Monday, August 10, 2020

Paytm Launches India's “First Pocket Android POS Device” for Contactless Ordering & Payments


* Styled like a mobile phone this sleek device has been launched at an introductory monthly rental of Rs 499 

* It comes bundled with Contactless Ordering software for SMEs, restaurants and takeaway joints 

* Enabled with integrated billing software, camera for QR scanning, works with 4G sim cards, Wi-Fi & Bluetooth connectivity 

* Company to invest Rs 100 crore on distribution & marketing of these devices in FY21 

On a mission to equip SMEs with technology-led solutions, India's homegrown financial services platform Paytm has launched the country's “first pocket Android POS device” for contactless ordering & payments. The company has introduced 'Paytm All-in-One Portable Android Smart POS' at an introductory price of Rs 499 per month rental. Styled like a mobile phone for accepting orders and payments on the go, this is the first such Android-based device to be introduced in India and is much more powerful than the portable Linux based POS devices presently available in the country.

It also comes bundled with Paytm's 'Scan to Order' service that is fast getting adopted by thousands of restaurants and takeaway joints the country. Paytm is offering this high-end POS device effectively at the lowest price in the market, in an effort to empower a large number of SMEs to kickstart their businesses with contactless ordering and payment solutions. This device enables delivery personnel logistic players, Kirana stores, and small shopkeepers to accept digital payments on the go.

The robust, featherweight & ergonomic device weighs only 163 grams, 12mm thick, and has a 4.5-inch touch screen. It comes bundled with a powerful processor, all-day battery life, and an inbuilt camera to scan QR codes and instantly process payment. This fully-loaded device has many industry-first features & services including cloud-based software for billing, payments, and customer management. It works with 4G sim cards, Wi-Fi and has Bluetooth connectivity to ensure payments never fail and stays round the clock connected with all of Paytm's bouquet of services. The company aims to issue over 2 lakh devices within the next few months which will generate over 20 million transactions per month.

This smart POS device is integrated with the ‘Paytm for Business’ app to generate GST compliant bills and also to manage all transactions & settlements. Besides this, Paytm for Business app also helps merchants to avail of numerous business services and financial solutions such as loans, insurance, and Business Khata to manage digital ledger of all their transactions including udhaar, cash, and card sales. It also has a merchandise store on the app offering Paytm All-in-One QR integrated utility items such as soundbox, calculator, power bank, clock, pen stands, and radio. The Paytm for Business App has witnessed over 20 million downloads and is one of the most popular merchant apps on Google Play Store and App Store. 

Renu Satti, Sr. Vice President at Paytm said, "We innovate products & services that are aligned with our mission of enabling SMEs with technology-led solutions. We are confident that this affordable pocket-sized Paytm Android POS device will enable everyone from SMEs to delivery personnel of Kirana Stores to collect payments safely. It is our endeavour to help merchants & traders to easily digitize their business operations, without any investment in technology or backend infrastructure. Our Paytm for Business app, Khata, and payout services are providing the much-needed digitization support to businesses to improve their efficiency & supporting them to join the Digital India mission."

Launched this year, Paytm Payout is fast becoming a must-have tool for businesses to make regular payments to their employees, vendors, and business partners. During the ongoing pandemic, more businesses have used the service to process payments of over Rs. 1500 crores either to the Paytm wallet, food wallet, gift voucher, or bank account of millions of beneficiaries. 

‘Atmanirbharta by Tata Motors’ - A Digital Campaign Vocalising the Need for Local


Tata Motors, India’s leading auto brand in association with WATConsult, the globally awarded hybrid digital agency from the house of Dentsu Aegis Network (DAN) India, today announced the launch of ‘Atmanirbharta by Tata Motors’ – a digital campaign highlighting the existence of localisation in everything that we do. Designed and conceptualised by WATConsult, this campaign has been released ahead of the glorious occasion of India’s 74th Independence Day and emphasises on the meaning of ‘Atmanirbharta’ or self-reliance for individuals and the nation as a whole.

