Farah Khan At Edits Film Festival: "Content Breakthroughs Come From Spontaneity, Relatability And Realness”

Today the curtains came down on the Edits Film Festival in Mumbai, in the presence of filmmaker Farah Khan, festival judges Ahsaas Channa, Dolly Singh, Nikhil Taneja and Rajeev Masand and over 100 content creators in the audience. The festival awarded its winners - Ishank Gupta (@filmmaker.ishank), Sanya Rohillaa (@bunniestbunnytoeverbunnny) and Ahsan Vazir (@ahsan_vazir__ ) for their great storytelling and use of Edits for editing their content.

Top Submissions from the festival

Submissions for the Edits Film Festival commenced in August, where in a duration of 45 days, you were encouraged to submit a piece of content made from unpolished videos in your camera roll, and edited using Edits, Instagram’s video editing app. While the Official Selection played at the festival demonstrated this, the top three in particular, selected by the jury, displayed a rare sense of adventure, restraint and skill.

The top three submissions, by Ishank Gupta (@filmmaker.ishank), Sanya Rohillaa (@bunniestbunnytoeverbunnny) and Ahsan Vazir (@ahsan_vazir__ ), stood out for diverse storytelling, and use of Edits features in them. The winners were selected by Ahsaas Channa, Dolly Singh, Nikhil Taneja and Rajeev Masand.

“Enabling creators with the right tools, platforms and opportunities is central to what we do. The festival opened up new creative possibilities, encouraging creators to experiment with features they hadn't used before and tell stories in fresh ways. We're thankful to our jury members and to Farah Khan for the invaluable perspective she shared on her storytelling journey.” - Ankit Rihal, Head of Global Partnerships, Meta, India

In Conversation with Farah Khan

Film maker Farah Khan was the special guest at the event, who spoke about her approach to content creation and film making, which is a rare combination of someone who’s made feature films for theatres, as well as online content for Reels.

"People assume there's a big plan behind it, but I don't overthink what I post. Gen Z has inspired me — they're so nonchalant about it, no second-guessing. Be it a clip from my show, a random chat or a bit of mischief on the spot, everything is spontaneous for me. I think relatability and realness, with a bit of humor, are what audiences actually respond to on Instagram." - Farah Khan

Follow @metaindia and #EditsFilmFestival for seeing more updates from the event.

New Art Space Trace Gallery Opens Group Exhibition In Kolkata Till November 28, 2026

Photo Caption: Anirban Das, Ramayana, Cutwork on Iron sheet, 2026; Seema Kohli, Untitled, Woodcut on Schoelershammer, 2025; Seema Kohli, Untitled, Woodcut on Schoelershammer, 2025. Image Courtesy: Trace Gallery

Between Myth & Matter features works by artists Seema Kohli, Kanika Gupta, She Kantha, Anirban Das, Samik De and Manmita Ray. The exhibition explores the shifting relationship between the sacred and the material, bringing sculpture and contemporary image-making into conversation with objects and practices rooted in ritual, devotion and inherited traditions.

Trace Gallery was conceptualized by Anissa Sonthalia as a space for visual art, design and music. The name ‘trace’ comes from the idea of leaving one’s mark or trace behind, and this multi-purpose space was created keeping this in mind. Anissa Sonthalia says, "Growing up in Kolkata, Durga Puja has always been intrinsic to how I understand the city and its cultural identity. As one of the world’s great public art festivals, it brings together extraordinary artisans who transform the city through art, architecture and storytelling each year. With Trace, I wanted to bring this ecosystem into closer dialogue with contemporary artists and institutions. Between Myth and Matter brings together three spaces often seen separately: the museum, the pandal and the commercial gallery. It feels especially meaningful to present the show with the arrival of Durga Ma, when the atmosphere of Kolkata shifts and the sacred enters our everyday spaces."

Address: 16/7/2B, Hemanta Mukhopadhyay Sarani Road, opp. Najrul Manch, Keyatala, Kolkata 700029

On view till: November 28, 2026

HDFC Bank Launches Festive Treats 2026 – With Over 10,000 Exciting Offers

* A host of offers on loans, cards, accounts, and EASYEMI on cards

* Benefits across a wide range of brands

* Opportunity to save up to Rs 70,000** on purchases made through HDFC Bank Credit Cards and EASYEMI on Debit/Credit Cards

HDFC Bank, India’s leading private sector bank, today announced the launch of its annual Festive Treats 2026 campaign, marking the start of the festive season across the country. The pan-India annual carnival brings more than 10,000 offers across loans, cards, savings and current accounts, and EASYEMI on cards, making festive purchases more affordable and rewarding for customers.

