Saturday, September 2, 2023

BMW Reinvents Itself: The BMW Vision Neue Klasse

* A glimpse of the future for the BMW brand: electric, digital and circular

* Design pared down to key BMW-typical elements

* Next Generation Of BMW iDrive As Interface Between Real And Virtual Worlds

* More efficiency and driving pleasure, thanks to sixth-generation BMW eDrive technology

With its latest design concept, the BMW Vision Neue Klasse, the BMW Group is showcasing what the next generation of vehicles from its core BMW brand will look like. “The BMW Vision Neue Klasse combines our ability to innovate in the core areas of electrification, digitalisation and circularity,” says Oliver Zipse, Chairman of the Board of Management of BMW AG. “In this way, we are always able to stay two steps ahead of the future: The Neue Klasse is already bringing the mobility of the next decade to the roads in 2025 – and leading BMW into a new era.”

The Vision Vehicle, which will be unveiled for the first time in public at the IAA Mobility 2023 International Motor Show in Munich, embodies a clear design language, with expansive surfaces and just a few distinctive lines, that has been pared down to the essentials. This approach accentuates signature features like the BMW kidney grille and the Hofmeister kink of the side window graphic, giving the design even more of a BMW feel. In the interior, the next generation of BMW iDrive guarantees a unique digital user experience that merges real and virtual worlds. Increased use of secondary raw materials, resource-efficient production and a fully-electric drive train with sixth-generation BMW eDrive technology reduces the carbon footprint of the Neue Klasse across the vehicle lifecycle.

“30 percent more range, 30 percent faster charging, 25 percent more efficiency – the Neue Klasse represents a major technological leap that will take EfficientDynamics to new heights. The same applies to its design – which could not be any more futuristic,” says Frank Weber, member of the Board of Management of BMW AG responsible for Development. “With the Neue Klasse, we have embarked on the biggest investment in the company’s history. We are not just writing the next chapter of BMW; we’re writing a whole new book. That’s why the Neue Klasse will certainly impact all model generations.”

New BMW design language: clear, elegant, timeless.

The exterior showcases design elements that will define the different Neue Klasse models. It is clear, elegant, timeless. The new, fully-electric vehicle architecture also opens up new possibilities for the interior design. “The design of the Neue Klasse is typically BMW and so progressive it looks like we skipped a model generation,” explains Adrian van Hooydonk, head of BMW Group Design.

Powerful wheel arches, the retracted greenhouse and steeply forward-slanting “shark nose” front-end are all characteristic BMW features. 21-inch aerodynamic wheels pay tribute to the classic cross-spoke design inspired by motorsports. At the same time, the almost monolithic vehicle body, with strong indentations at the front and rear, as well as large window areas, create a new aesthetic.

The luminous exterior paintwork in “Joyous bright”, with its subtle yellow hue, underscores the friendly, future-oriented personality of the BMW Vision Neue Klasse. Contrast is provided by black side skirts and bumpers. With a higher percentage of secondary raw materials and significantly reduced material variety, targeted improvements have been made to enhance circularity. An improved dismantling concept will also help optimise recycling of the vehicles of the Neue Klasse.

A fresh interpretation of the brand's signature design elements, like the BMW kidney grille and double headlights, transform the vehicle’s front-end into a single interaction area. A lighting effect with precise three-dimensional animation initiates intuitive interaction between the human and their vehicle as soon as they approach the car. E Ink elements in the lower portion of the side windows also feature in the exterior welcome scenario, directing attention to the sensor area that activates automatic door opening. Innovative technology similarly defines the design of the rear lights, with 3D-printed light elements that extend over several levels and are controlled in a targeted manner to create a unique impression of depth.

Providing vision: Next generation of BMW iDrive.

Analogue operating controls have been reduced to a minimum in the BMW Vision Neue Klasse. Human-car interaction takes place through the BMW Panoramic Vision, the Central Display and multifunction buttons on the steering wheel. The user experience is rounded out by the tried-and-tested voice control of the BMW Intelligent Personal Assistant. In this way, the next generation of BMW iDrive offers a modern interpretation of the driver orientation typical of the brand.

As it did with the introduction of the BMW iDrive controller in the centre console and the BMW Head-Up Display, the brand is once again leading the world with BMW Panoramic Vision, which will be available for the first time in the Neue Klasse. Information is projected at the ideal height into the driver's line of sight and, for the first time, across the entire width of the windscreen. This innovation will complement the enhanced BMW Head-Up Display in the production models of the Neue Klasse.

In the next generation of BMW iDrive, both the driver and front passenger are able to interact with information displayed on BMW Panoramic Vision, creating a shared user experience. Drivers can move content shown on the Central Display to the BMW Panoramic Vision with a simple gesture.

A coordinated choreography between the ambient lighting and graphic elements of the Central Display and BMW Panoramic Vision enriches the user experience – which can also be customised using My Modes. In My Mode ‘Sport’, specific displays are set against a yellow background to support dynamic driving. The new BMW iDrive is based on a highly integrated software architecture that consolidates data related to the driving experience and infotainment with data from the vehicle's electronics and electrical system and the BMW cloud. Interaction between human and vehicle can thus be tailored even more closely to the driving situation and individual needs, enabling a totally new perception of mobility.

Bright cord fabrics create a comfortable atmosphere inside the BMW Vision Neue Klasse. The light-coloured instrument panel supports the steering wheel, which is flattened at the top and bottom, as well as the Central Display with Matrix-Backlight in the outline of a parallelogram. A smartphone charging cradle and the glassy selector lever space on the centre console. The front seats are attached to the floor by a single bracket, freeing up additional legroom in the rear compartment, where passengers can enjoy the spaciousness created by having two individual seats. The design of the interior, which is completely free of decorative chrome or leather, helps optimise the carbon footprint of the production process.

CO2-reduced production, sixth-generation BMW eDrive technology.

Manufactured at the new plant in Debrecen entirely without fossil fuels and with much wider use of raw and secondary materials produced with reduced CO2, the Neue Klasse will also provide significant impetus for resource-efficient individual mobility. High energy efficiency during the vehicle use phase will be ensured by optimising weight, air and rolling resistance, as well as through intelligent heat management, especially for the electric drive train, using sixth-generation BMW eDrive technology.

In addition to highly efficient electric motors, major advances in the new BMW eDrive technology include newly-developed round battery cells, with more than 20 percent higher energy density than that of the prismatic cells previously used. The sixth generation of BMW eDrive technology will improve the charging speed for Neue Klasse models by up to 30 percent, in addition to boosting their range by up to 30 percent. As a result of all these measures, overall vehicle efficiency will increase by up to 25 percent.

Innovations guarantee signature BMW driving pleasure for future generations.

Electrification, digitalisation and circularity are the core elements of the transformation that is being actively shaped by the BMW Group and began with the electrified models of the BMW i brand. The BMW i Vision Circular highlights the tremendous potential that can be leveraged by systematic implementing a circular economy that reduces consumption of raw materials and lowers CO2 emissions. BMW i Vision Dee, on the other hand, shows how digital, human-centric technology can enrich the user experience.

All these topics are now coming together in the BMW Vision Neue Klasse, a vehicle that represents the whole range of technological innovations through which the BMW Group is demonstrating its future sustainability. The BMW Vision Neue Klasse signals the start of a new era of individual mobility that is rich in digital experiences, locally emission-free and circular in the long term – guaranteeing typical BMW driving pleasure for generations to come.

The Reinvention Of The Original: The All-Electric MINI Cooper

* As a 3-door model in its fifth generation, the purely electric MINI Cooper underscores the brand’s tradition with hallmark MINI design while at the same time symbolising the all-electric future. Electrified go-kart feeling and an immersive user experience take the MINI DNA to a whole new level.

The purist design and the all-electric drivetrain of the new MINI Cooper are consistently geared towards urban driving fun, highlighting the exceptional status of the MINI within its vehicle segment. There is virtually no other vehicle model in the world that has succeeded in accentuating its own history and tradition based on evolutionary advancements while at the same time repeatedly setting new technical standards over a period of more than 60 years of construction. What has remained is the underlying notion of a vehicle that offers the greatest possible space utilisation for passengers despite compact external dimensions. New features include the world of digital experiences, modern assistance systems and a purely electric powertrain that guarantees locally emission-free mobility. As such, the fifth generation is a typical MINI while at the same time symbolising the brand’s all-electric future.

“With its electric drive and purist design, the new MINI Cooper is a perfect fit for an urban lifestyle. In the fifth generation of the MINI Cooper, we combine the traditional MINI DNA with innovative, future-oriented technology while enabling locally emission-free driving fun that is typical of MINI,” says Stefanie Wurst, Head of MINI.

Charismatic Simplicity: the new MINI design style.

The design of the new MINI model generation is modern, digital and unmistakable. With the new MINI family, the brand takes driving fun, the user experience and a responsible attitude forward into a new era. This comprehensive transformation on the way to becoming an all-electric brand by 2030 is reflected in the authentic design of the new models, combining forward-looking technology with the elementary principles of body design and the brand’s origins. In doing so, it emphasises the urban character of the MINI along with the sheer joy of innovation.

