Tuesday, January 31, 2023

Shyam Steel Launches Its “New Digital Campaign Featuring Sonu Sood” Across Indian Market


* The digital film is the continuation of Shyam Steel’s "Maksad Toh India Ko Banana Hai" campaign 

Shyam Steel one of leading producers and manufacturers of primary TMT Bars launched its new digital campaign featuring Sonu Sood. The new film is the extension of Shyam Steel’s "Maksad Toh India Ko Banana Hai" campaign. The campaign reinforces the brand philosophy which reiterates that Shyam Steel will assist people in achieving their dream as steel is just an offering, but the bigger goal is to build the nation. The campaign has been directed by Piyash Ghosh from Bang On Content.  

Through the campaign, Shyam Steel, represents strength, flexibility, and faith of the masses with the thought that steel is just an offering but building the nation is the larger goal. Achieving one’s dream epitomises perseverance, strength, and determination, which are also affiliated with Shyam Steel’s core brand philosophy and reflects the thought of building a progressive and developing nation. The balance of strength and flexibility keeps the foundation of the relationship strong which is also affiliated with Shyam Steel TMT bars.  

The digital film showcases Sonu Sood as the protagonist architect and takes us through a journey of an Indian household where people across different ages, cultures, castes, tastes, ethnicities, and aspirations dreams to stay together in the house to form one big and successful family. The campaign showcases the brand as the harbinger of a growing and developing India. When one’s dreams are built upon strong foundation, like steel, they sustain for a long-long time. Similarly, when houses are built with Shyam Steel flexi-strong TMT rebars, such houses are more sustainable 

Speaking on the TVC campaign launch, Mr Lalit Beriwala, Director, Shyam Steel said “We at Shyam Steel aim to build the nation by assisting people in building their dreams. The digital film reflects the brand's thought in connection with Sonu's exemplary work in assisting people achieve their dreams and pave way towards a progressive and unified nation. The campaign will help the brand to build a stronger connection with its target audience in the national market." 

Speaking on the ideation of the campaign Mr Piyash Ghosh from Bang on Content said “This film is very close to our hearts because it is made not just for Shyam Steel but also for our nation. As one of India’s leading steel brands, the idea was to communicate that the brand is not just about TMT rebars but considering its legacy, it was about taking a much larger platform of the brand contributing towards a developing India. Using a metaphor of a modern home, the film visualizes India where diversity, culture, science and technology, hopes and dreams are built and achieved - brought to life by a perfect performance of actor, humanitarian and change maker Sonu Sood.” 

Sonu Sood has become the heartthrob and role model of the nation through his humanitarian effort to help out the people in dire straits throughout the nationwide lockdown. The association between Sonu Sood and the brand reflects upon the same core value, i.e., helping people realize their dreams and build long-term relationships. The film will be promoted heavily across all digital platforms targeting the key market areas for Shyam Steel.  

Shyam Steel with an annual turnover of Rs 4,500 crores is now on a steady expansion mode. The Company, an integral partner of building new India, is committed to meaningfully contribute to the realization of the target of 300 million tonnes steel production by 2030-31. The brand is associated with Virat Kohli and Anushka Sharma as the face of the company in addition to having Sonu Sood as its Build India Brand Ambassadors.  The company has also recently launched the Shyam Steel Apna Ghar app to provide consumers with hassle-free purchase of TMT bars and to boost the sales of their dealer distributor network. 

Link to the film: (12) Shyam Steel India | TVC | Sonu Sood - YouTube 

HiLabs Offers The “Highest Salary Package Of Rs 2 Crore In Their Campus Hiring To A Woman Candidate” From A Top Business School


~  HiLabs has made a record number of 27 job offers at prominent IITs and ISB (Indian School of Business), during campus hiring ~ 

HiLabs, a leading provider of artificial intelligence-based data analytics solutions for health plans in the United States has offered a 2 crore salary package to a woman candidate at India’s top business school. The international offer was made on the first day of campus recruitment. During campus hiring for 2022, the company offered a record-breaking 27 offers to highly regarded IIT and ISB students.  

