In a powerhouse partnership, Mia by Tanishq and Lakmē unite to redefine daily self-expression, blending fine jewellery and the Lakmē 9to5 Hya Beach Edit into the ultimate modern style ritual.
Mia by Tanishq and Lakmē today announced a first-of-its-kind collaboration that brings jewellery and beauty together to celebrate everyday style and sun-ready confidence. Centered on Mia's Sunkissed Collection and the Lakmē 9to5 Hya Beach Edit, the partnership mirrors how the modern Indian woman actually lives, experiencing beauty and style together every single day, from the morning coffee run through the entire 9-to-5.
The collaboration launches with a curated, influencer-led "summer styling stack" initiative. Creators across fashion, beauty, GRWM, travel, and lifestyle verticals will share immersive content showing how a sunkissed glow and effortless jewellery combine to shape personal style and self-expression. The creative focus is warm, wearable, and real; style cues that fit everyday moments, not just occasions.
The insight at the heart of this collaboration is both simple and culturally powerful: today's young Indian consumer no longer saves beauty and jewellery for weddings, festivals, or special occasions. She wears both every single day as extensions of her identity, confidence, and self-expression. Beauty and jewellery have historically existed in separate conversations. This collaboration is the first time a jewellery brand and a beauty brand have come together deliberately to own that everyday intersection, anchoring it in real lifestyle moments from the morning coffee run to the 9-to-5 workday and beyond.
Commenting on the partnership, Shyamala Ramanan, Business Head, Mia by Tanishq, said, "At Mia by Tanishq, we have always believed that jewellery is not an embellishment for special days; it is an extension of who you are, every day. Partnering with Lakmē, a brand that holds the same philosophy at the heart of beauty, feels completely natural. Together, we want to own the everyday moment where a sunkissed glow and effortless jewellery meet, and inspire Indian women to show up for themselves, not just for occasions."
Speaking about the collaboration, Ashwini Rao, Vice President, Lakmē, added, "For the modern woman, style isn't a calendar event; it's a daily reality. With the Lakmē 9to5 Hya Beach Edit, we wanted to deliver that ultimate, skin-hydrating, sunkissed glow that stands up to the daily grind. Partnering with Mia by Tanishq allows us to take that aesthetic a step further, showing how our high-performance beauty range and their effortless jewellery combine to elevate everyday styling and sun-ready confidence."
Beyond the launch phase, the partnership has a roadmap for cultural longevity. Over the coming months, Mia by Tanishq and Lakmē will roll out a series of campaigns, activations, and collaborations, including festive and holiday touchpoints, designed to keep the conversation alive around everyday style and self-expression.
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Friday, June 26, 2026
Indriya, Aditya Birla Jewellery, Sets A New Industry Standard With Diamonds Of The Highest Sparkle
* Indriya’s focus on superior sparkle brings delight and trust to diamond buying — with only 1 in 5 natural diamonds making the cut, thus setting a new retail industry milestone
Indriya, Aditya Birla Jewellery, has set an industry-first benchmark in natural diamond selection, bringing greater delight and trust to the diamond buying experience. Rooted in the belief that exceptional sparkle is the most visible expressions of diamond quality, this approach builds on the brand’s best-in-class selection standards. Going beyond conventional grading standards, Indriya’s approach to diamond cut and selection evaluates how effectively a diamond reflects, refracts and returns light to deliver superior brilliance, fire and scintillation. Only 1 out of 5 natural diamonds meet these rigorous standards.
This shift comes at a pivotal moment for the category. India sits at the heart of the global diamond industry, with over 90% of the world’s diamonds cut and polished in regions like Surat and Mumbai. Yet, despite this deep-rooted expertise, diamond jewellery consumption remains below 15%. By prioritising diamonds with optimal proportions and superior light return, Indriya not only brings to the forefront some of the most brilliantly sparkling diamonds in the country but also aims to reshape how Indian consumers evaluate and choose diamonds, beyond the traditional 4Cs.
THE SCIENCE BEHIND THE SPARKLE
Indriya, Aditya Birla Jewellery, has set an industry-first benchmark in natural diamond selection, bringing greater delight and trust to the diamond buying experience. Rooted in the belief that exceptional sparkle is the most visible expressions of diamond quality, this approach builds on the brand’s best-in-class selection standards. Going beyond conventional grading standards, Indriya’s approach to diamond cut and selection evaluates how effectively a diamond reflects, refracts and returns light to deliver superior brilliance, fire and scintillation. Only 1 out of 5 natural diamonds meet these rigorous standards.
This shift comes at a pivotal moment for the category. India sits at the heart of the global diamond industry, with over 90% of the world’s diamonds cut and polished in regions like Surat and Mumbai. Yet, despite this deep-rooted expertise, diamond jewellery consumption remains below 15%. By prioritising diamonds with optimal proportions and superior light return, Indriya not only brings to the forefront some of the most brilliantly sparkling diamonds in the country but also aims to reshape how Indian consumers evaluate and choose diamonds, beyond the traditional 4Cs.
THE SCIENCE BEHIND THE SPARKLE
While clarity, colour and carat come from nature as physical property, cut is the result of human artistry and precision. It determines how light enters, reflects within and exits the diamond, making it the true driver of brilliance. A well-cut diamond maximises light return, while sub-optimal cuts allow light to escape, creating a visible difference in sparkle.
