Jos Alukkas Announces "Special Offers For Akshaya Tritiya Celebrations From April 19- 20, 2026

Jos Alukkas, a trusted name in quality, innovation, and trendy jewellery in India has announced an array of special offers as part of Akshaya Tritiya celebrations which falls on 19th & 20th April 2026.

Booking offers are currently available at Jos Alukkas allowing customers to pay just 10% and benefit from gold rate protection. Providing customers an enhanced and rewarding shopping experience with a wide selection of gold, platinum, and diamond jewellery.

Customers can avail flat 50% discount on making charges for selected gold, diamond, and platinum jewellery. In addition, an exclusive offer of flat 30% discount on diamond value is available on all collections.

Customers can also receive a free gold coin with every purchase of 10 grams of gold jewellery, as well as a free gold coin per carat on diamond purchases. Additionally, there is a 0% loss on exchange of old 22kt gold.

Commenting on the campaign, Mr. Paul Alukkas, Managing Director, Jos Alukkas, said, “Akshaya Tritiya is a significant and celebratory occasion for us at Jos Alukkas, just as it is for our customers. This year, we are presenting an exquisite and diverse range of jewellery across categories, offering something for every preference. We are also witnessing a growing demand for lightweight, contemporary designs. Our specially curated festive offers reflect our commitment to blending tradition with evolving consumer preferences, making this occasion truly memorable."

As part of the festive promotion, customers purchasing gold jewellery can receive a cashback of ₹100 per gram from stores. This cashback can be redeemed between 19th April and 3rd May and is not applicable on gold coins, gold bars, or silver purchases.

V-Guard Unveils India’s First Multi-Ion Inverter: A Truly Future-Ready Power Solution

V-Guard Industries Ltd., one of India’s leading consumer electronics and electrical brands, announced the launch of India’s First Multi-Ion Inverter— a breakthrough in inverter technology designed for universal battery compatibility.

This innovation addresses a fundamental consumer challenge in the home power backup: as battery technologies evolve, consumers have been forced to replace their inverter every time they upgrade their battery. Designed to bridge this growing compatibility gap, the Multi-Ion Inverter adapts seamlessly to changing battery chemistries — ensuring it stays relevant even as household batteries change.

The energy landscape is rapidly transitioning from conventional Lead-Acid batteries to more advanced Lithium-Ion alternatives that offer faster charging, longer life, and improved safety. However, this shift has come with a trade-off—traditional inverters are built for a single battery type, making system upgrades costly and inconvenient.

The V-Guard Multi-Ion Solution eliminates this problem entirely by offering a single inverter that is compatible with multiple battery types. It works seamlessly with Lead-Acid batteries as well as advanced Lithium-Ion options and its design even anticipates V-Guard's own next-generation Multi-Ion battery chemistry, currently in development.

This positions Multi Ion Inverters as a future-ready platform that seamlessly bridges current needs with evolving energy advancements.

Key Features of the V-Guard Multi-Ion Inverter

Universal Compatibility: Works with all major battery types

Smart Adaptation: Automatically detects the connected battery chemistry and optimizes its internal performance parameters accordingly for maximum efficiency.

Investment Protection: Allows consumers to upgrade to superior battery technologies without the cost or hassle of replacing the inverter unit itself

"With the Multi-Ion Inverter, we wanted to solve a real consumer frustration — being forced to replace a perfectly functional inverter simply because battery technology had moved on," said Mithun K Chittilappilly, Managing Director, V-Guard Industries Ltd. "With most inverters outlasting multiple battery cycles, consumers deserve the freedom to upgrade their battery without the burden of replacing their inverter. That is exactly what Multi-Ion inverter delivers."

As India moves toward smarter and more energy-efficient homes, the Multi-Ion Inverter offers a future-proof investment with lower total cost of ownership, greater flexibility, and sustained performance over time.

With this launch, V-Guard reinforces its commitment to innovation-led growth—developing solutions that not only meet current needs but anticipate future shifts in technology and consumer expectations.

The V-Guard Multi-Ion Inverter is now available across authorized V-Guard dealers and retail networks.

