Friday, January 10, 2020

Cycle Pure Agarbathies Unveils Incense Customization Service to Cater to Individual Customer Preferences

Cycle Pure Agarbathies, the world’s largest manufacturer of incense and prayer products, introduces Mylncense, a first-of-its-kind offering in the market that enables customers to customise every attribute of their incense to suit personal preference. Launched by Ramesh Aravind, Indian Actor and Arjun Ranga, Managing Director, Cycle Pure Agarbathies the product aims to create a unique experience for consumers through hyper-personalization.

Available on, the brand offers customisation in four different categories: Fragrance-based, Deity-based, Festival/occasion-based and Experience-based. All aspects of the incense can be personalised- the of the stick, the fragrance and the intensity of the fragrance. The brand also lets you choose your own label and message on the package delivering a sense of ownership to the users.

Speaking about the latest offering, Arjun Ranga, Managing Director, Cycle Pure Agarbathies said, “FMCG as an industry has been rooted firmly on the concepts of standardization, mass manufacturing, and economies of scale. Also, conventional thinking always says that incense is a low involvement product for consumers. With Mylncense, we intend to change this and cater to each individual’s personal preferences. One unique pack of custom incense at a time.”

He further adds, “Nowadays, personalisation has become a way of life, people love exclusivity, especially, when it is tailor-made to cater to their taste. Hence, we truly believe that our consumers will definitely love the process of designing their incense with a few clicks and having it home delivered. For us at Cycle Pure Agarbathies, custom incense is a way of home delivering happiness to our consumers. We want to enhance every experience in our customer’s lives that we are a part of- from offering prayers to connect to the divine or tuning into one’s spirituality. Mylncense ensures greater consumer engagement and satisfaction on many levels. We believe that Mylncense is the future of fragrance”

Commenting on Mylncense, Ramesh Aravind, said, “This is a truly unique initiative by Cycle Pure Agarbathies. In an age where almost everything can be customized, the time has come for incense to be personalised. As a consumer, I would love to experience a fragrance of my preference, something 1 can associate with, on a daily basis. The experiences that the brand is delivering just through customised fragrances are incredible and totally enjoyable.”

After studying man psychology in-depth for years, Cycle Pure has listed out various scenarios that users would like to experience in order to relax and distress themselves and offers a wide range of exclusive fragrances for creating a similar experience. Mylncense ensures greater consumer engagement and satisfaction at all levels and the creation of incense catered to individual needs and purposes.

Create your own custom fragrance at

TECNO Revolutionizes the Budget Segment by Launching the Segment-First Largest Screen with Spark Go Plus

* TECNO SPARK Go Plus brings a Super Big 6.52” HD+ Dot Notch display, massive 4000mAh battery, AI-enabled 8-MP selfie camera & and fingerprint sensor at just INR 6299

* With TECNO SPARK Go Plus, the company strengthens its ‘For India’ philosophy by introducing a product that is customised to enhance the life of the local Indian consumers

TECNO, the global premium smartphone brand, today launched 2020’s first smartphone ‘SPARK Go Plus’ for India market.  With the new product, the company became the first player in the 5-7K segment to provide a giant 6.52-inch HD+ screen. The large screen will now give the first-time buyers and those upgrading to a smartphone a best-in-class, immersive viewing experience.

And it does not stop there! Priced at INR 6299, TECNO Spark Go Plus is loaded with class-leading features like modern Dot-Notch design, a full vision + full horizon (20:9) aspect ratio with category-defining 480 Nits brightness, a massive 4000 mAh battery, AI-powered 8MP rear camera with a dual flashlight +8MP selfie camera with front flash backed by a powerful Quad-Core 2.0 GHz CPU processor, face unlock and smart fingerprint scanner, 2GB RAM and 32GB ROM along with Android 9.0-Go version .  The product is designed to cater to the needs of the  ‘Greater Bharat’ which is on the verge of transformation. They are the aspiring, value-seeking consumers who want a taste of the premium features at an affordable pricing.

Commenting on the launch, Mr. Arijeet Talapatra, CEO, TRANSSION India said“Stepping into 2020, TECNO will continue to focus on ‘For India’ smartphones to disrupt the entry level and mid-budget markets with products customized to cater to Indian sensibilities in a better way. From that standpoint, Spark Go Plus will help us reach out to our customer base with a phone that is customized to meet the needs of the citizens of new Bharat. This phone is an embodiment of our relentless effort to reach every possible consumer in tier three and below markets from where the next wave of smartphone revolution will emerge. As per Counterpoint report, following the launch of “SPARK’ series of smartphones in Aug’19, TECNO has joined the elite ‘Top 5 smartphone brands’ club in the INR 5,000-7,000 offline category. In 2020, we will further consolidate our position to build a strong portfolio across 5-15K smartphones category providing customers with a wide range of options across price points.”

Key USP’s of SPARK Go Plus which makes it a ‘Big B’ of budget smartphones

* Big Entertainment on Super Big Screen in the segment

SPARK GO PLUS has Super Big 16.56cm (6.52) HD + DOT NOTCH display coupled with 89.5% screen to body ratio and 20:9 aspect ratio. The immersive display will add new spark to your movie watching and gaming experience. So, flaunt in style and enjoy your BIG entertainment anytime, anywhere.

* Big Security for safe user experience

TECNO SPARK GO PLUS’ comes with enhanced big security for you with the Fingerprint Sensor, which unlocks the device in 0.27seconds. It can perform other functions also like accept calls, record calls, click pictures and dismiss alarm. Also, it comes with Face Unlock 2.0 which is even further secured as it prevents the phone to get unlocked with closed eyes. So, be rest assured now, SPARK GO PLUS is big on security!

* Big flashlight for enhanced camera experience

Spark Go Plus comes with 8MP AI Rear camera with Dual flash which makes your pictures clear and crispier, even in low light. Also, it has 8MP AI Selfie Camera with Front Flash with 7 level AI beauty mode to give an artistic touch to your selfie. So, get ready to hog the limelight.

* Bigger Storage

Spark Go Plus has 32GB internal memory which lets you effortlessly keep a track of every little detail in your life. So, go BIG in your infotainment and make a BIG Impression.

* Big Battery that lasts long

TECNO SPARK GO PLUS comes with a 4000 mAh high-density large capacity battery. Once fully charged, it will run for the whole day. With Spark Go Plus, you can watch 6 hours of videos, enjoy 110 hours of music, play games for 6.9 hours, browse the web for 5.7 hours, call for 26 hours, standby time 343 hours. So, go all-out on BIG Multi-tasking, specially for you. The big battery comes with other AI features like AI power saving, full charge alert and automatically cuts the power when phone is fully charged to avoid overcharging. So, put all your worries to rest, now.

* Bigger value & availability

TECNO Spark Go Plus  is available in two attractive colour schemes- ‘Hillier Purple’ and ‘Vacation Blue’. Priced at INR 6299 (MOP) the phone is available for purchase at 35000 retail touchpoints across PAN India staring from today.

* Big Offers  In line with the brand philosophy of ’Expect More’, TECNO has been consistently pushing the envelope to deliver to the customers a complete ‘Smartphone experience’.  TECNO SPARK Go Plus is a complete ‘Value Package’ which along with the ‘All-rounder’ smartphone brings in the combination of unique offers

Tata Motors Kick-Starts the Year 2020 with An All-New Product Portfolio


* All set to transition into BSVI from January onwards
* To showcase an extensive range of future commercial and passenger vehicles at the Auto Expo 2020

Tata Motors, one of India’s leading automobile manufacturer, is all set to roll out a product offensive in 2020. The company today announced that it will commence the introduction of its all-new BSVI range of products with passenger vehicles, starting from January 2020. This will be demonstrated by a grand showcase with 4 global unveils, 14 commercial and 12 passenger vehicle displays at the upcoming Auto Expo 2020, at Greater Noida.

Tata Motors has entered its 75th year in 2020 with a rich legacy in contributing to the nation. It is building a sustainable future by providing aspirational, innovative mobility solutions for a Connected India. This intent will be represented as the theme at the Tata Motors’ pavilion.

