Coca-Cola Debuts Exciting New “Halftime” Campaign, Inspiring Fans To Feel The Refresh In Everyday Moments

Campaign Link: https://www.youtube.com/watch?v=JD87m1LvS40

Coca-Cola is kicking off a game-changing new campaign, "Halftime," inspiring fans to embrace the magic of a pause—a moment to reset, refresh, and reignite before diving back into life. Rooted in the universal essence of halftime in sports, this campaign transforms an ordinary pause into a meaningful experience.

Launched globally, Halftime comes to life through a blend of storytelling, brand films, and digital experiences, showing how a simple break can bring a fresh perspective. And leading the way is India, where the first film highlights how a sip of Coca-Cola turns fleeting moments into something special. Whether it is players pausing mid-match for a quick recharge, the campaign reminds us that the best way to keep moving forward is to take a Halftime.

Adding to the experience is a lively anthem crafted by VML Delhi, directed by award-winning Dibakar Banerjee, with music by Sneha Khanwalkar and lyrics by Khullar G. The anthem captures everyday moments in a way that feels real and relatable, making Halftime a natural part of life.

Babita Baruah, CEO, VML India elaborated, “Coca-Cola has always defined culture with its campaigns, and we believe we have done just that with the Halftime campaign. The insight is truly global in its appeal and the fact that the campaign takes off from India makes us very proud.”

Dibakar Banerjee said, “The crucial thing for the halftime concept to work was to root it in our country where we are never doing just one thing but many. So, for instance, a street festival in our country has the organiser taking care of the chaos and swaying to the madness as well. So, a halftime is from both things.”

Kaushik Prasad, Senior Director, Marketing for Coca-Cola category at The Coca-Cola Company's India and Southwest Asia Operating Unit said, “In today’s fast-moving world, it’s easy to overlook the importance of a pause. For decades, Coca-Cola has been a part of people’s everyday moments, offering a simple yet uplifting break. With ‘Halftime,’ we’re not just celebrating a pause—we’re making it a refreshing moment of connection and joy that brings people back to what they love, with a chilled Coca-Cola in hand."

Coca-Cola's Big Game Moment: Halftime Meets Cricket

As cricket fever takes over, Coca-Cola is turning the India vs. Pakistan ICC Champions Trophy match on February 23 into a first-of-its-kind, interactive Halftime experience. Viewers can scan a QR code displayed on the Aston band during the live broadcast to unlock an exclusive limited-time offer—Coca-Cola at half price. This thrilling innovation transforms a game break into an unforgettable, refreshing reset, proving that Halftime isn’t just a pause; it’s a celebration.

Join the Halftime Movement

From sharing a laugh to capturing a moment on camera, from stepping back to stepping up, Coca-Cola’s Halftime campaign turns everyday pauses into something worth savoring. Because sometimes, the best part of the day isn’t about rushing ahead—it’s about taking a moment to truly enjoy it.

About The Coca?Cola Company   

The Coca?Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca?Cola, Sprite and Fanta. Our water, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak and Ayataka. Our juice, value-added dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Instagram, Facebook and LinkedIn.   

Punjab National Bank Revises Interest Rates On Retail Loans

Punjab National Bank (PNB), nation’s leading public sector bank, has announced a revision in its interest rates across various loan products, effective from 10.02.2025. The rate adjustment aligns with the Bank’s commitment to providing competitive financial solutions while adapting to evolving market conditions. The revised rates apply to a wide range of products, including home loans, car loans, education and personal loans, ensuring that customers continue to receive diverse financing options.

Home Loans: PNB has made homeownership more accessible by revising its home loan interest rates and waiving key charges such as:

PNB Digi Home Loan: With an attractive ROI starting from 8.15% per annum, customers can avail home loans up to Rs 5 crore digitally from anywhere. EMI starts from Rs 744 per lakh, making home financing more affordable. This scheme offers nil prepayment charges with zero processing fees and documentation charges. Customers can apply conveniently through online platform by logging in to https://digihome.pnb.co.in/pnb/hl/

PNB Home Loan: This traditional home loan scheme offers ROI starting from 8.15% per annum with an EMI of Rs 744 per lakh. Customers can benefit from a complete waiver of upfront processing fees and documentation charges till 31 March 2025. Additionally, borrowers can avail an overdraft up to Rs 25 lakh or a term loan of up to Rs 1 crore for personal needs. This scheme also offers a 50% waiver on legal and valuation charges for home loan takeovers till 31 March 2025.

PNB Gen-Next Home Loan Scheme: Specifically designed for salaried professionals such as IT professionals, public sector employees, and government employees having age upto 40 years. This scheme with starting ROI at 8.15% per annum allows borrowers to avail loans up to 1.25 times of their eligibility. With repayment tenure of up to 30 years, this scheme provides financial flexibility to the borrowers.  A moratorium period of up to 60 months is also available. Full waivers on processing fees and documentation charges are available till 31 March 2025.

PNB Max Saver – Home Loan Scheme: Targeted at high-income groups, this scheme is offered in the form of an overdraft, allowing borrowers to park their excess funds in overdraft loan account to reduce interest liability. Interest rates start at 8.30% per annum, with full waivers on processing fees and documentation charges till 31 March 2025.

Car Loans: PNB has updated its car loan offerings to make vehicle financing more accessible and affordable, such as:

PNB Digi Car Loan: Designed for digital-savvy customers, this scheme offers ROI starting from 8.50% per annum, with an affordable EMI of Rs 1,240 per lakh. The maximum loan amount available is Rs 20 lakh, making it an ideal option for purchasing new cars. Customers can apply conveniently through the online platform by logging in to https://digivl.pnbindia.in/#/vehicle-home

PNB Car Loan: With an ROI starting from 8.50% per annum, this scheme provides financing for both new and used cars, with EMIs as low as Rs 1,240 per lakh. Customers can avail loans up to Rs 100 lakh, with 100% financing of the ex-showroom price, ensuring affordability and ease of purchase.

PNB Green Car (e-Vehicle) Loan: To promote sustainable mobility, PNB offers a 0.05% concession in ROI starting from 8.50% per annum and starting EMI of Rs. 1,240 per lakh. Customers can benefit from a longer repayment tenure of up to 120 months and enjoy 100% financing of the ex-showroom price.

Education Loans: PNB continues to support students in their pursuit of higher education with tailored loan products like:

PNB Digi Education Loan: A completely digital and hassle-free loan process with ROI starting from 7.85%. This scheme provides collateral-free financial support to students who get admission to selected premier institutes in India. Parents or students can apply conveniently through the online platform by logging in to https://digiel.pnbindia.in/#/education-home.

PM Vidyalaxmi: This scheme provides education loan with starting ROI of 7.85%, with no processing fees and documentation charges to students enrolled in 860 QHEIs (Quality Higher Education Institutes) in India.

PNB Pratibha: This scheme is exclusively for meritorious students who get admission in 80+ premier institutes in India. It covers full-time post-graduate degree and diploma courses, with starting ROI from 7.85%. The scheme comes with zero processing fees and documentation charges, along with a nil margin for loan disbursal.

PNB Saraswati: Designed for students pursuing higher education in non-premier institutes in India. This scheme offers education loan up to Rs 4 lakhs with nil margin and above Rs. 4 lakhs with margin of 5%. Starting ROI is 9.00%, with no processing fees and documentation charges.

PNB Udaan: This scheme provides financial support to students planning to study abroad. This scheme offers education loan up to Rs 4 lakhs with nil margin and above Rs. 4 lakhs with margin of 15%. Starting ROI is 9.00%, with no processing fees and documentation charges.

Personal Loans: To meet immediate financial needs, PNB has enhanced its personal loan offerings:

Pre-Approved Personal Loan: Customers can avail Personal loan up to Rs 20 lakh through a seamless digital process, eliminating the need for branch visits or paperwork. ROI starts from 11.25%. Customers can log in to https://instaloans.pnbindia.in for further information.

PNB Swaagat: A convenient online personal loan option for new-to-bank customers, this scheme offers loans up to Rs 10 lakh with quick approval through an OTP-based process. ROI starts from 11.25%, flexible repayment tenure extends up to 72 months, and no collateral or personal guarantee is required, ensuring easy access to funds. Customers can apply conveniently through the online platform by logging in to https://instaloans.pnbindia.in/home#!

Online Overdraft (e-OD) Against Fixed Deposit: PNB also offers an attractive overdraft facility against fixed deposits. Customers can obtain an overdraft of up to Rs 50 lakh with a simple, three-click digital application process. The interest rate is set at 1% over the applicable deposit rate. This facility allows instant access to funds without incurring pre-mature withdrawal penalties. Customers can avail this offer digitally from anywhere through internet banking and PNB One App.