This year, HDFC Bank Festive Treats embraces the theme ‘Treat With All Your Heart’, celebrating the joy of treating loved ones and turning festive purchases and shopping into heartfelt expressions of love, care and togetherness. The Bank has a host of offers on a range of products like Xpress Personal Loans, Xpress Car Loans and other Vehicle Loans, Home Loans, Gold Loans, Specialé Savings Accounts, and MyBusiness that offers end to end business banking solutions. Consumers will get a chance to save up to Rs 70,000** on festive shopping on purchases made through HDFC Bank Credit Cards and EASYEMI on Debit/Credit Cards.

Festive Treats offers are applicable across a wide range of categories — apparel, electronics, travel, home decor, and jewellery, among other things. The Bank has partnered with marquee brands like LG Electronics, Google Pixel, Samsung, OnePlus, Vijay Sales, Croma, Reliance Digital, MakeMyTrip, Myntra, Reliance Centro, World of Titan, RoyalOak, Honda, GRT Jewellers, and Joyalukkas. This year's edition rolls out in phases aligned with festive celebrations across all parts of the country, culminating in Diwali. This approach ensures that the offers are timely and relevant to customers across states.

In addition, the Bank has partnered with many celebrities and influencers who will be running virtual masterclasses to guide viewers/followers across a range of themes like getting ready for Diwali, planning for retirement, following a passion, and saving for the next holiday, among others.

Mr. Ravi Santhanam, Chief Marketing Officer & Group Head (Brand, Retail Marketing & Customer Analytics), HDFC Bank said, “The festive season is a time of joy, togetherness, and new beginnings for millions of families across India. By combining lucrative discounts from key brands with accessible credit solutions like EASYEMI and Xpress loans, we are enhancing credit facilities to all our eligible customers. Our phased, pan-India rollout ensures that every region across the nation gets customised offers that lets them spend smart and celebrate big. We wish all our customers a happy festive season and invite them to enjoy maximum savings while making their purchases through HDFC Bank.”

For detailed offers, please click here.

*Terms & Conditions apply

**Customers who avail all available offers from the Bank can save up to Rs 70,000..

Six Ways SMBs Can Turn Festive Chats Into Sales Across India

It's 11pm. A customer wants to know if the blue kurta comes in a large, whether it'll arrive before Diwali, and if there's a discount. Now imagine a few hundred of those, all at once. It's the festive season for India's small businesses. The challenge isn't demand. It's keeping up with it.

Here's how SMBs can use WhatsApp across the full festive customer journey.

1. Turn discovery into a conversation

Shoppers find products on social media before they reach out. Ads on Facebook and Instagram that click to start a WhatsApp chat can help — a jewellery business promoting its festive collection answer questions on designs, pricing and availability in the moment, instead of losing them to a website.

2. Answer at midnight without being awake at midnight.

This is the first festive season where small businesses don't have to answer every message themselves. Festive shoppers enquire at all hours and compare as they go and an ad that clicks to WhatsApp can bring in a huge influx of chats, so a reply that comes the next morning often arrives too late. Eligible SMBs can now use Meta Business Agent to keep conversations moving around the clock — customized with their own product, pricing, and shipping details, fluent in native Indian languages, and ready to hand over the moment a conversation needs the owner's personal touch.

3. Let customers browse before they buy

Festive shoppers are window-shoppers at heart — they want to see the colours, compare the sizes, weigh the price points. A WhatsApp Catalogue gives them a window to shop in, rather than a chat thread to dig through. A gifting business can line up hampers from modest to indulgent; a fashion retailer can put its whole festive range on display. The less work it takes to browse, the shorter the trip from "What do you have?" to "I'd like to order this.

4. Shorten the path from "I'll take it" to payment

A customer who has decided to buy is the easiest customer you'll ever have — right up to the moment you send them somewhere else to pay. Payments on WhatsApp Business keep it in the chat: share a QR code in one tap, and a home baker can confirm a festive hamper and collect the money in the same thread. Meta Business Agent can now handle UPI payments inside the conversation too.