NMIMS Collaborates With Salesforce To Transform Student Admissions And Engagement

Salesforce, the world’s #1 AI CRM*, announced a collaboration with SVKM’s NMIMS (Narsee Monjee Institute of Management Studies), one of India’s most respected and longstanding institutions of higher education, to digitally transform how it engages with prospective students and manages admissions at scale.

NMIMS is building a unified, AI-powered platform to eliminate data silos, streamline admissions workflows, and deliver personalised student experiences as it expands its multi-campus and digital footprint. By bringing together previously fragmented systems, the university aims to improve operational efficiency, gain real-time visibility into admissions performance, and set the foundation for a scalable, student-centric ecosystem.

Building a Connected Digital Foundation

NMIMS has deployed Agentforce Education and Agentforce Marketing solutions, integrated with MuleSoft, to transform its lead-to-admission process. The platform enables end-to-end lead management through automated capture, nurturing, and tracking of prospective students across digital channels, along with AI-driven personalised engagement tailored to individual interests and behaviours. It also streamlines admissions through unified application processing, document management, and onboarding workflows, while ensuring real-time data integration across systems for improved decision-making and operational visibility. Together, this creates a more efficient, data-driven admissions engine that enhances conversion, improves responsiveness, and delivers a more integrated and personalised experience for prospective students at scale.

In phase one, NMIMS has completed the NMAT-based (NMIMS Management Aptitude Test) admissions workflow, establishing a strong digital foundation for future expansion.

Shri Amrishbhai Patel, Chancellor, SVKM's NMIMS Deemed-to-be University, said, “As NMIMS strengthens its presence across campuses, it is essential that we build systems that reflect our long-term vision for excellence. Our collaboration with Salesforce marks a pivotal step in creating a unified, intelligent foundation that enhances transparency, personalisation, and operational strength across the admissions and marketing ecosystem. This transformation goes beyond technology; it represents our commitment to shaping a student-centric future where every interaction is seamless, responsive, and guided by data-driven insight. By investing in this integrated digital architecture, NMIMS is positioning itself to meet the evolving expectations of learners and to lead the way in redefining higher education in India.”

Arundhati Bhattacharya, President and CEO at Salesforce - South Asia, said, "India's leading universities are reimagining engagement in the digital era—moving beyond isolated systems to build intelligent, connected platforms that put students at the centre. NMIMS exemplifies this transformation. By unifying data, automating workflows, and harnessing AI to personalise at scale, they're setting a new standard for student experience. We're proud to support NMIMS as they build a platform that will drive growth, innovation, and educational excellence for years to come."

About NMIMS

Established in 1981 by Shri Vile Parle Kelavani Mandal (SVKM) to meet India’s growing demand for management education, NMIMS (Narsee Monjee Institute of Management Studies) is a globally reputed deemed-to-be university known for its strong industry connections and academic excellence. With eight campuses and 17 specialised schools, NMIMS offers a wide range of programmes to over 26,000 full-time students. The university has more than 850 full-time faculty members, including ten who have received prestigious post-doctoral fellowships such as the Fulbright and Humboldt Scholarships. Recognised for its consistent academic quality and research-driven approach to holistic education, NMIMS holds the A++ grade from the National Assessment and Accreditation Council (NAAC), with a CGPA of 3.67 in its fourth accreditation cycle. This prestigious accreditation highlights NMIMS’ dedication to academic excellence, institutional rigour, and comprehensive student development.

About Salesforce

Salesforce helps organisations of any size become agentic enterprises—integrating humans, agents, apps, and data on a trusted, unified platform to unlock unprecedented growth and innovation.

Visit https://www.salesforce.com/in/ for more information.

