Yamaha Announces Exclusive Festive Offers For Yamaha Enthusiasts

* Insurance benefit schemes and attractive low down payment schemes on Yamaha’s motorcycles and 125cc Fi Hybrid scooter range

Adding to the festive cheer, India Yamaha Motor has unveiled special offers for customers. Featuring attractive insurance benefits, flexible finance schemes, and exclusive ownership advantages across Yamaha’s range of hybrid scooters and motorcycles, the campaign aims to make Yamaha ownership more accessible and rewarding. Through these festive benefits, Yamaha seeks to add greater value to customers’ purchase journeys while enhancing the joy of the celebrations with a seamless and exciting ownership experience.

 

Type	Product/ Variants	Insurance Benefit*	Low Down Payment*
Yamaha Hybrid Scooter Range	Fascino 125 RayZR 125	₹3,399/-	₹2,499/-
Yamaha FZ Series	FZ-S (FZ-S Fi Hybrid, FZ-S Fi, FZ-S Fi V4 DLX and FZ-S Fi V4) FZ (FZ Rave, FZ-Fi, and FZ Blue Flex)	₹5,999/-	₹3,900/-
Yamaha 155cc Motorcycles	XSR155	₹5,555/-	₹4,999/-
	R15 MT15	-	₹4,999/-

 

These limited-period festive offers are available PAN India (except Tamil Nadu and Kerala states) across authorized Yamaha dealerships, giving customers the perfect opportunity to celebrate the festive season by bringing home the stylish, sporty and exciting Yamaha products and making the festivities even more memorable.

About Yamaha Motor India Group of Companies

Yamaha Motor made its initial foray into India in 1985 as a joint venture. In August 2001, it became a 100% subsidiary of Yamaha Motor Co., Ltd, Japan (YMC). In 2008, Mitsui & Co., Ltd. entered into an agreement with YMC to become a joint investor in India Yamaha Motor Private Limited (IYM). In 2013, YMC established Yamaha Motor Research & Development India Pvt. Ltd. (YMRI) to provide R&D and Product development services to IYM for its domestic as well as export markets. IYM's manufacturing facilities comprise State-of-the-art plants at Surajpur (Uttar Pradesh) and Kanchipuram (Tamil Nadu). The infrastructure at these plants supports the production of motorcycles and parts for domestic as well as overseas markets. Presently, its India product portfolio includes YZF-R2 (204cc), XSR155 (155cc), YZF-R15 V4 (155cc), YZF-R15S V3 (155cc), MT-15 V2 (155cc); FZS-Fi Hybrid (149cc), FZS-Fi (149cc), FZ Rave (149cc), FZ-X Hybrid (149cc), FZ-X (149cc), AEROX Version S (155cc); Hybrid Scooters like Fascino 125 FI Hybrid (125cc), Ray ZR 125 FI Hybrid (125cc), Ray ZR Street Rally 125 FI Hybrid (125cc) and EV Scooters including EC-06, Aerox E along with FZ-Blue Flex alternate fuel vehicle.

Dr. Suborno Bose Honoured With ‘Iconic Excellence In Hospitality Education’ Award

Dr. Suborno Bose, Founder and Chairman of the International Institute of Hotel Management (IIHM), has been honoured with the prestigious ‘Iconic Excellence in Hospitality Education’ Award at the 9th edition of the WION ICONIC Tourism Summit 2026, held at ITC Maurya, New Delhi.

Dr. Suborno received the award from Bhuvnesh Kumar, IAS, Secretary, Ministry of Tourism, Government of India. The recognition celebrates his distinguished contribution to hospitality education and his role in shaping generations of hospitality professionals.

The event brought together achievers from tourism, hospitality, aviation, culture, enterprise, public life, social impact and the performing arts.

On receiving the award, Dr. Suborno Bose, Founder and Chairman, IIHM, said, “I am deeply honoured to receive the Iconic Excellence in Hospitality Education Award. I see this recognition as belonging to the entire IIHM family, our students, faculty, alumni, partners and everyone who has been part of this journey. Hospitality education has to constantly evolve with the industry. Our responsibility is to prepare young people not just with professional knowledge, but with global exposure, technological understanding, confidence, empathy and the ability to lead. This honour inspires us to continue pushing the boundaries of hospitality education.”