Speaking at the occasion, Mr. Guenter Butschek, CEO and MD, Tata Motors said, “We are delighted to announce the theme for our pavilion at the Auto Expo 2020 - Connected India: Responsible and Sustainable Mobility Solutions. This theme will bring alive our future focus on CESS, which is - Connected, Electric, Shared and Safe. The future of efficient, green, sustainable mobility solutions needs to translate into reality. As a responsible corporate, we are doing every bit to contribute to this agenda and are gearing up to bring a new generation of products faster to market. We are excited to unveil our extensive range of future portfolio at the Auto Expo 2020 which are not only BSVI ready, but are designed and developed to truly enhance the value proposition for our aspiring customers.”

Tata Motors is building a common Connected Vehicle Architecture, which will serve the entire portfolio across Commercial, Passenger and Electric Vehicles, to enable the extended digital eco-system of its customers. The Electric vehicles will support the government's e-vision of promoting a clean and green India. To leverage the Shared mobility ecosystem, Tata Motors will be providing innovative solutions in people and goods transport. In support of the Indian growth story, it will provide the safest range of vehicles to set new industry benchmarks.

In addition to product showcases, the Tata Motors pavilion at Auto Expo 2020 has been conceptualised and designed to provide visitors with an interactive experience. With the help of an engaging digital interface, customers visiting the hall will indulge in games and stand a chance to win an exciting experience like never before. As part of its sustainability mission, the company has also taken steps like going paperless and increased the green cover at the pavilion. Keeping the growing start-up culture in mind, Tata Motors will use this platform to also crowd source and engage with the start-up communities.

Ready for the new portfolio transition

BSVI transition has been the single largest focus area for Tata Motors. It established a state-of-the-art ‘Advance Power Systems Engineering Tech Center’ at its Engineering Research Center (ERC) Pune, which has played a key role in engineering, testing and developing cutting-edge powertrain solutions for its product portfolio, including comprehensive electrification.

Rather than limiting the scope to only emission migration, the company has streamlined its portfolio with enhanced features, offering superior performance and added value enhancers for the benefit of the customers.

The deployment of modular product architecture across its vehicle platforms has ensured a higher commonisation of parts, quicker time to market and lower costs for its vast range of offerings.  The company is ready with its entire range of drivetrain combinations, including gasoline, diesel & CNG engines with manual, automatic and automated-manual transmissions for BSVI emission norms.

Mr. Rajendra Petkar, President & CTO, Tata Motors said, “The Tata Motors team has tirelessly worked towards a seamless transition to the BSVI regime. With the customer at the centre of our plans, we have designed & engineered our products keeping in mind the duty cycles and growing aspirations. From January 2020 onwards we will be introducing over 100 lead models with over 1000 variants. These will cover options of powertrain combinations, body styles, chassis configurations plus technologies imbibing connected, electric, shared and safety. Significant front loading of activities, use of digital product development tools and early involvement of globally reputed technology & supplier partners has helped us to accelerate the portfolio migration.”

HP Fastlane Introduces Real-Time Fuel Price Indicator to Enable its Users Make Informed Decisions

HP Fastlane, users can now check the current fuel prices at HPCL outlets around them on a real time basis. By adding this new feature into India’s first fuelling app Fastlane aims to enable its 90,000+ registered users make informed decisions and manage refuelling of their vehicles more efficiently. Launched in partnership with HPCL, Fastlane is an initiative by AGS Transact Technologies Limited, one of India’s leading end-to-end cash and digital payment solutions company.

The Fastlane app fetches real-time fuel prices of 120+ participating HPCL petrol pumps in Mumbai, Thane, Vashi & Pune directly from HPCL fuel price service. This online service provides updated fuel price for each HPCL retail outlet ensuring its accuracy and authenticity.

How does this feature work?

·       User logs in to the Fastlane app
·       He/she  clicks on the ‘Pumps near me’ tab on the app
·       The app lists all the Fastlane enabled HPCL Petrol pumps in the vicinity of the user
·       Each fuel outlet listed on the app mentions the fuel type available & its current price

The Fastlane app leverages RFID technology to provide cashless, cardless & a paperless fuelling experience to fleet owners & individuals. Its digital payment platform provides transparency in entire fuelling process right from adding money to the Fastlane app to presetting the fuel amount and actual fuelling at the fuel outlet. As a result, it provides faster checkouts at fuel pumps, reduced fuel pilferage and assurance of paying for only what is filled.

Hero Motosports Team - Paulo Goncalves Delivers a Second Top 10 at Stage 5 Rally

Hero MotoSports Team Rally consolidated their good showing from the previous stage today. The stage 5 of the rally tested the competitors with a 353 km special stage running from Al Ula to Ha’il.

In the sandy surroundings of the day, humongous rocks served as landmarks to avoid costly navigation mistakes. Less technical than the previous ones, but just as impressive with the dunes, and gigantic sandy hills offering a mix of sand and soil to the competitors.

Paulo Goncalves, continued to press forward today as well and delivered a back to back Top 10 finish for the team at the 10th place. Sebastian Buhler maintained his good form and brought the stage home in the 21st place.

Santosh too had a good stage today, finding his rhythm to finish the stage in the 37th place while Joaquim Rodrigues suffered a minor crash, but managed to close the stage in 25th position.

After today’s steady performance, Paulo Goncalves climbed up several positions for the second day in a row to finish on 59th place in the overall rankings. Buhler maintained his Top 20 position to reach 19th place and Santosh climbed up a few more ranks today to break into the top 40 at 39th place in the overall rankings at the end of the stage 5.

With just one more stage to go and the stage complexion changing from being more technical to wide open desert, tomorrow’s stage is expected to see more competitors trying to push hard in  tackling the longest stage of the Dakar yet, with 830 kms to be done, including the 478 km special.

Paulo Goncalves (Comp No. 8) said, “Today there was a change in the scenery from the trials and stony tracks of the last 3-4 days to the more open desert today. In the first part of the stage I tried to push hard and rode well. After the refuelling, there was 200 kms of open off-piste stage that could be fast but dangerous as well. So I decided to calm my pace a bit down to avoid crashes and arrived well for me and the Hero team. Now we have one more day before we get a rest day to recover well to race for the second week.  ”

Sebastian Buhler (Comp No: 32) said, “It was a hard stage and we had almost 200 kms in the off-piste towards the end. I think I did well today, tried not to go too fast to avoid making any mistakes. The rally is very long and I want to finish with a good place. So let’s see how it goes tomorrow. ”

CS Santosh (Comp No: 50) said, “What an amazing last 2 days it has been at the Dakar. The last two stage have been tough but really incredible. In the beginning part of the stage today we had some rocks, sands and piste but the second half, for about 200 kms was just open off-piste, camel grass and undulations. I really enjoyed the riding the stage today and I am starting to feel better and more confident on the bike. Can’t wait to see what the next few days are going to bring to us.”

Joaquim Rodrigues (Comp No. 27) said, “Difficult day for me today as the stage was really hard. In the beginning I was riding really well but in the second half I had a crash and lost some time. But I am ok for tomorrow and happy that I was able to get my Hero back to the finish line.”

Students of JD Institute of Fashion Technology Visit Rashtrapati Bhavan to Study Historic, Art and Architecture

Students of interior design at JD Institute of Fashion Technology, a pioneer in the field of design education for the past 31 years, visited “Rashtrapati Bhavan”, the largest official residence of India, to study its historic and magnificent art and architecture.

Rashtrapati Bhavan was designed by Sir Edwin Lutyens and Herbert Baker and is a subtle blend of Indian and European architecture. The students returned with a deeper understanding of the various aspects of construction, design, planning and art styles of the magnificent building.

Ms Rupal Dalal, Executive Director, JD Institute of Fashion Technology, said, “We strive to provide experiential learning to our students. The Rashtrapati Bhavan is an iconic creation and a showcase of Indian architecture and I am sure the interior design students learned a lot during their visit.”

Café Coffee Day Now Unveils Unique Cappuccinos to Raise the Bar

With the winter and the festive season upon us, everyone is looking for a reason to celebrate. Café Coffee Day (Popularly known as CCD), the café pioneer and market leader is all set to make these celebrations special, with its newly launched, and first of its kind, range of innovative Moodelicious Cappuccinos. The specially crafted 6 unique cappuccinos, give coffee aficionados, a perfect reason to grab a cup with their loved ones.

