Wednesday, May 27, 2026

Multi-Cap Funds Attract Investor Interest Amid Volatile Market Conditions

* Multi-cap category contributed nearly 10% of total equity mutual fund inflows in April 2026

* Groww Multicap Fund emerged as the top-performing fund in the category with 16.6% one-year returns

Multi-cap mutual funds are witnessing renewed investor interest as volatile market conditions push investors towards diversified equity strategies.

According to data from Association of Mutual Funds in India, multi-cap funds recorded net inflows of ₹3,806 crore in April 2026, contributing nearly 10% of total inflows into equity mutual funds during the month. The category currently manages assets worth over ₹2.28 lakh crore.

The trend comes at a time when Indian equity markets are navigating heightened uncertainty driven by rising crude oil prices, persistent FPI outflows, currency pressure, and geopolitical tensions. While benchmark indices such as the Nifty 50 and Sensex have remained under pressure, broader markets have continued to outperform, with the Nifty Midcap 100 touching fresh highs.

Current market environment are witnessing rapid rotation between large-cap defensives and broader market growth themes, making diversified investment strategies increasingly relevant. Unlike category-specific funds that remain concentrated in one segment of the market, multi-cap funds are mandated to allocate across large-cap, mid-cap, and small-cap stocks, allowing fund managers to dynamically capture opportunities across market capitalisations.

The category offers three key advantages in the current environment: diversification across sectors and market caps, participation in high-growth mid- and small-cap opportunities, and relative stability through large-cap exposure.

Performance across the category has also remained competitive despite market volatility. According to data from Value Research as on May 27, 2026, several multi-cap funds delivered healthy one-year returns.

Groww Mutual Fund’s Groww Multicap Fund emerged as the top-performing fund in the category on a one-year basis with returns of 16.6%. Other notable performers included Bank of India Multi Cap Fund, Tata Multicap Fund, Mahindra Manulife Multi Cap Fund, and ITI Multi Cap Fund.

Market participants say the strong performance highlights how agile allocation across market segments is becoming increasingly important in the current environment, especially as leadership across sectors and market caps continues to shift rapidly.

Despite accounting for only around 6.4% of total equity mutual fund assets, multi-cap funds contributed nearly 10% of equity inflows in April 2026, highlighting rising investor preference for flexible allocation strategies amid uncertain market conditions.

Purpose, AI Adoption And Economic Uncertainty Redefine India’s Finance Profession: 81% Aspire To Social-Impact Careers

ACCA (the Association of Chartered Certified Accountants) today released its India Talent Trends 2026 report, revealing a finance workforce in India that is increasingly purpose-driven, digitally confident, and resilient amid economic uncertainty, rapid AI adoption, and shifting workplace expectations.

Based on insights from over 1,000 respondents in India, as part of ACCA’s global survey of more than 11,000 finance and accountancy professionals across 175 countries, the report highlights how India’s finance talent is being reshaped at the intersection of purpose, technology, and economic pressure.

The findings show three defining forces shaping the profession: a rising focus on purpose and sustainability, accelerating adoption of artificial intelligence, and ongoing economic uncertainty. These shifts are reflected in workplace attitudes, with 51% of professionals saying their current role already contributes to social impact, while 81% aspire to future roles that create social change and 77% prioritise environmental impact-driven careers. AI adoption is also accelerating, with 57% already using AI tools in their roles, while 86% report confidence in learning and applying AI-related skills highlighting strong adaptability across the workforce.

The report also highlights a clear shift towards values-led careers, with finance professionals increasingly aligning personal purpose with organisational goals. More than half already see their current roles contributing to social impact outcomes, signalling a broader transition towards meaningful, impact-oriented work.

