* New selections take the number of companies supported under TAF to seven, with ₹67.15 crore in funding offered for the development of critical indigenous space technologies
The Indian National Space Promotion and Authorisation Centre (IN-SPACe) has selected Maharashtra-based Manastu Space, MumbaiSemi (IMumbai Semiconductor Pvt. Ltd.) and Inspecity Space Laboratories Pvt. Ltd., and Bengaluru-based VyomIC (AeroDome Technologies Pvt. Ltd.) for financial support under its Technology Adoption Fund (TAF). The latest selections will receive funding offers totalling ₹67.15 crore to develop indigenous technologies across satellite propulsion, in-orbit servicing, precision timing systems for space as well as ground applications and NavIC enabled GNSS System on Chip (SoC).
Under the latest round, Manastu Space, Mumbai has been offered ₹22.08 crore to develop an iodine-based Hall Effect Thruster for small satellites. The integrated propulsion system will combine a thruster, power processing unit and modular iodine feed and tank system. The use of solid iodine as a propellant is expected to eliminate the need for high-pressure tanks and simplify fuelling and integration, offering a more compact and cost-efficient alternative to conventional xenon-based systems. It is notable that only a few companies globally have either developed or in the process of developing Iodine based Hall Effect Thruster. Manastu will be the first Indian company to develop such technology.
Inspecity Space Laboratories has been offered ₹21.18 crore to develop a refuellable six-degree-of-freedom propulsion system for microsatellites. Designed around a green bipropellant architecture, the system will incorporate an integrated refuelling port and self-pressurised propellant arrangement. The technology is intended to support more flexible satellite manoeuvring and enable future in-space servicing applications.
VyomIC has been offered ₹12.55 crore to develop highly stable and secure clocks for space applications. The proposed system will combine miniature atomic clocks and high-performance oven-controlled crystal oscillators with adaptive filtering and advanced steering algorithms. Although the primary objective of this technology is to cater for LEO-PNT services, it can also find its application in the time requirement for satellite constellations, deep space exploration and compact space platforms.
MumbaiSemi has been offered ₹11.34 crore to develop an indigenous, multi-channel NavIC and GPS receiver system-on-chip (SoC) integrating RF and digital components. The reconfigurable chip is being designed for standard positioning and wideband applications, with the objective of strengthening domestic capabilities in satellite navigation receiver technology. The development of SoC is very significant for the proliferation of home grown NavIC system across all the Positioning, Navigation, and Timing (PNT) applications.
Commenting on the selections, Dr Pawan Goenka, Chairman, IN-SPACe, said, “The two spacecraft propulsion technologies are selected with an objective that these products are being developed for the first time in India and they a high commercial potential. The development of high stable and precision clock and time generation and the development of indigenous SoC for GNSS including NavIC is going to significantly reduce the dependence of foreign chipsets. Through these technologies, India can build a more complete domestic space ecosystem, expand industry participation and create export opportunities for Indian companies.”
The latest announcement builds on IN-SPACe's first selection under TAF in June 2026, when Astrobase Space Technologies, SatSure Analytics India and TM2SPACE Technologies were selected for funding to develop technologies spanning launch vehicle propulsion, Earth observation analytics and satellite navigation systems.
The selected projects will be implemented against defined milestones, with funding and progress monitored in accordance with the scheme's requirements. The support is intended to help companies advance technology development and bridge the gap between early-stage innovation and wider adoption.
The Technology Adoption Fund is an IN-SPACe initiative designed to support Indian non-governmental entities (NGEs) in absorbing, adapting and commercialising advanced space technologies. Through financial support for technology development and adoption, the scheme seeks to strengthen India's domestic space capabilities and enable greater participation by Indian industry in the growing global space economy.
About IN-SPACe:
Indian National Space Promotion and Authorization Centre (IN-SPACe) is an autonomous nodal agency under Department of Space, Government of India formed on 24 June 2020 to promote, enable, authorize and supervise non-government entities (NGE) to undertake space activities. These activities include manufacturing of launch vehicles and satellites, providing space-based services, establishing a ground station, sharing of space infrastructure & facilities; and establishing new facilities under DOS. IN-SPACe is currently functioning with three directorates viz., Promotion Directorate (PD), Technical Directorate (TD) and Program Management and Authorization Directorate (PMAD) and Legal, Finance and Administration Wing with its headquarters at Ahmedabad.
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Saturday, October 31, 2026
Kalamandir Opens Its New Showroom In Yelahanka, Bengaluru; The 87th Store Of Sai Silks Kalamandir Ltd. (SSKL)
Sai Silks Kalamandir Ltd. (SSKL), one of India’s leading ethnic and family fashion retailers, proudly announces the launch of its 87th store under the Kalamandir format at Yelahanka, Dairy Circle, Bengaluru, Karnataka. The new showroom offers a complete family shopping destination, featuring an extensive range of fashion collections for women, men, and kids.
The grand inauguration was held on Saturday, October 31, 2026, by popular Kannada film actress Rachita Ram, in the presence of customers, well-wishers, and members of the SSKL family.
Celebrating 21 years of retail excellence under the leadership of Founder and Managing Director Mr. Prasad Chalavadi, Kalamandir has established a strong reputation for offering quality fashion, extensive collections, and exceptional value to customers across South India.
The new Yelahanka showroom brings together an exclusive range of Silk Sarees, Fancy Sarees, Readymades, Menswear, and Kidswear under one roof, catering to weddings, festive celebrations, special occasions, and everyday fashion needs.