With the launch of these new cappuccinos, CCD has again lifted the bar for coffees in the industry and in the country. The unique offerings are part of an exotic range featuring innovative ingredients like pea flower extract, wellness specials like Himalayan pink salt, and traditional age old Indian health superpowers such as turmeric, ginger and cinnamon.

Powerful ingredients such as these induce certain moods and feelings and the new cappuccinos perfectly reflect these moods with offerings such as Cappuccino Surprise, Cappuccino Crush, Cappuccino Unwind, Cappuccino Mischief, Cappuccino Recharge and Cappuccino Awsm! Now customers can pick a cappuccino based on the special ingredients of their choice or their mood at that moment.

Blended with the natural goodness of Himlayan pink salt, with a hint of black pepper, the Cappuccino Surprise, with its sweet and salty flavour will leave one’s taste buds pleasantly surprised.

Laced with the exquisite flavour of white chocolate with a natural blue pea flower extract, this specially crafted upside down Cappuccino Awsm is a globally trending flavour experience that will leave all coffee lovers spellbound!

With the zesty magic of tangerines and the delightful creaminess of white chocolate, the Cappuccino Crush is all set to woo coffee lovers’ hearts!

The earthy, traditional flavours of ginger and turmeric are not only soothing but beneficial for calming the senses. Just like its name, the flavour Cappuccino Unwind with antioxidant properties, is a perfect beverage to relax with.

The sweet touch of chocolate, the playfulness of cinnamon, and the spicy notes of chilli, in the Cappuccino Mischief will bring out naughty side in anyone!

A classic combination of bananas and rich caramel, the Cappuccino Recharge, with its crackling caramelized banana chips is a power house one needs, to get through the day.

Speaking of this creative initiative Suneet Yadav, President-Marketing, Café Coffee Day, said “As pioneers of the industry, Café Coffee Day is constantly innovating to meet the evolving needs of our customers. We thrive on innovative offerings that will excite our customers. The new launch of Moodelicious Cappuccinos raises the bar further in the category. With the onset of winter, coffee lovers are looking for unique options they can indulge in. A first of its kind in India, our new range of Cappuccinos, feature special health and wellness coffees rooted in traditional Indian flavours. Specially crafted with unique ingredients, coffee lovers fall in love with coffee again.

The new cappuccinos are available at all CCD outlets across the country.

About Café Coffee Day

Café Coffee Day is India's largest café chain in terms of number of café outlets with 1480 cafes across the country and operates through Coffee Day Global Limited (CDGL), a subsidiary of Coffee Day Enterprises Limited. Café Coffee Day has pioneered the coffee culture in the chained café segment in India and opened its first café in Bengaluru in 1996.

Mall Uses Internet of Things Technology to Monitor Water Usage

Thanks to rising mercury levels, water management and sustainability issues are also on the rise. Commercial buildings like malls face large fluctuations in influent water quality and require prompt corrective action for efficient operation of the water treatment plant. Orion Mall’s management is now using an Internet of Things (IoT)-enabled water and wastemanagement solution offered by Green Environment India, a startup by the IIT Madras incubation ecosystem. Since January 2019, the mall has managed to save 3 crore 42 lakh litres ofwater.

The focus of this solution is to provide real-time monitoring support, predict faults from and provide troubleshooting insights to achieve assured return on investment on water utilities within the building. It took three months to install the project - which began in 2017 - and the accuracy of the water was checked at a laboratory. The final operation began in March 2018. Daily, 3.8 lakh litres of treated water is reused from the sewage treatment plant for non-potable purposes. The project helped with 25 per cent savings on water footprint and 30 per cent savings on water used.

At the mall, smart technologies are used to monitor real-time fresh and recycled water treatment utilities. The IoT solution has been implemented in tanker water unloading systems, waterand sewage treatment plants and cooling towers. “This process enhances performance of plants. Also, we have developed an application called Greenvironment to monitor the system,” said Manu Nair, General Manager, Facility, Brigade Group.

Most of the waste water is potentially reused using the smart technology developed by Greenvironment Innovation & Marketing India Pvt Ltd, a startup founded by alumni of IIT Madras. Real-time monitoring of waste water plant and troubleshooting support through innovative smart water management — IoT-based technologies are the cornestones of the tech support provided to the mall by the startup.

Real-time data is essential for smooth running of a water treatment plant. But, at present, operational decision-making at most plants remains largely reliant on after-the-fact information. Real-time monitoring system comprises real-time data collection, analysis and control tools. Using internet-based technologies, we collect data pertaining to quality, flow, energy and other environmental indicators from the water treatment plants of our customers. The system also facilitates transfer of knowledge from experts at a remote-control centre to local operators real-time,” said Varun, CEO, Greenvironment India. 

The President of India Recognized Shobha Gasti’s Work on Girl Child Education and Devadasi Women

Ram Nath Kovind, the Hon’ble President of India recognised the work of Shobha Gasti, a feisty grass-root leader from Belgaum in Karnataka.  Her commitment towards girl child empowerment and empowering Devadasi women was acknowledged by The President of India through an invitation at Rasthrapati Bhavan where Shobha met him and shared her experiences.

She spoke at length on how girl children are getting tangled into early child marriage and the importance of education and awareness to fight such violations. She also mentioned about how Devadasi women have been facing years of oppression and her journey towards their empowerment.

Her work which has gained prominence in the state of Karnataka was placed to the Government of India by the state Government. Eventually she got a call from the President’s office and an opportunity to share her work with Shri Ram Nath Kovind.

Child Rights and You (CRY) have been supporting Shobha since 2012 on her quest to champion the work for child rights.

“I am honoured to be the voice for a community that needs attention, awareness and a greater consensus among the mass and senior policy makers. The highlight of today’s experience was the privilege to sensitise The President of India on the nuances of child right problems and the issues Devadasi women face. It was a true privilege to share with him the importance of civil society and how collectively we can eradicate it. I also brought his attention to the importance of education as a mitigating force on several child rights issue,” said Shobha Gasti.

“Shobha Gasti’s work on some of the most marginalised communities needs to be celebrated and this recognition by the apex office of the country is a richly deserved acknowledgement. In its journey over the past forty years, CRY has always believed in creating champions of change, which is aptly represented by Shobha. With her courage, determination and an unfailing resolute Shobha has brought a difference that stands the length of time. We sincerely hope her work encourages generations of young women to come forward and be part of a greater change we all hope to bring,” said Puja Marwaha, CEO, CRY.

Ms. Shobha Gasti, has been working towards the child rights issues and Devadasi women for more than two decades.  She started her community work as a volunteer for Devadasi Rehabilitation Project and later co-founded the Amma Foundation to give her movement a strength and shape. Today, she is one of the most influential women in the region who has dedicated her life towards the cause which she has promised to fight for.


Child Rights and You is an Indian NGO that believes in every child’s right to a childhood - to live, learn, grow and play. For 4 decades, CRY and its 850 initiatives have worked with parents and communities to ensure Lasting Change in the lives of more than 2,000,000 underprivileged children, across 23 states in India.

Kathak Solo Performance by Sonali Loomba at Bhartiya Vidhya Bhavan on Jan 10, 2020

The concert is a solo debut kathak  performance by sonali Loomba under the guidance of her Guru Shri Hari and Smt Chethana.This is part of the every Friday program organized by the Indian Council for Cultural Relations, Bengaluru.

Disciple of Renowned Kathak Dance Couple ,Guru Shri Hari and Smt Chethana Hari-Noopur Performing Art Centre. Guest of Honour-Shri.R.Venugopal-Regional Director ICCR, Chief Guest Rev.Dr.Daniel Fernandes-Prinicipal-St- Joseph’s of Commerce. Smt.C.Triveni Vinod-Excutive Director-C.Krishniah Chetty Group Jewellers. Grand Master Akshar-Founder& Chairman-Akshar Yoga.

