LG Electronics Demonstrates The Evolution Of The AI Home Ecosystem

* Driven by 'Affectionate Intelligence,' LG is Evolving Its AI Home ecosystem Designed to Simplify Everyday Life through Personalized and seamless Experiences

News Summary:

● LG Electronics outlined its vision for the AI Home experiences, built around AI-powered appliances, ThinQ AI™ Orchestration and autonomous home robots working together to simplify everyday life.

● Powered by LG’s Affectionate Intelligence, the evolving ThinQ ecosystem is

designed to understand household routines, anticipate user needs and deliver more personalized, seamless and proactive home experiences.

● LG Electronics also highlighted how innovations already available in India, including AI Wash™ 2.0 and ThinQ-enabled appliances, represent important building blocks toward its long-term vision of AI Home.

● As rising incomes, urbanization and home renovations continue to drive

premiumization across India’s appliance market, LG Electronics is well-positioned to meet growing demand for premium and intelligent home solutions. The company sees strong momentum in categories such as large-capacity and front-load washing machines, where consumers are increasingly prioritizing convenience, hygiene, energy efficiency and AI-powered features that enhance everyday living.

LG Electronics (LG) shared its vision for AI Home experiences, presenting a roadmap toward a “Zero Labor Home” where intelligent technologies proactively reduce daily household effort and enhance everyday living.

At the heart of this vision is LG’s belief that the future home should not simply connect devices, but understand people, anticipate their needs, and take action on their behalf. To realize this vision, LG Electronics is building an AI Home ecosystem powered by three core pillars: AI-powered appliances, ThinQ AI™ orchestration, and autonomous home robots.

Together, these technologies form the foundation of the ThinQ AI Universe — LG’s autonomous, hyper-connected, and deeply personalized spatial operating system. Built on decades of hardware innovation and powered by LG’s Affectionate Intelligence, the ecosystem is designed to learn household routines, coordinate devices seamlessly, and ultimately eliminate everyday friction throughout the home.

The Three-Pillar Paradigm Shift

LG’s AI Home vision is built upon three interconnected technological pillars that work together to create a smarter, more autonomous living environment:

● AI-powered Appliances: LG’s next-generation appliances leverage AI-enhanced hardware technologies by embedding AI into LG’s core components, enabling the appliances to understand usage patterns, optimize performance, and deliver personalized care. For example, refrigerators can learn household routines and proactively adjust cooling cycles to preserve freshness while reducing energy consumption.

● ThinQ AI Orchestration: Serving as the brain of the AI Home, ThinQ AI Orchestration coordinates devices, services, and spaces through a centralized generative AI platform. Moving beyond simple device connectivity, ThinQ enables homes to understand context, anticipate needs, and provide seamless, personalized experiences through natural interactions.

● Autonomous Home Robots: Extending intelligence into the physical world, autonomous home robots act as AI-powered agents capable of performing household tasks and interacting with customers. Solutions such as LG CLOiD™ represent LG’s vision of Physical AI in the home, helping transform the concept of a “Zero Labor Home” into reality.

The Evolutionary Roadmap of the ThinQ AI

To demonstrate how this technology departs from standard consumer tech to continuously elevate consumer experience, LG outlined a clear structural evolution of the ThinQ platform, detailing its transition into a highly sophisticated, futuristic living environment:

● Phase 1 - Reactive Automation: LG ThinQ functioned as a convenient, smartphone-based remote control, enabling localized Wi-Fi monitoring, basic on/off operations, and remote troubleshooting through Smart Diagnosis™.

● Phase 2 – Continuous Adaptability: With ThinQ UP, over-the-air software updates, appliances continue to evolve after purchase, adapting to user habits over time to deliver increasingly personalized performance. ThinQ Care further enhances reliability by analyzing usage patterns and providing proactive guidance before potential issues arise, offering greater peace of mind.