Md. Sajid Khan, Director – India at ACCA, said: “Finance professionals in India are increasingly seeking careers that go beyond traditional roles to deliver meaningful social and environmental impact. The findings reflect a workforce that values purpose-led organisations, meaningful work, and long-term value creation as core priorities. What stands out is their optimism and adaptability in the face of rapid technological change, 86% are confident in their ability to learn and apply AI skills. India’s finance professionals continue to demonstrate ambition, digital capability, and future readiness, and are well positioned to shape the future of global business as organisations balance technology, sustainability, and people priorities.”

The report further shows that accountancy is increasingly viewed as a launchpad for broader career pathways, with growing interest in entrepreneurship, sustainability-focused roles, and cross-functional leadership. Workplace expectations are also evolving, with flexibility, purpose, wellbeing, and continuous learning emerging as key differentiators for employers. Notably, 68% of professionals aspire to become entrepreneurs, and 56% are open to roles beyond traditional accountancy.

Despite strong optimism, economic pressures remain a key concern. Inflation is cited as the top worry by 40% of respondents, while 81% plan to seek a pay rise and 68% expect increases above 10%. While job mobility is slowing, with 47% planning to change jobs in the next year (down from 55% in 2025), over 90% continue to prioritise at least one stable role. Hybrid work remains firmly entrenched, with 79% preferring hybrid models and 74% supporting structured office attendance.

However, challenges persist in workplace experience, with 44% reporting difficulties in cross-generational collaboration, 53% citing negative impacts on mental health, and 67% calling for stronger organisational support systems.

The India Talent Trends 2026 report reflects ACCA’s ongoing commitment to understanding the evolving finance workforce and supporting the development of future-ready, inclusive workplaces.

About ACCA

We are ACCA (the Association of Chartered Certified Accountants), a globally recognised professional accountancy body providing qualifications and advancing standards in accountancy worldwide.

Founded in 1904 to widen access to the accountancy profession, we’ve long championed inclusion and today proudly support a diverse community of over 257,900 members and 530,100 future members in 180 countries.

Our forward-looking qualifications, continuous learning and insights are respected and valued by employers in every sector. They equip individuals with the business and finance expertise and ethical judgment to create, protect, and report the sustainable value delivered by organisations and economies.

Guided by our purpose and values, our ambition is to lead the accountancy profession for a changed world. Partnering with policymakers, standard setters, the donor community, educators and other accountancy bodies, we’re strengthening and building a profession that drives a sustainable future for all.

Find out more at: www.accaglobal.com

Panchamrutha Industries Launches Fortified Rice Range With 9 Essential Micronutrients In Karnataka


* Millers for Nutrition powered by TechnoServe and industry stakeholders come together to promote fortified staples and address hidden hunger

Panchamrutha Industries Pvt. Ltd., in collaboration with Millers for Nutrition powered by TechnoServe, today announced the launch of Panchamrutha Deluxe Fortified Rice enriched with 9 essential vitamins (A, B1, B2, B3, B6, and B12) and minerals (Folic Acid, Zinc, and Iron) during a special industry workshop titled “Unlocking Market Potential: Advancing Fortified Rice in Karnataka” held in Bengaluru.

The event brought together representatives from government bodies, nutrition experts, healthcare professionals, food fortification specialists, rice millers, and industry stakeholders to discuss the growing role of fortified staples in combating micronutrient deficiencies and improving nutrition outcomes in India.

With a growing presence across South India, Panchamrutha Industries has evolved from a traditional grain business into a nutrition-led FMCG company focused on fortified staples and health-oriented food products. Operating from its advanced processing facility in Dharwad with a production capacity of over 300 tonnes per day, the company combines modern fortification technology with its vision of making quality nutrition accessible to every household.

Shri Dinesh Gundurao – State Minister for Health and Family Welfare, Government of Karnataka, said, "Congratulations to Panchamrutha for introducing fortified rice into the market. It is most important that what we consume is nutritious, as our society has already seen a high impact of eating unhealthy food especially by young children. Therefore, this introduction of fortified staple food by Panchamrutha, will help us in terms of delivering good nutrition. This will also help poor section of the society as they get this nutrition in their staple food. And, based on the scientific analysis and how it is helping people, and how it is impacting their health, even our department can also think of promoting the use of fortified food."