Sonali Loomba  has undergone training under Guru Hari and Chethana from Bangalore, India. She has given numerous dance presentations as a soloist in India and USA. She has performed in leading dance festivals like Hampi Utsav (Hampi, India), Brahmotsav (Tirupathi, India), North American Festival of Colors ( Utah, USA and Vegas, USA) ,Living traditions ( Utah, USA) , World Folk fest ( Utah, USA), Utah Arts festival ( Utah, USA) to name a few. She has recently presented kathak at the 2019 TEDx Salt Lake City.

Date : Friday, 10th January, 2020.
Venue : Bhartiya Vidya Bhavan, 43, Race Course Road, Bengaluru
Time: 6:00 pm onwards
Free Entry
Supported by ICCR-Indian Council for culture relations

Thursday, January 9, 2020

Water And Shark Expands Its Services In the Legal Sector as Its Expert Legal Wing

Water And Shark International Inc. (USA) sets up Water And Shark Legal in India with its main office in Mumbai and associate offices across major cities in India.

Water And Shark International Inc. is a multinational accounting and consulting firm, founded by young Indian CA Mr. Harsh Patel in 2012.Having successfully rendered services in the accounting and consulting field on a global level, Water and Shark has now ventured into the legal sector through its member firm Water And Shark Legal which shall operate as a multi-disciplinary legal service firm in India with an aim of providing legal advisory and compete litigation services across India.

About Water And Shark Legal:

Water and Shark has joined hands with young endowed Ms. Kruti Bhavsar who is practicing as an Advocate at the Bombay High Court and as a Counsel at the Supreme Court of India to set up Water And Shark Legal- A multidisciplinary law firm. At present the firm operates from Mumbai and has associate offices across major cities. The functioning and administration of Water And Shark Legal shall be fully independent and the clients of Water And Shark International Inc. and /or any of its networked member firms and/ or any foreign law firms shall directly approach Water And Shark Legal for legal advice or services. Therefore, the firm ensures that its functioning is in compliance with the Advocates Act 1961 and the Bar Council of India (BCI) Rules.

Legal Expertise: A need of the hour

Entrepreneurs are constantly finding ways to expand their business and attain growth.  Some business owners play with the risk and compromise on safeguarding their interests by not hiring legal service and legal advisory to avoid financial burdens and later end up into huge losses and legal difficulties. A company is unpredictably vulnerable on all fronts in the absence of an experienced lawyer and advisor. With the current market scenario, where the success rate and risks are equally high, Water and Shark Legal offers a complete legal road map to ensure your growth and minimize legal risks.

The Founder’s  words:

CA. Harsh Patel , Founder & Global CEO -Water and Shark

“Water And Shark is an idea and a vision and not just a company. I started my journey in 2012 with the objective of expanding worldwide and through various sectors and services. Water And Shark thrives on and believes in practical approach. Many a times, our clients faced legal challenges and therefore we recognized the need of having a dedicated legal service to protect the best interest of our clients. With the commencement of Water And Shark Legal, we have expanded our wing into the legal service sector and I believe that having legal experts on board shall ensure that every entrepreneur and corporate body put out their most confident feet in the market. Water and Shark Legal shall operate independently from Mumbai, India and we are sure that this partnership will help us achieve new heights and serve our client’s better. I heartily congratulate the team of Water And Shark Legal for setting up the boutique firm and I extend my best wishes to the young and dynamic team of lawyers. ”

What the Co-Founder and Managing Partner of Water and Shark Legal said:

Advocate Kruti Bhavsa, Co-founder & Managing Partner -Water and Shark Legal

“Law and Legal policies play a vital role in the growth and expansion of any business. A good legal framework and strong legal policies are also essential for creating a strong base on which you can build your business. At Water And Shark Legal, our idea is to engineer your business goals and strengthen your position so that every deal becomes a successful step towards growth. Through our team of experts, we provide all legal solutions under one roof; from civil, criminal, banking litigation to documentation, policy and contract drafting, legal structuring and planning. Our aim is to ensure that we stay with our clients at every step they take and work hand in hand with corporates and entrepreneurs and be a part of their journey and act as their legal safeguard.”

One must not forget that filing incorrect documents, entering into voidable contracts or following incompetent and unsafe ways can ruin your business:

Legal service and advisory is vital for businesses because “It’s always better to avoid legal problems rather than fixing them”

Many business owners lack the necessary knowledge and experience to deal with different legal aspects of running a company. Business transactions involve different stages of negotiation, preparation of paper work, and evaluations. Consulting a legal professional to deal with your business solutions can be very helpful in filing reports, securing legal protection and protecting your business interests.

Most businesses neglect the importance of legal advisor until they receive summons or find themselves before any Court. It is therefore always beneficial to appoint a good business lawyer before you get sued.

Also, with the increasing complexities in law and growing cross border transactions, it is necessary to have a legal expert on board to help you draft the best contracts and provide viable legal solutions to face legal challenges. A good lawyer ensures that his client’s business interests and legal rights are protected.

Sometimes a business needs Corporate Restructuring, in order to make it more profitable and efficient. This involves the process of making changes in the composition of the company’s /firm’s one or more business portfolios in order to have a more profitable enterprise. A commercial lawyer ensures that the restructuring is done in compliance with all corporate laws and regulations and at the same time sketches a profitable legal structure for the company.

Why choose Water And Shark Legal:

Water And Shark Legal operates on the principal that a good law firm always provides practical, pragmatic and viable legal solutions which secure your pockets rather than burning a hole. They cover all sectors of economy and provide complete legal services under one roof with their domestic and international exposure and insights. Water And Shark Legal stands on a strongly ethical and result oriented approach with the clients’ best interest being its core objective.

Can Sea Star Movement Inspire Better Robots?

What USC researchers and colleagues uncovered about sea star locomotion could help scientists design simpler, decentralized systems in robotics and beyond.

Have you ever seen a sea star move? To many of us, sea stars seem motionless, like a rock on the ocean's floor, but in actuality, they have hundreds of tube feet attached to their underbelly. These feet stretch and contract to attach to rough terrain, hold on to prey and, of course, move.

Any one tube foot on a sea star can act autonomously in responding to stimuli, but coupled together, they can synchronize their motion to produce a bouncing motion -- their version of running. For years, researchers have wondered exactly how a sea star accomplishes this synchronization, given it has no brain and a completely decentralized nervous system.

The answer, from researchers at the USC Viterbi School of Engineering, was published in the Journal of the Royal Society Interface: sea star couple a global directionality command from a "dominant arm" with individual, localized responses to stimuli to achieve coordinated locomotion. In other words, once the sea star provides an instruction on which way to move, the individual feet figure out how to achieve this on their own, without further communication.

The researchers, including Professor Eva Kanso in USC Viterbi's Department of Aerospace and Mechanical Engineering and Sina Heydari, a USC Viterbi Ph.D. candidate, were joined by Matt McHenry, associate professor of ecology and evolutionary biology at the University of California, Irvine; Amy Johnson, professor of marine biology at Bowdoin College; and Olaf Ellers, research associate in biology and mathematics at Bowdoin College.

The work builds on an existing hierarchal model of behavior, but goes further in explaining how much of sea star locomotion happens locally versus globally.

"The nervous system does not process everything in the same place at the same time, but relies on the idea that the sea star is competent and will figure it out," said Kanso, a Zohrab A. Kaprielian Fellow in Engineering. "If one tube foot pushes against the ground, the others will feel the force. This mechanical coupling is the only way in which one tube foot shares information with another."

A third model of locomotion

The nervous system of a sea star is characterized by a nerve ring that surrounds its mouth and connects to each individual arm through a radial nerve. The muscles of each tube foot are stimulated by neurons connected to the radial and ring nerves.

All feet step in the same direction while crawling, but their movement is not synchronized. However, when achieving the bouncing gait, sea stars seem to coordinate tens of feet into two or three synchronized groups. The research team, led by Kanso, looked at both modes of motion, and the transition between them. The result is a model that describes how much of a sea star's locomotion is determined by local sensory-motor response at the tube feet level versus global sensory-motor commands.

In the animal world, behavior is often described by one of two prevailing models of locomotion; behavior such as insect flight is the result of sensory feedback traveling through a central processing system, which sends a message activating a response, or it is the result of completely decentralized, individual responses to sensory information such as in fish schools or ant colonies.