Commenting on the honour bestowed on Dr. Suborno, Ms. Sanchari Chowdhury, Director, IIHM Bangalore and Head-South Operations, IIHM, said, “This is an extremely proud moment for everyone at IIHM. Dr. Suborno Bose has transformed the way hospitality education is envisioned by constantly bringing together academics, industry, technology and international exposure. He has always encouraged us to look beyond traditional methods of education and prepare students for the opportunities and challenges of tomorrow. This recognition truly celebrates a leader who has made education a powerful force for change in the hospitality industry.”

Three Decades of Building Industry-Ready Hospitality Leaders
For more than three decades, Dr. Suborno has worked towards building an education ecosystem that remains closely connected with the changing needs of hospitality and tourism. His vision has been centred on ensuring that hospitality institutes do not operate in isolation, but remain deeply connected with industry practices, international trends, technology and the expectations of the modern traveller.

Under his leadership, IIHM has consistently sought to bridge the gap between classroom learning and professional experience. Students have been given opportunities to learn from industry leaders, participate in international platforms, engage with hospitality professionals from across the world and understand the sector from a much broader global perspective.

Dr. Suborno has also played an important role in positioning hospitality as an aspirational career for young people. His approach to education goes beyond preparing students for conventional roles in hotels, encouraging them to explore entrepreneurship, leadership and emerging opportunities across the larger tourism and hospitality ecosystem. With artificial intelligence and digital technologies changing the way the hospitality sector operates, Dr. Suborno has consistently advocated an education model that combines technological capability with the human qualities at the heart of hospitality.

His approach emphasises that while technology can transform efficiency, personalisation and service delivery, empathy, emotional intelligence and meaningful human interaction will continue to define great hospitality. This philosophy has shaped IIHM’s efforts to prepare students for a future where they will need to understand technology while retaining the ability to connect with people, lead diverse teams and deliver memorable guest experiences.

The institution’s academic and industry initiatives have therefore increasingly focused on future-ready skills, global perspectives, innovation, leadership and exposure to new developments shaping tourism and hospitality worldwide.  

Sony Audio Essentials For Upcoming Festive Gatherings And Celebrations

The festive season is often about coming together, whether it is catching up with family over a traditional meal, hosting friends at home, enjoying a movie after a long day of celebrations, or simply spending some quiet time with your favourite music. As homes get busier and calendars fill up with gatherings, entertainment often becomes an important part of creating an atmosphere that everyone can enjoy.

As the festive season approaches, the right audio device can add something special to every kind of celebration. Whether you prefer immersive personal listening, an open listening experience that keeps you connected to your surroundings, or room-filling sound for movie nights and gatherings, Sony offers a range of audio products designed around different ways of enjoying music and entertainment.

Sony WH-1000XM6: Festive preparations can often mean long days filled with errands, travel, and time spent moving between different commitments. For moments when you want to take a break with your favourite music, podcast, or film, the Sony WH-1000XM6 offers a premium personal listening experience with advanced noise cancellation.

Powered by Sony's HD Noise Cancelling Processor QN3 and an advanced 12-microphone system, the headphones use an adaptive microphone system to optimise noise cancellation in real time. The WH-1000XM6 also features a specially designed lightweight carbon fibre dome driver, sound co-created with mastering audio engineers, multipoint connectivity, and support for high-resolution audio, making it suited to everything from festive travel and work sessions to relaxed listening at home.

Available in Black, Platinum Silver, Midnight Blue, Sand Pink, Sandstone, and Olive Grey, the WH-1000XM6 combines its premium audio capabilities with a refined design.

Price: INR 39,990

Sony WF-1000XM6: From travelling home for the festivities to stepping out for a quick break between celebrations, truly wireless earbuds can make it easy to carry your music wherever you go. The Sony WF-1000XM6 brings the latest 1000X series noise cancelling experience into a compact form, making it well suited to listeners who want premium sound without the bulk of over-ear headphones.

The WF-1000XM6 combines Sony's HD Noise Cancelling Processor QN3e and Integrated Processor V2 with Multi Noise Sensor technology and an 8.4mm driver unit. It supports LDAC, DSEE Extreme, Ambient Sound Mode, and multipoint connectivity, while offering up to 8 hours of playback with noise cancelling enabled. With an IPX4 water resistance rating and quick charging support, the earbuds are designed to move easily from daily commutes and festive travel to everyday listening.