5. Give existing customers a reason to return

Your best festive audience already knows you. Customised messaging with a Business Broadcast message can carry genuinely useful updates: a salon reminding customers to book ahead of the rush, a bakery flagging when orders close, a clothing business announcing a new collection or a holiday sale. One timely, relevant message beats a generic promotion.

6. Learn and Improve On The Go

Every conversation is a signal from your customers. Repeated delivery questions point to unclear shipping information; repeated requests for one product or price point can shape next season's range. With 91% of online adults in India messaging businesses every week, the festive inbox is a research panel as much as a sales channel – and your Meta Business Agent can help convey these insights to you directly.

The bigger picture

More customers also means more complexity. The opportunity for SMBs is to treat WhatsApp not as one more place to promote products, but as the place where the entire customer journey happens — from discovery to payment to the next order.  

Parallel Loop Launches With $6.6M Seed Funding Led By 3one4 Capital

* To Bring Enterprise AI Transformation To Asia, Europe And Middle East

With US$6.6M in seed funding led by 3one4 Capital, the teams in Singapore, Bengaluru, Bangkok, London and Dubai work with enterprises on their AI adoption and transformation, seamlessly integrated with their existing technology.

Parallel Loop, an AI operating partner for mid-market and large enterprises, announced its formal launch, backed by $6.6 million in seed funding, led by 3one4 Capital. The company has teams in Singapore, Bengaluru, Bangkok, London and Dubai. Founded in June 2026 by Prateek Jogani and Yujun Chean, Parallel Loop partners with enterprises to grow and transform their business by integrating AI with their existing technology, organisational context and workflows. The company has a team of 30 and serves more than 10 clients across industries and geographies, including Licious and Havells in India and Tokio Marine Safety Insurance (Thailand).

From AI tools to AI capability

AI has made individuals faster, but scaling it and turning that into an enterprise capability across a business is much harder. The decisions, rules, definitions and know-how that make a company work are spread across systems, meetings, email, messaging tools and individual teams. Companies that connect AI to that context can do things that were not possible two years ago. They can serve customers in new ways, move into new markets and run operations at a different speed.
“Intelligence has become abundant. What many organisations lack is the context, systems and capability to turn this into tangible business outcomes,” said Prateek Jogani, Co-founder, Parallel Loop. “Parallel Loop addresses that gap by helping our clients build capability and scale AI to transform the way they operate and achieve their most ambitious goals.”

An AI operating partner for the enterprise

Parallel Loop combines its AI Stack with forward-deployed engineers, who work alongside client teams to connect existing systems, processes and organisational knowledge, and to build AI workflows and applications. Its work has three connected capabilities:

AI Enablement:

Works with leadership teams to identify high-value AI opportunities, define roadmaps and build practical capability inside the organisation.

AI Stack:

One secure, governed and fully modular stack shared across functions. It joins existing systems with organisational context and powers everything from instant live dashboards to end-to-end deterministic workflows.

Software Factory:

Forward-Deployed Engineers and AI agents work alongside the client's team to modernise critical legacy systems and build new applications in a fraction of the usual time.

Sovereign AI, inside the client’s environment

Many enterprises now want sovereign AI: control over where their data, context and AI workloads sit, and who can access them. The AI Stack runs in the client’s own cloud environment or on-premises, with data residency set to the client’s requirements. The stack works with multiple model providers, including open-weight models, so clients are not locked into a single provider. It keeps an audit trail of prompts, responses, context changes and actions. Clients retain ownership of their data, their organisational context and the client-specific work built for them.

“Our vision for the AI journey is to truly democratize AI for our employees, make it an integral part of how Havells runs and also build use cases which create immediate value in the market. In Parallel Loop, we found these possibilities. Today, several hundreds of our employees across the organization use Parallel Loop as their everyday AI platform for workflows, automations and dashboards. Work that used to sit in legacy systems and old reporting tools now starts with a simple question in chat.

Customer-centricity is a cornerstone of our values, and Parallel Loop is helping us sharpen it. We are modernizing how our sales colleagues collaborate with channel partners and influencers. With AI-powered insights on the fingertips, our teams are equipped to serve our customers & consumers better. I am super excited by what lies ahead. “ said Pramod is the President & CIO at Havells India Limited.