● Phase 3 – The Orchestrated Universe: Powered by the generative AI-enabled ThinQ ON hub and integrated with Athom’s open ecosystem, Homey, LG supports more than 50,000 devices across hundreds of brands. The platform interprets natural conversational context to coordinate unified home actions, creating a seamless and highly personalized living environment with minimal manual intervention.

“India is entering a transformative phase of home appliance premiumization, catalyzed by rising household incomes, rapid urbanization, and a clear consumer desire to modernize living spaces. Today’s Indian consumer is moving well beyond basic functionality; they are actively seeking intelligent, connected solutions that bring us closer to the ultimate vision of a 'Zero Labor Home' ecosystem. We see momentum in this space, across all product categories. Our premium products are experiencing rapid adoption, as families prioritize advanced, hyper-connected features that embrace AI,” said, Young Min Hwang,-Vice President, Home Appliance Solution, LG Electronics India Limited.

Expanding Horizons: The Rise of LG CLOiD

The architectural peak of this ecosystem is realized through LG CLOiD, LG's home-specialized autonomous AI agent unveiled at CES 2026. Powered by an advanced spatial vision engine, CLOiD navigates homes autonomously to execute physical chores.

Through a deep integration with the ThinQ ON hub, CLOiD acts as a physical extension of the digital environment—coordinating with localized appliances to maximize consumer convenience, such as automatically starting the washer and dryer or preparing workout clothes and towels in advance of the homeowner’s arrival. CLOiD’s fluid movement is driven by the LG Actuator AXIUM™, a highly efficient, modular actuator platform that serves as the “joints and muscles” of the robot. Integrating the motor, reducer, and drive into a single, compact all-in-one unit, LG Actuator AXIUM™ delivers precise control, space efficiency, and optimized performance.

Baek Seung-Tae, President of the LG Home Appliance Solution Company said, "By combining decades of hardware expertise with Affectionate Intelligence, we are moving beyond basic appliances to deliver holistic, user-centric life solutions focused entirely on ultimate everyday convenience, solving real-life problems, and providing an elevated experience that lets premium urban living flow effortlessly."

Strategic Localization and Indian Manufacturing Blueprint

Recognizing the unique demands of the Indian market, where premium appliance adoption is surging across metro hubs, LG India is backing its software evolution with robust infrastructure. The company’s state-of-the-art manufacturing plants in India are integrated into the global AI roadmap. This ensures that next-generation components are localized and scaled efficiently, supporting a broader rollout of AI-centric washing machines, refrigerators, air conditioners, and cooking systems to bring personalized and convenient AI Home experiences to Indian families.

About LG Electronics India Ltd

LG Electronics India Limited (LGEIL) was established in January 1997 in India. It is focused on various consumer electronics and B2B businesses, from home appliances and media entertainment to HVAC and commercial displays. LGEIL's manufacturing units at Greater Noida and Ranjangaon, Pune has the capacity to manufacture LED TVs, air conditioners, commercial air conditioning systems, washing machines, refrigerators, and monitors.  

Dhan Brings Investing In US Stocks & ETFs To Indian Investors Via GIFT City

Photo Caption: L-R- Ritesh Kumar - Head of Business, India INX; Vijay Krishnamurthy - MD & CEO, India INX; Jay Prakash Gupta - Founder & COO, Dhan; Pradeep Ramakrishnan - ED, IFSCA; Raunak Rathi - Co-founder, Dhan; Siddarth Pai - Founding Partner, 3one4 Capital; Ketan Shah - CEO - Omni Channel Business, Dhan; Alok Pandey - Cofounder & CTO, Dhan; Pravin Jadhav - Founder & CEO, Dhan.

● Dhan introduces investing in US Stocks through India’s GIFT City framework regulated by IFSCA and aligned with RBI and FEMA requirements

● Dhan brings the US Stocks via India INX, in partnership with ViewTrade and Glomopay

● No account maintenance and custody fees; brokerage is 0.25% of transaction value

● Investors now have all features like SIPs in the US stocks & ETFs, super orders, and seamless portfolio tracking

Dhan, one of India's fastest-growing trading and investing platforms, has introduced access to US stocks & ETFs for Indian investors through the Dhan app, allowing them to invest in leading global companies and exchange-traded funds under a fully regulated framework.