Price: INR 29,990

Sony LinkBuds Clip: Festive gatherings are not always about tuning everything else out. Whether you're helping around the house, heading out for a walk, catching up with friends, or listening to a podcast while getting things done, there are moments when staying aware of your surroundings matters just as much as enjoying your music.

The Sony LinkBuds Clip feature an open-ear design and lightweight clip-on form factor that allow users to stay connected to their surroundings while listening. Three listening modes, including Standard, Voice Boost, and Sound Leakage Reduction, let users adapt the experience to different environments, while AI-based voice pickup helps deliver clearer calls. With up to 37 hours of total battery life, multipoint connectivity, and IPX4 water resistance, they are designed for comfortable everyday listening throughout the festive season.

Price: INR 18,990

Sony 1000X THE COLLEXION: For those who appreciate both refined design and a premium listening experience, the Sony 1000X THE COLLEXION brings the flagship 1000X approach into a more distinctive package. Its crafted metal elements and soft, refined faux leather give the headphones an understated luxury, making them particularly suited to festive occasions and thoughtful premium gifting.

The headphones feature a bespoke driver and sound co-created with renowned mastering engineers, delivering balanced lows, natural vocals, and clear highs. Sony's 360 Upmix expands music, cinema, and gaming content into a more immersive spatial soundscape, while AI beamforming and the Integrated Processor V3 help improve voice clarity during calls. Multipoint connectivity, next generation LE Audio, and up to 24 hours of battery life further add to their everyday versatility.

Price: INR 59.990

Sony BRAVIA Theatre Trio: Some of the best festive moments happen when everyone gathers around the same screen. Whether it is a family movie night after dinner, a live concert, a sporting event, or a favourite festive film, a more immersive audio setup can make shared entertainment feel even more engaging.

The Sony BRAVIA Theatre Trio is a three-unit home theatre system designed to create a wide, room-filling soundstage through 360 Spatial Sound Mapping. The system features nine speaker units across its three speakers and supports Dolby Atmos, while Voice Zoom 3 uses AI technology to make dialogue clearer. It also supports High-Resolution Audio, Bluetooth, Wi-Fi, Chromecast built-in, Spotify Connect, and Apple AirPlay, giving families multiple ways to enjoy music and entertainment together. The system can also be expanded with optional Sony subwoofers and rear speakers for a more immersive setup.

Price: INR 1,69,990

The festive season brings together different kinds of moments, from lively gatherings and shared movie nights to travel, quiet breaks, and personal listening between celebrations. The right audio companion can help make each of these experiences more enjoyable, whether you want to create a room-filling atmosphere for family and friends or simply enjoy your own soundtrack during the busy season.

From the immersive noise cancellation of premium headphones and earbuds to open-ear listening and a home theatre system designed for shared entertainment, these Sony audio essentials offer different ways to experience music, movies, and conversations. As the celebrations begin, choosing the right audio setup can add another layer to the moments that bring people together and make the festive season even more memorable. 

Samsung Sets The Stage For India’s Young Innovators At Samsung Solve For Tomorrow 2026

· Top 20 teams set to showcase technology-driven solutions across AI, health and education, environmental sustainability and sport

· Four winning teams to receive INR 2 crore in cumulative incubation grants to take their solutions forward

· The Top 20 teams also received INR 20 lakh in collective grants for prototype development and the latest Samsung Galaxy smartphones

After months of ideation, mentorship, prototyping and pitching, India’s young innovators are ready to take center stage as Samsung Solve for Tomorrow 2026 heads into its Grand Finale on October 14 and 15, in New Delhi. The Top 20 teams will showcase technology-driven solutions to real-world challenges and compete for INR 2 crore in cumulative incubation grants designed to help the winning ideas move closer to real-world impact.

The finalists will present their solutions across four thematic tracks — AI Living for India, Health and Education, Environmental Sustainability, and Sport & Tech — before a jury comprising Samsung leadership and experts from academia, government, and industry.