“Inspired by our history, we have developed our own new design language, defining our DNA. We call it ‘Charismatic Simplicity’. The idea behind it is a design that gives each new MINI model a strong, individual character and is characterized by a clear, reduced design language intuitively focused on the essentials of the brand.” says Oliver Heilmer, Head of MINI Design.

The exterior: maximum reduction to the essentials.

In the new model generation once again, the MINI 3-door embodies the core of the brand. With its fully electric drivetrain, the new MINI Cooper is consistently geared towards urban driving fun, transporting the character of the iconic model into the brand’s purely electric future.

The agile and compact silhouette features hallmark MINI proportions: short overhangs, a short bonnet and the contrasting long wheelbase with large wheels give the fifth model generation of the MINI Cooper a fascinating charisma with classic design features. At the same time, this emphasises the athletic impression and underlines the model’s contemporary urban orientation.

Details such as the flush door handles and the absence of fender flares and classic side scuttles support the modern design of the exterior by giving the surfaces a striking clarity. This reduction to the essentials places even more emphasis on the body paint finish on the larger body surface. In this way, typical MINI design features such as the visual three-part division of the vehicle body, the all-round window area and the contrasting roof have a greater impact, helping the new design style to take effect.

Striking face with fresh radiance: MINI LED-lights with Signature Modes.

In the new model generation, the front end of the all-electric MINI Cooper is once again characterised by the iconic MINI circular headlights and the striking grille. These go together to create the hallmark MINI appearance.

The new octagonal front grille with its filigree contour defines the front section even more powerfully than its hexagonal predecessor. Instead of chrome, the new accent colour Vibrant Silver adds highlights to the exterior, giving the new MINI Cooper an even more expressive appearance.

The daytime running light elements of theLED-lights support this striking look with fresh radiance due to unique light signatures. Horizontal light graphics are part of the Essential Trim. Optionally, the daytime running light elements can be switched to create three adjustable light signatures, thereby emphasising the distinctive character of each vehicle. In addition, all light modes start and end with a specially orchestrated welcome and goodbye animation. This interaction with the MINI Cooper heightens the sense of anticipation for the MINI even before you set off.

Reduced details for a powerful presence and increased dynamic performance.

As with the body design as a whole, the front headlights are not framed with chrome elements anymore. This results in the front section having a focused expression. Together with the fascinating curves of the bonnet and the clear-cut design of the front apron, the new MINI 3-door has a distinct and sporty look. This impression is supported by the vehicle’s track width and the dynamic indentation at the wheel arches.

The side view of the new MINI Cooper also conveys greater reduction and clarity. For the first time, the model appears without a circumferential Black Band. Reducing the number of components places the body colour more at the centre of interest, thereby ensuring a powerful presence. Black sills visually move the MINI Cooper closer to the road. The vehicle combines a modern take on the hallmark MINI design with outstanding aerodynamic properties. The cd figure of 0.28 is outstanding for the small car segment and makes the MINI extremely efficient.

The new MINI aesthetic also gives the rear section a new, contemporary feel, featuring clear surfaces and flush rear lights. The vertical light clusters quote the classic MINI lights and can be switched to different modes in the same way as the front headlights. The third brake light and rear fog light are integrated flush into the rear design, emphasising the high quality of the sculptured modern rear section. A defined shoulder section gives the MINI Cooper a particularly powerful look. A striking black handle strip divides the rear section, its horizontal orientation highlighting the vehicle’s broad stance and the sporty flair that this conveys.

Four individual trims for even more character.

The all-electric MINI Cooper is available in four different trims. The Essential Trim presents maximum clarity and a reduced overall appearance, highlighting certain functional parts such as the logo in the new colour Vibrant Silver. The new range of external paint finishes underlines the modernity of the new MINI icon and sets positive accentuations with bright tones such as Sunny Side Yellow.

While the Classic Trim primarily applies to the interior, the Favoured Trim features particularly expressive details on the exterior. This trim variant offers the new, optional Spray-Tech design of the characteristic Multitone Roof with a combination of three different colours as well as a front grille in Vibrant Silver.

The John Cooper Works Trim lends maximum emphasis to the sporty flair of the all-electric MINI Cooper with a distinctive front and rear design. The frame of the front grille and the logo in high-gloss black underline the powerful overall look, while a contrasting roof in Chili Red – inspired by motor sport – and JCW-specific bonnet stripes in red or black optionally lend visual emphasis to the driving dynamics typical of MINI.

The interior: minimalist, digital, immersive & warm.

On the inside, the design of the front area echoes the famous minimalist design of the classic Mini. For the first model in 1959, Mini inventor Alec Issigonis designed an interior with a round instrument cluster in the centre and the characteristic toggle bar below. In the new MINI Cooper, it is precisely these two elements, in combination with the steering wheel, that structure the interior with its maximum purist design. Reducing everything to the essentials, the new interior makes do with a smaller number of components that are cleverly designed and implemented to a high standard. Behind the steering wheel, the optional head-up display ensures that all the relevant content appears in the driver’s field of vision. As a result, the dashboard on the driver’s side does not require an additional display, so it opens up the view to the front.

The amply sized, curved dashboard features textile surfaces for the first time. Warm, pleasant materials characterise the new, homely feel-good atmosphere in the interior of the MINI Cooper. A specially developed knitting process is used to create the versatile, easy-care structure of the textile in two-colour design made of recycled polyester. There is a choice of different colours for the textile surfaces and seats depending on the trim design. To make the dashboard as slim and spacious as possible, the air vents are very flat.

The clear lines and generous space in the front seats give the interior a modern, airy feel, while the optional panoramic glass roof makes the interior particularly bright and friendly. In the dark, the side lighting is based on the ambient light, thereby contributing to a distinctive interior atmosphere. The seats are available in a basic version and in a JCW version, with side panels that are laminated with high-quality textile covering the adjustment buttons. The armrest, mounted on the driver’s seat, provides even more space in the centre console. The rear of the vehicle offers maximum reduction and comfort, while the loading accessories can be conveniently stowed in an additional underfloor storage facility in the luggage compartment. By folding down the rear seat in a 60:40 ratio, the luggage compartment can be flexibly expanded from 200 litres to provide a volume of up to 800 litres.

MINI Interaction Unit: High-Res OLED display revolutionises the user experience.

The central OLED display sets a new benchmark with its high resolution. Like the round instrument in the predecessor model, the new centre icon is the defining feature of the interior with its versatile functions. As an instrument cluster, the MINI Interaction Unit is a centre of both experience and comfort. Thanks to MINI Operating System 9, all vehicle functions can be operated intuitively with touch or voice control. The display in the redesigned cockpit has been moved closer to the driver so it is particularly convenient to reach. The diameter of the thin touch display with a high-quality glass edge has grown to 240 mm. Its operating logic is reminiscent of the standards familiar from smartphones.

The graphic presentation of the content is modern and focuses on the essentials. The upper area contains relevant vehicle-related information such as speed and battery status. When the speed indicator is pressed, a large, striking display with full-screen speedometer appears that puts a clear focus on driving. In the Home menu, the other widgets are displayed in thumbnail view to the left and right of the current menu function. They can be brought up and selected by swiping horizontally to the centre. In the lower area of the OLED display, the menu items Navigation, Media, Phone and Climate can be selected directly at any time. All other functions can be accessed via the menu in the same way as on a smartphone. The display returns to the default setting via the home button.

A whole new MINI experience: the new MINI Experience Modes.

The MINI Experience Modes, Core, Green and Go-Kart, each with their specific user interface design, are available as standard, with up to four additional modes available with the MINI Experience Modes optional equipment. The optional MINI projector on the back of the OLED display immerses the dashboard in matching colour schemes and patterns. The interplay of projection, ambient lighting and the MINI Interaction Unit results in a unique, immersive experience that extends into the door panels.

This immersive user experience makes the interior even more expressive based on new solutions, thereby giving rise to entirely new individualisation options in the new MINI Cooper. In Personal Mode, for example, an individually selected image can be set as the display background via the MINI App. The dominant colours of the image then extend across the textile dashboard surfaces by means of a digital colour picker. The ambient lighting under the dashboard and in the door mirror is also colour-coded to match these projections.

Each mode has specially designed backgrounds that convey a vibrant and high-quality effect by means of subtle movements while remaining as distraction-free as possible. When one of the seven modes is selected, the display focuses on a relevant “Mode App”. In Go-Kart Mode there is a highly dynamic focus on MINI’s racing DNA, for example. The display and the interior as a whole feature the colours anthracite and red, while specific analogue displays for driving dynamics complement this MINI Experience Mode inspired by John Cooper Works. Vivid Mode draws on the colours of the album cover for the ambient lighting. Core Mode, Green Mode, Timeless Mode, Balance Mode and Personal Mode are also available for selection according to mood and personal needs.

