* Undertakes three-year maintenance of native saplings under the Government of Karnataka and BDA's Bengaluru Urban Ecological Restoration Mission
Reinforcing one of the largest private environmental commitments made to Bengaluru, Prestige Group has adopted 1.25 lakh native saplings under the Government of Karnataka and Bengaluru Development Authority’s Bengaluru Urban Ecological Restoration Mission.
The initiative represents a major milestone in the Group’s ambitious Prestige Green Promise – One Million Trees for Bengaluru, reaffirming its commitment to creating a greener, healthier and more climate-resilient city.
Highlights of the Prestige initiative:
1.25 lakh native saplings adopted
25 acres under restoration
3-year maintenance commitment
One Million Trees for Bengaluru.
Prestige Supports Karnataka Government’s 15 lakh native tree mission
The Group has undertaken responsibility for nurturing and maintaining the saplings over the next three years across 25 acres near Challaghatta, ensuring the initiative delivers a lasting ecological impact rather than merely increasing the number of plantations.
Commenting on the initiative, Irfan Razack, Chairman & Managing Director, Prestige Group, said, “Bengaluru has given Prestige its identity for nearly four decades. As we continue to shape the city’s skyline, we believe we have an equal responsibility to strengthen its ecological future. Prestige Green Promise is not merely a tree plantation programme- it is a long-term commitment to restore Bengaluru’s green heritage. By adopting and maintaining 1.25 lakh native saplings for the next three years, we are ensuring these trees survive and flourish. Our vision is simple: not just to plant a million trees, but to create a lasting environmental legacy that future generations of Bangaloreans will inherit with pride.”
Nirbhay Lumde, Senior Vice-President, ESG & Sustainability, Prestige Group, further added, "Environmental sustainability is most meaningful when commitments extend beyond a single day of planting. Our participation in the Bengaluru Urban Ecological Restoration Mission reflects Prestige's belief that long-term stewardship is essential to achieving measurable ecological outcomes. We hope this initiative inspires businesses and communities to play an active role in restoring Bengaluru's green cover."
For nearly four decades, Prestige has transformed Bengaluru’s skyline. Today, it is equally committed to transforming its environmental future. Through Prestige Green Promise, the Group is investing in restoring biodiversity, improving urban climate resilience and leaving behind a greener legacy for future generations.
Prestige Green Promise is envisioned as one of India’s most ambitious long-term urban ecological initiatives led by a private real estate developer. Through sustained investment in afforestation, biodiversity conservation and environmental stewardship, Prestige Group aims to contribute meaningfully towards making Bengaluru one of India’s greenest and most sustainable metropolitan cities.
About Prestige Group: The Prestige Group is one of India’s most respected and diversified real estate developers, with a legacy spanning nearly four decades and a portfolio that includes residential, commercial, retail, hospitality, and integrated township projects across major cities. As of March 2026, the Group has delivered 316 projects spanning 212 million sqft and currently has a pipeline of 135 projects across 227 million sqft.
SILICON VILLAGE
Home for all technology and products -- news, features and interviews of top-notch enterprises in India. This portal covers all the major happenings across verticals including telecom, mobility, gadgets & gizmo, retail, services, BFSI, energy, manufacturing, SMBs, business technologies, GreenIT, outsourcing...
Sunday, June 28, 2026
Karnataka Kshatriya Maratha Parishath(R) Organized International Yoga Day And Mega Health Camp
To mark the occasion of International Yoga Day, Karnataka Kshatriya Maratha Parishath(R) successfully organized a comprehensive health camp, included blood donation drive and Eye Check-up aimed at promoting community wellness and life-saving initiatives.
The multi-faceted event headed by its State President S. Suresh Rao Sathe, Governing council chairman SR Sindhya, Treasurer T.R Venkat Rao Chavan and all committee members featured an invigorating yoga session, a free eye check-up camp in collaboration with Shraddha Eye Care Trust, and a voluntary blood donation drive organized alongside Lions Blood Centre.
The multi-faceted event headed by its State President S. Suresh Rao Sathe, Governing council chairman SR Sindhya, Treasurer T.R Venkat Rao Chavan and all committee members featured an invigorating yoga session, a free eye check-up camp in collaboration with Shraddha Eye Care Trust, and a voluntary blood donation drive organized alongside Lions Blood Centre.
Saturday, June 27, 2026
Candere Announces Smriti Mandana As Its New Brand Ambassador
Candere, the lifestyle jewellery brand from the House of Kalyan Jewellers, has announced celebrated Indian cricketer Smriti Mandhana as its new brand ambassador. Joining Shahrukh Khan as the face of the brand, Smriti’s association marks a significant step in Candere’s journey to strengthen its connect with young, modern Indian consumers.