In its fifth edition, Samsung Solve for Tomorrow 2026 is bringing together young innovators from across India who are turning problems they see around them into technology-led solutions. More than half of the participants in the Top 20 come from Tier 2 and Tier 3 cities, with the finalists representing 18 cities across 12 states, underscoring how youth-led innovation is emerging from communities well beyond India’s traditional technology hubs.

A global problem-solving platform, Samsung Solve for Tomorrow helps youth around the world use STEM (science, technology, engineering, and math) to build a better future. Participants identify problems in their communities and develop creative solutions with the help of technology.

The Grand Finale marks the culmination of a journey that has taken participants from identifying problems and applying design thinking to building prototypes, receiving expert mentorship and pitching their ideas at the national level. Four winning teams will receive INR 2 crore in cumulative incubation grants from Samsung to continue developing their solutions, with direct mentorship from IIT Delhi’s FITT.

Creating Pathways for Young Innovators

This year’s Samsung Solve for Tomorrow 2026 brought together young innovators developing solutions using technologies including AI, wearable IoT, and sustainable design. The finalists represent the breadth of ideas emerging from across India as young people explore technology-led approaches to challenges in health, education, sport, sustainability, and everyday life.

Samsung continues to strengthen the innovation ecosystem around young people through multi-year partnerships with Startup India (DPIIT), MeitY Startup Hub, Atal Innovation Mission (NITI Aayog) and Manthan (Office of Principal Scientific Adviser to the Government of India). These partnerships complement the program’s focus on providing young innovators with access to mentorship, technology, and support as they develop their ideas.

Guided by its global CSR vision, “Together for Tomorrow! Enabling People,” Samsung is committed to empowering young people with the knowledge, skills and opportunities they need to become the problem-solvers and innovators of tomorrow.

The Grand Finale will bring the 2026 innovation journey to its next stage, as the Top 20 teams present their solutions and compete for incubation support to develop their ideas further. 

9 In 10 Shoppers Research Extensively, Yet 70% Buy On Impulse: Google Unpacks India’s ‘Two-Speed’ Festive Consumer

● To power extensive research, over half of festive shoppers credit AI with aiding their choices, leaning on conversational tools an average of 7.5 times during their decision journey.

● 94% of chatbot users also used Google Search in their shopper journey, with their usage rate 1.3x higher than that of non-chatbot users

● 7 in 10 festive shoppers went to Google Search to research further after seeing a brand or product on social platforms

● While research runs deep, 54% of unplanned purchases are influenced by Google and YouTube

Indian festive shoppers are operating at two very different speeds. According to a Google-commissioned Ipsos consumer study, 9 in 10 consumers conduct extensive online research before buying—discovering new brands, comparing prices, and checking reviews—yet 70% of shoppers made spontaneous festive purchases, sparked by visual discovery and festive urgency.

Commenting on this two-speed shopping behavior, Roma Datta Chobey, Managing Director, Connected Consumer Commerce, Google India, said, “What stands out across India’s festive season is how deliberate research and spontaneous impulse coexist. Shoppers are taking richer, AI-guided journeys to evaluate trade-offs, yet they are equally ready to check out in hours when sparked by video and rapid delivery. With choices remaining fluid right up to the final mile, Google and YouTube sit at the heart of this behavior. Winning this season means meeting consumers at both speeds: building deep relevance during deliberation and moving fast to capture immediate demand—an agility unlocked by our Gemini-powered solutions.”

Deeper shopper curiosity powers extensive research

● Shoppers embark on richer, multi-touchpoint journeys: Thorough research stems from a curiosity to know more before buying—with festive journeys averaging over eight online searches and nearly eight videos. AI is becoming an essential festive shopping companion, with consumers consulting chatbots an average of 7.5 times, especially when evaluating categories like electronics, appliances, home decor, and personal care. This creates a more curious consumer for whom conversations act as a springboard: across shopping journeys more broadly, AI users explore 2.8x more touchpoints online as they seek deeper context.

● Festive shoppers gain purchase-ready expertise with AI: 51% of festive shoppers credit AI with helping them make choices. This expertise flexes across different needs: shoppers lean on

AI for highly specific, tailored answers in personal care and beauty, while using it to demystify complex specs, refine criteria, and evaluate trade-offs in categories like home appliances and consumer electronics. Aided with knowledge they never previously considered, buyers navigate choices with authority—a shift echoed beyond festive season, where 87% of users report making decisions with higher confidence using AI Overviews and AI Mode in Search.