Speaking on the occasion, Mr. Durgarao Chalavadi, Director, Sai Silks Kalamandir Ltd., said:
"We are delighted to expand the Kalamandir legacy with the launch of our 87th store at Yelahanka, Bengaluru. This milestone reflects our continued commitment to bringing quality fashion, an extensive range of collections, and exceptional value closer to our customers. As we continue to grow, our focus remains on creating a complete family shopping experience that caters to the evolving fashion needs of every generation."
With this new launch, SSKL continues to strengthen its retail presence and reaffirm its commitment to delivering quality, variety, and value through the Kalamandir brand.
The grand inauguration was held on Saturday, October 31, 2026, by popular Kannada film actress Rachita Ram, in the presence of customers, well-wishers, and members of the SSKL family.
Celebrating 21 years of retail excellence under the leadership of Founder and Managing Director Mr. Prasad Chalavadi, Kalamandir has established a strong reputation for offering quality fashion, extensive collections, and exceptional value to customers across South India.
The new Yelahanka showroom brings together an exclusive range of Silk Sarees, Fancy Sarees, Readymades, Menswear, and Kidswear under one roof, catering to weddings, festive celebrations, special occasions, and everyday fashion needs.
Speaking on the occasion, Mr. Durgarao Chalavadi, Director, Sai Silks Kalamandir Ltd., said:
"We are delighted to expand the Kalamandir legacy with the launch of our 87th store at Yelahanka, Bengaluru. This milestone reflects our continued commitment to bringing quality fashion, an extensive range of collections, and exceptional value closer to our customers. As we continue to grow, our focus remains on creating a complete family shopping experience that caters to the evolving fashion needs of every generation."
With this new launch, SSKL continues to strengthen its retail presence and reaffirm its commitment to delivering quality, variety, and value through the Kalamandir brand.
V-Guard’s Q2 FY 2026-27 Revenue Grows By 38.2%; Profit After Tax Grows 71%

Q2 FY 2026-27 highlights:
Consolidated Net Revenue from operations for the quarter ended September 30, 2026 is Rs.
1852.89 crs; a growth of 38.2% over the revenue recorded in corresponding period of the
previous year (Rs. 1340.92 crs).
Consolidated profit After Tax for the quarter is Rs. 111.67 crs, a growth of 71% as against Rs.
65.29 crs recorded in corresponding period of the previous year.
Consolidated Net Revenue from operations for the six months ended September 30, 2026 is Rs.
3663.54 crs; a growth of 30.5% over the revenue recorded in corresponding period of the previous year (Rs. 2807 crs).
Consolidated Profit After Tax for the six months ended September 30, 2026 is Rs. 241.92 crs, a growth of 73.9% as against Rs. 139.14 crs in corresponding period of the previous year.
Business Outlook:
Commenting on the company’s performance, Mr. Mithun. K. Chittilappilly, Chairman & Managing
Director, V-Guard Industries Ltd said; The business delivered another quarter of robust and consistent
performance with all segments delivering strong growth which was a combination of both price and
healthy volume growth for most of the categories. The growth was driven by inherent resilience of the
business, right focus and supportive market conditions.
The West Asia crisis continues to pose margin challenges which are being mitigated through various actions. We continue to monitor the geo-political situation and will take appropriate actions necessary to protect supplies and margins. We are hopeful to deliver healthy growth in the upcoming quarters’
Friday, October 30, 2026
LG Introduces Its Ultra-Large 292 Cm (115") QNED evo AI Mini LED TV In India – The Giant Of Entertainment
* Powered by the Alpha 8 AI Processor Gen3, LG’s largest 2026 QNED evo TV brings the cinema, the stadium and the gaming arena into Indian living rooms, with certified 100 percent colour volume, Precision Dimming Ultra and Motion Booster up to 330Hz
News Summary
· LG Electronics India introduces the 292 cm (115") QNED evo AI Mini LED TV, the largest model in its 2026 QNED evo lineup.
· Bringing the cinema home: Precision Dimming Ultra, Dynamic QNED Color Pro with Intertek-certified 100 percent colour volume and AI Super Upscaling deliver deep contrast, rich colour and crisp 4K detail across the ultra-large screen.
· Recreating the stadium atmosphere: AI Sound Pro with virtual 11.1.2-channel surround sound and real-time sports updates on webOS 26 bring the energy of the stadium to live matches at home.
· Elevating gaming immersion: VRR up to 165Hz, Motion Booster up to 330Hz, AMD FreeSync™ Premium and Auto Low Latency Mode keep fast-paced games smooth and responsive.
· Large-screen entertainment, made smarter: webOS 26 adds AI-based personalisation, including Voice ID, AI Concierge and multi-AI support, all secured by LG Shield.
The Giant of Entertainment Comes to Indian Homes
LG Electronics India Limited (LGEIL) today introduced its 292 cm (115") QNED evo AI Mini LED TV, the largest model in its 2026 QNED evo lineup. Positioned as the giant of entertainment, the TV is built for viewers who want a bigger and more immersive way to watch, bringing the scale of the cinema, the energy of the stadium and the intensity of gaming into the living room.
Powered by LG’s Alpha 8 AI Processor Gen3, the 292 cm (115") QNED evo combines Mini LED picture quality with AI-based picture and sound technologies, so that colour, contrast and detail hold up across every inch of the ultra-large screen.
Brian Jung, Director – Media Entertainment Solution, LG Electronics India, said: “The 292 cm (115")QNED evo Mini LED TV reflects our commitment to creating more immersive home entertainment experiences. By combining ultra-large screen technology with enhanced picture quality, AI-powered sound and advanced gaming features, we are giving consumers new ways to enjoy their favourite sports, movies and games at home. True to its name as the giant of entertainment, it brings the scale of the cinema, the energy of the stadium and the thrill of gaming together on one screen.
