Birla Opus Paints Makes Home Painting More Affordable With Its 10% Free Paint Campaign

*The campaign showcases how consumers no longer need to choose between painting their homes versus compromise in lifestyle ~

Birla Opus Paints, housed under Grasim Industries, part of the Aditya Birla Group, has launched its latest integrated campaign focused on its ‘10% Free Paint’ proposition, a category-first value benefit designed to help consumers navigate the rising cost of painting while ensuring their homes continue to receive the care they deserve, within budget.

Rooted in the insight that even a small increase in painting costs often leads households to postpone home improvement plans or compromise on other aspirations, the campaign highlights how consumers no longer have to limit their choices.

Conveyed through three light-hearted films, the campaign captures relatable family moments where rising painting costs initially appear to come at the expense of personal aspirations. Just as disappointment sets in, Birla Opus Paints' ‘10% Free Paint’ offer changes the narrative, reinforcing that consumers can now paint their homes without stretching their budgets or sacrificing the things they value. Through humour, contemporary storytelling and everyday family dynamics, the films reflect the mindset of today's value conscious consumers while bringing alive the brand philosophy of 'Naye Zamane Ka Naya Paint' that helps families enjoy the best of both worlds.

Speaking on the campaign, Inderpreet Singh, Head – Marketing, Birla Opus Paints, said, "Today's consumers are constantly looking for smarter ways to maximize value without compromising on quality or their aspirations. While we have observed phased price increases, through our ‘10% Free Paint’ proposition, we aim to address a genuine consumer concern with a benefit that is both meaningful and differentiated. This campaign uses humour and relatable family dynamics to demonstrate that choosing Birla Opus Paints allows consumers to care for their homes in a cost-effective way, perfectly reflecting our promise of 'Naye Zamane Ka Naya Paint'."

Sachin Kamble, Chief Creative Officer, Leo South Asia, “This campaign is rooted in a simple consumer insight: when unexpected expenses arise, people look for ways to save elsewhere. At a time when painting costs are increasing, Birla Opus Paints wanted to reassure consumers that there is a better alternative in the market, delivered through a light-hearted and humorous execution”

Links to the films:

Birla Opus Paints | Phone Cancel? | 10% Free Paint

Birla Opus Paints | Massage Chair Cancel? | 10% Free Paint

Birla Opus Paints | E-Bike Cancel? | 10% Free Paint

Client: Birla Opus Paints
Creative Agency: Leo South Asia
Production House: Content Factory

About Birla Opus Paints

Birla Opus Paints, housed under Grasim Industries, Aditya Birla Group’s flagship firm, offers Decorative Painting Solutions to consumers in India. Launched in 2024, Birla Opus Paints has a complete portfolio featuring a range of superior products across categories like interiors, exteriors, waterproofing, enamel paints, wood finishes, aerosols and wallcoverings. With six manufacturing plants spread across India, Birla Opus Paints is well positioned to be amongst the market leaders in the decorative paints category. The brand aims to inspire people to turn their surrounding spaces into their very own masterpiece.

For more details, log on to: www.birlaopus.com | www.adityabirla.com

ALLEN Bengaluru Students Diganth BS Has Secured AIR-64 And Shreyankh J Has Secured AIR-94

* In National results, Allen students achieved AIR-1, AIR-2, AIR-4, AIR-7 & AIR-9 in NEET-UG 2026 results

ALLEN Bengaluru students have once again proven their excellence in the NEET-UG 2026 results declared by the National Testing Agency (NTA). Allen Bengaluru classroom student, Diganth BS has achieved AIR 64 in JEE Advanced results and Shreyankh J has secured AIR-94.

Allen South Zone Head, Mahesh Yadav said that Allen is known for its excellent results, and maintaining this reputation, Allen has achieved excellent results this year in NEET-UG 2026 as well. Yadav stated that overall, ALLEN South's stellar NEET UG 2026 performance was led by four outstanding classroom programme students who secured positions among the All India Top 100. Vanisha Satish (AIR 51), Diganth B S (AIR 64), Navithana B (AIR 88), and Shreyankh J (AIR 94) showcased the impact of ALLEN South's rigorous classroom coaching, consistent mentorship, and student-centric academic ecosystem.