Festive shopping leaves room for impulse buys

● Urgency and attractive promotions trigger spontaneity: Alongside planned research, festive shopping carries a high-momentum spontaneous track where immediate appeal drives the cart.

Google and YouTube directly influence 54% of these unplanned purchases, driven primarily by festive urgency, compelling offers, and the instant pull of discovering an appealing product in the moment.

● Visual inspiration and creators turn ideas into instant buys: Visual cues are the primary catalyst for quick action. As celebrations approach, styling searches surge and shoppers act directly on what catches their eye: 53% use visual tools like Google Lens to discover or compare products, while creators and short-form video close the decision loop. 73% of festive buyers turn to creators for inspiration, and 61% of those who made purchases within a couple of days or less without prior research used YouTube Shorts in their shopping journeys.

● Fulfillment speed becomes a crucial decision filter: Delivery timing has become critical, with 90% of shoppers viewing sub-two-day delivery as non-negotiable and 81% choosing retailers based on speed. This demand for immediacy is already visible around key festivals this season:

Google Trends recorded a sharp surge in searches for “same day delivery rakhi” a day before Rakshabandhan this year.

Across both ends of the festive spectrum—from calculated research to spontaneous impulse buys—Google and YouTube connect every step of the journey for Indian shoppers, driving both initial discovery and final validation. Across every entry point, shoppers naturally integrate the platforms into their journey: among consumers using AI chatbots, 94% concurrently turn to Google Search and 87% to YouTube, while 7 in 10 shoppers who spot products on social media turn to Google Search to evaluate them further.

Because consumers continuously explore and cross-check across channels, festive choices remain fluid right up to checkout. 8 in 10 shoppers report being open to trying new retailers — an intent that actively plays out on Google, where 51% of shoppers using Google Search and/or YouTube discover new products along their journey.

To know more, click on the Google -YouTube Festive Playbook

About Google: Google's mission is to organize the world's information and make it universally accessible and useful. Through products and platforms like Search, Maps, Gmail, Android, Google Play, Chrome and YouTube, Google plays a meaningful role in the daily lives of billions of people and has become one of the most widely-known companies in the world. Google is a subsidiary of Alphabet Inc.

Understanding India's Mental Health Mindset: Insights From अ-Nishchit Index 2.0 By Aditya Birla Sun Life Insurance

* 81% of Indians believe mental health issues are rising across society, while nearly 80% hesitate to seek therapy or counselling

* Survey of 3583 respondents across 20 cities show attitudes to mental health vary sharply by region and gender

* ABSLI and Mpower offer grief counselling to families of deceased policyholders

Aditya Birla Sun Life Insurance Company Limited (“ABSLI”), the life insurance subsidiary of Aditya Birla Capital, India’s leading diversified financial services company, today released findings from its अ-Nishchit Index 2.0 ahead of World Mental Health Day on October 10.

The findings point to growing awareness of mental health concerns in India, alongside persistent hesitation around seeking professional support. They also show that there is no single mental health story in the country, with attitudes towards therapy and the concerns people face varying significantly across regions and genders.

Key Findings:

81% of Indians believe mental health issues are rising across society, while nearly 80% hesitate to seek therapy or counselling

East India is the most hesitant. 25% of respondents in the East said they would hesitate to see a therapist, compared with 22% in the North, 21% in the West and 14% in the South

Men are more hesitant than women in East. In the East, 27% of men were hesitant compared with 24% of women

The East is most worried about rising mental-health problems. 26% of respondents in the East expressed this concern

In the North and West, women worry more than men. 25% of women and 22% of men are concerned about the growing prevalence of mental-health problems

Parents in the east worry most about their children. 25% of parents in the East are concerned about their children's ability to cope with setbacks, against a national average of 21%

Mpower’s analysis of the findings underscores the need to move beyond recognising mental health concerns towards making early help seeking more normal and accessible. With barriers to seeking support varying across regions and genders, the findings highlight the importance of creating support pathways that are accessible, relevant and easier to navigate. For ABSLI, this insight also reinforces the importance of extending support beyond financial protection to the emotional needs of families during difficult life experiences.

