Zuno General Insurance Brings Road Safety To Life With Its “Talking Zebra” Campaign

Zuno General Insurance, formerly known as Edelweiss General Insurance, a new-age digital insurer, has launched a unique road safety awareness initiative, “The Talking Zebra” to educate motorists and pedestrians about the importance of following traffic rules in an engaging and memorable way.  

This initiative, spanning from 16th Jan to 25th Jan is part of Zuno General Insurance's commitment to promote responsible driving habits for safer roads and aligns with the Ministry of Road Transport and Highways’ (MoRTH) declaration of January as Road Safety Month.  Through the Talking Zebra Campaign, Zuno aims to amplify the national focus on reducing road accidents and fostering a culture of responsible road usage.

The Talking Zebra campaign is an innovative one-of-a-kind initiative that features a witty and interactive Zebra that is brought to life at traffic signals. As part of the campaign, a promoter dressed as a zebra—the very embodiment of zebra crossings—will interact with people at busy traffic signals.  in six major cities - Mumbai, Goa, Kolkata, Delhi, Hyderabad, and Bengaluru. The mascot will interact with drivers and pedestrians, using wit, and humor to make road safety a topic everyone wants to talk about and a real concern. The Talking Zebra will remind everyone to "Keep your cool, follow traffic rules" while promoting essential practices like respecting zebra crossings, stopping at red lights, and avoiding jaywalking.

Shanai Ghosh, MD & CEO, Zuno General Insurance said, “Road safety is a critical and shared responsibility, and at Zuno we are committed to launching initiatives that create lasting, positive change. The Talking Zebra campaign is our unique way of blending education with entertainment to encourage positive behavior on the streets, both for the driving community and pedestrians. We have also gone a step beyond awareness by using rewards to influence behavioural change with our telematics-based Pay-How-You-Drive (PHYD), that incentivises good driving behaviour with discounts on the car insurance premium. By participating in PHYD, drivers will be encouraged to adopt safer practices, ultimately contributing to safer roads, fewer accidents, and reduced fatalities across India.”

Every year, India sees a high number of pedestrian accidents, often caused by reckless drivers who ignore traffic rules and zebra crossings. Kolkata too witnessed around 15% increase in accidents in the last five years, pedestrian safety remains a major concern due to factors such as heavy traffic, non-compliance with traffic regulations, and inadequate enforcement of safety measures like zebra crossings. The "India Status Report on Road Safety 2024," by the TRIP Centre at IIT Delhi, highlights India's slow progress in reducing road accident fatalities. Despite advances in other sectors, road traffic injuries remain a major public health issue, and most states are unlikely to meet the UN’s goal of halving traffic deaths by 2030. Comparing India to road safety leaders like Sweden, the report shows that while in 1990, an Indian was 40% more likely to die in a road accident, by 2021 this figure had risen to 600%.

The Annual Report on Road Accidents in India available till (2022) recorded 4,61,312 crashes marginally low by 1% in the last five years, leading to 1,68,491 fatalities and 4,43,366 injuries. On an average, India experiences 53 crashes and 92 deaths per hour. According to global data, India witnesses the highest number of road accidents in the world.

Ketan Mankikar, Head & VP Marketing & Communications, Zuno General Insurance said, “The Talking Zebra is more than just a campaign; it’s a conversation starter, it’s a movement to inspire everyone to follow traffic rules and make roads safer. By using wit and humor, we aim to make safety more relatable, memorable, and ultimately, impactful. With a sense of humour and originality, "The Talking Zebra" hopes to leave an impression on drivers that will lead to behavioural change. As a brand that stands for being easy, breezy, and surely, we are excited to bring this concept to life and see how it sparks a positive change on the roads.”

The campaign addresses pedestrian safety issues by introducing innovative and creative concepts that apply to both drivers and walkers.

To maximise the campaign’s reach and impact, Zuno General Insurance has partnered with popular radio channel Red FM, allowing ‘The Talking Zebra’s’ voice to amplify the message across airwaves. Zuno General Insurance has also taken the campaign to the public encouraging them to join the movement on social media with hashtags #TalkingZebra, #RespectTheStripes, and #StayCoolFollowRules.

