Fastrack Launches Kronos: A Chronograph Collection Combining Style And Precision

Fastrack, India's leading youth fashion brand, has introduced its latest chronograph collection, Kronos— a fusion of shaped case design and chronograph-functionality. Featuring four unique styles, this collection is designed for men who value both aesthetics and practicality.

The Kronos collection offers expertly crafted watches starting at Rs. 5,495. The chronograph feature measures elapsed time with an hour, minute & second sub-dial, making these watches ideal for men with dynamic, fast-paced lifestyles. Whether you're timing a workout, a meeting, or a spontaneous adventure, Kronos ensures every second counts.

With the tagline "Quickies with Kronos: Make Every Tick Epic," the campaign takes a playful approach to highlight the watch’s chronograph feature and the cool, versatile ways it can be used in.

Speaking at the launch, Danny Jacob, Head of Marketing at Fastrack, said, “Today’s youth aren’t just keeping track of time—they’re owning it. The Kronos collection is built for the ultimate go-getter, seamlessly balancing side hustles, passion projects, and a buzzing social life, all while rocking effortless style.”

Kronos is now available at your nearest Fastrack store and online at www.fastrack.in. You can also find the collection at Titan World and other authorized dealers nationwide.

"There Is A Need To Put In More Energy, Resources To Improve Senior Care In India:" Says Dr VK Paul At ASLI Fest

There is a need to put in more energy, resources and participation to improve senior care in the country, and the government welcomes ideas from industry leaders, experts, investors and businesses towards achieving this goal, Dr VK Paul, Member, NITI Aayog, said at the ASLI fest in Bangalore.

Addressing an event by the Association of Senior Living India (ASLI) here, leading senior care industry experts highlighted the sector’s vast opportunities.

“We have seniors who have contributed to building this nation, and they need special measures, a special touch and a comprehensive response to their care. Towards this, we welcome your suggestions on how to fashion a response, keeping their physical, digital and financial security in mind,” said Dr Paul.

“The expectations of the government, from institutions like the ASLI, are higher than ever, and we welcome your ideas, which will help us draft policies in line with our goals and societal values,” Dr Paul told the gathering.

He also touched upon the work of the NITI Aayog in framing a comprehensive recommendation on senior citizen welfare for the government’s consideration.

“There is a need to put in more energy, resources, and participation. The moment has arrived,” Dr Paul noted.

Projections show that by 2050, one in five Indians will be a senior citizen. Yet the sector has a mere 1.3 per cent penetration, while mature markets are at 6 per cent, presenting a remarkable $10–15 billion opportunity for the senior living sector.

ASLI also released findings from a survey that explores India’s senior population’s priorities, behaviours, and aspirations, with McKinsey & Company as knowledge partners.

Ankur Gupta, Co-founder, ASLI, said the survey is a wake-up call for all stakeholders to acknowledge the shifting priorities of India’s senior population.

“As the senior care industry continues to grow and mature, it’s essential that we prioritise the holistic well-being of seniors, encompassing their physical, emotional, and social needs,” he noted.

Speaking at the event, Nithin Kamath, Co-founder and CEO, Zerodha, said that areas of focus in the future will be on medical care management and nutrition for senior citizens.

“While this generation of senior citizens might not adopt AI, caregivers can increase efficiency by adopting automated tools and AI,” he added.

With inputs from Agencies.

Marriott Bonvoy Makes The Season Merry With Exclusive Holiday Treats

Twinkling lights, carol nights, and wintery delights. Christmas is almost here, bringing with it the perfect opportunity to share the magic of the season with your loved ones. For the first time this year, Marriott Bonvoy introduces a specially curated assortment of the finest Christmas treats from across the world – guaranteed to make your Christmas sweeter, warmer, and merrier than ever!

Savor a slice of festive history with classic bakes by Marriott Bonvoy, each crafted by expert chefs. Toast to tradition with the Classic Christmas Cake, a beloved British favorite filled with rich fruits, warm spices, and a touch of brandy (INR 1500) or non-alcoholic options (INR 1200). From delicate Horse-Shoe Crescents to Starry Delights and Decadent Dark Chocolate Cookies, leave Santa feeling full of these freshly baked cookies (INR 500 / 100 gms). For an exotic spin to your holiday spread, pick from the Stollen (INR 1200), a traditional German treat combining marzipan with rich fruit bread and dusted with powdered sugar, or the Dundee Cake (INR 1500), a buttery, fruit-packed Scottish classic adorned with hand-arranged almonds — perfect for sharing or gifting this Christmas.

To bask in the warmth of festive togetherness, bring the whole family together and create your own Christmas magic with DIY kits. Craft a charming centerpiece with the Gingerbread House kit (INR 900) or bake your own Christmas Cake (spirited INR 2100 / without liquor at INR 2100).

Let the sound of celebrations jingle all the way with Marriott Bonvoy!

"India SME Forum Launches 'Digishaastra For MSMEs': Securing The Future Of Micro Enterprises In India"

* Transformation for Sustenance, Profitability & Growth!

India SME Forum, India’s largest not-for-profit organization for Small and Medium Enterprises, proudly announced the launch of its initiative, Digishaastra for MSMEs: Securing the Future of Micro Enterprises in India on 5th December 2024. This groundbreaking program is designed to equip and empower one million micro and small enterprises with cutting-edge digital tools, enabling them to go online, become future-ready, and achieve sustained profitability and growth. Digishaastra is powered by WhatsApp and supported by the Ministry of MSME.

The event featured the presence of eminent dignitaries, including Sushri Shobha Karandlaje, Hon'ble Minister of State for the Ministry of Labour and Employment & Ministry of MSME, as the Chief Guest, who unveiled the Digishaastra initiative during her Keynote Address. The program commenced at 10:30 AM with a welcome address by Ms. Sushma Morthania, Director General, India SME Forum, followed by a lamp-lighting ceremony graced by industry stalwarts and policymakers. There was a Special Address by the Guest of Honour, Dr. Rajneesh, Additional Secretary and Development Commissioner, Ministry of MSME, and Mr. Shivnath Thukral, Vice President and Head of Public Policy, Meta India.

The Digishaastra initiative aims to digitally empower ONE Million MSMEs across India within 18 months, targeting completion by December 2025. It focuses on providing MSMEs with the tools, training, and resources necessary for seamless digital adoption and growth. By fostering digital transformation, the program seeks to bridge the technology gap, driving economic growth in the MSME sector and aligning with the Government of India’s vision for a digitally inclusive economy.

The training modules will focus on improving business processes, enhancing customer service, optimizing marketing strategies, after-sales support, and digital payment methods. Participants will gain hands-on experience with tools such as WhatsApp for Business, creating product catalogs, engaging customers through chatbots, and implementing AI-driven solutions.

The Ministry of MSME also introduced the TEAM (Trade Enablement and Marketing) scheme during the event. This scheme aims to support MSMEs in building digital storefronts and expanding their reach through e-commerce platforms.

A key highlight of the event was the panel discussion titled "Bridging the Digital Divide: Practical Pathways for MSMEs to Embrace Technology and Drive Growth." The session was moderated by Mr. Vinod Kumar, President of India SME Forum, and included industry experts from WhatsApp India, Microsoft, GoDaddy, PocketATM, and others.

Dr Rajneesh AS & DC, Ministry of MSME said, “Micro, Small, and Medium Enterprises (MSMEs) are the backbone of the Indian economy, contributing nearly 30% to our GDP and an impressive 40% to exports. The Ministry of MSME takes immense pride in supporting this sector, which plays a crucial role in the resilience and growth of the Indian economy. 

Post-COVID, MSMEs have showcased remarkable strength, achieving over 7% growth. While the world's top economies have struggled to maintain an average growth rate of 5% over the last decade, India has consistently outpaced them, exceeding this benchmark. 

Through initiatives like the PM Vishwakarma Scheme, launched on 17th September last year, we have empowered 2.4 crore artisans and craftsmen, with 26 lakh successfully registered. Under the scheme, financial assistance of ?1,800 crore has already been disbursed, transforming lives and livelihoods. 

This resilience is not only a testament to the inherent strength of the MSME sector but also to the right interventions at the right time. Digishastra is a shining example of such an initiative, leveraging the power of the digital revolution to unlock new opportunities and redefine the dynamics of the ecosystem. 

My best wishes to the India SME Forum and Meta-WhatsApp for hosting such a phenomenal event, driving innovation and empowerment for our MSMEs.”

Mr. Shivnath Thukral, representing Meta, shared insights on how Meta’s platforms, including WhatsApp, aim to drive digital transformation for MSMEs in India. He emphasized the role of Meta in empowering MSMEs by providing them with tools and technologies to establish an online presence, connect with customers, and scale their businesses efficiently. Meta’s support of Digishaastra aligns with its broader mission to create inclusive growth opportunities for small businesses worldwide.