Solidifying the brand’s stance for the ‘Vocal for Local’ initiative, the campaign is headlined by a video, which begins with a very young boy named Rohan shown seated in the rear seat of a Tata Nexon, while his father is driving him across the town. The son inquisitively asks his father, “Atmanirbharta kya hoti hai?” i.e. “What does Atmanirbharta mean?”. By showing a range of occupations to his son, the father makes him understand that Atmanirbharta means being self-reliant in all aspects of life and that it applies to people from all walks of life – be it a toymaker, bangle vendor, scientist or an engineer from ISRO, who sequentially appear in the film. The video ends with the display of Tata Motors’ New Forever range near a hoisted Indian flag, exemplifying the Company’s ability to deliver best in class products that cater to the local needs & tastes while evolving with time and being ever popular with customers. 

Adding to the above, ‘Atmanirbharta by Tata Motors’ highlights that reaching the goal of being self-reliant is not an individualistic responsibility, but a collective one that falls on the shoulders of the entire country. 

Commenting on the launch of this campaign, Mr. Vivek Srivatsa, Head Marketing, Tata Motors Passenger Vehicle Business Unit said, “Tata Motors has always been known as an automotive brand that is a flag bearer for products that caters to the Indian customer. Our cars are manufactured locally and provide world class Design, Safety and Driving pleasure to all. We are proud to be at the forefront of the conversation of being ‘Vocal for Local’. This campaign is our tribute to all the people and the homegrown businesses in India who make our country what it is. I am glad that both Tata Motors and WATConsult took this opportunity to emphasise on this message, and thereby in our own small way, we want to encourage the nation to understand a few aspects of being ‘Atmanirbhar’. Through the ‘Atmanirbharta by Tata Motors’ campaign, we want to steer relevant conversation around the subject by sharing our perspective, while encouraging our customers and the country to work towards this overarching goal.”

Talking about the campaign, Ms. Heeru Dingra, CEO, WATConsult added, “We are happy to have extended our relations with Tata Motors to curate a concept on a topic that is so relevant in today’s time. The idea was to promote and appreciate the concept of ‘Atmanirbharta’, which is becoming a necessary trait and a motto for our nation. While the animation makes the video more endearing, the narrative seamlessly portrays the potential that India drives, in terms of talent, power and various other aspects, in today’s age. With this video we are confident that we will be able to help each one of us understand the importance of being self-dependent along with respecting all the workers from different strata of life who are in their own way making our nation self-reliant.”

This campaign’s concept takes an adaptive approach by using an animated video for the film as a substitution for a live action version, keeping into consideration the ongoing need for physical distancing. Initially launched in our national language - Hindi, this video will also be translated in English and multiple other regional languages to create a nationwide resonance. 

Click here to watch the full video - Atmanirbharta by Tata Motors

Times Network Pays Tribute to the Galwan Martyrs with Special Documentary -‘Gallantry at Galwan – A Tale Of Valour’ on 'I' Day

Saluting the brave Galwan valley martyrs, Times Network, India's premium broadcast network, releases a special documentary, ‘Gallantry at Galwan – A Tale Of Valour’ this Independence Day. Marking two months to the deadly Galwan clash which witnessed the heroic sacrifice of 20 brave soldiers, who valiantly fought the Chinese transgression into the Indian territory, the special documentary scheduled for telecast on August 15, at 1:00 pm on TIMES NOW, TIMES NOW WORLD and Mirror NOW brings forth the story of grit and raw courage of these soldiers.

The 45-minute-long succinct account of factual events that took place in the intervening night of June 15-16 in the Galwan Valley of eastern Ladakh, the documentary analyses the bloodiest engagement between Indian and Chinese troops in 45 years and aims to inform the viewers about the history of ongoing border dispute between the countries and reflects on how tensions unfolded over the years. Accessing high technology tools like 3D graphics and Google Earth studio, the documentary brings a comprehensive narrative of the circumstances that led to the fatal face-off and how men of 16 Bihar Regiment crushed the Chinese aggression.