One Screen, Four Big Experiences
Bringing the Cinema Home
On a screen this large, picture quality has to work harder. The 292 cm (115") QNED evo uses Precision Dimming Ultra to control thousands of local dimming zones, revealing fine detail in dark scenes while keeping bright highlights crisp. The result is deeper blacks, cleaner highlights and stronger contrast, with depth preserved even in shadow-heavy scenes.
Dynamic QNED Color Pro optimises colour mapping, so tones stay rich and accurate even in bright HDR scenes. It is certified by Intertek for 100 percent Color Volume1, enabling faithful colour reproduction across the full 292 cm (115") screen.
The Alpha 8 AI Processor Gen3, which draws on 13 years of LG OLED leadership to bring LG’s OLED light-control capability to QNED, also powers AI Super Upscaling. Using deep learning, it analyses on-screen objects and refines texture, edges and fine detail, so 4K visuals look natural and stay crisp on the big screen. AI Picture Pro enhances faces, bodies and other key elements to improve perceived depth, while Dynamic Tone Mapping Pro analyses each frame to refine resolution, brightness and clarity.
Recreating the Stadium Atmosphere
The 292 cm (115") QNED evo is built to make live sport feel bigger. Its wide colour range adds impact to bright sports scenes, while AI Sound Pro creates virtual 11.1.2-channel surround sound through the TV’s built-in speakers, delivering clearer spatial separation and a more immersive soundstage. Together with AI Super Upscaling and Dynamic Tone Mapping Pro, it brings a stadium-scale experience to sports and big-action content.
With the webOS 26 platform, fans can also keep up with the game without leaving the screen. Sports Portal brings live content, scores, match schedules and league standings into one place, and Sports Alert sends notifications for chosen teams and leagues. Key stats such as match progress and game-result predictions appear on an on-screen AI Concierge card, helping viewers follow several games at once.
Elevating Gaming Immersion
For gamers, the 292 cm (115") QNED evo turns its ultra-large screen into a responsive gaming display. It supports variable refresh rate (VRR) up to 165Hz, AMD FreeSync™ Premium and Auto Low Latency Mode (ALLM), keeping rapid in-game action sharp, highly responsive and free of lag.
The new Motion Booster raises the refresh rate to 330Hz, significantly reducing motion blur and keeping visuals smooth in fast-paced shooters and racing games, where split-second reactions matter. LG Gaming Portal adds an all-in-one destination with access to thousands of cloud gaming services and native web games.
Giant-Screen Entertainment, Made Smarter
As the largest model in LG’s 2026 QNED evo lineup, the 292 cm (115") TV pairs its scale with AI-based personalisation on webOS 26. With Voice ID, the TV recognises each user and automatically loads their personalised My Page home screen. AI Concierge gives context-aware suggestions and quick access to useful functions based on what is being watched. Multi-AI support, powered by Google Gemini and Microsoft Copilot, lets users ask questions, check information and search for related content while watching.
All of this is secured by LG Shield, a CES 2026 Innovation Award-winning technology that uses advanced encryption to keep user data and personalised experiences safe.
News Summary
· LG Electronics India introduces the 292 cm (115") QNED evo AI Mini LED TV, the largest model in its 2026 QNED evo lineup.
· Bringing the cinema home: Precision Dimming Ultra, Dynamic QNED Color Pro with Intertek-certified 100 percent colour volume and AI Super Upscaling deliver deep contrast, rich colour and crisp 4K detail across the ultra-large screen.
· Recreating the stadium atmosphere: AI Sound Pro with virtual 11.1.2-channel surround sound and real-time sports updates on webOS 26 bring the energy of the stadium to live matches at home.
· Elevating gaming immersion: VRR up to 165Hz, Motion Booster up to 330Hz, AMD FreeSync™ Premium and Auto Low Latency Mode keep fast-paced games smooth and responsive.
· Large-screen entertainment, made smarter: webOS 26 adds AI-based personalisation, including Voice ID, AI Concierge and multi-AI support, all secured by LG Shield.
The Giant of Entertainment Comes to Indian Homes
LG Electronics India Limited (LGEIL) today introduced its 292 cm (115") QNED evo AI Mini LED TV, the largest model in its 2026 QNED evo lineup. Positioned as the giant of entertainment, the TV is built for viewers who want a bigger and more immersive way to watch, bringing the scale of the cinema, the energy of the stadium and the intensity of gaming into the living room.
Powered by LG’s Alpha 8 AI Processor Gen3, the 292 cm (115") QNED evo combines Mini LED picture quality with AI-based picture and sound technologies, so that colour, contrast and detail hold up across every inch of the ultra-large screen.
Brian Jung, Director – Media Entertainment Solution, LG Electronics India, said: “The 292 cm (115")QNED evo Mini LED TV reflects our commitment to creating more immersive home entertainment experiences. By combining ultra-large screen technology with enhanced picture quality, AI-powered sound and advanced gaming features, we are giving consumers new ways to enjoy their favourite sports, movies and games at home. True to its name as the giant of entertainment, it brings the scale of the cinema, the energy of the stadium and the thrill of gaming together on one screen.
One Screen, Four Big Experiences
Bringing the Cinema Home
On a screen this large, picture quality has to work harder. The 292 cm (115") QNED evo uses Precision Dimming Ultra to control thousands of local dimming zones, revealing fine detail in dark scenes while keeping bright highlights crisp. The result is deeper blacks, cleaner highlights and stronger contrast, with depth preserved even in shadow-heavy scenes.