Speaking at the event, Mr. Jambulingappa Hosmani, Managing Director, Panchamrutha Industries Pvt. Ltd, said, “According to the National Family Health Survey (NFHS-5), approximately 67% of children under 5, 59% of adolescent girls, and 57% of women of reproductive age are anemic. At Panchamrutha, we believe staple foods can play a transformative role in improving public health outcomes. Through the launch of Panchamrutha Deluxe Fortified Rice, we aim to make nutritious rice accessible to everyday households while contributing to the larger national mission of addressing hidden hunger and micronutrient deficiencies. Our vision is to make nutrition a standard feature in every kitchen, not a luxury.”

Panchamrutha Industries officially entered the fortified rice segment in 2023 with a focus on making fortified staples accessible to consumers at no additional cost. The company’s fortified rice range is enriched with essential vitamins and minerals including Iron, Folic Acid, Vitamin B12, Zinc, and B-complex vitamins, while maintaining the same taste, aroma, and cooking characteristics as regular rice.

Dr. Usharani Dandamudi, Scientist F, Department of Food Safety and Analytical Quality Control Laboratory, CSIR-CFTRI, said, “Rice fortification is one of the most practical and scalable approaches to addressing micronutrient deficiencies in a country like India where rice is consumed daily across households. Greater awareness and adoption of fortified staples can play an important role in building a healthier future for communities.”

Commenting on the growing need for nutrition-focused interventions, Clinical Nutrician and Diet influencer, Pallavi Idooru, said, “Iron deficiency and anaemia continue to affect a large number of women in India, particularly adolescent girls, pregnant women, and young mothers. Fortified staples such as fortified rice can play a meaningful role in improving everyday nutritional intake and supporting better maternal and overall health outcomes when consumed regularly as part of a balanced diet.”

India continues to face a significant burden of hidden hunger, with iron deficiency and anaemia impacting millions of women and children across the country. Fortified rice is increasingly being recognized as an effective and scalable intervention to improve nutrition security by delivering essential vitamins and minerals through a staple consumed daily by millions of households.

Speaking on the importance of industry participation in food fortification, Mr. Abhishek Shukla, Country Program Manager – India, Millers for Nutrition, said, “Rice is consumed by millions of families every day, making it one of the most effective vehicles for delivering improved nutrition at scale. The launch of Panchamrutha Deluxe Fortified Rice represents an important step towards expanding consumer access to fortified staples and strengthening industry participation in India’s nutrition journey. Scaling fortified staples in the open market will play a critical role in advancing nutrition security and improving awareness around healthier food choices.”

The programme featured discussions on food fortification policies, regulatory frameworks, India’s battle against malnutrition and anaemia, micronutrient stability in fortified rice, and collaborative approaches to scaling nutrition impact across communities.

The workshop also highlighted the importance of collaboration between industry, policymakers, nutrition experts, and development organizations in accelerating awareness and adoption of fortified foods in the open market.

About Panchamrutha Industries

Panchamrutha Industries is a Karnataka-based food company engaged in the manufacturing and distribution of rice and staple food products. The company focuses on delivering high-quality and nutrition-oriented food solutions for Indian consumers through innovation and responsible food processing practices.

About Millers for Nutrition

Millers for Nutrition is supported by Strategic Fortification Partners: BASF, BioAnalyt, dsm-firmenich, Mühlenchemie, SternVitamin; Regional Strategic Fortification Partners: Hexagon Nutrition, Piramal, Sanku; and a growing group of local technical partners that share a common vision of improving food processing practices and fortification excellence to benefit society and enhance business sustainability. Millers for Nutrition is powered by TechnoServe with funding support from the Gates Foundation. Millers, food fortification stakeholders, and others interested in joining the coalition can learn more at millersfornutrition.com.