At Indriya, cut is further understood through three key aspects of light performance: Brilliance, Fire and Scintillation, capturing how a diamond truly appears when worn:
Brilliance: the white light reflected from a diamond’s facets
Fire: the dispersion of light into spectral colours
Scintillation: the flashes of sparkle seen in movement of light
Only diamonds that meet Indriya’s exacting standards across these parameters are selected, with precise proportions, optimal light return and minimal light leakage. Near-colourless F–H–G diamonds and high-clarity tables further enhance reflection, ensuring exceptional sparkle across every moment of wear.
To help consumers and stakeholders experience this distinction firsthand, Indriya has introduced SparkleScope, an innovative in-store technology that enables customers to evaluate a diamond’s sparkle. By making sparkle visibly measurable, this experience brings greater transparency to the buying process, allowing customers to see, understand and trust the difference that defines Indriya diamonds.
Commenting on this innovative industry benchmark introduction, Sandeep Kohli, CEO, Indriya said, “The diamond industry is evolving, and innovation is the need of the hour. For decades, quality assessments have focused on the 4Cs, but ultimately customers fall in love with a diamond that sparkle the brightest. It is the first thing they notice, the quality that instantly captures attention, and the reason a diamond feels truly special. At Indriya, we are bringing sparkle to the forefront, by offering a more visible, intuitive and consumer-first way to evaluate diamonds, while setting a new industry benchmark. Every diamond in Indriya is selected for its superior sparkle and is available across a wide range of categories and occasions. Our aim is to democratise access to, and understanding of, exceptional sparkle, enabling customers to discover the best, and most sparkling diamonds.”
Also sharing his perspective, Mr. Rajendran Ganapathy, Head of Supply Chain at Indriya comments, “At Indriya, we started with a simple belief: if sparkle is what customers cherish most, it should also be the defining benchmark of our diamond selection process. Indriya handpicks only 1 out of 5 diamonds available in the market to ensure that our customers get the most sparkling diamonds. The result is a collection of diamonds that are selected for exceptional visual sparkle that is captivating and enduring.”
Indriya is the first legacy-backed jewellery brand to enter the Indian market in over three decades; and is the fastest growing retail brand, crossing 80 stores in under 2 years. With over 32,000 + designs, Indriya plans to change the way Indians buy diamonds, with karigaari at the core; showcasing evocative expressions of heritage reflecting extraordinary skill and generational knowledge of India’s master craftsmen.
The launch is supported by Indriya's new campaign, ‘Sparkle Like No Other' featuring face of the brand, Aditi Rao Hydari. The campaign brings alive the allure of superior sparkle, capturing attention and celebrating what sets Indriya diamonds apart.
With this campaign, Indriya continues to strengthen its position as a modern jewellery destination, offering a wide spectrum of diamond jewellery, from elegant everyday wear to occasion, festive and wedding collections. The brand blends craftsmanship, innovation and consumer education, while championing a more transparent and experience-led approach to diamond buying.
The campaign is being amplified through 360-degree media, creating a seamless consumer journey from awareness to experience.
About Indriya
Indriya, the jewellery brand from the Aditya Birla Group, was launched in July 2024 and is the first legacy-backed jewellery brand to enter the Indian market in over three decades. Derived from the Sanskrit word for ‘five senses’, Indriya embodies timeless elegance, unmatched craftsmanship, and a deeply immersive sensorial experience. Rooted in karigaari at its core, Indriya showcases evocative expressions of heritage, brought to life through the extraordinary skill and generational knowledge of India’s master craftsmen. With an expansive offering of over 32,000 designs across diamonds, precious gemstones, and artisanal gold, the brand is redefining the way Indians experience and buy jewellery—particularly diamonds. In under two years, Indriya has emerged as one of the fastest-growing jewellery retail brands in the country, with a network of over 80 stores. Each store is designed as more than a retail space—it is a destination for discovery, celebration, and self-expression. From meticulously crafted bridal heirlooms to contemporary designs for everyday elegance and special occasions, Indriya brings together tradition and modernity with equal finesse. Beyond weddings, the brand positions jewellery as a powerful expression of personal identity and artistry, making Indriya a destination for life’s most meaningful moments.
At Indriya, cut is further understood through three key aspects of light performance: Brilliance, Fire and Scintillation, capturing how a diamond truly appears when worn:
Brilliance: the white light reflected from a diamond’s facets
Fire: the dispersion of light into spectral colours
Scintillation: the flashes of sparkle seen in movement of light
Only diamonds that meet Indriya’s exacting standards across these parameters are selected, with precise proportions, optimal light return and minimal light leakage. Near-colourless F–H–G diamonds and high-clarity tables further enhance reflection, ensuring exceptional sparkle across every moment of wear.
To help consumers and stakeholders experience this distinction firsthand, Indriya has introduced SparkleScope, an innovative in-store technology that enables customers to evaluate a diamond’s sparkle. By making sparkle visibly measurable, this experience brings greater transparency to the buying process, allowing customers to see, understand and trust the difference that defines Indriya diamonds.