A total of three international offers have been made across campuses for hires to join HiLabs' headquarters in the Washington, DC metro area.In addition to the ?2 crore international offer to a woman candidate, the company has offered ISB students salaries between ?40 to ?60 Lakhs per annum with ESOPs for their India office locations. Also, the IIT India and US offers ranged from ?29 to ?80 lakhs per year for candidates who were hired to join any of the data science, engineering and product management teams at HiLabs. 

Amit Garg, Chief Executive Officer and Co-Founder at HiLabs said, “Placements are a quantifiable way to measure the quality and value add of students who attend and thrive at an academic institution. We are delighted that HiLabs has performed well in the placements, resulting in record-breaking job offers to these highly skilled and qualified indivdiuals. We are proud to have the ability to go on a hiring spree now,  helping students find great opportunities despite the current job market, which has seen large-scale layoffs and an economic slowdown across the tech industry.  HiLabs' record breaking campus employment is being driven by our exponential growth and unique culture, which includes giving our fresh graduates opportunities to address real-world challenges on day one and to accelerate their experience and career development. HiLabs is focused on improving data quality. To date, we have evaluated over 36 billion health data records and assisted health plans in detecting and correcting over three million data errors related to provider directories, clinical data, claims operations and value-based care. Those who join HiLabs are highly qualified and understand how to approach challenges in a proactive and innovative manner by utilising some of the most advanced technology”. 

These new hires will immediately begin working with HiLabs' AI-powered data quality platform, MCheck™, to assist health plans to recover billions in lost productivity due to data quality issues. HiLabs has made a total of six product management offers, including an international offer at the Indian School of Business (ISB) campus in Hyderabad, a significant increase from previous years. 

HiLabs is combining cutting-edge, explainable AI with healthcare-specific business ontologies to vastly improve data quality for its health plan clients across provider data, payment accuracy, clinical interoperability, and value-based care. This unique and valuable approach has earned HiLabs business with three of the five largest US health plans. HiLabs core platform, MCheck™ has performed analysis on over 36 billion health data records, covering over one-fifth of the US insured population. It proactively detects and corrects data errors throughout the health plan enterprise, improving operations and analytics, resulting in significant cost savings and revenue growth opportunities. 

Adidas Originals Opens Its First Store In Lucknow At The Lulu Mall


Adidas Originals, the German sportswear giant, recently opened its first store in Lucknow, Lulu Mall. The 1350-square-foot store will feature Originals' latest collections, including Superstar, Stan Smith, NMD, EQT, Crazy, and Forum, among others. The store is organised so that there are dedicated zones for categories such as women, kids, men, outdoors, and originals. This is Adidas Original’s first ever store at Lucknow, Uttar Pradesh.

Sameer Verma, General Manager, Lulu Mall, Lucknow said “We are honoured to be chosen as the preferred retail location for Adidas Originals' first store in Lucknow. We share their vision of a creative and engaging retail experience that will captivate customers and transform into an immersive brand experience. Adidas has always been at the forefront of innovation as a brand, and this store will undoubtedly become a favourite shopping destination for the people of Lucknow."

Adidas Originals is a lifestyle brand founded in 2001 that is inspired by the rich sporting heritage of Adidas, one of the world's leading sports brands and global designer and developer of athletic footwear and apparel. Adidas originals continues to lead the way as the pioneering sportswear brand for the street, marketed by the iconic Trefoil logo that was first used in 1972, and championed by those who continue to shape and define creative culture.

Kotex Encourages Young Women To #ChooseItAll For Healthy Period Protection


Kimberly Clark’s Kotex, a leading global menstrual hygiene brand, has recently launched a superior, premium innovation in India called the Kotex Prohealth+ sanitary pads. Kotex relaunched in India in May 2022 with their innovative Overnight Period Panties range. Eight months hence, Kotex is back with their latest offering, Kotex Prohealth+, that allows consumers to #ChooseItAll, to not trade off or make compromises on their sanitary protection.