Neither of these models seem to describe the motion of a sea star.

"In the case of the sea star, the nervous system seems to rely on the physics of the interaction between the body and the environment to control locomotion. All of the tube feet are attached structurally to the sea star and thus, to each other."

In this way, there is a mechanism for "information" to be communicated mechanically between tube feet. An individual tube foot would only need to sense its own state (proprioception) and respond accordingly. Because its state is coupled mechanically to other tube feet, they work together collectively. As the tube feet begin to move, each produces an individual force that becomes a part of the sensory environment. In this way, each tube foot is also responding to the forces produced by other tube feet and eventually, they establish a rhythm with each other.

This is similar to other mechanical models of coordination. For example, take a set of mechanical metronomes, devices used to help keep rhythm or time for a musician. You can start a set of 10 at all different phases, resting them on the same flat surface. Over time, they will synchronize. At play is the mechanical coupling effect seen with the sea star; each metronome is mechanically interacting with the phases created by the other metronomes and as such, is effectively "communicating" with the other metronomes until they begin to beat in complete rhythm and synchrony.

How sea star behavior can help us design more efficient robotics systems

Understanding how a distributed nervous system, like that of a sea star, achieves complex, coordinated motions could lead to advancements in areas such as robotics. In robotics systems, it is relatively straightforward to program a robot to perform repetitive tasks. However, in more complex situations where customization is required, robots face difficulties. How can robots be engineered to apply the same benefits to a more complex problem or environment?

The answer might lie in the sea star model, Kanso said. "Using the example of a sea star, we can design controllers so that learning can happen hierarchically. There is a decentralized component for both decision-making and for communicating to a global authority. This could be useful for designing control algorithms for systems with multiple actuators, where we are delegating a lot of the control to the physics of the system -- mechanical coupling -- versus the input or intervention of a central controller."

Next, Kanso and her team will look at how the global directionality command arises in the first place and what happens if there are competing stimuli.

13th Annual India Chemical Industry Outlook Conference 2020 to focus on ‘Leveraging Uncertainty & Disruption’

Indian Chemical Council (ICC), the apex national body dedicated for the growth and development of the Indian Chemical Industry will host its 13th Annual Indian Chemical Industry Outlook Conference 2020 on February 13th and 14th 2020 in Mumbai. The focus of the two-day event will be on Leveraging the Uncertainty and Disruption in the chemical landscape. Hailed as one of the most crucial conference for the stakeholders of the chemical industry for over a decade, the conference will have over 40 eminent speakers from India and across the globe. Hon’ble Minister of Chemicals and Fertilizers, Mr. Sadanand Gowda, and Mr. Bob Patel, President, International Council of Chemical Association and CEO, LydonellBasell, will be the Chief Guests at the conference. Registrations for the conference are currently open.

The Indian Chemical Industry is an industry-of-industries with a combined turnover of USD 160 billion which is growing at 100 basis points faster than the economic growth of the country. With the 13th Annual India Chemical Industry Outlook Conference 2020, Indian Chemical Council in association with Department of Chemicals & Petrochemicals will initiate meaningful conversations around important chemical industry trends, such as digital future of the industry, global mergers and acquisitions, and on downstream speciality chemicals.

Speaking about the conference, Mr. Vijay Sankar, President, Indian Chemical Council, said “Chemicals are indispensible element of modern life, touching nearly all the aspects of human activity. The per-capita consumption of chemicals is about one-tenth of the world indicating the latent potential demand of chemicals. The chemical industry is facing multiple challenges across the world and this conference attempts to bring in the latest insights to help grow the chemical industry and experts views on how these challenges are going to being addressed.”

Mr. H.S. Karangle, Director General, Indian Chemical Council added, “Currently, with the global mega trends, the Indian Chemical Industry is compelled to move closer to the customer where collaboration and convergence are becoming the driving force for the overall growth of the Industry. With this conference, we are bringing in Indian and global experts to share their solutions on growth models that the Indian chemical industry needs to embrace. This has become one of the best platforms for industry interaction on the latest in the world of chemical industry.”
For More Information Visit:

About Indian Chemical Council
INDIAN CHEMICAL COUNCIL (ICC) the apex national body representing all branches of the Chemical Industry in India such as Organic & Inorganic Chemicals, Plastics & Petrochemicals & Petroleum Refineries, Dyestuffs & Dye-intermediates, Fertilizers & Pesticides, Specialty Chemicals, Paints etc.

The Indian Chemical Council is dedicated to the growth of the Indian Chemical Industry. Established in 1938, ICC has over the years grown its functions and offerings to cater to the varying needs of the Indian Chemical Industry.

JK Tyre Expands its Light Commercial Vehicle Portfolio with the Launch of Jet Xtra XLM Tyre

Indian Tyre Industry major & the market leader in Truck Bus Radial segment, JK Tyre & Industries Ltd further strengthened its tyre portfolio for light commercial vehicles by introducing Jet Xtra XLM Tyre.

Built to last especially on the diverse Indian roads, the Jet Xtra XLM is designed to withstand extra load and provide extra tyre life. This new tyre comes with reinforced bead area for high payload carrying capability, in different terrains. The dual curb rib at the side wall protects the tyre from various cuts and damages while a robust shoulder area helps carry greater load. The Jet Xtra XLM Tyre is made with special Tread Compound which helps in cooler running & the extra rubber mass in center leads to extra mileage.

Mr. Srinivasu Allaphan, Director-Sales & Marketing, JK Tyre & Industries Ltd, while commenting on the launch said, “We are immensely proud to introduce our latest tyre offering for light commercial vehicles - the Jet Xtra XLM Tyre right at the beginning of 2020. JK Tyre is the pioneer of radials in the country and is committed towards bringing the best of products and services. This launch sets the tone for what’s in store for this New Year as we continue to bring more product offerings backed by research and innovation, starting with Jet Xtra XLM. With their unique build and resilience, these tyres are well suited for intrastate and interstate travel. It is also suited to haul market load, industrial goods, construction material, fruits and vegetables, grains, logistics and fishery.”

About JK Tyre and Industries Limited:

Part of the JK Organisation, JK Tyre & Industries Ltd is a leading tyre manufacturer in India and amongst the top 25 manufacturers in the world with a wide range of products catering to diverse business segments in the automobile industry. JK Tyre is the only tyre manufacturer in India to be included in the list of Superbrand in 2019, the seventh time the honour has been conferred upon the company.

In 2019, the Company achieved a remarkable feat by entering the coveted Limca Book of Records with the country’s largest off-the-road tyre - VEM 045. The company also demonstrated its commitment towards the continual improvement of their health and safety management systems by completing the best practice Five Star Occupational Health and Safety Audit conducted by the British Safety Council.

JK Tyre has global presence in 105 countries across six continents, backed by production support from 12 plants - 9 in India and 3 in Mexico. Currently, the capacity across all its plants is about 35 million tyres per annum. In April 2016, JK Tyre acquired Cavendish India Limited from Birla Tyres. While acquisition added three modern plants to its portfolio taking the total count to 12, it helped the tyre major foray into the two/three wheeler segment as well. In 2018, the company inaugurated its state-of-the-art Raghupati Singhania Centre of Excellence (RPSCOE) at Mysore.

Pioneers of radial technology, JK Tyre produced the first radial tyre in 1977 and is currently the market leader in Truck Bus Radial segment. With over three decades of technological innovation, JK Tyre offers tyre for entire range of passenger and commercial vehicles, starting from a 3 kg two-wheeler tyre to a 3.5-ton OTR tyre. 2019, also saw the launch of TREEL Sensors, a one of a kind technology-based tool geared towards smart monitoring and maintenance of tyres.

Fanzart on a Growth Spree; Plans to Expand its Franchisee Showrooms to 100 by 2020

By Manu Sharma

India is set to enter the elite club of world's major economies with a GDP of more than US$5 trillion per year by 2025 and this has fueled lifestyle aspirations of the upper middle class for higher levels of quality and taste. This is due to the fact most of them are broadly educated and are well traveled as never before. Also they have huge amount of disposable income and as a consequence they are willing to pay premiums for well-designed, well-engineered, and well-crafted goods. Fanzart, India’s leading luxury fan brand, is creating designer fans that look stylish and artistic while also incorporating the latest in technology. In a exclusive interview with Manu Sharma, Anil Lala, Chairman and Managing Director of Fanzart spoke candidly on how he is able to deliver best high quality premier fans and his expansion plans for the Indian market. Excerpts of the interview.