Simply typical MINI: the redesigned toggle bar.

Underneath the dashboard, the design of the new MINI Cooper is particularly clean in appearance. One of the key factors here is the newly designed toggle bar. Here, the most important driving functions (parking brake, gear selector, start/stop key, experience mode toggle, volume control) are directly accessible. Its design is individua in accordance with its function.

The direct selection options on the toggle bar eliminate the need for a gearshift, so the new MINI Cooper offers more storage space in the centre console. In addition to the enlarged cup holders, there is also a large open storage compartment. The storage box with a knitted surface and a textile strap comes as standard with the Favoured Trim. Smartphones can be charged in the wireless charging area at the front of the console and are easier to find thanks to the central storage area.

Four newly designed trims for an individual look.

In line with the consistent reduction in the interior, the new contemporary colour and material concept is deliberately minimalist, too. Only newly developed, high-quality and environment-friendly materials are used. The dashboard and door panels with knitted surfaces made of recycled polyester create a pleasant atmosphere while at the same time setting specific accentuations with their two-tone design. Four newly designed trims convey differing versions of the modern feel-good concept in the interior. From Classic Trim onwards, the two-spoke basic steering wheel is replaced as a three-spoke version with a new textile strap in the six o'clock spoke.

The Essential Trim features an interior of maximum clarity and reduction. Black sports seats with distinctly patterned multitone textile harmonise with a coloured textile band on the dashboard. Certain functional parts on the inside and outside are highlighted with the new accent colour Vibrant Silver. On the exterior, for example, the logo appears in the new colour, contrasting sharply with the black, octagonal front grille.

In the Classic Trim, MINI uses a modern 2D knitted textile in the interior of a production vehicle for the first time. On the dashboard and door handles, two-tone black knitted textile provides a fascinating contrast to the high-quality synthetic leather seat. It is available in grey and black featuring a perforated houndstooth pattern, while the side contrasts in blue textile.

The modern, high-quality Favoured Trim is the most expressive option, featuring a two-tone houndstooth pattern on the knitted-textile instrument panel. Available in two colours and with traditional accent stitching, the perforated Vescin sports seats complement this extravagant interior in dark and light. The exterior with the front grille in Vibrant Silver can be combined in a particularly apt way with the all-new Spray-Tech roof which features a blending of three different colours.

The JCW Trim offers the sportiest interpretation of the new material concept. Combined with multi-coloured knitted textile and black synthetic leather with red stitching, the JCW seat with sports seat geometry echoes the colour concept of the dashboard and door trim. A distinct front and rear design likewise highlights the racing DNA of the trim in the exterior, with the vehicle grille and logo in high-gloss black underlining the powerful overall impression. Optional features include a contrasting Chili Red roof and JCW-specific red or black bonnet stripes.

“Hey MINI!”: the first MINI Intelligent Personal Assistant.

In the new MINI Cooper, numerous functions can be controlled using the brand’s first ever fully-fledged voice assistant. The MINI Intelligent Personal Assistant can be activated with the greeting “Hey MINI” or by using the push-to-talk steering wheel button. Voice-controlled interaction takes place on the round OLED display in the form of an animation of graphic elements, typography and an avatar. For the visualisation, users have the option to choose between “MINI” – a stylised representation of a MINI – or optionally "Spike" already familiar to many MINI fans. Communication with this virtual travel companion is particularly true-to-life thanks to improved voice recognition. In order to ensure smoother communication, oral utterances are transmitted instantly and visualised on the display. In this way, the driver can control navigation, telephony, entertainment and numerous other vehicle functions by acclamation.

During the dialogue between customer and vehicle, the MINI Intelligent Personal Assistant continuously learns on repetitive routes. Drawing on geo-based data, for example, the vehicle can learn to automatically open the window when entering a car park. This makes day-to-day routines more convenient and personal.

MINI connects: the new MINI Operating System 9.

The new “Charismatic Simplicity” design language is also reflected in the aesthetic of the user interface, which brings together functional and emotional elements. The reduced design uses all-new graphics to create an extremely modern look. Static and dynamic elements blend naturally into the circular form of the OLED display, following a clear structure. Micro-animations enhance the already extremely intuitive interaction between the driver and central instrument and underscore the digital character of the new MINI family.

MINI Operating System 9 is an in-house development by the BMW Group and is based on an Android Open Source Project (AOSP) software stack. Operation is intuitive and follows the standards familiar from consumer electronics.

At the centre of the screen is the start menu, where personalised content can be selected and launched by swiping to the side. In the lower section of the screen is the fixed status bar containing the menu items “Navigation”, “Media”, “Telephony”, “All Apps” and, depending on the situation, “Home”, which can be selected directly. Swiping up from the lower edge of the screen reveals a tool belt, a process customers will be familiar with from many consumer electronics devices. Favourite functions can be stored here and called up again rapidly, i. e. navigation destinations and radio stations. The tool belt can also be activated via the star button on the multifunction steering wheel. The upper screen area is reserved for driving-relevant content such as the vehicle speed and important information on the vehicle status. The optional Head-up display shows the most important information for the driver in their field of view.

The temperature for the driver and front passenger is permanently displayed on the left- and right-hand edge of the screen. The climate control settings are integrated into the MINI Interaction Unit and can always be adjusted on the top layer by touch or voice command.

Depending on the Experience Mode selected, a single tap on the speed display transforms the entire MINI Interaction Unit into a MINI-typical speedometer.

“The new MINI Operating System 9 is characterised by simple, emotional touch operation that is specific to MINI. Together with the new cloud-based MINI Navigation for particularly precise and fast route calculation, high-speed connectivity and optional 5G capability, the new MINI Cooper takes a giant leap into the digital world, thereby underlining the brand’s charismatic heritage,” says Stefanie Wurst, Head of MINI.

When driving, the complete MINI Navigation Package in conjunction with the optional MINI Connected Package provides support in the form of realistic 3D visualisations in complicated turning situations, display of the current traffic situation even without activated route guidance, information on parking options including digital payment options and much more. In addition, an optional augmented reality function is available for the visualisation of turn-by-turn directions. A charge-optimised route can be calculated for the all-electric MINI Cooper immediately after entering the destination.

In addition, MINI Connected Upgrades allow flexible bookings of additional vehicle functions – simply digital. In conjunction with the optionally available MINI Connected Package, the MINI Connected Store provides access to a constantly evolving variety of practical and entertaining apps, including gaming, music and video streaming. The new AirConsole app provides a unique form of in-car gaming for all passengers, making the smartphone the controller of the game on the OLED display.

New driver assistance systems make day-to-day life easier.

In addition to the automatic parking functions offered by the Parking Assistant, the new optional Parking Assistant Plus makes the parking process even easier. Thanks to 12 ultrasonic sensors and four surround-view cameras, the vehicle can identify possible parking spaces more clearly and can even independently initiate space-restricted parking manoeuvres. In addition, a manual parking process can be transferred to Parking Assistant Plus at any time. Explore Mode offers a uniquely convenient solution for this vehicle segment, enabling the new MINI Cooper to be parked simply using a smartphone if the space at the side is too limited for entry.

The innovative MINI Digital Key Plus option also uses the smartphone to ensure a convenient and personalised vehicle experience. Here the smartphone turns into a key, enabling automatic opening of the vehicle. The welcome projection of the front and rear lights begins as soon as the driver is within three metres of the car; the doors are unlocked when the driver is less than one and a half metres. The digital key can be transferred to different users and replaces the handover of the classic vehicle key for easier car sharing.

The MINI App also offers other functions that increase user safety. With the Remote 360 option, for example, the surroundings of the parked vehicle can be viewed in the MINI App. A camera in the inside provides a view of the interior. Furthermore, the Snapshot function offers the opportunity to capture shared moments in a photograph and to upload them via WiFi-Direct to the smartphone.

Enhanced go-kart feeling thanks to electrified drivetrain technology.

The new MINI Cooper combines locally emission-free mobility and all-electric driving fun. With a completely new powertrain, the vehicle is available in the Cooper E variant, and with a higher output and range also as the Cooper SE.

The 135 kW/184 hp electric motor of the MINI Cooper E generates a torque of 290 Nm, accelerating the vehicle from standstill to 100 km/h in 7.3 seconds. With an output of 160 kW/218 hp, the MINI Cooper SE sprints from 0 to 100 km/h in 6.7 seconds with a maximum torque of 330 Nm. The range determined according to the WLTP test cycle is up to 305 kilometres for the MINI Cooper E based on the high-voltage battery with 40.7 kWh of capacity. In the MINI Cooper SE, the calculated range increases to a maximum of 402 kilometres due to a battery capacity of 54.2 kWh. *

Excellent driving dynamics for comfortable and sporty mobility.

A slightly increased track width and wheelbase provide the basis for excellent driving dynamics. The vehicle is fitted with a suspension and damping system that is tuned for spirited handling. Combined with the precise steering feel typical of MINI, powerful brakes and a low centre of gravity thanks to the high-voltage battery installed in the floor, the new MINI Cooper enhances day-to-day convenience.

