Acer India, one of the largest PC vendors in the country, announced the launch of its first flagship store in Bangalore. The lounge will showcase the entire range of newly launched Acer products across notebooks, smartphones, desktops, monitors, projectors and tablets. The lounge manifests Acer’s promise of cutting edge tech products for everyone, housing all the latest models, showcasing upcoming launch or previews. The best in class Predator gaming series will also debut there. The lounge is part of a new wave of Acer flagship store imbibed with a new brand philosophy and path breaking retail design concept.
On the occasion, Chandrahas Panigrahi, Senior Director-Consumer Business, Acer India said, “Inline with our growth strategy, we are excited to unveil the first Acer flagship store in Bangalore. The store has been designed to provide consumers with an immersive experience of Acer’s vast range of products and services under one roof. We intend to provide a unique retail experience to our customers and enable them to browse, touch, feel and experience Acer’s latest product portfolio crafted to appeal to the needs of all segments.” He further added, “We want people to walk away with a powerful and memorable buying experience. The lounge has been created keeping in mind the company’s approach towards innovation and is a step in its continuing journey to be responsive to changing user’s needs.”
The brand which is home to innovation and creativity will ensure the store delivers an unmatched hands-on experience across the wide range of Acer products. With a wide array of 16 models and product categories spanning the gamut of Phones, Tablets, Convertibles, Displays and Projectors, the lounge is a technology haven even for the uninitiated.
The philosophy behind this new format of store is to make consulting and troubleshooting a smooth experience. Not only will the employees consult the customers in making a wise purchase decision but they will also power the demo zone for educating the customers about the unique features of the Acer range of products. The skilled and certified tech specialists in-charge of test and repair makes the after sales support experience a delight. Sudheer Goel, Chief Customer Support Officer, Acer India remarked “Apart from intensive training to the tech specialists in the outlet, we have also invested in adequate stocks of spare parts to make the resolution turnaround time much faster”.
The lounge also have a rich expression of Acer brand philosophy with the right combinations of brand colours, fonts, layouts etc. and immersive lighting, which together contribute to a wonderful shopping experience. Acer has invested considerable amount of time and energy in understanding the art and science of consumer buying experience which is reflected in the elegant layout making navigation effortless.