Dynamic QNED Color Pro optimises colour mapping, so tones stay rich and accurate even in bright HDR scenes. It is certified by Intertek for 100 percent Color Volume1, enabling faithful colour reproduction across the full 292 cm (115") screen.
The Alpha 8 AI Processor Gen3, which draws on 13 years of LG OLED leadership to bring LG’s OLED light-control capability to QNED, also powers AI Super Upscaling. Using deep learning, it analyses on-screen objects and refines texture, edges and fine detail, so 4K visuals look natural and stay crisp on the big screen. AI Picture Pro enhances faces, bodies and other key elements to improve perceived depth, while Dynamic Tone Mapping Pro analyses each frame to refine resolution, brightness and clarity.
Recreating the Stadium Atmosphere
The 292 cm (115") QNED evo is built to make live sport feel bigger. Its wide colour range adds impact to bright sports scenes, while AI Sound Pro creates virtual 11.1.2-channel surround sound through the TV’s built-in speakers, delivering clearer spatial separation and a more immersive soundstage. Together with AI Super Upscaling and Dynamic Tone Mapping Pro, it brings a stadium-scale experience to sports and big-action content.
With the webOS 26 platform, fans can also keep up with the game without leaving the screen. Sports Portal brings live content, scores, match schedules and league standings into one place, and Sports Alert sends notifications for chosen teams and leagues. Key stats such as match progress and game-result predictions appear on an on-screen AI Concierge card, helping viewers follow several games at once.
Elevating Gaming Immersion
For gamers, the 292 cm (115") QNED evo turns its ultra-large screen into a responsive gaming display. It supports variable refresh rate (VRR) up to 165Hz, AMD FreeSync™ Premium and Auto Low Latency Mode (ALLM), keeping rapid in-game action sharp, highly responsive and free of lag.
The new Motion Booster raises the refresh rate to 330Hz, significantly reducing motion blur and keeping visuals smooth in fast-paced shooters and racing games, where split-second reactions matter. LG Gaming Portal adds an all-in-one destination with access to thousands of cloud gaming services and native web games.
Giant-Screen Entertainment, Made Smarter
As the largest model in LG’s 2026 QNED evo lineup, the 292 cm (115") TV pairs its scale with AI-based personalisation on webOS 26. With Voice ID, the TV recognises each user and automatically loads their personalised My Page home screen. AI Concierge gives context-aware suggestions and quick access to useful functions based on what is being watched. Multi-AI support, powered by Google Gemini and Microsoft Copilot, lets users ask questions, check information and search for related content while watching.
All of this is secured by LG Shield, a CES 2026 Innovation Award-winning technology that uses advanced encryption to keep user data and personalised experiences safe.
Sonata Gold Reimagines The Timeless Appeal Of Gold For Dhanteras
* Featuring a 22K gold coin and refined design details, the collection celebrates gold as a symbol of prosperity and new beginnings
Sonata introduces the latest evolution of its Sonata Gold collection, bringing an elevated design language and fresh colour variations to its gold-led offerings for Dhanteras. Rooted in the enduring significance of gold as a symbol of prosperity, good fortune and new beginnings, the collection reimagines a traditional festive season through contemporary design and everyday functionality. With its refined detailing, the new Sonata Gold collection brings a personal dimension to festive dressing, bringing the sentiment of gold into a timepiece that can be worn and cherished beyond the festive season. Blending traditional significance with everyday utility, the collection makes for a meaningful addition to festive purchases, one that brings together personal style and the spirit of the occasion.
The new Sonata Gold collection is available in two fresh hues, blue and green, complemented by a striking gold-tone bezel. A beautifully pressed dial pattern adds depth, while the 22K gold coin at the bottom centre, framed by an outline ring, serves as the defining element of each timepiece. At a time when gold prices are approximately ₹14,400 per gram, the collection seeks to make gold buying more accessible, offering consumers a contemporary way to embrace the tradition of purchasing gold during Dhanteras.
Each watch makes for a thoughtful way to mark the spirit of Dhanteras. Intricate crown detailing, along with refined indices, a redesigned minute ring and improved hands, lends the watches a polished finish while enhancing dial readability. Blending the cultural significance of gold with fashion forward design, the collection offers a distinctive timepiece for consumers looking to carry the spirit of auspicious occasions into everyday life.
Pulak Narain, Brand Head - Sonata, Titan Company Limited, said, “Sonata Gold has been the flagship offering from Sonata, which brings together craftsmanship of design, and value of gold that associates very well with the auspicious occasion of Dhanteras. Sonata Gold gives our customers an opportunity to own something valuable and traditional yet lasts beyond the occasion. The new Sonata Gold collection that we are launching on the occasion of Dhanteras this year takes the product a step forward, with much more emphasis on design, premium materials and thoughtful elements that lend a modern look to the collection while still being rooted in tradition and ethnicity. We are sure this collection will resonate very well with our customers and Sonata Gold will continue to be the bestseller for us that it has always been.”
The collection brings together thoughtful craftsmanship and everyday versatility. Whether chosen as a personal purchase for Dhanteras or as a gift for a loved one, the new Sonata Gold collection offers a modern way to carry forward a cherished tradition.
Priced at INR 8,695 onwards, the new Sonata Gold collection will be available across Titan World stores, authorised retail outlets and leading e-commerce platforms and online, offering a modern heirloom-inspired expression of gold for the festive season.