PNB offers effortless loan approval with a fully digital, paperless process, allowing customers to apply from anywhere with ease. With zero prepayment charges, no processing fees, and no documentation charges, the Bank ensures a seamless and cost-effective borrowing experience. Customers can visit their nearest PNB branch or log in to www.pnbindia.in for further details on the revised rates and applicable terms.

Kansai Nerolac Empowers Local Vendors At Maha Kumbh Mela With A Vibrant Identity

Kansai Nerolac Paints Limited (KNPL), one of India's leading paint companies, has an ongoing initiative at the Maha Kumbh Mela, blending tradition with innovation to empower local vendors. Understanding the challenges faced by small business owners and street vendors, Kansai Nerolac is giving out storefronts inspired by the vibrant hues of Nerolac colours. These storefronts not only help the vendors stand out amidst the bustling crowds and transform their space but also protects them and their merchandise.

As the world’s largest religious gathering, Maha Kumbh attracts millions of visitors and pilgrims. Given its grandeur, small vendors find it difficult to make their presence known. Kansai Nerolac’s initiative provides vendors with shade card-inspired storefronts, that allow them to personalise their shops with colours that best reflect their services. Adaptable to various business needs, they transform into overhead canopies and are being used for multiple small businesses. These storefronts offer shelving, menu boards, signage, and product displays, ensuring each vendor enjoys a distinct and unmistakable presence. Each shopfront also features the selected Nerolac shade name and number, while seamlessly integrating business utility with aesthetic enhancement.

Made with DIY corrugated sheets and transparent acrylic boards, the structures are easy to set up and tailored as per individual vendor needs, ensuring both convenience and durability. For example, display racks for tea vendors or fold-out menu cards for food stalls.

Commenting on the initiative, a company spokesperson said, commenting on the initiative, a company spokesperson said, “At Kansai Nerolac, we believe that colours are more than just aesthetics. They tell stories, create identity, and enhance experiences. By bringing this concept to Maha Kumbh, we aim to uplift vendors who form the heart of this cultural gathering, while demonstrating the impact of colour in real-world applications”.

“This innovative initiative reflects our commitment to providing community-driven solutions. By empowering vendors with customised storefronts, we want to contribute to the livelihoods of small business owners and vendors, ensuring they have a better space to sell their wares and thrive in a competitive environment”, he added.

Watch how Kansai Nerolac is transforming vendor spaces at Maha Kumbh here: Dukan It Yourself | Kansai Nerolac at Mahakumbh.

With this initiative, Kansai Nerolac once again sets a benchmark by making a meaningful impact, offering vendors a vibrant and functional option.

Third Batch Of FICCI Leadership Development Program Commences At Manipal Academy of Higher Education

The Federation of Indian Chambers of Commerce and Industry (FICCI), in collaboration with Manipal Academy of Higher Education (MAHE), initiated the third batch of the Leadership Development Program (LDP) today. This exclusive three-day residential program is hosted at the MAHE campus in Manipal and features a series of nine meticulously designed training modules aimed at enhancing the leadership capabilities of academic leaders.

The FICCI LDP has brought together a diverse group of academic leaders including Directors, Deans, Registrars, Senior Professors, etc from various Higher Education Institutions (HEIs). The program is developed to orient professionals with advanced knowledge and leadership skills essential for managing the complexities of modern academia and shaping them become 'future-ready'.

Lt. Gen. (Dr.) M D Venkatesh, VSM (Retd), Co-Chair, FICCI Higher Education Committee and Vice Chancellor, Manipal Academy of Higher Education, in his keynote Address highlighted the fundamentals of leadership, discussing its various layers and significance in personal, organizational, and societal contexts. Emphasizing the need for a structured approach in identifying and nurturing potential academic leaders, Lt. Gen. Venkatesh also addressed the challenges faced by stakeholders within the education ecosystem. These include stakeholder consciousness, managing expectations, budgeting and financing, industry partnerships, and regulatory compliances. He further highlighted the essential attributes expected of an academic leader in today’s rapidly evolving and transformative times. He emphasized the growing significance of developing a comprehensive  sense in research, operational and strategic management, team-building skills, and proficiency in accreditation and ranking. He further underscored the critical importance of succession planning in Higher Education Institutions (HEIs) to ensure robust governance, innovation, and effective talent risk management, thereby ensuring readiness for future leadership transitions.

Prof. (Dr.) Rajan Saxena, Advisor, FICCI Higher Education Committee and Former Vice Chancellor, NMIMS, articulated the urgent need for developing readiness to embrace change. He stressed the importance of anticipating and preparing for future challenges to avert potential disasters, overcome stagnancy, and address systemic issues, which could otherwise lead to low enrollment and demoralization within the academic community. Prof. Saxena observed that the success of students and the relevance of HEIs hinge on recognizing the shifting dynamics of the job market. He pointed out the cyclical challenges that may at times persist until institutions adapt to these changes. He advocated for a continuous focus on adding value to students, industry, and society at large. He highlighted that the transformation in education begins with leadership at the top and permeates throughout the faculty and administrative levels.

Dr. Rajesh Pankaj, Director & Head – Education & Skills, FICCI, in his welcome remarks highlighted the significant complementary efforts and benchmark standards set by private higher education institutions in India. These institutions, he noted, play a crucial role in equipping a global workforce with competent and relevant skills. Dr. Pankaj emphasized that the vision of the FICCI LDP is centered around capacity building within HEIs. He elaborated on how FICCI as an association is uniquely positioned to, integrate fresh insights from both industry and academia to forge structured leadership that meets critical benchmarks and significantly impacts HEIs.

The modules cover critical aspects of academic leadership including change management, talent management, research and innovation, technology integration, fostering a learning culture, financial sustainability, internationalization, and industry partnerships. These sessions are designed not only to enrich and upgrade the participants' skill sets but also to immerse them in an environment that promotes substantial growth and networking opportunities. Participants will engage in real-time case studies, interactive sessions, and collaborative learning experiences that mirror the complexities and nuances of modern higher education.

This program masterfully blends theoretical foundations with practical insights to stimulate thoughtful discussion and inspire decisive action. Facilitated by esteemed leaders who are pioneers of change in their respective fields, its primary goal is to reimagine the role of academia in a transformative world. By focusing on critical areas such as technology integration, research innovation, and sustainable practices, the program is meticulously designed to equip leaders with the necessary tools to effectively shape the future of education.

The FICCI Leadership Development Program is a significant step toward empowering academic leaders to effectively lead and implement progressive policies, ensuring their institutions remain at the forefront of educational innovation and excellence.

Established in 1927, FICCI is India's oldest and largest apex business organization, playing a pivotal role in propelling India's economic growth and industrialization. As a non-government, not-for-profit organization, FICCI serves as the voice of India’s business and industry, facilitating dialogue, influencing policy, and building bridges across sectors.

Manipal Academy of Higher Education, an Institution of Eminence Deemed to be University, is renowned for its academic excellence and comprehensive educational offerings. By hosting the LDP, MAHE underscores its commitment to fostering educational leadership that can drive significant impacts in the realms of higher education and beyond.

Marriott Executive Apartments Navi Mumbai Presents Limited Time: Member Exclusive Offer

* Earn Generous Bonus Points and Complimentary Perks – Book Your Stay by April 18, 2025

Marriott Executive Apartments Navi Mumbai proudly announces a limited-time, exclusive offer designed to elevate the guest experience to new heights. From now until April 18, 2025, Marriott Bonvoy members are invited to enjoy a host of exceptional benefits, including a generous 2,000 bonus points per stay, along with an array of luxury services that promise to make each visit unforgettable.

In addition to the rewarding points, members will receive a selection of premium amenities to enhance their stay. These exclusive benefits include significant savings on dining, spa treatments, transportation, and more —

Inclusions of the Member Exclusive Offer:

Earn 2,000 Marriott Bonvoy bonus points per stay

Complimentary daily buffet breakfast at Hill View Café

Complimentary Hi-Tea daily from 17:00 to 19:00 hrs at Hill View Café

15% discount on all food and beverages

15% discount on transportation services

15% discount on laundry services

15% discount on spa treatments at Tattva

10% discount on airport transfers to and from Mumbai International Airport

Book Now: Member Exclusive Offer: Earn Bonus Points & More in Navi Mumbai, Maharashtra | Marriott Executive Apartments

About Marriott Executive Apartments Navi Mumbai

Nestled in the heart of Navi Mumbai, Marriott Executive Apartments offers an elevated living experience that seamlessly combines the comforts of home with the luxury and convenience of Marriott’s world-class services. Perfect for both short-term and extended stays, the property is tailored for discerning guests seeking an elegant setting for work or relaxation. With spacious accommodations, premium amenities, exceptional service, and a variety of dining experiences, including an all-day café, specialty restaurant, seasonal terrace grill, and coffee lounge, Marriott Executive Apartments Navi Mumbai stands as the ideal choice for those who seek excellence in every aspect of their stay.