One of India's most accomplished cricketers, Smriti has built a strong connection with audiences through her achievements, consistency and authenticity. At a time when women’s cricket continues to command growing attention across the country, her association with Candere reflects the brand’s focus on consumers who view jewellery not as something reserved for occasions, but as a natural part of how they present themselves every day.
Mr. Ramesh Kalyanaraman, Director, Candere, said, “Smriti Mandhana’s influence extends far beyond the cricket field. She represents a generation that values ambition, authenticity and confidence, and has become an inspiration to millions through her achievements and conduct. We are delighted to welcome her as the face of Candere alongside Shahrukh Khan. Together, they reflect the diversity of today’s India and the many ways consumers express themselves. As Candere continues to grow as a lifestyle jewellery brand, Smriti’s association will help us deepen our connect with audiences across the country.”
As consumer preferences continue to evolve, jewellery is increasingly becoming part of everyday dressing rather than being reserved for special occasions. Candere has built its offering around this shift, with contemporary collections designed to complement daily routines, personal style and modern lifestyles. From workdays and weekends to celebrations and milestones, the brand’s versatile designs enable consumers to wear jewellery more often, more effortlessly and more meaningfully.
Commenting on the association, Ms. Smriti Mandhana said, “I’m delighted to associate with Candere, a brand that truly understands the style sensibilities of today’s consumers. For me, jewellery isn’t something that’s reserved for special occasions; it’s something I wear every day. It’s a part of my personal style and often the finishing touch that makes me feel like myself. Candere’s contemporary designs fit effortlessly into that mindset, making jewellery relevant for everyday moments. I’m excited to be part of this journey and look forward to connecting with audiences through the brand’s campaigns.”
With over 130 retail stores across India and a rapidly growing presence nationwide, Candere continues to shape the evolving lifestyle jewellery category. The brand's omni-channel approach offers customers a seamless shopping experience across its expanding retail footprint and digital platform. Backed by the trusted legacy of Kalyan Jewellers, Candere combines craftsmanship, contemporary design and accessibility to create jewellery that becomes a natural part of consumers’ everyday lives.
About Candere:
Candere is an omnichannel lifestyle jewellery brand from the house of Kalyan Jewellers. With a growing retail presence of 130+ stores across India, Candere offers a seamless shopping experience through both its online platform and retail outlets. Known for its stylish, minimalistic, and contemporary designs, Candere caters to modern jewellery lovers who seek elegance and individuality in every piece.
To know more, visit www.candere.com
One of India's most accomplished cricketers, Smriti has built a strong connection with audiences through her achievements, consistency and authenticity. At a time when women’s cricket continues to command growing attention across the country, her association with Candere reflects the brand’s focus on consumers who view jewellery not as something reserved for occasions, but as a natural part of how they present themselves every day.
Mr. Ramesh Kalyanaraman, Director, Candere, said, “Smriti Mandhana’s influence extends far beyond the cricket field. She represents a generation that values ambition, authenticity and confidence, and has become an inspiration to millions through her achievements and conduct. We are delighted to welcome her as the face of Candere alongside Shahrukh Khan. Together, they reflect the diversity of today’s India and the many ways consumers express themselves. As Candere continues to grow as a lifestyle jewellery brand, Smriti’s association will help us deepen our connect with audiences across the country.”
As consumer preferences continue to evolve, jewellery is increasingly becoming part of everyday dressing rather than being reserved for special occasions. Candere has built its offering around this shift, with contemporary collections designed to complement daily routines, personal style and modern lifestyles. From workdays and weekends to celebrations and milestones, the brand’s versatile designs enable consumers to wear jewellery more often, more effortlessly and more meaningfully.
Commenting on the association, Ms. Smriti Mandhana said, “I’m delighted to associate with Candere, a brand that truly understands the style sensibilities of today’s consumers. For me, jewellery isn’t something that’s reserved for special occasions; it’s something I wear every day. It’s a part of my personal style and often the finishing touch that makes me feel like myself. Candere’s contemporary designs fit effortlessly into that mindset, making jewellery relevant for everyday moments. I’m excited to be part of this journey and look forward to connecting with audiences through the brand’s campaigns.”
With over 130 retail stores across India and a rapidly growing presence nationwide, Candere continues to shape the evolving lifestyle jewellery category. The brand's omni-channel approach offers customers a seamless shopping experience across its expanding retail footprint and digital platform. Backed by the trusted legacy of Kalyan Jewellers, Candere combines craftsmanship, contemporary design and accessibility to create jewellery that becomes a natural part of consumers’ everyday lives.