Commenting on this innovative industry benchmark introduction, Sandeep Kohli, CEO, Indriya said, “The diamond industry is evolving, and innovation is the need of the hour. For decades, quality assessments have focused on the 4Cs, but ultimately customers fall in love with a diamond that sparkle the brightest. It is the first thing they notice, the quality that instantly captures attention, and the reason a diamond feels truly special. At Indriya, we are bringing sparkle to the forefront, by offering a more visible, intuitive and consumer-first way to evaluate diamonds, while setting a new industry benchmark. Every diamond in Indriya is selected for its superior sparkle and is available across a wide range of categories and occasions. Our aim is to democratise access to, and understanding of, exceptional sparkle, enabling customers to discover the best, and most sparkling diamonds.”
Also sharing his perspective, Mr. Rajendran Ganapathy, Head of Supply Chain at Indriya comments, “At Indriya, we started with a simple belief: if sparkle is what customers cherish most, it should also be the defining benchmark of our diamond selection process. Indriya handpicks only 1 out of 5 diamonds available in the market to ensure that our customers get the most sparkling diamonds. The result is a collection of diamonds that are selected for exceptional visual sparkle that is captivating and enduring.”
Indriya is the first legacy-backed jewellery brand to enter the Indian market in over three decades; and is the fastest growing retail brand, crossing 80 stores in under 2 years. With over 32,000 + designs, Indriya plans to change the way Indians buy diamonds, with karigaari at the core; showcasing evocative expressions of heritage reflecting extraordinary skill and generational knowledge of India’s master craftsmen.
The launch is supported by Indriya's new campaign, ‘Sparkle Like No Other' featuring face of the brand, Aditi Rao Hydari. The campaign brings alive the allure of superior sparkle, capturing attention and celebrating what sets Indriya diamonds apart.
With this campaign, Indriya continues to strengthen its position as a modern jewellery destination, offering a wide spectrum of diamond jewellery, from elegant everyday wear to occasion, festive and wedding collections. The brand blends craftsmanship, innovation and consumer education, while championing a more transparent and experience-led approach to diamond buying.
The campaign is being amplified through 360-degree media, creating a seamless consumer journey from awareness to experience.
About Indriya
Indriya, the jewellery brand from the Aditya Birla Group, was launched in July 2024 and is the first legacy-backed jewellery brand to enter the Indian market in over three decades. Derived from the Sanskrit word for ‘five senses’, Indriya embodies timeless elegance, unmatched craftsmanship, and a deeply immersive sensorial experience. Rooted in karigaari at its core, Indriya showcases evocative expressions of heritage, brought to life through the extraordinary skill and generational knowledge of India’s master craftsmen. With an expansive offering of over 32,000 designs across diamonds, precious gemstones, and artisanal gold, the brand is redefining the way Indians experience and buy jewellery—particularly diamonds. In under two years, Indriya has emerged as one of the fastest-growing jewellery retail brands in the country, with a network of over 80 stores. Each store is designed as more than a retail space—it is a destination for discovery, celebration, and self-expression. From meticulously crafted bridal heirlooms to contemporary designs for everyday elegance and special occasions, Indriya brings together tradition and modernity with equal finesse. Beyond weddings, the brand positions jewellery as a powerful expression of personal identity and artistry, making Indriya a destination for life’s most meaningful moments.
Gautam Adani Launches Vande Bharatam, A Nationwide Movement To Discover India's Grassroots Innovators And Entrepreneurs
Editor's Synopsis
• Vande Bharatam will conduct a nationwide search for innovators, entrepreneurs and changemakers across all 36 States and Union Territories and more than 800 districts.
• Seventy-five finalists will be selected through a multi-stage process and invited to Ahmedabad for an immersive programme culminating in a national Grand Finale around Independence Day.
• Designed to extend opportunity beyond established start-up hubs, the initiative aims to identify entrepreneurial talent across geographies, sectors, languages and communities.
Marking his 64th birthday, Mr Gautam Adani, Chairman of the Adani Group, today launched Vande Bharatam, a national initiative to identify and support innovators, entrepreneurs and problem-solvers from across India.
The programme will reach all 36 States and Union Territories, more than 800 districts and multiple Indian languages. Open to participants of all ages and backgrounds, it aims to bring promising ideas and entrepreneurial talent from beyond India's traditional start-up centres onto a national platform.
India today ranks among the world's leading start-up ecosystems. Yet more than 80 per cent of start-up founders continue to emerge from just five cities, leaving many aspiring innovators without access to visibility, mentorship and networks.
Vande Bharatam seeks to widen that access. From metropolitan centres and emerging cities to small towns and rural communities, the initiative will look for individuals with ideas, solutions and enterprises capable of creating economic and social impact.
As India advances towards the goal of a Viksit Bharat by 2047, expanding participation in entrepreneurship and innovation will be critical to driving economic growth, creating jobs and solving local challenges.
The initiative is open to anyone with an idea, innovation, solution or entrepreneurial ambition, irrespective of age, profession, educational background or stage of development. Participants may apply with a concept, prototype, early-stage venture or established business. A registered start-up is not required.
Entries are invited from a wide range of sectors, including technology, manufacturing, sustainability, agriculture, traditional crafts and community-led solutions. Dedicated pathways will encourage participation from women entrepreneurs, tribal entrepreneurs, rural innovators, Divyang entrepreneurs and community-based innovators addressing local challenges.
Applications will undergo a structured evaluation process focused on innovation, entrepreneurial potential, impact and scalability. Additional details relating to assessment criteria, jury composition and selection stages will be announced in due course.
