RBI Approves Reappointment Of Sanjay Agarwal As MD & CEO Of AU Small Finance Bank For A Further Three-Year Term

AU Small Finance Bank (AU SFB), India’s largest Small Finance Bank and the first SFB in over a decade to receive in-principle approval from the Reserve Bank of India (RBI) to transition into a Universal Bank, today announced that the RBI, vide its letter dated February 12, 2026, has approved the reappointment of Sanjay Agarwal (DIN: 00009526) as the Managing Director & Chief Executive Officer for a further period of three years, effective April 19, 2026.

This follows earlier approvals from the Board on October 17, 2025, and shareholders on December 26, 2025, subject to RBI’s confirmation.

Mr. Agarwal first became MD of AU Financiers on February 14, 2008, and subsequently MD & CEO of AU Small Finance Bank on April 19, 2017, when the institution transitioned into a bank. Since then, each of his terms -including the ongoing one from April 19, 2023 to April 18, 2026, has been approved by RBI. This latest approval marks his third consecutive RBI-sanctioned term post conversion, underscoring long-term stability, strong governance, and regulatory confidence in his leadership.

The approval comes at a landmark moment as AU prepares for its potential transition into a Universal Bank, subject to final RBI approval. Continuity in leadership at this stage strengthens AU’s readiness and reinforces its credibility for the next phase of growth.

Under Mr. Agarwal’s stewardship, AU has transformed from a small NBFC into India’s most successful Small Finance Bank, driven by:

Strong governance and compliance culture

Consistent financial performance

Prudent risk management

Customer-centric business model

Disciplined expansion across secured retail and emerging segments

Progressive digital transformation powered by AU 0101, AI-driven operations and data-led banking

This continuity assures all stakeholders of AU’s stability, resilience and sustained strategic direction.

Harun R Khan, Chairman, AU Small Finance Bank, said, “We welcome the Reserve Bank of India’s approval of Sanjay Agarwal’s reappointment. For the Board, this reaffirmation from the regulator is a strong validation of AU’s governance discipline, leadership stability and long-term direction. The timing is especially significant as AU stands at the threshold of its Universal Bank transition under the guidance of RBI. Continuity at the top ensures that our strategic priorities are pursued with clarity, prudence and unwavering responsibility. The Board is confident that under Sanjay’s leadership, AU will continue to uphold the highest standards of trust, transparency and sustainable growth.

On his reappointment, Sanjay Agarwal, Founder, MD & CEO, AU Small Finance Bank said,
“I sincerely thank the Reserve Bank of India for its continued trust and approval of my reappointment. Their confidence in AU’s governance, culture and long-term vision is deeply humbling. Over the years, we have built a Bank powered by inclusion, innovation, integrity and a strong sense of responsibility towards every stakeholder. As we enter the next three years and as AU prepares for its transition into a Universal Bank - our focus will be on strengthening our secured retail engines, accelerating our AI-driven transformation, expanding our liabilities franchise, and ensuring AU remains a trusted, progressive and future-ready Bank for millions of Indians. My commitment to AU SFB, to our people, our customers, our shareholders and our communities -remains unwavering.”

This leadership stability comes at the most decisive phase in AU’s history as it stands on the cusp of becoming a Universal Bank ensuring strategic continuity and organisational resilience.

About AU Small Finance Bank

AU Small Finance Bank Limited (AU SFB) is a Scheduled Commercial Bank and has established itself as India’s largest Small Finance Bank since commencing its banking journey in April 2017. Founded in 1996 by Mr. Sanjay Agarwal, a first-generation entrepreneur, AU enters its 30th year of operations with a legacy of deep-rooted “Dharma” of customer centric service—having built, over three decades including more than eight years as a bank, a sustainable and inclusive financial institution that empowers underserved and under-reached communities through a robust retail banking model. AU has received an in-principle approval from RBI to transition to a Universal Bank.