In line with this approach, ABSLI, in partnership with Mpower, provides grief counselling to the families and loved ones of deceased policyholders. The service connects them with trained counsellors who provide professional guidance and emotional support through bereavement. Each nominee is eligible for two complimentary grief counselling sessions, helping families access professional support during a difficult period.

Mr. Kamlesh Rao, MD & CEO, Aditya Birla Sun Life Insurance, said, "The Index shows that attitudes to mental health in India are shaped by region, gender and family circumstances, so our response has to account for those differences. At ABSLI, we see protection as more than financial cover. Our grief counselling service, run with Mpower, supports families after the loss of a loved one, when they need emotional support as much as financial support. We want asking for help to become an ordinary thing to do."

Adding further, Mr. Amit Gupta, CFO - Aditya Birla Education Trust, Head – Operations, Mpower, “The findings point to an important gap, people may recognise that mental-health concerns are rising, yet recognising distress in oneself or a loved one and knowing when to seek professional help remain very different things. Grief is a powerful example of it, as it is often deeply buried, with its impact surfacing in professional productivity, family relationships and physical health, while the need for support goes unrecognised. This reinforces the need to build mental-health literacy early and embed it in school curricula, so that recognising distress and seeking help become part of everyday life.”

About the अ-Nishchit Index 2.0:

The survey was conducted by Drshti Strategic Research Services Pvt. Ltd among 3583 respondents aged 22-60, across 20 cities in July - Oct 2025.The study maps 49 statements across 11 parameters, covering economic and financial instability, environmental and climate concerns, health and medical risks, digital and cybersecurity threats, government policies, career and employment, family and social responsibilities, retirement and ageing, and children's education and growth, alongside income, debt and financial planning. Mental health was examined as an integral part of this broader uncertainty landscape, exploring concerns around the rising prevalence of mental health issues, the ability to cope with stress, and social and personal barriers to seeking therapy. To read the complete अ-Nishchit Index 2.0 report, click here.

Disclaimer:

This information is based on findings from a research study commissioned by Aditya Birla Sun Life Insurance Company Limited and data-validated by Drshti Strategic Research Services Pvt. Ltd. The findings are based on perception-based responses collected from the stated sample, locations and survey period and should not be treated as representative of every individual or region. The information contained herein is provided solely for general informational and research purposes and is based on perception-based responses at a specific point in time. Nothing herein constitutes investment, financial, insurance, tax, or legal advice, nor an offer or solicitation of any product. Readers are advised to seek independent professional advice before making any financial or insurance decisions. Aditya Birla Sun Life Insurance Company Limited and Drshti Strategic Research Services Pvt. Ltd. disclaim any liability arising from reliance on this information.

Sony India Unveils The New ULT POWER SOUND Party Speakers Lineup — Redefined Sound & Design

Sony India today announced the expansion of its ULT POWER portfolio with the launch of 2nd Generation of ULT models ULT TOWER 5, ULT TOWER 7 and ULT TOWER MAX. Designed to deliver powerful, deep bass and an immersive party experience, the new ULT POWER lineup combines Sony’s signature sound technology with a bold, all-new tower design. The lineup features the ULT TOWER 5, ULT TOWER 7 and ULT TOWER MAX, offering powerful sound across different spaces and party environments.

With built-in batteries (except Tower Max), easy portability and DJ-focused features including XLR/RCA connectivity, the new speakers are designed to bring the ultimate party experience anywhere from intimate gatherings to large outdoor venues.

ULT TOWER 5

Sony’s new ULT TOWER 5 is designed to delivers powerful 300W sound output in a compact, portable design, making it perfect for party-ready entertainment. The speaker features a newly developed 230mm woofer with ULT DUCT technology, two tweeters and ULT POWER SOUND Mode for deep bass and high sound pressure, delivering an immersive audio experience indoors or outdoors.

With up to 20 hours of battery life under specified conditions, IPX4 water resistance, four handles and support for both vertical and horizontal placement, the ULT TOWER 5 is designed to go wherever the party does. With an iconic silhouette featuring the signature ULT button and volume knob, complemented by enhanced lighting modes—Beat, Wave, and Mellow and a striking new lighting system with 56 LEDs seven times more than its predecessor, Its evolved Sound Field Optimization technology automatically adjusts output based on the surrounding environment, whether indoors or against a wall.