On the launch, Saakshi Verma Menon, Marketing Director, Kimberly – Clark India, said, "As pioneers in feminine hygiene globally, we always encourage women to challenge misconceptions about periods. At Kotex, we don’t just make pads, we actively identify problems women face when it comes to periods and tackle them with revolutionary solutions. We realized women today are choosing leak-free pads but bearing rashes or some are choosing a soft rash free pad but dealing with wetness. Come on, it's 2023! Why can't women just #ChooseItAll? Hence, we are delighted to announce the launch of Kotex ProHealth+ sanitary pads in India. This disruptive new product will end the old cycle of choosing between singular benefits and give young girls a chance to elevate to Healthy Period Protection. We are optimistic that Kotex ProHealth+ will win the hearts and minds of our consumers in India, and we look forward to its commercial success.”

To mark this launch, Kotex has rolled out a 360 degree marketing campaign #ChooseItAll on multiple digital and offline touchpoints. Conceptualized by Ogilvy India, the campaign encourages young women to rethink their current period protection choices and elevate to healthy period protection.

On the campaign idea, Tanuja Bhat, Senior Executive Creative Director at Ogilvy India said, “Kotex is about revolutionizing period solutions and prioritizing period health. It believes that girls should not have to choose from options that make them adjust - be it in their lives or their sanitary pads. They should feel free and empowered to walk away from unhealthy things and situations. The campaign line 'I choose it all, I am the change' reflects and celebrates that exact sentiment. With a disruptive period solution that truly delivers what it claims, we aimed at creating a campaign that is carries the same disruption in terms of targeting, touchpoints, and mediums. While typically any product directed at digital natives sticks to the setting of social media, we managed to translate the statement of 'Choose It All' with an integrated approach across new age platforms."

This campaign, targeted at digital natives, has been rolled out on almost all relevant Gen Z touchpoints. Shekhar, Chief Client Officer & Office Head, West, Wavemaker South Asia said “To make a mark in a highly cluttered market it was critical we stand distinct and yet be precise. A lot of science, unique partnerships and long debates has gone behind mounting this disruptive campaign. The media plan has been created keeping in mind the Gen Z consumer’s media habits and ensuring we target them at multiple touchpoints that they are present on. In this campaign, traditional media platforms have taken a backseat and the new age channels are being used to reach the consumers base.” 

Kotex ProHealth+ is created to change the period game with its superiority of being an All-in-1 product offering anti-leakage, anti-wetness, anti-rashes, anti-itchiness, and anti-odour sanitary pad. It also has a quick dry core, 5-layer absorption with a wide back, super soft protection wings and sides, and green tea fragrance. The product has tested well with consumers with 98% of girls recommending the product for healthy protection during periods.

Kotex ProHealth+ is now available in 100+ cities across general and modern trade and on leading e-commerce platforms.

Link to the film: https://www.youtube.com/watch?v=KI837Z7Ns3c

STT GDC India Partners O2 Power For The Supply Of Renewable Energy To Data Centre In Bengaluru


* O2 Power will supply renewable energy from its Wind-Solar Hybrid (WSH) project of 201.1 MWac in Karnataka

* India’s leading data centre operator will rely primarily on renewable energy to continue its prudent growth

* Having pledged carbon-neutral data centre operations by 2030, STT GDC India has already achieved ~36% renewable usage across its business and is working towards increasing this to ~60% over the next 4 years

* With 21 operational facilities across nine cities, this commitment towards renewable energy is one of the largest in the country by a data centre operator

ST Telemedia Global Data Centres India Private Limited (STT GDC India) today announced a partnership with O2 Renewable Energy (IV) Private Limited, a subsidiary of O2 Energy SG Pte. Ltd., Singapore (henceforth referred to as O2 Energy) to obtain renewable energy under a captive structure. This renewable energy will power STT GDC India’s Bengaluru facility in the state of Karnataka.

Announcing the partnership, Sumit Mukhija, CEO at STT GDC India said, "Environment, Social and Governance are at the core of whatever we do as we continue to contribute towards achieving inclusive and responsible growth. From designing and constructing green buildings to tapping renewable energy and implementing innovative and efficient cooling technologies in our data centres, sustainability remains an imperative as we grow and expand.  We firmly believe that sustainability is a responsibility that we share with our partners, customers and government and will work closely with these stakeholders as we strive to achieve carbon-neutral data centre operations across our facilities in India by 2030. This partnership with O2 Power, one of India’s leading renewable energy platforms, further demonstrates our resolve in adopting and promoting sustainable best practices in our facilities and steering the overall sector in the same direction. We are also actively collaborating with regulators, government and energy generation firms and exploring opportunities and frameworks eventually achieve carbon-neutral data centre operations across our facilities in India by 2030

Rakesh Garg, co-founder and head of wind vertical, O2 Power said: "STT GDC India is a prestigious client in O2 Power’s growing C&I portfolio. This strengthens customer confidence in our execution and delivery capabilities. O2 Power is geared towards making green and clean power available to businesses across scale, size and segment.”

