Saturday, August 15, 2020

Mahindra Unveils All-New Thar: The 4x4 Icon is Now a Contemporary, World-Class SUV

Mahindra & Mahindra Ltd., a part of the $19.4 billion Mahindra Group, today unveiled the All-New Thar, the most eagerly awaited and legendary SUV, on the occasion of India’s 74th Independence Day. In its all-new avatar, the Thar is a quantum leap in terms of performance, everyday comfort & convenience, technology and safety, as it stays true to its core promise of unmatched off-roading capability and builds on its iconic design.

Unveiling the All-New Thar, Dr. Pawan Goenka, MD & CEO, M&M Ltd said, “Today, with the unveil of the All-New Thar, we rewrite history once again. The All-New Thar is firmly rooted in our rich automotive heritage and upholds the Mahindra DNA in its purest form. We are proud of our authentic SUV legacy that has been guarding the freedom of this nation by serving the armed forces since the 1950s, while simultaneously becoming the spirit of adventure and a lifestyle icon. The All-New Thar is a dynamic expression of fun, freedom and independence, and is geared up for its next adventure”.

The All-New Thar will not only attract die-hard Thar enthusiasts, but also appeal to all those people who have always dreamt of owning an iconic vehicle, with all the bells and whistles of a contemporary SUV. 

The All-New Thar has the following exciting features:

·         All-new BS-6 compliant Engine options: The 2.0 litre mStallion TGDi Petrol engine and the 2.2 litre mHawk Diesel engine

·         New Gearbox options: 6-speed torque converter automatic transmission & 6-speed manual transmission mated to an authentic manual shift-on-the-fly 4x4 transfer case

·         All-new Roof options: A Hard Top, a first-in-class Convertible Top and an optional Soft Top

·         All-new Seating options: 4 front-facing seats & 2+4 side-facing seats

·         All-new Technology Features: Drizzle resistant 17.8 cm touchscreen infotainment system, cruise control, adventure statistics display and a whole lot more

·         All-new Comfort and Convenience Features: Sporty front seats, roof-mounted speakers and lots more

·         New Safety Features: ABS + EBD, Dual airbags, ESP with rollover mitigation, Hill-hold and hill descent control and a whole lot more

According to Rajesh Jejurikar, Executive Director, Auto & Farm Sectors, M&M Ltd., “The All-New Thar will enhance the appeal of a brand that is already a cult, to a wider set of consumers. It will target people who seek extraordinary journeys and wish to Explore the Impossible. The All-new Thar will be launched on 2nd October, 2020 which is also our Founders Day”

Veejay Nakra, CEO, Automotive Division, M&M Ltd. said, “The Thar has represented the spirit of freedom, thrill and fun-to-drive character that few other vehicles can match. With the All-New Thar, we aim to protect this legacy with superior performance both on and off the tarmac, advanced technology features, excellent safety and everyday ride comfort, all adding to the unadulterated driving pleasure of a true-blue modern SUV.”

Ever since India became a free nation, ‘The Mahindra Classics’ have enabled Indians to explore new worlds and conquer even the most challenging terrains. For over seven decades now, The Mahindra Classics have shared a close bond with India’s story and the unveil of the All-New Thar on the momentous occasion of our country’s Independence Day is a significant milestone in taking this journey ahead.

As Ralph Waldo Emerson, the renowned poet said, “Do not go where the path may lead; Go instead where there is no path and leave a trail.” The All-New Thar allows you to do just that.

Designed and engineered in India and manufactured out of Mahindra’s Nashik Plant, the All-New Thar will be available in 6 exciting colours, Red Rage, Mystic Copper, Napoli Black, Aquamarine, Galaxy Grey and Rocky Beige.

upGrad’s New TV & Digital Campaign is a Clarion Call to the 100M Indian Workforce to Grow with Specialisation & Not with Licking

upGrad, India’s largest online higher education company, unveils its latest mass media campaign, which can be considered as one of the most clutter-breaking & bold campaigns done by a brand in the recent past. The TV commercial, featuring a donkey, draws from the cultural insight that in the corporate world, everyone wants to climb the ladder and choose various ways to get ahead - one of the most common being the tendency to ‘lick ass’.

Shot in Estonia, the humorous yet charming film has been developed by the creative agency, The Womb & has been directed by Shashanka Chaturvedi, a.k.a Bob, co-founder & director, Good Morning Films, who has worked on close to 100 ads in India and won two Gold Lions at Cannes - the first by an Indian filmmaker and a Grand Prix at Spikes Asia, the upGrad's film marks the first in his career where he directed the shoot crew, including the endearing animal, remotely from Goa, where he has been shooting ads since a month now. 

“Our primary objective is to define the kind of education upGrad provides, that is not constricted by the mode of learning - which just happens to be online. The next ambition was to compellingly summarise all the types of courses we provide - post-graduate degrees, certifications and diplomas. We chose the word ‘degree’ because in India, the concept of a ‘degree’ holds emotional and practical heft across all socio-economic classes. While degrees are available a dime a dozen, the conflict occurs when they tend to be generic, outdated and from not so credible institutions, that are ultimately not valued by employers. Thus, the genesis of ‘Sirf naam ki nahin, kaam ki degree’ - upGrad’s promise to provide outcome-oriented specialisations that help learners to achieve the ROI on education – job/profile switch, increment or promotion, in other words, Employability” said Arjun Mohan, CEO - India, upGrad.

Talking about the campaign, Kawal Shoor, Co-Founder, The Womb said, “upGrad and The Womb got together a few months back to start working on building its brand and business in India. COVID-19 has hastened the need for edtech as a category. upGrad is a very substantive brand in the midst of many lightweight educational institutions that have mushroomed all over India. It has a great culture, knows how to teach, and has tie-ups with some of the best universities in India, and the world. It can fulfil the learning needs of working professionals and undergraduates. We had to bring its various offerings under one, clear positioning idea for the brand that stems from and can influence culture. This spot introduces that idea, along with a clear proposition for working professionals."

"upGrad's Data Science and Management programs for working professionals have great pedigree with tie-ups with institutions like IIIT Bangalore, IIT Madras, and Deakin Business School. To make this resonate culturally, we borrowed from culture - work/corporate culture to be specific. We uncovered a very rich insight - in organisations, those who're not good enough to find other means to rise. We built our proposition around this insight. What was even more challenging was to find a way to execute this in a lockdown - so what you'll see, are Indian-origin actors from the UK, performing in an office in Estonia, being remotely directed from a villa in Goa. The clients at upGrad have to be complimented for believing,” added Navin Talreja, Co-Founder, The Womb.

The performance-driven media planning on TV channels is being executed by the agency DCMN and on OTTs and Google platforms by Tatvic Analytics. The mass media campaign will also be complemented by narrative-driven influencer campaign on social media, which the company officials has not revealed yet. In partnership with HTTPool & Twitter India, upGrad also has rolled out an emoji campaign wherein one of the key brand attributes (KBA) - a red arrow moving upwards will be automatically added to upskilling related hashtags when tweeted by any user worldwide during the campaign period.

Airtel’s Exciting Independence Day Celebration Offer – Get 1000 GB Additional Data with Airtel Xstream Fiber Home Broadband Connection

As part of Independence Day celebrations, Airtel has rolled out an exciting limited period offer for customers opting for its Airtel Xstream Fiber Home Broadband. 

Airtel is giving 1000 GB FREE additional data with the purchase of a new Airtel Xstream Fiber connection. The limited period offer is applicable on all Airtel Xstream Fiber plans and is available to customers across all top cities* where Airtel provides Xstream Fiber broadband services.  

India is witnessing a massive surge in demand for quality home broadband as people work from home, children take online classes and OTT based digital entertainment grows.  

Airtel Xtream Fibre offers ultra-fast broadband with speeds upto 1Gbps and serve the requirements of multiple connected devices in today’s homes.  

The limited period offer of 1000 GB FREE additional data adds even more value to Airtel Xstream Fiber plans that start at just Rs 799/month and come with exciting Airtel Thanks benefits such as 12 months Amazon Prime membership and Airtel Xstream content plus Wynk Music. 

*Offer not applicable on unlimited data and prepaid broadband plans. 1000 GB additional valid for 6 months. 

Vidyadhan Comes Forward to Support Kaushik for his Higher-Education

Vidyadhan, a flagship higher-education program under the aegis of The Shibulal Family Philanthropic Initiatives (SFPI) on Wednesday announced that it would support the higher education of Kaushik Acharya (15), a differently-abled boy residing in Kanchikar Pete in Bantwal district near Bengaluru (Karnataka). Kaushik will receive a scholarship from Vidyadhan starting from class 11th until he completes graduation in any stream of his choice.

"We are humbled to have Kaushik join the Vidyadhan family and glad to support him further in achieving his dreams. By overcoming his physical challenges with sheer hard work and determination to clear the board exams with exceptional marks, he has exemplified that one can conquer all difficulties if one wants to. Such meritorious students who overcome all odds serve as an inspiration to us all," said Mrs Kumari Shibulal, Founder and Chairperson, The Shibulal Family Philanthropic Initiatives.

The scholarship offer letter was handed over in person to Kaushik on August 12th, 2020 by Vidyadhan’s State Coordinator Vishwanath K S, on behalf of the foundation.