The US stocks and ETFs are being offered through Raise IFSC Private Limited, Dhan's wholly-owned subsidiary and an India INX exchange member operating under IFSCA's GIFT City framework, in partnership with ViewTrade, Dhan's brokerage partner, and GlomoPay, its payments technology service provider.

Dhan charges no account maintenance and custody fees, while the brokerage is set at 0.25% of the total transaction value. Dhan brings several features popular with its users, including SIPs in US stocks and ETFs, super orders, and seamless portfolio tracking with analytics.

“We are excited about presenting Dhan investors the opportunity to invest in global companies and brands that shape our daily lives. Investing internationally in US stocks had lacked clarity and direction until recent times, Dhan solves the same for Indian investors by offering US investing via

IFSC GIFT City route. We believe Indian investors, while seeking to diversify their portfolios through US equities, should be able to do so through a trusted platform backed by a robust regulatory framework. That is precisely what we have built with Dhan," said Pravin Jadhav, Founder & CEO of Dhan.

The US market is home to some of the world's most influential companies, offering investment opportunities across technology, artificial intelligence, semiconductors, consumer businesses, healthcare, and a broad range of globally tracked ETFs. All Indian residents are eligible to invest in the stocks listed on both Nasdaq and NYSE. At this stage trading in derivatives is not allowed.

Dhan offers a transparent and convenient experience for its investors. Money and investments move between geographies and entities with full traceability, supported by time-bound processing for deposits and withdrawals and a dedicated customer support team. The investing experience remains focused, without unnecessary clutter or constant prompts.

Fund transfers are integrated with leading Indian banks enabling money to move directly and compliantly into investors' US accounts, with more banking partners to be added over time. Dividend income is subject to US withholding tax under the DTAA framework and is credited to the investor's ledger, allowing investors to claim the corresponding tax credit in India. Capital gains are taxed as per Indian tax rules, with short-term gains taxed at the investor's applicable slab rate and long-term gains at 12.5%.

US Stocks on Dhan is now available to all Dhan users through the Dhan app, allowing investors to get started directly within the platform.

About Dhan

Dhan (dhan.co) is a technology and product-led investment platform built for Long-Term Investors and Super Traders in India. The platform ranks among the top 10 stock trading platforms by active clients as per NSE and is known for its innovation-first approach to building transparent, high-performance investing experiences and exceptionally fast speeds for trade execution.

About Raise Financial Services

Raise Financial Services (raiseholding.co) is a technology-led financial services platform focused on enabling wider participation in India’s growth through the capital markets. As a new generation of financially aware Indians seeks high-quality, efficient investing experiences, Raise is building modern products designed for both active traders and long-term investors, with a strong emphasis on product, technology, customer experience and AI.

Raise operates multiple consumer ventures & products including - Dhan (dhan.co), Millions (millionshq.com), Upsurge (upsurge.club), Fuzz (askfuzz.ai), ScanX (scanx.trade), Filter Coffee (filtercofee.co) and Stratzy (stratzy.in).

Raise was founded in January 2021 by Startup Leader and Serial Entrepreneur - Pravin Jadhav, along with Alok Pandey, Jay Prakash Gupta, and Raunak Rathi. Raise is backed by Hornbill Capital, MUFG, BEENEXT and 3one4 Capital along with the best technology entrepreneurs and leaders from the Indian startup ecosystem.  

Nizami Dastarkhwan, A Special Culinary Showcase At Paranda, Taj Yeshwantpur, Bengaluru

Taj Yeshwantpur, Bengaluru presents Nizami Dastarkhwan at Paranda, an immersive culinary showcase celebrating the richness and legacy of traditional Hyderabadi cuisine. Rooted in time-honoured recipes and royal culinary traditions, the experience brings to life the depth, finesse and aromatic complexity that define the kitchens of the Nizams. Set against a Nizami-inspired décor that echoes understated opulence and heritage charm, the showcase promises a refined and evocative journey into Hyderabad’s storied culinary heritage.