“We are excited to partner with the India SME Forum on training 1 million MSME’s providing a platform for their voices, advocating entrepreneurial ecosystem enhancements and fostering growth within India. WhatsApp Business App is a free for use app, and has provided micro, small businesses and solopreneurs a democratized gateway to discover new markets, serve customers and build professional digital identities. This partnership empowers the thriving MSE community, enabling businesses to adapt to new-age consumer requirements and contribute to India's socio-economic development, paving the way for social commerce in India . India is experiencing a digital revolution, and WhatsApp continues to play a pivotal role. Embracing technologies like WhatsApp fuels entrepreneurship”, he added.

Mr. Vinod Kumar, President of India SME Forum, commented, “Digishaastra for MSMEs is more than just a program; it’s a nationwide movement to digitally empower MSMEs. We have seen the key role WhatsApp  has played in digitisation of MSMEs and we are very excited to work together with WhatsApp on taking the solutions and best practices to millions of MSMEs for transforming them into globally competitive and sustainable enterprises. We believe digitising MSMEs, India's Largest Employer, will accelerate India’s journey toward economic growth and resilience.”

About Meta:

Meta Platforms, Inc. is a leading technology company connecting people, businesses, and communities worldwide through its products and services, including Facebook, Instagram, and WhatsApp. With a focus on innovation and inclusivity, Meta aims to empower businesses of all sizes to thrive in the digital economy.

About India SME Forum:

India SME Forum is India’s largest not-for-profit, non-political, non-governmental, and non-trade organization for Small and Medium Entrepreneurs. With over 98,200 MSMEs as paid members, including 9,400+ Women Entrepreneurs and 1.23 million subscribers, the Forum works to create opportunities and provide a platform for MSMEs to grow and succeed.

About FIRST India:

The Forum for Internet Retailers, Sellers & Traders (FIRST) India, a division of ISF, supports retailers, sellers, and traders inducted into the MSME definition under the MSMED Act 2006. Together with policymakers, FIRST India works daily to create a conducive ecosystem for online merchants to expand their businesses both nationally and internationally.

Quest Global Honored With Prestigious CSR Award For Education Initiative

* Recognized for ‘Best Scholarship Programme Initiative of the Year 2024’ at the Indian CSR Awards

Quest Global, a leading global product engineering services company, was honored with the “Best Scholarship Programme Initiative of the Year” at the Indian CSR Awards 2024. The award felicitated Quest Global’s initiative across Karnataka, Kerala and Maharashtra where over 900 scholarships were given to students in primary and secondary schools, Junior Technical Schools (JTS), and those pursuing engineering and other undergraduate degrees. The program helped students hone their communication skills, technical proficiencies, and a multitude of soft skills.

The honour, which was conferred at the 4th edition of the Indian CSR Awards in New Delhi, is an endorsement of Quest Global’s contribution to supporting education at multiple levels which spans from primary and secondary education to college, covering institutions like Junior Technical Schools (JTS), engineering programs, and other undergraduate degrees. For instance, the JTS scholarship program offers end-to-end aid including infrastructure support, computer labs, uniform distribution, and salaried computer lab staff to oversee the modernization of rural students’ skill sets. The overall initiative continues to add to its proven track record, under which more than 500 students have gone on to pursue higher education.

“We believe that empowering individuals with knowledge and skills creates a better future. The programs we have implemented go beyond financial support by offering mentoring and career guidance that helps youth build their confidence. Education is the catalyst for societal change, and we are committed to building on the remarkable progress the initiative has achieved so far in India. This CSR award is a testament to our organization’s commitment to excellence in social responsibility, and we are honored to be recognized for our efforts in this space,” said Cheryl Rodness, Global Head of Brand, Quest Global. 

As part of its efforts to bolster education in rural and urban India, Quest Global has partnered with several outstanding organizations such as the IEEE, Nasscom Foundation, Smile Foundation, Uthishta, Y4D and Youth for Seva. Through these collaborations, Quest Global has contributed to sustainable development goals such as Quality Education, Decent Work & Economic Growth, and Reduced Inequalities. The robust partnerships have resulted in job placements for over 300 diverse students. Through these initiatives, Quest Global strives to create a brighter future for young Indian from all backgrounds by empowering them to achieve their professional goals.

About Quest Global

Founded in 1997, Quest Global is one of the world’s leading engineering research and development (ER&D) services companies. Quest Global believes engineering has the unique opportunity to solve the problems of today that stand in the way of tomorrow. For more than 25 years, we have strived to be the most trusted partner for the world’s hardest engineering problems. As a global organization headquartered in Singapore, the team at Quest Global live and work in 18 countries, with 78 global delivery centers and offices, driven by 20,000+ extraordinary people who make the impossible possible every day. Quest Global delivers world-class end-to-end engineering solutions by leveraging our deep industry knowledge and digital expertise. By bringing together technologies and industries, alongside the contributions of diverse individuals and their areas of expertise, we are able to solve problems better, faster. This multi-dimensional approach enables us to solve the most critical and large-scale challenges across the aerospace & defence, automotive, energy, hi-tech, med-tech & healthcare, rail, communications, and semiconductor industries.

HGH India Concludes Its 16th Edition With A Resounding Success In Bengaluru

*   Unprecedented Industry participation with 225 manufacturers and brands

*   20,132 visitors across four days, from all parts of the country

Marking its debut in the southern market, HGH India successfully concluded its 16th edition with an overwhelmingly positive response from the industry. Held over four days at the Bangalore International Exhibition Centre (BIEC), the bi-annual trade show welcomed 20,132 visitors from across the country, reinforcing its position as India’s leading platform for home textiles, home décor, home furniture, houseware, and gifts.

Managing Director, Mr. Arun Roongta said, "The 16th edition of HGH India has been a landmark moment as this very first edition of HGH India in Bengaluru begins a new chapter in further strengthening the business relationship in home sector between South and rest of the country. The overwhelming response from exhibitors and visitors reaffirms HGH India's role as a catalyst for innovation, collaboration, and growth in the home products sector. Bengaluru has proven to be a dynamic host, and we are excited to continue expanding our reach and fostering connections across diverse markets. This edition has set a strong foundation for the future, and we look forward to building on this success in the upcoming editions."

The show saw support from many government organisations and bodies. DC handlooms sponsored five handloom weavers for participation at the show. Similarly, DC Handicrafts supported artisans via NDC (National Design Council) and SMEs at HGH India via Easters UP Exporter’s association of Varanasi; and CEPC (Carpet Export Promotion Council). The Textile Ministry sponsored National Jute Board (6 participants). Haryana State Government, UP State Government and MSME Government of India approved participation in the show, with subsidy.

This edition showcased noteworthy innovations from 225 manufacturers and brands, representing a rich mix of talent and expertise from across India. HGH India’s expansion to Bengaluru underscores its commitment to connecting industry stakeholders across diverse geographies, paving the way for new opportunities in the southern market.

As the curtains close on this successful edition, preparations are already underway for the 17th edition of HGH India, from July 01 -04, 2025, in Mumbai. The show continues its mission to inspire and empower the home products sector.

Bhima Celebrates 4th Year Anniversary Of Hoodi Store With Exclusive Offers And Lucky Draw

* Avail exciting anniversary offers across Bhima’s exquisite gold, diamond, and silver jewellery

Bhima, one of South India’s most trusted jewellery brands, is celebrating the 4th anniversary of its Hoodi store with an exclusive three-day event. To honor this remarkable milestone, the brand invites its customers to join the anniversary celebrations from December 6th to 8th, 2024. Over these three days, patrons can look forward to exclusive anniversary offers wherein they can enjoy up to INR 500 off per gram on gold, up to INR 5,000 off per kg on silver, and a flat INR 7,000 cash back per carat on diamonds and free gift card worth up to INR 1 lakh. In addition, customers visiting the showroom during this period will have a chance to participate in a special lucky draw, with the exciting opportunity to win two Aprilia scooters every day, adding an extra layer of celebration.

These exclusive offers are Bhima’s heartfelt gesture of gratitude to its loyal customers who have been an integral part of the brand’s journey over the years. The 4th anniversary celebration is not just a milestone for the brand, but a moment to celebrate the relationships built with its valued customers.  With a wide range of jewellery that caters to every occasion and taste, Bhima invites customers to explore its exquisite designs and enjoy the unmatched value of these special anniversary offers. 