“I am very happy and proud to receive the Vidyadhan scholarship. This will help me to pursue my higher education and fulfil my dream of becoming a government officer. It will be a huge help for my parents since this is not just a one-time scholarship but will be available to me until I complete my studies. I am very thankful to Vidyadhan and promise that in the future I will also help students like me who need support to the best of my abilities," said Kaushik. His parents believe that  apart from the scholarship, mentoring and training provided by Vidyadhan will help Kaushik to make the right decisions regarding further studies.

Kaushik didn’t let his inability become a hurdle in studies and wrote the SSLC final examination with his toes without taking help from anybody else. He passed in the first division by excellentmarks, thereby becoming a role model for all those who rise above difficulties in pursuit of knowledge and education. He even received praises from Mr. S Suresh Kumar, Minister of Primary and Secondary Education (Govt. of Karnataka), who personally commended his efforts by visiting him and lauded his achievement on social media as well.

Vidyadhan is currently supporting over 800 students from underserved backgrounds in Karnataka to help them pursue their studies in a field of their choice. The application process to avail the scholarship for this year is currently open and eligible students can apply through their website at

About The Shibulal Family Philanthropic Initiatives:

Born out of a sense of responsibility to society, the Shibulal Family Philanthropic Initiatives has been actively supporting those in need through initiatives in education, healthcare and organic farming for the last 20 years, starting from 1999.

The Shibulal Family Philanthropic Initiatives started with a focus on education, based on the simple belief that the founders – Mrs. Kumari Shibulal and Mr. S.D. Shibulal achieved what they did because of it. All its initiatives such as Vidyadhan, Ankur, The Samhita Academy, Vidyarakshak, ShikshaLokam, EduMentum are based on the premise of uplifting the underserved communities and providing them with the opportunity to build a better future.

Mrs Kumari Shibulal is the Founder & Chairperson of the Shibulal Family Philanthropic Initiatives. Passionate about doing her bit for the underserved communities, her vision (and that of the Shibulal Family Philanthropic Initiatives) is to spread knowledge and create an environment focussed on social change through a solution-oriented approach.

About Vidyadhan:

Vidyadhan is the flagship higher education scholarship program ofThe Shibulal Family Philanthropic Initiatives. We identify students in need of financial assistance after matriculation, to support them through senior school and graduation of their choice. We have given over 17000+ scholarships through this initiative. Many have gone on to become productive citizens after completing the program over the years. 4300 students across 10 states are currently in the program.

To make this program more scalable and self-sustainable, a new model has been introduced called ‘Each One, Teach One’. The primary mission is to bring together academically brilliant but financially weak students and individuals and corporates interested in supporting these students to achieve their dreams. Launched in May 2015, this initiative facilitates need-based financial assistance to those pursuing degree courses such as medicine, engineering, nursing, etc.  The SFPI has pledged their support to Each One, Teach One’s vision is to increasing the impact from 17,000 scholarships in 10 States to 100,000 scholarships in all States in the next 5-7 years. Vidyadhan was launched in Karnataka in the year 2014 and currently has around 800 students in the state.

Friday, August 14, 2020

ZEE5 Welcomes India on HiPi; A Stairway for the Next Billion Indian Creators to Stardom


Platform for Stardom 

* ZEE5, India’s Entertainment Super-App presents a destination for all age Indian creators ~

* HiPi onboards 400+ influencers, with 70+ Zee TV celebrities and will add 100+ by December 2020~

An Atmanirbhar Bharat! A statement, a dream, a vision that many Indians today envisage to achieve. From Indian organizations to Individuals, all are aspiring to make this self-reliance mantra a reality. ZEE5, India’s very own Entertainment Super-App began this journey over a year and a half ago to make it a reality wherein, it could present to the next billion Indians, a platform to create fun and entertaining content – connect with their millions of fans and stand a chance to step into the real fandom world.

A platform which will be the official Home of Entertainment and Entertainers!

Today, ZEE5’s much awaited project, is getting launched with the Beta rollout of HiPi - the short video platform, that promises to engage billions of Indians to embark on a journey from just being a FAN to achieving FANDOM! In the era of the Atmanirbhar Bharat, where users can be themselves and have fun in a brand safe, extremely creative and happy environment. HiPi is a perfect platform for content consumers, to content creators.

The platform has been envisioned and created in India for the diversely unique Indian audience after extensive research. A home to multiple features, that enables the users to showcase their talent through various unique filters and effects, also discover, follow and appreciate content that is being created by others. The unique format and technology that HiPi has integrated with its interface and navigation will allow users to create videos up to 90-seconds. A full-fledged release will be done in a phased manner with the Beta version for Android going live today, followed by the iOS version in the coming weeks.

Speaking on the momentous launch, Mr. Tarun Katial, CEO, ZEE5 India said, “The launch of HiPi is a proud moment for us as the short video platform was developed in India keeping with the ethos of Atmanirbhar Bharat. HiPi revolutionizes the entertainment experience, by giving a universally accessible platform to unmask the latent talent present inside each of us, taking us from being a Fan to Fandom! Continuing with a focus on customer centricity, HiPi will help Indians to connect with their millions of fans and stand a chance to step into the real Fandom world. A platform which will be the official Home of Entertainment and entertainers! As we go live today, HiPi takes ZEE5 one step closer to its ambition of becoming India’s Entertainment Super-App!”

Echoing these sentiments, Mr. Rajneel Kumar, Business Head - Expansion Projects and Head of Products, ZEE5 India added, “The vision for HiPi stemmed from an idea to further grow ZEE5 as a one-stop destination for the new and dynamic India. And a lot of care has been taken to build this platform to enable a creatively charged environment which simultaneously empowers the creators, users, brands and viewers alike. The framework of the platform has been created to encourage more creativity and engagement while also making sure that the security and safety of our users are never compromised. It is a platform truly made in India, made for India.”

HiPi has added various security features to make sure that safety is never compromised. With the entire framework made such, it is truly set to empower India by giving the audiences a platform where their talent will get the stage and reach; and even allow brands to discover and connect with a diverse set of audiences across the length and breadth of the country.

HiPi promises to be a platform that will redefine content creation and curation. It will be a  platform where every Indian will have a chance to showcase their creativity and announce their arrival in the global creative arena.

MTV Brings a Beatbox Rendition of A.R. Rehman's "Maa Tujhe Salaam", this Independence Day

For the last two decades and more, this iconic song has been instrumental in instilling a sense of patriotic pride and national unity amongst millions. Even after garnering a Guiness World Records for being the song performed in the most number of languages, the legendary A.R. Rahman’s Maa Tujhe Salaam doesn’t cease to amuse us and infuse a plethora of emotions. As we step into the 74th year of India’s Independence, India’s No. 1 Youth Brand, MTV aims to scale up the celebrations with a musical innovation. In partnership with BBXINDIA, MTV is all set to launch a recreated version of A.R. Rahman’s iconic track Maa Tujhe Salaam, with a beatbox version.

This heartfelt rendition of Maa Tujhe Salaam, purely created with human mouth and vocal chords (vocal flute, Konakkol, and Beatbox only) for the first time ever, is a modern day tribute to the resilience of our nation on 15th August. Through this offering, the channel brings MTV Beatbox Hustle, an innovative extension to its flagship property, MTV Hustle- India’s first rap reality show. With this collaboration with BBXINDIA, an organization that has pioneered the culture of beatboxing in India, MTV brings a platform for all budding talents to showcase their expertise, create awareness about the subculture and give it a push that it rightly deserves.

This unique track owes its newness to three of the most talented beatboxers in India. Raka Vee, a Chennai-based beatboxer and founder of BBXINDIA, who with his decade-long expertise, has over 100 live shows worldwide to his credit. Ajinkya, a self-trained mouth musician from Mumbai who recreates the wind flute using his vocal cords only; Shivaraj Natraj, a well-trained Carnatic vocalist and Mridangam artist from Bangalore, also known as the Konnakol beatboxer who combines the oldest vocal percussion (Konnakol) with modern age beatboxing and brings the true mix of Indian beatbox flavor. 

This partnership would also entail a series of LIVE sessions with the founder of BBXINDIA, Raka Vee, who will be interviewing talented artists from the Beatbox community for 4 weeks from MTV Hustle’s Instagram page.

So, this Independence Day, rejoice in the spirit of freedom with a vibrant beatbox rendition of Maa Tujhe Salaam, only with MTV India.



“Main gaya jahan bhi, bas teri yaad thi

Jo mere saath thi, mujhko tadpa thi rulati

Sab se pyaari, teri soorat

Pyaar hai bas tera, pyaar hi

Maa tujhe salaam” 

A big Scam in the Making Unearthed: CSIR had Perfect Plan to Cordon Off Millions to BR Shetty

In what seems to be a massive attempt by the Indian government to cover up the misdeeds of the much maligned UAE business tycoon, founder of NMC health and many of its sister concerns, BR Shetty, and to bail him out of his financial woes, a big scam has been unearthed recently.