Presenting viewers a well-researched account of the battle, the documentary features important voices from the Defence Forces and eminent Historians including Meera Shankar, Former India's Ambassador to the United States of America, Deep Pal, Non-resident Fellow at NBR, Lt Gen PJS Pannu, Ex Goc XIV Corps, Maroof Raza, Consulting Editor, TIMES NOW and Strategic Affairs Analyst, Nitin Gokhale, Author and Strategy Affair Expert, Maj Gen Sheru Thapliyal, Ex GoC, 3 Division, P. Stobdan, Expert on Indian Foreign Policy and National Security, Sim Tack, Chief Global Analyst, Statfor and Claude Arpi, Tibetologist and Historian.

Vivek Srivastava, President - Strategy and Business Head, News and English Entertainment Cluster, Times Network said, “Celebrating India’s undying spirit, ‘Gallantry at Galwan– A Tale Of Valour’ is our tribute to the selfless brave soldiers, who lost their lives in the line of duty. The Galwan Valley clash was a violent strike that changed the equation between two countries. Bringing an accurate account of the battle and the decade long territorial dispute between India-China, the documentary is an essential viewing for every Indian citizen, as it unravels every crucial aspect of the border dispute.”

Why couldn’t decades of martyrdom and truces, settle the Indo-China border dispute till date? Watch Gallantry At Galwan – A Tale Of Valour this Saturday August 15, at 1:00 pm and repeat on August 16, at 10:00 pm on TIMES NOW, TIMES NOW WORLD and Mirror NOW.

Microsoft New Research Reveals Businesses Need to Prioritize Skills as much as Technology to Maximize Value from AI

Microsoft India today released new research revealing that organizations that combine deployment of AI with skilling initiatives are generating most value from AI.  Topline findings of the research underscore that mature AI firms are more confident about the return on AI and skills. Over 93% of senior executives surveyed from these companies were sure their business was gaining value from AI.  The research further highlights that employees from mature AI companies are eager to deepen their AI skills and reinvest freed up time to add value for the organization. The research surveyed employees and leaders within large enterprises across industry verticals in India, and 19 other countries, to look at the skills needed to thrive as AI becomes increasingly adopted by businesses, as well as the key learnings from early AI adopters. 

Dr Rohini Srivathsa, National Technology Officer, Microsoft India, said, “As we look to rebound and reimagine the future after months of economic fluidity, technology will play a key role in rebooting enterprises. AI is at the heart of digital transformation - which has accelerated at an extraordinary pace - and will continue to play a critical role in helping businesses be more agile, resilient and competitive during this time. However, the path of unlocking the full potential of AI lies in combining its deployment with skilling initiatives that focus on both tech and soft skills. We believe this will be important for us to emerge from this crisis successfully.”

AI Maturity stages of enterprises

The AI maturity of companies has been divided into three categories in the survey

* AI Beginners: AI is neither explored nor used in any way right now

* AI Intermediates: AI applications are being explored / experimented with, for a range of use cases but sporadically

* AI Leading: AI is a part of the corporate strategy and is embedded into the company’s offerings

Both the senior executives and employees surveyed found a direct link between having the skills needed to thrive in an AI world and the value organizations gain from their AI implementations. The research further reveals that employees are keen to acquire AI relevant skills that are growing in importance and are of value to them personally and to the business. In fact, organization leaders surveyed predicted that half of all employees will be equipped with AI skills in the next 6-10 years, which is nearly one-and-a-half times more than the present estimations.

Higher growth companies are combining skilling with AI deployment for greater business value

In India, 100% of the AI-leading companies say they are actively building the skills of their workers or have plans to do so.  Over 93% employees at these firms have already been part of re-skilling programs. The employees benefitting from these programs are actively providing strategic benefits to their companies through innovating, solving, and collaborating. Notably, 98% of the employees surveyed among all the AI companies were highly motivated for reskilling.

The combination of skilling and AI deployment is helping businesses succeed. 94% of senior executives from AI Leading businesses acknowledged that they are already seeing value from AI deployment. In fact, Indian AI Intermediate companies are also not too far behind in this aspect –- with 87% sharing the same view.  The gap between the two categories across all the countries surveyed, however, is much wider at 25%.