Sonata introduces the latest evolution of its Sonata Gold collection, bringing an elevated design language and fresh colour variations to its gold-led offerings for Dhanteras. Rooted in the enduring significance of gold as a symbol of prosperity, good fortune and new beginnings, the collection reimagines a traditional festive season through contemporary design and everyday functionality. With its refined detailing, the new Sonata Gold collection brings a personal dimension to festive dressing, bringing the sentiment of gold into a timepiece that can be worn and cherished beyond the festive season. Blending traditional significance with everyday utility, the collection makes for a meaningful addition to festive purchases, one that brings together personal style and the spirit of the occasion.
The new Sonata Gold collection is available in two fresh hues, blue and green, complemented by a striking gold-tone bezel. A beautifully pressed dial pattern adds depth, while the 22K gold coin at the bottom centre, framed by an outline ring, serves as the defining element of each timepiece. At a time when gold prices are approximately ₹14,400 per gram, the collection seeks to make gold buying more accessible, offering consumers a contemporary way to embrace the tradition of purchasing gold during Dhanteras.
Each watch makes for a thoughtful way to mark the spirit of Dhanteras. Intricate crown detailing, along with refined indices, a redesigned minute ring and improved hands, lends the watches a polished finish while enhancing dial readability. Blending the cultural significance of gold with fashion forward design, the collection offers a distinctive timepiece for consumers looking to carry the spirit of auspicious occasions into everyday life.
Pulak Narain, Brand Head - Sonata, Titan Company Limited, said, “Sonata Gold has been the flagship offering from Sonata, which brings together craftsmanship of design, and value of gold that associates very well with the auspicious occasion of Dhanteras. Sonata Gold gives our customers an opportunity to own something valuable and traditional yet lasts beyond the occasion. The new Sonata Gold collection that we are launching on the occasion of Dhanteras this year takes the product a step forward, with much more emphasis on design, premium materials and thoughtful elements that lend a modern look to the collection while still being rooted in tradition and ethnicity. We are sure this collection will resonate very well with our customers and Sonata Gold will continue to be the bestseller for us that it has always been.”
The collection brings together thoughtful craftsmanship and everyday versatility. Whether chosen as a personal purchase for Dhanteras or as a gift for a loved one, the new Sonata Gold collection offers a modern way to carry forward a cherished tradition.
Priced at INR 8,695 onwards, the new Sonata Gold collection will be available across Titan World stores, authorised retail outlets and leading e-commerce platforms and online, offering a modern heirloom-inspired expression of gold for the festive season.
i-choose India’s first Ovulation Testing Kit Launches New Campaign On How Timing Is Key To Conception
* Conceptualised by McCann India, the campaign introduces the kit as a simple, science-backed way to conceive
* Campaign films: https://youtu.be/C39GRGOBflM; https://youtu.be/mKwasu0L57w
i-choose, India’s first Ovulation Testing Kit, has launched a new campaign, ‘The Pre-pregnancy Test,’ starring brand ambassador Shriya Pilgaonkar. Conceptualised by McCann India, part of Omnicom Advertising India, the campaign encourages couples trying to conceive to move beyond guesswork and better understand when to try.
Most couples are familiar with a pregnancy test, the test they take after trying. Far fewer think about the test that can come before it. By positioning the i-choose Ovulation Testing Kit as ‘The Pre-pregnancy Test,’ the campaign makes ovulation testing easier to understand and more relevant to them who are in the trying-to-conceive journey. The at-home test helps identify the 5 best days to try for a baby, helping couples make more informed decisions around timing.
The campaign stems from a simple consumer insight: when trying to conceive, couples often make several changes in their effort to do everything right, from eating healthier and exercising to improving their daily routines but may overlook the importance of knowing when to try. i-choose aims to encourage couples to incorporate ovulation testing as a habit into their journey of trying for a baby. “Don’t try harder. Try smarter” forms the creative approach to bring this message alive, shifting the conversation from simply doing more to being better informed about the right time to try.
One of the campaign films brings this thought alive through the warmth of sisterhood. Shriya Pilgaonkar plays a trusted friend who finds her friend attempting fertility yoga as part of her efforts to conceive. Seeing her struggle with the routine, Shriya introduces her to the i-choose Ovulation Testing Kit and the idea of the ‘Pre-pregnancy Test’, explaining how it can help identify her 5 best days to try. Through light humour and an easy conversation between friends, the film shows that while couples may be doing several things as part of their conception journey, understanding their fertile window is an important step to consider.
A second film takes the conversation into the bedroom and brings the couple’s dynamic into focus. Shriya Pilgaonkar shows her husband the ovulation testing stick, which he initially mistakes for a pregnancy test. She playfully introduces it as the ‘Pre-pregnancy Test’ and explains that it helps identify her 5 best days to try for a baby. The film uses chemistry and humour to make a typically clinical conversation around ovulation more natural and relatable, while reinforcing that trying for a baby is a journey couples can navigate together.
Commenting on the launch, Abhishek Kumar Shrivastav, CMO, Piramal Consumer Healthcare, At i-choose, we believe that making informed choices begins with having the right information. When couples plan to conceive, much of the focus is on lifestyle changes and preparing for pregnancy, while understanding the right time to try often gets overlooked. With ‘The Pre-pregnancy Test’, we want to bring this missing piece into the conversation and encourage couples to see ovulation testing as an integral part of their conception journey. The campaign is designed to challenge existing perceptions through a relatable, light-hearted narrative that makes an important scientific insight easy to understand and act on.