With deep customer insight across India, AU provides comprehensive banking solutions across deposits, loans, credit cards, premium banking, remittance services, merchant solutions, insurance, and investments. As a tech-led bank, AU offers differentiated digital experiences through innovations like 24x7 video banking, WhatsApp Banking, Chatbots, UPI QRs, merchant lending, and its award-winning AU 0101 app.

AU SFB’s wide network of over 2,726 banking touchpoints across 21 States and 4 Union Territories enables service to more than 1.25 crore customers, powered by a workforce of 59,800+ employees. As on 31st Dec’25, Bank has a Shareholders Funds of ₹19,085 Cr, Deposit base of ₹1,38,415 Cr, Total Loan Portfolio of ₹1,29,898 Cr and a Balance sheet size of ₹1.74 Lac Cr+.

AU SFB is listed on NSE and BSE and is rated ‘AA/Stable’ by CRISIL Ratings, ICRA Ltd., CARE Ratings.

Love, Thoughtfully Chosen: Valentine’s Day Gifts That Fit Everyday Life

Valentine’s Day today is less about grand gestures and more about meaningful ones. As self-care and wellness continue to define modern lifestyles, gifting has naturally evolved, shifting from one-day indulgences to choices that reflect care, intention, and everyday comfort. Whether it’s grooming, beauty, or wellness, gifts that become part of daily routines often leave the deepest impression.

This Valentine’s Day, Vestige presents a thoughtfully curated range of personal care, nutrition, and lifestyle products that make gifting feel relevant, practical, and heartfelt, celebrating love through everyday moments of care.

What Vestige Can Offer This Valentine’s

Vestige’s product portfolio is rooted in wellness, mindful living, and everyday essentials. From grooming and beauty to nutrition and lifestyle products, the brand focuses on offerings that fit seamlessly into modern routines. Many of Vestige’s personal care and wellness products are vegan and cruelty-free, making them a thoughtful choice for consumers who value conscious, responsible gifting alongside quality and effectiveness.

Valentine’s Picks for Him and Her

1. Vestige Prime Krill Oil Capsules

Vestige Prime Krill Oil is sourced from Antarctic krill and contains Omega-3 fatty acids like EPA and DHA, along with astaxanthin that helps naturally protect the oil from oxidation. These nutrients are easily absorbed by the body and help support heart, brain, and liver health. Regular use helps reduce harmful triglycerides, lower bad cholesterol, and improve overall Omega-3 levels. It’s a great daily supplement for long-term heart health.
MRP: INR 1654

2. Veslim Shake for healthy weight management

Veslim Shake is a nutritious meal replacement that helps manage weight in a healthy way. It provides balanced nutrition of 9 g of protein with PDCAAS #1, 3.35g fiber and 20 essential vitamins and minerals. It is available in five different flavours – Mango, Vanilla, Rise Kheer, Kulfi and Dutch Chocolate to break the taste barrier and hep you choose your favourite flavour as per your preferences. The shake keeps you full for longer, helps reduce unhealthy cravings, and is easy to digest. With a low glycemic index and no trans-fat, it fits well into a healthy lifestyle.
MRP: INR 2327

3. Vestige Prime Concentrated Mineral Drops (CMD)

Vestige Prime Concentrated Mineral Drops is a natural sea mineral supplement that is extracted from the Great Salt Lake of Utah, USA. It comes with 84 human-grade minerals that are highly bioavailable, resulting in faster absorption. Just 7 drops in one litre of water can mineralise your drinking water instantly and help in improving hydration, digestion and supports overall well-being.
MRP: INR 1400

4. Veg-Collagen with Rosehip Extract & Vitamin C

As we age, collagen level naturally decreases, which can affect joints, skin, and flexibility. Vestige Veg-Collagen supports joint comfort, flexibility, and skin health. Rosehip extract helps reduce joint stiffness, while Vitamin C supports natural collagen formation. This vegetarian formula also helps improve skin hydration, elasticity, and reduce signs of ageing.
MRP: INR 1050