“You Don’t Realize When You’ve Left The Storm, But You’re Never The Same:” Geetanjali Kirloskar, CMD of Kirloskar Systems At Ideas Of India

After Vikram’s passing, I felt absolutely alone. But leadership is about taking charge, managing stakeholders, and guiding the situation." – Geetanjali Vikram Kirloskar.

At ABP Network’s Ideas of India 2025, Geetanjali Vikram Kirloskar, Chairperson & MD of Kirloskar Systems Pvt. Ltd. shared a powerful narrative of resilience, leadership and legacy. Speaking in the session titled ‘Transformative Leadership — Adapting to Change,’ she reflected on her journey of steering Kirloskar Systems through adversity while upholding its vision and values.

Reflecting on her journey, Geetanjali said, "Success comes with an enabling environment. When we brought Toyota to India, I joined my husband in that journey, supporting him in two joint ventures. After his passing, I remained committed to Kirloskar, doing everything I could for the company."

Addressing the impact of personal loss on leadership, she said, "Losing Vikram so suddenly was devastating emotionally and mentally. He was in his prime, and I could never replace him; he was better. In just seconds, I felt absolutely alone. But within a few days, I sent my relatives back and stood strong. Leadership means taking charge, managing stakeholders and guiding the situation. I chose to rely on myself."

Further highlighting the importance of purpose in overcoming crises, she stated, "Grief is not linear, it has its nuances. I think its God’s way of preparing you. Crisis transforms you. And it is your purpose that helps you navigate through it. You must define your objective and for me, that was carrying the Kirloskar legacy forward."

When asked if women are taken seriously, Geetanjali acknowledged subtle discrimination but also stressed the importance of confidence and credibility in earning one’s place. She praised her Japanese partners and coworkers for their inclusivity, stating, "Once they trust you, they accept you completely." She also noted the cultural parallels between India and Japan that have shaped her leadership.

On the future of Kirloskar Systems, she highlighted its seven joint ventures and her daughter's role in carrying the legacy forward. "With a team of 30,000 to 40,000 employees, we are driving our legacy together."

The ABP Network’s Ideas of India 2025, centred on the theme ‘Humanity’s Next Frontier’, will convene thought leaders and innovators to explore the challenges and opportunities in India’s ascendance in a rapidly changing world. In the face of climate change, geopolitical conflicts, and technological advancements like AI, the summit delved into India’s role as both an ancient civilisation and a demographic powerhouse in shaping the future. The two-day summit brings together a confluence of ideas by global thought leaders, intellectuals, and change-makers, covering transformative possibilities in science, medicine, social contracts, and global leadership, with experts from diverse fields offering bold visions of a better, more sustainable world for all.

About ABP Network

An innovative media and content creation company, ABP Network is a credible voice in the broadcast and digital sphere, with a multi-language portfolio of news channels reaching 535 million individuals in India across YouTube, websites, apps, and social media platforms. ABP Studios, which comes under the purview of ABP Creations – the content innovation arm of the network – creates, produces, and licences original, groundbreaking content outside of news. ABP Network is a group entity of ABP, established almost 100 years ago, and continues to reign as a leading media company.

MIT Bengaluru To Host ACM India Industry Day On Feb 22, 2025

Manipal Institute of Technology, Bengaluru in collaboration with the ACM Bangalore Chapter, ACM IMOBILE Chapter (India Chapter of ACM SIGMOBILE), and the ACM Student Chapter at MIT Bengaluru, is all set to organize ACM Industry Day. The event will be held on 22nd February 2025 from 9:30 AM to 1:00 PM at Manipal Institute of Technology, Bengaluru (Audi AB-5).

The aim of the event is to bring industry professionals, researchers, and students under one umbrella to share insights on the emerging trends, share ideas, and foster collaboration in computer and computer science.

The event will feature insightful sessions from renowned experts, including:

Shourya Roy (ACM India & Zepto)

Krishnasuri Narayanam (IBM Research)

Amit Saha (DocLens.ai)

A panel discussion on “Careers in Industry/Research” will bring together esteemed professionals:

Renuka Sindhgatta (IBM Research)

Gururaj H. L. (MAHE-MIT Bangalore)

Anbumunee Ponniah (IBM)

Prasant Misra (TCS Research)

During lunch, attendees will have the opportunity to build and establish connections with industry experts and professionals.

Dr. Shreyas J and Dr. Gururaj H L, faculty sponsors, MITB ACM Student Chapter will be coordinating  the event.

About Manipal Institute of Technology Bengaluru (MIT B’LRU)

The Garden City of India, Bengaluru, is now home to a new engineering institution – “MIT Bengaluru” – the latest constituent unit of Manipal Academy of Higher Education (MAHE). MAHE is proud to open its doors in the bustling cosmopolitan IT hub of Bengaluru by establishing its new engineering campus: MIT Bengaluru. It is offering eight B Tech programs starting in 2021, with approval from the All-India Council of Technical Education (AICTE), MHRD, Government of India. The eight approved programs are Computer Science and Engineering, Information Technology, Electronics and Communication, Computer Science and Engineering – Artificial Intelligence, Computer Science and Engineering – Cyber Security, Computer Science and Engineering - Data Science, Electronics and Computer Engineering, Electronics Engineering (VLSI Design and Technology), MAHE is recognized as a deemed-to-be university since 1993 and has been accorded the status of Institute of Eminence (IoE) by MHRD, Government of India. Admission to MIT Bengaluru is based on a computer-based online entrance test, MET, conducted by the MAHE

“We Saw The Potential Of Makhana Even Before People Adopted It”: Shashwat Goenka At ABP Network’s Ideas Of India 2025

* “Work-Life Balance Matters—It is Productivity, Not Hours, That Counts”, said Shashwat Goenka

"We discovered the market value of makhana before people even adopted it. Healthy snacking was an untapped space, and we saw the opportunity before it became mainstream," said, Shashwat Goenka, Vice Chairman of the RP Sanjiv Goenka Group, at the fourth edition of ABP Network’s Ideas of India 2025, in Mumbai today.

Participating in the session titled ‘The Next Generation: Making Business Better’, Shashwat Goenka expressed how his organization identified the potential of makhana early.

Adding to the conversation, Shashwat Goenka, said, “Indians have a very unique way of consuming things. They want the punch of flavour in their snacks, but they also want them to be healthy. That’s the balance we aim to perfect. We will always prioritise health, but the taste will trump everything else. If a product is not enjoyable, consumers will not come back to it.”

Speaking on reinventing traditional snacking, Shashwat Goenka noted, "We identified the space of healthy snacking in time. Our bhujias have 45% less saturated fat, but they don’t compromise on taste. Today, we offer a gamut of healthy snacks that cater to evolving consumer preferences. Consumption has changed in the last two decades."

Talking about the evolution of quick commerce, Shashwat Goenka added, "Quick commerce has taken off, and Indian consumers today are more aspirational and willing to try new things. Continuous supply chain availability is key to meeting this demand. "

Speaking on competition and success in the snacking industry, Shashwat Goenka said, “There is a heat of competition in the snacking market. Technology is changing faster than ever, and faster adoption of tech is the key to success. However, it is important to have a work-life balance. The number of hours does not matter; productivity does. Mukesh Ambani is someone I admire in this space as he has perfect vision, as well as Elon Musk."

The ABP Network’s Ideas of India 2025, centred on the theme ‘Humanity’s Next Frontier’, will convene thought leaders and innovators to explore the challenges and opportunities in India’s ascendance in a rapidly changing world. In the face of climate change, geopolitical conflicts, and technological advancements like AI, the summit delved into India’s role as both an ancient civilisation and a demographic powerhouse in shaping the future. The two-day summit brings together a confluence of ideas by global thought leaders, intellectuals, and change-makers, covering transformative possibilities in science, medicine, social contracts, and global leadership, with experts from diverse fields offering bold visions of a better, more sustainable world for all.