With highly preloaded stabiliser mounts on the axles, the driver experiences a significantly improved body response during dynamic cornering as well as a valuable gain in steering precision and accuracy. The result is excellent body support combined with smooth rolling comfort. The MINI Cooper is also equipped with a strut brace for an even sportier driving experience.

With its tyre diameter increased to 635 mm, the MINI Cooper has a more powerful visual presence, while at the same time offering improved driving dynamic performance and comfort. In addition, the tyre width of the optionally available 17-inch and 18-inch rims is increased by 10/20 mm to 205/225 mm to emphasise the typical MINI go-kart feeling. Available rim sizes range from 16- to 18-inch.

The precise set-up of steering and all driving stability control systems, to ensure both comfortable and sporty driving, guarantees an exceptional experience in all driving situations.

New MINI Experience Modes for individually tailored driving fun.

The various MINI Experience Modes can be activated with a flick of the toggle switch “Experiences”. GO-KART mode emphasises the racing DNA of the MINI Cooper in a particularly emotional way by adjusting the agility and stability of the chassis set-up, for example. In this mode, the projector behind the central OLED display also bathes the cockpit in the John Cooper Works-inspired shades of anthracite and red. Meanwhile, further individual setting options enable configuration of the steering response and the intervention limits of the traction control to ensure even more intense driving fun.

By contrast, Green Mode optimises the efficiency of the drivetrain, orienting the electric motor towards maximum range based on various parameters. Improved recuperation management in the new MINI Cooper is one of the contributing factors here: this feeds excess energy to the battery when braking or coasting, thereby increasing the vehicle’s range. Visualisations enable the driving conditions and their influence on the vehicle’s range to be more readily understood. The driving conditions and their influence on the range can be more easily understood through visualizations. Tips for efficient driving and a power meter increase the motivation for economical driving in a fun way. For example, the driver can specifically understand the effect of their behaviour through gaining “bonus range”.

These immersive driving experiences are enhanced by completely new acoustic worlds created by the digital MINI Sounds. The repertoire includes entirely new driving sounds in the interior, an unmistakable MINI brand sound as a mark of identification, jingles for the new MINI Experience Modes, and 30 new sound signals for information and warning functions. This creates a distinctive recognition feature that is typical of MINI on the acoustic level, too.

Simplified and efficient battery charging.

The battery of the MINI Cooper can be charged via alternating current with 11 kW. Fast charging with direct current is possible in the MINI Cooper E with 75 kW and in the Cooper SE with up to 95 kW. At a fast charging station, this allows the battery to be charged from 10 per cent to 80 per cent in just under 30 minutes. Depending on the weather conditions, active navigation via MINI Navigation ensures the high-voltage battery reaches the ideal temperature for efficient charging in advance. This can significantly reduce charging time, especially in cold outdoor temperatures.

For a transparent and simple charging process, the customer can optimize the charging of the vehicle battery through easy-to-understand settings. The start time for charging can be selected or a specific time window for charging can be set, for example. A certain target level for battery capacity can be determined in advance, too. For a particularly pleasant start, charging can be set to be completed by a selected departure time, and the vehicle interior can be air-conditioned to the desired temperature by this time.

The MINI App provides a convenient overview of the charging process, even if the customer is not near the vehicle. This provides details of the current battery status, a charging-optimised route plan, and charging history – including all costs and savings.

*The specified technical data are preliminary.

The New MINI Family Is All-Electric, Digital And Distinctive

MINI is consistently pursuing its path towards an all-electric model range and will be presenting two members of the new MINI family at the IAA (International Motor Show) in Munich (5 - 10 September 2023).

Munich. As a 3-door model in its fifth generation, the all-electric MINI Cooper underscores the brand’s tradition with its hallmark MINI design and stands for urban driving fun. The new MINI Countryman has grown in external dimensions and offers its passengers even more space, comfort, and safety – even beyond paved roads thanks to all-wheel drive. The new MINI Cooper and the new MINI Countryman are both fully electric, guaranteeing locally emission-free driving and emphasising the exceptional position the MINI has in its respective segment by combining distinctive design, advanced drivetrain technology and an immersive digital experience.

Electrified go-kart feeling and an immersive user experience take the MINI DNA to a new level. The new MINI models are characterised by a modern and purist design that focuses on the essentials. The core of the brand is also embodied in the fifth model generation of the MINI Cooper 3-door – all-electric and consistently geared towards urban driving fun. The new all-electric MINI Countryman has grown and emphasises its suitability for setting out on adventures beyond the city limits. In addition, the MINI Aceman will premiere in April 2024 as a crossover in the premium small car segment.

“The continued high demand for our locally emission-free vehicles confirms our path to a fully electric future. It demonstrates the openness of our global MINI community to electric mobility, and I am confident that the new generation of MINI models will inspire even more people. Thanks to our electrified go-kart feeling, an immersive user experience and a responsible attitude, the new MINI family is tailor made for urban target groups all around the world,” explains Stefanie Wurst, head of the MINI brand.

Consistently advancing the all-electric model portfolio.

Since the relaunch of the brand at the turn of the millennium, the MINI has not only developed into a premium vehicle, but it has also reinvented itself time and again without neglecting its own origins and tradition. This constant development and the ability to regularly set new trends have established a large fan base for MINI worldwide. On its way to becoming an all-electric brand, MINI is now presenting two of its most important models.

The new vehicles enable locally emission-free mobility and allow MINI drivers to adapt them to their different lifestyles and requirements. The hallmark MINI creative use of space offers maximum flexibility as well as enabling a high degree of variability in terms of interior design. The user experience takes a noticeable technological leap with the MINI Operating System 9, which has been optimised for touch and voice control. The round OLED display, the MINI Interaction Unit, is both an instrument cluster as well as the centre of experiences and comfort. Textile surfaces revolutionise the aesthetic appeal of the interior by reducing it to the essentials and adding a new level of well-being and warmth.

The new MINI models interpret design features with impressive clarity.

The new MINI family takes driving fun, the user experience, and the responsible attitude of the brand into a new era, a comprehensive transformation that is reflected in the new design language “Charismatic Simplicity”. This combines the traditional MINI values with progressive innovations in a particularly authentic way, reducing the vehicle design to the essentials.

The new models of the MINI family share a purist design that takes equal account of the urban character of MINI and the innovative spirit of the MINI community.

Short overhangs, a short bonnet, a long wheelbase, and big wheels – the proportions of the new model generation are typical MINI. The visual three-part division into the vehicle body, the surrounding window area and the contrasting roof also ensures the new MINI models are instantly recognisable. The surfaces of the all-electric MINI Cooper and the MINI Countryman look particularly exciting thanks to the integrative treatment of details. Flush door handles, the absence of fender flares and side scuttles underline the clear and modern overall impression. The clearly defined shoulder area gives the new MINI models a decidedly athletic vehicle body.

The vehicle's character, which is as agile as it is compact, is reinforced by new daytime running light elements for the LED headlights and the Matrix LED taillights with three different settings on all new vehicle models. These individual light signatures each support different aspects of the car body design and interact with the environment by means of a special welcome and farewell light animation.

The all-electric MINI Cooper: the reinvention of the original.

Going into its fifth model generation, the MINI Cooper 3-door still embodies the core of the brand. As an all-electric vehicle, the new MINI is available in the Cooper E variant and as the Cooper SE, featuring higher output and range. Within the new MINI family, “Cooper” refers to all MINI 3-door and 5-door models, and also the MINI Convertible. It is no longer used as an engine specification. The classic round headlights and the striking octagonal grille are the dominant features of the front section, making the model the characteristic face of MINI.

The distinctively structured bonnet contributes to the intriguing surface design. Black side sills visually move the all-electric MINI Cooper closer to the road. Four different trims – Essential, Classic, Favoured and JCW – serve the purpose of differentiation, each giving the new MINI its own distinct character.

The 135 kW/184 hp electric motor in the MINI Cooper E generates a torque of 290 Nm and accelerates the vehicle from standstill to 100 km/h in 7.3 seconds. With an output of 160 kW/218 hp, the MINI Cooper SE sprints from 0 to 100 km/h in 6.7 seconds with a maximum torque of 330 Nm. The range determined in the WLTP test cycle is 305 kilometres for the MINI Cooper E and 402 kilometres for the MINI Cooper SE. *

The interior: minimalist, digital, immersive & warm.

In the interior, the design of the front section harks back to the elegantly minimalist design of the classic Mini with a slim and generous dashboard and a multifunction steering wheel for hallmark MINI go-kart feeling. The central OLED display, the MINI Interaction Unit, sets a new standard with its high resolution and contributes to the heightened presence of the circular instrument, which has a diameter of 240 millimetres.

The new MINI Intelligent Personal Assistant can be activated by saying the words “Hey MINI”. Being able to control numerous functions with voice control increases comfort, facilitating greater concentration on driving. The newly designed reduced toggle bar with five switches includes all driving functions and is ideally positioned for the driver below the circular instrument. The gearshift has been eliminated to create additional storage space between the front seats. In the wireless charging area in this storage space, mobile devices can be charged and conveniently accessed at any time.