The Council of Scientific and Industrial Research (CSIR), in collaboration with one of its constituent laboratories, Indian Institute of Chemical Technology (IICT), Hyderabad had announced end April that they will now be setting up indigenous plants in India with an integrated pharmaceutical company LAXAI Life Sciences to jointly develop and manufacture APIs and its key intermediates. This announcement was made shortly after the government announced a Rs 14,000 crore package to incentivise production of APIs in the country and reduce import dependence of this key pharma input from China.

A person close to the matter revealed, “LAXAI Life Sciences was to be one of the first few to commercialise these products manufacturing APIs and intermediates at USFDA/GMP approved plants held by LAXAI through its subsidiary, Therapiva. Vamsidhar Maadi Patla, CMD, LAXAI Life Sciences and Nikhil Baheti, CFO, Therapiva were propped to provide just the ideal leadership with extensive experience and expertise in pharma to spearhead this breakthrough R&D, but it turned out that this was just a big show put up to mislead unsuspecting public into thinking what a grand deal this would prove to be. The real plan was to help BR Shetty regain a foothold in his crumbling empire.”

A closer inspection of their websites revealed only projections and capabilities with absolutely zero reference to any research and manufacturing that may have happened at their end. When these firms were contacted, however, no one came out in the open to comment.

An inside source, on conditions of anonymity said, “Since this was to be a collaboration with CSIR, these firms were projected to be much better than the others in pharma research and development. A lot of noise was made about the formidable credentials of these firms so that no one would question either their background or the basis of this deal. No one would ever suspect that the antecedents of these firms could be traced back to BR Shetty.”

Seemingly no due diligence was followed by CSIR in going ahead with this collaboration. When, Information and Credit Rating Agency of India Limited (ICRA India), an independent and professional investment information and credit rating agency, assessed Therapiva’s documents, it was ascertained that it was a firm immersed in debts with very poor net worth.

On further investigation, it emerged that both the companies were owned by a certain Omnicare Drugs India Private Limited, Hyderabad which had 61% stake in the companies. The parent company of all these establishments was traced to be Neopharma Holding Pvt. Ltd. based out of the UAE, one among the many business ventures of BR Shetty.

The source added, “Shetty has been closely associated with the RSS ever since the Jan Sangh days and has openly pledged his support to the PM Narendra Modi claiming that he will be investing billions of dollars in healthcare infrastructure in Varanasi as well as healthcare, education, agro products, tourism and film city projects in J&K proclaiming this to the PM in the many public events organised by BJP, that he participated in. With the PM having such an ardent follower in Shetty, it seems he is now lending as much covert support as he can to Shetty so he can go back to being the czar of his kingdom.”

Shetty flew to India in February to care for his ailing elder brother, who has since passed away. While Shetty claims that he has ‘launched his own legal and forensic investigations and will share the results with appropriate authorities’, he is grappling to pay off a debt of $6.6 billion, far higher than the $2.1 billion it had initially revealed. Creditors have moved against the top management, with Abu Dhabi Commercial Bank (ADCB) as well as the bank of Baroda, India filing criminal cases against him and NMC having been placed under administration given that the real debt is approximately 3.5x the reported amount.

Since, the announcement by CSIR came just 10 days after ABCD filed a criminal complaint against Shetty and just about 3 weeks after London banks froze all his bank accounts, there seems to be an unmistakable nexus between the government and Shetty to not just keep him afloat but also to help him tide over his financial woes with the taxpayers money. There seems to be definitely much more going on behind the curtains, than what is meeting the eye!

SBI Further Empowers Farmers with YONO Krishi; Introduces Kisan Credit Card Review on the Platform

Kisan Credit Card (KCC) 

* Bank introduces KCC Review feature on the YONO Krishi platform which has been witnessing great response from farmers

* YONO KCC Review to enable farmers access their KCC limit on YONO in just four clicks

* YONO KCC Review to benefit more than 75 lakh farmers

* YONO KCC review will empower farmers to embrace digital technology and make them future-ready

* YONO Krishi platform offers a one-stop solution to all farmers’ agricultural needs

Country’s largest lender State Bank of India (SBI) continues to empower its farmer customers by offering them technology backed agricultural solutions with YONO Krishi. The recently launched platform that caters to all the requirements of farmers – from sowing to harvesting and then selling – has been receiving significant traction from the farmers. In the current unprecedented times due to the COVID-19 pandemic, SBI is set to make lives easier for its farmer customers by introducing the KCC Review option on YONO Krishi. With this added feature, farmers will no longer need to travel the distance to visit the bank branch to apply for a revision in their KCC limit. KCC Review option on YONO Krishi will help farmers apply for the same in just 4 clicks from the comfort of their homes without any paperwork.

Recognizing the fact that not all farmers may have access to smartphones, SBI has also streamlined the KCC review process at its branches. KCC Review on YONO Krishi is expected to benefit more than 75 lakh farmers having KCC accounts with SBI. The feature of paperless KCC review will not only help farmers save costs and effort involved in applying for revision of the KCC limit, but also make the process quicker for them especially during the harvesting season.

Rajnish Kumar, Chairman, SBI said, “Introduction of YONO KCC Review on YONO Krishi is SBI’s yet another initiative to make our farmer customers, future-ready by offering them constant digital innovations pertaining to their agricultural needs. This new feature has been added keeping in mind millions of our valuable farmer customers’ convenience and safety. We believe that they will now be experiencing hassle-free application process for their KCC limit revision. With a Digital-First approach, it is SBI’s continuous endeavor to provide innovative digital banking solutions to all our diverse set of customers across the country.”

Apart from KCC Review, the multi-lingual YONO Krishi platform - which is bringing-in technology to farmers in more than 10 vernacular languages - is offering services such as YONO Khata, YONO Bachat, YONO Mitra and YONO Mandi to its farmer customers. These unique offerings facilitate farmers with Agri loan products, an online marketplace to buy and rent agricultural inputs and equipment, customized farming advisory, investment, and crop insurance products, instant agri gold loan, upgrade to scientific farming practices, and much more. With YONO Krishi, SBI has opened the doors of digital agriculture to farmers. In just one year of its launch, YONO Krishi has disbursed more than 14 lakh Agri Gold loans and has seen more than 15 lakh clicks on YONO Mandi and YONO Mitra

YONO itself has grown by leaps and bounds over the last two and a half years since its launch. It has seen more than 58 million downloads with over 26 million registered users. YONO has partnered with over 80 e-commerce players in more than 20 categories. The bank’s flagship banking and lifestyle platform – YONO is also tasting success in international markets such as the UK and Mauritius.

Accenture Announces the Winners of Third Annual Accenture Ventures Challenge for Indian Developers

 Accenture has announced four innovative startups as the winners of the third edition of Accenture Ventures Challenge in India for developing unique, scalable solutions to help businesses accelerate the business transformations prompted by the Covid-19 crisis.

This year more than 550 startups were evaluated across four categories -- ‘supply chain resilience’, ‘digital commerce’ and ‘systems resilience,’ and ‘responsible technology.’ The final category is at identifying solutions that help organizations create positive social and environmental impact in these times.

The judges selected the following winners based on unique, scalable solutions to help businesses accelerate the business transformations prompted by the Covid-19 crisis.

Atlan, in the Systems Resilience category, for its modern data workspace that enables diverse data teams to collaborate harmoniously.

Charmboard, in the Digital Commerce category, for its AI based application that provides interactive experience at scale for users from videos.

Increff, in the Supply Chain Resilience category, for its algorithm driven merchandising platform that increases inventory turns and warehouse management system that exposes 100% inventory simultaneously to all sales channels.

Wysa, in the Responsible Technology category, for its global platform for early-stage mental health support at scale, with a unique (digital + AI + human) model that is anonymous and clinically assured. 

 This year, the Accenture Ventures Challenge was hosted in collaboration with Microsoft’s 100X100X100 program. The winner in each category will be given an opportunity to join the Accenture Ventures Open Innovation partner program and co-create solutions for Accenture clients around the world. Winners will also get access to benefits from the Microsoft ScaleUp program, which supports Seed or Series A B2B startups to scale and co-sell with Microsoft sales teams.

Hyundai Motor India Nationwide Freedom Drive from August 14–21

 Hyundai Motor India Ltd., country’s first smart mobility solutions provider and largest exporter since inception, today announced the commencement of Nationwide Freedom Drive across all Hyundai workshops, with an objective to make customers mindful of Periodic Maintenance Schedule. Customers can avail special offers on Labour, Car Sanitization & Under body coating for their Hyundai cars from August 14 – 21, 2020.

Commenting on the Freedom Drive, Mr. Tarun Garg, Director – Sales, Marketing & Service, said, “Hyundai’s philosophy is to be the Lifetime Partner of its customers and Freedom drive is a step towards providing a delightful customer experience. This unique service initiative is aimed at educating customers about periodic maintenance with an intention to provide seamless service experience, enhancing customer’s peace of mind.” 

Customers’ offers and benefits for Freedom Drive at select Dealers include:

• Free 50-point check & hi-touch points sanitization

• Complete interior sanitization packages starting from ₹ 599

• Up to 20% discount on labour charges

• 15% discount on Underbody Coating

With over 1300 service outlets, HMIL is committed to provide the most comprehensive and qualitative service. Hyundai service facilities can also be experienced via 360° Digital & Contact-less Service. From online service booking through Hyundai Care App, Vehicle status update via WhatsApp, Pick & Drop from home/office and online payment facility, a touch free service experience is ensured for the customers, wherever they are and whenever they want to. Hyundai has endeavoured to establish service benchmarks in the industry with its leading service initiatives and No.1 rank in JD Power Customer Service Index study for 3 years consecutively.