The experience is elevated by the presence of Chef Bilal Khan from Taj Krishna, Hyderabad, whose expertise lends authenticity and depth to the menu. Renowned for his mastery of classic Hyderabadi specialities, Chef Bilal brings with him a nuanced understanding of regional flavours and traditional techniques, curating a selection that honours the city’s rich gastronomic legacy while offering guests an authentic taste of royal cuisine.

Guests can indulge in a thoughtfully curated à la carte menu featuring a diverse range of vegetarian and non-vegetarian offerings. From flavourful appetisers and comforting soups to robust slow-cooked mains, artisanal breads, fragrant biryanis and pulaos, and indulgent desserts, every dish reflects the hallmark balance of spice, richness and subtle sweetness that defines Hyderabadi cuisine.

Venue: Paranda, Taj Yeshwantpur, Bengaluru
Dates: 21st to 28th June 2026
Menu: À la carte
For reservations, please call 80669 00111. 

Malabar Gold & Diamonds Unveils ‘Nuwa’, A Natural Diamond Collection Inspired By Nature’s Finest Creations

Malabar Gold & Diamonds has unveiled NUWA, a new natural diamond jewellery collection inspired by the intricate patterns, textures, and subtle details found in nature. Conceived as a celebration of modern luxury through the lens of the natural world, Nuwa draws inspiration from the intricate details that often go unnoticed, from the striking rhythm of stripes and honeycombs to the fluid formations and organic patterns shaped by the earth itself.

Crafted in 18kt and 14kt gold with a touch of global sophistication, Nuwa features natural diamonds elevated through coloured gemstones, ceramic colour enamelling, and multi-tone rhodium finishes. The collection balances structure and softness, creating jewellery that feels refined, versatile, and relevant across occasions. Each design interprets nature’s pattern play through intricate detailing, fluid forms, and a distinctly modern aesthetic.

The latest edition of NUWA by Malabar Gold & Diamonds, celebrates modern luxury through natural diamonds, drawing inspiration from nature's finest creations and global design influence.

As part of the collection, acclaimed actress Kareena Kapoor Khan continues as the face of Nuwa. Known for her effortless elegance, confidence, and enduring appeal, she perfectly reflects the collection’s celebration of individuality, modern femininity, and timeless sophistication.

TVC Link: https://youtu.be/6rLzb5SHMVM?si=suC_wqHmKdJmWBiF

Commenting on the launch, M. P. Ahammad, Chairman, Malabar Group, said, “At the heart of this collection is an appreciation for pattern play - the intricate textures, formations, and details that quietly shape the world around us. With Nuwa, we wanted to translate that beauty into a contemporary diamond collection that feels sophisticated, versatile, and relevant to today's woman. Every piece reflects a balance between intricate craftsmanship and effortless elegance, creating jewellery that can be worn and appreciated across occasions and generations.”

The collection has been designed for women who appreciate understated luxury and meaningful design. Inspired by the harmony that exists in nature, Nuwa combines delicate detailing with strong visual character, offering a distinctive expression of modern diamond jewellery.

With Nuwa, Malabar Gold & Diamonds continues to strengthen its natural diamond portfolio through collections that combine craftsmanship, design innovation, and contemporary luxury while remaining rooted in timeless inspiration.

About Malabar Gold & Diamonds

Malabar Gold & Diamonds was established in 1993 and is the flagship company of Malabar Group, a leading diversified Indian business conglomerate. With an annual turnover of $9.41 billion, the company currently ranks as the 5th largest jewellery retailer globally and operates a strong retail network of over

445 showrooms across 14 countries, supported by offices, design centres, wholesale units, and manufacturing facilities across India, the Middle East, the Far East, the USA, the UK, Canada, Australia, and New Zealand. The group, owned by more than 3,500 shareholders, has over 30,000 professionals from more than 26 countries working towards its continued growth.