The research shows that AI-leading firms are focused on ensuring that AI is complementing the talents of their people. These businesses are cultivating employee skills across every category – ranging from advanced data analysis and critical thinking to communications and creativity.

AI is creating company cultures more focused on innovation and learning

Notably, at the time the survey was conducted, 98% of AI Leading firms in India were increasing skills investments. These companies were looking for ways to expand their employees’ digital capabilities to unlock new avenues for growth. 93% of them were actively hiring skilled workers or had plans to, to complement their internal skilling programs. It is also interesting to note that more than 97% business leaders in India are willing to provide financial rewards in some form, fast track promotion or a combination of both in order to promote job satisfaction and higher level of AI-relevant skills among employees.

Interestingly, the overall number of Indian employees were interested in skilling (85%) is more than double of that of employees across all surveyed markets (38%). 98% of all employees were keen to participate in reskilling programs, and some 92% at AI leader businesses have already done so (vs. 85% avg.) and 87% felt their workplace was doing enough to prepare them for AI. This number rises to 95% for AI-leading businesses, which is nearly one-and-a-half times higher than the corresponding number across all surveyed markets.

“We’re seeing a virtuous circle emerge among the companies seeing the greatest value from AI. These leaders have seen that having the right skills enables them to unlock value from AI, which encourages them to extend their use of AI and, in turn, continue in up-levelling skills in their organization,” said Dr Srivathsa.

For an overview of the key research findings please visit:


KRC Research conducted a random online sample of approximately 12,000 people working with enterprise companies (more than 250 employees). Within in each market the sample was comprised of at least 500 workers and 100 leaders (director / senior executive level and above). Markets represented include: Germany, the United Kingdom, Russia, Poland, the Czech Republic and Slovakia (combined), Hungary, Australia, Brazil, Israel, Turkey, South Africa, the United Arab Emirates, the United States of America, India, Canada, Italy, the Netherlands, Spain, and Sweden.

65% of Indian Consumers Express Positive Buying Sentiment in Diwali’20: TRA Whitepaper

 TRA Research, India’s leading consumer insights and brand analytics company, today released a whitepaper titled TRA’s Diwali 2020 Buying Propensity Report gauging the changing buying mindsets and sentiments for the upcoming Diwali in November 2020. 65% of all consumers expressed a Positive Buying Sentiment as compared to now, and 28% felt it would remain the same. The Apparels category was a positive outlier and had the Highest Buying Priority at 3.11 times the average of all other categories. Mobile Phones, Consumer Electronics and Two-wheelers were on Very High Consumer Buying Priority, followed by Home Furniture, Jewellery and TVs, which were on High Priority. The survey was conducted with 503 consumer-influencers across 16 cities between 9th June and 15th July 2020. 

Speaking about report N. Chandramouli, CEO, TRA Research, said that, "Diwali has traditionally been a period of consumption boom as consumers tend to increase spends, and brands scramble to catch their attention. This Diwali will be a deciding factor for many brands, as they prepare trepidatiously for the festive season. This report gives a very good view on which will be the preferred categories for Diwali buying."

"This is good news of course, but the pre-Covid consumer spends were already lower on account of a depressed and strained economy, and a comparison between the consumer household spends between the two Diwalis of 2019 and 2020, show that this year is likely to see 5.1% lesser spends than the previous one,” Chandramouli added. 

‘Medium Consumer Buying Priority’ included Personal Accessories, Cars, Laptops and Kitchen Appliances, while ‘Low Consumer Buying Priority Zone’ includes Travel, Health Insurance and Home Renovation.

The survey results also revealed that online shopping is set to see an unprecedented boom in a post-Covid-19 world. Also, kirana stores or small standalone store, close-by neighbourhood stores, local groceries are the preferred places to shop. Big formats stores like Supermarkets, Hypermarkets, Branded outlets are unlikely to see many visitors, and Malls carry a negative sentiment due to tremendous consumer reluctance despite relaxed norms and promise of better safety. 