Principle of a fan and how it has evolved today

Ceiling fans are an excellent solution for areas with long period of warm weather. They don’t actually cool air but move it around, which makes people feel cooler because moving air helps to evaporate perspiration, which cools the skin. They can also used in the colder months to move the warm air. Today customers' are becoming very choosy especially when it comes to fans. Lala says "We not only have remote-controlled speeds but also an elegant LED underlight so that the product can have multi-functional uses".

Growth drivers of the fan market in India

The demand for ceiling fans has been rapidly increasing due to rising income levels of the consumers. Moreover, manufacturers are introducing premium products such as lighting fans, decorative fans, etc. which offer higher margins, thereby increasing their profitability. Growth in the housing sector for upper middle class is boosting the demand for high-end ceiling fans, especially in the developing economies such as China and India. In addition to this the commercial real estate, hospitality and retail sectors are also adding to the market growth.

Why premium fans in India?

Indian buyers want household appliances to not only serve the basic purpose but also add to the décor of the house. Appliance makers like Fanzart have recognized the need and are launching relevant products in the Indian market. We are focusing on premium and decorative fans, as the category is largely less penetrated and has a huge growth potential.

Target market for Fanzart fans in India

According to a recent report, India has huge number of Ultra net worth individuals: High-net-worth individual (HNWI) and Upper Middle Class. India saw the largest growth in the number of ultra net worth individuals during 2018-19 in the world. This makes them the target audience for companies like Fanzart to expand in the Indian market.

Market size for fan industry and the growth rate

The size of the ceiling, table, wall, pedestal and tower fans market for the year of 2019 is close to Rs 10,000 crore and it is expected to grow at CAGR of 13 percent to a value of Rs 11,400 crore by 2021. "During the present recession the country is going through, we are still growing at 12-13 percent and will continue to do so for the next fiscal as well."

Fanzart expansion in the Indian Market

Fanzart setup its flagship company retail showroom at Bangalore and all other locations were entrusted to our franchise partners. "We have two retail formats - Exclusive (15) and Multibrand Outlets (50)- in the country. During 2019, Fanzart has expanded to tier 2 cities namely Hubli, Vadodara, Ahmedabad, Jaipur, Navi Mumbai and Itanagar. By 2020, we will further expand to 2nd tier and 3rd tier cities and towns. Recently it set up a 16,000 sqft showroom in Kirti Nagar, an affluent area of West Delhi to sell Fanzart fans in addition to selling high-end Italian furniture. While choosing multibrand outlets, we want to  ensure that they don't sell our competitors products. We have plans to further expand our franchisee count to 100 by 2020."

Fanzart has only a token presence in the online market

Even though Fanzart's products are available on Amazon, Flipkart and Houzz, I'm pessimistic of the online market growing in 2020 or beyond. Presently we have about 2% of our revenue comes from the online market, our showrooms have a explicit display of all our major fan models that help customers' make their decision. Here customers' can get the physical feel and touch of the products.

Fanzart customers' in Indian Market

Big real estate players: RMZ Corp, Embassy, Prestige Group, Knight Frank (consultants)
Hotels - Taj Group of Hotels, Marriott Hotels, The Ritz Carlton, Sheraton Hotels
Coffeehouse Chain: Starbucks Coffee (All India)
MNCs: JSW, Wipro, Microlabs, UB Group, Titan
Holistic Health Centre: Soukya
Clubs - Karnataka Golf Club, BGC among others
Retail Chain - Future Group’s HomeTown Stores across India

Some of the top end Fanzart products in the market?   

Fanzart AquaJet
Fanzart WindFlower
Fanzart Crystal
Fanzart Divine
Fanzart Cherry

Advantage of third party manufacturing

During 1990s, Taiwan become a global force in electronics industry and became a manufacturing hub for some of the world's most powerful brands. In the process, industrial design has moved away from traditional low-cost production to the creation of original, high-value products. Companies making new electrical appliances such as refrigerators, air conditioners, television sets and fans have became highly self-sufficient and capable of producing almost anything demanded by overseas clients. "Besides other countries like Thailand, Turkey and some parts of mainland China have also emerging as a hotbed for high-end manufacturing companies. We focus highly on quality that includes the material as well as electric components and unfortunately  India's 'Made in India' is not up to the level yet. Where as Taiwan and Thailand have emerged as global player in mass production and modern technology, providing upgraded opportunities for outsourcing that did not previously exist in other nations."

BLDC motor makes the difference!

A motor is the main powerhouse of any fan which gives it durability, reliability as well as maximum airflow with energy efficiency. There are two types of motor generally used in fans. The first is the BLDC motor which rotates with continuous speed and is low on both noise and energy consumption. The other variety is the single-phase induction motor which uses a certain number of wires and winding poles to supply single voltage to the fan’s rotors. Requiring a permanent capacitor for any fan operation, Single Phase induction motor is a popular option with Indian consumers but it cannot beat the energy efficiency of BLDC motor. The most striking features of a BLDC fans are its low power consumption and noiseless operation. "Most Fanzart fans are equipped with BLDC motors and as a consequence have extremely low power consumption even at its highest speed. Having a 5-star energy efficiency rating, the fan uses just 28 watts of power compared with  70-78 watt of consumption in all other fans."

"Also the noiseless operation of the fan leaves all of the competition behind. The voltage fluctuation range that is tolerated  by the fan is also quite high. These two feature makes the Fanzart fans ideal for the Indian market."

Fanzart issues CB, CE rating for its products

The IEC System for Conformity Assessment Schemes for Electrotechnical Equipment and Components (IECEE) Certification Body (CB) Scheme is the world's first international system for the mutual acceptance of product safety test reports and certificates for electrical and electronic equipment, devices and components. Funzart fans are "CB" Certifed making the products unique in the Indian markets. Similarly, CE marking is a certification mark that indicates conformity with health, safety, and environmental protection standards for products sold within the European Economic Area (EEA). The CE marking are also found on products sold outside the EEA if they are manufactured in, or designed to be sold in, the EEA. The CE marking is the manufacturer's declaration that the product meets the requirements of the applicable EC directives. "In fact, Fanzart fans are sold in South Asia, Middle East and also France in the heartland of Europe."

Future of Smart Fans in India

An IoT-based smart fan can be controlled with a remote, mobile app using Wi-Fi connectivity. The fan would adjust its speed based on temperature and humidity in the room. The fan would also come with auto-function modes like sleep and breeze. Some of the next generation smart fans are already here and can be enabled with Internet-of-Things (IoT) technology that enables users to manage fan speed and modes, reverse rotation and control the under light with various dimming options.

Personal Care Brand Mamaearth Raises Rs 130 Crore Round Led by Sequoia India

Mamaearth, one of the fastest-growing FMCG brands to reach a 100 crore run-rate, has raised a round of funding led by Sequoia India with participation from existing investors, Fireside Ventures, Stellaris Venture Partners and Sharp Ventures.

Founded in 2016 by husband-wife duo Varun and Ghazal Alagh, MamaEarth is Asia’s first Made-safe certified brand that offers 100% toxin-free & natural skincare, hair care & baby care products. The company is building a new range of direct to consumer brands that use the internet-first approach to reach the target audience.

According to Varun Alagh, Founder and CEO of Mamaearth, “We have a long way to go at Honasa (Mamaearth’s parent company). Our vision is to create the FMCG conglomerate of the future by building brands that connect strongly with millennials and Gen Z customers using the combined power of digital marketing and e-Commerce at large scale. Sequoia India’s investment at this stage of our journey validates this vision of building a global brand of the future.”

Across India, millennial consumers are becoming increasingly conscious and are looking for safe natural alternatives to replace the existing cosmetic products being offered by large multinationals. This strong demand has been reflected in Mamaearth’s meteoric growth. Today, their range includes 80+ natural, toxin-free products, with a whopping 1.5 million+ consumers in over 500 cities across India.