Zuno General Insurance invites everyone to join The Talking Zebra movement and take a pledge to follow traffic rules. Together, let’s respect the stripes, stay safe, and make our roads a better place for all.

PNB, Sony Entertainment Television Partner As The ‘Official Banking Partner’ For Kaun Banega Crorepati - Gyan Ka Rajat Mahotsav

Punjab National Bank (PNB), nation’s leading public sector bank, has announced its collaboration with Sony Entertainment Television for its iconic quiz show, Kaun Banega Crorepati (KBC), as the ‘Official Banking Partner’ for its Gyan Ka Rajat Mahotsav.

This strategic partnership reflects PNB’s efforts to advancing financial inclusion by empowering citizens with secure, convenient, and transparent banking solutions. As the ‘Official Banking Partner’, PNB also aims to leverage the widespread reach, immense popularity, and emotional connection of Kaun Banega Crorepati to engage with millions of Indians and showcase their comprehensive range of banking products and services and digital solutions like the PNB ONE App.

Speaking about the partnership, Shri Sanjay Varshneya, CGM – Corporate Communications at PNB, said, “We are delighted to be the official banking partner of Kaun Banega Crorepati - Gyan Ka Rajat Mahotsav, a show that inspires and resonates with millions of Indians and celebrates the power of knowledge. This collaboration aligns perfectly with PNB’s mission to empower individuals and communities through innovative and accessible banking solutions. It also reinforces the Bank’s vision of becoming the preferred banking partner by building strong emotional connections with viewers. We look forward to this exciting journey with KBC as we continue to drive financial awareness and inclusion across the nation.”

PNB remains steadfast in its efforts to enhance customer experiences and contribute significantly to India’s financial ecosystem. As part of the collaboration, PNB will feature prominently during the show, including exclusive on-air branding, special segments, and customer-focused initiatives. The Bank has also got comprehensive branding rights, including the presentation of branded cheques to winners and interactive assets on KBC Play Along. Digital money transfers through PNB One App along with brand mention will also be narrated by Shri Amitabh Bachchan towards the end of game play, wherein the contestant wins the final amount. The Bank will also launch a series of digital campaigns and on-ground activations to amplify its messaging on financial literacy and inclusion.

Kaun Banega Crorepati, hosted by legendary Shri Amitabh Bachchan, has been a household name for years, inspiring millions of viewers with its engaging format and life-changing stories. Watch the show on Sony Entertainment Television, airing every Monday to Friday at 9 PM.

Honda Motorcycle & Scooter India Announces India “Tour of CRF450 Rally To Showcase Excellence” In Motorsports

Honda Motorcycle & Scooter India (HMSI) is thrilled to announce the India tour of the CRF450 Rally, the ultimate off-road machine & Team Honda Racing Corporation’s weapon of choice for the legendary Dakar Rally. The CRF450 Rally will be on display at Honda BigWing Topline dealerships and Adventure Camps across India, giving enthusiasts and motorsports fans a unique opportunity to experience Honda's championship-winning spirit up close.

As Honda embarks on this India tour, the company reaffirms its commitment to motorsports and its pursuit of excellence. The Honda CRF450 Rally, a champion born for the toughest terrains, will traverse key cities in India, including Kolkata, Bengaluru, Mumbai, Indore, and Gurugram. The tour will take place from January 2025 to March 2025, and it is aimed at igniting the spirit of adventure and performance that defines Honda’s DNA.

Speaking about the announcement, Mr. Yogesh Mathur, Director, Sales and Marketing, Honda Motorcycle & Scooter India, said, “We are delighted to bring the CRF450 Rally to India, a country with a growing passion for motorsports and adventure biking. With this tour, we aim to bring the essence of world-class rally racing closer to our customers, inspiring the next generation of motorsports enthusiasts. The CRF450 Rally is not just a motorcycle - it is a symbol of Honda’s relentless pursuit of excellence and dominance in motorsports. We recently completed showcase in the city of joy, Kolkata, and received an overwhelming response from enthusiasts. This tour is our way of sharing Honda’s Dakar-winning legacy with Indian enthusiasts and inspiring everyone to push boundaries and realize the power of dreams.”

