with dual linear motors that deliver fast, precise, and quiet autofocus performance, making it easy to track active subjects such as birds, wildlife creatures, and athletes in motion. With fast AF performance and built-in Optical image stabilization, its effectively reduces camera shake and helps deliver sharp, blur-free images when shooting handheld at long focal lengths.

Built with Practical Controls and Dependable Performance for Outdoor Shooting:

Designed with the outdoor photography in mind, the FE 100-400mm F5.6-8 OSS features practical on-lens controls, including a focus hold button, focus-mode/range switch, and zoom lock switch, enabling quick and intuitive operation. Its dust and moisture resistant design provides reliable performance when shooting in challenging outdoor conditions, giving users the confidence to take the lens wherever their adventures lead.

Sustainability-focused Design and Packaging:

As part of Sony’s Road to Zero initiative, the FE 100-400mm F5.6-8 OSS incorporates recycled materials across its built and design. Over 41% of the total plastic weight used in the lens is recycled, with more than 32% of the plastic in the lens barrel, over 89% in the lens hood, and over 88% in the lens caps being made from recycled materials. Additionally, Sony is transitioning towards non-plastic, recyclable packaging materials, with plant-based non-woven fabrics used for product bags.

Pricing and Availability:

The FE 100-400mm F5.6-8 OSS lens will be available across all Sony Centers, Alpha Flagship stores, Sony authorized dealers, and major electronic stores across India, as well as on e-commerce platforms such as Amazon and Flipkart, starting from 20th August 2026 onwards.

Model	MRP (in INR)	Availability
FE 100-400mm F5.6-8 OSS	94,990/-	20th August 2026 onwards

 

About Sony Alpha Community

In an effort to build a robust Alpha community with a strong network of amateur and professional photographers on one platform, a special initiative has been undertaken by Sony India where users can now avail several benefits by simply registering their Alpha cameras, lenses and accessories on the Alpha Community. Some of the benefits of registration include an extended warranty of 3 years (2-year standard warranty + 1 Year extended warranty) and free exclusive workshops by Sony experts and Artisans. Customers can also avail attractive discounts on photo tours (50% discount on photo tours for their first trip and 25% discount for the consecutive trips) and a chance to participate in photography/videography contests to win exciting prizes like cameras, lens and professional camcorders and a lot more. The platform will be a one-stop destination to get all the latest updates, firmware updates, free service camps, workshops and new launches for Sony Alpha. For more information, visit Alpha Community.

Explore the new Sony Alpha Community App. We invite you to download, experience, and share feedback on the app.

Register your Sony products with ease

Join expert-led Alpha Classroom sessions

Stay informed about upcoming workshops near you

Download Now:

Android: https://shorturl.at/2xvWn

iOS: https://apple.co/43EydLs

Alpha Classroom: Alpha Classroom is a series of tutorials where experts will take you through the nuances of photography & Videography, advise you on the right gear and help you explore your creative potential to reach its fullest expression. Come, learn with us and together, we will conquer the world of your dreams. https://alphacommunity.in/alpha-classroom/courses/

Ask an Expert: Ask an Expert is a one-stop platform to get all your questions related to cameras, lenses, gear and more answered by a Sony Alpha Expert. It’s easy, convenient, and free! Yup! You heard it right. Choose your slot and book an appointment with an expert today! https://alphacommunity.in/ask-an-expert/.

About Sony India Pvt. Ltd.

Sony India Private Limited (Sony India), a private limited company with its ultimate holding company as Sony Group Corporation, Japan, has established itself as a premium brand in various product categories including television, digital imaging, personal audio, home entertainment, gaming, car audio, and professional solutions. The company places strong emphasis on customer satisfaction and maintains high standards in sales and services. Sony also prioritizes environmental sustainability, aiming to achieve a zero environmental footprint throughout the lifecycle of its products and business activities to contribute to a healthier and enriched life for all of humanity and future generations.

New Meta AI Features For Small Businesses Across Indian Market

* We're launching new Meta AI features designed to help small businesses get more done and grow.

* Meta AI can now work with Facebook and Instagram analytics, Meta Ads, and Google Workspace to pull insights, audit and optimize campaigns, benchmark your business against similar brands, and help you understand what's working and how to improve.

* Meta AI can turn that information into the decks, docs, and spreadsheets you need and run recurring tasks and reminders to keep you up to date on how your business is doing.