About Candere:
Candere is an omnichannel lifestyle jewellery brand from the house of Kalyan Jewellers. With a growing retail presence of 130+ stores across India, Candere offers a seamless shopping experience through both its online platform and retail outlets. Known for its stylish, minimalistic, and contemporary designs, Candere caters to modern jewellery lovers who seek elegance and individuality in every piece.
To know more, visit www.candere.com
Bank Of Baroda Supports 'Nasha Mukt Bharat Abhiyaan' To Promote A Drug-Free And Healthier India
Bank of Baroda, one of India's leading public sector banks, actively participated in the nationwide 'Nasha Mukt Bharat Saptah' campaign organized by the Ministry of Social Justice & Empowerment, Government of India, from June 17 to June 26, 2026, under the theme "Nasha Mukt Bharat Abhiyaan – Viksit Bharat Ki Pehchaan". The campaign was conducted in observance of the International Day Against Drug Abuse and Illicit Trafficking and aimed to create awareness about the harmful effects of substance abuse and encourage collective action towards a drug-free India.
As part of the initiative, Bank of Baroda amplified the campaign's message across its digital and physical touchpoints, including its website, social media platforms and branch network. Campaign creatives and awareness banners were displayed across branches to maximize outreach and encourage public participation in the movement.
The Bank leveraged its extensive customer and stakeholder network to promote awareness of the importance of leading a healthy, addiction-free life and supporting the vision of a progressive and responsible society. Through its participation, Bank of Baroda reaffirmed its commitment to social responsibility and nation-building initiatives that contribute to the well-being of communities.
About Bank of Baroda
Founded on 20th July, 1908 by Sir Maharaja Sayajirao Gaekwad III, Bank of Baroda is one of the leading commercial banks in India. At 63.97% stake, it is majorly owned by the Government of India. The Bank serves its global customer base of over ~180 million through around 65,000 touch points spread across 15 countries in five continents and through its various digital banking platforms, which provide all banking products and services in a seamless and hassle-free manner. The Bank’s vision matches the aspirations of its diverse clientele base and seeks to instil a sense of trust and security in all their dealings with the Bank.
· Visit us at https://bankofbaroda.bank.in/
· Facebook https://www.facebook.com/bankofbaroda/
· Twitter https://twitter.com/bankofbaroda
· Instagram https://www.instagram.com/officialbankofbaroda/
· YouTube https://www.youtube.com/@BankofBaroda
· LinkedIn https://www.linkedin.com/company/bankofbaroda/
As part of the initiative, Bank of Baroda amplified the campaign's message across its digital and physical touchpoints, including its website, social media platforms and branch network. Campaign creatives and awareness banners were displayed across branches to maximize outreach and encourage public participation in the movement.
The Bank leveraged its extensive customer and stakeholder network to promote awareness of the importance of leading a healthy, addiction-free life and supporting the vision of a progressive and responsible society. Through its participation, Bank of Baroda reaffirmed its commitment to social responsibility and nation-building initiatives that contribute to the well-being of communities.
About Bank of Baroda
Founded on 20th July, 1908 by Sir Maharaja Sayajirao Gaekwad III, Bank of Baroda is one of the leading commercial banks in India. At 63.97% stake, it is majorly owned by the Government of India. The Bank serves its global customer base of over ~180 million through around 65,000 touch points spread across 15 countries in five continents and through its various digital banking platforms, which provide all banking products and services in a seamless and hassle-free manner. The Bank’s vision matches the aspirations of its diverse clientele base and seeks to instil a sense of trust and security in all their dealings with the Bank.
· Visit us at https://bankofbaroda.bank.in/
· Facebook https://www.facebook.com/bankofbaroda/
· Twitter https://twitter.com/bankofbaroda
· Instagram https://www.instagram.com/officialbankofbaroda/
· YouTube https://www.youtube.com/@BankofBaroda
· LinkedIn https://www.linkedin.com/company/bankofbaroda/
NEWME Strengthens Bengaluru Presence With Two New - Stores In Kamanahalli And Koramangla
* Expansion takes the brand's city-wide footprint to seven stores and reinforces its growing focus on high-street retail
NEWME, India's fast-growing Gen Z fashion-tech brand, has strengthened its presence in Bengaluru with the launch of two new stores in Kammanahalli and has announced plans to open another store in Koramangala next month. With these additions, the brand will operate seven stores across the city once the Koramangala store becomes operational, making Bengaluru one of NEWME's largest and most important retail markets in the country.