‘Made in India’ Social Media App, Explurger, Built on AI to be Launched on the Independence Day for Global Audience



* The new-age social media app ready to be launched on Aug 15, to further India’s ‘Aatma Nirbhar Bharat’ Mission

* Packed with exciting features such as sharing high-quality pictures, videos, creating a bucket list, achieving Explurger levels, sharing future travel plans, automatic Travelogue and much more

* India’s own social media app for the world to connect

* Go #VocalforLocal with Explurger

Centered on user experience, a completely home-grown new-age social media app ‘Explurger’ is ready for a long-awaited global launch on Aug 15, 2020. The app is built to stimulate Aatma Nirbhar Bharat Mission and promises to put India on the world map with the world social media giants.

Explurger is proud to be a truly ‘Made in India’ app — fully conceived, designed, coded by Indians — that offers a safe and secure platform for all its users spread across the globe.

With its simple yet innovative AI-based features, Explurger is packed with exciting features like sharing high-quality pictures, videos, creating a bucket list, achieving Explurger levels, sharing future travel plans, automatic travelogue and much more. 

Jitin Bhatia, Founder, Explurger, talking about the inspiration, says, “Being a software developer at heart, I have always wondered about the fact that despite some of the best apps in the world being powered by Indian brains, there is no social media app in the top category which could be called truly Indian.

So, I was looking for an idea to build an Indian app. Some three years back, upon returning from a business trip, my staff told me that it was probably my 30th trip in that year. That had me thinking that if there were a way to keep a count of the number of times one travels away from home, or tells people how many miles they have travelled, that would be something. And that was my Eureka moment. That’s how Explurger was born. Finally my labour of love, some 2.5 years later, Explurger is all set to be my Independence Day gift to India and the world. I hope people download it and reciprocate my love. I’d love to see PM Modi, US President Trump and Mark Zuckerberg Explurging.”

Although there are several Indian-origin social media apps available in iOS and Android, but Explurger outshines them with its following features:

Complete Travelogue: Check-ins are temporary, Explurge-Ins are forever. Every time you create a post, the AI automatically updates your personalised Travelogue.

Bucket List: When a friend shares a picture/video from a cool place, just add it to your bucket list. So, whenever you’re in the area, Explurger would remind you to check out that place.

Future Travel Plans: Make your future travel plan announcements exciting with a ‘Live Countdown Timer.’

Explurger Levels: Now for the first time ever, gamify your social media experience with Explurger. Everytime you explore a new country, city, cafe, or share a post or get Kudos on your wall, your Explurger level goes up. Go, flaunt it! 

Kudos: Show your approval, give your fellow Explurgers Kudos. Why stick with one like when you can give up to three kudos!

Spread: With a click of a button, now share all your exciting Explurges on other social media apps out there as you post it on Explurger!

Rate on the go: This app allows you to rate an experience, cafe, city, or place!

Explurger is all set to make its mark in the global market.

Aspirational Bharat Sees 120% Spike in Work Productivity on Smartphones During COVID-19: TECNO-CMR MICI Survey


Survey Report

* Consumers in Aspirational Bharat are seeing a >50% spike on smartphone usage during lockdown, including 120% on productivity.

* Beyond work, consumers spent increased time on their phone for consuming content, including video OTT (70%) and audio OTT (60%), and gaming (62%).

* Fast-depleting Battery life and limited screen size were the biggest challenges that consumers faced with their smartphones.

A new Mobile Industry Consumer Insights (MICI) Survey, conducted by CyberMedia Research (CMR) in association with TECNO Mobile, has for the first time provided a comprehensive understanding of changing consumer behaviour and smartphone usage patterns in Aspirational Bharat. The CMR MICI survey revealed that consumers of Aspirational Bharat saw a 120% spike in smartphone usage for productivity compared to pre-COVID levels.

According to Prabhu Ram, He ad- Industry Intelligence Group (IIG), CMR, “The smartphone is a key daily driver for consumers living in cities and towns beyond Tier I. We call this the Aspirational Bharat. What the survey highlights is how smartphone usage is changing, during lockdown and in the neo-normal, cutting across use cases, such as productivity, personal development, and leisure. In preparation for the neo normal, consumers in Aspirational Bharat are seeking smartphones that offer larger screen size and much better battery life.”

Echoing the sentiment from TECNO’s perspective, Mr. Arijeet Talapatra, CEO, TRANSSION India said, “As a leading smartphone company commanding substantial presence and market share in the Aspirational Bharat’, we have iterated the growing importance of telecommuting and productivity usage of smartphone in the wake of COVID-19. In Aspirational Bharat, where affordability and utility go hand in hand, smartphones have emerged as a primary medium of work, information and entertainment. The CMR MICI Survey reinforces the fact that TECNO has the sense of the pulse of its aspirational consumers. And with our SPARK series, which focuses on battery, display, and camera in sub-10K smartphone category is a testimony to TECNO’s deep commitment of introducing products with segment-first features at a disruptive price point where the consumer is more ready to experiment with the product. We are optimistic that our latest launches Spark 6 Air smartphone and TWS Minipod M1 will be well-received by the audience and enable our consumers to find a work-leisure balance in this Neo Normal.”

(A) COVID-19 and Impact on Smartphone Usage in Aspirational Bharat during lockdown

* During COVID-19 Lockdown (March 25 - May 31), smartphone usage spiked by 50%, with smartphone usage for work surging by >100%.

* Smartphone users in Aspirational Bharat depend on their smartphone to empower their professional and personal life.

* 84% of consumers depend on their smartphones, for instance, for accessing information on government schemes, weather patterns, and market linkage information for farm produce.

* 83% of consumers use their phones for content consumption including creating and consuming short-form videos, music and videos.

* 83% feel empowered, using their smartphones for online banking, shopping, and utility bill payment, among others.

* Beyond work, consumers spent increased time on their phone for consuming content, including video OTT (70%) and audio OTT (60%), and gaming (62%).

* Around three in every seven users in Aspirational Bharat have started some new activities and hobbies during the period of lockdown. For instance, 21% of the consumers have learnt new skills, 19% have listened to music, while 18% have taken up new hobbies on their phones.

* One in every three parents depend on their smartphone for facilitating their kid’s online education during lockdown.

(B) Smartphone Usage in the Neo Normal (June onwards)

* Two in every seven users (29%) have faced some challenge while working from home.  One in every seven users (15%) faced difficulty in managing work-life-balance as well as productivity issue.

* The top three smartphone features that consumers have started relying more in the neo normal are Camera (61%), battery life (57%) and sound quality (51%).

* Some consumers faced problems with their smartphones –  phone overheating (58%), limited screen size (47%) and swift battery drainage (46%) were the top three challenges.

* When it comes to their next smartphone purchase, consumers are looking for smartphones that offer long battery life (54%) and large screen size (53%) for viewing to cope with neo normal.

About CMR – TECNO Mobile MICI Survey

The Mobile Industry Consumer Insights (MICI) Survey by CyberMedia Research (CMR), in association with TECNO Mobile, is the first-ever, comprehensive study of changing consumer behavior on smartphones in Tier-I, Tier-II and Tier-III cities and towns of India, across three phases: pre-COVID-19, during pandemic, and neo-normal.

The CMR Mobile Industry Consumer Insights (MICI) Survey covered 1052 respondents cutting across ten study locations, including, New Delhi, Mumbai, Kolkata, Bengaluru, Ludhiana, Lucknow, Surat, Indore, Guwahati and Sonipat. The study covered consumers in the age groups of 20 to 35, and socio-economic levels of SEC B & SEC C, having a affordable smartphone in the price range of INR 6000 – 10000.

For results based on a randomly chosen sample of this size, there is 95% confidence that the results have a statistical precision of plus or minus 3% of what they would be if the entire population had been surveyed.

BPO and IT Sectors Lead Talent Demand Recovery with Double-Digit M-o-M Growth: RecruiteX

* BPO (15%), IT (10%) and BFSI (7%) emerged as the top three sectors with maximum M-o-M growth in talent demand in July 2020   

* BFSI – had shed most talent demand in June 2020 - picked up the pace and gained 7% growth in talent demand in July 2020 M-o-M study

* Customer Services/Tele Calling, Front Office/Administration and IT/Telecom were the most sought after job profiles in July 2020

* Vadodara (over 30% growth) and Hyderabad/Secunderabad (16%) were the top gainers for talent demand in July 2020 study

* Professionals with 5-10 years of experience were most in-demand in the review month

With ‘recovery’ as the key focus in ‘Unlock3’, talent demand is already picking pace as BPO and IT/Telecom sectors noted a double-digit growth in July 2020 analysis. TimesJobs RecruiteX noted that BPO (15%), IT (10%) and BFSI (7%) emerged as the top three sectors with maximum M-o-M growth in talent demand in July 2020.      

TimesJobs RecruiteX is a monthly recruitment index that records the demand and supply of talent at India Inc.

Overall, talent demand in July 2020 grew by 2% M-o-M, pushed largely by growth in high volume sectors like BPO, IT and BFSI.