Founders with experience building at scale

Prateek Jogani and Yujun Chean have worked together for nearly a decade. They co-founded FairDee, a Thai insurtech, which was later acquired by Qoala, where Prateek served as Group Chief Technology Officer and Yujun as Group Chief Operating Officer. Under their leadership, Qoala became one of Southeast Asia’s leading insurtech platforms, operating across five markets, processing millions of policies a month and raising more than $130 million from investors.

Prateek Jogani, Co-founder, brings around two decades of technology experience across video streaming, healthcare, education, music and insurance. As Group CTO of Qoala, he led technology across five Southeast Asian markets and built engineering teams in India. In 2025, he began running hands-on AI programmes for leadership teams, from growth-stage businesses to companies preparing for IPOs. Through his work, he observed that while teams were adopting AI tools, only a few were building the systems, context and processes required to sustain those gains. This insight led to the founding of Parallel Loop.

Yujun Chean, Co-founder, served as Group COO of Qoala, where he led commercial, product, operations, finance and human resources across five countries. At Qoala, he used AI to scale the business more efficiently, and he believes real transformation starts with the leadership team. At Parallel Loop, he leads the company’s work with client leadership teams.

Investors

Parallel Loop raised $6.6 million in seed funding led by 3one4 Capital, with participation from Picus Capital, Flourish Ventures, Economic Development Innovations Singapore, Vijay Shekhar Sharma (Founder and CEO of Paytm), Kunal Shah (Founder of CRED), Philip Yeo (former Chairman of Singapore’s Economic Development Board and A*STAR) and other investors.

“Enterprises today carry so much complexity across their tech stacks and processes that AI transformation has become a domain-led challenge, one that demands deep expertise in both the domain and AI. With Parallel Loop, Prateek and Yujun have delivered value to their customers and demonstrated real momentum. They’re closing enterprise deals and expanding accounts across multiple geographies with an outcome-led approach. We’re excited to partner with the Parallel Loop team and lead their seed as they prepare to scale their offering across categories and geographies!” said Anurag Ramdasan, Partner, 3one4 Capital

About Parallel Loop

Parallel Loop is an AI operating partner for mid-market and large enterprises. Its AI Stack and forward-deployed engineers help enterprises put AI to work across their existing systems, processes and teams, deployed inside the client’s own environment. Founded in June 2026 by Prateek Jogani and Yujun Chean, Parallel Loop has teams in Singapore, Bengaluru, Bangkok, London and Dubai. Its investors include 3one4 Capital, Picus Capital, Flourish Ventures, Economic Development Innovations Singapore, Vijay Shekhar Sharma, Kunal Shah, Philip Yeo and other investors. www.parallelloop.ai 

LinkedIn’s 2026 Top Startups India List: Zepto Leads For The Fourth Consecutive Year As The Startup Landscape Evolves

LinkedIn, the world’s largest professional network, today unveiled its 2026 Top Startups India List, an annual ranking of emerging companies where careers can thrive. Based on exclusive LinkedIn data across employment growth, engagement, job interest, and attraction of top talent, the list offers professionals a view of companies gaining momentum and potential opportunities to explore in the country.

Quick-commerce company Zepto retains the #1 spot for the fourth consecutive year, followed by topmate.io (#2) and Matiks (#3). Four of the top five companies are first-time entrants, with 13 new companies making it to this year’s top 20 list, reflecting a changing mix of businesses gaining traction across India’s startup ecosystem.

Quick service and AI cos shape this year’s list

Snabbit (#6), an on-demand house help service, which climbs up from #14 last year, along with Swish(#11) and FirstClub (#16), 10-minute food and grocery delivery platforms, reflect the growing quick economy. AI remains a prominent theme on the list, with six of the top 20 startups offering AI services at their core. From foundational models at Sarvam (#9) to AI-driven hiring at Weekday (YC W21) (#8) and investment solutions at Zetheta Algorithms (#5), these companies reflect AI’s growing applications across industries.

Emerging opportunities across content, expertise and education

The list also highlights opportunities across expertise, content, and educational platforms, ranging from topmate.io (#2) and Figuring Out Media & Education (#4) to the education startup Bhanzu (#18). For professionals, the breadth of companies on this year’s list offers a window into emerging businesses and where their skills could make an impact.

Professional networks can help turn interest into opportunity

As new career opportunities emerge across India’s startup ecosystem, how professionals discover and navigate them is also evolving, with trusted networks playing a crucial role. LinkedIn’s latest data shows that among professionals working at companies with 10-49 employees, 94% say their professional network is important in helping them navigate their careers. Meanwhile, 35% say a connection has helped their career, and 29% have heard about a job or new opportunity through their network.