“HDFC Life’s 'Life Freedom Index' (LFI) Shows A Bounce-back In Consumers' Financial Outlook Across Cohorts, Up 9 Points Post-COVID

HDFC Life, one of India’s leading life insurers, has released the latest edition of Life Freedom Index (LFI). The LFI is a study that was established by HDFC Life in 2011. This index measures the level of ‘financial freedom’ among Indian consumers, and has been instrumental in providing deep insights into the ever-evolving financial needs of consumers across segments. It covers key adult life-stages, bucketed into three cohorts: Young Aspirants, Proud Parents, and Wisdom Investors.

The LFI comprises four sub-indices:

Financial Awareness & Familiarity Index

Financial Planning Index

Financial Sufficiency & Adequacy Index

Financial Liberty Index

This edition (2024) of the study was conducted by NielsenIQ across 15 cities (good representation of 4 zones, and Tiers 1, 2, 3) with 2076 respondents.

The latest 2024 study reveals that the Life Freedom Index stands at 70.8, (up by 9 points as compared to 2021). This upward movement indicates a bounce-back in consumer sentiment after the pandemic, and an overall improvement in terms of confidence in consumers’ financial outlook.

This upward movement is attributed to growth across all of LFI’s sub-indices, particularly Financial Planning and Financial Sufficiency & Adequacy indices. However, the relatively lower growth in the Financial Awareness & Familiarity Index highlights the need for better knowledge of financial products.

Another aspect where LFI throws light is the list of top priorities for consumers. Children’s financial security, fitness (both physical and mental) and improving one’s standard of living feature on this list. An interesting development noticed is that retirement planning is gradually gaining importance as a financial responsibility, becoming more important with age. While planning for retirement, consumers are taking into account the expenses towards health, daily living, and supporting children.

In terms of ranking among consumer segments, as per the LFI, Wisdom Investors are at the top, displaying maximum growth, followed by Young Aspirants and Proud Parents.

One of the highlights of LFI’s latest edition is that Tier 3 Consumers & Working women have displayed a notable increase in LFI, reflecting a positive shift in their financial planning and confidence.

The upward trend among Tier 3 consumers is likely to have been driven by improved financial access through digital advancements and greater connectivity.

The increase in the index for Working Women is attributed to easier access to financial education through digital advances and initiatives to empower women.

Since the last edition, HDFC Life has also been monitoring the Life Insurance Confidence Index, which measures the role of Life Insurance in the consumers’ financial planning & goal achievement. There has been a growth of 9.3 points in this index, which indicates the rising recognition of life insurance as a vital component of the financial strategy for individuals. This gain rides on the increased consumer confidence that life insurance provides, to meet financial needs and long term financial goals.

West Zone displays the highest index score, while East exhibits the highest growth. There has also been notable improvement in Tier 3 markets which denotes that life insurance is gaining significance as an important financial product. Overall, life insurance offerings are witnessing improved familiarity and needs such as financial security, returns, child’s future and maintaining lifestyle are the key triggers, driving life insurance purchase.

Speaking on the launch of this study, Vishal Subharwal – Group Head Strategy & Chief Marketing Officer, HDFC Life said, “We created Life Freedom Index (LFI) to serve as an indicator of overall financial preparedness among Indian consumers. We have seen the Index evolve over the years, and with each new study, we mostly found the levels of consumer confidence in terms of financial preparedness, improving. This indicates development and a positive approach towards the future with a focus on financial security.

This year’s study has highlighted improved levels of financial freedom among Working Women and in Tier 3 markets. The Life Insurance Confidence Index has grown significantly, reiterating the importance of life insurance in a well-rounded financial plan. We believe this will give further impetus to our efforts at HDFC Life and across the life insurance industry in our journey towards ‘Insurance for All by 2047’.”

About HDFC Life

Founded in 2000, HDFC Life Insurance Company Limited (‘HDFC Life’ or the ‘Company’) is a leading provider of long-term life insurance solutions in India. It offers a broad range of individual and group plans across the Protection, Pension, Savings, Investment, Annuity, and Health categories, with a portfolio of products and optional riders designed to meet the diverse needs of its customers.

HDFC Life is a subsidiary of HDFC Bank Limited, one of India’s leading private banks. The Company has a nationwide presence, operating through its own branches and a network of over 300 distribution partners, including banks, NBFCs, MFIs, SFBs, brokers, and emerging ecosystem partners. HDFC Life also maintains a strong base of financial consultants.

Recognised as a great place to work, HDFC Life is deeply committed to governance and sustainability, ensuring responsible business practices that align with its long-term objectives.

For more information, visit www.hdfclife.com or follow us on Facebook, X (formerly Twitter), YouTube, and LinkedIn.

Indian Consumers Explore The “Australian Beauty Products” Inspired By Nature And Crafted With Care

The Australian Trade and Investment Commission has brought together 20+ beauty/ cosmetic brands in conjunction with Global Victoria under the Australia Pavilion at Cosmoprof India 2024.  Cosmoprof India 2024 - The B2B event for the fast-growing beauty market in India started in Mumbai and concludes on 7th December 2024.

The Australian pavilion at Cosmoprof India 2024 will showcase products across different categories ranging from skincare, haircare, personal care, baby care, nutrition, wellness, fragrances and essential oils.

Australia has an extraordinarily diverse abundance of native botanicals which allows for exceptional and potent products that are clean, easy-to-use, and have high-grade, government regulated formulations that are highly effective, tested, and highly popular globally. The Australian beauty and cosmetics industry has invested significant resources to deploy cutting-edge science, bio-chemical processes, and innovative solutions using locally available natural ingredients.

Speaking about the Australian Participation in Mumbai, Mr John Southwell, Senior Trade and Investment Commissioner – South Asia, Australian Trade and Investment Commission said, “We are delighted to be at Cosmoprof India 2024 in Mumbai to showcase Australia's leading beauty and skincare innovations to Indian consumers. We have curated a selection of high-quality Australian products to celebrate the shared values of excellence and sustainability while fostering deeper economic and cultural ties with India. This initiative underscores our commitment to supporting the growth of the Indian beauty industry through knowledge-sharing, innovation, and partnership.”  

About The Australian Trade and Investment Commission

The Australian Trade and Investment Commission (Austrade) is the Australian Government’s international trade promotion and investment attraction agency. We deliver quality trade and investment services to businesses to grow Australia’s prosperity. We do this by generating and providing market information and insights, promoting Australian capability, and facilitating connections through our extensive global network.

To discover how we can help you, visit https://www.austrade.gov.au/

Winners Of Samsung E.D.G.E Season 9 Redefine Tech Solutions With Innovations In Geo Targeting And GenZ Hotspot Tagging

* The ninth edition of Samsung E.D.G.E. (Empowering Dreams Gaining Excellence) witnessed an overwhelming participation from over 15,000 students across 40 top academic institutions

* Winners received pre-placement offers from Samsung, cash prizes totaling INR 9 lakh and flagship Galaxy smartphones

* Finalists received personalized mentoring and guidance from Samsung leaders to improve their proposed innovative solutions

Samsung, India’s largest consumer electronics brand, has announced the winners of the ninth edition of Samsung E.D.G.E. (Empowering Dreams Gaining Excellence), its annual flagship campus programme that offers thousands of brilliant young minds opportunities to showcase their business acumen, strategic thinking, and leadership skills.

This year, over 15,000 students from 40 premier campuses, including top-tier B-schools, engineering colleges, and design schools participated. Some of the country's brightest students displayed their skills and engaged in insightful exchanges, embodying the spirit of innovation and collaboration. The finale event held in Gurugram, was attended by JB Park, President and CEO, Samsung Southwest Asia and other senior leaders of Samsung India.

“At Samsung, innovation is the cornerstone of everything we do. Through the years, Samsung E.D.G.E. has continually empowered students, offering a platform to showcase their creative solutions for enhanced consumer experience. This year, we were thrilled by the overwhelming response and participation from even more students and campuses, which has been truly inspiring. It was exciting to witness the spirit of innovation and problem-solving thriving in these young minds,” said JB Park, President and CEO, Samsung Southwest Asia.

Team RSP from XLRI Jamshedpur emerged as the national winner. Its innovative strategy to boost consumer engagement impressed the jury. RSP’s idea included the use of brand mascots, geo-targeting, Gen MZ hotspot tagging, and mall activations — all tailored to build deeper consumer connections and drive engagement through innovative, localized, and personalized experiences. The team -- Pranjali Bhatia, Siddhartha Dwivedi, Rohan Bhardwaj secured a cash prize of INR 450,000, Samsung’s flagship smartphones and pre-placement offers from Samsung.

Team Chevy67 from XLRI, Jamshedpur claimed the first runners-up position with a strategy for the smart home market. The proposed idea focused on driving adoption and creating an interconnected, future-ready ecosystem that streamlines the user experience globally by guiding them in their purchase journey. The team -- Apurvaa Mittal, Chayan Banerjee, Shubham Tripathy were awarded a cash prize of INR 300,000.