Following state and regional evaluations, 75 finalists will be invited to Ahmedabad for an intensive programme featuring mentorship, industry interactions and engagement with investors and business leaders. Together, they will represent a cross-section of talent from across regions, sectors and communities.
Launching the initiative, Mr. Gautam Adani said: “When I began my journey, I had nothing. Everything I am and everything I have achieved was given to me by the soil of Bharat. There is no shortage of talent in our nation, but opportunity has not always reached every corner of the country.
India has built one of the world's largest start-up ecosystems, yet most founders still emerge from a handful of cities. Vande Bharatam is our effort to discover the innovators, problem-solvers and entrepreneurs whose ideas deserve recognition, support and a larger platform. We invite every Indian with the courage to build and the determination to create to come forward and participate.”
Finalists will gain access to mentors, investors, industry leaders, incubation support and strategic partnerships that can help transform ideas into enterprises. The programme will also include prize money and category-based recognitions, details of which will be announced at a later stage.
The Grand Finale, scheduled around Independence Day, will mark the beginning of an ongoing engagement platform connecting participants with mentors, investors, industry leaders and fellow innovators.
“If I can do it, any Indian can do it. All they need is an opportunity and a stage,” Mr Adani added.
With outreach extending across every State and Union Territory, more than 800 districts and the global Indian diaspora, Vande Bharatam aims to become one of India's broadest platforms for entrepreneurial discovery and innovation.
Applications opened on June 24 at vandebharatam.org.
About Vande Bharatam
Vande Bharatam is a nationwide entrepreneurship and innovation initiative launched by Mr Gautam Adani to identify, nurture and showcase entrepreneurial talent from every State and Union Territory of India. Through a structured selection process, mentorship opportunities and a national finale, the programme aims to broaden access to entrepreneurial opportunity and support the next generation of Indian innovators.
Acclaimed actor, television host and entrepreneur Mr Rajeev Khandelwal will serve as the Ambassador and Host of Vande Bharatam. With a career spanning television, cinema and digital platforms, he will help champion the initiative's mission of identifying, celebrating and amplifying entrepreneurial talent from across India.
Vande Bharatam is a nationwide entrepreneurship and innovation initiative launched by Mr Gautam Adani to identify, nurture and showcase entrepreneurial talent from every State and Union Territory of India. Through a structured selection process, mentorship opportunities and a national finale, the programme aims to broaden access to entrepreneurial opportunity and support the next generation of Indian innovators.
Acclaimed actor, television host and entrepreneur Mr Rajeev Khandelwal will serve as the Ambassador and Host of Vande Bharatam. With a career spanning television, cinema and digital platforms, he will help champion the initiative's mission of identifying, celebrating and amplifying entrepreneurial talent from across India.
Tree Cheers To EuroSchool Bannerghatta: Bengaluru School Named Among The World’s Top 10 For Environmental Action
* Recognised for embedding sustainability into campus design, everyday learning and student action
EuroSchool Bannerghatta has been named among the world’s Top 10 schools in the Environmental Action category of the World’s Best School Prizes 2026, organised by T4 Education.
The recognition places the Bengaluru school among a select group of institutions demonstrating how environmental responsibility can be embedded not only in what students learn, but also in how a school is designed, operated and experienced every day.
EuroSchool Bannerghatta is also among seven Indian schools featured across the Top 10 shortlists for the World’s Best School Prizes 2026, making India the most represented country this year.
Founded by T4 Education in 2022, the World’s Best School Prizes celebrate schools transforming lives in classrooms and communities around the world. The five award categories are Community Collaboration, Environmental Action, Innovation, Overcoming Adversity and Supporting Healthy Lives.
EuroSchool Bannerghatta has been recognised for creating a nature-inspired learning ecosystem in which academics, wellbeing, sustainability and life skills come together to nurture environmentally conscious, emotionally resilient and future-ready learners.
The school’s environmental journey began before the campus was built. Developed on land that was once a thriving orchard, the school was designed around the existing trees, including a jackfruit tree that had been promised protection. Rather than treating nature as an obstacle to development, the campus was shaped around it.
That philosophy now extends into everyday school life through outdoor learning, waste segregation, composting, Farm to Table activities, food-waste reduction and student-led environmental action.
Speaking on the recognition, Mr Sadashiv Nayak, CEO – K–12 Schools, Lighthouse Learning Group, said:
“Being named among the world’s Top 10 schools for Environmental Action is a proud moment for the entire EuroSchool Bannerghatta community. The school demonstrates that environmental responsibility becomes meaningful when it is built into the culture, systems and everyday experiences of students. This recognition is a testament to the collective efforts of our students, educators, parents and teams.”
Ms Seethalakshmi Kartha, Senior Principal, EuroSchool Bannerghatta, said:
“This recognition belongs to our entire school community. From the way our campus was built to the choices our students make every day, environmental responsibility has always been part of who we are. We are honoured to be recognised alongside schools from across the world and remain committed to empowering our students to become thoughtful, responsible changemakers.”
The winners of the five World’s Best School Prizes will be selected by an expert Judging Academy, with the Top 3 finalists and winners scheduled to be announced in November 2026.
All 50 shortlisted schools across the five categories will also participate in a global Public Vote to determine the recipient of the Community Choice Award.
The shortlisted schools and winners will be invited to the World Schools Summit in London in January 2027, where they will share their experiences and best practices with policymakers and education leaders from around the world.