The CRF450 Rally has been a symbol of Honda's engineering excellence, with a remarkable record of success in some of the world's most grueling rally events. Since its debut in 2013, the motorcycle has undergone continuous improvements based on valuable insights gained from rigorous competition. Most recently, Honda achieved a runner-up position at the prestigious 2025 Dakar Rally, reaffirming its leadership in global motorsports. There was a double celebration in Saudi Arabia with a second consecutive Dakar Rally double podium for Monster Energy Honda HRC as Tosha Schareina & Adrien Van Beveren took second and third place at the 47th edition of the world-famous motorsport event.

‘The Dakar’ has tested man and machine to the extreme since its inception in 1978. Honda’s first victory came in 1986 on an NXR750, which was followed by three consecutive wins up to 1989. The Dakar has been won three times by Honda in Saudi Arabia. Ricky Brabec was victorious in 2020, giving Honda its first victory in 31 years. Kevin Benavides claimed top honours in 2021 and Brabec scooped his second victory at the Dakar in 2024 - where Monster Energy Honda Team’s riders won eight out of the 13 stages. The World Rally Raid Championship sees competitors battle dunes, riverbeds, and navigational tests in a variety of countries including Abu Dhabi, Mexico, Argentina, and Morocco.

Honda has established itself as a powerhouse in motorsports since its debut at the Isle of Man TT races in 1959, driven by founder Soichiro Honda's vision to lead in technology. Over the decades, Honda has consistently participated in and triumphed across various motorcycle and automobile races globally. In 2024, Honda achieved significant victories, including winning the Dakar Rally and the Suzuka 8 Hours Endurance Road Race. Despite challenges in MotoGP, Honda remains committed to enhancing its performance and competitiveness. In 2025, Honda will continue its legacy of excellence, with a focus on innovation and sustainability, striving for victories in major championships and supporting its riders and drivers in their pursuit of success.

NUVOCO Vistas Announces Its Financial Results For Q3 FY25

Volume grew by 16% YoY to 4.7 MMT

Consolidated revenue from operation stood at Rs. 2,409 crores

Consolidated EBITDA stood at Rs. 258 crores

Nuvoco Vistas Corp. Ltd., a leading building materials Company in India, announced its unaudited financial results for the quarter ended December 31, 2024. With 25 MMTPA of combined installed capacity, Nuvoco Vistas Corp. Ltd. is the 5th largest cement group in India and amongst the leading cement players in East India. The Company is on track to achieve 31 MMTPA cement capacity1 by Q3 FY27 after emerging as the Successful Resolution Applicant for Vadraj Cement Limited (VCL). A Letter of Intent has already been issued. The VCL facility comprises of 3.5 MMTPA clinker unit in Kutch and a 6 MMTPA grinding unit in Surat and reflects the Company’s drive for growth and diversification.

The Company's consolidated cement sales volume registered a strong growth of 16% YoY to 4.7 MMT in Q3 FY25. Consolidated revenue from operations stood at Rs. 2,409 crores during the same period. Consolidated EBITDA for the quarter stood at Rs. 258 crores.

The cement industry has witnessed a recovery following a challenging first half of FY25. After facing subdued demand, the industry is showing signs of improvement, supported by favourable market dynamics. In response, the Company undertook several initiatives to drive strong volume growth during the quarter. While cement prices remained muted for majority part of the quarter, they recovered toward the end. Meanwhile, the Company has continued to focus on operational excellence. The Company has achieved the lowest blended fuel cost in the last 13 quarters, at Rs. 1.45 per Mcal. Nuvoco's power & fuel cost continues to be amongst the lowest in the industry.

In the RMX business, “Concreto Uno Concrete”, launched during the year, is seeing volume traction across regions. The MBM business introduced “Tile Adhesive T5”, “Tile Glitter” and “Tile Bonder” under the brand ZERO M to strengthen the product portfolio.

The Company continues to strengthen its commitment to sustainability with lowest carbon emissions in the industry, with 457 kg CO2 per ton2 of cementitious materials.

Commenting on the company’s performance, Mr. Jayakumar Krishnaswamy, Managing Director, Nuvoco Vistas Corp. Ltd., stated, “The Company proactively seized demand opportunities to bolster its position in the market and delivered strong volume growth during the quarter. Price increases in the recent period continue to reflect a positive trend, while sustained improvements in demand should support prices as well. Strategic priorities for the company remain centered on driving premiumization, optimizing geo- mix, enhancing fuel mix efficiency, strengthening brand presence, and maintaining cost excellence. The Company is confident in its expansion strategy and ability to execute on growth plans pertaining to Vadraj Cement, which will diversify its market footprints in the Western India, thereby supporting long-term growth ambitions and further consolidating its position as the 5th largest player in India.”