About ABP Network

An innovative media and content creation company, ABP Network is a credible voice in the broadcast and digital spheres, with a multi-language portfolio of news channels reaching 535 million individuals in India across YouTube, websites, apps, and social media platforms. ABP Studios, which comes under the purview of ABP Creations – the content innovation arm of the network – creates, produces, and licences original, groundbreaking content outside of news. ABP Network is a group entity of ABP, established almost 100 years ago, and continues to dominate as a leading media company.

Galaxy F06 5G, Samsung’s Most Affordable 5G Smartphone Starting At Just INR 9499, Goes On Sale

Samsung, India’s largest consumer electronics brand, today announced the sale of its most affordable 5G smartphone - Galaxy F06 5G.

Galaxy F06 5G is set to revolutionize the 5G segment with the perfect blend of high-performance and style. Galaxy F06 5G will provide a complete 5G experience at an affordable price, making 5G technology accessible for more consumers and accelerate its widespread adoption across the country. Galaxy F06 5G supports 12 5G bands across all telecom operators.

Galaxy F06 5G features a ‘Ripple Glow’ finish that shimmers with every movement exuding elegance and sophistication. Featuring a 6.7” large HD+ display, Galaxy F06 5G offers consumers stunning visuals and an elevated viewing experience. The smartphone is 8mm sleek and weighs only 191 grams, making it incredibly ergonomic to use. Galaxy F06 5G will be available in two strikingly bold and mesmerizing colours – Bahama Blue and Lit Violet.  

Housing a striking new camera deco, Galaxy F06 5G features a high-resolution 50MP wide-angle lens with F1.8 aperture capturing vibrant, detailed photos, while the 2MP depth-sensing camera delivers pictures with enhanced clarity. The 8MP front camera ensures your selfies are crisp and clear.

Galaxy F06 5G is powered by MediaTek D6300, one of the segment’s best processor having an AnTuTu score of upto 416K+ making it fast and power-efficient, allowing you to multi-task smoothly. Galaxy F06 5G delivers a swift mobile gaming experience with high-speed connectivity along with high-quality audio and visuals. Additionally, Galaxy F06 5G packs in 5000mAh battery with segment-leading 25W fast charging.

Samsung is reaffirming its commitment to customer satisfaction by providing best-in-segment 4 generations of OS upgrades and 4 years of security updates with Galaxy F06 5G, ensuring users can enjoy the latest features and enhanced security for years to come. 

Galaxy F06 5G will feature one of Samsung’s most innovative security features: Samsung Knox Vault. The hardware-based security system offers comprehensive protection against both hardware and software attacks. Additionally, Galaxy F06 5G is set to revolutionize consumer experience with innovations such as Voice Focus that cuts the ambient noise for a clear calling experience and the Quick Share feature which enables users to instantly share files, photos and documents with any other device, even if they are faraway, including your laptop and tab, privately.  

Godrej Properties Unveils India’s First 3D-Printed G+1 Villa At Godrej Eden Estate, Pune

Godrej Properties Ltd. (GPL), one of India’s leading real estate developers, has unveiled India’s first 3D-printed G+1 villa at Godrej Eden Estate, Maan Hinjewadi, Pune in association with Tvasta Engineering. Leveraging cutting-edge 3D printing technology, the company has achieved a significant milestone to set new benchmarks in design, efficiency, and sustainability and marks a transformative moment for the real estate industry.

The villa, constructed using additive manufacturing techniques, demonstrates the potential of 3D printing in revolutionizing home construction. The project, which commenced in June 2024, was successfully completed in just four months, underscoring the speed and efficiency of 3D printing in construction. By employing computer-generated designs, the structure was built layer by layer with specialized materials, significantly reducing construction time, material waste, and labour costs, while ensuring precision and durability. This architectural innovation blends modern aesthetics with sustainable design, introducing elements that redefine contemporary living spaces.

Key Features of the 3D-Printed Villa:

·         The villa’s organic and fluid form, shaped using advanced algorithms, enhances both structural integrity and visual appeal.

·         A striking architectural feature that maximizes natural light, reduces energy consumption, and creates an expansive, open feel.

·         Replacing conventional straight staircases, this sculptural element adds an artistic and dynamic touch to the home’s interior.

·         Inspired by nature, the villa’s flowing lines seamlessly integrate with its surroundings, fostering a sense of harmony and well-being.

·         A signature of 3D-printed architecture, the layered exterior pattern showcases the precision of the technology, lending the structure a unique and futuristic aesthetic.

This achievement sets the stage for wider adoption of 3D printing in Indian real estate, paving the way for smarter, more sustainable cities. By integrating advanced design principles with environmentally conscious construction, Godrej Properties continues to redefine modern living and shape the future of housing in India.

Commenting on the milestone, Vikas Singhal, Chief Operating Officer, Godrej Properties, said, "At Godrej Properties, we are committed to pushing the boundaries of innovation, and sustainability in real estate. The unveiling of India’s first 3D-printed villa at Godrej Eden Estate is a testament to our vision of pioneering futuristic, efficient, and eco-friendly construction methods. 3D printing has the potential to transform homebuilding by making it faster, more precise, significantly more sustainable, and incorporates energy-efficient features that reduce the project’s environmental impact. We are proud to introduce this technology to the Indian real estate sector and look forward to exploring its further applications in the future."

Kotak Mahindra Bank Announces Key Leadership Appointments

Kotak Mahindra Bank today announced the appointments of Vyomesh Kapasi as the new Head of Products - Consumer Bank at Kotak Mahindra Bank and Shahrukh Todiwala as the new MD & CEO of Kotak Mahindra Prime Limited (KMPL).

Announcing the changes, Ashok Vaswani, MD & CEO of Kotak Mahindra Bank, said, "These appointments underscore the deep bench strength at Kotak and our commitment to fostering leadership talent. Vyomesh's extensive experience and proven track record in driving growth and innovation will be invaluable as we continue to enhance our consumer products. Shahrukh's deep understanding of the vehicle financing market will ensure that KMPL continues to thrive and deliver exceptional value to our clients and stakeholders."

Vyomesh joins Kotak Mahindra Bank from KMPL, where he served as the MD & CEO and led the company to new heights. With over three decades of experience in the financial sector, Vyomesh brings a wealth of knowledge and expertise to his new role. 

Shahrukh Todiwala takes over from Vyomesh Kapasi as the new MD & CEO of Kotak Mahindra Prime Limited. Shahrukh has been with KMPL since 1995, and currently heads Wholesale and Retail vehicle finance businesses at KMPL. He has played a key role in the company's strategic initiatives and has a deep understanding of the vehicle financing market.

IPRS Brings “My Music, My Rights” Season 2 To Bengaluru With An Impactful Session For Music Creators

The Bengaluru edition of the “My Music, My Rights: Creators Connect Programme” by the Indian Performing Right Society (IPRS) witnessed an overwhelming response, as Bengaluru, known for its thriving independent music scene, welcomed music creators, independent artists, and industry professionals eager to gain crucial insights into the evolving music ecosystem. The event, hosted at Indian Music Experience Museum, provided a dynamic platform for creators to deepen their understanding of IP rights, royalties, music publishing, and digital monetization strategies.

The session featured engaging panel discussions and expert-led presentations, equipping participants with actionable strategies to navigate the music industry. Industry leaders shared their expertise on critical aspects such as enhancing music production, leveraging YouTube’s potential, and exploring sustainable career opportunities in the creative economy.

Speakers included Karan Grover, Senior Director – India, Middle East & Africa, Dolby Labs; Santhosh Kumar (Vice President Think Music, Believe); Panimalar K (Rach? Publishing); Mr. Ujjwal Mukhia (Founder & CEO Artist Connect); Varun Murali (Guitarist at Swarathma, Music Producer and Founder The Red Music Box); Deepak Hariharan (Creative Director Paradox Studios) and Sangeetha Rajeev (Singer-Songwriter) and Mrs. Rumpa Banerjee, Head of Marketing, Communication & Member Relations at IPRS. The discussion offered invaluable perspectives on the business of music, guiding attendees on protecting their rights and maximizing their creative output.

Varun Murali, Guitarist at Swarathma, Music Producer, and Founder of The Red Music Box, shared his insights, stating, “The journey of an artist is as much about passion as it is about knowledge and awareness. Platforms like ‘My Music, My Rights’ provide artists with the essential tools and understanding to protect and monetize their creations, ensuring a more secure and thriving music career.”

Adding to this, Singer-Songwriter Sangeetha Rajeev remarked, “Music creators often focus solely on their art, but knowing how to safeguard and benefit from it is just as important. IPRS’s initiative is a game-changer, enabling artists to take charge of their rights and revenues in a rapidly evolving industry.”