The recognition marks an important milestone for EuroSchool Bannerghatta and strengthens its commitment to making environmental responsibility a visible, participative and enduring part of school life.
Tree Cheers to EuroSchool Bannerghatta.
About EuroSchool
EuroSchool is one of India’s leading K–12 school networks, with 21 campuses across Mumbai, Pune, Bengaluru, Hyderabad and Surat.
30,000+ students | 1,800+ educators | 1,000+ digital classrooms | 480+ GPS-enabled buses | 111,000+ library books
Guided by the philosophy of Discover Yourself, EuroSchool empowers children to explore their potential and discover their dreams and talents. From Nursery to Grade 12, EuroSchool is dedicated to nurturing curiosity, building confidence and preparing every child for a rapidly evolving world.
Its Balanced Schooling approach—anchored in the proprietary Learn–Reinforce–Practice–Apply–Experience methodology—blends academic excellence with co-curricular and extracurricular learning.
EuroSchool also offers opportunities that develop life skills, creativity and leadership. With a strong focus on child safety, it is India’s first school network to earn the global Safe School certification.
All EuroSchool campuses are affiliated with either the Central Board of Secondary Education or the Council for the Indian School Certificate Examinations.
For more information, visit the EuroSchool website.
About Lighthouse Learning Group
Lighthouse Learning Group, formerly known as EuroKids International, is one of India’s leading Early Childhood and K–12 education groups, backed by global investment firm KKR.
Driven by its purpose to unlock human potential by igniting the love for learning, the Group’s portfolio includes EuroKids Preschool, Kangaroo Kids Preschool, Mother’s Pet Kindergarten, Early Learning Village, EuroSchool, Billabong High International School, Centre Point Schools, Heritage International Xperiential School, Heritage Xperiential Learning School, Finland International School Maldives and Phoenix Greens School of Learning.
Lighthouse Learning nurtures more than 200,000 students every day through a network of approximately 2,000 preschools and 60 K–12 schools. It also empowers 1,850 women entrepreneurs and supports a direct and indirect workforce of more than 25,000 people.
Stayfree® Expands Its Menstrual Hygiene Portfolio With The Launch Of Xpert XL: Experience Redefined On-The-Go Period Protection
* The new product provides 3 in-1 protection!
Stayfree®, a leading menstrual hygiene brand announced the launch of Stayfree® Xpert XL – a new menstrual hygiene solution designed to offer superior protection and comfort to women during their periods along with ease of carrying and disposing it. With this launch, Stayfree® expands its portfolio in the feminine hygiene segment, offering a best-in-class solution tailored to support women through their changing lifestyles and evolving needs.
The introduction of Stayfree® Xpert XL reaffirms the brand’s continued focus on innovation to meet emerging needs of women in their overall period management. The Stayfree® Xpert XL is designed with 3-in-1 protection
Superior Protection: With Gel Lock Pockets for deep and instant absorption, locking in fluid quickly, giving a dry feel and protection throughout the day
Comfort: Air Soft^ Cover for breathable and gentle feel against the skin, ensuring comfort throughout the wear
Compact & Fits in Pocket - individually wrapped napkins that allow women to carry their pad conveniently with a wrapper for easy disposal
Commenting on expansion of Stayfree portfolio, Supriya Srinivasa, Marketing Director, Stayfree, said, "At Stayfree, we realize every woman has a different period experience and are constantly building solutions to improve the period experience for them. Stayfree® Xpert XL is one such disruptive innovation providing superior 3-in-1 protection with its: Gel Lock Pockets to provide deep and instant absorption, Air Soft Cover to improve how the pad feels on their skin and fitting-in-pocket design in individually wrapped napkins for ease of carrying and disposal. Stayfree remains committed to offer varied solutions for our consumers so they can choose what works best for them to manage their periods”.
To amplify the launch, Stayfree® has commenced a mega influencer campaign collaborating with voices from various walks of life, including Aditi Bhatia, Ashnoor Kaur and more to connect with younger, active digital-first consumers.
In Stayfree’s digital campaign with actress Aditi Bhatia, the film brings to life a regular day in any woman on her periods, the constant worry of leakage, skin irritation from using a pad, and the extra mental and physical baggage of carrying pads around when they are out and about. As the woman deals with her inner thoughts and anxieties, the film highlights how Stayfree Xpert XL plays an active role in helping her manage her period challenges more seamlessly!
Through such authentic and relatable content across digital platforms, Stayfree reinforces its role in supporting women through trusted menstrual hygiene solutions.
The new Stayfree® Xpert XL with 3-in-1 protection is available nationwide across retail channels, modern trade, general trade, pharmacies, ecommerce and quick commerce platforms. Priced at MRP ₹ 48/- (incl. of all taxes) for 6 Units, Stayfree® Xpert XL is available in packs of 6, 18 and 40Units.
Campaign link: https://www.instagram.com/reel/DZph3OHOwsk/
About Stayfree®:
Stayfree® knows that periods can be difficult. That’s why it has a long heritage of creating products that provide comfortable protection to help women feel at ease during their periods. The brand has been striving to build a healthy relationship between a young girl and her periods so that she can continue to pursue their dreams.