Adding on, Anusheela Saha, Head of Creative, McCann India, said, “The journey to pregnancy can often become a checklist for many couples, making it feel like hard work. That became the heart of our campaign: Don't try harder. Try smarter. We wanted to make this thought feel less like medical advice and more like a piece of advice you'd get from a trusted friend. So, through Shriya Pilgaonkar and the warmth of sisterhood, we bring a little humour to a journey that can often feel stressful and overwhelming, while introducing ovulation testing as a simple, science-backed step to know your best days to try and an important step in this journey.”
The campaign is live across digital platforms including YouTube, Instagram and Facebook.
Team Credits
Creative: Rahul Mathew, Anusheela Saha, Atin Ahluwalia, Shalmali Sawant, Ritviz Kumar, Riya Nippani, Ananya Jain, Kshitij Chandel
Business: Dheeraj Sinha, Hari Krishnan, Monideepa Nandi, Kashish Bachani, Sankalp Grover
Strategy: Menaka Menon, Sanjana Chetan
Director: Ayushi Anand
Production House: Mothership
About Piramal Consumer Healthcare:
Piramal Consumer Healthcare portfolio comprises 25+ brands with offerings spanning across multiple wellness categories. It aims to be among the top three Consumer Healthcare companies in India. Over the last two years, the business has invested significantly in various growth levers. The Company’s strategy of expanding the product portfolio and distribution network has worked well and the Consumer Healthcare business is evolving into a strong player in India’s Consumer Healthcare market.
For more information visit: Piramal Pharma Consumer Healthcare
About Piramal Pharma Limited
Piramal Pharma Limited (PPL, NSE: PPLPHARMA I BSE: 543635), offers a portfolio of differentiated products and services through its 17 global development and manufacturing facilities and a global distribution network in over 100 countries. PPL includes Piramal Pharma Solutions (PPS), an integrated contract development and manufacturing organization; Piramal Critical Care (PCC), a complex hospital generics business; and the Piramal Consumer Healthcare business, selling over-the-counter consumer and wellness products. In addition, one of PPL's associate companies, Abbvie Therapeutics India Private Limited, a joint venture between Abbvie and PPL, has emerged as one of the market leaders in the ophthalmology therapy area in the Indian pharma market.
For more information, visit: Piramal Pharma | LinkedIn
* Campaign films: https://youtu.be/C39GRGOBflM; https://youtu.be/mKwasu0L57w
i-choose, India’s first Ovulation Testing Kit, has launched a new campaign, ‘The Pre-pregnancy Test,’ starring brand ambassador Shriya Pilgaonkar. Conceptualised by McCann India, part of Omnicom Advertising India, the campaign encourages couples trying to conceive to move beyond guesswork and better understand when to try.
Most couples are familiar with a pregnancy test, the test they take after trying. Far fewer think about the test that can come before it. By positioning the i-choose Ovulation Testing Kit as ‘The Pre-pregnancy Test,’ the campaign makes ovulation testing easier to understand and more relevant to them who are in the trying-to-conceive journey. The at-home test helps identify the 5 best days to try for a baby, helping couples make more informed decisions around timing.
The campaign stems from a simple consumer insight: when trying to conceive, couples often make several changes in their effort to do everything right, from eating healthier and exercising to improving their daily routines but may overlook the importance of knowing when to try. i-choose aims to encourage couples to incorporate ovulation testing as a habit into their journey of trying for a baby. “Don’t try harder. Try smarter” forms the creative approach to bring this message alive, shifting the conversation from simply doing more to being better informed about the right time to try.
One of the campaign films brings this thought alive through the warmth of sisterhood. Shriya Pilgaonkar plays a trusted friend who finds her friend attempting fertility yoga as part of her efforts to conceive. Seeing her struggle with the routine, Shriya introduces her to the i-choose Ovulation Testing Kit and the idea of the ‘Pre-pregnancy Test’, explaining how it can help identify her 5 best days to try. Through light humour and an easy conversation between friends, the film shows that while couples may be doing several things as part of their conception journey, understanding their fertile window is an important step to consider.
A second film takes the conversation into the bedroom and brings the couple’s dynamic into focus. Shriya Pilgaonkar shows her husband the ovulation testing stick, which he initially mistakes for a pregnancy test. She playfully introduces it as the ‘Pre-pregnancy Test’ and explains that it helps identify her 5 best days to try for a baby. The film uses chemistry and humour to make a typically clinical conversation around ovulation more natural and relatable, while reinforcing that trying for a baby is a journey couples can navigate together.
Commenting on the launch, Abhishek Kumar Shrivastav, CMO, Piramal Consumer Healthcare, At i-choose, we believe that making informed choices begins with having the right information. When couples plan to conceive, much of the focus is on lifestyle changes and preparing for pregnancy, while understanding the right time to try often gets overlooked. With ‘The Pre-pregnancy Test’, we want to bring this missing piece into the conversation and encourage couples to see ovulation testing as an integral part of their conception journey. The campaign is designed to challenge existing perceptions through a relatable, light-hearted narrative that makes an important scientific insight easy to understand and act on.
Adding on, Anusheela Saha, Head of Creative, McCann India, said, “The journey to pregnancy can often become a checklist for many couples, making it feel like hard work. That became the heart of our campaign: Don't try harder. Try smarter. We wanted to make this thought feel less like medical advice and more like a piece of advice you'd get from a trusted friend. So, through Shriya Pilgaonkar and the warmth of sisterhood, we bring a little humour to a journey that can often feel stressful and overwhelming, while introducing ovulation testing as a simple, science-backed step to know your best days to try and an important step in this journey.”
The campaign is live across digital platforms including YouTube, Instagram and Facebook.