ESG has been a core commitment of Malabar Group since its inception. The Group’s CSR focus areas include health, housing, hunger eradication, education, environment, and women empowerment. The Group contributes five percent of its profits to social responsibility initiatives in the same country of operation, with programmes designed to create sustained community impact.  

PW IOI Launches Two-Year Professional Management Program In Product Management, Business Analytics & Startup Leadership

* The program is available at the Bengaluru Campus. Admissions are now open for the inaugural 2026-28 batch

PhysicsWallah Institute of Innovation (PW IOI) has launched a two-year full-time Professional Management Program (PMP) at its Bengaluru campus. The program offers two specialisations: Product Management & Business Analytics (PBA) and Startup & Business Leadership (SBL), designed for students building careers in product management, analytics, and entrepreneurship. Upon completion, students will receive a degree conferred by Medhavi Skills University.

The curriculum opens with a common first semester, covering business economics, financial literacy, marketing, general management, and communication. From Semester 2, students diverge into their chosen tracks. PBA students study product management, business intelligence tools (SQL, Power BI, Tableau), UI/UX, digital marketing, and MVP development. SBL students focus on venture building, opportunity identification, venture finance, unit economics, design thinking, and intellectual property.

AI tools are embedded across all four semesters, from Excel automation and data storytelling in Semester 1 to no-code platforms including Claude Code, n8n, Emergent, and Lovable in Semester 2. The tools are treated as an everyday working skill rather than a standalone subject. Practical applications run through both tracks. PBA students’ complete simulation-based industry projects and a Business Intelligence capstone. SBL students follow a structured, milestone-driven venture-building journey: 200+ customer interviews, MVP development, go-to-market execution, and a live pitch before 50+ investors in Semester 3, where top teams may receive real term sheet interest. In the final semester, PBA students move into placements and internships; SBL students choose between incorporating their own startup, with access to seed capital, government grants, or investor support via PW School of Startups (PW SoS) or interning within the startup ecosystem.

The program is open to graduates of any discipline who have scored at least 50% in 10th, 12th and Undergraduation. Candidates are evaluated on a 100-point admissions scorecard: entrance or professional score, personal interview, work experience, academic record, and diversity. Accepted entrance examinations include CAT, XAT, SNAP, NMAT, CMAT, MAT, KMAT, Karnataka PGCET, CA Foundation/Inter, and UPSC CSE. Shortlisted candidates will appear for a 30-minute personal interview conducted by PW IOI leaders and faculty. The application process begins with a registration fee.

Program fees start at ₹10,00,000 for the 2026–28 batch, payable across four semesters. A scholarship pool of up to ₹3 crore is available for meritorious students, with hostel accommodation available separately as well. The students will be mentored by faculty who bring real-world expertise and professional experience to the classrooms.

On the launch, Gopal Sharma, Chief Operating Officer, PhysicsWallah (PW) said, “We built this program around a simple belief, that the best way to learn anything is to practice it. By the time our students reach Semester 3, they're not writing case studies about startups; they're pitching live to investors for real term sheets. They aren't just learning about data tools; they're using them to solve real-world industry problems. At PW IOI, our vision has always been to prepare students for the industry and help them gain real- world skills through specialised programs, live industry exposure, and practice-led learning.

PW IOI's Professional Management Program is part of a broader push to make higher education practice-oriented and outcome-driven. Alongside the PMP, the institute offers a four-year undergraduate program in Computer Science and AI in partnership with Medhavi Skills University, with campuses in Bengaluru, Noida, Lucknow, and Pune.

Turkish Airlines Carried 7.9 Million Passengers In May 2026

Turkish Airlines announced passenger and cargo traffic results for May with 2.5% higher passenger capacity in terms of available seat kilometers compared to that of 2025. In May, number of passengers reached 7.9 million and total load factor realized as 84.0%, marking the highest May record in its history.