Located in two of Bengaluru's most vibrant youth and lifestyle hubs, the newly launched Kammanahalli store and the upcoming Koramangala outlet are designed to bring NEWME's digital-first fashion experience closer to its growing community of shoppers. The Kammanahalli store spans approximately 2,000 sq. ft. across 2 floors, while the Koramangala store will cover 1,200 sq. ft., offering consumers access to NEWME's trend-led collections, immersive shopping environment, and technology-enabled retail experience. To celebrate the Kammanahalli launch, customers visiting the stores can avail special inaugural offers, including Buy One Get One on launch day, followed by additional discounts over the weekend.
Speaking on the expansion, Sumit Jasoria, Co-founder & CEO, NEWME, said: "Bengaluru has always been at the heart of NEWME's journey. Not only it is our headquarters, but it is also one of our strongest-performing markets, with a highly engaged community of Gen Z consumers. The response to our stores in the city has consistently reinforced our belief that while discovery may begin online, consumers increasingly want physical spaces where they can experience the brand, engage with fashion, and be part of the community. As we continue expanding nationally, Bengaluru will remain one of our most strategic growth markets."
The expansion also reflects a broader evolution in NEWME's retail strategy. While the brand initially established a presence across leading malls in key markets, it is increasingly investing in high-street destinations that offer stronger visibility, accessibility, and everyday engagement with consumers. With the Kammanahalli launch and the upcoming Koramangala store, NEWME will operate three high-street stores in Bengaluru, further strengthening its ability to connect with shoppers beyond traditional retail environments.
The Bengaluru expansion marks another milestone in NEWME's rapid offline growth journey. Since its inception in 2022, the brand has evolved from a digital-first startup into one of India's fastest-growing omnichannel fashion players, serving over 20 lakh customers nationwide. By combining real-time trend insights, data-led design, and an agile supply chain, NEWME has built a differentiated fashion ecosystem tailored for India's digitally native consumers.
At the core of this model is NEWME's technology-led, inventory-light approach, which enables the brand to introduce over 500 fresh styles every week while maintaining speed, efficiency, and minimal inventory risk across channels. This has allowed NEWME to seamlessly integrate its online and offline operations, creating a retail experience that is both responsive and consumer-centric.
The latest store launch and upcoming opening form part of NEWME's larger retail expansion strategy as the company continues to deepen its presence across high-potential markets nationwide. Alongside expanding its physical footprint, the brand is also scaling initiatives such as NEWME Zip, further strengthening its omnichannel ecosystem and reinforcing its position as one of India's most dynamic Gen Z fashion brands.
About NEWME:
Founded in 2022 by Sumit Jasoria, Vinod Naik, Shivam Tripathi, and Himanshu Chaudhary, NEWME targets more than 500 Million Gen Z customers in India and Southeast Asia. The brand currently operates 27 stores across 9 different states in India. NEWME believes in the transformative power of technology to enhance designs and solve for accessibility and affordability in fashion. The brand celebrates the spirit of self-expression and individualism among youth and offers thousands of trend-led styles designed to help consumers become their 'NEWME' every day.
NEWME, India's fast-growing Gen Z fashion-tech brand, has strengthened its presence in Bengaluru with the launch of two new stores in Kammanahalli and has announced plans to open another store in Koramangala next month. With these additions, the brand will operate seven stores across the city once the Koramangala store becomes operational, making Bengaluru one of NEWME's largest and most important retail markets in the country.
Located in two of Bengaluru's most vibrant youth and lifestyle hubs, the newly launched Kammanahalli store and the upcoming Koramangala outlet are designed to bring NEWME's digital-first fashion experience closer to its growing community of shoppers. The Kammanahalli store spans approximately 2,000 sq. ft. across 2 floors, while the Koramangala store will cover 1,200 sq. ft., offering consumers access to NEWME's trend-led collections, immersive shopping environment, and technology-enabled retail experience. To celebrate the Kammanahalli launch, customers visiting the stores can avail special inaugural offers, including Buy One Get One on launch day, followed by additional discounts over the weekend.
Speaking on the expansion, Sumit Jasoria, Co-founder & CEO, NEWME, said: "Bengaluru has always been at the heart of NEWME's journey. Not only it is our headquarters, but it is also one of our strongest-performing markets, with a highly engaged community of Gen Z consumers. The response to our stores in the city has consistently reinforced our belief that while discovery may begin online, consumers increasingly want physical spaces where they can experience the brand, engage with fashion, and be part of the community. As we continue expanding nationally, Bengaluru will remain one of our most strategic growth markets."