5. Veslim Personalised Protein Powder

Protein plays a key role in maintaining steady energy levels between meals, keeping you fuelled and focused throughout the day. Support your nutrition goals with our high-quality Veslim Personalised Protein Powder, which is a blend of whey and soy protein. Each serving (6 grams) provides 5 grams of protein, which will fulfill your daily protein needs and support your overall well-being by curbing your hunger. Whether you are adding extra protein to your shakes or meals, it’s a simple and convenient way to stay on track. Add a scoop to your routine and enjoy the benefits of an easy protein boost anytime, anywhere.
MRP: INR 2516

Valentine’s Picks for Her

1. DewGarden Fly Sanitary Napkin

Personal care is an important part of wellness. DewGarden Fly Sanitary Napkins are designed for comfort and hygiene, making them a thoughtful addition to a wellness gift. It is a hygienic, antibacterial sanitary napkin that comes with 8-layer protection and is also embedded with a graphene-anion chip with FIR technology for advanced protection. Far Infrared energy enhances blood circulation, supports women’s health, and may relieve menstrual discomfort. It prevents bacterial growth, eliminates odour for all-day freshness and eases menstrual cramps. Including such essentials shows care for everyday needs and comfort.

MRP: INR 270

2. Vellino Nail Lacquer Starlit Moonstone Kit

Vellino Starlit Nail Lacquer Kit is designed to be chip-resistant & long-lasting wear. Each featuring three y shades designed to suit different moods, moments, and occasions. Whether playful, bold, subtle, or celebratory, the kits empower consumers to express how they feel-right at their fingertips. The products are best known for intensely high-pigmented colours, Quick-dry formula for effortless application and a mirror-like glossy finish.

MRP: INR 785

3. Vestige Shatavari Max

Shatavari has been used in Ayurveda for thousands of years as a female reproductive tonic. It is also known as the Queen of Herbs due to its numerous benefits in promoting women's health and as a hormone balancer. It is rich in plant estrogen that supports female health from adolescence to menopause. It helps to relieve symptoms of PCOD, PCOS and premenstrual syndrome (PMS), regulates irregular cycles and related hormonal levels.

MRP: INR 609

4. Skin Formula 9 Youth Elixir

An exquisite blend of precious gold dust and multi-functional botanical actives that instantly boosts the skin’s natural radiance and gives it a supple, renewed and youthful look. A youth extending serum, which works to restore skin’s elasticity, remarkably reduces the appearance of wrinkles.

MRP: INR 2060

This Valentine’s Day, choose a gift that supports health from the inside out. So, choose the wellness products that are practical, thoughtful, and show genuine concern for your loved one’s well-being, not just for one day, but every day.

HOSMAT Hospitals Partners With South United Football Club As Official Sports Medicine & Medical Services Leader

Launches On-Site Sports Medical Centre at South United Football Club; Sets Up Full-Spectrum On-Ground Medical Ecosystem

HOSMAT Hospitals, a recognised leader in orthopaedics, trauma and sports medicine for over three decades and now expanding into a multi-specialty hospital group, has entered into a three-year strategic medical partnership with South United Football Club (SUFC) a professional football club with a structured development pathway and a world-class residential academy model, situated in the heart of Bengaluru and operating a professionally structured football ecosystem spanning grassroots to elite competition, to deliver end-to-end sports medical services, emergency readiness, and on-site clinical care for the Club.

As part of this partnership, HOSMAT has launched a dedicated On-Site Sports Medical Centre at SUFC, creating a structured, hospital-grade medical support system embedded within the Club’s training and competition environment. HOSMAT will lead and operate SUFC’s medical clinic and manage all medical-related requirements for players and team personnel across training and championship periods.