According to May 2026 Traffic Results;

The number of carried passengers recorded as 7.9 million. International load factor was 84.0% while domestic load factor was 84.4%.

Available seat kilometers (ASK), increased by 2.5% to 23.2 billion during the period of May 2026 from 22.6 billion for the same period of 2025.

Cargo/Mail carried during the period of May 2026 increased by 8.6% from May 2025, totaling 203.1 thousand tons.

According to the January-May 2026 Traffic Results;

The total number of passengers increased by 7.3% to 36.4 million compared to the same period of 2025.

Total load factor was recorded 83.6%. International load factor was 83.5% while domestic load factor was 84.3%.

Available seat kilometers (ASK) increased by 6.5% to 112.1 billion from 105.3 billion for the same period of 2025.

Cargo/Mail carried during this period increased by 13.5% to 954.6 thousand tons from 840.7 thousand tons in the same period of 2025.

By the end of May 2026, the number of aircraft in the fleet was 542.

Traffic results are consolidated and include Turkish Airlines main brand and AJet data.

Going All In For Global Football Fans Across Meta Apps

Takeaways

· We’re bringing new football features and experiences to Threads, Instagram, Facebook, and WhatsApp, including athlete content, match content, and in-product activations.

· Threads is launching a football experience designed for the way fans actually follow the tournament: real-time conversation, live scores, and a dedicated community for match-day discussions in one place.

· We’re also investing in protecting athletes and consumers online, and protecting tournament IP.

This summer, the world’s biggest football tournament is coming to North America, and will be discussed in real time by billions of people across our platforms. We’re partnering with creators, athletes, and teams to highlight the conversation and culture around every match — from pre-game hype to post-game debate.

Partnering With Creators, Athletes, and Teams

We’re working with broadcasters, national teams, commentators, creators, and players to bring unique points of view on the tournament to our apps. Key moments, behind-the-scenes content, pre-game preparations, post-game analyses, celebrations, and commiserations will live on Meta apps designed for sharing and discussing with your friends, family, and fellow fans.

New Features for Fans Across Meta’s Family of Apps

Threads

Threads is built for real-time conversation around the things people care about. When something wild happens on the field, fans know they can go to Threads for hot takes, banter, and real-time reactions. This summer, we’re building on that experience with new features and a dedicated community designed for the way fans actually watch the tournament.

Live Chats: Pull up to real-time conversations hosted by football commentators, athletes, and creators before, during, and after matches. React, reply, and talk straight to the hosts as it all unfolds.

o Sergio Aguero, the Argentina football legend and Ian Wright, the former England striker and current TV and radio pundit, will each host three Live Chats over the course of the tournament. Follow both on Threads to get notified when their Live Chats begin.

o Check for an updated schedule and more hosts announced on @threads throughout the tournament.

· Football Community: A special community for this summer’s tournament on Threads is the one place for it all: match-day conversation, player content, and post-game debate.

· Live Scores: We’re giving you real-time match scores with national team branding, appearing inline as you post and in Live Chats so you can follow along while you chat.

· Team Flair: You can now choose a flag badge to appear next to your name and profile picture, so you can rep your country all tournament.

· Stickers: We’re introducing packs that show up in the composer the second you start posting about a match. Say it with more than words.

· Custom Emoji: You’ll now have football and trophy reactions for tournament posts.

· Media Highlights: We’re aggregating top content from broadcasters for you to read and react to.

· Never Miss a Moment: We’ll be spotlighting important conversation in Search, and adding Game Reminders that ping you for kickoffs and the moments you can’t miss.

Instagram

We’re making Instagram the go-to place for all things tournament-related.

Enhanced Search: We’re introducing a brand new, enhanced search experience, so when you search for the tournament or tap the tournament button on football videos globally, you’ll land on a dedicated destination that surfaces curated, real-time content from across Instagram. You’ll see top Reels, Stories, and featured accounts from official rights-holding broadcasters and national teams, alongside the best fan content.