Top Performers – NEET UG 2026 (ALLEN South)

AIR 51: Vanisha Satish (6-Year Classroom Student)

AIR 64: Diganth B S (2-Year Classroom Student)

AIR 88: Navithana B (5-Year Classroom Student)

AIR 94: Shreyankh J (6-Year Classroom Student)

National Results

5 Allen Students in Top 10 and 44 in Top 100

Allen Shines in NEET-UG 2026 Results

The National Testing Agency (NTA) declared the results for NEET-UG 2026—the country's biggest medical entrance exam—late Thursday night. Students from Allen Career Institute have once again achieved success. Five Allen students have featured in the top 10 AIR Ranks, and based on results analyzed so far, 44 Allen students are in the top 100.

Among the declared results, Aryan Gupta and Panshul Bansal jointly secured 715 out of 720 marks. Based on tie-breaker rule priorities, Aryan Gupta was awarded All India Rank 1, while Panshul Bansal secured All India Rank 2. Aryan Gupta is associated with Allen Career Institute through distance learning, whereas Panshul Bansal has been a regular classroom student at Allen for two years.

Additionally, Allen classroom student Ayush Bhalotia secured All India Rank 4 with a score of 710. Aryan Dubey, a student of Allen’s online test series, achieved All India Rank 7, and Allen classroom student Gaurav Singh secured All India Rank 9.

Allen CEO Nitin Kukreja congratulated all the students on these outstanding results. Allen has once again demonstrated its excellence. Results analyzed so far show 5 Allen students in the top 10 and 44 in the top 100. Of these, 36 are classroom students, while 8 are from the Distance Learning Program (DLP) and online test series. NTA has issued a press release listing the top 138 students who scored 690 or higher, of whom 60 are from Allen—comprising 50 students from classroom programs and 10 from distance learning and online test series.   

MTR Goes Beyond A Campaign, Turning Karnataka's Love For Sambar Into A Cultural Movement

* From the Sambar Anthem to a new TVC, the campaign brings together community voices, music and storytelling

MTR Foods, one of Karnataka's most iconic food brands, has unveiled a new television commercial as part of its integrated Sambar Campaign, a culture-led initiative that celebrates Karnataka's enduring relationship with Sambar through music, community participation, live experiences and storytelling. What began as a social media conversation inspired by people's memories and experiences around Sambar has evolved into a multi-platform campaign spanning an original anthem, creator collaborations, a live concert, digital content and now a television commercial.

For generations, Sambar has been more than just a dish in Karnataka- it is an emotion that evokes the comfort of home and a sense of belonging. For many, its familiar aroma is intertwined with memories of childhood, family meals, and the warmth of food lovingly prepared by mothers across generations. Sambar has been at the heart of MTR's legacy, with the brand serving as a trusted companion in Karnataka's kitchens for decades. This deep-rooted presence has shaped MTR's understanding of what the dish truly means to Kannadigas. The Sambar Campaign was therefore envisioned as a celebration of this cultural icon, bringing to life the emotions that continue to make Sambar an integral part of Karnataka's identity.

The campaign traces its origins to an unexpected social media moment. When acclaimed folk-fusion artist Vasu Dixit shared a reel around Sambar, MTR immediately recognised its cultural resonance and potential. This sparked a collaboration with Vasu, whose deep connection with Karnataka's culture and traditions, combined with his contemporary creative voice, made him a natural partner for MTR, with both sharing a common commitment to celebrating heritage in ways that remain relevant to newer generations. Together, they launched the MTR Sambar Campaign, inviting consumers to share their own stories and memories associated with the dish. These sentiments went on to inspire the creation of the Sambar Anthem, a musical tribute to Sambar, and the unique place it holds in the lives of people across Karnataka. The anthem was first unveiled through a live morning concert in Bengaluru and subsequently amplified across digital platforms, radio and television, transforming a simple collaboration into a wider cultural celebration.

The integrated campaign reaches its latest milestone through a heartwarming television commercial that brings the Sambar Anthem into everyday family life. The film follows a young boy anxious about an upcoming school talent show. Noticing his anxiety, his mother prepares MTR Original Sambar while singing along to the Sambar Anthem, filling the home with both its aroma and melody. Inspired by the moment, the boy takes the stage and performs the anthem at the competition, winning the appreciation of the audience and Vasu Dixit, who appears as the judge. The film beautifully illustrates how a cultural movement born from Karnataka's kitchens continues to inspire new memories while reinforcing MTR Sambar Masala's enduring place in family traditions.