The collaboration establishes a structured sports-medicine and emergency-care framework integrating preventive screening, rapid response, sideline medical readiness, and referral continuity - aligned with global best practices in competitive sport.

Sports medicine partnerships of this nature are increasingly becoming the standard across professional sports ecosystems worldwide.

International sports health studies indicate that structured medical oversight and periodic screening programs can reduce preventable sports injuries by 30–50% and significantly improve return-to-play timelines through early intervention and rehab planning. Event-side emergency response systems have also been shown to reduce critical response times by up to 40% when on-site medical teams are embedded.

Under the agreement, HOSMAT will provide:

Annual comprehensive health checks and sports-specific medical screening

Dedicated ambulance services with a trained medical team during championships and major matches

Full clinical management and nursing support for the SUFC On-Site Sports Medical Centre

Discounted inpatient and outpatient treatment services at HOSMAT for SUFC players and staff

Supply of essential medical consumables for the on-site clinic at no cost

Referral pathways for advanced orthopaedic, trauma, and rehabilitation care

This integrated model ensures that medical care is available across the full athlete journey - from prevention and screening to emergency care and rehabilitation - within and beyond the sporting venue.

Speaking about the partnership, Anisha Chandy Eckardt, Managing Director, HOSMAT Hospitals, said:

“Modern sport demands structured medical leadership - not just emergency response, but prevention, monitoring, and recovery continuity. At HOSMAT, sports medicine is built on decades of orthopaedic, trauma, and rehabilitation excellence. Our partnership with SUFC, along with the launch of the on-site sports medical centre - brings hospital-grade medical systems directly into the sporting environment, reducing response time, improving injury outcomes, and supporting athlete longevity.

The Union Budget’s strong emphasis on emergency care expansion, allied-health capacity, and decentralised healthcare delivery reinforces exactly this kind of embedded, ecosystem-level medical model. We see this partnership as both performance-enabling and policy-aligned.”

Mohamed Rafik - CEO, SUFC, addressed the crowd reinforcing on the strategic collaboration, said:

“Player safety and medical preparedness are core to competitive performance today. Partnering with HOSMAT Hospitals, a leader in sports injuries, orthopaedics and trauma care, gives us clinical depth both on and off the field. With an on-site sports medical centre, medical leadership, ambulance readiness and preventive health screening, we are strengthening our athlete care framework to global standards.

Importantly, this medical facility is not limited to our professional first team. It will support our football academy, community programmes and all on-ground activity at SUFC — from toddlers and grassroots participants to amateurs, semi-professionals and elite players. As one of the few football clubs offering structured medical support across the full football community, SUFC will have a deployed physiotherapist and a trained male nurse on-site to ensure immediate first aid, injury management and clinical care for everyone within our ecosystem.”

About HOSMAT Hospitals

HOSMAT Hospitals is a Bengaluru-based multi-specialty hospital group with a long-standing leadership position in orthopaedics, trauma care, sports injury management, and rehabilitation. With decades of surgical and emergency expertise, HOSMAT is widely recognised for outcomes-driven musculoskeletal and trauma care.

About SUFC

South United Football Club (SUFC) is a professional football club based in Bengaluru, dedicated to developing talent from grassroots to the professional level. Established in 2012, SUFC has trained over 13,000 young footballers and built a strong foundation with Elite Youth Teams in the U-13, U-15 and U-17 categories, alongside a Senior Men’s Team.

The Club has a proven competitive record, including participating in the KSFA Super Division, I-League 2nd Division, and representing South India in the 134th Edition of the Durand Cup as the only team from the region. SUFC also competes in the Reliance Foundation Youth Development League (2025–26) and has had over 80 players selected for the prestigious Santosh Trophy.

With academies in Bengaluru, Pune and Hyderabad, SUFC continues to strengthen grassroots football and has launched its Residential Academy in Bengaluru, providing aspiring footballers with elite training, structured development, and competitive exposure. SUFC’s vision is to build a thriving football ecosystem that identifies, develops, and promotes young talent, providing a clear pathway to succeed at national and international levels while fostering a strong football culture in India.