Stayfree®, a leading menstrual hygiene brand announced the launch of Stayfree® Xpert XL – a new menstrual hygiene solution designed to offer superior protection and comfort to women during their periods along with ease of carrying and disposing it. With this launch, Stayfree® expands its portfolio in the feminine hygiene segment, offering a best-in-class solution tailored to support women through their changing lifestyles and evolving needs.
The introduction of Stayfree® Xpert XL reaffirms the brand’s continued focus on innovation to meet emerging needs of women in their overall period management. The Stayfree® Xpert XL is designed with 3-in-1 protection
Superior Protection: With Gel Lock Pockets for deep and instant absorption, locking in fluid quickly, giving a dry feel and protection throughout the day
Comfort: Air Soft^ Cover for breathable and gentle feel against the skin, ensuring comfort throughout the wear
Compact & Fits in Pocket - individually wrapped napkins that allow women to carry their pad conveniently with a wrapper for easy disposal
Commenting on expansion of Stayfree portfolio, Supriya Srinivasa, Marketing Director, Stayfree, said, "At Stayfree, we realize every woman has a different period experience and are constantly building solutions to improve the period experience for them. Stayfree® Xpert XL is one such disruptive innovation providing superior 3-in-1 protection with its: Gel Lock Pockets to provide deep and instant absorption, Air Soft Cover to improve how the pad feels on their skin and fitting-in-pocket design in individually wrapped napkins for ease of carrying and disposal. Stayfree remains committed to offer varied solutions for our consumers so they can choose what works best for them to manage their periods”.
To amplify the launch, Stayfree® has commenced a mega influencer campaign collaborating with voices from various walks of life, including Aditi Bhatia, Ashnoor Kaur and more to connect with younger, active digital-first consumers.
In Stayfree’s digital campaign with actress Aditi Bhatia, the film brings to life a regular day in any woman on her periods, the constant worry of leakage, skin irritation from using a pad, and the extra mental and physical baggage of carrying pads around when they are out and about. As the woman deals with her inner thoughts and anxieties, the film highlights how Stayfree Xpert XL plays an active role in helping her manage her period challenges more seamlessly!
Through such authentic and relatable content across digital platforms, Stayfree reinforces its role in supporting women through trusted menstrual hygiene solutions.
The new Stayfree® Xpert XL with 3-in-1 protection is available nationwide across retail channels, modern trade, general trade, pharmacies, ecommerce and quick commerce platforms. Priced at MRP ₹ 48/- (incl. of all taxes) for 6 Units, Stayfree® Xpert XL is available in packs of 6, 18 and 40Units.
Campaign link: https://www.instagram.com/reel/DZph3OHOwsk/
About Stayfree®:
Stayfree® knows that periods can be difficult. That’s why it has a long heritage of creating products that provide comfortable protection to help women feel at ease during their periods. The brand has been striving to build a healthy relationship between a young girl and her periods so that she can continue to pursue their dreams.
One Millionth TVS iQube Rolled Out: Reflects TVS Motor’s Role In Shaping India's EV Transformation
* The milestone is a testament to India's accelerating transition towards sustainable mobility
* Built on strong in-house engineering, innovation and manufacturing capabilities, TVS iQube continues to drive the adoption of electric mobility across the country
TVS Motor Company, part of TVS VENU and a globally reputed manufacturer of two and three-wheelers, today announced the rollout of the one millionth TVS iQube from its manufacturing facility in Hosur. The milestone marks an important chapter in India's electric mobility journey and underscores the country's progress towards a sustainable, smart and self-reliant mobility future.
As India advances towards the vision of Viksit Bharat, electric mobility is emerging as a key enabler of sustainable growth, energy transition and technological leadership. As one of the pioneers of India's EV journey, TVS Motor has played an important role in shaping the category through sustained investments in in-house engineering, R&D, product innovation and ecosystem development. Designed, engineered and manufactured in India for the world, TVS iQube embodies TVS Motor's focus on self-reliance and technological capability, combining Indian ingenuity with global standards of quality, performance and sustainability.
Commenting on the milestone, Sudarshan Venu, Chairman, TVS Motor Company said, “The rollout of one million TVS iQubes reflects the scale at which electric mobility is becoming part of everyday life in India. The milestone is built on years of investment in engineering, innovation and manufacturing capabilities that have enabled us to build world-class electric mobility solutions designed and manufactured in India for the world. As India progresses towards the vision of Viksit Bharat, it has a unique opportunity to emerge as a global leader in the future of mobility. At TVS Motor, we remain committed to advancing this vision through exciting and sustainable mobility solutions that strengthen India’s position as a global mobility powerhouse."
Since its launch in 2020, TVS iQube has grown into one of India's most preferred electric scooter brands and the country's favourite family EV. Built around the needs of Indian consumers, the portfolio has expanded across multiple battery capacities, range options and connected features, enabling customers to choose an electric scooter that best suits their mobility requirements. Supported by a robust sales and service network spanning over 3,300 touchpoints across more than 3,000 cities, alongside continuous investments in manufacturing and capacity expansion, TVS iQube has helped make electric mobility more accessible to customers across the country.
Collectively, the growing community of TVS iQube riders has contributed to a meaningful environmental impact while accelerating the adoption of sustainable mobility in India. Since launch, TVS iQube customers have collectively ridden over 14.94 billion kilometres, helping avoid 522,969 tonnes of CO₂ emissions. The carbon savings achieved by the TVS iQube community are equivalent to planting nearly 20.9 million trees, underscoring the tangible impact that electric mobility can create at scale. These outcomes highlight individual mobility choices collectively contributing to India's broader sustainability and energy-transition targets.