Indriya, Aditya Birla Jewellery Announces A Long-Term Partnership With Krithi Shetty, Starting With Its Akshaya Tritiya Campaign

* Launched this Akshaya Tritiya, Indriya announces its collaboration with Krithi Shetty

Indriya, Aditya Birla Jewellery, has brought acclaimed actor Krithi Shetty on board for a long-term collaboration, starting with its Akshaya Tritiya 2026 campaign as part of a strategic effort to strengthen its presence and resonance with its consumers. Known for her contemporary appeal rooted in cultural authenticity, Krithi Shetty resonates strongly with the modern Indriya woman- confident, expressive, and deeply connected to tradition, making her a natural choice for the brand. Rooted in the spirit of Akshaya Tritiya, a festival symbolising abundance, new beginnings, and prosperity, the campaign marks a meaningful moment for Indriya to begin this association. It brings alive the brand’s belief in jewellery buying as an emotional experience rather than just a purchase. The campaign celebrates continuity, tradition, and a woman’s enduring relationship with her jewellery, while inviting consumers to step into Indriya stores this festive season and embrace moments of personal meaning and connection.

Link to the campaign film : https://youtu.be/c-quST9Q8Oc?si=AleA3h_tzJ8YXY01

The campaign, set against a festive backdrop, captures Krithi in intimate moments of adornment as she discovers and styles intricately crafted Indriya jewellery inspired by the architectural grandeur of temples- layered harams, statement jhumkas, and ornate bangles. The story remains deeply personal to Krithi as she reminisces about her childhood and her love for temple jewellery. Through these moments, the narrative also reflects Indriya’s belief that jewellery is more than adornment, bringing to life the brand’s central thought that a woman’s relationship with her jewellery is deeply intimate rooted in continuity, and guided by an endless love where there is always room for more.

Commenting on the campaign, Sandeep Kohli, CEO, Indriya, said, “At Indriya, we see jewellery as an expression of emotion, aspiration, and endless love. Akshaya Tritiya, is deeply rooted in tradition and cultural significance. Through this campaign and our collaboration with Krithi Shetty, we wanted to celebrate that richness while encouraging consumers to embrace the occasion more fully making it a moment of true indulgence and meaningful expression.”

Shantiswarup Panda, Head of Marketing & Visual Merchandising, Indriya, added, “With our Akshaya Tritiya campaign, we wanted to tell a story that feels culturally authentic and emotionally relevant to the audiences. The campaign is brought to life through an intimate narrative that focuses on how a woman experiences jewellery in her own moment. By partnering with Krithi Shetty, we’ve been able to strengthen that connect and make the narrative feel more rooted, relatable, and emotionally resonant.”

Krithi Shetty, opined, “My collaboration with Indriya is not just an endorsement but an extension of my personal relationship with jewellery. On the auspicious occasion of Akshaya Tritiya, I am elated to portray my own childhood story which is intertwined with my love for jewellery. Indriya, Aditya Birla Jewellery is a brand that I reckon with and I look forward to a long and prosperous association”

The campaign is being amplified through 360-degree media, creating a strong and cohesive festive presence across India.

With this campaign, Indriya continues to strengthen its position as a modern jewellery destination—one that brings together heritage, craftsmanship, and contemporary aspiration for the evolving Indian consumer.

ABD Maestro Wins ‘Distiller Of The Year’ At The 15th Icons Of Whisky India Awards 2026

* The accolade marks ABD Maestro’s first anniversary; having established a portfolio of ten brands spanning distinct category and expressions.

* ARTHAUS Blended Malt Scotch wins ‘Campaign Innovator of the Year’

ABD Maestro Pvt. Ltd., the super-premium and luxury spirits subsidiary of Allied Blenders & Distillers (ABD), has been named ‘Distiller of the Year’ at the Icons of Whisky India Awards 2026. The recognition arrives as the company marks its first anniversary, having established a portfolio of ten brands across distinct categories and expressions. Reflecting both the aspiration behind the venture and the growing appetite among Indian consumers for premium, globally benchmarked spirits.

The 15th edition of the Icons of Whisky Awards, held in Gurugram, celebrated excellence across the Indian whisky industry. Widely regarded as one of the most respected global accolades for innovation, craftsmanship, and leadership in alcobev production, the awards serve as an international benchmark for quality and vision. Each regional edition draws competition from across the world, making every win a truly global statement. For ABD Maestro, this is a landmark victory, standing as the only Indian company to receive this honour alongside 6 other international players on a global stage hosted on home soil. The ‘Distiller of the Year’ title is both a powerful affirmation of the work undertaken in its founding year and a testament to India’s growing stature on the global whisky map.