Watch the Sambar Anthem here

TVC link: https://youtu.be/HEmJy3R5TAk

Talking about the integrated approach and the culmination of the campaign, Mr. Anupam Nair, Chief Marketing and Growth Officer, MTR Foods, said, “Sambar is the soul of Karnataka's food culture, and for decades, MTR Sambar Masala has been a trusted partner in helping consumers enjoy authentic sambar at home. While taste and authenticity remain at the heart of our offering, we have always known that Sambar means much more than a dish- it represents memories, traditions, and a deep cultural connection. We strongly felt that a conventional campaign would not be enough when it comes to Sambar. The Sambar Anthem started as a simple idea to celebrate that emotion through music, and the response encouraged us to take it much further. What began as a song has evolved into a larger cultural celebration that brings together food, music, and community. In many ways, it reflects what MTR has always stood for- staying true to our roots while finding contemporary ways to keep Karnataka's culinary heritage relevant for newer generations.”

The MTR Sambar Campaign underscores the brand's long-standing commitment to celebrating Karnataka's rich culinary heritage in ways that remain relevant to contemporary audiences. For nearly a century, the company has been deeply rooted in the state's food culture, and through initiatives such as this campaign, it continues to blend tradition with modern storytelling, digital engagement and evolving media platforms. In doing so, MTR continues to build meaningful connections that resonate with consumers across generations.

About MTR Foods

MTR Foods, a business unit of Orkla India Limited, is one of India's most trusted food brands, offering a wide portfolio of authentic and convenient food products across categories such as breakfast mixes, spices and masalas, ready-to-eat, beverages, sweets, and others. Backed by Orkla India’s multi-category food expertise, MTR continues to bring authentic Indian taste to consumers in India and across global markets. For more information, visit MTR Foods

Decathlon Accelerates Its Football Business With A New Range Of Football Footwear

*  100% Made in India, engineered for Indian playing conditions with technical innovation that powers every game.

Decathlon Sports India, the most loved sports retailer brand, today expanded its football footwear portfolio with the launch of the Viralto III and CLR FG collection, engineered to meet the evolving needs of Indian footballers. This range delivers high-performance, instant comfort and zero distractions, empowering players to "Play Like a Pro."

Recognizing that a player's experience is paramount, Decathlon's customer-first approach ensures every design serves a real-world purpose. This collection acts as a direct response to the unique demands of Indian footballers, providing seamless performance as they transition from natural firm ground to demanding artificial turf.

According to recent global data from the Football Shoes Market Report 2026, the industry is seeing a sharp rise in demand for surface-specific footwear. To meet these needs, Decathlon Sports India is debuting advanced, lightweight synthetic uppers engineered for peak performance.

The new collection comprises four purpose-built football shoes, each engineered to suit different playing styles and surfaces while delivering Decathlon's signature blend of comfort, performance and technical innovation. The range includes footwear built for Firm Ground (FG) natural grass surfaces, combining advanced technologies for enhanced comfort, speed, grip and ball control, enabling players to move with confidence and stay focused throughout the game.

The Lineup: On-Pitch Performance Meets Bold Aesthetics:

Viralto III FG Fluo Orange – Designed for Firm Ground (Natural Grass), featuring a 3D Air Mesh upper for enhanced comfort and ball feel, along with advanced technologies for multidirectional flexibility and grip.

Viralto III MG/AG Black - Built for Artificial Grass surface, offering a 3D Mesh upper for comfort and touch, complemented by a Flex-H sole that enables agile movement and dependable traction.

CLR FG Low Ultra White - A lightweight boot engineered for speed, featuring a thin upper for improved ball feel and a responsive Pebax soleplate for explosive acceleration on natural grass.

CLR FG JR Jaguar Boost - Designed for young footballers, combining lightweight construction with a responsive Pebax sole to support speed, agility and confident play on Firm Ground surfaces.