The new interior experience is mainly created by the textile surfaces. A specially developed knitting process is used to create the easy-care, versatile structure of the two-colour textile. Optionally, up to seven MINI Experience Modes bring the dashboard to life. Special light projections extend the colours of the round instrument across the dashboard, expanding the overall experience of the user interface in the interior. The new cockpit customisation options add a personal feel-good factor to the interior of the new MINI Cooper.

All trims of the all-electric MINI Cooper feature seats in high-quality Vescin artificial leather, while all textiles and yarns for the seat, knitted surfaces, vehicle headliner and floor are made from recycled materials.

The new MINI Countryman: all-electric and adventurous.

Higher, longer, MINI – with an additional six centimetres in height and thirteen centimetres in length, the new MINI Countryman has grown noticeably compared to its predecessor, offering even more space and comfort. Wider wheel arches and a clear, modern design enhance the crossover aesthetic appeal of the rugged MINI adventurer. The elegant design of the C-pillar differs according to the vehicle trim and is based on one of the vehicle’s four roof colours. The upright shape of the new Matrix taillights frame the rear of the vehicle. Below the model lettering, the body tapers across the entire width and, together with the striking, all-round vehicle band in black, emphasises the enhanced presence of the new MINI Countryman.

The 150 kW/204 hp electric motor in the MINI Countryman E generates a torque of 250 Nm and accelerates the car from standstill to 100 km/h in 8.6 seconds. With 230 kW/313 hp, the electric motors of the all-wheel drive MINI Countryman SE ALL4 generate a combined torque of 494 Nm in total and accelerate the vehicle from 0 to 100 km/h in 5.6 seconds. The range determined according to the WLTP test cycle is 462 kilometres for the MINI Countryman E and 433 kilometres for the MINI Countryman SE ALL4. *

The interior: individual, multifunctional and full of high-level comfort.

In the interior, the versatile new MINI Countryman is the largest and most spacious MINI model available thanks to its high degree of adaptability. The clearly designed dashboard and the door panels are covered with woven textile surfaces. Their design is coordinated with eight different MINI Experience Modes: these maximise the options for individualising the interior by means of light projections, a customisable user interface and new engine sounds.

The MINI Operating System 9, which has been optimised for touch and voice control, together with the central OLED display with a diameter of 240 millimetres and many new, digital additional functions in the MINI Connected Package, noticeably raises the level of hallmark MINI driving fun in the cockpit of the new MINI Countryman. This also becomes apparent in the newly designed multifunction steering wheel with two-spoke design and optional textile strap instead of the classic lower spoke. Compared to the MINI Cooper, the air outlets in the cockpit are arranged vertically and, together with the upright dashboard, emphasise the character of the new MINI Countryman.

As in the exterior, the vertically mounted door handles in the interior are integrated flush with the surfaces. In combination with the tinted panoramic glass roof and the clear, reduced shapes of the front seats and rear seat, the ambience in the new MINI Countryman is particularly bright and spacious. The increased body size provides additional headroom and legroom, expanding the space options in the compact premium Crossover. The four available trims – Essential, Classic, Favoured and JCW – offer different design and equipment levels and give the new MINI Countryman a distinctive character.

*All specified technical Data are preliminary.

Friday, September 1, 2023

Inauguration Of MedOrient MBBS Batch Of 2023-24 At KMC Manipal

The MedOrient (orientation program MBBS Batch of 2023-24) was officially inaugurated at Kasturba Medical College (KMC), Manipal, in a ceremony graced by esteemed dignitaries, Parents of newly joined MBBS students and marked by significant moments.

The event commenced with the symbolic lighting of the lamp by Dr. Padmaraj Hegde, Dean of KMC Manipal, accompanied by Lt. Gen. (Dr) M D Venkatesh, Vice Chancellor of Manipal Academy of Higher Education (MAHE), Dr. Giridhar Kini, Registrar of MAHE, and Dr. HS Ballal, Pro Chancellor of MAHE. Top ranked in NEET students also participated in this ceremony and offered a floral tribute to Dr. TMA Pai, the visionary founder of KMC Manipal.

Lt. Gen. (Dr) M D Venkatesh, Vice Chancellor of MAHE, delivered a motivational speech emphasizing the significance of being a doctor and a leader. He stressed the importance of clinical skills, punctuality, commitment, and dedication towards patients, studies, and fellow colleagues. Humility and effective communication were highlighted as key attributes for success in the medical profession, along with the fundamental values of "do no harm."

Dr. Giridhar Kini, Registrar of MAHE, released the Student Handbook for 2023-24 and congratulated all the students for choosing KMC Manipal as their institution of learning. He emphasized the importance of discipline, maturity, time management, and overall well-being in achieving their goals.

Dr. Anil Bhat, Associate Dean, emphasized the significance of the white coat and administered the Charaka Shapath (oath) to the new students, underscoring the ethical responsibilities of medical practitioners.

Dr. HS Ballal, Pro Chancellor of MAHE, paid tribute to the visionary Dr. TMA Pai and spoke about his pioneering efforts in skill education. He also congratulated top ranked in NEET students Dr. Rayhan Hassan and Dr. Meher Batterywala.

Dr. Padmaraj Hegde, Dean of KMC Manipal, extended a warm welcome to the incoming students and provided an orientation to set the tone for their academic journey. The ceremony concluded with a vote of thanks by Dr. Krishnananda Prabhu, Associate Dean of KMC Manipal. Dr. Sushma Prabath and Dr. Anna Dsouza served as the Masters of Ceremonies throughout the event.

In a symbolic gesture, all the newly joined students planted saplings at Endpoint Manipal, signifying the commencement of their journey in the field of medicine and surgery at Manipal.

For media inquiries and further information, please contact: Deputy Director PR and Communications Ph: 7338625909:

About Kasturba Medical College (KMC), Manipal: Kasturba Medical College, Manipal, is one of India's premier medical institutions, known for its commitment to excellence in medical education, research, and healthcare delivery. Established by the visionary Dr. TMA Pai, KMC Manipal has consistently produced skilled medical professionals who make a significant impact in the healthcare sector worldwide.

Muthoottu Mini Financiers Reports 103% Qo Profit Growth For Q1FY24

Muthoottu Mini Financiers, one of India’s leading NBFCs, has today reported strong profit growth of 103% quarter-on-quarter for the quarter that ended on June 30, 2023. Depicting a growing demand for gold loans in the market, Muthoottu Mini Financiers, which hails from the renowned Muthoottu family, also reported a robust quarter-on-quarter revenue growth, reporting a total revenue of INR 156.20 Crores during the quarter, compared to INR 114.07 Crores during the previous year Q1.

During the quarter, the company's asset quality remained robust with net NPA at 0.44%. The company’s profit after tax (PAT) increased by 103% from 10.82 Crores in Q1 FY23 to 21.98 Crores in Q1 FY 24, while the profit before tax (PBT) stood at INR 30.43 crore. The firm's consolidated Assets under Management (AUM) also rose significantly by INR 593 crore from Q1 of the previous fiscal.

Over the course of the last year, Muthoottu Mini Financiers expanded its footprint across the country by opening 50 new branches. As a result, the company's network now spans an extensive footprint with a total of 871 branches, enabling greater accessibility to its financial services for customers across various regions. The company aims to mark the milestone of having 1,000+ branches by the end of FY24.

Commenting on the result, Mr. Mathew Muthoottu, Managing Director, Muthoottu Mini Financiers, said, “We are delighted to see Muthoottu Mini achieve a remarkable start to the FY24 fiscal year. Our quarterly profit increasing by 103% is a testament to the dedication of our team and our customer-centric approach. The gold loan sector in India is currently experiencing a major growth, driven by the increasing popularity of gold loans as a convenient and affordable way to meet short-term financial needs. Muthoottu Mini is well-positioned to capitalise on this growth, given our strong brand reputation and wide network of branches across the country. We are committed to providing our customers with the best possible gold loan experience, and are confident that we will continue to be a leader in the market. We are confident that we can continue to provide our customers with outstanding financial services by being innovative and adaptable.”

P E Mathai, Chief Executive Officer, Muthoottu Mini, added, “We are pleased with the growth numbers of this quarter, as they augur well with our plans to record substantial growth for this financial year. We have taken steps to improve our digital platform and customer service, and the strong growth in our key metrics is a testament to our customers' trust in Muthoottu Mini. We are committed to providing our customers with the best possible experience, and remain committed to continuously innovating and improving our services”.

AG-365S Of Marut Drones becomes first DGCA Type Certified Drone For Dual Sector Usage: Agriculture And RPTO Training

“AG-365S kisan drone is India’s first Multi-utility Agriculture small Category Drone to receive the prestigious DGCA approved type certificate. AG-365S has highest endurance of 22 minutes, equipped with high end sensors for smooth operations and tested extensively for best quality. Marut Drones already boasts a Multipurpose Medium category agricultural drone and multiple RPTOs in partnership with prestigious institutions across India.” 