Coca-Cola India Southwest Asia Announces New Vice-President Of Customer & Commercial Leadership

* India, 22nd January 2025: A person smiling at the camera

Description automatically generated– Coca-Cola India Southwest Asia (INSWA) Operating Unit today announced Desmond Nikhil D’Souza as Customer & Commercial Leadership (C&CL), effective February 1, 2025. He succeeds Greishma Singh, who recently transitioned to the role of Vice President, Marketing.

“With a distinguished track record of strategic vision and exemplary leadership in the FMCG industry, Desmond brings a wealth of experience and innovative ideas that align perfectly with our mission to drive customer satisfaction and commercial excellence,” said Sanket Ray, President, Coca-Cola India Southwest Asia. “His understanding of market dynamics and customer engagement, will be a cornerstone in achieving our growth objectives.”

In his new role, Desmond will be responsible for leading the C&CL function across INSWA, focusing on driving value growth, strengthening our customer partnerships, and aligning strategies to deliver long-term commercial transformation.

Desmond joins Coca-Cola from Mondelez, where he served as Vice President, Sales. Under his leadership Mondelez India grew significantly through footprint expansion, driving digital innovation in sales, and incubating and building new commercial capabilities to drive growth. Before his tenure at Mondelez, Desmond held key roles at PepsiCo, both in transformation initiatives and sales leadership. At Zomato, he contributed to customer subscription strategy, showcasing his ability to operate across diverse sectors and functions. 

Desmond holds a postgraduate management degree from XLRI Jamshedpur and a bachelor’s degree in engineering (BE) from Visvesvaraya Technological University (VTU).

India's Digital Transformation May Peak In A Decade, But Cybersecurity Preparedness Lags, Reveals Zoho sSrvey

Zoho, the global technology company headquartered in Chennai, today unveiled its global survey titled "Workplace Digital Transformation Survey 2025". According to the survey, India's workplace digital transformation is likely to peak in 10 years, but is currently lacking in cybersecurity readiness. The study, conducted by Zoho Workplace, the company's enterprise email and collaboration suite, also revealed that India's digital workplace transformation maturity (score of 64.6%) overtakes that of developed nations and also the global average (62.3%). Around 5000 employees were surveyed globally to examine the factors affecting their daily lives and the rate of digital adoption in their organisations.

The workplace digital transformation (DX) maturity model was built based on workplace indicators (digital tools and processes) and employee performance indicators (productivity, collaboration, and security preparedness). This model divided progress into four levels: Informal operations (minimal or ad-hoc usage of tools and processes), Standardisation (standard of tools and workflows), Structured operations (advanced integration across departments), and Optimisation (continuous improvement of tools and processes). Besides these indicators, the survey also measured employee experience, impact of change on the workplace, and adoption of digital tools (AI, analytics, etc).

"In India, government institutions and large enterprises must reassess their digital transformation strategies to address cybersecurity gaps and enhance collaboration. Leadership across sectors should champion initiatives that ease the steep learning curves associated with advanced digital tools. Startups and enterprises embracing the digital transformation wave must adopt a forward-thinking approach, ensuring innovations like integrated suites, AI-powered analytics tools, and secure communication platforms are equipped to tackle both present and future challenges," said Rakeeb Rafeek, Market Strategy Lead, Zoho Workplace.

India's stage of digital workplace transformation

According to the survey, India, which has the highest DX maturity score, could potentially reach an advanced maturity level in digital workplace transformation in the coming decade. The findings show that organisations in developing nations like India are at a critical juncture in their DX journey, moving from legacy systems to modern tools and often leapfrogging intermediate phases. As per the survey, 71% of employees based in India are at advanced maturity levels (level 3 and above), higher than the global average of 61%. This is owing to the fact that Indian professionals are actively involved in DX, resulting in higher perceived maturity scores as employees directly witness improvements in workflows and efficiency during this transition.

