Thursday, June 11, 2026

TADKA On JioHotstar Hits 100 Million Users, Establishes Itself As The Top Destination For Micro Content Storytelling

* Daily watch time per viewer surged 5X over the course of the launch phase, showing sustained engagement with the format

In a defining moment for India's streaming industry, TADKA on JioHotstar has crossed the landmark milestone of 100 million users, establishing premium micro-content as a mainstream entertainment category. This achievement reflects a broader transformation of how audiences consume stories; embracing mobile-native, short-format experiences alongside traditional long-form viewing. Since it’s launch, daily watch time per viewer on TADKA has grown 5X, underscoring sustained engagement and demonstrating rapid adoption across age groups and geographies.

The appeal of TADKA is being felt across a broad spectrum of audiences. More than 42% of its viewership comes from consumers under the age of 24, while audiences in metros and Tier 2 cities each contribute nearly 40% of the overall watch time. This reflects a growing appetite for premium, mobile-first storytelling that fits seamlessly into everyday entertainment habits.

The shift is also shaping how and where stories are being created. As demand for micro-content grows, production has expanded beyond traditional entertainment centres, with creators and production teams shooting across cities such as Mumbai, Delhi, Lucknow, Indore, Hyderabad, Bengaluru and Chennai. The result is a richer mix of stories, voices and perspectives, helping build a more diverse and geographically distributed creative ecosystem.

Launched within the JioHotstar streaming platform, with over 100 original titles, TADKA was built to serve audiences across multiple moments of the day. Featuring vertical, episodic stories ranging from 30 to 60 seconds, the offering is purpose-built for mobile-first consumption, with narratives rooted in everyday emotions, relationships, aspirations and contemporary Indian culture. The slate spans romance, drama, thrillers, comedy, sports and youth-led stories across multiple languages including Hindi, Tamil, Telugu and more.

Commenting on the milestone, Ambuj Kashyap - Executive Vice President for Micro Content at JioStar, said, "Crossing 100 million users is not just a milestone for TADKA; it represents a larger inflection point in the evolution of streaming. Consumer behaviour is expanding beyond traditional viewing formats, creating new opportunities for storytelling to fit naturally into more moments throughout the day. What we are witnessing is the emergence of premium micro-content as a meaningful new entertainment category. The scale and engagement we have seen reinforce our belief that this format can unlock new creative possibilities, new audiences and new growth opportunities for the industry. We remain focused on building the category through compelling storytelling, product innovation and a rapidly evolving creator ecosystem."

TADKA forms part of JioHotstar's broader vision of building entertainment experiences around evolving consumer behaviour. As audiences engage with content across formats, devices and contexts, the platform continues to innovate through product-led experiences that make discovery and engagement more intuitive and immersive. From interactive commerce and second-screen experiences to premium micro-content, JioHotstar is expanding the way audiences connect with stories and is shaping the next chapter of entertainment in India.

About JioHotstar

With 500 million monthly average users and a library of more than 300,000 hours of programming, JioHotstar is one of the largest streaming services in the world. Content is available across 19 languages and spans movies, originals, live sports, live events, anime and kids’ entertainment as well as TV shows from the more than 100 channels in the JioStar network. JioHotstar is available to Android, iOS and web users on https://www.hotstar.com/in

UTI Flexi Cap Fund – A Flexi-Cap Portfolio With Emphasis On Business Sustainability Creating Wealth Since 1992

Setting a realistic financial goal is the first-step towards successful investing for any investor. While looking for an investment option which can consistently reward you is important, it is equally important to understand the risk associated with it to aim for an optimal outcome in the long-term. Mutual fund options can be explored for meeting financial goals ranging from short-term to long-term, while choosing to invest from wide-range of products across the asset class. Here is one mutual fund product category that investors can look for investing in meeting long-term wealth creation goals.

Flexi-cap funds are open-ended equity funds investing at least 65% of total assets are invested in equity assets of companies across the different market capitalizations viz., large-cap, mid-cap or small-cap fund. UTI Flexi Cap Fund is one of the oldest funds in the category (launched in 1992) and has a long-term track record of consistent performance. The Fund has a corpus of over Rs. 22,200 crores (as on May 31, 2026). This offering from UTI Mutual Fund is suitable for any long-term investor looking for a fund that endeavors to invest in quality businesses having potential for creating economic value for investors.