Photo Caption: Image 3: Mr. Mohammad Rafik, CEO SUFC, and Mrs. Anisha Chandy Eckardt, Managing Director, HOSMAT Hospitals, unveiled the new jersey marking the official partnership between Hosmat Hospitals and South United Football Club (SUFC).

Living Longer, Planning Better: Star Union Dai-ichi Life Insurance & Anatara Join Hands To Raise Awareness About Need For Senior Care

SUD Life, Antara Senior Care collaboration aims to spread information on integrated care solutions and financial tools for India’s ageing population

To improve awareness about and access to the availability of senior care services and products, Star Union Dai-ichi Life Insurance (SUD Life), one of India’s fastest growing and prominent life insurance providers in India has joined hands with Antara Senior Care – India’s only fully integrated senior care ecosystem. The tie-up takes an integrated approach towards senior wellness and financial literacy with the initiative set to culminate in the launch of specialised financial products for seniors.

According to The Longitudinal Ageing Study of India (LASI) 2021 report by the Ministry of Health & Family Welfare, only 28% seniors are aware of any concessions, schemes or benefits available for them, a mere 18% are covered by health insurance, and 78% live without pension cover. The fact that ~70% seniors are completely dependent on family and relatives for everyday needs despite various government schemes and emerging private sector solutions underlines the need for initiatives to further awareness about age-care services. The SUD Life-Antara partnership is a decisive step in that direction.

Mr. Abhay Tewari, MD & CEO, Star Union Dai-ichi Life Insurance, said, “We are delighted to partner with Antara to deliver a structured and holistic approach to senior citizen well-being, integrating financial security with overall wellness. At its core, this initiative is about helping people understand their choices and plan with more confidence. As longevity increases, such integrated solutions will play a critical role in helping individuals plan with confidence for the years ahead.”

Ishaan Khanna, CEO, Antara Assisted Care Services, said, “We are pleased to collaborate with Star Union Dai-ichi Life Insurance to promote well-informed, proactive ageing, enabling seniors to lead healthier, more independent lives. Backed by the Max Group’s legacy in healthcare and the experience of developing one of India’s most comprehensive senior care ecosystems, Antara is uniquely positioned to help SUD Life Insurance customers and their families understand various facets of holistic wellness to secure their future.”

SUD Life, in its commitment to serving India’s senior community and the entire population at large, has partnered with Antara, India’s fully integrated senior care ecosystem, to deliver digital-first, information-rich communication for customers and employees. Leveraging Antara’s expertise from serving over 5 lakh seniors across residences, NABH-accredited Care Homes, and its D2C wellness platform AGEasy, this collaboration will drive awareness on the different types of care needed through various phases of ageing. Antara experts will lead webinars and on-ground engagements, while SUD Life insurance specialists have curated exclusive financial products tailored for Antara’s customers, equipping seniors and their families with holistic solutions for health and financial security.

India is at the cusp of a significant demographic shift. According to the JLL-ASLI 2024 report, the country’s senior population is poised to more than double from 156.7 million in 2024 to 347 million by 2050. UNFPA data projects that the population of people aged 80+ in India will grow by approximately 279% between 2022 and 2050, bringing with it complex challenges be they financial or care related. Addressing these requires integrated, scalable solutions that go beyond healthcare alone – a gap addressed by this tie-up between SUD Life and Antara Senior Care.

Tata Capital Launches Nationwide Public Initiative ‘Sawaal Karo, Phir Loan Lo’ To Promote Informed Borrowing

Tata Capital, the flagship financial services company of the Tata Group, has launched ‘Sawaal Karo, Phir Loan Lo’, a nationwide public awareness initiative designed to encourage informed borrowing as access to credit continues to expand across India.