* We're also sharing a quick guide to how Meta AI fits alongside our business products from Meta, including Meta Business Agent and Meta AI business assistant, so you know where to go for the insights and support to keep growing.

Today, we're starting to introduce new features in Meta AI designed to help small businesses get more done and grow faster. We're building Meta AI to be a partner to small businesses, and this is just the beginning.

Across meta.ai, the Meta AI mobile app, and the new Meta AI desktop app, you can now choose to have Meta AI work directly with your Instagram and Facebook accounts, Meta ad campaigns, and Google Workspace (Gmail, Docs, Sheets, and Slides). When Meta AI can see all of this context in the same conversation, the insights get sharper and more specific to you. With the new Mac app, you can share a window during a session to show what you're working on, and it responds with tailored advice to the work in front of you. You can also use built-in dictation that works across all apps on your Mac.

This update means you can ask Meta AI questions about your business and get answers drawn from the context only Meta has, like your account engagement and ad performance. Beyond your own accounts, you can get publicly available insights about comparable brands and how they are building their presence on Meta.

You can also prompt Meta AI to use information from your business info and the web to create decks, docs, and spreadsheets you need to keep your business growing. And, you can let Meta AI handle work you've been doing manually by setting up recurring tasks and reminders to stay up to date on how your business is doing.

Here's what that looks like in practice:

Understand your organic content

Ask Meta AI about your organic Facebook and Instagram content and it draws on your audience engagement (reach, saves, shares, comments, and profile visits) to tell you what's resonating with your audience and give personalized suggestions based on what's worked.

Prompt to try: "What types of content have worked best for my Instagram account over the last month? What can I do differently? Send me a report every Monday.”

Understand your market landscape

You can ask Meta AI to analyze public content and engagement patterns from similar brands on Facebook and Instagram – so you can see what’s working and how you might be able to stand out.

Prompt to try: “Benchmark my organic performance against 5 top and comparable brands in my space - am I ahead or behind, what's driving the gap, and what should I change? Check the brand list with me first.”

Optimize your Meta ads

Alongside your organic insights, you can get a clear understanding of what's working in your Meta ad campaigns as well as suggestions for what to change next. Meta AI reviews your ads performance data and surfaces robust analysis — from which audiences are delivering, patterns in your best performing content, which ad creative is no longer resonating and why, to where your budget could work harder.

Prompt to try: “Review my ad performance over the last 90 days: what's working, what's not? What do my top ad sets have in common, and what should I change in the next 30 days? Then, turn the analysis into a 3-slide deck I can share with my team.”

Early Feedback from Small Businesses

Early testing results of these new Meta AI features are showing strong promise. Businesses who tested the features praised how the recommendations were specific enough to act on because they're drawn from their own content, performance, and audience – not general advice.

Here’s what they told us:

"Meta AI gave me a comprehensive breakdown of my ad performance in seconds - which angles are working, which formats and creators are driving results, and exactly what to do next. It's data-driven, actionable, and surfaced insights that would've taken me much longer to pull together on my own."

– Max S., Growth Marketing Lead, Repriced

“What stood out is how specific Meta AI’s recommendations were to my actual photography business, not generic advice. Because it’s working from content I’ve already created, it already knew my clients, my style, and my brand. With other AI tools, the output always felt like it was written for anyone. This felt like it was written for me.”

– Sandy P., Owner, Wild Prairie Photography

"You'd be surprised how much time gets lost just getting AI tools ramped up on your business - downloading, converting, re-uploading, and they still miss things. Meta AI’s first answer it gave me beat anything I'd gotten after multiple tries elsewhere. That's the difference between a tool that slows you down and one you actually use.”

– Katey H., CEO and Co-Founder, Nocturnal Skincare

It's free to get started with these features today. As we expand, businesses that want to use them even more will be able to subscribe to Meta One.

Your Quick Guide AI Agents for Business from Meta

We're building AI across Meta to help businesses at every stage. Here's what each one does and when to use it.

What’s Next

We've talked to people running small businesses around the world about what they need from AI. We know you wear many hats, but you shouldn't have to choose which part of the business gets your attention. That's why we're building Meta AI to give every small business access to tools once reserved for companies with big teams and bigger budgets. In the months ahead, expect more capabilities, deeper integrations, and new ways Meta AI can show up for your business.