UTI Flexi Cap Fund’s investment philosophy is built around the three pillars of Quality, Growth and Valuation. The portfolio strategy would be to focus on businesses that have the ability to show strong growth for a long period of time and are run by seasoned management.

“Quality” signifies the ability of a business to sustain a high Return on Capital Employed (RoCE) or Return on Equity (RoE) over a long period of time. Truly high quality businesses are those that are able to generate high RoCEs and also RoEs even during difficult times for their respective industries or sectors and therefore operate above their cost of capital at all times. More often than not, a business with a high RoCE/ RoE shall be able to generate strong cash-flows and these strong cash flows become the source of economic value creation.

“Growth” on the other hand signifies long term secular growth for the business. The fund emphasizes on businesses that have steady and predictable growth trajectory rather than cyclical and volatile growth. Cyclical growth or de-growth can be very sharp and unpredictable and can surprise investors in either directions, as against secular growth where there is relatively more certainty in understanding the long term drivers and hence future outcomes. While high quality businesses create economic value, a high growth business enables compounding of this economic value. It is for this reason that the fund’s favorite hunting ground for stock selection is the intersection of quality and growth.

The last pillar of the fund’s investment philosophy is “Valuations”. Valuations are an important metric as an entry point into a great business and therefore one should very carefully study this before entering a stock. Although a Price to Earnings (P/E) multiple is a good starting point for understanding the valuations of a business, it is also a widely misunderstood valuation technique. The P/E is merely a shorthand metric for the firm's cash flow generation and value creation potential over a long period. More often than not, a high RoCE and high growth business creates more value over the long-term and would hence mathematically deserve a higher P/E. It would still be an attractive investment for long term investors who invest on the basis of business fundamentals rather than on the basis of what would outperform in the next few months or quarters. Therefore, before reaching a judgement by looking solely at P/Es, one has to carefully study the characteristics of each business and then establish the fair valuation band for each of them. The P/E hides more than it reveals and must always be considered in the context of RoCE, opportunity to reinvest in the business and free cash flow.

The Fund invests across the market capitalization spectrum following the “Growth” style of investment. The scheme’s top ten holding consists of ICICI Bank Ltd., Bajaj Finance Ltd., Eternal Ltd., HDFC Bank Ltd., Titan Company Ltd., Kotak Mahindra Bank Ltd., Avenue Supermarts Ltd., Bhart Airtel Ltd., Coforge Ltd., Info-Edge (India) Ltd., which account for around 44% of the portfolio’s corpus as of May 31, 2026.

UTI Flexi Cap Fund is suitable for those equity investors looking to build their “core” equity portfolio and seeking long term capital growth through investment in quality businesses that generate economic value. Investors with moderate risk-profile and looking to invest for at least 5 to 7 years to meet a long-term financial goal, may consider investing in this fund.

Turkish Airlines Wins 2026 APEX Best Food & Beverage In Europe Award For The Fifth Time

Turkish Airlines, the airline flying to more countries than any other, received the Best Food & Beverage in Europe award as part of the 2026 APEX (Airline Passenger Experience Association) Best Airline Awards. Receiving the accolade for the fifth time, flag carrier once again showcased its commitment to exceptional in-flight dining and its dedication to passenger satisfaction. The award was presented at the APEX Awards Ceremony held on 10 June in Dublin, Ireland, during the Future Travel Experience EMEA, Ancillary & Retailing Event.

The 2026 APEX Awards were determined on the basis of unbiased, anonymous, and verified passenger feedback collected in partnership with TripIt® by Concur®, one of the world’s most widely used travel planning applications. During the 2026 evaluation period, more than one million flights operated by over 600 airlines worldwide were rated by passengers using a five-star system. Travelers were able to quickly and easily share their assessments across five categories: seat comfort, cabin service, food and beverage, in-flight entertainment, and Wi-Fi.

Commenting on the award, Turkish Airlines Chief Executive Officer Ahmet Olmuştur stated: “We are very glad to be recognized by APEX as the Best Food & Beverage airline in Europe for the fifth time. This award speaks to the passion and craftsmanship our teams pour into every meal we serve above the clouds, starting from menu design to the moment it reaches our guests. Our heartfelt thanks go to our guests for their continued confidence in us, and to every member of the Turkish Airlines family who brings this experience to life.”