India’s leading drone manufacturer “Marut Drones” has become the first player to have DGCA type certification in both small and medium category battery operated drones. Marut Drones received the Type Certification approvals from the Director General of Civil Aviation for their extensively tested and robustly designed multi-utility agricultural drone in small category (less than 25kg) AG-365S. As per UAS Rules-2021, Drones with UIN numbers are only allowed to fly in Indian Airspace. 

DGCA certification is provided based on quality checks and is issued after a rigorous testing process of unmanned aerial vehicles in various NABL accredited testing labs. This makes UAV go through a series of material, environmental, operational tests for safe, secured and reliable operations. The certification enables the Hyderabad-based firm to bring the users their agricultural drone technology which can revolutionize Indian Agriculture.  

Marut Drones Founder, Mr Prem Kumar Vislawath, said, “Marut Drones has been taking steps in line with its vision of Advancing Agriculture. Manual spraying in agriculture have caused huge negative health impact on operators. And a mindless repetition of these sprays is inhumane exposing the operator to chemicals and leading to cancers. With both type certification and RTPO approvals by DGCA for small category drones, the manual inhumane operations can be easily performed by drones making it safe to the operator. This also creates new job opportunities in rural areas. A drone entrepreneur using this drone can earn anywhere between Rs.40000 to Rs.90000 enabling him to work at comfort of his home making a positive impact on farmers". 

AG-365S is designed and developed for Indian conditions and can be used for multiple purposes giving a higher RoI to the user. AG-365S drone is compact in size yet delivers, with 22-minute endurance ensuring users maximum returns. AG-365S is equipped with advanced obstacle and terrain sensors which enables safe and smooth operations even in rough and patchy terrains. 

AG-365S is equipped with multiple payloads and one AG-365S can be used for spraying pesticides, granular spreader and also for running RPTO drone training academies. AG-365S is extensively tested for more than 1.5 lakhs acres and optimized for performance to be used in agriculture. Further, extensive research is undergone with AG-365S for development of crop specific drone spraying SOPs in collaboration with prestigious agriculture universities and research institutes.   

Having been awarded type certificate for AG-365S model, Drone is now eligible for ? 10 lakh unsecured loans from the Agri Infrastructure Fund at a minimal 5-6% interest. Further, AG 365S is covered by comprehensive insurance protecting the customers from any unforeseen incidents giving them peace of mind. 

Marut Drones have been accorded RPTO approvals which enables training and capacity building of drone pilots focused on safe agriculture operations, repair and maintenance. Marut Drones has trained more than 800 pilots through its academies and tying up with major universities and establishing training academies to enable drone pilots with highest quality training and with this, it sees a vision of development of 5 lakh drone entrepreneurs in countryside.  

Currently Marut has Pan India presence and partners with exclusive dealers across country in order to reach its vision of serving kisan across country. The extensive dealer network supports Marut to take its products to the end farmers and provide highest support to the customers with warranty, repair and maintenance. The partnerships ensure Marut to take its technology across country and reach its vision of building the agricultural infrastructure of the next 100 years that will provide the world with sufficient, diversified, and safe food. As a Research focused company, Marut is also establishing multiple R&D partnerships with likes of IIT Guwahati, IIIT Hyderabad, IIITDM Kurnool, IIT Hyderabad on product development and ICRISAT, PJTSAU and ICAR institutions on agriculture application development. To take the drone technology to India’s powerful youth, Marut is entering partnerships with premier educational institutes to establish training academies and Center of Excellence (CoEs) in Drone Technology. 


Marut Drones is India’s leading drone technology manufacturer with a focus on developing drone based solutions to persistent societal problems. Established in 2019 by three IIT graduates, Marut Drones has a vision to Advancing Agriculture. It aims to build the agricultural infrastructure of the next 100 years that will provide the world with sufficient, diversified, and safe food. 

Marut Drones recently commenced its $4 million investment round for rapid adoption of this technology in agriculture and help farmers.  

Photo Caption:  Co-founder, Marut Drones  - Co-founder Mr. Suraj Peddi; CEO & Founder Marut Drones - Mr. Prem Kumar Vislawath and Mr. Sai Kumar Chinthala, Co-founder

Mahindra Logistics And Flipkart Collaborate For Integrated Line Haul Solutions

Mahindra Logistics Limited, one of India's largest integrated third-party logistics service providers, today announced its collaboration with Flipkart for integrated line haul solutions that will enhance operational efficiency and consistency as well as reinforce both companies’ shared commitment to innovation.

Mahindra Logistics will provide a dedicated fleet of Heavy Commercial Vehicles, assistance in route management and network operations, and advanced analytics for Flipkart’s pan India operations. Mahindra Logistics will operate 32ft single axle heavy commercial vehicles for Flipkart in collaboration with Daimler India Commercial Vehicles, which will run on multiple national routes, across the country. In line with commitment to safety, all vehicles will have Advanced Driver-Assistance systems (ADAS), and various other vehicle security as well as driver safety & comfort related advance features.

The fleet deployed by Mahindra Logistics will primarily facilitate Flipkart's e-commerce parcel movements through hub-to-hub operations. The improvement in TAT, higher safety levels, and fleet management underline Flipkart’s commitment to raising standards in the Indian e-commerce industry.

Commenting on this collaboration, Mr. Rampraveen Swaminathan, MD & Chief Executive Officer, said, “We are pleased to collaborate with Flipkart and provide these Pan-India dedicated line haul transportation solutions. These solutions expand our current line haul offerings for Flipkart enabling them to reduce their total cost of operations and improve service. Our enhanced fleet management standards, integrated with a focus on driver wellness and diversity, will serve to deliver higher standards of operational quality.”

Flipkart has embarked on a transformative journey to enhance the efficiency and consistency of its Line Haul operations. This collaboration with Mahindra Logistics will help leverage company's capabilities in integrated logistics.

Speaking about the collaboration, Hemant Badri, Senior Vice President and Head of Supply chain, Customer Experience, and ReCommerce, Flipkart Group, said, "As India’s homegrown e-commerce marketplace, we have always believed that our actions should resonate beyond operational excellence and benefit the larger supply chain and logistics ecosystem in India. This collaboration with Mahindra Logistics will

help in enhanced reliability and efficiency in our long haul operations. Their dedicated fleet management, expert route management, and advanced analytics will enable an optimal way of load consolidation, route planning enabling efficient, faster, and sustainable deliveries.”

The integration of connected vehicle technology empowers the Mahindra Logistics control tower to monitor fleet efficiency. The solution helps improve turnaround times and service quality, reducing the Total Cost of Operations and customer service levels.

Photo Caption: From Right to Left - Mr. Rampraveen Swaminathan, MD & Chief Executive Officer, Mahindra Logistics and Hemant Badri, Senior Vice President and Head of Supply chain, Customer Experience, and ReCommerce, Flipkart Group flags off 32ft single axle  heavy commercial vehicles in Chennai as a part of their collaboration for integrated Line Haul Solutions for Flipkart’s pan India operations.

Pure-play BPC Brands Fuel The US$ 30 Billion Indian BPC Markets: Redseer And Peak XV Report

Globally, BPC (Beauty and Personal Care) is the most attractive sizable consumption category, projected to be a US$ 660 billion market and US$ 2.2-2.7 Tn market capitalization by 2027.

India is a shining star with the highest BPC growth rate (CAGR of 10% 2022-27) vs. comparable countries (the next best is Indonesia at 8% and China at 7%).

The Indian market is expected to contribute $30 billion to this figure, amounting to about 5% of the global opportunity.

The Indian pure-play BPC players’ combined revenue is growing at a rate twice as fast as that of the FMCG-led BPC brands, reinforces the significance of specialized, pure-play BPC brands globally wherein average revenue growth (2017-22) for major pure-play BPC players was 5x of FMCG-led BPC players (10% vs 2%).

Globally, pure-play BPC players are valued better than the FMCG-led BPC players with the P/E ratio of ~1.8x of FMCG-led BPC players (51 vs 28 respectively).

According to the report launched by Redseer Strategy Consultants in Collaboration with Peak XV, titled, “Beauty unveiled - Decoding the success of pure-play beauty companies”, the Beauty and Personal Care (BPC) industry is set to experience a meteoric rise, with projections indicating a total market size of $660 billion corresponding to a total market capitalization of $2.2-2.7 trillion by 2027. The BPC market has been on a resilient path in the face of global disruptions brought about by the 2020-21 lockdowns. Industry was affected marginally while the broader economies were much more severely affected. This underlines BPC’s role as a fundamental human need.

“Globally, there's a growing need among consumers for products 'made for them', tailored to individual skin or body types. They are increasingly willing to pay premiums for effective and safe solutions, leading to rapid growth in the masstige and premium categories. While consumers use the internet to research products, they are willing to shop across both online and offline channels.”, said Rohan Agarwal, Partner, Redseer Strategy Consultants.