Key drivers in workplace processes driving DX maturity

India’s digital transformation is driven by key workplace processes that enhance operations and collaboration, even as workplaces grapple with areas for improvement. Over half (56%) of Indian workers use integrated, automated calendars, though 10% still rely on personal apps or don't use calendars. Project tracking is common, with 38% of managers using project boards and 41% holding regular team meetings. However, task delegation remains largely manual for 37% of respondents, and only 14% use automated systems, especially in larger enterprises and healthcare. Communication tool usage varies, with 63% of organisations using email for announcements and 68% using chat for team updates. Social intranet tools have low adoption at just 16%, despite offering richer, interactive communication. The government and education sectors lag in automation, with less than 20% using automated ticketing systems.

State of security preparedness

nly 37% of organisations offer cybersecurity training to their employees. The country lags behind both APAC (44%) and the global rate (41%), indicating a gap in employee readiness to counter cyber threats. In terms of reporting of security incidents, it stands at 25%, with only technology departments and larger teams (51+ members) showing strong adherence, underscoring the need to encourage prompt incident reporting across other demographics.  The survey also found secure remote work guidelines are followed by only 33% of organisations in India, and among employees following remote or hybrid mode of work, it is less than 50%.

While 74% of Indian organisations have a way for employees to report suspicious emails within their email client, leaving 26% relying on manual judgment. Only 17% of Indian workplaces stated that they have advanced security alert systems for suspicious emails, with the government and development sectors leading in adoption at 36% and 39%, respectively.  India leads in advanced authentication measures, with 63% of organisations adopting these tools, while the global average is 49%. Additionally, the survey revealed that 42% of Indian companies have implemented data protection protocols, twice the APAC average.

In terms of regulatory compliance, only 22% of Indian organisations claim their security protocols involve compliance with industry-specific regulations, close to the global average of 24%. 31% of Indian organisations have implemented physical security measures, surpassing the global average of 28%.  India also leads in password management tools at 33% and role-based access at 39%, emphasising the importance of limiting access based on roles for better data security. The persistence of ad-hoc sharing behaviours signals the need for stricter policies and better education on secure sharing practices.

Adoption trends of Shadow applications

Shadow applications (tools used without official approval by an organisation's IT team) bring challenges such as security vulnerabilities, compliance risks, and oversight. In India, file sharing and storage (47%), communication (41%), and note-taking and documentation (28%) are the three top areas where employees are using shadow apps. Organisations must find a balance between empowering employees to use productivity-enhancing tools and implementing proper controls and security measures to mitigate risks. Addressing the widespread use of unapproved tools is crucial for maintaining security and compliance standards while maximising workplace efficiency.  

India's stance on leveraging AI in the workplace

Each region has adopted AI in varying capacities. In India, automated content creation (44%), and communication (52%) are the major use-cases for employees. This reflects India's proactive use of AI to streamline creative processes and promote efficient, AI-driven collaboration. High adoption rates in workflow automation (39%), predictive analytics (33%), and AI powered chatbots show strong momentum in utilising AI for efficiency. There are opportunities to expand AI-powered search and increase adoption in resource and security management, where APAC currently excels.

Impact of Change Management on Employee Experience

India also leads globally in employee satisfaction at 49%, indicating a clear correlation between maturity levels and positive employee experiences. In fact, respondents whose organisations had fully overhauled their workplace tools (like email, chat etc.) achieved higher maturity scores (average 66.7) and reported a more positive work experience (64%), aided by vendor support that facilitated a smooth transition from fragmented systems. However, change in specialised workplace tools (like ERP systems or project management) leads to a lower overall positive work experience. Organisations that make minimal or no updates to their digital tools tend to have lower maturity scores (~61) and a mixed work experience (45% positive), indicating that the lack of change may limit exposure to modern tools and hinder long-term transformation.

he way forward for reaching peak workplace DX maturity

Currently, 27.5% of respondents remain at Level 2 maturity, while 65% are at Level 3. Moving from Level 2 to Level 3 requires significant tool and process enhancements, such as integrating suites and workflows. This transformation can take 2-3 years, and up to 5 years for advanced Level 3. The cost for this would be Rs. 40,000 - Rs. 80,000 per employee annually, as per the study. Advancing from Level 3 to Level 4, however, demands the adoption of advanced platforms and comprehensive process optimisation. This transition can take over 10 years and cost Rs. 80,000 - Rs. 1,70,000 per employee annually, the study states.