APEX Group CEO Dr Joe Leader added: “Turkish Airlines receiving the 2026 APEX Best Food & Beverage in Europe award reflects far more than excellence on a tray. It celebrates an airline that has transformed inflight dining into a true expression of culture, hospitality, craftsmanship, and national pride. As an APEX World Class airline, Turkish Airlines continues to prove that airline scale and aviation soul can ascend together. From its acclaimed culinary program to the warmth of its service rituals, Turkish Airlines brings the richness of Türkiye to the world with every course, every presentation, and every deeply memorable guest interaction. Its food and beverage experience does not simply satisfy passengers, it tells a story of place, care, generosity, and aviation leadership.”

Turkish Airlines continues to elevate its in-flight dining experience by combining the warmth of Turkish hospitality with quality, variety and authenticity. Through its Flying Chef program, diverse menu offerings and continuously evolving catering concepts, the flag carrier brings a distinctive gastronomic experience to its gests across its unparalleled global network that spans over 130 countries in six continents. 

Abhi Eggs Expands Portfolio With Cage-Free And Free-Range Variants

Abhi Eggs, the Nutri-enriched egg brand from Abhi Foods, has expanded its product range with the introduction of Cage-Free and Free-Range egg variants, strengthening its presence in the premium nutrition segment.

The idea for nutri-enriched eggs was conceived in 2018, inspired by Mr. G. Satyanarayana Reddy, Founder of Abhi Eggs, and his vision to provide nutritious eggs to his grandson. Since its formal launch in November 2020, the brand has scaled steadily, supported by rising demand for nutrition-focused and clean-label food products. Abhi Eggs has crossed ₹100 crore in revenue for FY 2025-26.

Abhi Eggs operates on a fully controlled, antibiotic-free farming model, with end-to-end oversight of feed, bird health, and production processes to ensure consistent quality standards. Building on this integrated system, the brand is now introducing Cage-Free and Free-Range eggs to expand consumer choice within its premium portfolio.

Cage-free eggs are produced in structured indoor environments that allow hens greater freedom of movement, while free-range eggs offer access to both indoor and outdoor conditions. All products are sourced from certified humane farms, adhering to defined standards across farming and packaging.

Commenting on the expansion, Mr. S. V. V. Dora Reddy, Co-founder, Abhi Eggs, said,
“As consumer awareness around food sourcing continues to grow, transparency, ethical farming practices, and quality are now key factors influencing purchase decisions. At Abhi Eggs, our foundation has always been a fully controlled, antibiotic-free farming system with strict quality standards. The introduction of Cage-Free and Free-Range variants is a natural progression of this approach, allowing us to broaden our premium range while reinforcing our focus on trust, consistency, and responsible production practices.”

The brand currently operates at a daily capacity of 18–20 lakh eggs and offers a portfolio that includes India’s first D.O.S.E egg, along with Vitamin D3, Nutri+, Gold+, and the newly launched Cage-Free and Free-Range variants.

Abhi Eggs has a pan-India presence across 50 cities in 17 states and 3 union territories, and is available through modern trade, quick commerce platforms, e-commerce channels, and leading regional retail chains. The brand is also actively exploring export opportunities in the Middle East and Southeast Asia, driven by growing demand for premium, nutrient-enriched eggs.

Armani Exchange Launches Summer 2026 Styles With A New Take On The Iconic Sync Platform

Summer styling this season embraces radiant gold tones, textured dials and polished details that effortlessly catch the light. Inspired by the energy of long sunlit days and vibrant city nights, the mood feels confident, expressive and easy to wear, blending sleek silhouettes with statement accents that transition seamlessly from daytime plans to evening moments.

Capturing this spirit of the season, Armani Exchange introduces its new Summer 2026 watch collection featuring contemporary styles for both him and her. The collection brings together refined metallic finishes, sport inspired elements and modern silhouettes designed to balance statement style with everyday versatility, reflecting a fresh and elevated take on seasonal accessorising.