Speaking on the investment, Ishaan Mittal, Principal, Sequoia Capital India LLP says, “Out of India’s $15B+ personal care market, online channels contribute to only 3-5%. With 15-20% of Indian shoppers influenced digitally and expected to double in next 7-8 years, digital first brands have the potential to redefine the architecture of tomorrow’s FMCG companies. Varun’s vision is to ride these market tailwinds to create a multi-brand, cross geo FMCG company over the next decade. The team at Sequoia India is excited about being partners in this phenomenal journey.”

MamaEarth is driven by innovation and uses the best of science and ayurveda to stand out in the personal care space. The brand combines in-depth research and customer feedback to create best-in-class products for the young, aspirational and increasingly conscious Indian consumer.

“From day one we have ensured we listen to our consumers and provided products which they were looking for. This led us to develop & launch over 80 products in under three years. Last year, for instance, our we noticed that our consumers were using onion juice as the ultimate household remedy for hair loss. That's when we launched our onion range of hair care products and saw phenomenal results. This has now become a part of our DNA & in the coming years we will continue to launch new products, enter new categories & use the right ingredients based on our listening tools”, says co-founder, Ghazal Alagh, who is also Chief Mama for the Brand.

The current round of INR 130 crores raised by Honasa Consumer Pvt Ltd parent company of Mamaearth is the biggest round size for any internet-first consumer company in India. The round has also been particularly noteworthy because it's seen as a phenomenal exit for seed investors. Some early angels have exited the company in this round with a return of over 20X on their initial investment. For a D2C FMCG brand, such an exit is almost unprecedented.

Continuing on the previous round of investment, Kannan Sitaram of Fireside Ventures said“As first institutional investors in Mamaearth, this round has strengthened our philosophy of backing the right founders who are looking to build the next generation of great Indian brands. We believe the journey has just begun and the team will take the company to new heights”

The company plans to use the freshly acquired funds over the next 3 years to continue its exponential growth — building it into a 500 crore brand by acquiring 5 million new consumers. The funds will also be used to launch more brands under the Honasa umbrella— all of which will be internet-first and focused on the needs of the new-age, millennial consumers. Apart from this, the company plans to utilize the funds to hire best-in-class talent as the organization scales rapidly. There are also plans to expand into key markets in Southeast Asia, where the presence of a similar millennial audience lends it strong market potential.

Rahul Chowdhri of Stellaris Venture Partners says, “We invested early in Mamaearth on back of consumer trend of a healthy lifestyle and stellar founders. It is encouraging to see the way consumers have loved the goodness of this brand. We look forward to being part of Varun & Ghazal’s journey of building a long-lasting business.”

About MamaEarth & Honasa Consumer Pvt Ltd

Founded by husband and wife duo Varun Alagh and Ghazal Alagh, MamaEarth is Asia’s first Madesafe certified brand that offers 100% toxin-free & natural baby care, skincare, and hair care products. MamaEarth is part of Internet-first brands company Honasa Consumer Pvt Limited, that is creating the FMCG conglomerate of the future. Honasa caters to the needs of millennial consumers through innovative products, evolved propositions, digital marketing channels, and e-commerce fulfillment. Their goal is to build a global billion-dollar FMCG conglomerate in the next 5 years — spread across the globe but connected through digital centres of excellence. MamaEarth is a brand driven by innovation and uses the best of science and Ayurveda to meet all personal care needs of young, aspirational and increasingly conscious Indian consumers. It also brings a spirit of constant innovation and in-depth research and customer feedback into every single product.

In the short span of 3 years, MamaEarth has launched a range of 80+ natural products, has reached over 1.5 million customers in 500 Indian cities, and is the fastest-growing FMCG startups to hit 100 Cr run rate in India. Mamearth products are available across major eCommerce platforms like Amazon, Nykaa, Flipkart, etc and its own platform The brand is now expanding its footprint to offline channels, establishing a presence in over 2000 stores in the country.

About The Founders

Varun Alagh, Co-Founder, CEO, Honasa Consumer Pvt Ltd

The idea of a 100% toxin-free baby products brand MamaEarth came to Varun and his partner & Co-Founder Ghazal when they became parents and had a difficult time finding chemical-free products for their son.

Varun Alagh comes with over 10+ years of leadership experience in sales and marketing roles with world-renowned FMCG brands. Varun started his career with Hindustan Unilever and has, twice been listed amongst the top managers in HUL. He then went on to become the Senior Brand Manager at Diageo. As a part of this assignment, Varun managed the ATL, BTL, Digital & Trade activations for Smirnoff across India. Varun has also completed a four-year stint with Coca-Cola as the Senior Brand Manager and has been instrumental in launching Coke Zero in India. During his corporate stint, he has won multiple recognitions including Business Unit Presidents Award, Above and Beyond Award and I am Diageo Award. Varun leverages his understanding of the FMCG market to develop, distribute and market MamaEarth's 100% toxin-free products.
He holds a Masters in Finance and Marketing from XLRI, Jamshedpur, and Bachelors in Engineering from Delhi College of Engineering (DCE),

Ghazal Alagh, Co-Founder, Chief Mama, Honasa Consumer Pvt Ltd

A corporate trainer turned artist-cum-entrepreneur Ghazal Alagh co-founded MamaEarth, driven by the passion for making early parenting stress-free. As the Co-Founder and Chief Mama at MamaEarth Ghazal is responsible for product development and community management. She works closely with a large number of consumers to develop product lines that address problems that they face on a daily basis.

Ghazal’s overarching vision is to make this world a better and safer place with toxin-free, MadeSafe-certified products for everyone. With a Bachelors in Information Technology and Intensive Courses in Modern Art, Design and Applied Arts from New York Academy of Arts, she started her career with NIIT as a Corporate Trainer. As a part of her role, she trained managers and engineers from various IT companies in SQL, J2ME, and Oracle. Ghazal has also been recognized amongst top 10 women artists in India, nationally and internationally.  Having straddled three different roles —a corporate trainer, an artist, and a mother— Ghazal has a diverse skill set that helps her build the MamaEarth brand in such a unique way. 

Ness Digital Engineering Acquires Slovakia-Based CassaCloud

Ness Digital Engineering, a provider of digital transformation and custom software engineering services, is pleased to announce its acquisition of CassaCloud, a Kosice, Slovakia-based consultancy with expertise in Salesforce implementation, customization, and integration services for multiple Salesforce modules. CassaCloud will join Sovereign CRM, acquired by Ness in 2019, as part of the Ness Salesforce-focused Center of Excellence.

“Companies across industries are using Salesforce as a platform for mission critical, cloud-based, customer-facing and revenue-generating solutions,” said Paul Lombardo, CEO of Ness Digital Engineering. “We are eager to bring our rapidly expanding Salesforce capability, further strengthened by the excellent team at CassaCloud, alongside our proven digital capabilities to deliver business solutions that help our clients compete more effectively.”

CassaCloud serves as the versatile partner companies seek to achieve the benefits of larger, more complex Salesforce programs, as well as valuable, strategic extensions of Salesforce solutions. The company is a Salesforce Consulting Partner with certified specialists in Salesforce Sales Cloud, Service Cloud, Community Cloud, CPQ, and Pardot.

“Our local and global clients value the hyper-customized solutions we develop for their businesses,” said Valér Dunda, Managing Director at CassaCloud. “By tapping into Ness’s digital engineering capabilities and extensive global footprint, we will be able to help even more companies best utilize the Salesforce portfolio to support their business goals.”

The CassaCloud acquisition strengthens Ness’s Salesforce credentials in North America and Europe. Employees from the CassaCloud headquarters have joined the Ness Kosice office, an employer of choice among the largest IT companies in Kosice.

Salesforce, Sales Cloud, Service Cloud, Community Cloud, CPQ, Pardot and others are among the trademarks of, Inc.

IT Industry Reacts to PM Modi's Tweet on Union Budget 2020


Shibu Paul, VP - International Sales at Array Networks

"With more and more security breaches happening every day, we expect the government to have a greater focus on creating more funds to battle the growing concern of cybersecurity in India. Government needs to focus on creating strong domestic manufacturing policy favoring global companies to invest more in India. We would require the government to create policy frameworks that incentivize investments from big players in manufacturing locally in India.