Talking about the details of RecruiteX July 2020 edition, Sanjay Goyal, Business Head, TimesJobs and TechGig said, “The talent demand trends for July 2020 are heartening. Though the overall growth in July 2020 is only 2% since it’s based largely on high volume sectors as BPO, IT and BFSI, I’m very confident that this trend will continue in the coming months. I foresee the talent demand to pick up from here on as India Inc has actively started working towards the road to recovery. Smart companies are, now, focussing on constructive learnings from this difficult situation which would help them to grow in future. ”

Industry-wise (MoM growth):

Following its growth pattern of June 2020, the BPO sector saw an impressive 15% M-o-M increment in talent demand in July 2020 too. The IT/Telecom and BFSI sectors had witnessed (-6%) and (-2%) de-growth respectively in June 2020 but bounced back in July 2020. Here are the top three sectors for talent demand in July 2020:

·         BPO: 15%

·         IT/Telecom: 10%

·         BFSI: 7%

Functional areas:

Customer Services/Tele Calling job profile jumped from 4% growth in talent demand in June 2020 to 18% growth in July 2020. On the other hand, Front Office/Administration profile had clocked 21% growth in June 2020, but could only register 11% growth in July 2020 analysis of talent demand. Here are the top three job profiles as per talent demand in July 2020:

·         Customer Services/ Tele Calling: 18%

·         Front Office/ Administration: 11%

·         IT/Telecom: 8%


Most talent demand in July 2020 was posted in Tier-II cities, with Vadodara recording a growth of over 30%. Among the metropolitan cities, Chennai saw the most growth with 10% increment. Mumbai and Delhi noted 8% and 1% growth in July 2020. Bengaluru noted de-growth of (-7%) in July 2020.  Here are the top three cities as per talent demand in July 2020:

·         Vadodara: over 30% growth

·         Hyderabad/Secunderabad: 16%

·         Ahmedabad: 11%

Work experience-wise:

Professionals with 5-10 years of work experience were most in demand, and this category noted 11% M-o-M growth in talent demand. Here are the categories of work professionals as per talent demand in July 2020:

·         5-10 years of work experience:11%

·         2-5years of work experience: 8%

Brigade Group Announces India’s 1st Virtual Property Expo from August 15-16, 2020

 Brigade Group today announced conducting the first Virtual Property Expo by a developer on 15th and 16th August 2020. While we have conducted many online exhibitions in the past, this virtual expo will be different from the regular online exhibitions. This will be the first of its kind by any developer in the country, where the experience of going through an Expo will be simulated virtually with specific stalls for our various projects, similar to an on-ground event.

The Virtual property Expo will showcase our 30+ residential properties across Bengaluru, Mysuru, and Chennai. Various offers like flexible payment plans, free interiors and price protection specifically address the current situation of uncertainty and at the same time give the discerned buyers an opportunity to own a dream home, from a trusted developer like Brigade. Also, every customer who books a home during this Expo will get an assured Gift worth Rs.40,000.

Commenting on this event, Mr. Rajendra Joshi, CEO Residential, Brigade Group, said, “Brigade has been at the forefront of innovation and we are happy to bring to you India’s first virtual property Expo by a developer. We believe true freedom is having a home of your own and the aftermath of the pandemic has established that owning a home is better than dealing with the uncertainties of living in a rented accommodation. We invite you to choose your dream home during these two days”

The Virtual Expo event will be held on 15 &16 August 2020 and will be open to buyers between 10 a.m. and 7 p.m. on the two days.

Thursday, August 13, 2020

Nu-Shakti Releases its Report on ‘Diet Paradox’ for Indians

Nutritious Diet

* Survey reveals a gap between awareness and action in consuming a nutritious diet

* 97% are aware of the essential nutrients and micro-nutrients required for their body

* 60% of the respondents ‘rarely’ or ‘never’ make a conscious effort to add nutritive elements or additional supplements to their diet

Nu-Shakti – a brand of Royal DSM – today released its report on India’s ‘Diet Paradox’. Highlighting the importance of a healthy immune system in protecting people from infections and ailments, the report stresses the role of adequate nutrition in building immunity. Based on a survey conducted with more than a thousand people across all age groups in Mumbai, Delhi, Chennai and Kolkata, the report highlights that unprecedented awareness levels in terms of health and nutrition are very often matched with a lax attitude in adopting healthy practices.

Virtually all respondents of the survey (98%) agree that a nutritious diet is essential for a healthy lifestyle, however, 60% of the respondents ‘rarely’ or ‘never’ make a conscious effort to add nutritive elements or additional supplements to their diet. According to the findings, even though nearly three-quarters (73%) of respondents know the connection between healthy eating and losing weight, more than half (55%) admitted that they had not consumed leafy vegetables in the required quantity the previous day.

In fact, the Global Burden of Diseases study ranked India 118 on its global index because poor dietary habits accounted for 310 deaths per 100,000 people. Despite awareness levels about proper nutrition and diet being high, these do not necessarily result in the right action. Nu-Shakti terms this behaviour the ‘Diet Paradox’.

Contextualising the research findings, Alok Kohli, Business Director – DSM India said: “Today people are aware that adhering to a healthy and nutritious diet promotes their overall well-being. But their challenge arises in taking practical action and adding nutritive elements in the daily diet.”

“As per our data, of the respondents who are well aware of the required quantity of leafy vegetables, (which are a rich source of micronutrients like iron) they need to consume daily, 55% did not actually partake the previous day. The same was true for more than a third (42%) of fruit consumption. This is a clear reflection of the need for adequate action in terms of nutrition,” adds Alok.

The ‘Diet Paradox’ survey revealed a gap between awareness and the need to make the necessary changes in their diets. Insights on the gap in action include 60% of the respondents admitting ‘rarely’ or ‘never’ making a conscious effort to add nutritive elements or extra supplements in their diet.

On being asked if they had consumed specific items on the previous day in the required quantity:

* 57% claim they did not consume dairy or milk products

* More than half (55%) did not consume leafy vegetables

* Even though they know the right amount of fruits to eat daily, more than one in three respondents (42%) did not consume these items

The survey revealed one of the reasons for this gap between awareness and action is because meals were being skipped regularly:

* 84% of respondents admitted they skipped meals

* 46% confessed they would forgo a meal because of an important work meeting

* 42% claimed they ‘rarely’ or ‘never’ consumed healthy or nutritious home-cooked meals during festivals

Additional survey highlights:

* Nearly one-third (31%) consider working timings the top barrier to a healthy lifestyle

* More than one-in-five (22%) believe their family is the constraint

* 62% claimed it was ‘extremely difficult’ or ‘difficult’ to influence family members to eat a healthy diet

In conclusion, Alok Kohli, Business Director – DSM India said: “Nutrition plays a key role in building a healthy immune system and in turn, protecting people from infections and ailments. Given this backdrop, dietary supplements can help in eliminating the ‘Diet Paradox’ by providing the proper quantity of nutrients. Significantly, dietary supplements can boost disease protection by 83%, improve immune function by 42% and raise energy levels by 31%. Considering the threat of infection posed by the coronavirus pandemic, dietary supplements, including home food fortifiers, can play a pivotal role in adding required micronutrients to the daily diet that can in turn support in safeguarding people’s health and well-being.”

Based on the concept of home fortification, Nu-Shakti increases the micronutrient value of home-cooked staple foods. This can help consumers more easily achieve a healthier, more balanced diet without altering taste, and appearance of the food or changing dietary habits. Nu-Shakti product range includes Powermix for Rice (Fortified Rice Kernels), Powermix for Atta (Atta/flour fortifier), and MixMe (Fortified orange-flavored beverage mix). MixMe beverage powder that contains 12 vitamins & 5 minerals, includes the key micronutrients like Zinc, Vitamin C, Selenium and others required for immunity building. As per ICMR RDA, each serving of MixMe beverage powder provides up to 30% of the recommended daily allowance of micronutrients for a child between 7-9 years.

Consumers can know more by visiting:

DSM – Bright Science. Brighter Living. 

Nu-Shakti is a brand of Royal DSM – a global purpose-led, science-based company in Nutrition, Health and Sustainable Living. DSM’s purpose is to create brighter lives for all. Through its products and solutions, DSM addresses some of the world’s biggest challenges while simultaneously creating economic, environmental and societal value for all stakeholders: customers, employees, shareholders and society at large. DSM delivers innovative solutions for human nutrition, animal nutrition, personal care and aroma, medical devices, green products and applications as well as new mobility and connectivity. With approximately 23,000 employees, DSM and its associated companies register annual net sales of about €10 billion. Founded in 1902, the Company is listed on Euronext Amsterdam.

Phoenix Shopping Festival is Back with a Bang from from August to September 2020

With the festive season just around the corner, Phoenix Marketcity is all geared up to offer its customers an experience of a lifetime with its third edition of “Phoenix Shopping Festival”. Just like the previous two seasons, this year’s edition spans over from August to September 2020 and is filled with shopping, entertainment, amazing food, surprises, winning fabulous prizes and lots more. 