Photo Caption: From left, Mr Vittal Bhavani Enterprises, Shri Dinesh Gundurao – State Minister for Health and Family Welfare, Mr. Jambulingappa Hosmani – Managing Director, Panchamrutha Industries Pvt. Ltd. Mr Shankar Hosmani- Managing Director, Panchamrutha Industries Pvt Ltd, Mr. Abhishek Shukla – Country Program Manager, Millers for Nutrition India, Ms. Usharani Dandamudi, Senior Principal Scientist at CSIR-CFTRI, Pallavi Idooru And Clinical Nutrician and Diet influencer, Bengaluru,Smt. Rashmi Prabhakar.

Johnson Controls Heat Pumps Deliver 32% Reduction In Annual Heating Costs

* While Cutting Heating Emissions By 55%

Johnson Controls (NYSE: JCI), a global leader in thermal management, mission-critical building systems, energy efficiency, and decarbonization, today shared results showing how its commercial and industrial heat pump portfolio is helping customers reduce costs and emissions while delivering reliable performance in demanding and complex mission-critical operating environments. In 2025, global customers saved an estimated 32% in annual heating costs while cutting greenhouse gas emissions by an estimated 55% (1.6 million metric tons), compared to a conventional gas boiler – equivalent to taking nearly 400,000 cars off the road for a year.

“Heat pumps aren’t a future promise, they are delivering double digit competitive advantage right now,” said Katie McGinty, Vice President and Chief Sustainability and External Relations Officer at Johnson Controls. “As customers scale deployment across their critical operations, they’re cutting costs, reducing emissions and boosting their operations by driving out waste and inefficiency. That’s what smart climate action looks like.”

Real world results across sectors

Johnson Controls heat pumps are being deployed across industries where reliability, performance and economics are critical, demonstrating results at commercial, industrial and district scale.

In healthcare and manufacturing, customers are using large-scale heat pumps to replace or supplement heating fuel needs, delivering significant savings while reducing emissions through waste heat recovery and electrification. At the New Aalborg Hospital in Denmark, a district cooling system uses a nearby body of water for free cooling and combines advanced Sabroe ChillPAC chillers and Sabroe HeatPAC heat pumps for peak demand, the hospital cut electricity costs by 80% while cutting emissions by 80-90%.

Municipal and district energy projects are also leveraging high-capacity heat pumps. In Vancouver, two ultra-efficient YORK CYK centrifugal heat pumps recover thermal energy from wastewater and convert it into clean, low-carbon heating for 47 buildings totaling 7 million square feet of residential, academic and public space. The upgrade triples previous capacity and delivers hot water at efficiencies exceeding 300%, meaning the system generates three times more working energy than it consumes. It now provides sustainable heating for 10,000 residents and area businesses.

Rethinking cold-weather performance: it’s about the heat source

A common misconception is that heat pumps cannot operate efficiently in cold climates. In many commercial, industrial and district energy applications, performance depends not only on outdoor air temperature, but also the temperature of the heat source feeding the system. Johnson Controls heat pump solutions are designed to operate across a wide range of conditions, including cold-weather environments.

While air-source systems draw heat from outdoor air, many large-scale applications instead source heat from stable, higher-temperature processes like data center operations or process steps in critical industries like pharmaceutical or food & beverage manufacturing. Recapturing heat that would otherwise be wasted can dramatically improve efficiency, even in winter. In one application, the heat source temperature was closer to 80°F as compared to outdoor air of 40°F, reducing power demand by up to 50%, significantly lowering compressor work while improving overall system efficiency.