As far as Data security is concerned, our government needs to work on policies and reforms to increase qualified cybersecurity professionals, waive off taxation for homegrown cybersecurity technologies as well as set up local compliance for Data Security across all sectors. Smart city initiative with a strong push towards rural e-infrastructure with added emphasis on security compliance and data protection would be beneficial for creating a positive impact on organizations. The government should provide a strong thrust for core R&D investments as part of its 'Make in India' initiative, enabling more indigenous innovation and increased investments in future technologies to shape the IT infrastructure and increase adoption of technology to encourage digitization."

Arvind Didwania, Founder at ANT MY ERP

"We believe that allowing SOPS for MSME sector that involves less and easy steps to access credit will surely boost the Indian MSME sector. We expect the budget to highlight startup-friendly policies and tax reformations to boost the economy. We need more policies favoring local businesses. The government should focus more on implementing a refined education policy with added focus on skill development for crucial next-generation technologies such as AI, big data analytics and robotics.

The budget should focus more on kick-starting domestic and foreign investment to make India a more desirable FDI destination for future investments. We need proper policy and framework from a holistic perspective covering tax reforms and skill development to better meet the skill gap. For this to happen we need more policies that make our education system further liberalized as well as globalized to accommodate new imitative towards vocational training, thereby addressing crucial employability issues. Education loans should be made easily available to all at lower interest rates."

Ritesh Keshavrao Deokar, Country Manager at Milestone Systems India

The India Government's "Digital India" initiative has kicked-off well as expected. Adoption of technologies such as Cloud, IoT, Blockchain, Machine Learning etc., has seen significant benefits across both the private and government sectors and especially so in areas of Retail, Transportation and Smart cities. With the government's Smart Cities initiative, we foresee that every individual will be influenced digitally in some way or another and will need to be prepared for a digital transformation. While cybersecurity remains at the epicentre of all digital deployments, we at Milestone Systems, strongly believe that personal security as well as personal data protection is of equal importance and technology companies have to take responsibility for the data that we have. Our expectation from the union budget is that the Government should emphasize more on the personal security of individual citizens and their data. We hope that more budget can be allocated in the form of subsidies and tax exemptions to the companies, and or manufacturers dealing with security products.

Sriram S, Co-Founder at iValue InfoSolutions

We expect new policies and frameworks promoting homegrown IT innovations to be a vital part of budget. There is a need for continued reforms for inclusive growth in areas of home, education, health and employment. As most banks spend most of the time nowadays managing NPA issues, we expect the Prime Minister and the Finance Minister to restart bank lending on priority.

IT will continue to drive success for all types of business with innovations and this in-turn will determine overall success of other industries including government's digital drive. Hence IT industry, as the enabler for success of all other government and private business, should be accorded special status. Startup, SME, and SMB need to be efficiently addressed so that they grow and provide employment in a sustained way.

Government and RBI need to cut interest rate and ensure credit at affordable rates for business to build on the growth momentum. Also, we expect the Finance Minister to expedite TDS refunds which are stuck for 3 to 5 years helping business with cash flow in the absence of bank funding. As a system TDS refunds should be closed within 2 years with all data now available online in real-time. Government should consider the extension of Tax sops for companies which are increasing employment, till economy revives.

Rajendra Chitale, CFO at Crayon Software Experts India

"Last year's budget took serious considerations for jurisdiction-free and faceless assessment and scrutiny to simplify compliance, reduce manual work and speed up the tax processing. The budget from an indirect tax perspective was mostly aligned to digital initiatives of the government and promoting ease of business in India.

The recent slash in corporate tax was a major reform for the industry. However, for sustained growth in business, more people must buy products/solutions, so we are expecting reliefs in personal income tax rates this year.

Also, the cash flow strains of businesses can be lowered by pushing the TDS payment date (which is currently on the 7th of next month) to 27th of next month - move 20 days. This will give some breathing space to companies to recover money from their customers and make payment of TDS.

While the overall intention is in the right direction, government through this union budget should take new measures to constructively boost the economy."

Satish Kumar V, CEO at EverestIMS

"Amidst the economy slowdown in 2019, the Union Budget 2020 should revive the specific growth elements which will boost the economy. FM needs to focus on offering special budgetary concessions to manufacturing, IT, transport, and farming industries.

We suggest our government for an extension and relaxation in GST payment cycles for start-ups. Time period of tax rebate approvals for start-ups should be minimized. Government should allocate more funds for programs which help Indian start-ups grow bigger and gain presence in international markets too."

Tarun Bhutani, Managing Director at AMANI

IT Industry leaders are excited about the Union Budget 2020. We are expecting that the upcoming budget will have measures to spur the 'Make in India', 'Digital India' and 'Smart Cities' initiatives. The industries have flourished a lot, but there has been a full stop for grey channel market or grey imports. With initiatives like 'Digital India' 'Make In India', the government is committed to the growth of the manufacturing sector. This evolving aspect of the IT industry brings in immense business opportunities, but requires special attention for its optimal utilization. So the government should roll out new schemes and incentives to encourage the electronics manufacturers to take these initiatives to the next level.

In September 2019, the current government took a bold decision of lowering Goods and Services Tax (GST) rates on items like outdoor catering, hotel accommodation, diamond job work, electric vehicle, and housing, but still the government is continuously facing tough questions over the current economic situation of the country. We expect the budget to address the dip in GDP growth rates and take constructive steps to boost India's economy. We hope that 2020 will be a better year for the markets as compared to 2019.

Wednesday, January 8, 2020

DB Digital Appoints Paresh Goel as the New Chief Technology Officer

DB Digital, the Digital Products business of the Dainik Bhaskar Group (DBCL), India’s largest print media company and home to flagship newspapers like Dainik Bhaskar, Divya Bhaskar and Divya Marathi, announced the appointment of Mr. Paresh Goel as the Chief Technology Officer.

Paresh Goel_CTO_DB DigitalParesh has a dynamic experience of close to two decades in building and operating technology systems at scale while working with some of the leading digital consumer companies including Adobe. He will be responsible for the Technology Function at DB Digital.

Prior to joining DB Digital, Paresh was VP, Engineering at Meesho, one of the fastest-growing startups in India, and had also started his own company in the Ed Tech space before selling it to Adda247. Prior to that, he was in a technology leadership role at Hike Messenger and Adobe Systems. He is an expert in scaling technology systems across social, content, & commerce and has a proven track record of building products that are used by millions of users now.

Commenting on the appointment, Mr. Pathik Shah, CEO, DB Digital said, “I’m extremely excited to welcome Paresh on board. We have worked together in the past on growing consumer products to tens of millions of users and built a lot of innovative features together. We’re looking forward to forming a stellar Product and Technology team for building an extremely high quality, engaging and personalized News product which can serve and delight the entire vernacular news market, the likes of which India, unfortunately, lacks right now. We are at a very interesting stage of growth at present, and we’re looking forward to taking DB Digital to the next level”.

Mr. Paresh Goel, Chief Technology Officer, DB Digital said, "I am delighted to be leading Technology at DB Digital. We have a unique opportunity to create a meaningful impact on users’ lives via a personalised digital news platform. As the internet penetration continues to rise in India, people are looking at us as their trusted brand to deliver them the news most relevant to them on mobile. We will be building the most engaging content experience which is miles ahead of anything else in the market right now. We will further couple this with Machine Learning to surface highly personalized news for our users. People in India deserve high quality, insightful and engaging news - and this is precisely what our mission is. I am ready for and very excited about the challenge.”

About DB Digital

DB Digital is a Digital Products startup, focused exclusively on building the best news content products for India. More than 500 million Indians will be online on their mobile devices by 2020, hungry for more - more news, more information, more knowledge, and we want to be their trusted, go-to source for high quality content delivered to them daily in the easiest to consume way, personalized for their specific needs.

We’re backed by India’s biggest newspaper group (The Dainik Bhaskar Group) which reaches tens of millions of consumers across India on a daily basis, in multiple languages including Hindi, Gujarati and Marathi.

Total Pageviews