The shoe series is designed to meet the demands of India's varied playing terrains, delivering performance, precision and comfort for players who are passionate about their game. Below is a closer look at the key features that make these shoes a standout choice for Indian footballers:

Viralto III FG Fluo and CLR FG shoes Key Features:

Welcoming Comfort - The Viralto III FG features a 3D Air Mesh upper that keeps the foot well-ventilated and comfortable throughout play. Suede reinforcement across key areas adds structure and durability, while the insole is equipped with Poron® pads that absorb impact and cushion the foot, ensuring players stay comfortable from kick-off to the final whistle.

Superior Flexibility - The outsole incorporates Flex-H and Dual Hardness technologies, working together to deliver exceptional flexibility with every stride. Flex-H allows the sole to bend naturally with the movement of the foot, while the Dual Hardness construction balances rigidity where it is needed for support and softness where it counts for comfort, resulting in a boot that moves with the player, not against them.

Precise Ball Touch - The forefoot is constructed using 3D Air Mesh technology, creating a surface that moulds closely to the foot and allows for a natural, responsive feel on the ball. Whether receiving a pass, dribbling at pace or shaping a shot, players can expect a level of touch that feels intuitive and direct.

Surface Compatibility - The Orange Viralto III series are specifically engineered for Firm Ground (FG) natural grass surfaces, featuring a stud configuration that delivers dependable traction, stability and control during play. However, the Black Viralto III is designed for Artificial Grass (AG) surfaces, delivering the grip and stability needed for synthetic pitches. Each variant is optimised for its respective playing surface to ensure peak performance.

Speaking on the launch, Hans Peter Jensen, Sports Director, Decathlon India, says,“At Decathlon, we believe that the right gear does more than to protect an athlete, it fuels their passion and connects them deeper to the game they love. Football is one of the most popular sports in India, with over 300 million fans, and that energy is only growing stronger. As the country's football ecosystem expands rapidly across Tier 1 and Tier 2 cities, our goal is to meet that incredible momentum by supporting players at every level. By designing and manufacturing this collection locally, we are making high-performance gear accessible and affordable for the grassroots community, ensuring that anyone who lives and breathes the game can step onto the pitch with confidence.”

By designing and manufacturing the Viralto III and CLR shoes series, Decathlon ensures high-tier performance that remains highly affordable and accessible to the grassroots football community.

Decathlon’s Viralto III MG/AG Fluo and CLR FG is now available at Decathlon’s limited stores across India and online on www.decathlon.in

ABOUT DECATHLON

A global multi-specialist sports brand catering to beginners and top athletes, Decathlon is an innovative maker of sporting goods for all skills. With more than 100,000 teammates and 1,700 stores worldwide, Decathlon and its teams have been working ever since 1976 to fulfil an ongoing ambition: Move people through the wonders of sport, to help them be healthier and happier in a sustainable future. 

SNN Raj Bay Vista introduces "Work Fom Nature" Concept In The Heart Of South Bengaluru With Lake Facing Homes

Imagine waking up every morning to the sight of a tranquil lake outside your window instead of another concrete building. In a rapidly urbanising city like Bengaluru, where open spaces are becoming increasingly scarce, such experiences have become a rarity. It is this rare blend of nature and city living that SNN Raj Corp seeks to bring alive with the launch of SNN Raj Bay Vista, its premium residential development on Kodichikkanahalli Main Road, Bilekahalli, in South Bengaluru.

As homebuyers increasingly look beyond conventional apartments, priorities have shifted from simply owning a home to finding communities that support wellness, flexibility and a better quality of life. The rise of hybrid work has also changed what people expect from their homes, with larger residences and thoughtfully designed spaces becoming more important than ever.

Amenities that Enrich Everyday Life
Responding to these changing aspirations, SNN Raj Bay Vista introduces the concept of 'Work from Nature', an evolution of the work-from-home lifestyle. Instead of remaining confined indoors, residents can work amidst landscaped gardens, open greens and dedicated outdoor workspaces that seamlessly blend productivity with the calming influence of nature. With more than 70% of the development dedicated to open spaces, the project creates breathing room between buildings while making landscape, wellness and recreation an integral part of everyday life rather than merely visual elements.

Spread across approximately 4.5 acres, the development comprises 234 premium residences across three residential towers, offering spacious 2, 3, 4 and 5 BHK homes ranging from approximately 1,235 sq. ft. to 4,719 sq. ft. The larger four and five-bedroom residences have been thoughtfully designed to accommodate the evolving needs of modern families, including flexible workspaces, multi-generational living and changing lifestyle preferences.