Team Pheonix from the Indian Institute of Foreign Trade, Calcutta finished as the second runner-up.  Their forward-thinking ideas involving ‘Spin to Win’ Smart QR Codes, Infinite Experiences with Sustainable Design, aimed to elevate the brand engagement through experiential retail and sustainability. The core idea was about leveraging innovative marketing and product strategies to create deeper connections with consumers, while ensuring a future-ready experience for a global audience.  The team—Varun Goyal, Umang Jain, and Saksham Jain—was awarded INR 150,000.

This year, while 5713 teams registered for Samsung E.D.G.E., 1432 were selected for the Campus Round, where they constructed executive case summaries through research and ideation. Subsequently, 59 teams advanced to the regional round, submitting, and presenting detailed solutions. Only the top 8 teams from this group progressed to the National round, receiving one-on-one mentorship from Samsung leaders before presenting their final ideas.

Since its inception in 2016, Samsung E.D.G.E. has grown into a first-of-its-kind campus programme in India that allows the country’s finest talent to come forward and exchange meaningful insights to get a head-start in their careers.

Samsung Newsroom India

Winners of Samsung E.D.G.E Season 9 Redefine Tech Solutions with Innovations in Geo Targeting and GenZ Hotspot Tagging

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, and memory, system LSI, foundry and LED solutions, and delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For latest news on Samsung India, please visit Samsung India Newsroom at http://news.samsung.com/in. For Hindi, log on to Samsung Newsroom Bharat at https://news.samsung.com/bharat. You can also follow us on Twitter @SamsungNewsIN.

Blue Dart Launches “Affiliate Program To Drive Innovation In Logistics For Technology Partners”

Blue Dart, South Asia’s leading express air and integrated transportation company, announces the launch of its first-of-its-kind “Blue Dart Affiliate Program” (BDAP) for technology partners and ecosystem enablers. This innovative program is designed to foster collaboration with top technological enablers in the industry, offering seamless integration of Blue Dart’s advanced logistics solutions while creating new revenue opportunities for affiliates. Participants can promote Blue Dart’s suite of services, onboard new customers, and earn attractive monthly incentives.

This is a perfect blend of path-breaking technology providers and an industry-leading logistics network to collaborate and bring to their customers the best mix of both. Affiliates benefit from partnering with a trusted, market-leading brand, gaining access to the world-class and industry-best network and early access to Blue Dart’s cutting-edge technology solutions and APIs. A dedicated support team ensures smooth collaboration, allowing affiliates to focus on building their solutions while Blue Dart handles all logistics needs. Looking ahead, the program will offer future-ready integration, including access to Blue Dart-DHL product lines through a single-window solution, driving long-term growth and innovation.

On the launch, Dipanjan Banerjee, Chief Commercial Officer, Blue Dart said, “At Blue Dart, innovation is at the core of everything we do. The launch of our Affiliate Program strengthens our commitment to collaborating with technology providers and offering world-class express logistics solutions. This program represents a unique opportunity for technology partners to expand their service offerings, increase revenue, and deliver best-in-class logistics capabilities to their customers.”

Blue Dart, with over four decades of industry experience, stands at the forefront of express logistics, celebrated for its reliability, resilience, and innovative approach. Leveraging state-of-the-art technology and deep operational knowledge, Blue Dart ensures seamless end-to-end logistics solutions.

PNB Celebrates Navy Day By Honouring Maritime Guardians Of India; Introduces Enhanced “Rakshak Plus Benefits”

The Indian Navy, guardians of our nation’s maritime frontiers, have evolved into a formidable blue-water force, safeguarding India’s sovereignty and contributing to global peace and security. As a tribute to the indomitable spirit and valour of the Indian Navy, Punjab National Bank (PNB), the nation’s leading public sector bank, has enhanced its flagship “Rakshak Plus” offering, designed specifically for defence personnel.

PNB Rakshak Plus, recognised as the most competitive salary and pension product for the defence personnel in the banking industry, offers comprehensive benefits, including a global accidental insurance cover exceeding Rs 1 Crore, covering death or disability caused by accidents on sea, air, or land, as well as during naval operations.

On the occasion of Navy Day, PNB extends its heartfelt congratulations to all members of the Indian Navy for their victories and feels honoured to serve as the trusted financial partner of the marine forces. The Bank also reaffirms its commitment to supporting the financial well-being of naval personnel and their families with innovative solutions and personalized services, strengthening its bond with India’s defence community.

SIDBI Opens New Branch In Karnal To Boost MSME Growth In Haryana

SIDBI inaugurated its new branch in Karnal, Haryana to enhance access to financial services and promote the growth of Micro, Small, and Medium Enterprises (MSMEs) in the industrial clusters of the region. The branch was inaugurated by Shri Ajit Nath Jha, CGM, in the presence of senior officials from state and central governments, Punjab National Bank, Sarv Haryana Grameen Bank, and representatives of various industrial cluster bodies and associations.

An MSME Cluster Outreach Program was also organized, where speakers shared their vision with local entrepreneurs. The event was graced by dignitaries, including Sanjeev Chawla, Additional Development Commissioner, and Shri Susheel Jain, Chairman, Haryana Chamber of Commerce & Industries, Karnal. Sanction letters were distributed to seven SIDBI MSME customers from diverse sectors.

About Small Industries Development Bank of India (SIDBI):

Since its formation in 1990, SIDBI has been touching the lives of citizens across various strata of society through its integrated, innovative and inclusive approach. SIDBI has directly or indirectly impacted the lives of Micro and Small Enterprises (MSEs) through various credit and developmental measures whether they are traditional, domestic small entrepreneurs, bottom-of-the-pyramid entrepreneurs, or high-end knowledge-based entrepreneurs.

For more information, visit:  https://www.sidbi.in/ 

Htattt India Launches An All ‘Neww Food And Beverage (F&B) Campaign ’

The campaign reinforces its position as a culinary leader and further cements its reputation as a trailblazer in India's hospitality industry

Hyatt India today unveiled its innovative Food and Beverage (F&B) campaign in India, poised to reinforce its position as a leader in the country's luxury culinary landscape. The campaign aligns with Hyatt's core value of caring for people, empowering them to be their best. With this campaign Hyatt reinforces its position as a culinary leader and further cements its reputation as a trailblazer in India's hospitality industry.

Hyatt's culinary journey in India is rooted in the success of its signature restaurants, including La Piazza, TK's Oriental Grills, China House, The Flying Elephant, Malabar Café, Koyo Koyo to name a few. These iconic outlets have consistently delivered exceptional dining experiences, reflecting the brands passion for innovation, quality, creativity, and authenticity. The campaign celebrates this legacy with a bold narrative.

“This campaign represents a bold new chapter in our culinary journey, one that celebrates the evolving tastes and preferences of Indian consumers. By showcasing our commitment to exceptional cuisine, authentic service, and unforgettable experiences, we're challenging traditional notions of luxury dining and inviting guests to discover a world of experiences that's both accessible and exceptional. Above all, the campaign is rooted in our purpose of `Care`. The line `No matter what we do, Our restaurants take all your attention` is based on the insight that exceptional F&B experiences are a powerful thing. They can even make you forget other great things about our hotel –like fabulous service, attention to detail, the thoughtfulness. The film ends with the message `Made with Love, Cherished Forever` epitomising the attention to detail and effort behind all our F&B offerings that result in unforgettable experiences for our guests” said Deepa Krishnan, Head of Marketing, India and Southwest Asia, Hyatt.

“Hyatt globally and in ASPAC is known for our F&B programme. In India, Hyatt has a strong legacy with restaurants like La Piazza, TK’s Oriental Grills, China House, The Flying Elephant, Koyo Koyo, Malabar Café and many more. At Hyatt, we're committed to redefining luxury dining in India. We're passionate about exceeding expectations and crafting experiences that linger long after the meal is finished. From the first bite to the last, every detail – our chefs' creativity, our staff's warmth, and the ambience – is thoughtfully designed to make our guests feel truly special and celebrated,” said Thomas Angerer, Director of Food & Beverage, India and Southwest Asia, Hyatt.

Conceptualised by Animal and Directed by Achowe, the campaign can be seen across Digital, OOH and Property platforms.

The campaign takes center stage in a captivating brand film, where the exceptional gastronomic experience at Hyatt's restaurants shines. At the heart of the film is Hareesh, a Hyatt staff member who exemplifies the brand's commitment to exceptional service and meticulous attention to detail. Not to be outdone, the restaurant experience is equally captivating with an array of chefs who create an unforgettable experience for the guests. As the narrative unfolds, one phrase perfectly captures the essence of the Hyatt experience: "Made with Love, Cherished Forever"

"There are over 535 million posts under #food on Instagram – delicious-looking reels, carousels, stories that can make your mouth water and also, fill you up. So when we set out to do a campaign about the legendary food and restaurants of Hyatt, one thing all of us were clear on was that we couldn’t lead with food – because it's everywhere. So we started thinking about how great food makes us feel. What it makes us do. What it opens our eyes to. And finally: what great food makes us turn a blind eye to.