FOR HER

LADIES SYNC: A NEW CHAPTER IN THE ICONIC SYNC PORTFOLIO

Building on the success of the iconic Men’s Sync platform, one of Armani Exchange’s bestselling watch portfolios since its launch - the new Ladies Sync collection introduces a refined feminine evolution of the signature design. Retaining the platform’s clean modern aesthetic and versatile appeal, the collection reimagines Sync through polished gold finishes, sleek proportions and elevated detailing designed for contemporary styling.

Marking the platform’s expansion into women’s watches, the collection also introduces refined new elements including a laboratory-grown diamond accent at the 6 o’clock marker, bringing a subtle touch of sophistication to the signature silhouette.

AX6031

The AX6031 reinterprets the signature Sync aesthetic through a softer, more elevated lens. Defined by a textured gold-tone dial and matching stainless steel bracelet, the design balances clean lines with luminous detailing for a look that feels polished yet effortless. A laboratory-grown diamond accent at the 6-hour marker introduces a refined point of shine, while the rounded case and silhouette designed to move easily from day to evening. It is also available in two other colourways - Blue and Silver.

AX5738

The AX5738 brings together vintage-inspired elegance and modern sophistication. A rectangular gold-tone stainless steel case is paired with a warm brown sunray dial, creating a rich, light-catching finish, while the matching bracelet adds a polished, jewellery-like appeal. Complete with clean three-hand detailing and an Adjust-O-Matic closure for a tailored fit, the design offers a refined statement that seamlessly transitions from day to night.

FOR HIM

AX4298

The AX4298 combines sharp contrast with understated sophistication through its two-tone construction and textured dial detailing. Designed with a balanced, modern aesthetic, the watch features a clean three-hand movement alongside a functional day-date display that enhances everyday wearability. The layered dial surface introduces depth and dimension, while the polished bracelet and secure clasp complete the design with a refined yet versatile finish suited for both daytime dressing and evening occasions. It is also available in three other colourways: Blue, Gunmetal and Black.

AX7178SET
The AX7178SET delivers a sleek and polished statement through its dark dial contrasted against warm metallic tones. Defined by a clean case structure and minimal three-hand movement, the watch carries a sharp, contemporary presence that feels both elevated and versatile. Designed as a multi-piece set, it offers styling flexibility while maintaining a cohesive aesthetic rooted in modern sophistication and everyday ease.

ABOUT A|X ARMANI EXCHANGE:“In 1991 I had an intuition, and I called it A|X. Looking at the reality of the street, before it became just another vogue, I created fast, affordable metropolitan clothing for the young generations or those with a young mindset. The spirit persists today in apparel and accessories that speed forward to an urban drum keeping the quintessential effortlessness and the active stance of the GA DNA.” – Giorgio Armani

SKINN-House Of Titan And Vivanta Collaborate To Reimagine The Modern Hospitality Experience

In a move that redefines modern hospitality through sensorial storytelling, SKINN – House of Titan, the premium fragrance portfolio from Titan Company Limited, has announced a strategic collaboration with Vivanta, the Bon Vivant brand of Indian Hotels Company (IHCL).

As part of the strategic collaboration, guests checking into Vivanta properties will be welcomed with a curated SKINN fragrance vials - designed as a travel-friendly, collectible vial, that that reimagines check‑in as an avante-garde sensory experience, with ‘his’ and ‘hers’ fragrances tailored to today’s guest.

Through this partnership, SKINN – House of Titan introduces a fragrance-led dimension to the guest journey at Vivanta, enhancing engagement at the very first touchpoint while extending the brand beyond personal fragrance into thoughtfully curated lifestyle experiences. The fragrances are thoughtfully crafted for the young, modern traveler. For Vivanta, the initiative reinforces a continued focus on guest delight through differentiated and elevated service moments.

Mr. Manish Gupta, CEO – Fragrance and Fashion Accessories, Titan Company Limited, said:

“At SKINN – House of Titan, we see fragrance as far more than a personal accessory; it is a powerful medium for storytelling, capable of shaping emotions and anchoring memories. As hospitality evolves into a more immersive, multi-sensory experience, this collaboration with Vivanta is a natural fit. It allows us to integrate fragrance into a meaningful moment of arrival, transforming a routine check-in into a lasting sensory impression. For us, this is a deliberate step towards taking fine perfumery beyond the bottle and embedding it into everyday experiences.”