Reflecting on the success of the event, Mr. Rakesh Nigam, CEO of IPRS, expressed, “It’s immensely rewarding to witness the enthusiasm and curiosity displayed by the creators today. The overwhelming response reinforces IPRS’s commitment to empowering music creators by educating them about their rights and the resources available to them. To see such a diverse group of creators come together to learn, share, and grow is inspiring. This initiative is all about fostering a culture where creators are empowered, and their contributions are acknowledged and rewarded.”

Bengaluru, with its rich musical heritage and vibrant community of independent artists, proved to be the perfect backdrop for the ‘My Music, My Rights’ initiative. Building on the momentum of this session, upcoming editions of ‘My Music, My Rights’ are scheduled for Chennai on 6th March, Lucknow on 26th March, and Patna on 9th April, continuing IPRS’s mission to empower music creators nationwide.

 The Indian Performing Right Society (IPRS) remains committed to safeguarding the rights of music creators, ensuring they are equipped with the necessary knowledge and resources to build sustainable careers while contributing to a more equitable and thriving music industry.

Grundfos Expands Its Cooling Portfolio By Launching Cutting-Edge Solutions

-          Expanding cooling technologies with MIXIT, IE5 pump solutions, and   enhanced LSV efficiency for data centers and district cooling

-          Designed to enhance energy efficiency and reduce environmental impact

Grundfos, a global leader in intelligent and energy-efficient pumping solutions, launched MIXIT, a groundbreaking HVAC solution at ACREX India 2025. This next-generation technology is set to transform energy efficiency in heating and cooling systems.

According to JLL, India, the world's fastest-growing economy, is projected to see growth in its commercial space market across the top seven cities by 1 billion sq. ft by 2026 and touch 1.2 billion sq. ft by 2030. District cooling in India is critical to addressing the rapidly growing demand for space cooling, which is increasing by 15-20% annually, driven by urbanisation, rising incomes, and increasing temperatures.

Launching MIXIT, Saravanan Panneer Selvam– Senior Regional Sales Director, CBS, Grundfos India said, "As India's energy demand surges to unprecedented levels over the next decade, driven by rapid urbanisation and industrial growth, the need for sustainable solutions has never been more critical. At Grundfos, we are committed to leading this charge by introducing innovative HVAC solutions like MIXIT, designed to enhance energy efficiency and reduce environmental impact."

Shankar Rajaram, Head of Sales, IND, Grundfos India added, "Grundfos leads with transformative, energy-efficient solutions. Our advanced cooling technologies and the range of IE5 solutions, meet and exceed sustainable cooling needs. In IT cooling, our solutions optimise cooling efficiency and reduce energy consumption. This launch underscores Grundfos' commitment to achieving net-zero emissions and aiding companies in meeting their sustainability goals."

Grundfos is revolutionising the cooling industry by expanding its portfolio of cutting-edge products and solutions, meticulously engineered to meet and surpass the sustainable cooling demands of its stakeholders. In addition to Grundfos' MIXIT, the company is expanding its cooling technologies by extending the range of IE5 (single-stage pumps) solutions in NKE and TPE pumps by up to 55 kW and increasing the efficiency levels of LSV to address the growing needs of data centers and district cooling systems.

These next-generation cooling solutions are designed for exceptional energy efficiency, significantly reducing energy consumption and supporting environmental sustainability.

About Grundfos

Grundfos pioneers’ solutions to the world’s water and climate challenges and improve the quality of life for people. As a global pump and water solutions company it provides expertise in energy- and water-efficient solutions and systems for a wide range of applications, including water utility, water treatment, industries, and buildings. Find out more: www.grundfos.com/in 

Photo Caption: (Lto R) Mr, Kenth Hvid Nielsen, Senior Global Marketing Director, Commercial Building Services, Mr. Saravanan Panneer Selvam, Senior Regional Sales Director, Commercial Building Services, IMEA, Mr.Shankar Rajaram, Sales Director, INDO Region, Mr, Niren Rohanlal, Regional Product & Solution Manager, Commercial Building Services, IMEA.

Samsung’s Bespoke AI WindFree™ ACs - Take Control Of Energy Usage With AI Energy Mode

Samsung, India’s largest consumer electronics brand, has unveiled its latest range of Bespoke AI WindFree™ air conditioners, displaying cutting-edge technology that combines intelligent cooling with significant energy savings. At the heart of this innovative lineup is the AI Energy Mode, a transformative feature designed to analyze real-time usage patterns, ambient conditions, and user preferences to deliver optimal cooling while minimizing energy consumption.

AI Energy Mode, integrated into the SmartThings app, empowers users to take control of their energy usage with advanced tools and actionable insights. With AI inverter control and high efficiency compressor, it can save upto 30% energy. It monitors the AC’s performance, diagnoses inefficiencies, and sends notifications when energy consumption exceeds. By tailoring cooling based on factors like ambient temperature, humidity, and individual habits, the system ensures superior comfort without compromising on sustainability. The ecosystem further elevates the user experience by providing detailed reports on energy usage across hourly, daily, and monthly periods. Users can also set energy billing cycles, input custom cost parameters, and track savings effortlessly. This feature-rich network promotes mindful energy consumption, making the new Bespoke AI WindFree™ AC range ideal for today’s eco-conscious consumers.

Designed to suit modern Indian homes and address the challenges of hot and humid summers, Samsung’s Bespoke AI WindFree™ ACs provide a seamless blend of intelligent technology and premium aesthetics. With features like low-noise operation, advanced air purification, and SmartThings connectivity, the lineup sets a new benchmark for energy-efficient cooling solutions tailored to contemporary lifestyles. Samsung’s latest ACs not only offer intelligent comfort but also reaffirm the brand’s commitment to innovation and sustainability, making them the perfect choice for families seeking smarter ways to stay cool.

H&MV Engineering Expands Global Presence With New Office In Bangalore, India

* The new office will create over 300 new jobs including Lead Design Engineers, BIM Modelers, Power System Engineers, and other specialists

H&MV Engineering, a premier global provider of specialist High Voltage Design, Engineering, and Construction services, proudly announces the official opening of its new office in Bangalore, India. This expansion marks another significant milestone in the company’s ongoing global growth strategy, further solidifying its international footprint.

India’s rapidly growing economy and commitment to infrastructure development make it an ideal location for H&MV Engineering’s expansion. With a strong foundation in engineering and innovation, India offers a unique opportunity for collaboration and business growth.

India is home to a vast pool of highly skilled engineers across electrical and civil disciplines. Indian engineers bring extensive expertise in high-voltage design and engineering, making the office a design hub, valuable to H&MV Engineering’s projects globally. Additionally, India’s rich cultural diversity fosters a dynamic and inclusive work environment that encourages creativity, problem-solving, and collaboration. With a strong presence in power generation, renewable energy, and smart infrastructure, Indian professionals will play a key role in H&MV Engineering’s continued success.

A Strong and Talented Team in India

H&MV Engineering’s new office in Bangalore will commence operations with a dynamic team of over 120  professionals. The new office will create over 300 new jobs including Lead Design Engineers, BIM Modelers, Power System Engineers, and other specialists. The company remains dedicated to nurturing local talent, providing opportunities for professional development, and creating opportunities for international collaboration.

Commenting on the opening of the Bangalore office, H&MV Engineering’s CEO, PJ Flanagan said: "Our expansion in Bangalore is about more than just growth—it’s about building a future-ready organisation. India’s talent pool is key in H&MV Engineering's strategy in driving efficiencies, enhancing innovation, and supporting our clients in an evolving energy landscape. Venkatesan Kesavan, Managing Director India, has built an experienced team which will foster the development of the next generation of H&MV in India.”

Venkatesan Kesavan, Managing Director India, at H&MV Engineering added, 'The opening of our Bangalore office is a significant step in our global journey. India is a hub of top-tier engineering talent and innovation, and we are excited to be a part of this dynamic ecosystem. Our goal is to bring world-class engineering solutions to our global projects while fostering local expertise and growth.

Embark On A Flavorful Journey Down The Grand Trunk Road With Café 77 East, Taj Bangalore's Sunday Brunch

Taj Bangalore invites you to embark on a distinctive gastronomic adventure with our Sunday Brunch, inspired by the legendary Grand Trunk Road – the ancient route that weaves through South Asia, from Bengal to Punjab. For centuries, this historic corridor has been a melting pot of cultures, traditions, and, most importantly, flavors. Our "Food of the Grand Trunk Road" brunch celebrates the diverse culinary heritage of this iconic route, featuring time-honored recipes that showcase the essence of rural India's rich culinary traditions.