As loans increasingly influence key life milestones and lifestyle choices, technology has made credit more accessible than ever through simplified processes and minimal documentation. Against this backdrop, the initiative urges consumers to pause, ask the right questions, and fully understand their financial obligations before committing to a loan.

Speaking on the launch, Rajiv Sabharwal, Managing Director and CEO, Tata Capital, said, “Rising aspirations and wider access to formal credit are among the key pillars of India’s growth story. At Tata Capital, we remain deeply committed to the Tata Group’s values of transparency, responsibility, and ethical conduct. ‘Sawaal Karo, Phir Loan Lo’ is a people-first call to action that empowers individuals to make well-informed borrowing decisions. Through this initiative, we aim to foster greater financial awareness and contribute to a more resilient and responsible credit ecosystem in India.”

The initiative will reach borrowers across demographics and geographies through a mix of digital platforms, social media, microsites, blogs, films, and easy-to-understand informational and interactive content, ensuring broad and meaningful engagement.

HDFC Flexi Cap Fund Crosses ₹1 Lakh Crore AUM Milestone

HDFC Asset Management Company Limited (HDFC AMC), investment manager to HDFC Mutual Fund (HDFC MF) and one of India’s leading mutual fund houses, today announced that HDFC Flexi Cap Fund has crossed the ₹1 lakh crore mark in assets under management (AUM). The fund’s achievement marks a significant milestone in its growth journey. It reflects our investors’ trust, performance across market cycles, and a disciplined investment approach.

Launched in January 1995, HDFC Flexi Cap Fund follows a flexible, research-driven investment strategy, enabling it to dynamically allocate across market capitalisations and sectors while aiming on long-term wealth creation. Over the years, the fund has remained a core equity holding for investors seeking participation in India’s long-term growth story.

Commenting on the milestone, Navneet Munot, MD & CEO, HDFC Asset Management Company, said, “The true milestone for us is the fund’s three-decade-long journey of performance across market cycles. Through periods of expansion, correction and structural change, the fund has remained anchored to a robust research-led investment process, with a clear aim of long-term wealth creation. The ₹1 lakh crore AUM milestone is, in many ways, an outcome of this structured process. It is the trust that millions of investors have placed in HDFC Flexi Cap Fund and truly belongs to all our investors and partners who have stayed the course over the years.”

The milestone comes at a time when investor participation in equity mutual funds continues to deepen, with flexi cap funds playing a critical role due to their ability to adapt to changing market conditions. HDFC Asset Management Company remains committed to maintaining high standards of governance, research excellence, and investor-centricity, as it continues to support investors in their long-term financial journeys.

About HDFC AMC:

HDFC Asset Management Company Limited (HDFC AMC) is an Investment Manager to HDFC Mutual Fund, one of the largest mutual funds in the country. It was incorporated under the Companies Act, 1956, on 10th December 1999 and was approved to act as an Asset Management Company for HDFC Mutual Fund by SEBI on 3rd July 2000. It has other SEBI licenses viz. PMS and AIF. HDFC AMC manages a diversified asset class mix across Equity and Fixed Income/Others. It also has a countrywide network of branches along with a diversified distribution network comprising Banks, Independent Financial Advisors and National Distributors.

Aveeno Baby Strengthens Its Sensitive Skin Portfolio; Launches Daily Moisture Cleansing Bar In India With The Power of Oat

Link to campaign: https://www.instagram.com/reel/DTezaukAJmx/?igsh=MTdxdWd6Z29kaHFjMw

Aveeno Baby, a paediatrician recommended brand for a baby’s sensitive skin expands its science backed product portfolio with the launch of Aveeno Baby Daily Moisture Cleansing Bar, a premium soap-free cleansing bar with the power of oats that cleanses gently without drying. An innovation designed for the Indian market, Aveeno Baby Daily Moisture Cleansing Bar provides Indian parents a superior cleansing solution with the power of colloidal oatmeal to address their baby’s sensitive skin conditions.