Following its ESG Strategy, STT GDC India is committed to operating carbon-neutral data centres by 2030. Additionally, as part of its sustainability efforts, STT GDC India currently sources about 36% of the energy used in all of its facilities from renewable sources, making it one of the largest users of renewable sources among data centre operators in India. By 2026, we expect to achieve a yearly reduction of over 380,000 tonnes of CO2 emissions through a combination of our best practices and operational excellence, and cooperation with renewable energy suppliers and partners including O2 Power. This carbon reduction is equivalent to eliminating almost 25,000 passenger cars from the roads in a single year. The company is working towards taking the share of renewable energy to ~60% over the next four years.

About STT Global Data Centres India Private Limited

STT Global Data Centres India Private Limited, is a majority-owned subsidiary of ST Telemedia Global Data Centres, Singapore. Since 2004, STT GDC India has been managing the country's largest raised floor area and with ~200MW of critical IT load with now 21 facilities across 9 major cities Delhi, Mumbai, Bengaluru, Hyderabad, Chennai, Kolkata, Ahmedabad, Pune and Noida, serving over 1,000 customers including many Fortune 500 companies and over 30% market share revenue. Its mission-critical solutions comprise best-in-class offerings, delivering industry-leading uptime to its customers.

About O2 Power

O2 Power, a renewable energy platform backed by EQT Infrastructure and Temasek is one of the fastest-growing renewable platforms in India with signed PPAs of about 2 GW in aggregate, and a commissioned 250 MW solar project in Jaisalmer, Rajasthan.

Epson And Designer Yuima Nakazato Show A Glimpse Of A More Sustainable Future For Fashion


* Partnership combines inkjet and dry fiber technologies to create stunning designs from recycled clothing 

Epson, a world leader in digital and printing solutions, today announced a partnership with renowned Japanese fashion designer Yuima Nakazato and his eponymous YUIMA NAKAZATO brand at Paris Haute Couture Fashion Week Spring - Summer 2023 to unveil creations that are both stunning and sustainable. In addition to utilizing Epson’s digital textile printing to reproduce his unique and creative worldview, YUIMA NAKAZATO realized some of its creations with the help of a new, more sustainable and potentially industry-transforming textile production process. 

Epson’s dry fiber technology, which is already used commercially to recycle office paper and which requires virtually no water, has been adapted to produce printable non-woven fabric from used garments. The new fabric production process was revealed in Paris as part of a three-year collaboration between Epson and YUIMA NAKAZATO and was used in the creation of items for the first time during the latter’s runway show at the Palais de Tokyo on January 25, 2023.

The collaboration between Epson and YUIMA NAKAZATO builds on the success of the company’s printing support for his couture and evolves the level of his creations to enable the low-impact production of high-quality custom garments. Both Epson and YUIMA NAKAZATO are keen to raise awareness of the water and material waste associated with excess production. The Paris Show illustrates how switching to digital textile printing using more environmentally friendly pigment inks offers the fashion industry a more sustainable and less wasteful means of textile printing.

The fabric taken to create the latest YUIMA NAKAZATO fashion line was derived from material from used garments sourced from Africa, the destination for many discarded garments from elsewhere in the world. Nakazato visited Kenya where he collected around 150 kg of waste garment material destined for the “clothes mountain” of discarded textiles he encountered there. Epson then applied its dry fiber process to produce over 50 metres of new re-fiberised non-woven fabric, some of which was used for printing with pigment inks with Epson’s Monna Lisa digital printing technology.