This year, Phoenix Shopping Festival gets more rewarding with INR 1cr worth prizes to be won on shopping, along with the entire mall on up-to 60 percent off. It is pouring deals at Phoenix Marketcity where one can shop for Rs. 10,000 or above and stand a chance to win grand prizes like Hyundai Creta Car, Harley Davidson Bike and much more. There is more when a customer shops for Rs. 50,000 or above stands the chances of winning assured gifts like gold coins, mobile phones, Swarovski products, TV, Fridge and much more. Shopaholics can get their hands on the latest styles of the year at the End of Season Sale and get up to 60% off. Shop from more than 300 luxurious brands and revamp your closet with your favorite outfits, jewelry, footwear, bags and much more. 

Apart from this, Phoenix Marketcity has also introduced contactless parking and contactless dining to ensure minimal human interaction. Contactless Dining is a unique and safe dining experience which has minimized human contact by eliminating the use of high-touch elements at restaurants in the food court. This technology makes the entire process, from ordering to payment seamlessly digital. 

Commenting on the launch of Phoenix Shopping Festival Season 3, Mr. Gajendra Singh Rathore, Sr. Centre Director said, “This Year Phoenix Shopping Festival 3rd edition is pepped up with days of happiness, shopping, and dining. To make sure Phoenix Marketcity is the right place to be this festive season, we are practicing all the preventive steps and have set stringent SOPs that are constantly monitored to give our customers a safe and happy shopping experience” 

This Shopping festival, Phoenix Marketcity is also offering concierge services like the Curbside service for its customers who may want to shop at the mall at the comfort of their homes. Curbside service ensures comfort and convenience to consumers by offering a seamless retail experience designed with safety in mind. The Curbside pickup desk has been set up keeping in mind minimal interaction and trouble-free experience to get the shopping orders picked. Shopping enthusiasts can place their shopping orders through the Whatsapp application platform by just sending a ‘Hi’ on WhatsApp number +91 6366940002 where a personal shopper shall assist customers immediately. The service platform will direct customers to select merchandise and products from their catalogues or through assisted virtual shopping. Customers can shop from the favourite brands and make payments online while easily enquiring about, timings and delivery with a chatbot to respond to frequently asked questions and connect with individual stores for brand related queries at the same time. The orders would be ready for a contactless Curbside pickup at an allotted time. Another modest initiative is Phoenix @ Doorsteps which is basically a home delivery service where customers will get their shopped bags delivered at their doorsteps. 

To ensure safe and peaceful shopping, the mall has been thoroughly sanitized, each customer and staff are mandatorily checked for temperature before entering. There are thermal scanners which scan the body temperature and sanitizing footwear mats at the entry points, frequent sanitization of touch points. In accordance with global guidelines, social distancing is mandatory, as will be wearing masks by both customers and staff throughout their stay at the mall. Sanitizers have been placed at multiple locations and customers are encouraged to use them regularly. The staff too has been trained in enforcing these safety guidelines. In addition to their own safety, the staff & our retail outlets shall ensure that the guidelines are being followed across the mall. Only a limited number of customers are allowed into the mall and inside lifts, escalators at a time. In a mall with 1 million sq ft area, social distancing is practised at its best. Digital transactions are preferred over cash transactions. 

With a host of safety initiatives, Phoenix Marketcity invites all its patrons to be a part of this magnificent festival to shop their heart out. 

About Phoenix Marketcity Bengaluru 

Classified as a “Larger Lifestyle Engagement Destination”, Phoenix Marketcity Bengaluru offers visitors an array of unforgettable experiences. With its truly international look and feel, tastefully done interiors and the best of food, fashion, and entertainment from the world over, Phoenix remains ‘The’ destination for the premium discerning customers of the city as well expats. With over 300 stores, representing an exhaustive mix of International, National and Regional premium brands, the mall offers the most comprehensive and compelling lifestyle shopping experience in Bangalore. More than just a Mall, Phoenix Marketcity, Bengaluru is in fact a veritable melting pot of fascinating cultures, beautiful clothing, and high-end couture. It is a city within a city, an urban space where retail, entertainment and leisure offerings co-exist. 

Discovery Channel India Celebrates 25 Yrs of Exploration & Curiosity

Throughout its 25-year history in India, Discovery Channel has held strong to its commitment to tell its viewers the most amazing stories, introduce them to some of the most fascinating people and creatures on the planet, and transport them to most breathtaking locations in the world. On August 15, 2020, Discovery will commemorate its 25th anniversary in India by hosting celebrations on air, online and in the heart of communities around the country. To mark the milestone, Discovery has launched a new campaign #KeepExploring with noted actor Rahul Bose doing the voice-over. The network is also unveiling a slew of blue-chip documentaries and specials across genres such as Adventure, Survival, Mystery, and Wildlife to celebrate the 25th anniversary. The breath-taking line-up for the next few months includes titles including ‘Into The Wild with Bear Grylls’, ‘Expedition Unknown’, ‘Savage Builds’, ‘Mysteries at the Museum’,’ Body Hack S3’ and ‘Walking The Elephants’ among many more.

“Discovery is dedicated to satisfying curiosity, engaging and entertaining viewers with high-quality content. In these twenty-five years, Discovery has emerged as the foremost, the most trusted broadcaster in real-life entertainment in the country,” said, Megha Tata, Managing Director – South Asia, Discovery. “We are proud to say that Discovery has ignited the passion inside all of us to be curious, explore and be more engaged with the natural world.  We will further accelerate our efforts to showcase never-seen-before Premium Discovery titles, must-watch documentaries, India originals and exclusive acquisitions.”

“I have been a passionate Discovery watcher and fed hugely on science, travel and nature shows when the channel was initially launched in India. Being a part of this campaign took me down memory lane – How The Universe Works, Man vs Wild…I can go on,” said, Rahul Bose. “I love the thought #KeepExploring - because that’s what Discovery leads you to do - explore new places, new concepts, new ideas for the future that you never dreamt existed. It urges people to go beyond the limits of human imagination.”

Over the past 25 years, Discovery has launched iconic, all-time favorite shows, such as ‘Morgan Freeman’s Through The Wormhole’, ‘How The Universe Works’, ‘How It’s Made’, ‘How Do They Do It?’, ‘Storm Chasers’, ‘You Have Been Warned’, ‘Man Vs Wild’, ‘MythBusters’, ‘Expedition Unknown’, ‘Walking The Himalayas’, ‘River Monsters’ and ‘Gold Rush’ et al.

In India, the channel has launched series of impactful shows on Indian armed forces including ‘India’s Paratroopers – Earning the Badge’, ‘Revealed: LOC’,’ Battle Ops’, ‘Revealed: National Defence Academy’, ‘Revealed Siachen’, and 1965: India’s Battles and Heroes’  and Breaking Point franchise on ‘Air Force Academy’, ‘Indian Submariners’, ‘High Altitude Warfare School’, ‘Women Fighter Pilots’ and ‘Commando School Belgaum’.  Discovery’s ‘Man vs Wild with Prime Minister Modi’ is the highest rated show in the genre till date followed by ‘Into The Wild with Bear Grylls and Superstar Rajinikanth’.

Discovery Channel was launched in India on 15th August 1995.  India’s most trusted and leading infotainment channel is available in seven languages including Hindi, English, Tamil, Telugu, Malayalam, Kannada and Bengali. Discovery India, today, offers 14 channels, and has recently launched India’s first real-life entertainment streaming application Discovery Plus.

Hyundai’s Hyundai Mobility Membership - First Smart Ownership & Lifestyle Experience

 Beyond Mobility Solutions

* First of its kind initiative to offer customers exclusive benefits for their car and non-car needs

* Partnered with country’s leading brands to create an ecosystem providing access to exclusive offers and benefits across several categories

* ‘Hyundai Mobility Membership’ is based on 3 Strong Pillars: Core Car, Smart Mobility and Lifestyle

* Visit the ‘Hyundai Mobility Membership’ microsite to download the App.

Hyundai Motor India Limited (HMIL), country’s first smart mobility solutions provider and the largest exporter since inception, today launched ‘Hyundai Mobility Membership’ - India’s First and Most Exclusive one stop solution to fulfil different needs of customers throughout their ownership journey. ‘Hyundai Mobility Membership’ has been curated across categories to provide exclusive benefits and enhanced convenience for all our new customers.

Commenting on the launch of, ‘Hyundai Mobility Membership’, Mr. S S Kim, MD & CEO, Hyundai Motor India Ltd., said, “Building on the strength of Hyundai’s ‘Future Ready’ Business Strategy, we have introduced an exclusive program ‘Hyundai Mobility Membership’ for an unmatched ownership and lifestyle experience. Through these endeavours we at Hyundai aim to become the Lifetime Partner of our Valued Customers in Automotive and beyond. We will cater to the diverse needs of our customers and closely knit a long-lasting relation through this unique initiative.

He further added, “Beginning the journey with more than 20 distinct partners under one platform and no membership fee, ‘Hyundai Mobility Membership’ will create value proposition further leading to enhanced customer convenience and satisfaction”. 

Hyundai has collaborated with reputed partners to form an ecosystem catering to the 3 Key Pillars of customer needs under the ‘Hyundai Mobility Membership’.