The expansion also reflects a broader evolution in NEWME's retail strategy. While the brand initially established a presence across leading malls in key markets, it is increasingly investing in high-street destinations that offer stronger visibility, accessibility, and everyday engagement with consumers. With the Kammanahalli launch and the upcoming Koramangala store, NEWME will operate three high-street stores in Bengaluru, further strengthening its ability to connect with shoppers beyond traditional retail environments.
The Bengaluru expansion marks another milestone in NEWME's rapid offline growth journey. Since its inception in 2022, the brand has evolved from a digital-first startup into one of India's fastest-growing omnichannel fashion players, serving over 20 lakh customers nationwide. By combining real-time trend insights, data-led design, and an agile supply chain, NEWME has built a differentiated fashion ecosystem tailored for India's digitally native consumers.
At the core of this model is NEWME's technology-led, inventory-light approach, which enables the brand to introduce over 500 fresh styles every week while maintaining speed, efficiency, and minimal inventory risk across channels. This has allowed NEWME to seamlessly integrate its online and offline operations, creating a retail experience that is both responsive and consumer-centric.
The latest store launch and upcoming opening form part of NEWME's larger retail expansion strategy as the company continues to deepen its presence across high-potential markets nationwide. Alongside expanding its physical footprint, the brand is also scaling initiatives such as NEWME Zip, further strengthening its omnichannel ecosystem and reinforcing its position as one of India's most dynamic Gen Z fashion brands.
About NEWME:
Founded in 2022 by Sumit Jasoria, Vinod Naik, Shivam Tripathi, and Himanshu Chaudhary, NEWME targets more than 500 Million Gen Z customers in India and Southeast Asia. The brand currently operates 27 stores across 9 different states in India. NEWME believes in the transformative power of technology to enhance designs and solve for accessibility and affordability in fashion. The brand celebrates the spirit of self-expression and individualism among youth and offers thousands of trend-led styles designed to help consumers become their 'NEWME' every day.
Friday, June 26, 2026
The Perfect 9-To-5 Look: Mia By Tanishq And Lakmē Collaborate On The Ultimate Everyday Style Playbook
In a powerhouse partnership, Mia by Tanishq and Lakmē unite to redefine daily self-expression, blending fine jewellery and the Lakmē 9to5 Hya Beach Edit into the ultimate modern style ritual.
Mia by Tanishq and Lakmē today announced a first-of-its-kind collaboration that brings jewellery and beauty together to celebrate everyday style and sun-ready confidence. Centered on Mia's Sunkissed Collection and the Lakmē 9to5 Hya Beach Edit, the partnership mirrors how the modern Indian woman actually lives, experiencing beauty and style together every single day, from the morning coffee run through the entire 9-to-5.
The collaboration launches with a curated, influencer-led "summer styling stack" initiative. Creators across fashion, beauty, GRWM, travel, and lifestyle verticals will share immersive content showing how a sunkissed glow and effortless jewellery combine to shape personal style and self-expression. The creative focus is warm, wearable, and real; style cues that fit everyday moments, not just occasions.
The insight at the heart of this collaboration is both simple and culturally powerful: today's young Indian consumer no longer saves beauty and jewellery for weddings, festivals, or special occasions. She wears both every single day as extensions of her identity, confidence, and self-expression. Beauty and jewellery have historically existed in separate conversations. This collaboration is the first time a jewellery brand and a beauty brand have come together deliberately to own that everyday intersection, anchoring it in real lifestyle moments from the morning coffee run to the 9-to-5 workday and beyond.
Commenting on the partnership, Shyamala Ramanan, Business Head, Mia by Tanishq, said, "At Mia by Tanishq, we have always believed that jewellery is not an embellishment for special days; it is an extension of who you are, every day. Partnering with Lakmē, a brand that holds the same philosophy at the heart of beauty, feels completely natural. Together, we want to own the everyday moment where a sunkissed glow and effortless jewellery meet, and inspire Indian women to show up for themselves, not just for occasions."
Speaking about the collaboration, Ashwini Rao, Vice President, Lakmē, added, "For the modern woman, style isn't a calendar event; it's a daily reality. With the Lakmē 9to5 Hya Beach Edit, we wanted to deliver that ultimate, skin-hydrating, sunkissed glow that stands up to the daily grind. Partnering with Mia by Tanishq allows us to take that aesthetic a step further, showing how our high-performance beauty range and their effortless jewellery combine to elevate everyday styling and sun-ready confidence."