Scaling heat pump solutions for the next phase of customer demand

As demand for efficient, resilient and lower-carbon heating grows, heat pumps are becoming the standard for larger deployments across campuses, districts and critical facilities. That shift requires systems that can work with existing infrastructure, adapt to different operating needs and deliver dependable heating and cooling over time. Johnson Controls’ heat pump portfolio has one of the industry’s widest operating ranges, with solutions that operate reliably in conditions as low as -13°F (-25°C) or able to produce hot water over ~248°F (~125 °C) from waste heat, a capability that was once not achievable. These advancements allow heat pumps to work in many applications to help customers make that transition in practical, cost-effective ways. While using less energy, cutting emissions and getting more value from the systems they already operate.

That shift is already impacting how heat pump systems are being developed and applied. The company was recognized in New York’s Empire Technology Prize, a competition to advance building technologies for low carbon heating system retrofits in tall commercial and multifamily buildings in New York State. The team developed an innovative heat pump solution that delivers cooling and heating with a heat pump that runs on ultra-low global warming potential (GWP) refrigerant, in combination with zero-GWP mechanical vapor recompression technology. The innovative solution saves a significant amount of energy and water, compared to a conventional system that includes a standalone chiller and boiler.

“Customers can’t wait for perfect conditions, they need robust solutions that work in the real world,” McGinty added. “Heat pumps are delivering real savings, real emissions reductions and real resilience as deployment scales. That’s progress you can count on.”

To learn more about Johnson Controls heat pumps visit johnsoncontrols.com.

About Johnson Controls:

Johnson Controls, a global leader in thermal management, mission-critical building systems, energy efficiency, and decarbonization, helps customers use energy more productively, reduce carbon emissions, and operate with the precision and resilience required in rapidly expanding industries such as data centers, healthcare, pharmaceuticals, advanced manufacturing, and higher education.

For more than 140 years, Johnson Controls has delivered performance where it really matters. Backed by advanced technology, lifecycle services and an industry-leading field organization, we elevate customer performance, turn goals into real-world results and help move society forward.

Visit johnsoncontrols.com for more information and follow @Johnsoncontrols on social platforms.

Vacation-Ready Styles: The Latest Spring Watch Launches You’ll Love

Vacation-Ready Styles from Your Favourite Watch Brands

-The Latest Spring Watch Launches from Fossil, Armani Exchange, Michael Kors & More

This vacation season, new launches from your favourite brands like Emporio Armani, Armani Exchange, Michael Kors, Fossil and Diesel bring their latest Spring collections featuring versatile silhouettes, refreshing colour palettes and statement-making designs. From elegant metallic finishes and soft seasonal tones to bold dials and everyday classics, these timepieces are designed to elevate both getaway wardrobes and effortless everyday style.

FOR HER

Emporio Armani AR11761

For Spring, Emporio Armani introduces the AR11761, a 37mm timepiece that blends natural beauty with refined design. Its malachite semi-precious stone dial creates a striking visual contrast against a gold-tone stainless steel bracelet, while a fluted bezel adds texture and depth. Featuring a three-hand date movement at 6 o’clock, this elegant watch brings effortless sophistication and a fresh pop of color to spring wardrobes.

Armani Exchange AX4406

The Armani Exchange AX4406 features a sleek silver and gold two-tone stainless steel bracelet and coordinating round case, creating a layered metallic look. Its silver sunray dial with gold-tone accents and a minimalist two-hand design makes it a versatile, everyday accessory. Perfect for spring, it adds a subtle sparkle and effortless sophistication to bright, seasonal outfits.

Michael Kors MK4999

A fresh take on the classic Michael Kors Essex tank, reimagined in a chic two-tone design with a five-link half-moon bracelet. Polished yet playful, it adds effortless elegance to everyday looks. Finished with a crisp white dial, this timepiece is a subtle statement of timeless style.

Fossil ES5362

The Fossil Harlow ES5362 is inspired by a classic archival design, bringing the sophistication of the past into a modern setting. This intricate watch features a polished multi-tone stainless steel five-link bracelet paired with a distinctive octagonal-shaped case. The textured cream dial adds subtle character, while the three-hand movement ensures reliable everyday timekeeping, creating a piece that feels timeless yet.