* Built on strong in-house engineering, innovation and manufacturing capabilities, TVS iQube continues to drive the adoption of electric mobility across the country
TVS Motor Company, part of TVS VENU and a globally reputed manufacturer of two and three-wheelers, today announced the rollout of the one millionth TVS iQube from its manufacturing facility in Hosur. The milestone marks an important chapter in India's electric mobility journey and underscores the country's progress towards a sustainable, smart and self-reliant mobility future.
As India advances towards the vision of Viksit Bharat, electric mobility is emerging as a key enabler of sustainable growth, energy transition and technological leadership. As one of the pioneers of India's EV journey, TVS Motor has played an important role in shaping the category through sustained investments in in-house engineering, R&D, product innovation and ecosystem development. Designed, engineered and manufactured in India for the world, TVS iQube embodies TVS Motor's focus on self-reliance and technological capability, combining Indian ingenuity with global standards of quality, performance and sustainability.
Commenting on the milestone, Sudarshan Venu, Chairman, TVS Motor Company said, “The rollout of one million TVS iQubes reflects the scale at which electric mobility is becoming part of everyday life in India. The milestone is built on years of investment in engineering, innovation and manufacturing capabilities that have enabled us to build world-class electric mobility solutions designed and manufactured in India for the world. As India progresses towards the vision of Viksit Bharat, it has a unique opportunity to emerge as a global leader in the future of mobility. At TVS Motor, we remain committed to advancing this vision through exciting and sustainable mobility solutions that strengthen India’s position as a global mobility powerhouse."
Since its launch in 2020, TVS iQube has grown into one of India's most preferred electric scooter brands and the country's favourite family EV. Built around the needs of Indian consumers, the portfolio has expanded across multiple battery capacities, range options and connected features, enabling customers to choose an electric scooter that best suits their mobility requirements. Supported by a robust sales and service network spanning over 3,300 touchpoints across more than 3,000 cities, alongside continuous investments in manufacturing and capacity expansion, TVS iQube has helped make electric mobility more accessible to customers across the country.
Collectively, the growing community of TVS iQube riders has contributed to a meaningful environmental impact while accelerating the adoption of sustainable mobility in India. Since launch, TVS iQube customers have collectively ridden over 14.94 billion kilometres, helping avoid 522,969 tonnes of CO₂ emissions. The carbon savings achieved by the TVS iQube community are equivalent to planting nearly 20.9 million trees, underscoring the tangible impact that electric mobility can create at scale. These outcomes highlight individual mobility choices collectively contributing to India's broader sustainability and energy-transition targets.
Karnataka Gets A God Promise: Spinny And Sachin Tendulkar Make Car Selling Simpler, Fairer, And More Trustworthy
From Bengaluru, Spinny's largest market since inception to cities across Karnataka, the campaign highlights fair price discovery, instant payments and seamless RC transfer support for car sellers.
Spinny has extended its "God Promise" campaign featuring Sachin Tendulkar to Karnataka, strengthening its presence in one of India's most significant markets for organised used-car transactions.
Bengaluru has been Spinny's largest market since inception and continues to be one of the country's most dynamic pre-owned car markets. The city's strong preference for trusted, transparent and technology-enabled car transactions has played a pivotal role in shaping Spinny's growth journey and the evolution of the organised used-car category.
Campaign Link - https://www.youtube.com/watch?v=SxbBe_cbAtc ;
https://www.youtube.com/watch?v=6F0ADHqsX-Q
The campaign spans television, transit and out-of-home media, and is centred around SellRight by Spinny, the company's seller-first proposition focused on simplifying and strengthening the car-selling experience. It offers fair price discovery, instant payment, free and fast RC transfer support, and end-to-end assistance aimed at improving transparency and reducing friction for car sellers.
At the heart of the campaign is the "God Promise"- a phrase widely understood across India as a symbol of sincerity and assurance. Spinny has reimagined it as a commitment to trust, transparency, and reliability in every car transaction. The campaign features Sachin Tendulkar, whose reputation for integrity and consistency mirrors the values that underpin the Spinny experience.
On the buying side, Spinny's commitment to quality is built into every car it delivers. Backed by Integrated Restoration Centres (IRCs), state-of-the-art facilities work in tandem with highly skilled refurbishment teams. Every car goes through rigorous multi-point inspections and structured refurbishment processes to ensure consistency, reliability, and quality.
Karnataka has also been a landmark market for Spinny's retail innovation. Bengaluru is home to the country's first experiential Spinny Park, a format designed to transform the used-car buying journey through transparency, convenience, and a customer-first experience.
Spinny today operates over 57 car hubs across India, with a total parking capacity of nearly 10,000 cars. Bengaluru is one of the company's largest operational markets, with six car hubs and parking capacity for more than 1,200 cars, making Spinny the largest organised used-car brand in the city.
Spinny continues to strengthen its presence across Karnataka through a growing network of retail and seller-service operations. The company operates retail hubs in Bengaluru, Mysuru and Mangaluru, alongside a dedicated seller hub in Hubballi that supports vehicle evaluations, procurement and seller services across North Karnataka.