Hitoshi Igarashi from Epson’s Printing Solutions Division explains the importance of the technology: “Although in its early stages, Epson believes its dry fiber technology combined with pigment ink digital printing could offer the fashion industry a much more sustainable future, significantly reducing water use while allowing designers the freedom to fully express their creativity.

“Epson’s Environmental Vision is committed to contributing to a circular economy, and this development could be one step towards achieving this. Dry fiber technology applied to the fashion industry offers the possibility of producing material for new clothes that have been recycled from used garments.” 

In a trial of distributed printing for venue decoration, Epson inkjet printers in Japan and France with remote support from Epson engineers were used to create decorations in the venue space. Both Epson and YUIMA NAKAZATO intend to continue exploring the possibilities for contributing to a more sustainable fashion industry.

About Epson

Epson is a global technology leader whose philosophy of efficient, compact and precise innovation enriches lives and helps create a better world. The company is focused on solving societal issues through innovations in home and office printing, commercial and industrial printing, manufacturing, visual and lifestyle. Epson will become carbon negative and eliminate the use of exhaustible underground resources such as oil and metal by 2050.

Led by the Japan-based Seiko Epson Corporation, the worldwide Epson Group generates annual sales of more than JPY 1 trillion.  www.global.epson.com/

About Epson India

Epson India Pvt. Ltd. was incorporated in the year 2000. Epson products address the needs of homes, businesses and commercial enterprises as those of consumers with specialized needs in India. With a commitment to providing products and services that surpass people’s expectations, Epson India today has an enviable reputation for quality and value. Headquartered in Bangalore, the company markets and supports Epson Inkjet Printers, Inkjet All-in-Ones, Point of Sale Printers, 3LCD Projectors, Scanners, Large Format Printers, Robots and Dot-Matrix Printers. In all of these categories, Epson is either the No. 1 or No. 2 brand in India and growing fast. https://www.epson.co.in/

Sabre Corporation Named Among Best CEO And Best Company Culture Winners By Comparably


Sabre Corporation (NASDAQ: SABR), a leading software and technology provider powering the global travel industry, recently received the Best Company Culture award and Best CEO award from Comparably, a workplace culture site and corporate brand reputation platform. Sabre was rated in the top 50 in these categories among 70,000 companies.

The award for Best CEO is determined based on the ratings employees give to the company’s chief executive and Best Company Culture is based on employee feedback across 16 different categories including leadership, team, environment, compensation, career growth, perks & benefits, work-life balance and company outlook.

“Culture starts with leadership so it makes sense that Sabre would have the honor of earning both of these prestigious awards,” said Shawn Williams, Sabre’s chief people officer.

Sean Menke joined Sabre in 2015 as President of Sabre Travel Network and is currently the Chairman and CEO. Under Menke’s leadership, Sabre has made strategic improvements to be held as the premier global technology platform in travel, serve as a great partner for its customers and further establish itself as an employer of choice.

“During his career in the travel industry, Sean has consistently led the way for change, challenging the status quo to help the industry evolve and find the best path toward the future of travel,” said Williams. “Like the rest of the travel industry, Sabre faced many challenges over the past few years, and, thanks to Sean’s steady and forward-thinking leadership, we are better positioned today for the future.”

Underpinning Sabre’s culture is the company’s commitment to its customers and to its team members. The company fosters an inclusive environment, where team members – with their wide and rich variety of differences – can bring their full selves to work, contribute their best and feel a sense of belonging. Additionally, Sabre’s Work From Anywhere policy and company-wide year-end break demonstrate the organization’s best-in-class culture.

Williams elaborates, “Sabre leaders are dedicated to their team members, provide transparent communication and have a relentless focus on team success. This well-deserved recognition is a testament to our leaders and team members’ passion for Sabre and to each other.”

About Sabre Corporation

Sabre Corporation is a leading software and technology company that powers the global travel industry, serving a wide range of travel companies including airlines, hoteliers, travel agencies and other suppliers. The company provides retailing, distribution and fulfilment solutions that help its customers operate more efficiently, drive revenue and offer personalized traveller experiences. Through its leading travel marketplace, Sabre connects travel suppliers with buyers from around the globe. Sabre’s technology platform manages more than $260B worth of global travel spend annually. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world. For more information visit www.sabre.com.

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