Emporio Armani AR60095

Emporio Armani reintroduces the open skeleton automatic for Spring 2026 with the AR60095, featuring a 43mm stainless steel case, Roman numeral indexes, and a seven-link bracelet that highlights its automatic movement through a refined open dial. This timepiece features an open skeleton automatic movement and a silver sunray dial covered by an amber crystal. The polished stainless steel bracelet, Roman numeral dial and applied branding details create a truly elevated presentation for everyday wear.

Armani Exchange AX4297

The Armani Exchange Sync now debuts with an automatic multifunction movement, featuring an openwork dial that reveals the intricate mechanics beneath, paired with a sleek black strap. The AX4297 Automatic watch adds a touch of modern sophistication to your spring wardrobe. With its 44mm round case, silver dial, and black leather strap, it blends timeless elegance with everyday style, sleek, versatile, and effortlessly polished for any look.

Diesel DZ4705

Diesel’s Stinger watch features a black and blue gradient sunray dial, chronograph movement, and a blue stainless steel bracelet, bringing dynamic colour play to a clean, modern silhouette. Designed for those who thrive on contrast and confidence, the tonal shift adds energy to everyday spring styling.

Michael Kors MK9252

The Michael Kors Prescott stands out with its refined octagonal case and sleek monochromatic design. Featuring a chronograph movement and linear bracelet, it strikes the perfect balance between strength and sophistication. Finished in all black, this timepiece moves effortlessly from boardroom to after-hours.

Fossil FS6154

The Everett Chronograph FS6154 reflects the fresh spirit of spring with its light blue sunray dial set in a 44 mm stainless steel case. Powered by a Japanese chronograph quartz movement for reliable timekeeping, it is paired with a stainless steel bracelet that offers a clean, versatile finish - perfect for the season’s easy, everyday style.

University Of Galway & Presidency University Explore Global Academic Collaboration Opportunities In Bangalore

University of Galway and Presidency University, Bengaluru held strategic talks at Presidency University’s campus to strengthen academic collaboration and create international learning pathways for Indian students, looking at study abroad opportunities in Ireland

The meeting brought together Prof. Alex Metcalfe, Vice President International, University of Galway, and Ravi Kumar R, Assistant Director - Global Engagement & Partnerships, Office of International Affairs, Presidency University, who exchanged perspectives on advancing institutional partnerships and identifying areas of mutual interest that could support greater academic engagement between the two universities.

Presidency University, a private university based in Bengaluru with a student community of over 20,000, has witnessed sustained interest among its students in pursuing higher education opportunities at University of Galway over the years. Currently, three graduates from Presidency University’s undergraduate Computer Science programmes are pursuing MSc programmes at University of Galway’s School of Computer Science, reflecting an existing and growing academic connection between the institutions.

The engagement focused on understanding how this organic student interest can be further strengthened through collaborative initiatives that create greater international learning and academic opportunities.

Key areas explored during the meeting included:

Student exchange opportunities to enhance international exposure and global learning experiences

Faculty exchange initiatives to encourage academic collaboration and knowledge sharing

Summer schools and immersion programmes designed to provide short-term international education experiences

Progression and articulation pathways that could enable structured academic opportunities between the two institutions

Prof. Alex Metcalfe, Vice President International, University of Galway, said, “India continues to be an important strategic market for University of Galway, and we are encouraged by the strong and sustained interest demonstrated by students at Presidency University. We look forward to continuing these conversations and exploring areas where both institutions can create lasting value for students and faculty alike.”