The Menu: The specially curated brunch menu brings together signature dishes from both the eastern and western regions of India, including:

Amritsari Chole Kulche (Amritsar)

Bhuna Makhai Palak (Jalandhar)

Paneer Jalfrezi (Amritsar)

Dal Makhani (Delhi)

Tawa Kukad (Ambala)

Gajrela (Punjab)

Peshawar Paneer Tikka (Peshawar)

Each dish in this spread is a tribute to the rich culinary history of the regions along the Grand Trunk Road, offering a taste of their unique flavors and cooking techniques that have been passed down through generations.

Pricing

INR 2750 + taxes (with Soft Beverages)

INR 4250 + taxes (with Selective Premium Beverages)

Availability Join us for this extraordinary Sunday Brunch throughout the month of February, a perfect opportunity to savor the timeless flavors of India’s culinary heartland.

For Reservations To reserve your spot, please contact Dhananjay Singh at +91 7295953099.

Timings: 12:30 PM- 3:30PM

Venue Café 77 East, Taj Bangalore

Step into the world of the Grand Trunk Road and relish a Sunday Brunch like no other, only at Taj Bangalore.

The Collection At UB City Brings The Magic Of Performing Arts To Bangalore With NCPA @ThePark

The Collection at UB City is set to host a spectacular evening with The National Centre for the Performing Arts (NCPA) to enthrall Bangalore’s art, music, and theatre enthusiasts. The Symphony Orchestra of India and renowned vocalist Aanandi Joshi will perform on 22nd February 2025 at The Collection at UB City's amphitheatre. This collaboration marks a significant moment for Bangalore’s cultural landscape, bringing the unparalleled artistic excellence of NCPA to discerning audiences.

The extraordinary performance promises to blend classical elegance and contemporary charm, further cementing UB City’s status as a cultural hub in the city.

Speaking about the collaboration, Uzma Irfan, Director, The Collection at UB City, said, “At UB City, we have always envisioned a space that seamlessly integrates luxury, lifestyle, and cultural experiences. The collaboration with NCPA is a natural extension of this vision, offering Bangaloreans a taste of world-class performing arts. We believe this initiative will further elevate the city’s cultural conversations, fostering a deeper appreciation for the arts.”

What Inspired This Collaboration?

The partnership between The Collection at UB City and NCPA@ThePark is driven by a shared commitment to enriching India’s cultural dialogue. Recognizing Bangalore’s taste for high-caliber artistic performances, this initiative seeks to bridge the gap by bringing NCPA’s renowned productions beyond Mumbai and into the heart of Bangalore’s vibrant cultural scene.

Audience Expectations & Reception

With Bangalore’s reputation as a hub for creativity and artistic expression, the performances are anticipated to resonate deeply with the city’s art and theatre aficionados. From seasoned connoisseurs to emerging enthusiasts, the NCPA@ThePark showcase promises to be an engaging and inspiring experience.

Exclusive Experiences for Bangalore

While staying true to NCPA’s hallmark of excellence, the Bangalore performances will offer unique elements tailored to the city’s audience. Specially curated productions, interactive sessions with artists, and an emphasis on interdisciplinary collaborations will set these showcases apart from NCPA’s Mumbai events, ensuring an exclusive and enriching experience.

The Role of Luxury & Lifestyle Destinations in Cultural Growth

Destinations such as UB City play a significant role in shaping cultural narratives by providing a sophisticated platform for artistic engagement. By incorporating world-class performances into an upscale environment, UB City not only enhances the cultural offerings of the city but also promotes a refined appreciation for the arts among a diverse audience.

This ground-breaking initiative is poised to transform Bangalore’s cultural calendar, presenting an extraordinary fusion of art, luxury, and creativity.

About UB City: Centrally located in the CBD (Central Business District) of Bangalore on Vittal Mallya Road, UB City is just 1.5 km away from the MG Road – Brigade Road junction. UB City set heads rolling when it was first announced & till date continues to dazzle. With a total built-up area of 16 lakh sq ft, UB City is completed by the UB Tower, Kingfisher Plaza, Concorde, Canberra & Comet Blocks! Each of these blocks stands out for their distinctive look, while yet combining to produce the feeling of a city.

Hyundai Hope Scholarship Program Empowers 783 Students With Scholarships Worth INR 3.38 Crore

*  Hyundai Hope Scholarship Program reached out to 44,000+ students from 23 states across India

*  These 44,000+ students include aspirants preparing for Civil Services exams, Common Law Admission Test, and student-led innovation teams from various IITs

*  The Program awards scholarships to 783 students, including 440 competitive exam aspirants and 343 IIT students

Hyundai Motor India Foundation (HMIF), the CSR arm of Hyundai Motor India Limited (HMIL), proudly announces the disbursement of scholarships worth INR 3.38 crore under its Hyundai Hope Scholarship Program. Launched in August 2024, the program carefully reviewed all the applications from 23 states across the country and is now awarding scholarships to 783 talented and deserving students from the underprivileged socio-economic backgrounds. These young minds include 440 aspirants preparing for the Union and State Civil Services examinations and the Common Law Admission Test (CLAT), along with 343 students representing 100 different teams from various Indian Institute of Technology (IIT) campuses, working on innovative projects with notable potential impact on society and environment.

The scholarships were awarded by Shri. Kiren Rijiju, Honorable Union Minister of Parliamentary Affairs and Minister of Minority Affairs, Government of India, in the presence of Mr. Gopalakrishnan Chathapuram Sivaramakrishnan, Trustee – HMIF, Mr. Jeongick Lee, Executive Director – Corporate Affairs, HMIL, and Mr. Puneet Anand, Vertical Head – Corporate Communication & Social, HMIL.

Commenting on the significance of the Hyundai Hope Scholarship Program, Shri. Kiren Rijiju, Honorable Union Minister of Parliamentary Affairs and Minister of Minority Affairs, Government of India, said, “The Hyundai Hope Scholarship Program is a commendable initiative by the Hyundai Motor India Foundation, reflecting its deep commitment to the progress of our nation. By supporting underprivileged yet talented students, this program goes beyond providing financial aid, well towards enriching lives, nurturing ambition and empowering young changemakers. Education and technological advancements are key to India’s growth, and initiatives like this help build a skilled and self-reliant nation.”

Speaking at the award ceremony, Mr. Gopalakrishnan Chathapuram Sivaramakrishnan, Trustee – HMIF, said, “Aligned with Hyundai's global vision of 'Progress for Humanity,' the Hyundai Hope Scholarship Program is nurturing future policy makers, innovators, and nation builders, creating a ripple effect, impacting not just these talented students and their families, but humanity at large. The project supports underprivileged yet meritorious students to turn their dreams into reality, shaping a brighter future for themselves and the nation. Through the Hyundai Hope Scholarship Program, we aim to level the playing field and empower the next generation of leaders in India contributing to the nation’s social and economic progress.”

The Hyundai Hope Scholarship Program is implemented by BharatCares on behalf of HMIF.

India’s Prime Focus Takes Global Lead In Generative AI, Powering The Future Of Content Creation

* DNEG’s Brahma, A subsidiary arm of Prime Focus Limited Announces Acquisition of Metaphysic

Brahma, part of the DNEG Group, is developing a comprehensive suite of AI-native products across video, image, and audio.  

Metaphysic is a leading developer of generative AI technologies to create photorealistic content at scale, known for its work on Hollywood films and high-profile live entertainment.  

The acquisition of Metaphysic accelerates Namit Malhotra’s mission (Prime Focus’s Founder and Global CEO of DNEG) to spotlight India as a leader in the development of AI tech that will empower content creators across industries to create professional-quality content at scale.  

The acquisition is implemented by way of a merger with a post-transaction valuation of Brahma of US$1.43 billion.  

Prime Focus, India’s leading content creation powerhouse, is at the forefront of transforming the generative AI landscape, positioning India on the global stage. Under the leadership of Namit Malhotra for over three decades, the company’s strategic acquisitions have successfully elevated Indian artists onto the global stage. This effort has also earned DNEG seven Academy Awards for visual effects, along with numerous other accolades. Now, as it drives the next wave of innovation, the brand is making a bold leap into generative AI technology with its latest acquisition under DNEG’s Brahma.  

Brahma, a global AI and content technology company created by the DNEG Group, announced today the acquisition of Metaphysic, a leading developer of AI content creation technologies. The acquisition, implemented by way of merger, will accelerate the development of Brahma’s AI-powered products for enterprises, IP rights-holders, and content creators across industries, empowering them to create the highest quality content at scale.  