Team Credits
Creative: Rahul Mathew, Anusheela Saha, Atin Ahluwalia, Shalmali Sawant, Ritviz Kumar, Riya Nippani, Ananya Jain, Kshitij Chandel
Business: Dheeraj Sinha, Hari Krishnan, Monideepa Nandi, Kashish Bachani, Sankalp Grover
Strategy: Menaka Menon, Sanjana Chetan
Director: Ayushi Anand
Production House: Mothership
About Piramal Consumer Healthcare:
Piramal Consumer Healthcare portfolio comprises 25+ brands with offerings spanning across multiple wellness categories. It aims to be among the top three Consumer Healthcare companies in India. Over the last two years, the business has invested significantly in various growth levers. The Company’s strategy of expanding the product portfolio and distribution network has worked well and the Consumer Healthcare business is evolving into a strong player in India’s Consumer Healthcare market.
For more information visit: Piramal Pharma Consumer Healthcare
About Piramal Pharma Limited
Piramal Pharma Limited (PPL, NSE: PPLPHARMA I BSE: 543635), offers a portfolio of differentiated products and services through its 17 global development and manufacturing facilities and a global distribution network in over 100 countries. PPL includes Piramal Pharma Solutions (PPS), an integrated contract development and manufacturing organization; Piramal Critical Care (PCC), a complex hospital generics business; and the Piramal Consumer Healthcare business, selling over-the-counter consumer and wellness products. In addition, one of PPL's associate companies, Abbvie Therapeutics India Private Limited, a joint venture between Abbvie and PPL, has emerged as one of the market leaders in the ophthalmology therapy area in the Indian pharma market.
For more information, visit: Piramal Pharma | LinkedIn
TCFM Completes 10 Years, Scales Operations To 140 Mn Sq Ft Across 30 Cities
* From a 500-member workforce in 2016 to 15,000 professionals and 200+ client sites, TCFM charts a decade of expansion from workforce partner to integrated facility management.
What began in 2016 as a dedicated workforce capability within the Embassy Services ecosystem has since evolved into a comprehensive facility management organisation, spanning integrated facility management and specialised services. Over the past decade, TCFM (Technique Control Facility Management) has expanded its scale, capabilities and geographic footprint, emerging as a significant player in India’s evolving facility management landscape.
Over the following decade, that evolution has been shaped by a series of defining business milestones.
10 Years. 10 Defining Milestones
1. 2016 | The Foundation
TCFM became part of Embassy Services Private Limited (ESPL) in 2016, establishing a dedicated workforce capability for facility and property management. The move was anchored in the need for greater control over workforce governance, training, compliance and service delivery, while strengthening ESPL’s broader approach to building critical capabilities in-house.
2. Workforce | 500 to 15,000
From an initial workforce of approximately 500, TCFM has grown to 16,000 over the past decade. Beyond the 30x manpower increase, this growth reflects the organisation’s focus on developing a professionally governed, increasingly skilled workforce capable of supporting complex facility operations.
3. Geographic Expansion | 30 Cities, 12 States
TCFM expanded from its initial operating footprint to 30 cities across 12 states, creating a wider delivery network to support clients across diverse operating environments. This geographic expansion has accompanied the company’s growing presence across commercial, manufacturing, healthcare and hospitality sectors.
4. Client Scale | 200+ Clients Locations
Over the decade, TCFM has built a portfolio of more than 200 client locations across the broader real estate ecosystem. Its sectoral growth has particularly accelerated across commercial, manufacturing, healthcare and hospitality, with each segment adding new operational complexities and broadening the organisation’s delivery expertise.
5. Scale of Operations | 140 Mn Sq Ft
TCFM today manages more than 140 million sq. ft., marking a significant expansion in the scale and complexity of its operations. The growth in managed area has required the organisation to build stronger processes, governance mechanisms and specialised capabilities that can operate consistently across a diverse portfolio.
6. Capability Expansion | TCFM Plus
TCFM’s evolution has extended beyond the traditional integrated facility management model. The introduction of our new service line - TCFM Plus brings together specialised capabilities across safety, compliance, training, audits and specialised cleaning, enabling the organisation to address a wider range of operational requirements under an integrated framework.
7. Operating Governance | 80+ SOPs
As its footprint expanded, TCFM strengthened the governance architecture supporting service delivery. Today, its operating framework includes 80 SOPs, alongside 230+ annual site audits, 350+ site due diligences and 104+ annual site transitions—creating greater process discipline and consistency across its operations.
8. People & Skilling | 3,700+ Training Sessions
Building workforce capability has remained central to TCFM’s growth. The organisation conducts more than 3,700 training sessions annually, supported by five training centres, 100+ training modules and 8,000+ onsite training hours. This structured learning ecosystem is designed to build a workforce equipped for the increasingly sophisticated requirements of modern facility management.
9. Technology | Data-led FM
Technology has increasingly become an enabler of TCFM’s operating model, helping move facility management from reactive service delivery towards greater visibility and data-led decision-making. Its technology ecosystem includes IFMS dashboards, IoT/BMS integration, digital reporting and monitoring systems, alongside technology-enabled audits and operational processes.
10. Standards & Certifications | 4 ISO Certifications
With scale has come a greater focus on standardisation, accountability and operational discipline. TCFM has built its operating framework around established processes and holds four ISO certifications, reinforcing its focus on consistent service delivery and structured operational practices across its growing footprint.