The project offers over 30 thoughtfully curated lifestyle amenities, including a herb and sensory garden, fruit orchard, floating cabana, ornamental lily pond, outdoor fitness zones, children's and toddler play areas, pet play zone, rock-climbing wall and dedicated Work from Nature spaces. Together, these create an environment where residents can work, unwind, exercise and reconnect with nature within the community itself.

The Advantage of a Well-Connected Address
Beyond its nature-centric design, SNN Raj Bay Vista also enjoys the advantages of being located in one of South Bengaluru's most established residential neighbourhoods. Situated in the BTM Layout micro-market, the project offers excellent connectivity to Electronic City, Koramangala, JP Nagar and other major employment hubs through Hosur Road and the Outer Ring Road. Residents are also within easy reach of leading educational institutions, reputed hospitals such as Apollo and Fortis, shopping destinations including Vega City Mall, Central Mall and Meenakshi Mall and a well-developed social infrastructure that has made the locality one of Bengaluru's most preferred residential destinations.

The location is also expected to become even more attractive with ongoing infrastructure upgrades in the region, including the proposed Bengaluru Tunnel Road project, which is expected to improve connectivity and further strengthen the long-term appeal of the neighbourhood.

Beyond Work from Home
Speaking on the launch, Mr. Anuj Sanjay Jain, Director of Operations, SNN Raj Corp, said, "The way people live has evolved and today's homes need to support every aspect of modern life from family time and wellness to flexible work. At SNN Raj Bay Vista, we wanted to go a step further than 'Work from Home' by introducing the idea of 'Work from Nature'. More than 70% of the development has been dedicated to open spaces, allowing nature to become an integral part of everyday living rather than simply a view from the window. Our thoughtfully designed landscapes, outdoor activity zones and dedicated Work from Nature spaces enable residents to work, recharge and reconnect in a refreshing environment, while our spacious residences are designed to accommodate evolving lifestyle needs. Raj Bay Vista reflects our vision of creating future-ready communities where contemporary living, wellness and nature exist in perfect harmony."

With its rare lakeside setting, abundant open spaces, larger contemporary homes and strong urban connectivity, SNN Raj Bay Vista offers a distinctive residential proposition for homebuyers seeking a lifestyle that combines the convenience of city living with the serenity of nature.

About SNN Raj Corp:

SNN Raj Corp is a Bengaluru-based real estate developer with over three decades of experience in creating thoughtfully planned residential communities. Since its inception in 1994, the company has delivered more than 40 projects covering approximately 12 million sq. ft., earning a reputation for quality construction, contemporary design and customer-centric development. From premium residences to integrated lifestyle communities, SNN Raj Corp focuses on creating homes that blend architecture, nature, wellness and functionality. With innovation, sustainability and enduring value at the core of its philosophy, the company continues to shape living spaces that respond to the evolving needs of today's homebuyers.

For more information kindly log on : https://snnrajcorp.com/

Sony Creator Essentials Worth Considering This Summer

Summer often brings with it the opportunity to slow down, explore new ideas, and spend more time pursuing creative passions. Whether it's documenting memorable moments during a weekend getaway, experimenting with photography, recording or mixing music, starting a vlog, or simply refining your content creation skills, the season offers the perfect opportunity to bring creative ideas to life. As content creation continues to evolve, the tools we use play an equally important role in shaping the final output, combining powerful imaging, professional-grade audio, and intuitive features that help creators express themselves with confidence.

If you're looking to upgrade your creative setup this summer, Sony offers a range of products designed to support every stage of the content creation journey. From compact full-frame cameras and creator-focused vlog cameras to precision microphones and professional monitoring headphones, these creator essentials bring together innovation, performance, and versatility to help turn every idea into compelling content.

Sony Alpha 7CII: Whether you're travelling to a new destination, capturing everyday moments, or working on your next creative project, having a camera that combines professional performance with everyday portability can make all the difference. The Sony Alpha 7C II delivers full-frame imaging capabilities in a lightweight and compact body, making it an ideal companion for creators who want to shoot wherever inspiration strikes.