Brands focused solely on BPC (pure-play BPC brands) have disrupted the market by targeting specific use-cases, leading to higher growth rates, gross margins, and profitability compared to FMCG-led BPC players. Average revenue growth of the largest pure-play BPC players was 5x of the largest FMCG-led BPC players (2017-22)

Indian BPC Market

Turning its gaze to the Indian market, the report reveals that India is a shining star with the highest BPC growth rate (CAGR of 10% 2022-27) vs. comparable countries (the next best is Indonesia at 8% and China at 7%). The Indian BPC market is projected to be US$ 30 billion by 2027, making up about 5% of the global opportunity. The growth prospects of the Indian BPC industry are further strengthened in light of how underpenetrated the Indian BPC market is. On per capita BPC spends, while the U.S. leads at $313, and China at $38, India lags significantly at just $14. Online is a significant channel for BPC in India as it projected to become a US$ 10 billion market by 2027, accounting for roughly 33% of the market then.

Similar to the global market, pure-play BPC brands are leading the disruption in India. The report revealed that the Indian BPC market is growing at a rate twice as fast as FMCG-led brands, signaling the significance of specialized, BPC-focused players. As the Indian BPC market matures, the report anticipates the emergence of multiple hundred-million-dollar pure-play BPC brands.

Pure-play BPC players creating exceptional value

The BPC landscape's transformation has also birthed a slew of innovative brands like L'Oréal, Nykaa, Honasa, and Pure Play Skin Sciences with niche offerings. These players, wholly dedicated to BPC, are more agile in responding to evolving consumer needs, positioning themselves as leaders in this dynamic market.

"From acne management to anti-ageing solutions, specialized use cases are where we're seeing a lot of the action. Brands are spending a significant portion of their resources and organisation bandwidth on new product development, R&D, and customer insights to drive more efficacious products to a targeted audience," says Sakshi Chopra, MD, Peak XV.

The pure-play BPC players are performing well in terms of growth and margins, therefore, are valued better. In 2022, the average gross margin for major pure-play BPC companies globally was significantly higher (72%) than that of FMCG-led BPC companies (44%). Despite their heavy investments in research and development and customer education, these pure-play companies maintain bottom lines that are competitive with FMCG-led companies. The average EBT (Earnings Before Taxes) stands at 12% for large pure-play BPC companies globally, compared to 14% for FMCG-led companies.

This results in pure-play BPC companies being valued better. The Price-to-Earnings (P/E) ratio for the large pure-play BPC companies globally is approximately 1.8 times that for FMCG-led BPC companies (51 vs. 28).

About Redseer Strategy Consultants:

Redseer Strategy Consultants is a leading strategy consulting firm that has been at the forefront of shaping the new age business landscape in India for the past 14 years. Redseer’s relentless focus on innovation, deep consumer understanding, and strong entrepreneurial mindset has established it as the go-to advisory firm for new-age consumer-focused businesses. Redseer is the # 1 advisor to new age firms planning IPO strategy, a leading advisor to PE on making the right investment calls and works closely with the founders and board on long-term sustainable businesses. Redseer & and its partner OC&C, with over 1000 + consultants, creates a positive impact for their clients from 22 cities across 5 continents.

About Peak XV

Peak XV (formerly Sequoia Capital India & SEA) is a leading venture capital firm investing across India, Southeast Asia and beyond. Peak XV (pronounced Peak Fifteen) was the name used for Mount Everest before it was called that. Over the last 17 years of our operations in the region, Peak XV has grown to manage over USD 9 billion in capital across 13 funds and invested in over 400 companies.

To know more, visit:

IIM Sambalpur Hosts Special Lecture On G20 Presidency

* Organized under 'G20 University Connect' Lecture Series

IIM Sambalpur, one of the premium B-schools in the nation, hosted a special thought-provoking lecture on the G20 Presidency under the G20 University Connect Program, propelled by the visionary leadership of the Hon’ble Prime Minister. The purpose of this initiative is to nurture global awareness and cultivate the leadership potential of B-school students on matters of worldwide significance since they will be the leaders of tomorrow. Spearheaded by RIS (Research and Innovation System), the G20 University Connect lecture series has already made a significant impact by involving 65 Universities across diverse States and Union Territories, actively engaging numerous students in the process.

the event began with an official video, introducing the overarching theme of India’s G20 Presidency for 2023.

Followed by the Special Lecture, by the keynote speaker, Former Ambassador J.K. Tripathi, IFS (Retd.)  Diplomat, the Government of India, elaborated on the importance of the G20 Presidency. He said that through this platform India can show the way to the world in various sectors, like we are the pioneers of the digital economy. Less than 50 countries in the world can have access to a digital economy or digital payment system. Furthermore, we can share our experience in solar power, clean energy and experience in startups. Mr Tripathi further said that as part of the G20 Summit, there have been a number of meetings on trade practices and supply lines, supply chain which have given a very sound implementation of such issues. Not only that, India has also suggested at various levels that there has to be a change in the practices rules and regulations of the World Trade Organization (WTO) which has to directly and especially assist the emerging market and developing countries as well as developing economies. The former Ambassador also threw light on the brief history of the G20 and said that it is the only international organization that includes members of the G7, BRICS, and other important international bodies, allowing it to serve as a bridge between affluent and developing nations.

Earlier, in his welcome address, Prof. Mahadeo Jaiswal, Director, IIM Sambalpur, emphasized the significance of the event. Prof. Jaiswal informed that according to the IMF report, India has become the fifth-largest economy in terms of GDP and is currently the fastest-growing economy in the world. He said, as per the report, if the growth trend continues over the next few years, India will become one of the top three GDP countries globally, along with the US and China. Prof Jaiswal elaborated that as per the report, female participation in higher education in India is below 15%. And if it improves by about another 20 points, India will become the third-largest GDP. Therefore, if we further strengthen the diversity index and make ourselves among the top 40 the way we have done the innovation index, the Indian economy will surpass the US economy. Prof. Jaiswal proudly shared that IIM Sambalpur has already taken the initiative in terms of improving its gender diversity. With 60% gender females percentage in the recent MBA batch, the institute has achieved the highest female ratio among the top schools in India.

The event concluded with the Q&A session, moderated by Mr Ali Syed, RIS, followed by a vote of thanks by Prof. Padmavathy Dhillon, Faculty IIM Sambalpur. The event served as a platform for interactive discussion on the G20 Presidency and its broader implications in terms of education, research, and other diverse perspectives on a global level. 

It is to be recalled that the initiative has been collaborative research between the Research and Innovation System for Developing Countries and the Ministry of External Affairs (MEA). 

About IIM Sambalpur:

Welcome to Indian Institute Of Management SambalpurIIM Sambalpur is one of the premier management institutions in the country and is widely known for its quality education. Located in Sambalpur, Odisha, the institute is committed to providing excellent management education, harbouring a sense of entrepreneurship, and developing socially responsible leaders.  IIM Sambalpur is known for its 2-year flagship MBA programme and admissions are held via CAT along with 8 other IIMs. IIM Sambalpur cut-off is 92 percentile. IIM Sambalpur MBA fee is INR 13.04 Lakh, whereas IIM Sambalpur's average package stood at INR 16.64 LPA and IIM Sambalpur's highest package stood at INR 64.61 LPA for the 2023 batch. 

Arkade Developers Limited, Filed Its Draft Red Herring Prospectus (“DRHP”) With SEBI

DRHP Link:

Arkade Developers Limited, leading real-estate developer in Mumbai, has filed its Draft Red Herring Prospectus (“DRHP”) with market regulator Securities and Exchange Board of India (“SEBI”).

The Company’s initial public offering comprises a fresh issue of Rs 430 crore.

The company proposes to utilize the net proceeds towards development of their ongoing Projects (viz. Arkade Nest), and their Upcoming Projects; and funding acquisition of future real estate projects and general corporate purposes.

Arkade Developers is a fast growing real estate development Company with a significant presence in Mumbai, Maharashtra. The Company operations are concentrated on the development of premium aspirational lifestyle residential premises in Mumbai, Maharashtra, India’s commercial capital. As of July 31, 2023, they have developed 1.80 million square feet of residential property (including through partnership entities in which Arkade hold the majority stake). They are engaged in the development of new projects and redevelopment of existing premises, and between 2017 and Q1 2023, have launched 1,040 residential units and sold 792 residential units in different markets in the MMR, Maharashtra. In particular, they have established a successful track record of completing their projects on time, and from CY 2003 to March 2023, have successfully completed redevelopment of 9 projects in the western suburbs of Mumbai and 1 project in south-central Mumbai (through a partnership firm in which Arkade hold the majority stake) with a combined constructed area of 6,48,000 square feet. This track record has established Arkade as one of the major player of redevelopment in the Mumbai western suburbs. (Source: Anarock Report) 

While company’s initial projects were stand-alone residential buildings, their current portfolio of ongoing projects includes gated communities such as Arkade Nest, Arkade Crown and Arkade Aspire, Arkade Prime and Arkade Aura.