Nearly 95% consumers rated Product Quality as the most important influence when making purchases for Diwali 2020 followed by product usefulness (89%), Product Price (88%), Buying Convenience (87%) and Brand Name (86%). Advertising at 71% remains the lowest choice driver for Diwali shopping.

About TRA Research

TRA Research, a Comniscient Group company, is a consumer insights and brand intelligence Company dedicated to understanding and analyzing stakeholder behavior through two globally acclaimed proprietary matrices of Brand Trust and Brand Desire. TRA Research conducts primary research with consumers and stakeholders to assist brands with their business decisions based on Consumer Behaviour insights.

TRA Research is consulting brands on transitioning during and after the Covid-19 crisis, to help them be more aligned to consumer and client expectations. TRA Research is the also the publisher of TRA’s Brand Trust Report and of TRA’s Most Desired Brands.

For more information, please visit

Lava Launches its #ProudlyIndian Portfolio this Independence Day

 Indian mobile handset brand, Lava International Limited announced the launch of its special edition #ProudlyIndian portfolio on the occasion of India’s 74th Independence Day. This Limited Edition collection celebrates the spirit of Patriotism and Love for our Motherland. Lava’s #ProudlyIndian portfolio consists of both Smartphone and Feature phones and will be soon available across retail outlets and e-commerce platforms like Flipkart.

Lava Z61 Pro

The Lava Z61 Pro is a special edition smartphone that comes in a stunning champagne gold color with #ProudlyIndian logo embossed at the back. Lava Z61 Pro features a 5.45-inch HD+ full view display. The phone is powered by 1.6 GHz Octa-core processor and is embedded with a powerful 3100 mAh battery. The smartphone comes with a 2GB RAM and a storage capacity of 16 GB (expandable upto 128GB). Lava Z61 Pro offers 8MP rear camera with LED flash and 5MP front camera. The smartphone camera is packed with premium features like Portrait Mode (Bokeh), Burst mode, Panorama, Filters, Beauty mode, HDR and Night mode which enables users to click stunning pictures even in low-light. The Lava Z61 Pro is equipped with a superfast face-unlock feature that unlocks the phone in just 0.60 seconds*. The phone runs on stock Android (Android 9) and is free from any pre-installed bloatware. On the connectivity front, the smartphone features Bluetooth 4.2, WiFi, GPS, dual-SIM, OTG support and a micro USB port. Price – INR 5777

Lava A5

Lava A5 ProudlyIndian edition has an attractive tri-color inspired back cover. The phone is embedded with special ‘Super Ultra Tone Technology’ that ensures no one hears you conversations by providing sound leakage resistance along with crystal clear sound experience during calls. Device also has world ‘s first AI battery feature designed by Lava’s own design team. It features a 2.4" QVGA display, dual SIM slots and up to 32GB of expandable storage option. This military grade certified handset is embedded with 1000 mAh  battery that lasts up to 3 days on a single charge*. Lava A5 has a provision of auto call recording along with call blink notification. Lava A5 supports incoming texts in 22 languages, and enables users to type in 7 languages The Lava A5 ProudlyIndian phone comes with a primary camera with zoom and video recording feature. The additional features such as Instant Torch, Wireless FM with Recording, Contact Photo Icons, Super Battery Mode, USB Connectivity and Bluetooth make this a multiple purpose and a user friendly handset. Price - INR 1333

Lava A9 

Lava A9 comes with 2.8” QVGA display with keypad that houses a dedicated button to light up the torch. The back cover of the phone is painted in tri-color colors that gives it a unique and attractive look. Lava A9 draws power from a 1700 mAh battery that is rated to last more than 6 days on a single charge*. Lava A9 packs dual SIM slots, built-in Bluetooth and up to 32GB expandable storage option. . This device also has world ‘s first AI battery feature designed by Lava’s own design team. Other features include a 1.3 MP primary camera with flash, big and bold font, call recording facility, contact photo icons, super battery mode, call blink notification, wireless FM with recording, smart search, alarm, calculator and calendar. The phone is military grade certified which means that the users will not have to worry about the minor wear and tear, if the phones gets dropped. The phone is also equipped to support incoming texts in 22 languages, also enabling users to type in 7 languages including English, Hindi, Tamil, Kannada, Telugu, Gujarati and Punjabi. Price - INR 1574 

Lava International Limited 

Lava International Limited is a leading Indian Mobile Handset Company with operations in 20+ countries. In the international markets the company is growing rapidly and is already among the top players in many of these countries it operates in. 