Tajinder Singh, Senior Vice President (IHCL), added: “The partnership with SKINN – House of Titan brings a crafted sensory element into the guest journey at Vivanta. It is a thoughtful addition at a moment that often goes unnoticed, turning arrival into something more memorable. Such collaborations allow us to continuously reinterpret the experience in ways that feel current and true to the brand.”.”

The SKINN fragrance vials will be available for guests across Vivanta properties pan-India, reinforcing both brands’ shared commitment to innovation, design, and guest-centric experiences.

TCS And Anthropic Launch Global Premier Partnership To Drive Enterprise AI Scaling

* As a Global Premier Partner in the Claude Partner Network, TCS will empower 50,000 associates with Claude, powered by Anthropic, transform core enterprise functions, co-innovate industry solutions, and build future-ready AI talent through TCS iON.

* TCS and Anthropic will also jointly go to market with AI solutions for highly regulated sectors.

Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS), a global leader in IT services, consulting, and business solutions, today announced a global strategic partnership with Anthropic, the frontier AI company behind Claude, to help customers scale enterprise AI adoption. TCS will setup a dedicated Business Unit focused on delivering strong customer value propositions, joint industry solutions and deep AI expertise on the Claude family of models through early access to Claude models.

In regulated industries, most AI initiatives stall at the pilot stage, where the requirements for accuracy, auditability and oversight are far more stringent, and the consequences of error significantly higher. This partnership is designed to overcome those barriers. Combining TCS’ governance, controls and implementation expertise will enable enterprises to deploy Claude confidently in production, not just in experimentation.

As a Global Premier Partner in the Claude Partner Network, TCS will bring Claude models to enterprises that demand accuracy, deep integration, resilience and strong governance. Combining scaled internal deployment, joint go-to-market offerings, industry co-innovation, and workforce enablement, the partnership gives clients a practical path to enterprise-wide adoption and measurable outcomes.

TCS will equip 50,000 associates across engineering, finance, legal, marketing, and sales with Claude through enterprise-wide licensing. By deploying Claude internally, TCS will gain first-hand experience to transform its own operations while applying those insights to drive client success.

TCS and Anthropic will jointly go to market with AI solutions and services across industries including highly regulated sectors, such as financial services, public services, life sciences, healthcare, aviation, telecom, and medtech. Together, they will co-innovate solutions for domain-specific workflows, modernization, and customer experience transformation, backed by TCS’ consulting, engineering, and managed services capabilities.

The partnership also extends to TCS products, platforms and domain specific solutions in the following areas:

· In the UK, Diligenta, TCS’ FCA-regulated life and pensions business serving over 22 million Life and Pensions customers, will use Claude to improve customer experience through agentic process transformation at scale. In addition, BFSI Products and Platforms teams will leverage Claude Code to enhance productivity in Software engineering and IT Operations.

· TCS iON conducts over 75 million annual assessments across 1,500 cities in India. Through this partnership TCS iON will deliver high-impact learning and certification on Claude models, helping build a future-ready, AI-certified workforce in India.

· TCS will also bring its domain-led engineering expertise to the Claude Code ecosystem through reusable skills and plugins, including capabilities such as claims adjudication and lending advisory.

K Krithivasan, CEO and MD, TCS, said, “Enterprise AI value comes from understanding business context, orchestrating complex systems, and applying deep AI engineering talent. By combining Claude with our industry expertise, engineering rigor, and large-scale transformation capabilities, we will help customers move faster to production, especially in industries where trust, resilience, and regulatory discipline are critical. This partnership reflects TCS’ broader strategy to help clients become perpetually adaptive enterprises by turning frontier AI into transformation at enterprise scale.”

Dario Amodei, Co-founder and CEO, Anthropic, said, “We built Claude to be safe, trusted, and helpful, particularly in contexts where accuracy matters most. This partnership deepens our commitment to India, our second-largest market, with TCS bringing Claude to enterprises and professionals across the region and globally, including 50,000 of its employees.”N Chandrasekaran, Chairman, Tata Sons, said, “This partnership reflects our shared conviction that AI will be foundational and transformative for enterprises worldwide. By combining Anthropic's capabilities with Tata Group’s scale, trusted relationships, and nation-building commitment, we will accelerate enterprise reinvention and equip India’s youth with the skills to lead in the AI era.”

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