Through SellRight by Spinny, customers can choose between doorstep evaluations and hub visits to conveniently sell their cars across Bengaluru, Tumakuru, Mangaluru, Mysuru, Belagavi, Hubballi-Dharwad, Shivamogga, Udupi, Hassan and Davanagere, as well as nearby catchment markets such as Hosur. Backed by data-driven price discovery, instant payments and seamless RC transfer support, Spinny is helping customers realise the right value for their cars with greater confidence and convenience.
Over the last few years, Spinny has built a customer base of over two lakh users, reflecting growing consumer preference for structured and transparent car buying and selling experiences.
Sachin Tendulkar added:
"The 'God Promise' connects naturally with people because it comes from honesty and trust—values I've always believed in. Cars carry memories and milestones, and this campaign reflects the emotional and practical confidence people look for today."
Speaking on the campaign, Niraj Singh, Founder and CEO, Spinny, said:
"Bengaluru has been Spinny's largest market since inception and has played a defining role in our journey. The city has consistently embraced innovation and trust-led experiences, helping shape the future of organised used-car transactions in India.
With SellRight by Spinny and the 'God Promise' campaign, we are strengthening our commitment to making car selling simpler, fairer and more transparent for customers across Bengaluru and the wider Karnataka market. As we continue to expand our reach across the state, our focus remains on delivering convenience, confidence and trust at every step of the journey."
Over the past decade, Spinny has continued to transform India's used-car ecosystem through certified processes, fair pricing, rigorous inspections and customer-first experiences, building a platform grounded in trust, transparency and consistency while staying locally relevant.
Spinny has extended its "God Promise" campaign featuring Sachin Tendulkar to Karnataka, strengthening its presence in one of India's most significant markets for organised used-car transactions.
Bengaluru has been Spinny's largest market since inception and continues to be one of the country's most dynamic pre-owned car markets. The city's strong preference for trusted, transparent and technology-enabled car transactions has played a pivotal role in shaping Spinny's growth journey and the evolution of the organised used-car category.
Campaign Link - https://www.youtube.com/watch?v=SxbBe_cbAtc ;
https://www.youtube.com/watch?v=6F0ADHqsX-Q
The campaign spans television, transit and out-of-home media, and is centred around SellRight by Spinny, the company's seller-first proposition focused on simplifying and strengthening the car-selling experience. It offers fair price discovery, instant payment, free and fast RC transfer support, and end-to-end assistance aimed at improving transparency and reducing friction for car sellers.
At the heart of the campaign is the "God Promise"- a phrase widely understood across India as a symbol of sincerity and assurance. Spinny has reimagined it as a commitment to trust, transparency, and reliability in every car transaction. The campaign features Sachin Tendulkar, whose reputation for integrity and consistency mirrors the values that underpin the Spinny experience.
On the buying side, Spinny's commitment to quality is built into every car it delivers. Backed by Integrated Restoration Centres (IRCs), state-of-the-art facilities work in tandem with highly skilled refurbishment teams. Every car goes through rigorous multi-point inspections and structured refurbishment processes to ensure consistency, reliability, and quality.
Karnataka has also been a landmark market for Spinny's retail innovation. Bengaluru is home to the country's first experiential Spinny Park, a format designed to transform the used-car buying journey through transparency, convenience, and a customer-first experience.
Spinny today operates over 57 car hubs across India, with a total parking capacity of nearly 10,000 cars. Bengaluru is one of the company's largest operational markets, with six car hubs and parking capacity for more than 1,200 cars, making Spinny the largest organised used-car brand in the city.
Spinny continues to strengthen its presence across Karnataka through a growing network of retail and seller-service operations. The company operates retail hubs in Bengaluru, Mysuru and Mangaluru, alongside a dedicated seller hub in Hubballi that supports vehicle evaluations, procurement and seller services across North Karnataka.
Through SellRight by Spinny, customers can choose between doorstep evaluations and hub visits to conveniently sell their cars across Bengaluru, Tumakuru, Mangaluru, Mysuru, Belagavi, Hubballi-Dharwad, Shivamogga, Udupi, Hassan and Davanagere, as well as nearby catchment markets such as Hosur. Backed by data-driven price discovery, instant payments and seamless RC transfer support, Spinny is helping customers realise the right value for their cars with greater confidence and convenience.
Over the last few years, Spinny has built a customer base of over two lakh users, reflecting growing consumer preference for structured and transparent car buying and selling experiences.
Sachin Tendulkar added:
"The 'God Promise' connects naturally with people because it comes from honesty and trust—values I've always believed in. Cars carry memories and milestones, and this campaign reflects the emotional and practical confidence people look for today."
Speaking on the campaign, Niraj Singh, Founder and CEO, Spinny, said:
"Bengaluru has been Spinny's largest market since inception and has played a defining role in our journey. The city has consistently embraced innovation and trust-led experiences, helping shape the future of organised used-car transactions in India.
With SellRight by Spinny and the 'God Promise' campaign, we are strengthening our commitment to making car selling simpler, fairer and more transparent for customers across Bengaluru and the wider Karnataka market. As we continue to expand our reach across the state, our focus remains on delivering convenience, confidence and trust at every step of the journey."
Over the past decade, Spinny has continued to transform India's used-car ecosystem through certified processes, fair pricing, rigorous inspections and customer-first experiences, building a platform grounded in trust, transparency and consistency while staying locally relevant.
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