The valuation of Brahma following the transaction is US$1.43 billion. Leading Abu Dhabi-based investor United Al Saqer Group (UASG) will come together with the DNEG Group to invest a further US$25 million into Brahma. This follows on from UASG’s US$200 million strategic investment in the DNEG Group in 2024. Metaphysic’s existing investors, including Liberty Global, S32, Rakuten Capital, TO Ventures and 8VC will become shareholders in Brahma.  

Brahma is set to develop foundational technologies for AI, data, and content workflow management as part of a comprehensive suite of AI-native products designed to generate user-customized content across video, image, and audio formats. Following this transaction, Brahma’s global team will grow to over 800 engineers and creative technologists. This team will merge the award-winning innovations from the DNEG Group's creative technology portfolio, which includes Ziva's technology for creating digital humans and character simulations, with Metaphysic's pioneering AI technology. Additionally, they will leverage the CLEAR? platform, a market-leading AI solution built over eight years of research and development in content discovery, creation, and management, and supported by a global client base.  

This announcement comes on the heels of Ziva being recognized with a 2025 SciTech Award by the Academy of Motion Pictures Arts and Sciences, as well as Metaphysic’s AI neural performance toolset being honoured at the Visual Effects Society Awards with the prestigious Emerging Technology Award.  

“At Prime Focus, innovation has always been at the core of our vision. We believe in empowering India’s vast talent pool with cutting-edge technology, enabling them to excel across industries. With our latest acquisition, we are making a bold leap forward—one that is set to disrupt the global entertainment landscape. This breakthrough unlocks a new dimension of storytelling, bringing our very own Ramayana to life with unparalleled visual fidelity and immersive experiences. Last year, we acquired Ziva, and now, with Brahma’s acquisition of Metaphysic, we have the market-leading 3D and 2D tools to create ultra-realistic digital doubles of India’s most iconic figures across industries” said Namit Malhotra, Founder of Prime Focus and Global CEO of DNEG.  

He further added, "IP rights-holders and content creators across every sector—from media and entertainment to retail, healthcare, education, and beyond—will now have the power to produce breathtaking content at a scale and quality previously reserved for those with the highest budgets. Brahma is set to redefine storytelling through a platform designed for the future of content creation.”  

Brahma’s executive management team consists of strong and experienced technology leaders, led by Executive Chairman Prabhu Narasimhan; Founder of Prime Focus and Global CEO of DNEG, Namit Malhotra; and Metaphysic CEO Thomas Graham, who additionally serves as President of Brahma.  

The Brahma executive leadership team includes several key members like Ramki Sankaranarayanan, CEO and Co-founder of Prime Focus Technologies, who will also take on the role of President of CLEAR?; Paul Salvini, CTO of DNEG Group, who will serve as CTO of Brahma; and Crawford Doran, Director of Character Tools and Workflows at Ziva, who has been appointed Vice President of Ziva.  

“With Brahma, we are taking DNEG’s multiple Academy Award-winning visual effects and animation toolsets and marrying them with the incredible power of generative AI to create a suite of AI content products, including what we believe will be the industry’s leading photorealistic AI video creator,” said Prabhu Narasimhan, Executive Chairman, Brahma. He added - "I am excited to expand Brahma from a niche user base focused on high-end movie and TV production to serve enterprises and content creators across various industries. If you have a story to tell and the imagination to bring it to life, we have the tools to help you do it faster, more affordably, and with better quality."  

While Measuring Long Term Impact Remains A Challenge, 94% Of B2B Marketers In India See AI Driving High ROI: LinkedIn

Highlights

Nearly half of B2B marketers in India say they have to justify marketing spend to C-suite every month

Majority of B2B marketers say value metrics are stronger indicators of campaign success

Over 9 in 10 B2B marketers agree that they are seeing improved ROI when using AI to build and optimise campaigns

LinkedIn announces enhancements to Conversions API (CAPI) to help B2B marketers drive better ROI through accurate campaign measurement

The pressure for B2B marketers is intensifying as nearly half of them in India have to justify marketing spend to C-suite executives on a monthly basis, according to new research from LinkedIn, the world’s largest professional network and leading B2B advertising platform. With the length of B2B buying cycles getting longer, the majority (89%) of B2B marketers say it’s getting harder to measure long-term impact of a campaign.

LinkedIn’s new ‘B2B ROI Impact’ research,* which surveyed over 1,000 B2B marketers in the US, UK, France, and India, highlights the ongoing pressures that marketers face to demonstrate the impact of their work on company revenue. 84% of B2B CMOs in the country say that proving campaign return-on-investment (ROI) has become more important in the past two years.

Research shows that there are three key barriers B2B marketers face when demonstrating ROI — lack of standardised industry benchmarks and metrics, particularly for B2B campaigns (42%); difficulty in accurately attributing conversions to specific campaigns (39%), integration issues between different data platforms (39%); and lack of organisational alignment on metrics between sales and marketing (38%).

Sachin Sharma, Director, LinkedIn Marketing Solutions, India, says, “As proving ROI remains the core priority for Indian B2B marketers in 2025, their relationship with senior leaders will be in sharper focus. With 9 in 10 already using AI tools to improve campaign returns and measure ROI better, B2B marketers must work with leaders to prioritise ‘value metrics over volume metrics’. To do this, they must adopt the right AI tools that can help measure a campaign's impact with greater precision – resulting in real business outcomes.”

Majority of B2B marketers say value metrics are stronger indicators of campaign success

Although research finds that volume metrics, like Customer Acquisition Cost (CAC), Cost per Engagement (CPE), and Return on Ad Spend (RoAS) are some of the most frequently requested metrics from senior leadership, B2B marketers know that mindsets need to shift. Despite data showing that 46% of senior leaders in India are focused on RoAS, B2B marketers consider value metrics, like Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs), as stronger indicators of campaign success.

Looking ahead into the next year, B2B marketers say that understanding buyer intent – a buyer’s likelihood to purchase – will be the biggest challenge in proving campaign effectiveness, signaling the criticality in effectively measuring qualified leads. As a result, over half (53%) of B2B marketers are pivoting to a buyer group marketing strategy to influence purchase decisions and drive conversions, and focusing on Customer Lifetime Value (CLV) in reporting.

96% of B2B marketers believe AI will have a positive impact on measurement

As the buying group continues to evolve and B2B marketers find it harder to reach the right decision-makers and prove campaign effectiveness, more than 9 in 10 B2B marketers in India believe AI will have a positive impact on measurement over the next five years.

And, 94% of B2B marketers also agree that they are seeing improved ROI when using AI to build and optimize campaigns. Research shows they are using AI to enhance audience segmentation and targeting (65%), drive predictive analytics for better lead scoring (61%), personalize content at scale (57%), and optimize ad spend and creative content in real time (55%).

When looking to the future, B2B marketers believe that over the next five years, AI will prove to be the most valuable in measuring ad effectiveness (62%); content creation and personalisation (60%); and predictive analytics (53%)

Saloni Javeri, Chief Digital & Marketing Officer at L’Oréal India says, “LinkedIn’s unique blend of professional networking and content marketing enables L’Oréal to connect with key stakeholders—industry professionals, potential employees, investors, and consumers. Through targeted campaigns like L’Oréal Sense of Purpose, we’ve strengthened brand awareness, corporate reputation, and engagement within a highly relevant and influential audience. LinkedIn’s sophisticated targeting and analytics help us measure impact, optimize campaigns, and maximize ROI.”

LinkedIn continues to invest in solutions to help B2B marketers measure campaign performance and business impact

LinkedIn is strengthening its measurement solutions to help B2B marketers track campaign performance and business impact more smartly. New investments in Conversions API (CAPI) and Revenue Attribution Report (RAR) include:

Conversions API: With Conversions API, B2B marketers can connect their first-party data - both online and offline customer interactions - to LinkedIn to target audiences that are most likely to take action. When paired with campaign goals, this can be an incredibly effective tool to drive ROI. Beyond optimising lead generation campaigns for impressions, clicks and general leads, marketers can now optimise for qualified leads—those that meet their marketing or sales-qualified criteria (MQLs or SQLs).

As a result, with Conversions API, marketers are achieving on average a 31% increase in attributed conversion, seeing a 20% decrease in cost per action, and early results show a 39% decrease in cost per qualified leads.

Aditi Oleman, Head of Marketing at Cashfree Payments, talks about how LinkedIn helps drive business impact, “LinkedIn is where we build our brand and spark real conversations with the right audience. Whether it’s launching new products, engaging SMBs, or sharing industry insights, LinkedIn ensures we’re reaching decision-makers who matter. The professional environment, precise targeting, and analytics don’t just boost visibility—they drive action. It’s not just another channel for us; it’s where thought leadership turns into real business impact.”