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About Zoho

With 55+ apps in nearly every major business category, Zoho Corporation is one of the world's most prolific technology companies. Headquartered in Chennai, India, Zoho is privately held and profitable with more than 15,000 employees. For more information, visit: www.zoho.com

Managing The Twin Challenges Of Hypothyroidism And Anaemia In India

* Hypothyroidism affects nearly 1 in 10 adults[i] in India

* 41.8% people living with hypothyroidism are also diagnosed with anaemia[ii]

The burden of both hypothyroidism and anaemia is on the rise. Anaemia amongst women between 15 and 49 years increased from 53% in 2015-16 to 57% in 2019-2021

Women are three times more likely to be affected by hypothyroidism than men. The elderly are another group typically affected by it as well.i

In India, 42 million people are affected by thyroid diseases, with hypothyroidism being the most prevalent impacting 1 in 10 adults[iii]. Anaemia, often the first sign of hypothyroidism, affects 41.8% of those with hypothyroidismi ii. This World Thyroid Awareness month, its important to remind people about this dual challenge that may significantly affect overall productivity and quality of life, if left untreated.

Anaemia, a condition characterised by a lower-than-normal count of red blood cells, often coexists with hypothyroidism.[iv] In hypothyroidism, the butterfly-shaped thyroid gland located in your neck doesn’t produce enough thyroid hormones. These hormones are crucial because they regulate your body’s metabolism, which affects how your body uses energy. The symptoms of these conditions can overlap, particularly during winter, when pale skin can mask the signs of anaemia. Despite this connection, it is often overlooked.

In winter, the body’s heightened demand for thyroid hormones to generate heat and regulate temperature can worsen common symptoms, including weight gain, fatigue, depression, dry and coarse skin and hair, difficulty dealing with the cold, and a tingling sensation in the hands, amongst others. Women are three times more likely to be affected by hypothyroidism than men – and the elderly are another group typically affected by it as well.i

How are they linked?

Low thyroid levels slow down the production of red blood cells, a process further complicated by the effects of thyroid diseases like hypothyroidism or Hashimoto’s thyroiditis.  These conditions often lead to vitamin B12 deficiency, which can also affect red blood cell production. Additionally, low thyroid levels can interfere with iron absorption, disrupting various metabolic processes.[v] If either is not treated, these issues can amplify the problem and make management of the condition harder. Raising awareness about this connection is necessary, not only for timely and accurate diagnosis, but also to ensure patients receive the appropriate care and treatment.

Dr. Rohita Shetty, Medical Affairs Head, Abbott India said, “Hypothyroidism and anaemia are significant health concerns in India, but they can be effectively managed with timely diagnosis and consistent treatment. Educating more people about the linkage between these two conditions and encouraging those with symptoms to seek medical advice promptly is key. For example, if you notice a family member feels cold even in the summer or a friend often complains about never-ending fatigue, encourage them to see a doctor and get tested.” 

Dr. Anusha Handral, Consultant Endocrinologist, Manipal Hospital, Bengaluru added, “Today, the burden of both hypothyroidism and anaemia is on the rise. For instance, anaemia amongst women between 15 and 49 years increased from 53% in 2015-16 to 57% in 2019-2021.[vi] It’s extremely important for people to understand the connection between these two conditions, as it will aid in diagnosis and ensure appropriate advice and treatment.”

People in high-risk groups who should routinely screen for these conditions:

Women (especially pregnant women)

The elderly

People with autoimmune diseases (like Celiac or Crohn’s disease)

Those with nutritional deficiencies (including of various vitamins from B12 to D, iron, and more)

People with chronic illness (such as diabetes, chronic kidney disease, and liver disease)

Those with chronic acidity and digestive disorders

Diagnosis is key for better management of both conditions.

What’s important is staying vigilant about your health. It’s good to remember that early detection and treatment can make a significant difference. Individuals experiencing these symptoms should consult their doctor for next steps on screening. This may include a thyroid function test or checking their complete blood count and markers like ferritin, vitamin B12, and folate levels for anaemia. Take charge of your health to lead a better quality of life every day!