Commenting on this year’s list, Nirajita Banerjee, LinkedIn Career Expert and Sr. Managing Editor, LinkedIn India News, said: “This year’s list reflects the expanding ambition of India’s startup ecosystem, from the continued evolution of quick commerce to the growing role of AI across businesses. It also highlights emerging opportunities across education-focused and content-led companies. For professionals, understanding what a company is building and the skills it values can help them make more informed career choices. Equally important is building the right professional connections, which can offer valuable insights and open doors to opportunities that may not always be visible.”

"At Zepto, our biggest talent bet is on people who combine ambition with ownership - those willing to challenge the status quo, solve complex problems and build for scale. In a high-growth startup, the opportunity goes beyond the role itself; we believe the real opportunity lies in learning fast, taking on meaningful challenges and creating impact from day one. As we continue to grow, our focus is on building teams and nurturing a culture where people can push boundaries and shape the future of the business alongside us,” said Sneha Arora, CHRO, Zepto.

“Snabbit offers a once-in-a-generation opportunity to disrupt one of India’s largest consumer categories, empower millions of women, and build a legacy far bigger than ourselves. But extraordinary outcomes demand extraordinary ambition. We move relentlessly fast, challenge conventions, set uncompromising standards, and expect people to take ownership well beyond their roles. We are building a talent-dense organization for people who are hungry to do the most consequential work of their careers. I believe Snabbit will not just create a category, but also produce a generation of exceptional leaders and entrepreneurs,” added Vaibhav Sabhlok, Head of People & Culture, Snabbit.

Here’s the full list of 2026 LinkedIn Top Startups in India:

Zepto
topmate.io
Matiks
Figuring Out Media & Education
Zetheta Algorithms Private Limited
Snabbit
Emergent
Weekday (YC W21)
Sarvam
PALMONAS
Swish
Pronto
GoodSpace AI
Lucidity
Immunoscript Life Science
FirstClub
Arrowhead
Bhanzu
Scapia
Akasa Air

Here are some tips from Nirajita Banerjee on how to land a job at a LinkedIn Top Startup:

Look for momentum, not just job openings: Follow companies that are expanding their products, entering new markets, or solving growing customer needs. These signals can help you spot potential opportunities early.

Understand the business before applying: Research what the company does, who it serves, and the problems it is trying to solve. This helps you assess whether an opportunity aligns with your interests and strengths.

Build relationships before you need them: Connect with people working at companies that interest you, engage thoughtfully with their work, and ask informed questions. These conversations can help you understand the company and discover opportunities you might otherwise miss.

Show how you can make an impact: Go beyond listing qualifications. Use relevant projects, experience, and examples of problem-solving to demonstrate how your skills could contribute to the company’s goals.

Stay curious and adaptable: Startups can evolve quickly. A willingness to learn, take initiative, and navigate ambiguity can help you stand out as teams and business needs change.

You can visit the LinkedIn India 2026 Top Startups list here. For city lists please visit these links: Delhi-NCR; Mumbai; Bengaluru; Pune; Chennai; Hyderabad

LinkedIn Top Startups 2026 Methodology:
LinkedIn measures startups based on four pillars: employment growth, engagement, job interest and attraction of top talent. Employment growth is measured as percentage headcount increase over methodology time frame, which must be a minimum of 10%. Engagement looks at non-employee views and follows of the company’s LinkedIn page, as well as how many non-employees are viewing employees at that startup. Job interest counts the rate at which people are viewing and applying to jobs at the company, including both paid and unpaid postings. Attraction of top talent measures how many employees the startup has recruited away from any global LinkedIn Top Company, as a percentage of the startup’s total workforce. Data is normalized across all eligible startups. The methodology time frame is July 1, 2025 through June 30, 2026.

To be eligible, companies must be fully independent, privately held, have 30 or more full-time employees, be 5 years old or younger and be headquartered in the country on whose list they appear. We exclude all staffing firms, think tanks, venture capital firms, law firms, management and IT consulting firms, nonprofits and philanthropy, accelerators and government-owned entities. Startups who have laid off 10% or more of their workforce based on corporate announcements or public, reliable sources between July 1, 2025 and the list launch, are not eligible. These decisions are made by the LinkedIn News team based on company statements and/or reputable news outlets.