Dharmvir Singh, Country Head, TCFM, said, “The next phase of facility management will be defined by how effectively we integrate people, processes, technology and governance to meet evolving business needs. At TCFM, we are building on our operational experience by strengthening our specialised service capabilities through initiatives such as TCFM Plus, investing in skilling, enhancing governance and adopting technology to improve visibility and consistency across operations. Our focus is on building a future-ready organisation that delivers quality, meets evolving regulatory and ESG requirements, and creates sustainable value for our clients. As the industry evolves, our priority remains to strengthen our capabilities while keeping our people at the centre of our growth.”
About Technique Control Facility Management (TCFM): Technique Control Facility Management (TCFM), a subsidiary of Embassy Services Private Limited (ESPL), is one of India's leading Integrated facility management companies. TCFM manages over 140 million sq. ft. of real estate across 12 states, supported by a workforce of 16,000+ professionals trained through its state-of-the-art practical training facility, Gurukul.
The company delivers a comprehensive suite of services including housekeeping, technical services, landscaping and horticulture, office support services, and security services solutions across commercial, co-working, residential, manufacturing, co-living, industrial, warehousing, infrastructure, pharma, education, hospitality, healthcare, and energy sectors.
What began in 2016 as a dedicated workforce capability within the Embassy Services ecosystem has since evolved into a comprehensive facility management organisation, spanning integrated facility management and specialised services. Over the past decade, TCFM (Technique Control Facility Management) has expanded its scale, capabilities and geographic footprint, emerging as a significant player in India’s evolving facility management landscape.
Over the following decade, that evolution has been shaped by a series of defining business milestones.
10 Years. 10 Defining Milestones
1. 2016 | The Foundation
TCFM became part of Embassy Services Private Limited (ESPL) in 2016, establishing a dedicated workforce capability for facility and property management. The move was anchored in the need for greater control over workforce governance, training, compliance and service delivery, while strengthening ESPL’s broader approach to building critical capabilities in-house.
2. Workforce | 500 to 15,000
From an initial workforce of approximately 500, TCFM has grown to 16,000 over the past decade. Beyond the 30x manpower increase, this growth reflects the organisation’s focus on developing a professionally governed, increasingly skilled workforce capable of supporting complex facility operations.
3. Geographic Expansion | 30 Cities, 12 States
TCFM expanded from its initial operating footprint to 30 cities across 12 states, creating a wider delivery network to support clients across diverse operating environments. This geographic expansion has accompanied the company’s growing presence across commercial, manufacturing, healthcare and hospitality sectors.
4. Client Scale | 200+ Clients Locations
Over the decade, TCFM has built a portfolio of more than 200 client locations across the broader real estate ecosystem. Its sectoral growth has particularly accelerated across commercial, manufacturing, healthcare and hospitality, with each segment adding new operational complexities and broadening the organisation’s delivery expertise.
5. Scale of Operations | 140 Mn Sq Ft
TCFM today manages more than 140 million sq. ft., marking a significant expansion in the scale and complexity of its operations. The growth in managed area has required the organisation to build stronger processes, governance mechanisms and specialised capabilities that can operate consistently across a diverse portfolio.
6. Capability Expansion | TCFM Plus
TCFM’s evolution has extended beyond the traditional integrated facility management model. The introduction of our new service line - TCFM Plus brings together specialised capabilities across safety, compliance, training, audits and specialised cleaning, enabling the organisation to address a wider range of operational requirements under an integrated framework.
7. Operating Governance | 80+ SOPs
As its footprint expanded, TCFM strengthened the governance architecture supporting service delivery. Today, its operating framework includes 80 SOPs, alongside 230+ annual site audits, 350+ site due diligences and 104+ annual site transitions—creating greater process discipline and consistency across its operations.
8. People & Skilling | 3,700+ Training Sessions
Building workforce capability has remained central to TCFM’s growth. The organisation conducts more than 3,700 training sessions annually, supported by five training centres, 100+ training modules and 8,000+ onsite training hours. This structured learning ecosystem is designed to build a workforce equipped for the increasingly sophisticated requirements of modern facility management.
9. Technology | Data-led FM
Technology has increasingly become an enabler of TCFM’s operating model, helping move facility management from reactive service delivery towards greater visibility and data-led decision-making. Its technology ecosystem includes IFMS dashboards, IoT/BMS integration, digital reporting and monitoring systems, alongside technology-enabled audits and operational processes.
10. Standards & Certifications | 4 ISO Certifications
With scale has come a greater focus on standardisation, accountability and operational discipline. TCFM has built its operating framework around established processes and holds four ISO certifications, reinforcing its focus on consistent service delivery and structured operational practices across its growing footprint.
Dharmvir Singh, Country Head, TCFM, said, “The next phase of facility management will be defined by how effectively we integrate people, processes, technology and governance to meet evolving business needs. At TCFM, we are building on our operational experience by strengthening our specialised service capabilities through initiatives such as TCFM Plus, investing in skilling, enhancing governance and adopting technology to improve visibility and consistency across operations. Our focus is on building a future-ready organisation that delivers quality, meets evolving regulatory and ESG requirements, and creates sustainable value for our clients. As the industry evolves, our priority remains to strengthen our capabilities while keeping our people at the centre of our growth.”
About Technique Control Facility Management (TCFM): Technique Control Facility Management (TCFM), a subsidiary of Embassy Services Private Limited (ESPL), is one of India's leading Integrated facility management companies. TCFM manages over 140 million sq. ft. of real estate across 12 states, supported by a workforce of 16,000+ professionals trained through its state-of-the-art practical training facility, Gurukul.
The company delivers a comprehensive suite of services including housekeeping, technical services, landscaping and horticulture, office support services, and security services solutions across commercial, co-working, residential, manufacturing, co-living, industrial, warehousing, infrastructure, pharma, education, hospitality, healthcare, and energy sectors.
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