Beyond the launch phase, the partnership has a roadmap for cultural longevity. Over the coming months, Mia by Tanishq and Lakmē will roll out a series of campaigns, activations, and collaborations, including festive and holiday touchpoints, designed to keep the conversation alive around everyday style and self-expression.
Mia by Tanishq and Lakmē today announced a first-of-its-kind collaboration that brings jewellery and beauty together to celebrate everyday style and sun-ready confidence. Centered on Mia's Sunkissed Collection and the Lakmē 9to5 Hya Beach Edit, the partnership mirrors how the modern Indian woman actually lives, experiencing beauty and style together every single day, from the morning coffee run through the entire 9-to-5.
The collaboration launches with a curated, influencer-led "summer styling stack" initiative. Creators across fashion, beauty, GRWM, travel, and lifestyle verticals will share immersive content showing how a sunkissed glow and effortless jewellery combine to shape personal style and self-expression. The creative focus is warm, wearable, and real; style cues that fit everyday moments, not just occasions.
The insight at the heart of this collaboration is both simple and culturally powerful: today's young Indian consumer no longer saves beauty and jewellery for weddings, festivals, or special occasions. She wears both every single day as extensions of her identity, confidence, and self-expression. Beauty and jewellery have historically existed in separate conversations. This collaboration is the first time a jewellery brand and a beauty brand have come together deliberately to own that everyday intersection, anchoring it in real lifestyle moments from the morning coffee run to the 9-to-5 workday and beyond.
Commenting on the partnership, Shyamala Ramanan, Business Head, Mia by Tanishq, said, "At Mia by Tanishq, we have always believed that jewellery is not an embellishment for special days; it is an extension of who you are, every day. Partnering with Lakmē, a brand that holds the same philosophy at the heart of beauty, feels completely natural. Together, we want to own the everyday moment where a sunkissed glow and effortless jewellery meet, and inspire Indian women to show up for themselves, not just for occasions."
Speaking about the collaboration, Ashwini Rao, Vice President, Lakmē, added, "For the modern woman, style isn't a calendar event; it's a daily reality. With the Lakmē 9to5 Hya Beach Edit, we wanted to deliver that ultimate, skin-hydrating, sunkissed glow that stands up to the daily grind. Partnering with Mia by Tanishq allows us to take that aesthetic a step further, showing how our high-performance beauty range and their effortless jewellery combine to elevate everyday styling and sun-ready confidence."
Beyond the launch phase, the partnership has a roadmap for cultural longevity. Over the coming months, Mia by Tanishq and Lakmē will roll out a series of campaigns, activations, and collaborations, including festive and holiday touchpoints, designed to keep the conversation alive around everyday style and self-expression.
Indriya, Aditya Birla Jewellery, Sets A New Industry Standard With Diamonds Of The Highest Sparkle
* Indriya’s focus on superior sparkle brings delight and trust to diamond buying — with only 1 in 5 natural diamonds making the cut, thus setting a new retail industry milestone
Indriya, Aditya Birla Jewellery, has set an industry-first benchmark in natural diamond selection, bringing greater delight and trust to the diamond buying experience. Rooted in the belief that exceptional sparkle is the most visible expressions of diamond quality, this approach builds on the brand’s best-in-class selection standards. Going beyond conventional grading standards, Indriya’s approach to diamond cut and selection evaluates how effectively a diamond reflects, refracts and returns light to deliver superior brilliance, fire and scintillation. Only 1 out of 5 natural diamonds meet these rigorous standards.
This shift comes at a pivotal moment for the category. India sits at the heart of the global diamond industry, with over 90% of the world’s diamonds cut and polished in regions like Surat and Mumbai. Yet, despite this deep-rooted expertise, diamond jewellery consumption remains below 15%. By prioritising diamonds with optimal proportions and superior light return, Indriya not only brings to the forefront some of the most brilliantly sparkling diamonds in the country but also aims to reshape how Indian consumers evaluate and choose diamonds, beyond the traditional 4Cs.
THE SCIENCE BEHIND THE SPARKLE
Indriya, Aditya Birla Jewellery, has set an industry-first benchmark in natural diamond selection, bringing greater delight and trust to the diamond buying experience. Rooted in the belief that exceptional sparkle is the most visible expressions of diamond quality, this approach builds on the brand’s best-in-class selection standards. Going beyond conventional grading standards, Indriya’s approach to diamond cut and selection evaluates how effectively a diamond reflects, refracts and returns light to deliver superior brilliance, fire and scintillation. Only 1 out of 5 natural diamonds meet these rigorous standards.