Adding to the honours, ARTHAUS Blended Malt Scotch Whisky was recognised as “Campaign Innovator of the Year”, an acknowledgement of the brand’s approach to engaging India’s premium Scotch consumer and its positioning within one of the category’s most competitive segments.

Speaking on the recognition, Bikram Basu, Managing Director, ABD Maestro, said, “India’s super premium whisky landscape is evolving fast with consumers showing a clear preference for globally benchmarked expressions. ABD Maestro, just 1 year old, being named ‘Distiller of the Year’ at Icons of Whisky and the only Indian company to be honoured in this category alongside international players is a defining milestone. It reflects the strength of our portfolio, commitment to craftsmanship, innovation, and quality that has underpinned our thinking”.

The wins at the Icons of Whisky India Awards 2026 marks an important step for ABD Maestro’s, affirming its role in shaping India’s super-premium and luxury spirit’s landscape. With a sharp focus on innovation, global-quality benchmarks, and curated brand experiences, ABD Maestro continues to strengthen its position as a key player driving India’s emergence on the global whisky map.  

Playland Begins From 4th April: Play. Laugh. Repeat. The Only Place Kids Want To Be This Summer, At Bhartiya Mall Of Bengaluru

This summer, Bhartiya Mall of Bengaluru transforms into a vibrant playground with the launch of Playland, starting 4th April 2026, bringing together creativity, play, and fun under one roof.

Playland offers a rich mix of activities that seamlessly blend entertainment with learning. Children can explore engaging toy exhibitions, interactive play zones, and hands-on workshops designed to spark creativity and imagination. The exciting line-up also includes meet-and-greet sessions with popular cartoon characters and all-day activities that ensure non-stop fun for children and families.

Families can complement the playful experience with a curated shopping journey, featuring leading kids’ brands such as Ameoba, Aretto, Biglilpeople, Crossword, Funtime, LuvLap, Miniso, and Tynimo. This makes Playland not just an entertainment destination, but a complete summer outing for the entire family.

Whether seeking an engaging day out for children, a lively summer retreat, or a place to create joyful memories together, Playland at Bhartiya Mall of Bengaluru promises an energetic, immersive, and unforgettable experience for visitors of all ages.

Event Details

What: Playland
When: 4th April 2026 Onwards (12 PM onwards)
Where: Bhartiya Mall of Bengaluru
How to Book: Entry Free For All. 

BLK Roots FC Marks Participation In Indian Women’s League 2, Strengthens Focus On Future Growth

BLK Roots FC marked its participation in the Indian Women’s League 2, leveraging the platform to gain competitive exposure and further its commitment to developing women’s football talent in India.

Featuring a diverse squad with players from across Karnataka, Manipur, Haryana, Meghalaya, West Bengal, Assam and Uttar Pradesh, the team reflected the growing depth of grassroots football talent in the country. The tournament provided an opportunity for players to compete at a national level and experience the intensity of structured league football.

Ms. Shruti Kashyap Choudhari, Director – Projects & Strategy, B L Kashyap & Sons Ltd., said, “Participation in the Indian Women’s League 2 has been a significant step in our journey to support and develop women’s football in India. The experience has provided our players with valuable exposure to competitive football, and we are confident it will contribute meaningfully to their growth. At BLK Roots FC, we remain committed to building a strong foundation for the future and creating opportunities for emerging talent.”

Throughout this, BLK Roots FC focused on building on-field cohesion, strengthening its defensive and midfield combinations, and enabling players to gain valuable match experience. The exposure is expected to play a key role in shaping the team’s future preparations.

BLK Roots FC continues to invest in grassroots development and structured training, with a long-term vision of creating sustainable opportunities for women in football. The club aims to build on the experience gained this season as it looks ahead to upcoming competitions.