Arkade Developer’s revenue in Fiscal 2023, Fiscal 2022 and Fiscal 2021 are Rs 2,240.13 million, Rs 2,371.82 million, and Rs 1,131.85 million, respectively and revenue from operations has grown at a CAGR of 26.69% between Fiscal 2021 and Fiscal 2023. All of their projects have been, and are, in the MMR, Maharashtra.

Unistone Capital is the sole Book Running Lead Manager (BRLM) to the issue. The equity shares of the company will be listed on BSE and NSE.

Catalyzing Transformation: Zee Media's India eMobility Conclave Sets The Stage For A Sustainable Electric Mobility Landscape

* It brought together visionaries, innovators, and policymakers, enabling profound discussions on the Electric Vehicle Revolution

Zee Media successfully hosted the India eMobility Conclave, emerging as a catalyst for transformative change, setting the stage for a landscape defined by sustainable electric mobility. It primarily focused on boosting awareness on EVs, policy advocacy, technology advancement and sustainable mobility setting a remarkable precedent for fostering sustainable mobility solutions and propelling India toward a cleaner, greener, and electrifying future.

The India eMobility conclave began with a keynote address and an engaging fireside chat with Sh. Nitin Gadkari – Minister of Road Transport and Highways, Govt. of India, shed light on the myriad opportunities presented by India's EV adoption journey. This conclave served as a dynamic platform engaging esteemed stakeholders from diverse sectors towards insightful discussions and collectively envisioning a future where electric mobility took centre stage. It also included a one-on-one discussion with the Guest of Honour - Sh. Kailash Gahlot – Cabinet Minister (Home, Law, Transport, IT and AR), on ‘Delhi's tryst with EV adoption’. It also comprised of insightful series of captivating panel discussions that delved into key topics, like:

1. The Rise of E-scooters and E-bikes: This session emphasised on insightful discussion on how electric two-wheelers are transforming urban mobility in India, offering sustainable solutions to congestion and pollution.

2. Electrifying Horizons: Navigating the Road Ahead for Electric Vehicles - Visionaries navigated the road ahead for electric vehicles, delving into market dynamics, consumer adoption, and strategies to overcome challenges.

3. Powering Progress: Battery Innovations in the EV Revolution: It deep-dived into the latest battery technologies and innovations driving the EV revolution, emphasizing the critical role of batteries in shaping the future of transportation.

4. E-Mobility 360: Exploring the Holistic Impacts of Electric Transportation - An exploration of the holistic impacts of electric transportation, considering environmental, social, and economic dimensions.

Attendees gained a comprehensive understanding the pivotal role EVs play in shaping a cleaner and greener future for transportation, providing a roadmap for policymakers to steer the nation toward an electric-powered future.

Speaking on the success of the grand conclave, Mona Jain, Chief Revenue Officer, Zee Media Corporation Limited said, “The India eMobility Conclave has transcended expectations, not only in terms of its success but also in the resonance it has found among stakeholders. This event has not only opened avenues for industry collaboration but has also showcased the immense revenue opportunities that lie within the realm of electric mobility. As we stride forward, we're poised to unlock new horizons of growth and sustainability."

Abhay Ojha, CEO, Zee Media Corporation Limited, said, “The India eMobility Conclave stands as a pivotal milestone in our journey towards a sustainable future. The event's success echoes the collective commitment of Zee Media towards shaping a transportation ecosystem that resonates with the needs of the present while safeguarding the planet for generations to come. By bringing together brilliant minds and fostering crucial conversations, we have ignited a transformation that will reshape the way we move.”

Powered by BGAUSS, the Zee Media India eMobility Conclave was presented by SAERA and SERVOKO, e-mobility partners were Evazon and Arzoo, logistic partner – APML and knowledge partner GL Bajaj. It forged an extraordinary benchmark, pioneering the path for sustainable mobility solutions and propelling India into the realm of a more immaculate, verdant, and electrifying future.

Zee Media Corporation Ltd, one of India's leading media companies, has a strong presence in the news and regional genres, with 16 news channels in seven different languages, reaching more than 528+ million viewers through its linear and digital properties.

Blue Dart Express Limited Receives “UNFCCC Certification” For Its Climate Neutrality Efforts

Blue Dart Express Limited, South Asia's premier express air and integrated transportation & distribution logistics Company, has achieved significant recognition and certification by the “United Nations Framework Convention on Climate Change” (UNFCCC) under its esteemed #ClimateNeutralNow initiative. This accolade highlights Blue Dart's unwavering commitment to sustainability and environmental stewardship. 

The UNFCCC's #ClimateNeutralNow initiative is a global movement aimed at addressing climate change and achieving a climate-neutral world by 2050, in line with the objectives of the Paris Agreement. Participants of this initiative, including Blue Dart, must annually report their actions to measure, reduce, and contribute towards climate neutrality. 

Blue Dart has received Silver in both the "Reduce" and "Contribute" categories, along with Bronze in the "Measure" category. These recognitions demonstrate Blue Dart's dedication to climate neutrality and their efforts to combat climate change. 

The "Reduce" and "Contribute" categories showcase Blue Dart's active role in reducing greenhouse gas emissions and contributing to the global effort in combating climate change.  

The "Measure" recognition emphasizes Blue Dart's commitment to accurately measuring its carbon emissions. By gaining a comprehensive understanding of its environmental impact, the company can better strategize and implement effective measures to reduce its carbon footprint. As part of the 'Mission 2050 - Net Zero Emissions' target set by the DHL Group, Blue Dart is dedicated to playing its part in creating a healthier and more sustainable future for all. 

Ketan Kulkarni, Chief Commercial Officer, Blue Dart Express Limited, expressed his pride in the company's achievements, stating, "We are honored to be recognized by the UNFCCC for our climate neutrality efforts. At Blue Dart, we believe in taking responsibility for our environmental impact, and these recognitions are a testament to our commitment to sustainability. We will continue to work towards our 'Mission 2050 - Net Zero Emissions' goal; contributing positively to a more eco-friendly and environmentally conscious future for us all.”  

This recognition from the UNFCCC further cements Blue Dart's unwavering commitment to sustainable business practices, showcasing the company's responsible corporate citizenship. Through continuous efforts, Blue Dart continues to lead the way in promoting environmental responsibility and sustainable growth. 

“Honda Cars India Joins Hands With Hindustan Petroleum Corporation” To Offer Exciting Benefits To Its Customers

Honda Cars India Ltd. (HCIL), a leading manufacturer of premium cars in India, has partnered with Hindustan Petroleum Corporation Ltd (HPCL), a Govt. of India Maharatna Energy Company, to introduce fuel reward loyalty program exclusively for Honda Connect application users.  

Honda Connect is an intelligent and advanced connected car technology platform provided by HCIL to its customers, which provides various features like car location, car health status, trip details, book services, mileage information, important alerts etc.  

HP Pay, HPCL’s payment App with convenience & benefits is providing a secure, contactless, and streamlined digital payment & loyalty solution for the mobility and energy needs of customers. 

Under this partnership, Honda’s customers can seamlessly enrol for “HP Pay” application through "Fuel Pay" option in Honda Connect app and avail benefits, conveniences and enjoy additional 25% fuel reward points on their motor fuel purchase at HPCL fuel stations over and above the HP Pay reward points. Customers are only required to provide their registered mobile number at the fuel station during refuelling for earning the loyalty points. The accumulated loyalty points can then be redeemed into Wallet Balance or converted to Paycode i.e., a unique number which can be shared at HPCL fuel stations for fuel purchase. This new feature will be available on Honda Connect application from 4th September 2023. 

Mr Yuichi Murata, Director, Marketing & Sales at Honda Cars India, said “Our focus at Honda Cars India is to not only provide our customers with top-quality products but also offer a range of value-added services and ownership experiences. This partnership with Hindustan Petroleum Corporation Ltd. is a significant step toward enhancing the value we provide to our customers through Honda Connect. This collaboration not only ensures a rewarding refuelling experience but also aligns with our focus on delivering convenience and benefits to every Honda car owner." 

Mr. Amit Garg, Director-Marketing, Hindustan Petroleum Corporation Ltd, conveyed, "At Hindustan Petroleum Corporation Limited, we are committed to consistently provide customer-centric, engaging, and innovative propositions that cater to the evolving needs of our customers. Through this partnership, our objective is to offer a seamless solution to customers, enabling them to locate HPCL retail outlets, enhance their fuelling experience with efficiency, provide secure digital payment and avail host of rewards and benefits. We are excited to collaborate with Honda Cars India to provide enhanced offerings to Honda customers in line with our motto of “Delivering Happiness”. 

Honda Connect has been developed keeping in mind customer’s lifestyle and their growing interaction with advanced technology, offering instant and seamless communication between the customer, car, their family, and Honda. Honda Connect App comes with 37 connected features which offers a safer ownership experience, convenience, and peace of mind to customers.  

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