This shift comes at a pivotal moment for the category. India sits at the heart of the global diamond industry, with over 90% of the world’s diamonds cut and polished in regions like Surat and Mumbai. Yet, despite this deep-rooted expertise, diamond jewellery consumption remains below 15%. By prioritising diamonds with optimal proportions and superior light return, Indriya not only brings to the forefront some of the most brilliantly sparkling diamonds in the country but also aims to reshape how Indian consumers evaluate and choose diamonds, beyond the traditional 4Cs.
THE SCIENCE BEHIND THE SPARKLE
While clarity, colour and carat come from nature as physical property, cut is the result of human artistry and precision. It determines how light enters, reflects within and exits the diamond, making it the true driver of brilliance. A well-cut diamond maximises light return, while sub-optimal cuts allow light to escape, creating a visible difference in sparkle.
At Indriya, cut is further understood through three key aspects of light performance: Brilliance, Fire and Scintillation, capturing how a diamond truly appears when worn:
Brilliance: the white light reflected from a diamond’s facets
Fire: the dispersion of light into spectral colours
Scintillation: the flashes of sparkle seen in movement of light
Only diamonds that meet Indriya’s exacting standards across these parameters are selected, with precise proportions, optimal light return and minimal light leakage. Near-colourless F–H–G diamonds and high-clarity tables further enhance reflection, ensuring exceptional sparkle across every moment of wear.
To help consumers and stakeholders experience this distinction firsthand, Indriya has introduced SparkleScope, an innovative in-store technology that enables customers to evaluate a diamond’s sparkle. By making sparkle visibly measurable, this experience brings greater transparency to the buying process, allowing customers to see, understand and trust the difference that defines Indriya diamonds.
Commenting on this innovative industry benchmark introduction, Sandeep Kohli, CEO, Indriya said, “The diamond industry is evolving, and innovation is the need of the hour. For decades, quality assessments have focused on the 4Cs, but ultimately customers fall in love with a diamond that sparkle the brightest. It is the first thing they notice, the quality that instantly captures attention, and the reason a diamond feels truly special. At Indriya, we are bringing sparkle to the forefront, by offering a more visible, intuitive and consumer-first way to evaluate diamonds, while setting a new industry benchmark. Every diamond in Indriya is selected for its superior sparkle and is available across a wide range of categories and occasions. Our aim is to democratise access to, and understanding of, exceptional sparkle, enabling customers to discover the best, and most sparkling diamonds.”
Also sharing his perspective, Mr. Rajendran Ganapathy, Head of Supply Chain at Indriya comments, “At Indriya, we started with a simple belief: if sparkle is what customers cherish most, it should also be the defining benchmark of our diamond selection process. Indriya handpicks only 1 out of 5 diamonds available in the market to ensure that our customers get the most sparkling diamonds. The result is a collection of diamonds that are selected for exceptional visual sparkle that is captivating and enduring.”
Indriya is the first legacy-backed jewellery brand to enter the Indian market in over three decades; and is the fastest growing retail brand, crossing 80 stores in under 2 years. With over 32,000 + designs, Indriya plans to change the way Indians buy diamonds, with karigaari at the core; showcasing evocative expressions of heritage reflecting extraordinary skill and generational knowledge of India’s master craftsmen.
The launch is supported by Indriya's new campaign, ‘Sparkle Like No Other' featuring face of the brand, Aditi Rao Hydari. The campaign brings alive the allure of superior sparkle, capturing attention and celebrating what sets Indriya diamonds apart.
With this campaign, Indriya continues to strengthen its position as a modern jewellery destination, offering a wide spectrum of diamond jewellery, from elegant everyday wear to occasion, festive and wedding collections. The brand blends craftsmanship, innovation and consumer education, while championing a more transparent and experience-led approach to diamond buying.
The campaign is being amplified through 360-degree media, creating a seamless consumer journey from awareness to experience.
About Indriya
Indriya, the jewellery brand from the Aditya Birla Group, was launched in July 2024 and is the first legacy-backed jewellery brand to enter the Indian market in over three decades. Derived from the Sanskrit word for ‘five senses’, Indriya embodies timeless elegance, unmatched craftsmanship, and a deeply immersive sensorial experience. Rooted in karigaari at its core, Indriya showcases evocative expressions of heritage, brought to life through the extraordinary skill and generational knowledge of India’s master craftsmen. With an expansive offering of over 32,000 designs across diamonds, precious gemstones, and artisanal gold, the brand is redefining the way Indians experience and buy jewellery—particularly diamonds. In under two years, Indriya has emerged as one of the fastest-growing jewellery retail brands in the country, with a network of over 80 stores. Each store is designed as more than a retail space—it is a destination for discovery, celebration, and self-expression. From meticulously crafted bridal heirlooms to contemporary designs for everyday elegance and special occasions, Indriya brings together tradition and modernity with equal finesse. Beyond weddings, the brand positions jewellery as a powerful expression of personal identity and artistry, making Indriya a destination for life’s most meaningful moments.