Revenue Attribution Report: When B2B marketers connect their opportunity and pipeline data to LinkedIn directly or via Marketing Partners, they can prove account-level impact of their campaigns on sales metrics with the Revenue Attribution Report (RAR). RAR enables advertisers to tie marketing efforts to real business outcomes with metrics, such as revenue influenced, return on ad spend, and pipeline.

**Both Conversions API and RAR are available globally through partner integrations and by API. In the coming months, we anticipate making the new RAR functionalities we are testing available to customers across the globe.

*The ‘B2B ROI Impact Research’ methodology

LinkedIn commissioned YouGov to survey 1,014 B2B marketers working for large companies employing 250+ employees in senior management positions and higher (up to CMO) across the UK, US, France, and India. All fieldwork was conducted online between November 29 to December 20, 2024.

About LinkedIn

LinkedIn connects the world’s professionals to make them more productive and successful and transforms the way companies hire, learn, market, and sell. Our vision is to create economic opportunity for every member of the global workforce through the ongoing development of the world’s first Economic Graph. LinkedIn has over 1 billion members and has offices around the globe. www.linkedin.com / mobile.linkedin.com.

Samsung R&D Institute, Bangalore Inaugurates Samsung Innovation Campus At Karnataka’s First Women-Only Engineering College

·              The flagship CSR initiative trains Indian youth in AI, IoT, Big Data, and Coding & Programming to make them job-ready

·              This initiative by Samsung is part of its commitment to foster new generation of women leaders in technology

Samsung R&D Institute India, Bangalore (SRI-B) inaugurated Samsung’s flagship global citizenship programme, the Samsung Innovation Campus (SIC), at Karnataka’s first all-women’s engineering college, Geetha Shishu Shikshana Sangha (GSSS) Institute of Engineering and Technology for Women, Mysore. This initiative underscores Samsung’s unwavering commitment to advancing gender equality in STEM and fostering a new generation of women leaders in technology.

Launched in September 2022, the SIC programme comprises an extensive curriculum focused on core technology skills including Artificial Intelligence/Machine Learning, Big Data, and Coding & Programming, especially designed by Samsung’s global R&D experts to make India’s youth industry-ready. The students enrolled in this initiative will get an opportunity to undergo expert offline and online training at a classroom facility, and work on innovative projects under the guidance of mentors from SRI-B and GSSS Institute.

"At Samsung, we believe innovation thrives when opportunities are inclusive. It brings us immense pride to inaugurate Samsung Innovation Campus (SIC) at Karnataka’s first women’s engineering college, a space where bright young minds will explore, experiment, and push the boundaries of technology. Aligned with the government’s #DigitalIndia and #MakeinIndia campaigns, it empowers students to drive technological progress from within the country. We look forward to moulding future women leaders as they create, innovate, and transform the world with technology,” said Mohan Rao Goli, Corporate Vice President and Managing Director, SRI-B.

In 2024, Samsung Southwest Asia expanded its SIC reach by enrolling 3,500 students, up from 3,000 in 2023. Samsung’s ongoing commitment to corporate social responsibility, through initiatives such as SIC and Samsung Solve for Tomorrow (SFT), highlights its mission to nurture and train India’s future-tech leaders. Through these programmes, Samsung continues to support India’s youth, equipping them with the skills that not only advance their personal and professional growth but also empower India as a global technology hub.

"Our collaboration with SRI-B ensures maximum impact, providing industry-relevant courses and niche skills, strong technical foundations, and practical exposure through capstone projects. This initiative reinforces our commitment to powering #DigitalIndia by bridging the digital skills gap and preparing women for the future workforce. Through a structured curriculum, the students will gain hands-on experience in problem-solving and emerging technologies, enhancing both employability and innovation. We deeply appreciate SRI-B for this invaluable partnership, which empowers young women technologists to drive technological advancements,” said Anupama B Pandit, Secretary, GSSS (R), Mysore.

SRI-B has established SICs in seven other institutes in Karnataka, including BNM Institute of Technology, Cambridge Institute of Technology (Main & North Campuses), Don Bosco Institute of Technology, KLE Institute of Technology, RNS Institute of Technology (RNSIT) Bengaluru, as well as one in IIIT-Kurnool, training over 800 students with the necessary skills to secure relevant opportunities in the field of technology.

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, and memory, system LSI, foundry and LED solutions, and delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For latest news on Samsung India, please visit Samsung India Newsroom at http://news.samsung.com/in. For Hindi, log on to Samsung Newsroom Bharat at https://news.samsung.com/bharat. You can also follow us on Twitter @SamsungNewsIN.

Limca Brings The Zest Back With 'Lime ‘N’ Lemoni' Campaign Starring Tripti Dimri

Campaign Film:  https://youtu.be/qUYcyrlxFx0?si=MnJSFn6u2UAmFef7

Coca-Cola India’s homegrown brand Limca, is a beverage that has iconic written all over it. From its distinct cloudy bubbles to a zesty taste that is quintessentially Indian, Limca is truly an experience like no other. And now, India's most loved lemoni drink, Limca is ushering in a new era of refreshment with its exciting new summer campaign.

A chilled sip of Limca on a hot summery day just suddenly lifts you up and makes you feel “breezy”. It is this simple yet true insight that is at the core of this year’s summer campaign for Limca. 

This fresh take on its signature Lime ‘N’ Lemoni fizz invites consumers to rediscover and celebrate the charm and romance of Limca.

The campaign stars the effervescent Tripti Dimri and her furry friend, as she leaves behind the heat and grime in a uniquely Limca way. The moment she takes a sip of Limca, the scene transforms with dynamic visuals, her energy lifts up, and a wave of zesty freshness takes over.

Ruchira Bhattacharya, Senior Director, Marketing – Hydration, Sports, and Tea Category, India and South-West Asia Operating Unit at The Coca-Cola Company, said, “Limca is a differentiated brand and is much loved by consumers across ages and with this campaign we brought all things loved on Limca back to Limca. We also have a “light-hearted” melodious jingle and the very endearing Tripti, both have truly uplifted our campaign. We hope to re-in force Limca’s leadership in the beverage category, ensure it remains the go-to choice for instant revitalization and joy with this beautiful campaign”

Tripti Dimri added, “Limca makes me very nostalgic, and this campaign took me back to the old, charming, fun world of Limca and I am just so glad that I got be a part of it. I had an absolute ball of a time shooting this with Dibakar Sir and the entire team. Really hope people love it. This one is all heart!”

A 360-degree strategy will drive visibility through engaging storytelling across platforms. By bringing a fresh spin on its long-standing legacy, Limca invites everyone to take a sip and experience the Lime ‘N’ Lemoni feeling — that invigorates a feel-good rush that only a Limca moment can deliver.

The campaign has been created and conceptualized by VML.

Creative Team : Nakul Sharma, Tirtho Ghosh, Deepak Pandey, Ramesh Sain, Kavya Rangan

Account Management: Charu Bhatnagar, Virender Bhawnani, Varundeep Kaur

Strategy: Shubhrojyoti Roy, Khyati Gupta

Production House : Hogarth

Director : Dibakar Banerjee

Music: Sameer Uddin

Singer: Lagnajita Chakraborty

About Coca-Cola India

Coca-Cola in India is one of the country’s leading beverage companies, offering a range of high-quality and refreshing beverage options to consumers. The company, in line with its vision of ‘Beverages For Life’ offers a wide portfolio of products which includes hydration, sports, sparkling, coffee, tea, nutrition, juice and dairy based products. In India its beverage range includes Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Thums Up, Charged by Thums Up, Fanta, Limca, Sprite, Maaza, Minute Maid range of juices and Honest Tea. The Company also offers hydration beverages including Limca GlucoCharge, Smartwater, Kinley, Dasani and Bonaqua packaged drinking water and Kinley Club Soda. Premium products constitute Schweppes and Smartwater. In addition, it offers a Costa Coffee range of tea and coffee. The Company is constantly transforming its portfolio, from reducing sugar in its drinks to bringing innovative new products to market.

The Company along with its owned bottling operations and franchise bottling partners has a strong network of close to 4 million retail outlets through which it refreshes millions of consumers across the country. It seeks to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable agriculture initiatives and carbon emission reductions across its value chain.

Globally together with its bottling partners, The Coca-Cola Company employs more than 700,000 people, helping to bring economic opportunity to local communities worldwide. Learn more at www.cocacolacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.