A thought that hopefully does justice not only to the incredible food at Hyatt but also to the fabulous, courteous, hard-working people who work there." said Sayantan Choudhury, Senior Partner, Animal

About Hyatt Hotels Corporation

Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company guided by its purpose – to care for people so they can be their best. As of September 30, 2024, the Company's portfolio included more than 1,350 hotels and all-inclusive properties in 79 countries across six continents. The Company's offering includes brands in the Timeless Collection, including Park Hyatt®, Grand Hyatt®, Hyatt Regency®, Hyatt®, Hyatt Vacation Club®, Hyatt Place®, Hyatt House®, Hyatt Studios, and UrCove; the Boundless Collection, including Miraval®, Alila®, Andaz®, Thompson Hotels®, Dream® Hotels, Hyatt Centric®, and Caption by Hyatt®; the Independent Collection, including The Unbound Collection by Hyatt®, Destination by Hyatt®, and JdV by Hyatt®; and the Inclusive Collection, including Impression by Secrets, Hyatt Ziva®, Hyatt Zilara®, Zoëtry® Wellness & Spa Resorts, Secrets® Resorts & Spas, Breathless Resorts & Spas®, Dreams® Resorts & Spas, Hyatt Vivid Hotels & Resorts, Alua Hotels & Resorts®, and Sunscape® Resorts & Spas. Subsidiaries of the Company operate the World of Hyatt® loyalty program, ALG Vacations®, Mr & Mrs Smith™, Unlimited Vacation Club®, Amstar DMC destination management services, and Trisept Solutions® technology services. For more information, visit www.hyatt.com.

Tackling Burnout In Corporate India: Happiest Health Announces A Free Trial Of Their Holistic Wellbeing Services

Corporate India is facing increasing concerns over employee burnout, prompting organizations to seek effective wellness solutions. In response, Happiest Health has introduced a holistic wellbeing program, offering a 30-day complimentary experience to help companies address this critical issue. This program aims to enhance both physical and mental health, fostering a more balanced and productive workforce.

As stress, unhealthy lifestyles, and long work hours take a toll on corporate India, alarming health statistics paint a sobering picture with 30% of the population affected by diabetes or pre-diabetes and obesity rates climbing. Simultaneously, mental health issues such as anxiety, depression, and workplace burnout are becoming increasingly prevalent, eroding employee productivity and satisfaction.

India’s workforce is amidst a wellness crisis. This reality underscores the need for organizations to invest in the physical and emotional wellbeing of their employees.

HappiZest by Happiest Health offers a comprehensive solution to help businesses address these growing challenges. By encouraging good lifestyle choices, the program Why Choose HappiZest?

• Holistic Focus: Covers physical, mental, social, and financial wellbeing.

• Disruptive Pricing: Affordable plans for businesses of all sizes.

focuses on achieving a healthier lifespan through exercise, meditation and healthy nutrition.

Arvind Krishnan, President & CEO, Wellness Business, Happiest Health, said, "The alarming rise in lifestyle diseases and mental health issues among India’s workforce highlights the urgent need for a comprehensive approach to employee wellbeing. At Happiest Health, we believe that a healthier, happier workforce is the foundation of a thriving organization. With our HappiZest program, we aim to provide companies with the right tools to address these challenges by fostering physical, mental, social, and financial wellness. By offering a 30-day free trial, we’re not just delivering a solution but inviting organizations to join a movement towards sustainable and impactful employee health."

What sets HappiZest apart is their holistic and innovative approach to corporate wellness, combined with disruptive pricing that makes it accessible to businesses of all sizes. The program is built to address the multi-dimensional aspects of employee wellbeing, from stress management and financial health to fostering strong social connections and improving lifestyle choices.

This trial allows organizations to explore the benefits of a structured wellness initiative without any upfront cost. The program is designed to seamlessly integrate into workplace routines, ensuring that employees can easily adopt healthier practices.

About Happiest Health

Happiest Health is a global health & wellness knowledge enterprise promoted by Ashok Soota. Happiest Health provides credible and trustworthy health and wellness knowledge with views from globally renowned experts and doctors. The primary knowledge platforms are the daily newsletter, knowledge website, monthly print magazine, and summits. The wellness division of Happiest Health caters to corporates to achieve optimal employee well-being, fostering a happier, healthier, and more productive work environment. The newest addition to Happiest Health’s offering is its diagnostics services. Happiest Diagnostics is committed to a patient-centric approach and cutting-edge technology, with an aim to be the most trusted diagnostic partner in India.

Happiest Health embraces scientific knowledge with a keen focus on medical breakthroughs providing kinder, gentler therapies including cell-based treatments. It also has deep coverage of integrated medicine including ayurveda, homeopathy, and naturopathy. Happiest Health’s focus on wellness is holistic and energizing. Its Mission Statement is: “Better Knowledge. Better Health.” and convey its benefits to all.    

Samsung’s TVKey Cloud Technology Redefines Home Entertainment Experience In India

* TVKey Cloud enhances modern home entertainment system to offer seamless, wireless, clutterless and premium viewing experience

* Samsung TVKey Cloud - available with GTPL Hathway (Cable TV) and Dish TV (DTH) in India – can lead to potential savings of up to INR 2800 for Samsung TV Users

Samsung, India’s largest consumer electronics brand, has revolutionized the TV viewing experience by introducing Samsung TVKey Cloud Technology, an industry-first solution that lets you watch live television without a set-top box. This innovative technology, co-developed with NAGRAVISION, offers consumers a seamless and clutter less entertainment experience, eliminating the need for traditional set-top boxes.

Simplifying the future of live TV with TVKey Cloud, users can now access all their favourite live and on-demand content using a single Samsung Smart TV remote. This marks a major milestone in reducing additional cables and hardware, delivering a clean, modern, and highly intuitive viewing experience. The technology is compatible with Samsung’s 2023 and 2024 Connected TV models, including Ultra HD, OLED, QLED, and Neo QLED.

This state of the art technology allows the service provider’s subscribers to access premium content using TVKey's unique on-chip security, ensuring a high level of content protection.

"TVKey Cloud technology is Samsung's latest in a series of innovations towards powering Digital India. It helps cable and satellite television providers deliver secure and high-quality content so that consumers can enjoy their favourite content on Samsung TVs seamlessly. The innovative technology will set a new standard in India's television industry," said Dipesh Shah, Managing Director of SRI-Bangalore.

Whether it’s pure broadcast, hybrid broadcast-OTT, or OTT-only services, TVKey Cloud allows service providers to deliver high-quality content directly to the TV with its built-in set-top box functionality. This content convergence ensures consumers enjoy a unified, sophisticated entertainment experience with top-notch security. Embedded directly into the connected TV’s chipset, this advanced security feature delivers premium content, keeping the intellectual property protected. This also ensures that content providers can protect their long-term content investments.

Samsung TVKey Cloud is currently available with cable & satellite television providers in India - GTPL and Dish TV - offering unmatched viewing experience to subscribers. TVKey Cloud will enable service providers to deliver a variety of services – from live broadcast to on-demand content – with minimal hardware. All that’s required is an internet connection (Broadband, 4G, or 5G) to authenticate the live TV signals fetched via Cable or DTH Antenna.

Consumer Offers

With GTPL, customers have to pay for one month and will get one additional month of subscription free, 15 days of free BlackNut (cloud gaming) subscription and free access to GTPL Buzz (Live TV App) till the subscription period, resulting in potential savings of INR 2750 (including savings of set top box). Consumers also get a free router and broadband installation. Additionally, on payment of 6/12 months of broadband fee, consumers can get one/two months of free broadband access.

To learn more about GTPL TVkey Cloud Offers, https://selfcare.gtpl.net/Samsungtvkey_Inquiry.aspx

Dish TV customers will get one month of DTH subscription and one month of Watcho subscription (16 OTTs) at no extra cost, leading to potential savings of INR 2800 (including savings of set top box). 