AI-Powered Voice Effects: To make connecting with friends over the matches more fun, we’re globally rolling out a new ‘Goal!’ voice effect powered by AI in Instagram DMs. Send one to unlock a surprise animation.

Facebook

Facebook is going full football mode with a range of new features that bring match-day energy to every interaction.

Football Mode: Double-tap the Facebook logo at the top of Feed to activate football mode across the app and celebrate the tournament with themed reactions and other surprises. Plus, gain access to a special football game and custom app icon by long-pressing on the logo.

Wear It: Sport your favorite national team’s jersey with the new Wear It feature, which lets fans use AI to virtually try on jerseys and show their support by sharing the image as a profile picture, story, or post. To get started open Stories, select a photo, tap AI Edit, and choose Wear It. Then pick your team’s jersey and share!

Express Yourself: Find exclusive tournament-themed stickers, football-inspired design edits, and brand new expressive tools throughout Facebook to fuel your fandom.

Whether you’re celebrating a late-in-the-game goal or commiserating over a heartbreaking loss, Facebook gives fans new ways to wear their pride and share the moment.

Messenger

Messenger is launching new features to bring the tournament hype directly into your group chat.

Live Updates: This new feature brings real-time match highlights directly into your Messenger group chat. When Live Updates is activated, your thread instantly goes from delayed reactions to real-time celebrations — no refreshing, no spoilers, just you and your friends reacting together as goals, red cards, and key match moments appear in your chat while the action unfolds on the pitch. To turn Live Updates on, just tap the plus sign in the bottom left navigation bar of your group chat and pick a game to get updates about.

Chat Theme: Add an extra kick of football to your group chat by activating a limited-edition chat theme. Just long-press on the background of any group chat to change your background to a football pitch.

Stickers: When words aren’t enough to capture your fandom, express yourself with our exclusive tournament-themed animated stickers.

WhatsApp

The only thing that matches the energy on the pitch is your group chat. WhatsApp has rolled out features to make following the tournament with the people you care about even more fun.

Trionda Upgrade: We partnered with Adidas to bring the official match ball for this summer’s tournament to WhatsApp. Now through the finals, the football emoji has been upgraded to the Trionda ball. Send it as a message or drop it as a reaction.

Calling Effects: We’ve also introduced new football calling effects, so you can bring the fun and fandom to your next group video call — filters you can add onto your face or background while you’re on a live video call.

Football Sticker Packs: And for when you need just the right sticker to express how you feel after that missed penalty or questionable red card, we’ve rolled out a football-themed sticker pack to better express how you’re really feeling about a game.

A Dedicated Football Directory: During the tournament, you can expect match-day countdowns, behind-the-scenes moments, and real-time highlights from channels across WhatsApp. We’ve created a dedicated football directory to bring together your favorite teams, latest scores, and updates all in one place for easy access.

Say it With a Status: We’re also rolling out the ability for Channels to post to Status, just in time for the tournament. You’ll see statuses from channels you follow alongside other statuses, and can also view a channel’s status when you visit a Channel. You can hide any channel’s statuses so it no longer appears alongside your statuses, or unfollow the channel at any time.

Protecting Athletes and Fans Online

Football fans across the globe will use our apps to connect around the tournament. While most will be rooting for their favorite teams and players, unfortunately there may be bad actors who will try to lure people into scams or harass and abuse others — offline and online. We recently shared more details about the steps we’re taking to combat scams and our approach to keeping fans and players safe from abuse, including new in-app reminders for people searching for tickets — and updating existing ones to help people stay safe on our apps.

“We’re about to witness the biggest cultural moment of all time, and Meta will be at the very centre of showcasing the tournament’s action and surrounding culture beyond the 90 minutes on the pitch. As the place where football conversation lives and grows, Meta’s suite of apps will allow billions of fans across the globe to connect and enjoy the highs and lows of the beautiful game together.”

— Rob Pilgrim, Global Football Lead, Meta

We’re excited to help fans immerse themselves in football culture this summer through our family of apps.