Ravi Kumar R, Assistant Director - Global Engagement & Partnerships, Office of International Affairs, Presidency University added, “Presidency University is honoured to engage with the University of Galway as part of our strategic vision to foster meaningful global academic partnerships and advance internationalisation in higher education. The visit facilitated highly insightful and productive discussions centred on student mobility, collaborative academic initiatives, and cross-cultural learning opportunities. We are enthusiastic about the immense potential this partnership holds in creating transformative global experiences for students and faculty, while further strengthening the educational and institutional ties between India and Ireland.”

Both institutions agreed to continue discussions in the coming months to further evaluate and develop these opportunities based on mutual priorities and institutional strengths.

Tuesday, May 26, 2026

Birla Opus Paints Welcomes Sreeleela As Its New Brand Ambassador

*The brand strengthens its ‘Main Bhi…’ campaign, amplifying its consumer and product-focused storytelling ~

Birla Opus Paints, part of the Aditya Birla Group’s Grasim Industries, has announced Sreeleela as the new face of the brand, further strengthening its ‘Naye Zamane Ka Naya Paint’ philosophy. Known for her vibrant screen presence and strong connect with new-age audiences, Sreeleela’s association with the brand marks an exciting step in deepening its cultural relevance and consumer engagement across markets.

Building on the momentum of its ‘Main Bhi…’ campaign, the brand has unveiled two new films featuring Sreeleela, alongside Lillete Dubey and Sheeba Chaddha, set in a bustling mall and a crowded metro station. Highlighting benefits like 99%+ stain protection and scratch-proof wood finishes, the films are anchored in the insight that when a product delivers, belief spreads naturally.

Through humour and engaging storytelling, the films show how everyday consumers become the brand’s most credible voices. As “Main bhi…” and “Main bhi…” echoes across moments, belief turns into endorsement, making product truth visible and contagious.

Commenting on the announcement, Inderpreet Singh, Head of Marketing, Birla Opus Paints, said, “At Birla Opus Paints, we are building a brand that resonates with the evolving aspirations of today’s consumers, and bringing Sreeleela on board felt like a natural extension of that journey. Her rising prowess and strong audience connect align well with our philosophy of ‘Naye Zamane Ka Naya Paint’. As we continue to scale the ‘Main Bhi…’ thought, our focus remains on showcasing product performance in a way that feels real and rooted in everyday experiences.”

Speaking about the association, Sreeleela mentioned, “I’m really excited to be associated with Birla Opus Paints which is truly a new-age paint brand. Keeping things simple and real is what stood out to me the most about the brand and its journey till now. I am happy that I am a part of Birla Opus’s vision of adding beauty in people’s lives.”

Link to film 1: Birla Opus Paints | Main Bhi Opus | 99+ Stains | Sreeleela | Lillete Dubey | Hindi | 30s

Link to film 2: Birla Opus Paints | Main Bhi Opus | Wood Paint | Sreeleela | Sheeba Chaddha | Hindi

Agency credits:

Client: Birla Opus Paints

Creative Agency: Leo India

Production House: Sunset City Studio

The ‘Main Bhi…’ campaign continues to reflect a culturally resonant mindset, where consumers move beyond passive acceptance to active endorsement. As the chorus of “Main Bhi…” grows stronger, it becomes a symbol of collective trust, driven by consistent product delivery and real-world validation. The latest films featuring Sreeleela will be amplified across TV, Digital, OOH, and Print, in Hindi and multiple regional languages, ensuring widespread reach and engagement.

About Birla Opus Paints

Birla Opus Paints, housed under Grasim Industries, Aditya Birla Group’s flagship firm, offers Decorative Painting Solutions to consumers in India. Launched in 2024, Birla Opus Paints has a complete portfolio featuring a range of superior products across categories like interiors, exteriors, waterproofing, enamel paints, wood finishes, aerosols and wallcoverings. With six manufacturing plants spread across India, Birla Opus Paints is well positioned to be amongst the market leaders in the decorative paints category. The brand aims to inspire people to turn their surrounding spaces into their very own masterpiece.

For more details, log on to: www.birlaopus.com | www.adityabirla.com   

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