To learn more about DishTV TVkey Cloud Offers, https://www.dishtv.in/landing-page/tvkey.html?srsltid=AfmBOor5cpVNaOYmn4EWtjG7-EXAx3whLkeSLrbgqJRAcvPQRK7OCtT4

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the world of TVs, smartphones, wearable devices, tablets, digital appliances, network systems and memory, system LSI, foundry and LED solutions. For latest news on Samsung India, please visit Samsung India Newsroom at http://news.samsung.com/in. For Hindi, log on to Samsung Newsroom Bharat at https://news.samsung.com/bharat. You can also follow us on Twitter @SamsungNewsIN

Former Chairman Of The Federal Energy Regulatory Commission Neil Chatterjee Joins AiDASH Advisory Board

* Chatterjee Set To Unite Stakeholders And Embrace A Data-Driven Approach To Improving The Nation’s Critical Infrastructure

AiDash, an enterprise SaaS company providing satellite-first AI applications for remote inspection and monitoring of critical infrastructure, today announced the appointment of Neil Chatterjee, former Chairman of the Federal Energy Regulatory Commission (FERC), to its advisory board. Chatterjee brings more than 20 years of experience in energy policy work to AiDash. In a video announcement, Chatterjee emphasized the importance of leveraging technology like AiDash’s satellite and AI solutions to address challenges such as grid capacity, extreme weather, and the energy transition. His distinguished career in government and regulation enables him to provide strategic guidance on how AiDash can best assist regulators and utility companies in adopting technology that furthers the goal of providing safe, reliable power in the face of increasing climate risks.

“In our persistent communications with leading climate and energy experts, Neil’s name came up time and again as someone we must get to know,” said Abhishek Singh, co-founder, and CEO of AiDash. “From the first meeting with Neil, I was struck by our alignment on the importance of technology to solve the biggest energy challenges to regulators and utilities, as well as the desire to collaborate with all stakeholders for grid reliability and resilience. Having Neil join our advisory board is a fantastic step forward.”

AiDash’s advisory board adds unparalleled industry knowledge and direct experience to the company’s staff to help identify market challenges and solutions, influence product development, shape go-to-market plans, advise on the company’s strategic direction, and tap into new connections for partnerships and collaboration. The advisory board continues to grow as AiDash’s opportunities expand and evolve.

“A substantial increase in extreme weather incidents, like storms and wildfires, coupled with grid capacity issues, translate to a pressing need for innovative - and often collaborative -  solutions,” said Mr. Chatterjee. “I believe AiDash is key to the future by making critical infrastructure industries climate-resilient, adaptable, and sustainable through satellites and AI. As an advisor, I am excited to bring regulators and utilities together to support an energy transition and help all stakeholders understand how we can take a more data-driven approach to improving our nation’s critical infrastructure.”

Mr. Chatterjee is an ideal addition to AiDash’s advisory board which is complemented by a team of in-house evangelists with deep industry and domain expertise. Evangelists include certified arborists with expertise in vegetation management, wildfire, and storm risk mitigation, plus specialists in grid resiliency, pipeline integrity, and sustainability.

About AiDash

AiDash is making critical infrastructure industries climate-resilient and sustainable. Using our satellite-first platform for grid inspection and monitoring, our AI applications enable electric and gas utilities and landowners to transform how they manage and maintain assets. Our customers deliver ROI in their first year of deployment with reduced costs, improved reliability, and advancements in sustainability goals. AiDASH exists to safeguard critical infrastructure and secure the future of humanAIty™.  Learn more at www.aidash.com.

Medtronic Launches Percept™ RC Rechargeable Neurostimulator In India - The First Deep Brain Stimulation System

*      With sensing, directionality, and advanced programming for movement disorders like Parkinson’s and epilepsy

*       Percept™ RC is the smallest and thinnest dual channel‡ rechargeable neurostimulator available for DBS

*      The latest advancement introduced in India is the only* technology that can record brain signals, empowering healthcare providers to tailor therapy to each patient’s evolving needs

Medtronic, a global leader in healthcare technology, has received FDA approval for its Percept™ RC and is now available in India. This is the smallest and thinnest dual channel neurostimulator available for Deep Brain Stimulation (DBS) system, marking the latest advancement in the Percept ™ family. This new rechargeable neurostimulator compliments Medtronic's existing portfolio of devices. The Percept™ neurostimulators are the only* DBS systems available with integrated sensing capabilities, allowing physicians to deliver highly personalized treatments for patients with movement disorders such as Parkinson's disease, essential tremor, dystonia, and epilepsy.

Equipped with BrainSense™ technology, the Percept™ RC captures and records brain signals, offering valuable insights that allow healthcare providers to adapt and personalize therapy to meet each patient's changing needs. Its rechargeable battery, powered by Medtronic’s patented technology, provides an impressive 15-year plus service life6 with minimal fade, ensuring consistent and reliable performance over time. Unlike other devices, the Percept™ RC recharges rapidly, achieving a 10% to 90% charge in under an hour, delivering convenience and dependability for patients.

Mr. Prateek Tiwari, Sr. Director, Neuroscience and Specialty Therapies, Medtronic India said, “We are elated to bring the latest innovation in DBS technology to patients and clinicians in India. This cutting-edge solution aligns with the increasing demand for advanced healthcare innovations and promises a transformative impact on the treatment of complex neurological disorders. With its ability to deliver highly personalized, data-driven therapy, our new rechargeable Percept™ RC neurostimulator with BrainSense™ technology has the potential to significantly improve patient outcomes and offer a new hope for those managing the challenges of chronic neurological conditions. We look forward to empowering healthcare providers in India to set a new standard in precision care and enhanced quality of life.”

Deep brain stimulation (DBS) uses a surgically implanted device, similar to a cardiac pacemaker. Medtronic Percept™ neurostimulators send electrical signals through thin wires to specific brain regions affected by neurological conditions like Parkinson's disease.

Nearly 70 percent of all DBS-eligible patients are estimated to require an MRI as part of their essential care1.  Medtronic offers full-body MR Conditional DBS systems for patients to have safe scans anywhere on the body under specific conditions‡. 

Percept™ offers greater freedom and scan access for patients with 3T scans and best-in-class 1.5T MRI scan labeling5-7. Medtronic has the only* DBS system that allows patients to have stimulation on in bipolar mode during an MRI2-4. ‡ In addition, the Percept™ neurostimulators are engineered to allow for future software updates designed for the Percept™ platform without a neurostimulator device exchange.

Since 1987, Medtronic has served over 180 thousand patients in more than 70 countries with its life-changing DBS therapy5. In India Medtronic DBS systems are serving patients for over 25 years now5.

About Medtronic

Bold thinking. Bolder actions. We are Medtronic. Medtronic plc, headquartered in Galway, Ireland, is the leading global healthcare technology company that boldly attacks the most challenging health problems facing humanity by searching out and finding solutions. Our Mission — to alleviate pain, restore health, and extend life — unites a global team of 95,000+ passionate people across more than 150 countries. Our technologies and therapies treat 70 health conditions and include cardiac devices, surgical robotics, insulin pumps, surgical tools, patient monitoring systems, and more. Powered by our diverse knowledge, insatiable curiosity, and desire to help all those who need it, we deliver innovative technologies that transform the lives of two people every second, every hour, every day. Expect more from us as we empower insight-driven care, experiences that put people first, and better outcomes for our world. In everything we do, we are engineering the extraordinary. For more information on Medtronic, visit www.Medtronic.com and follow Medtronic on LinkedIn.

Green Drive Mobility Transforms Last-Mile Delivery With Tata Ace EV Fleet Across India

In a significant stride towards sustainable urban logistics, Green Drive Mobility has emerged as one of the key players in India's electric mobility revolution, powered by Tata Motors' Ace EV – the most advanced, zero-emission, four-wheel small commercial vehicle. With over 100 Ace EVs in operation across the country, the company has demonstrated that environmental responsibility and business efficiency can go hand in hand. The partnership has already yielded impressive benefits, with over 160 tonnes of CO2 emissions saved while leveraging high earning capabilities and lower Total Cost of Ownership (TCO) of Ace EV. This achievement comes at a time when India's logistics sector is actively seeking sustainable alternatives to traditional fuel-dependent delivery vehicles.

Mr. Hari Krishna, Founder & CEO of Green Drive Mobility, said "Investing in Ace EV was not just an environmental decision – it was a strategic business move. Our fleet of Ace EVs has proven that electric vehicles can deliver superior performance while significantly reducing operational costs. The robust build quality and Tata's extensive service network have been crucial in maintaining our high service standards."

Looking ahead, Green Drive Mobility is committed to expanding its Tata Ace EV fleet to 500 vehicles within the next year, across various cities in India. This bold move underscores the company’s dedication to driving sustainable logistics solutions and supporting India’s transition to a greener future.