Core Car- Care free Driving: ‘A one stop solution that caters to all your car needs’

Partners – Hyundai MOBIS, Shell and JK Tyre

Mobility- Always on the Move: ‘Smart Mobility options for all travel needs’

Partners – Revv, Zoomcar, Avis, Savaari and DriveU         

Lifestyle – Your Life Your Way: ‘Benefits to offer convenience for daily transactions’

Partners – Gaana, Zee5, Dineout, Sterling, 1Mg, Fitternity, Eazydiner, Chaayos, ,OYO, Portronics, Lenskart, Housejoy and Vedantu

As a pioneer in technology with innovation at its core, Hyundai has always sought to provide value added products and services to its customers. With the new ‘Hyundai Mobility Membership’, HMIL will continue to build a strong connect with its Valued Customers and keep adding additional partners and benefits regularly to ensure a Happy Life for Hyundai Car Owners.

MyCaptain Unveils Free e-Learning Classes on its Seventh Anniversary


MyCaptain, an India-based online learning platform, today announces the ‘freemium’ version of its mobile application and website which will allow users to take Free Live Sessions, micro-courses and demo classes covering 40+ number of Potential careers and subjects, such as Photography, App Development, Music Production and Novel Writing, to name a few. 

With over 100,000 paid users, the parent company, Climber Knowledge & Careers Pvt. Ltd. completes seven successful years of operations in online learning and mentoring in India. On this occasion, MyCaptain wanted to go an extra mile by providing a platform to each and every individual who wishes to explore their passion, which will help them evolve in their career as well as personal lives. In this endeavour, the company decided to launch an unpaid version of its Live Online Courses for the first time ever. 

Commenting on this initiative, Mohammed Zeeshan, Co-founder & CEO, MyCaptainsaid “From the very beginning, our motive has been to bring a societal mindset shift when it comes to Careers in India and all across the World. With the launch of our new app which offers all such free features, we aim to reach a larger audience, penetrating through different corners of the country, to provide them a peek into the world of alternative careers and online learning. We want students to learn from the best in the Industry.”

Along with the launch of free e-learning classes, MyCaptain has entered into a rebranding phase that aligns with its anniversary theme ‘Evolution’. The company has come up with a new logo which is a more modern version of the older logo, and has been designed keeping in mind the archetype of its primary user: Creator.

Ruhan Madni Naqash, Co-founder & Chief Marketing Officer, MyCaptain said“Over the past 10 years, the youth has changed, what mattered to the youth has changed as well. We have seen this need to adapt, transform, and evolve in our target market, and we want to reciprocate that need and feel through our rebranding.” 

In the following year, MyCaptain is looking to acquire 300,000+ more paid customers, begin international expansion and have more than 3000+ Top Educators onboard. Additionally, the company is aiming to host 2000+ Free Live Sessions for students to get a taste of each field and learn from the best minds in India. 

Dalmia Bharat Group Pays a Musical Tribute to Covid Warriors with Kailash Kher & Ricky Kej


* Jazbaa – e – Bharat, an online concert on 14th August, dedicated to celebrate the undying spirit of our Covid warriors

In its endeavor to celebrate the courage, commitment and unfathomable spirit of our Covid warriors, Dalmia Bharat Group is organizing Jazbaa-e-Bharat – an online musical extravaganza featuring Padma Shri. Kailash Kher and Grammy Award winner Ricky Kej, on 14th August, 2020 at 6:15 pm.

Speaking on this occasion, Mr. Mahendra Singhi, MD and CEO, Dalmia Cement (Bharat) Ltd. said, “We are honoured to have Padma Shri Kailash Kher and Grammy Award winner Ricky Kej at Jazbaa – e – Bharat, a musical concert aimed at honouring our nation’s resilience in the fight against this pandemic.

Words fall short in describing the unwavering dedication of our COVID warriors. Their commitment is inspiring and we salute their tireless efforts and undying spirit. We also take this opportunity to celebrate our global commitment towards sustainability and our operational performance.”

Padma Shri, Kailash Kher said “In the last few months, the world has adopted new ways of living and thinking. There has been a significant change in our priorities which we now call the ‘New Normal’. Individuals and corporates have come together to shoulder responsibility and help each other during these testing times. One such organisation is Dalmia Bharat Group that has worked continuously during this pandemic to support the citizens of our country. Through this musical salutation named after our frontline warriors called Jazbaa- e -Bharat, we aim to give a tribute to those unsung heroes who are fighting the pandemic across the country.”

Commenting on Jazbaa – e - Bharat, Grammy Award winner Ricky Kej said, “It gives me immense pleasure to be a part of this virtual musical concert organized by Dalmia Bharat Group. Their vision for a sustainable future is in sync with my beliefs about the environment. Together, we believe that we owe it to our children to leave behind a better planet than what we inherited. I have always believed in the healing power of rhythms to bring solace, motivation and guidance for people towards a greater good. Music has the power to inspire us to be sustainably conscious and live in harmony with nature.“

Jazbaa-e -Bharat will be a musical extravaganza in its truest sense as it will also host the evergreen Shri. Udit Narayan whose soulful voice rings of nostalgia. He will be joined by his son Aditya Narayan who started his musical career at a very young age and managed to win the hearts of everyone. They will be accompanied by the prominent multi-lingual singer, Benny Dayal who has always managed to make the audience groove to his lively tunes and the ever melodious Jonita Gandhi who has become an instant favorite of her audience in a short span of time.

The link to this musical salutation of our Covid warriors will be available on all social media platforms. Click on the link: to join the event.

About Dalmia Bharat Group

Dalmia Bharat Group ( is a leading Indian conglomerate with a strong presence in Cement, Sugar and Refractories. The Group has a turnover of over 12,000 crore. Dalmia Bharat commenced operations in 1939 and has played a defining role in India's manufacturing sector. The group has significant market presence in each of its sectors of operation. Its cement business has grown exponentially since 2006 in terms of capacity and production and the company is a leader in the specialty cements space. Dalmia Cement is the only cement company in the world to have the lowest carbon footprint.  In sugar, the group is a prominent generic player catering to most of the leading businesses in India. The Group also caters to an enduring and growing customer base in the refractories business and has forayed into sustainable power/energy.

Get Your Dance Mode On with Remo D’Souza at Live Digital Fitness Offering


* to launch ‘Moves Like Remo’ with Remo D’Souza under its live digital fitness offering

* Audiences can learn Bollywood, Street Style and Remo Special in a 4-part series starting 14th August

In what will be a perfect mix of dance, fitness and entertainment, fans of’s hugely popular Dance Fitness format can now get their dance mode on like never before with one of India’s most popular dancers—Remo D’Souza. A new 4-part show called ‘Moves Like Remo’ will be launched on the app from 14th August onwards with explosive sessions taught by the best in the business.  

In this 4-part series, Remo will teach audiences dance fitness routines across 3 popular styles—Bollywood, Street Style, and Remo Special—which will culminate in a Finale Dance Party blending all three. Moreover, he will also share exclusive behind the scenes stories from the most popular dance numbers as choreographed by him for the best in Bollywood.

These special episodes will go live on the app at 6pm on 14th, 24th and 31st August with the Finale Dance Party airing on 7th September. Each session guarantees an energetic workout session in 50 minutes at the end of which Remo will also teach a “FitStep” or a signature dance step to the audience. Attendees also have a chance to get featured in a 3-minute dance video curated by Remo which will feature clips of various customers dancing to different parts of the song.

The launch of ‘Moves like Remo’ is another step forward in the live fitness journey and adds another renowned name to its growing list of celebrity trainers. started offering live fitness classes across its various formats once the lockdown commenced in mid-March. On 3rd April, also launched its live Masterclasses—a series of workouts by a stellar lineup of celebrities, athletes, sportspersons, and other famous influencers such as Mandira Bedi, Yasmin Karachiwala, PV Sindhu, Mary Kom, Jonty Rhodes, Nora Fatehi, and so on.

Commenting on the launch of this new segment, Naresh Krishnaswamy, Growth & Marketing Head,, said: “We are so happy to have Remo D’Souza join in on our live journey with this exclusive 4-part special. Our users really enjoy the Dance Fitness format because it makes getting fit extremely fun and cuts through the monotony of regular workouts. Learning some dance moves from a renowned dancer like Remo will surely generate excitement and interest from the audience.”

Speaking on this collaboration, Remo D’Souza said: "I am who I am because of my audience. After being a judge for several years on dance shows, I felt that my viewers needed a more personal one-on-one interaction with me. This association with gives me the perfect platform to offer a more connected experience to my audience in my original avatar as a dancer and a choreographer. I am really happy to be a part of this initiative."

About Healthcare Pvt Ltd is a holistic integrated healthcare platform headquartered in Bangalore. Founded in 2016 by Mukesh Bansal and Ankit Nagori, aims to address preventive healthcare through a combination of engagement, coaching and delivery using a mix of online and offline channels. caters to living a healthy life through four critical dimensions—,, and While focuses on physical strength and fitness, focuses on healthy and nutritive food, on mental wellbeing and on integrated medical and lifestyle care. is an app-based service provider and is available on Android and iOS.