Developed with pedriatricians & dermatologists, the all new Aveeno Baby Daily Moisture Cleansing Bar offers gentle and mild cleansing (pH 5.5) without stripping the skin’s natural moisture, helping preserve, soothe and strengthen the skin barrier making it suitable for newborns from birth. Aveeno Baby’s cleansing bar is crafted using a sulfate-free, coconut-derived surfactants which creates a mild, rich, creamy, and stable foam without irritating the skin.

Backed by an robust safety and efficacy study conducted among newborns, babies and toddlers with sensitive skin, the premium non-soap bar has been clinically tested to provide gentle cleansing, reduced dryness and enhanced barrier function. Unlike conventional soaps, which are often alkaline and may disrupt the skin’s acid mantle, Aveeno’s Baby’s soap-free cleansing bars are formulated to be milder and are commonly used to provide gentle care for a baby’s sensitive skin.

Sharing the rationale behind the launch, Manoj Gadgil, Business Unit Head – Essential Health & Skin Health and VP Marketing, Kenvue said, “Over the last decade, there has been significant increase in babies and children suffering from sensitive skin conditions like Atopic Dermatitis (AD), eczema and diaper dermatitis largely due to extreme weather and environmental conditions. As per the Indian Academy of Pediatrics (IAP), the incidence of AD in Indian children has increased by approximately 20-39%[1]. Given the growing incidents, parents are increasingly seeking diverse solutions to prevent and effectively manage these conditions.

We are excited to introduce the Aveeno Baby Daily Moisture Cleansing Bar, bringing the same goodness of colloidal oat to a new bar format and further strengthen our clinically proven sensitive‑skin portfolio in India. This innovation reflects our deep understanding of baby skin science and physiology, developed in collaboration with pediatricians & & dermatologists, to create a superior product that offers relief and hydration creating a strong foundation for a baby’s healthy skin.”

Aveeno Baby’s latest innovation was launched at 63rd Annual conference of IAP-Pedicon 2026 by Dr. Alok Bhandari (Treasurer, IAP) along with eminent dignitaries from IAP with 2000+ HCPs from across India experiencing the brand’s science backed portfolio, commitment to innovation backed by industry-first clinical and scientific literature around sensitive skin in babies.

Dr. Dilip Tripathi, Regional Head of Baby & Women’s Health Research & Development at Kenvue, emphasized the clinical advantages of non-soap-based bars, stating “Sensitive skin requires specialized care, particularly in infants. Not all cleansers are equal and effective, especially for sensitive skin conditions. Today, premium soap-free cleansing bars are becoming the preferred choice in pediatric practice due to their effective cleansing properties while being gentle on the skin and preserving the natural barrier. Aveeno Baby Daily Moisture Cleansing Bar is clinically tested to provide gentle cleansing, reduce dryness with a balanced pH to protect the barrier function making it an ideal cleansing solution for babies with sensitive and compromised skin.”

Priced at INR 200/- Aveeno Baby Daily Moisture Cleansing Bar is available across key ecommerce platforms as well as modern trade outlets. To amplify the launch, Aveeno Baby will be launching a digital campaign on Meta and YouTube, supporting by influencer activities with mommy influencers to educate mums about sensitive skin conditions and need for science backed solution to better manage it.

About Aveeno Baby®: Aveeno® Baby is a paediatrician recommended brand made with the power of oat for baby’s sensitive skin’. The history of Aveeno® Baby is built upon the brand’s commitment to combine scientific research with the ingredients found in nature. Its scientists unlock the power of a selection of natural ingredients – science and nature, working together, in harmony. The brand brings nourishing solutions to skincare so even the most sensitive skin feels soothed and moisturized.

At Aveeno® the brand partners with healthcare professionals and leading experts – dermatologists, pediatricians, pharmacists and scientists making it a natural choice for a baby’s sensitive skin. For further information, visit Aveeno® India.