At Indriya, cut is further understood through three key aspects of light performance: Brilliance, Fire and Scintillation, capturing how a diamond truly appears when worn:
Brilliance: the white light reflected from a diamond’s facets
Fire: the dispersion of light into spectral colours
Scintillation: the flashes of sparkle seen in movement of light
Only diamonds that meet Indriya’s exacting standards across these parameters are selected, with precise proportions, optimal light return and minimal light leakage. Near-colourless F–H–G diamonds and high-clarity tables further enhance reflection, ensuring exceptional sparkle across every moment of wear.
To help consumers and stakeholders experience this distinction firsthand, Indriya has introduced SparkleScope, an innovative in-store technology that enables customers to evaluate a diamond’s sparkle. By making sparkle visibly measurable, this experience brings greater transparency to the buying process, allowing customers to see, understand and trust the difference that defines Indriya diamonds.
Commenting on this innovative industry benchmark introduction, Sandeep Kohli, CEO, Indriya said, “The diamond industry is evolving, and innovation is the need of the hour. For decades, quality assessments have focused on the 4Cs, but ultimately customers fall in love with a diamond that sparkle the brightest. It is the first thing they notice, the quality that instantly captures attention, and the reason a diamond feels truly special. At Indriya, we are bringing sparkle to the forefront, by offering a more visible, intuitive and consumer-first way to evaluate diamonds, while setting a new industry benchmark. Every diamond in Indriya is selected for its superior sparkle and is available across a wide range of categories and occasions. Our aim is to democratise access to, and understanding of, exceptional sparkle, enabling customers to discover the best, and most sparkling diamonds.”
Also sharing his perspective, Mr. Rajendran Ganapathy, Head of Supply Chain at Indriya comments, “At Indriya, we started with a simple belief: if sparkle is what customers cherish most, it should also be the defining benchmark of our diamond selection process. Indriya handpicks only 1 out of 5 diamonds available in the market to ensure that our customers get the most sparkling diamonds. The result is a collection of diamonds that are selected for exceptional visual sparkle that is captivating and enduring.”
Indriya is the first legacy-backed jewellery brand to enter the Indian market in over three decades; and is the fastest growing retail brand, crossing 80 stores in under 2 years. With over 32,000 + designs, Indriya plans to change the way Indians buy diamonds, with karigaari at the core; showcasing evocative expressions of heritage reflecting extraordinary skill and generational knowledge of India’s master craftsmen.
The launch is supported by Indriya's new campaign, ‘Sparkle Like No Other' featuring face of the brand, Aditi Rao Hydari. The campaign brings alive the allure of superior sparkle, capturing attention and celebrating what sets Indriya diamonds apart.
With this campaign, Indriya continues to strengthen its position as a modern jewellery destination, offering a wide spectrum of diamond jewellery, from elegant everyday wear to occasion, festive and wedding collections. The brand blends craftsmanship, innovation and consumer education, while championing a more transparent and experience-led approach to diamond buying.
The campaign is being amplified through 360-degree media, creating a seamless consumer journey from awareness to experience.
About Indriya
Indriya, the jewellery brand from the Aditya Birla Group, was launched in July 2024 and is the first legacy-backed jewellery brand to enter the Indian market in over three decades. Derived from the Sanskrit word for ‘five senses’, Indriya embodies timeless elegance, unmatched craftsmanship, and a deeply immersive sensorial experience. Rooted in karigaari at its core, Indriya showcases evocative expressions of heritage, brought to life through the extraordinary skill and generational knowledge of India’s master craftsmen. With an expansive offering of over 32,000 designs across diamonds, precious gemstones, and artisanal gold, the brand is redefining the way Indians experience and buy jewellery—particularly diamonds. In under two years, Indriya has emerged as one of the fastest-growing jewellery retail brands in the country, with a network of over 80 stores. Each store is designed as more than a retail space—it is a destination for discovery, celebration, and self-expression. From meticulously crafted bridal heirlooms to contemporary designs for everyday elegance and special occasions, Indriya brings together tradition and modernity with equal finesse. Beyond weddings, the brand positions jewellery as a powerful expression of personal identity and artistry, making Indriya a destination for life’s most meaningful moments.
Subscribe to:
Posts (Atom)

%20Organized%20International%20Yoga%20Day%202.jpeg)