The success of this collaboration is anchored in Tata Motors' innovative approach to e-cargo solutions. Available in both 600kg and 1000kg payload variants, Ace EV has demonstrated remarkable reliability with ~99% uptime and have covered a cumulative distance of 50 million kilometers. The vehicle's advanced features, including the Fleet Edge connected vehicle platform, have revolutionised fleet operations by providing real-time insights into vehicle performance and driver behavior. Tata Motors' commitment to supporting the electric transition is evident in their network of over 200 specialized EV service centers across India. This infrastructure has been crucial in ensuring minimal downtime and maximum efficiency for operators like Green Drive Mobility.

Taneira Launches ‘For Beautiful Beginnings’ Campaign Across India

~Elevates the season with a Wedding range that celebrates a bride’s cherished heritage and hopeful future~

Weddings are a medley of emotions, a fusion of the past and start of a new chapter where love transcends boundaries and new stories unfold. Taneira, a Tata product captures the spirit of this universal journey with its latest campaign, ‘For Beautiful Beginnings’. Featuring Mrunal Thakur among others, the campaign tells the tale of a bride crossing the threshold of her childhood home taking along the echoes of a myriad memories and embracing the promise of her new life filled with endless possibilities- an experience shared across the diverse cultural landscapes of India.

Through the campaign, Taneira pays homage to the profound wave of emotions that unites brides regardless of region or tradition while highlighting the unique nuances that define their journeys. In this moment, the bride is not just draped in a saree- she is enveloped in the dreams, memories and hopes of everyone she holds dear. Across the seven regions captured in Taneira’s ‘For Beautiful Beginnings’ campaign, the bride’s saree, though diverse in fabric, drape, and design, becomes a universal companion on her journey of transformation.

‘For Beautiful Beginnings’ celebrates the cultural lineage woven into the fabric of this sacred moment with a collection that represents our timeless traditions blending the deep-rooted richness of our country’s craft culture with contemporary design interpretations and modern colourways. True to the brand philosophy, the collection celebrates pure, authentically sourced fabrics with a differentiated design language. Taneira also offers zari certifications, ensuring the bride embodies the true essence of heritage on her big day. Extending the celebrations to the entire wedding entourage, the sarees in the wedding range offer an array of options that suit different roles and personalities. Whether it is the bride’s best friend, the grooms’ mother, or a cousin playing a key part in the celebration, there is a saree for every woman who shares this joyous occasion along with the couple. 

Speaking at the launch, Ms. Shalini Gupta, General Manager, Taneira Said, “At Taneira, we believe that every bride’s journey is a celebration of tradition and transformation. Our campaign is an expression of the sentiments, memories and dreams that shape her path, emotions that, despite cultural nuances, unites brides across the country. Our wedding range reflects this ethos, offering a curated selection of sarees that preserve and promote our textile traditions while embracing each bride’s uniqueness. Each piece is crafted to become a part of the bride’s legacy, woven with love, pride and promise of Beautiful Beginnings.”

Each saree in Taneira’s wedding collection comes with a history and story of its own. From the regal white and red Kanjeevaram draped by the Kannadiga Bride to the vibrant red Kanjeevaram intricately woven with silver and gold motifs worn by the Tamil bride, each piece is a reflection of regional pride and grace.

The Telugu bride is enveloped in the resplendent tissue Kanjeevaram where delicate floral motifs dance across the fabric like memories in the making while the lustrous Paithani saree replete with motifs of flora and fauna- encapsulates the beauty of the Maharashtrian heritage.

From the opulent Banarasi Saree, enhanced with delicate minakari accents for the North Indian bride to the rich red Banarasi saree adorned by the Bengali bride, embellished with paisley and floral buttis in a luxurious blend of silver-gold zari, echoes the splendor and timeless elegance of the region. Meanwhile, the resplendent Gharchola with its vibrant patterns and symbolic checkered motifs, weaves a tale of celebration also capturing the collective joy of the community.

In this seamless fusion of the past and the present, the bride steps forward draped in love and strength of her culture. ‘For Beautiful Beginnings’ becomes more than just a moment, it is a living story told through Taneira’s Wedding range which celebrates not only the bride’s personal transition but every woman’s distinctive part and the rich cultural diversity that marks this timeless tradition. With ‘For Beautiful Beginnings’, Taneira offers a lasting legacy woven with care, passion and the promise of a bright, beautiful future.

The campaign is live now - https://youtu.be/RIsqMCr-A3w?feature=shared 

Food Safety And Standards Department, Karnataka, NASVI And Nestlé India Expand Project ‘Serve Safe Food’ In Karnataka

* To train over 1,000 street food vendors to further elevate food hygiene and safety

Expanding the geographical footprints of Project ‘Serve Safe Food’ in Karnataka, Nestlé India has continued its collaboration with Food Safety and Standards Department, Karnataka, and National Association of Street Vendors of India (NASVI) to train over 1,000 street food vendors in Bengaluru and Mysuru, taking the total to 2,000 street food vendors in the state. Since its inception in 2016, Project ‘Serve Safe Food’ has benefitted over 68,500 street food vendors across 26 states and 4 union territories by bringing together various stakeholders to create a comprehensive training programme.

Mr. Dinesh Gundu Rao, Minister for Health & Family Welfare Department, Govt. of Karnataka, said, “Enhancing food hygiene and safety standards in the state is a key priority for us. I am thankful for the collaboration between National Association of Street Vendors of India (NASVI) and Nestlé India, in partnership with Food Safety and Standards Department, Karnataka for contributing to this agenda in the state. Project Serve Safe Food has had a positive impact on the street food vendors, and I wish the programme continued success in their journey in the state.”

Mr. Sanjay Khajuria, Director, Corporate Affairs and Sustainability, Nestlé India said, “Project Serve Safe Food embodies our commitment to improve the food safety environment by going beyond the quality and safety of our own products. The project has been working towards empowering the street food vendors by upgrading their skills through relevant trainings on hygiene and food safety practices. We are confident that we would continue to work closely with our partners and make a positive impact in the society.”

Nestlé India launched Project Serve Safe Food in 2016 and has trained street food vendors across states including Assam, Andhra Pradesh, Arunachal Pradesh, Andaman and Nicobar Islands, Bihar, Chhattisgarh, Delhi, Goa, Gujarat, Haryana, Himachal Pradesh, Jammu and Kashmir, Jharkhand, Karnataka, Kerala, Madhya Pradesh, Maharashtra, Manipur, Meghalaya, Nagaland, Odisha, Puducherry, Punjab, Rajasthan, Sikkim, Tamil Nadu, Telangana, Tripura, Uttar Pradesh, and Uttarakhand.

ServiceNow Partners With Tamil Nadu Skill Development Corporation (TNSDC) To Empower Over 10,000 Students With Future-Ready Skills

ServiceNow, the AI platform for business transformation, today signed a Memorandum of Understanding (MoU) with the Tamil Nadu Skill Development Corporation (TNSDC) as part of the Tamil Nadu Government’s flagship “Naan Mudhalvan” initiative. This collaboration is set to equip over 10,000 students with cutting-edge digital skills on the ServiceNow platform in its first year, with the potential to scale to 25,000 students over the next three years.

This partnership demonstrates ServiceNow’s global commitment to skilling 3million individuals worldwide with in-demand digital expertise in an increasingly tech-driven economy. Through ServiceNow University’s Now Learning platform, students gain on-demand access to training and certification courses, including the comprehensive ServiceNow Administrator learning path, which leads to the Certified System Administrator (CSA) certification.

The program also fosters inclusivity by offering opportunities for women engineering students through the ServiceNow Women Code to Win contest, along with opportunities to participate in free Hackathons, Appathons, Learnathons, and other virtual workshops and webinars.

Sumeet Mathur, Senior Vice President & Managing Director, ServiceNow India Technology & Business Center, said, "ServiceNow is thrilled to join hands with the Tamil Nadu Skill Development Corporation to equip the youth of Tamil Nadu with skills that align with today’s industry demands. This collaboration under the ‘Naan Mudhalvan’ initiative will enable 10,000 students annually to develop job-ready skills on the ServiceNow platform, positioning them for successful careers in the digital economy. Together, we are empowering Tamil Nadu’s young talent and reinforcing the state’s position as a leader in technology-driven growth and innovation."

Tmt J Innocent Divya, IAS, Managing Director of Tamil Nadu Skill Development Corporation, Government of Tamil Nadu, said, "‘Naan Mudhalvan,’ the flagship initiative of the Government of Tamil Nadu, is propelling the state’s vision to empower youth with industry-relevant, future-focused skills. Our partnership with ServiceNow is toward this direction, which would enable 10,000 students to gain specialized expertise on the ServiceNow platform to become job-ready. Through this strategic collaboration, we are not only enabling individual student career trajectories but also elevating Tamil Nadu state as a premier destination for technology innovation and investment."