Featuring a 33MP full-frame Exmor R™ CMOS sensor, the latest BIONZ XR™ image processing engine, and a dedicated AI Processing Unit, the Alpha 7C II delivers exceptional image quality with intelligent Real-time Recognition autofocus across both stills and video. With 4K video recording at up to 60p, advanced in-body image stabilisation, and interchangeable lens compatibility, it offers the flexibility to create everything from cinematic travel films to professional-quality portraits with ease.

Price: INR 1,95,990

Sony ZV-E10 II: Summer often inspires creators to capture more of life's everyday moments, from café visits and staycations to behind the scenes snippets and social media content. Designed specifically with modern creators in mind, the Sony ZV-E10 II combines portability with powerful imaging features, making it easy to produce polished content without carrying bulky equipment.

Powered by a 26MP APS-C Exmor R™ CMOS sensor and Sony's BIONZ XR™ processor, the camera records detailed 4K video with impressive colour reproduction and fast autofocus performance. Creator-friendly features such as Cinematic Vlog, Creative Looks, and an upgraded battery make it easy to shoot engaging content straight out of the camera, whether you're filming indoors, outdoors, or on the move.

Price: INR 87,990

Sony ECM-G1 Shotgun Microphone: Great visuals deserve equally impressive audio, and clear sound often makes the biggest difference to the overall viewing experience. Whether you're recording interviews, filming travel diaries, live streaming, or creating tutorials from home, the Sony ECM-G1 helps ensure your voice remains the focus.

Designed with a large 14.6 mm microphone capsule and a super-cardioid pickup pattern, the ECM-G1 captures voices clearly while helping suppress unwanted ambient noise. Compatible with Sony's Multi Interface Shoe, it supports cable-free operation on compatible cameras while its compact and lightweight design makes it an easy addition to any creator's setup, whether you're filming handheld or on a tripod.

Price: INR 11,990

Sony MDR-M1: Creating great music often begins with hearing every note, instrument, and vocal exactly as it was recorded. Developed using Sony's professional audio expertise, the MDR-M1 is designed for creators who value precision during recording, monitoring, and mixing, while also offering an exceptional listening experience for music enthusiasts who appreciate faithful sound reproduction.

Featuring a specially developed driver unit capable of reproducing audio across an ultra-wide 5 Hz to 80 kHz frequency range, the MDR-M1 delivers accurate and balanced sound with remarkable clarity. Its closed acoustic structure helps minimise external noise and reduce sound leakage, making it equally suited for focused studio work, critical listening sessions, or rediscovering favourite albums with greater detail and depth.

Price: INR 17,990

Sony MDR-MV1: Whether you're producing immersive audio, mixing tracks, or simply enjoying high-resolution music, accurate monitoring plays a vital role in bringing every recording to life. The Sony MDR-MV1 is designed to deliver an open and natural listening experience, making it a valuable companion for creators working with spatial audio while offering music lovers a remarkably detailed soundstage.

Its open-back acoustic design and specially developed driver unit deliver an expansive sound field with accurate sound localisation, making it ideal for 360 Reality Audio production and critical music monitoring. The lightweight construction and comfortable earpads also make it well suited for extended creative sessions, allowing creators to focus on every layer of a recording without compromising on comfort.

Price: INR 24,990

Whether you're picking up a camera for the first time, refining your creative workflow, or producing music with greater precision, having the right tools can make every project more enjoyable and rewarding. From capturing stunning visuals and crystal-clear audio to monitoring every detail with professional accuracy, these Sony creator essentials are designed to support creativity at every stage. This summer, make the most of every idea, every moment, and every story with technology built to help you create with confidence.  

Air India Rolls Out Significant Enhancements To Its Mobile App To Elevate Customer Experience

* New capabilities to boost utility and useability of Air India’s mobile app

* In-house booking engine, payment platform enhances booking experience

Air India, India’s leading global airline, has completed the rollout of a significant set of new capabilities on its globally acclaimed mobile app, further strengthening its commitment to delivering a seamless, customer-centric travel experience. Designed and developed by Air India’s in-house digital teams, the reimagined app is built around the evolving needs of travellers, helping them navigate every stage of their journey with greater convenience and control.