Its versatile connectivity includes Bluetooth 5.3, USB-C, USB-A, RCA, XLR In/Out and microphone input, while a dedicated DJ input, karaoke features, Party Chain by Aura Cast and Stereo Pair capabilities make it easy to create a customized party setup. New low-latency DSP technology further enhances wireless connections, while lighting and sound synchronization add to the atmosphere. Measuring 358 × 534 × 280mm and weighing 12.7kg, the ULT TOWER 5 combines portability, versatility and powerful bass in a bold new party speaker.

ULT TOWER 7

The ULT TOWER 7, the newest flagship addition to its ULT series of party speakers, designed to fill any space with deep bass and 420W powerful sound. Built around a large-diameter 280mm New Circular Unit woofer paired with a rear tweeter, ULT DUCT technology, and a 2 midrange/4 tweeter front-and-rear array, the ULT TOWER 7 delivers 360-degree party sound that carries the energy of the stage to every corner of the room with new LIVE Sound and 10-band EQ working alongside ULT1/ULT2/LIVE FLAT modes for overwhelming bass and sound pressure.

Its evolved Sound Field Optimization technology automatically adjusts output based on the surrounding environment, whether indoors or against a wall. The tower's robust, portable design features a durable IPX4-rated (vertical) build, four handles, upgraded rear wheels for easy transport, and a striking new lighting system with 72 LEDs nine times more than its predecessor, unified silhouette with a signature front ULT button. Built for DJs and party hosts alike, the speaker supports XLR/RCA DJ input, USB-C connectivity for PCs and smartphones, wired multi-speaker chaining, a new low-latency DSP, karaoke functionality with mic volume and echo controls, and up to 30 hours of battery life. With the ULT TOWER 7, Sony brings genuine party sound anywhere at home, outdoors, or on the go.

ULT TOWER MAX

The ULT TOWER MAX, the new flagship of its ULT series, is engineered to deliver 2150W Power Output with soul-shaking bass and overwhelming sound pressure that brings the arena vibe home in a single speaker. At its core sit three large-diameter 280mm New Circular Unit woofers two front, one rear working alongside ULT DUCT technology, 2 midrange and 4 tweeters (front and rear), and a 10-band EQ to produce true 360-degree party sound. With ULT1/ULT2/LIVE FLAT modes and an evolved Sound Field Optimization system that adapts to noise conditions and nearby walls, the TOWER MAX ensures every guest feels the bass, no matter where they're standing in the room.

Designed for DJs and hosts of large-scale gatherings, it offers XLR/RCA DJ input, USB-C connectivity for PCs and smartphones, wired multi-speaker and stereo pairing, a new low-latency DSP, and full karaoke functionality with mic volume and echo control from the back panel or app. The speaker's robust, versatile design includes a splash-resistant top panel, four handles, side wheels, and support for both vertical and horizontal placement all wrapped in a bold new lighting design featuring 100 LEDs, a dramatic leap from the 34 LEDs (24 top, 10 bottom) on its predecessor, the TOWER 10. With the ULT TOWER MAX, Sony redefines what a single speaker can bring to the ultimate party.

Launch Offer

Get a Dual Wireless MIC worth Rs.19,990 with the ULT TOWER MAX, along with cashback of up to Rs.15,000. Enjoy Rs.4,999 cashback on the ULT TOWER 7 and Rs.3,000 cashback on the ULT TOWER 5.

Pricing and Availability:

The ULT TOWER 5 and ULT TOWER 7 will be available from 8th October, while the ULT TOWER MAX will be available from 15th November onwards across Sony retail stores, including Sony Centre and Sony Exclusive stores, as well as on Amazon.

About Sony India Pvt. Ltd.

Sony India Private Limited (Sony India), a private limited company with its ultimate holding company as Sony Group Corporation, Japan, has established itself as a premium brand in various product categories including television, digital imaging, personal audio, home entertainment, gaming, car audio, and professional solutions. The company places a strong emphasis on customer satisfaction and maintains high standards in sales and services. Sony also prioritizes environmental sustainability, aiming to achieve a zero environmental footprint throughout the lifecycle of its products and business activities to contribute to a healthier and enriched life for all of humanity and future generations.