About ServiceNow

ServiceNow (NYSE: NOW) is putting AI to work for people. We move with the pace of innovation to help customers transform organizations across every industry while upholding a trustworthy, human centered approach to deploying our products and services at scale. Our AI platform for business transformation connects people, processes, data, and devices to increase productivity and maximize business outcomes. For more information, visit: www.servicenow.com.

Honda Motorcycle And Scooter India Launches “E-Gurukul”

* Empowers the Next Generation with Digital Road Safety Education

Honda Motorcycle & Scooter India (HMSI) launched its innovative digital road safety learning platform, E-Gurukul, in the esteemed presence of Shri Nitin Gadkari, Hon’ble Minister for Road Transport & Highways, Government of India. This initiative reaffirms HMSI’s commitment to fostering a culture of road safety in India.

The launch was also graced by the presence of key dignitaries from Honda - Mr. Vinay Dhingra (Senior Director - HR & Administration, Honda Motorcycle & Scooter India; Trustee, Honda India Foundation), Mr. Katsuyuki Ozawa (Director - HR & Administration, Honda Motorcycle & Scooter India) along with other senior officials from Honda and state government.

The E-Gurukul platform offers training modules tailored for three specific age groups, ensuring a comprehensive approach towards road safety education:

For age 5-8: 7-minute module

For age 9-15: 9-minute module

For age 16-18: 7-minute module

Currently the modules are available in multiple languages like Kannada, Malayalam, Hindi, Telugu, Tamil, and English—to ensure inclusivity and regional relevance and E-Gurukul can be accessed at egurukul.honda.hmsi.in. The platform supports live streaming for Tier-1 cities, downloadable content for Tier-2 cities, and multilingual modules to ensure accessibility across diverse regions.

Commenting on the initiative, Mr. Vinay Dhingra, Senior Director - HR & Administration, Honda Motorcycle & Scooter India; Trustee, Honda India Foundation, said, “Road safety is at the core of HMSI’s CSR vision. Through E-Gurukul, we aim to provide an easy access to road safety education modules that are developed for different age groups, specially to inculcate a positive mindset towards road safety at young age. These young road safety champions will not only be responsible road users but also inspire their parents and family to be one too. The launch of E-Gurukul is another step towards contributing to Honda’s global vision of zero traffic fatality by 2050.”

The launch of E-Gurukul is part of HMSI’s ongoing efforts to empower children, educators, and dealers to champion safe road practices. The initiative will expand to cover schools in every state, promoting road safety education tailored to different age groups. Any school interested to access this information can contact Safety.riding@honda.hmsi.in.

Honda Motorcycle & Scooter India’s CSR commitment towards Road Safety:

In 2021, Honda announced its global vision statement for the year 2050 where it will strive for zero traffic collision fatalities involving Honda motorcycles and automobiles. In India HMSI is working in line with this vision and the Government of India’s direction of reducing fatalities to half by 2030.

One critical aspect of achieving this goal is developing a positive mindset towards road safety in our children by the year 2030 and continuing to educate them thereafter. Road safety education at schools and colleges is not only to create awareness but to introduce a road safety culture in young minds and transform them to become road safety ambassadors. It empowers future generations to become responsible and significantly contribute to a safer society.

HMSI wants to be a company that Society wants to exist and is strongly focusing on spreading Road safety awareness to all sections of society with unique ideas catering to each segment from school kids to corporates and society at large.

HMSI’s set of skilled safety instructors conduct daily programs at our 10 adopted traffic training parks (TTP) across India and 6 Safety Driving Education Centers (SDEC) to make road safety education accessible to every part of society, and the initiative has already reached over 8.5 million Indians.

Photo Caption; Mr. Vinay Dhingra, Senior Director - HR & Administration, Honda Motorcycle & Scooter India, Trustee, Honda India Foundation; Shri Nitin Gadkari, Hon’ble Minister for Road Transport & Highways, Government of India ; Mr Piyush Mittal,Vice President & Operating Head-Corporate Affairs, Honda Cars India Pvt Ltd; Mr. Katsuyuki Ozawa (Director - HR & Administration, Honda Motorcycle & Scooter India) -  at the launch of E-Gurukul- Honda Motorcycle & Scooter India (HMSI)’s innovative digital road safety learning platform.

Phoenix Mall of Asia Kickstarts Christmas Celebration with European Elegance; Actor Arjun Rampal Inaugurates The Decor

* Immerse yourself In The Magic Of Christmas With Opulent Decorations And A Majestic Christmas Tree, Creating A Stylish And Enchanting Shopping Experience.

* Followed by the Christmas Tree Lighting, Arjun Rampal hosts a thrilling DJ party at Dobaraa

As the festive season unfolds, the Phoenix Mall of Asia, a premier shopping destination, is set to enchant visitors with a spectacular 65 Ft tall Christmas Tree, towers over exquisite decor and buzzing activities. Bedecked in a symphony of shimmering lights and opulent ornaments it captures the high spirit of the season. The Phoenix Mall of Aisa is also displaying a European Themed Market, creating a magical atmosphere for families and friends. Customers can experience the magic of the season with a dazzling extravaganza! The spectacular events, Santa Meet & Greet will bring a gust of the festive cheer along with the carol singing, girls dressed in reindeer costumes, a charming snowman, and a Christmas parade with an international flair. 

Phoenix Mall of Asia, renowned for its unparalleled shopping and lifestyle excellence ushered in Christmas celebration with the majestic Christmas tree lighting and grand opening of its Christmas décor by Actor Arjun Rampal. The actor graced the event by lighting the spectacular 65-ft tall Christmas tree and unveiled the Christmas market, decorated with European themed elements – which was followed by the Celebrity hosting a thrilling DJ party at one of the top F&B destination of the mall ‘Dobaraa’ gastropub.

Known for his charismatic presence and unmatched energy, Arjun Rampal spun the hottest tracks and created an unforgettable party experience for all attendees. The high-energy DJ party set the perfect tone for Christmas celebrations, filling the air with electrifying beats and festive cheer. The lively music and vibrant ambiance brought patrons together, creating an unforgettable holiday vibe for everyone to enjoy.

The mall has also organised live entertainment throughout the evening, featuring eminent artists, carol singers, Reindeer Girls, Elf Couple, Grinch Juggler and Snowman. Shoppers will be spoilt for choice as the Christmas at the Phoenix Mall of Asia, is bigger with trending accessories, cute artifacts, home decor products, and other exciting festive merchandise. Shoppers can explore an array of charming stalls offering Christmas Decor, hand crafted gifts, delectable festive treats, and seasonal delights. The treasure trove of a market promises a delightful shopping experience for visitors of all ages. The stage at the Grand Plaza will be transformed into a lively spectacle, immersing visitors in the true spirit of Christmas and exuding an atmosphere of joy and festive merriment. Families are invited to visit Santa's Grotto, where children can meet Santa Claus, share their Christmas wishes, and capture memorable moments with a photo session. It's an opportunity to create lasting memories for the little ones.

Gajendra Singh Rathod, the Director of Malls for South India, expressed his excitement, saying "We are thrilled to unveil this year’s magnificent Christmas decor at Phoenix Mall of Asia, a celebration of joy, tradition, and togetherness, which made even more special by the presence of the esteemed Actor Arjun Rampal. This year, we have crafted an enchanting Christmas experience for our visitors with European-inspired elements, coupled with dazzling illuminations, and engaging activities. At Phoenix Mall of Asia, we are committed to offering unparalleled experiences, blending luxury, entertainment, and convenience to exceed every expectation. We appreciate the endless effort and dedication our team has showcased perfectly mirroring the ambience and grandeur of Phoenix Mall of Asia; we invite everyone to join us in celebrating the spirit of the season in the most extraordinary way."

Ms. Ritu Mehta, Centre Director of Phoenix Mall of Asia & Senior VP Marketing South, said, “At Phoenix Mall of Asia, we are dedicated to enhancing the socio-cultural experience, and this Christmas, we are raising the bar by offering a perfect blend of luxury, entertainment, and leisure for our visitors. With our enchanting European Christmas theme, we invite everyone to step into a magical world of wonder, curiosity, and festive joy. The grandeur and festive spirit of the mall have been beautifully brought to life, creating unforgettable memories for all who visit. From the stunning 65-ft tall Christmas tree to other unique features, we are committed to making each holiday season even more extraordinary and immersive for our guests in the years ahead.”

In line with Phoenix Mall of Asia’s vision to be an experiential hub for both Bangaloreans and visitors from across, this year’s Christmas decor is set to capture the essence of imagination and wonder, bringing a world of festive fun and fantasy to life. The magical displays will transform the mall into a captivating holiday destination, offering a truly unforgettable experience for all whom Visit.

Photo Captions:  Arjun Rampal at the Christmas Tree lighting and inauguration of the European themed Christmas Market at The Phoenix Mall of Asia.