By bringing together booking, payments, airport services, disruption support, baggage tracking, loyalty management and AI-powered assistance in a single digital platform, Air India’s mobile app is now a one-stop travel companion designed to make journeys more convenient, predictable and enjoyable. Some of the significant capabilities rolled out in the revamped Air India mobile app include:

An in-house booking engine that enriches the booking journey with an intuitive, fast and responsive user interface to search flights, make bookings and add ancillaries from the same platform.

An in-house payment orchestration platform that eases the payment experience and allows Air India to provide innovative offers to guests ensuring a smoother checkout process.

Disruption assistance by providing passengers support with hotel accommodation and transportation assistance contextually from the Home screen.

Dr. Satya Ramaswamy, Chief Digital and Technology Officer, Air India, said: "Our mobile app is our flagship channel for engaging with guests and one of the 140-plus world-class digital systems deployed as part of Air India's transformation journey. Every capability we build starts with understanding our guests’ needs with empathy and reducing the stress often associated with travel. The latest enhancements further simplify the travel experience—from booking and payments to airport processes and disruption support—while giving guests more transparency, convenience and control. The strong appreciation we have received from our customers inspires us to continue innovating and making the app even more valuable in the years ahead."

These new capabilities join a rich set of existing popular features, which have been significantly enhanced now for a better guest experience from the App itself. Some of the key enhanced features include:

A personalised, context-aware home screen presenting upcoming trip details, boarding passes, travel offers and destination inspiration in a simple and visually engaging format.

Customers can stay informed through the highly popular Flight Status feature, used more than 1.4 million times each month, which provides real-time flight updates, including information about the incoming aircraft operating the flight. The app’s integration with DigiYatra continues to simplify airport journeys, with over 220,000 customers using the feature every month to enjoy a more seamless airport experience.

The enhanced My Trips section serves as a convenient self-service hub where travellers can manage seats, modify bookings and access meal options with ease, reducing the need for customer support intervention.

Air India’s pioneering AI.g virtual assistant, the first generative AI-powered assistant in the global airline industry, continues to help customers with a wide range of travel queries, with 26 million customer queries answered so far. Complementing it is the EZ Booking capability, which can generate an entire travel itinerary from a few words entered by the customer.

Another customer favourite is the app’s baggage tracking feature, used more than 200,000 times every month. The feature allows travellers to monitor their checked baggage across multiple milestones, including on codeshare and interline journeys, and even supports locating delayed baggage through devices such as Apple AirTag and Google-compatible trackers.

Additional innovations include AEye Vision™, which leverages computer vision technology to retrieve travel information without manual data entry, a comprehensive notification system featuring the exclusive and widely appreciated “Boarding Will Begin Shortly” alert, and a dedicated Maharaja Club section that makes managing loyalty programme benefits simple and convenient.

Some features like My Trips, Flight Status, Baggage Tracking, Food & Beverage menu etc. are available even without connectivity with a unique off-line capability.

Today, the app enjoys a 4.8-star rating on both the Apple App Store and Google Play Store in India, has been downloaded nearly 17 million times globally, serves over 100,000 users every day, and has achieved a Net Promoter Score (NPS) of +61 - making it one of the highest-rated airline apps globally. The app has also received multiple prestigious international awards.

Air India encourages all guests to download the app and experience a more connected, informed and stress-free way to travel.

Apple App Store: https://r.airindia.com/h9aIP2

Google Play Store: https://r.airindia.com/h9aIo1

About Air India Group:

The Air India Group – comprising full-service global airline, Air India, and value carrier, Air India Express – is spearheading a new era of Indian aviation. The Air India story began in 1932 when JRD Tata piloted the airline’s inaugural flight and opened the skies for aviation in India. Today, Air India Group employs more than 30,000 people, operates over 300 aircraft and carries travellers to 60 domestic and 51 international destinations. across five continents.

Returning to Tata Sons in 2022 following 70 years under Government ownership, Air India Group is in the midst of a five-year transformation programme, Vihaan.AI. As part of the transformation, Air India has placed orders for 600 new aircraft. In addition to taking new aircraft deliveries, Air India is progressively retrofitting all its legacy aircraft. The Air India Group operates South Asia’s largest aviation training academy in Gurugram, India. The construction of a new flying school and a greenfield maintenance base is in progress.

With transformation underway across all facets of the business and India’s rich legacy of hospitality, Air India is committed to being a world class global airline with an Indian heart.

For more news on Air India, visit http://www.airindia.com/newsroom