- Goa is the top tourist destination with high demand for star-rated hotels
- Demand for homestays highest in Mumbai, Bengaluru, and Delhi
- Demand for service apartments highest in Chennai, Bengaluru, and Hyderabad
- Hotels, Bars, Fast Food, Food Delivery, and Dhabas top-5 most searched categories
- Demand (YOY) for hotels is up by 17%, and contributes to 27% of the overall searches
With the year-end festivities around the corner, demand for homestays and 3-star hotels have surged and contributed to almost 60% of the searches for hotels for the Christmas Holidays, reports the latest Justdial Consumer Insights.
Along with homestays and 3-star hotels, 5-star hotels, service apartments, and 4-star hotels made up the top-5 categories of hotels in demand during this holiday season. After two years of a lull due to the outbreak of COVID, demand (YOY) for hotels is up by 17% and now at par with the pre-COVID level. Demand for Home Stays saw a meteoric 135% jump, and that for 3-star hotels rose by 18%, while that for others remained stable.
While searches for Hotels soared, searches for Bars, Fast Food, Food Delivery, and Dhabas made up for the top-5 most searched services during this holiday and party season. Hotels dominated with 27% of the overall searches followed by Bars (23%), Fast Food (18%), Food Delivery (17%), and Dhabas (14%).
Commenting on the trends, Prasun Kumar, CMO, Justdial, said: “It is encouraging to see that the hospitality and the F&B industries are witnessing a surge in demand as we hit the phase for year-end festivities. This rise in demand comes on the back of two years of a lull due to Covid. Some interesting trends have come to the fore like the rise in popularity of homestays over hotels so much so that demand (YOY) has gone up by 135%. In line with the rising demand, we curated the best-rated option for users for the best holiday experience.”
Demand for homestays was the highest in the popular tourist destinations of Coorg, Darjeeling, Ernakulam, Purulia, Wayanad, and Goa. Searches for star hotels in a holiday destination were the highest in Goa followed by Ernakulam, Udaipur, Jaipur, and Visakhapatnam. For service apartments, the maximum demand was in Coimbatore, followed by Goa, Mysore, Ernakulam, and Visakhapatnam.
Among Tier-I cities, demand for homestays remained the highest in Mumbai, Bengaluru, and Delhi. For star-rated hotels, most of the demand from Tier-I cities came from Delhi and Mumbai, and Bengaluru but for service apartments demand was highest in Chennai, followed by Bengaluru and Hyderabad.
With searches (YOY) for bars going up by 23%, most of this demand in Tier-I cities was generated by Mumbai and Delhi. The two cities generated almost 55% of the demand for bars from Tier-I cities. Among Tier-II cities, most of the demand came from Lucknow, Kanpur, Bhopal, Jaipur, and Chandigarh.
Searches for Fast Food centres also went up 48% with Delhi, Mumbai, and Ahmedabad generating maximum demand in Tier-I cities. Among Tier-II cities, Fast Food remained popular in Surat, Jammu, Jaipur, Jalandhar, and Chandigarh.
Food delivery service was in high demand in Mumbai, Delhi, and Chennai among Tier-I cities while Ernakulam, Kozhikode, Ludhiana, Malappuram, and Kannur were the top-5 Tier-II cities that saw maximum searches. Among Tier-I cities, Mumbai, Delhi, and Hyderabad saw maximum traction for Dhabas while Nagpur, Indore, Chandigarh, Jaipur, and Lucknow were the top 5 Tier-II cities.
About Just Dial Limited
Just Dial Limited provides local search related services to users in India through multiple platforms such as Desktop/PC website (https://www.justdial.com), mobile site (https://t.justdial.com), mobile apps (Android & iOS), over the telephone (Voice, pan India number 88888-88888) and text (SMS). Justdial’s latest version of JD App, is an All-in-One App, replete with features like Map-aided Search, Live TV, Videos, Stock quotes, etc. to make the life of the consumer infinitely smoother & more engaging.
The Company has recently launched its B2B marketplace platform, JD Mart. JD Mart platform, available at https://www.jdmart.com and via apps on Play Store and App Store, is aimed at enabling millions of India’s manufacturers, distributors, wholesalers, retailers to become internet-ready in post-COVID era, get new customers and sell their products online. The platform offers digital product catalogues to businesses and aims at digitalising India’s businesses, especially MSMEs, across categories. Buyers can discover quality vendors offering a wide selection of products to choose from, spread across millions of categories to suit all B2B needs.
Justdial has also initiated transaction-oriented services for its users. These services aim at making several day-to-day tasks conveniently actionable and accessible to users from one App. With this step, Justdial is transitioning from being purely a provider of local search and related information to being a direct/ indirect enabler of such transactions. Justdial has also recently launched an end-to-end business management solution for SMEs, through which it intends to transition thousands of SMEs to efficiently run business online and have their adequate online presence via their own website, mobile site. Apart from this, Justdial has also launched JD Pay, a unique solution for quick digital payments for its users and vendors.