About company insights:

Data reflects aggregated public member data from active LinkedIn profiles in the relevant country and includes full-time employee profiles associated with the company on LinkedIn. We exclude members who identify as part-time or contractors. Headcounts are provided by the companies directly, unless otherwise noted with an asterisk. Those headcounts are based on LinkedIn data. All insights reflect a 12-month time period looking back from August 2026. Skills data was derived from measuring the most frequent skills among a company’s employees. Most common job titles represent the occupations that are most common within each company. Largest job functions measure the most prevalent function areas within each company.

About LinkedIn:
LinkedIn connects the world’s professionals to make them more productive and successful and transforms the way companies hire, learn, market, and sell. Our vision is to create economic opportunity for every member of the global workforce through the ongoing development of the world’s first Economic Graph. LinkedIn has more than 1.2 billion members and has offices around the globe. www.linkedin.com / mobile.linkedin.com. 

Captech Technologies Relaunches Captech eFORCE, Country’s First Made In India Labour Management App For Contractors

* Brings Greater Transparency, Payment Visibility and Opportunity to India’s Construction Workforce

* Made in India, AI-Assisted First Labour Management App designed specifically for labour contractors in India

* Platform first built to match builders with labour contractors now handles work orders, site reports and billing

* Kharchi and RA bills can be followed stage by stage, with far fewer follow-up calls

* Works with a company's existing ERP, so site data is entered only once

Captech Technologies Pvt. Ltd., a construction-technology company whose solutions are trusted by leading infrastructure firms across India, today relaunched its Captech eFORCE platform, the first Labour Management App designed specifically for labour contractors in India. The Made in India, AI-assisted solution deploys construction labour 5x faster than traditional methods and uniquely offers workers repeated job opportunities under the same construction company, fostering stability and long-term engagement.

As the first-ever labour contractor management app in the market, Captech eFORCE addresses critical inefficiencies in workforce mobilization. Compared to traditional methods, it makes labour deployment 5x faster and increases deployment capacity 8x, so far more workers can be mobilised in less time. Built to scale to lakhs of contractors, the platform includes dedicated training programs to onboard contractors, many of whom are not tech-savvy, through AI-assisted phone calls and WhatsApp messages. The result: labour deployment is much faster, project timelines accelerate, and contractors gain consistent income streams while construction companies secure reliable manpower supply.

Captech eFORCE went live in 2020 as a labour marketplace, and that part remains. A developer or contractor posts a requirement with the BOQ, drawings, scope and timelines attached. Labour contractors apply with their credentials. PAN, GST and bank details are checked on the platform before the work is awarded. After that, work orders, crew deployment and Digital Daily Progress Reports are handled in the same place. The senior management assigned to the project get a clear view across multiple sites showing bottlenecks and crew shortage if any.

Captech eFORCE currently works with over 5,000 labour contractors impacting close to 5,00,000 blue-collar workforces, across 30+ projects across India.

Speaking about the relaunch, Asutosh Katyal, Founder & CEO, Captech Technologies, said, "Most contractors we work with have one recurring worry, and it is the bill. Has it been certified, and when will the money come? Until now the only way to find out was to keep calling the site office. After this relaunch the contractor and the project team look at the same record, and it ties into the ERP the company already uses. We started out as a place to find labor. Captech eFORCE is now the platform on which a construction job is run, from the work order to the final payment."

On most Indian sites, a lot of this still happens over the phone. Updates go out on WhatsApp and end up in spreadsheets, if they are recorded at all. For a contractor with crews on several projects, finding out whether a bill has been certified usually means calling someone. Then calling again.

The relaunch goes after that problem directly. Kharchi (the advance paid to workers for daily expenses) and running account (RA) bills are tracked from the day they are submitted, and the contractor can check at any point whether a bill is still being processed or has been cleared for payment. Project teams on the company side see every pending bill across their sites in a single list.

For construction companies, there's no need to change the ERP they already use, because Captech eFORCE connects to it directly. Whatever is recorded on the platform, whether a work order, a progress report or a bill, goes into the company's ERP on its own. Nobody on site has to type it in a second time.

The app also offers onboarding through AI-assisted phone calls and WhatsApp messages for contractors who are not comfortable with technology. Apart from onboarding, this also serves a dual functionality by sending them reminders and keeping them updated on their work. The platform is currently operational in multiple languages including English, Hindi, Marathi and Bangla.