Lava has always been at the forefront of Govt. of India’s ‘Make in India’ initiative. Lava was the first mobile brand to take a lead in support of this important nation building program and had set up a design team in India, becoming the first brand to design phones in the country. With this ‘Design in India’ initiative, Lava is now the only Mobile handset company that makes truly ‘Made In India’ phones with complete control on design and manufacturing within the country. 

With the vision to “Empower people to do more, to be more” the company was established in 2009. Lava International Limited is headquartered in Noida, Uttar Pradesh. The company has its manufacturing facilities and a repair factory in an approximately 300,000 square feet area in Noida. The manufacturing plants have a capacity of manufacturing 40 million phones per annum.

We Make in India, We Make for India.

Saturday, August 8, 2020

NSDC and Simplilearn Announce Collaboration to Upskill Professionals in Digital Skills Across India

 * The partnership will help deliver learning in digital skills and technologies 

* Access to over 1,000 hours of free eLearning, available exclusively on the Simplilearn Android and iOS mobile apps

The temporary shutdown of institutions and universities due to the COVID-19 lockdown has affected the overall learning of a large number of students and professionals alike. To support the continuity of digital skilling of the Indian workforce, Simplilearn, a global provider of digital skills training, today announced its partnership with National Skill Development Corporation (NSDC). Through this collaboration, Simplilearn will host more than 1,000 hours of free learning in digital skills and technologies for learners across India. Aspirants can find program details on NSDC’s eLearning portal - eSkill India - and access the learning programs on the Simplilearn Android mobile app ( and iOS mobile app (

Aligned to the Skill India Mission, the collaboration aims to create a future-ready workforce by leveraging the power of technology.   Strengthening the digital learning ecosystem, both Simplilearn and NSDC will enable access to over 1,000 hours of digital programs and technologies under the categories of AI and Machine Learning, Big Data, Data Science & Business Intelligence, Cyber Security, Software Development, Project management, and Digital marketing. All programs are designed with a unique industry relevant curriculum, which provides learners theoretical understanding and enables them to get an indepth knowledge about the evolving industry trends. 

Commenting on the collaboration, Dr. Manish Kumar, MD & CEO, NSDC, said, “The dissemination of future-ready skills require technology platforms with high outreach capabilities. Through its partnerships, NSDC promotes online learning for accessing exciting work-opportunities that the fast-changing world offers.”

Speaking on the partnership, Krishna Kumar, Founder and CEO Simplilearn, said, “In these uncertain times we have witnessed a surge in the usage of digital platforms and technologies, indicating the creation of new job roles in the days to come. It is of utmost importance that the current workforce is well-equipped with digital skills to meet the industry demands of tomorrow. As part of Simplilearn’s continued partnership with NSDC, we are happy to support and contribute to NSDC’s efforts in the skilling of India’s workforce to prepare for a digital future. Through Simplilearn’s mobile app, learners will have the opportunity to upskill in IT and new technologies, including artificial intelligence, machine learning, and data science, making for a job-ready workforce.”

To date, Simplilearn has helped more than one million professionals across 150 countries upskill and prepare for the digital future and now aims to help build a career for the future professionals in the field of Information Technology. 

NSDC’s eSkill India portal provides learners a platform to explore online skill-courses anytime, anywhere. The portal leverages technology to enable skill seekers to accelerate their learning through methods like virtual learning and remote classroom. eSkillIndia catalogues more than 450 e-learning courses in multiple Indian languages through leading knowledge providers.

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