Tata Motors Introduces India’s Largest Tipper Truck - The Signa 4825.TK with 16-Wheels


Key highlights:

* Gross vehicle weight of 47.5 tonne – the highest in the country for tipper trucks

* Powered by 6.7-litre Cummins engine – world renowned for its robust durability and reliability

* Unmatched 6 years / 6 lakh kilometre warranty

* Industry-first factory-fitted advanced electronic system with sensors to detect and prevent a possible topple while tipping

* Equipped with Hill Start Assist, 3 mode fuel economy switch, Fleet Edge and many more industry-first features

Tata Motors, India’s leading commercial vehicles manufacturer, today announced the launch of Signa 4825.TK – India’s very first 47.5-tonne multi-axle tipper truck for surface transport of coal and construction aggregates. The Signa 4825.TK’s unmatched gross vehicle weight allows more load per trip with its 29 cubic metre box load body. The newly-launched tipper truck is specially designed to meet the customer’s need of high productivity and fast turnaround. It is developed with Tata Motors’ Power of 6 philosophy and offers enhanced performance, higher payload capacity, lower total cost of ownership, higher comfort and safety for the driver.

The Signa 4825.TK is powered by Cummins ISBe 6.7-litre BS6 engine with high power rating of 250hp and torque rating of 950Nm from 1000-1700rpm to ensure faster turnaround time. The powerful engine is mated to a heavy duty G1150 9-speed gearbox, with 430mm dia organic clutch. The gear ratios are designed specifically for surface transportation, with reduced fuel consumption. The tipper truck is equipped with 3 distinct drive modes – Light, Medium and Heavy – to ensure optimum power and torque selection, based on the load and terrain, ensuring high fuel efficiency. It comes as a factory-built, ready-to-use vehicle with the 29 cubic metre tipper body and hydraulics. The Signa 4825.TK is available in two configurations: 10x4, 10x2 to offer flexibility to the customer, basis their requirement.

Speaking at the launch of the Signa 4825.TK, Mr RT Wasan, Vice President, Product Line, M&HCV, Tata Motors said, “Tata Motors has used the BS6 implementation opportunity to not only migrate to the stricter emission norms, but to truly upgrade the entire product portfolio and further match the customer’s requirement by setting new benchmarks for performance, operating efficiency, comfort and safety. We are delighted to introduce the Signa 4825.TK – recognising the needs of the customers such as those in construction and coal industry who wish to complete large projects ahead of time, we have developed India’s largest tipper, with gross vehicle weight of 47.5 tonnes. It has been our constant endeavour to deliver the best product offerings that match and excel the country’s evolving needs and demands. Through our Power of 6 philosophy, we will continue to offer first-in-the-industry products and solutions and further strengthen our position in the cargo and Construck segments.”

Moreover, the advanced features like spacious sleeper cabin, tilt & telescopic steering system, 3-way mechanically-adjustable comfortable driving seat and easy-shift gears. The Signa 4825.TK’s suspended cabin guarantees lower NVH characteristics and provides a comfortable ride even on rough roads. The powerful air conditioning system assures comfortable all-weather driving. The crash-tested cabin, high seating position, bigger daylight opening, rear view mirror, blind spot mirror, solid steel 3-piece bumper make it one of the safest tippers in the country.

The technology-driven tipper truck also offers new-generation features like Hill Start Assist (HSA), Engine Brake and iCGT brake for greater vehicle control and lower operating costs. This fully-built tipper is equipped with advanced electronic system with sensors to detect and prevent a possible topple while tipping, thus increasing the safety of the driver and the operators.

It also comes with the standard fitment of Fleet Edge – Tata Motors’ next-gen digital solution for optimal fleet management, to further increase the uptime and reduce the total cost of ownership.

The entire range of Tata Motors M&HCV trucks comes with the best-in-the-industry warranty of 6 years / 6 lakh kilometres. Tata Motors also offers Sampoorna Seva 2.0 and Tata Samarth – the company’s commitment to commercial vehicle driver welfare, uptime Guarantee, on-site service, and customised annual maintenance and fleet management solutions with each M&HCV.

About Tata Motors

Tata Motors Limited (NYSE: TTM; BSE: 500570 and 570001; NSE: TATAMOTORS and TATAMTRDVR, a USD 44 billion organisation, is a leading global automobile manufacturer of cars, utility vehicles, pick-ups, trucks and buses. Part of the USD 110 billion Tata group, Tata Motors is India’s largest and the only OEM offering extensive range of integrated, smart and e-mobility solutions. It has operations in India, the UK, South Korea, Thailand, South Africa, and Indonesia through a strong global network of 134 subsidiaries, associate companies and joint ventures, including Jaguar Land Rover in the UK and Tata Daewoo in South Korea.

With a focus on engineering and tech enabled automotive solutions catering to the future of mobility, Tata Motors is India’s market leader in commercial vehicles and amongst the top four in the passenger vehicles market. With ‘Connecting Aspirations’ at the core of its brand promise, the company’s innovation efforts are focused to develop pioneering technologies that are sustainable as well as suited to evolving aspirations of the market and the customers. Tata Motors strives to bring new products that fire the imagination of GenNext customers, fuelled by state of the art design and R&D centres located in India, UK, US, Italy and South Korea. Internationally, Tata commercial and passenger vehicles are marketed in countries, spread across Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS, and Russia.

Sona Mohapatra’s to Release “Raat Ke Musaafir” Music Video on Independence Day 2020


Music Video

* Ultra Media & Entertainment to release “Raat Ke Musaafir” music video featuring Sona Mohapatra on Independence Day 2020

* Music video showcases struggles that women face when they dare to dream, especially in the context of safe spaces

* Sona Mohapatra’s new single highlights the need for solidarity when creating safe spaces for women in every sphere, including music

Ultra Media & Entertainment presents music video “Raat Ke Musaafir” featuring vocals by Sona Mohapatra. The song is an ode to the struggles that Indian women face when they dare to dream in the context of safe spaces whenever they work or travel at night. The music video will release on Independence Day 2020 on Ultra Bollywood You Tube Channel and later on Gaana,Spotify,Saavn itunes and other leading platforms.

 The music video produced by Kumar Bharti, and directed by Dehradun-based film maker, Ajay Govind, raises the issue of women’s safety at night in Indian cities. Accomplished artiste Sona Mohapatra, who has raised several women-centric issues, lends her powerful voice to highlight the problems working women face when travelling at night and sheds light on the power of female solidarity in building safe spaces for women in every sphere of life.

 “Raat Ke Musaafir” features actors Sakshi Hasija, who plays a female cab driver aspiring to become a civil servant, and Anupama Sunehria, a young hockey player. Sakshi’s character’s strong maturity and the vibrant energy of Sakshi’s character become the crux of the music video. To add an authentic touch, the producers invited a hockey coach, Sonal Shah, to train Anupama on set. The video has been shot in Dehradun.

 The powerful concept, developed by scriptwriter, Remya Sasindran, delves into the barriers that women face when they have to be out at night to achieve their dreams and how women continue to support each other to make the world a safer place.

The song featured in the video is composed by Nitin Krishna Menon, who last composed music for a short film ‘Missing’ directed by actor Vipin Sharma, which was selected for screening at NYIFF 2020.

 Rajat Agrawal of Ultra Media & Entertainment, says, “We are extremely happy to acquire the rights of the music video ‘Raat Ke Musaafir’, which highlights womens' safety issues on the eve of Indian Independence Day. We partnered with the producers because the creative energy of the entire team was infectious and the final output will definitely empower female viewers and raise awareness. Iconic Sona Mohapatra adds to the overall impact in her inimitable voice. We at Ultra intend to start and felicitate #RaatKeMusaafir safety drive for women working at night.”

 Iconic artiste Sona Mohapatra said, "Raat ke Musaafir immediately struck a chord with me. The narrative, both visually & in song was about women's right to public spaces, be it night or day and their right to be able to dream freely & make those dreams come true! There could be no better spirit to celebrate this Independence Day & one that has come right in the middle of a scary pandemic & health scare where it has become even more evident that in order for humankind to get through to the other side, all genders need to work together, with mutual respect, in harmony because there is a much bigger force at play that no one can control. This harmony can be brought about only if we free women from their shackles." Sona added, "This song has strong electric guitars & is a rock ballad. Unconventional in India since such ‘rockstar’ status is reserved for the men folk more often than not & this too breaks barriers subconsciously & overtly! I enjoyed singing this song straight from the heart because it tells a story without preaching or patronising anyone. Women have been trained to speak softly & are expected to sing like a high pitched bird in a sweet voice only & also be a damsel in distress. This is 2020. Those days are over." 

 “We decided to release the song on Independence Day because freedom is a core theme that runs in the song. Eventually the song is a take on everyone's freedom to be themselves and find others in that journey who will support you,” added Ajay Govind lyricist and director of the music video.

 About Ultra Media & Entertainment Group: Apart from producing 16 feature films, various TV programs and on-going content for IPTV, VOD, Internet, Mobile and more, Ultra Media & Entertainment (ULTRA) is one of the leading film acquisition and distribution companies in the Indian entertainment industry. With over 2000 titles across various languages, ULTRA offers movie licensing services, acquires TV rights, audio rights, VOD rights etc. of content belonging to a wide array of genres and formats. Its library of rich and varied content is sought after in the U.K, Middle East, the U.S, Africa, Asia, etc. Not just that, its post-production studio has been a part of some world-class film preservation and archival projects.

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