Thums Up XForce Debuts With All Thunder, No Sugar On Zepto’s First-Ever Pre-Booking Exclusive

* A major launch from Thums up ahead of its 50-year milestone

Thums Up, Coca-Cola India’s iconic billion-dollar homegrown brand, is all set to redefine the no-sugar beverage space with its latest drop - Thums Up XForce. A bold new entry into the world of power-packed, no sugar beverages that delivers an “All Thunder” experience with its strong raw taste and high fizz. As the brand nears its 50th anniversary, this launch marks a significant milestone, reinforcing Thums Up’s strong and bold identity with a no-sugar offering that doesn’t compromise on its iconic strong taste.

ALL THUNDER, NO SUGAR. The tagline says it all. Thums Up XForce is crafted for those who feel their only competition is with themselves, want to feel limitless & constantly push boundaries. With an edgy, premium black design that commands attention – it aims to create an effortlessly powerful aura around its young drinkers.

Demand for Thums Up XForce has been soaring even before its official debut. Thums Up and Zepto collaborated to launch a Q Com industry first Pre Book feature to enable exclusivity and build excitement. The seamless integration on the app enabled Consumers secure their first sip of Thums Up XForce before the nationwide rollout, experiencing the next evolution of the brand ahead of everyone else. The partnership reflects both Thums Up and Zepto’s commitment to be relevant to the youth and bring them premium products be leveraging technology in innovative and seamless ways.

Sumeli Chatterjee, Category Head – Sparkling Flavours, Coca-Cola India and Southwest Asia said, “With Thums Up, we have always been ahead of the curve. Thums Up XForce is a bold step in that direction, a no-sugar offering that delivers the same strong taste and thunderous kick that our consumers love. It reflects our commitment to innovation while staying true to what makes Thums Up iconic. Partnering with Zepto, we are ensuring that consumers get early access to the most-awaited new beverage in the market, redefining how brands and platforms come together to set newer benchmarks in the industry.”

Kaivalya Vohra, Co-Founder Zepto said "The overwhelming demand for Thums Up XForce even before its official launch made it the perfect product to introduce our first-ever pre-booking feature—something typically seen only in electronics. With thousands of sign-ups already, this milestone reinforces Zepto’s position as a tech-led innovator, transforming the quick commerce experience. By leveraging our platform’s agility and deep user insights, we’re not just delivering convenience—we’re shaping the future of how India shops."

Thums Up XForce is set to hit nationwide shelves soon, but Zepto users will be the first to experience the thunder. Get ready to push the limits and take your first sip of All Thunder, No Sugar.

About Coca-Cola

Coca-Cola in India is one of the country’s leading beverage companies, offering a range of high-quality and refreshing beverage options to consumers. The company, in line with its vision of ‘Beverages For Life’ offers a wide portfolio of products which includes hydration, sports, sparkling, coffee, tea, nutrition, juice and dairy based products. In India its beverage range includes Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Thums Up, Charged by Thums Up, Fanta, Limca, Sprite, Maaza, Minute Maid range of juices and Honest Tea. The Company also offers hydration beverages including Limca GlucoCharge, Smartwater, Kinley, Kinley Copper, Dasani and Bonaqua packaged drinking water and Kinley Club Soda. Premium products constitute Schweppes and Smartwater. In addition, it offers a Costa Coffee range of tea and coffee. The Company is constantly transforming its portfolio, from reducing sugar in its drinks to bringing innovative new products to market.

The Company along with its owned bottling operations and franchise bottling partners has a strong network of close to 5 million retail outlets through which it refreshes millions of consumers across the country. It seeks to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable agriculture initiatives and carbon emission reductions across its value chain.

Globally together with its bottling partners, The Coca-Cola Company employs more than 700,000 people, helping to bring economic opportunity to local communities worldwide. Learn more at www.cocacolacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.

MAHE Partners With Dure Technologies To Advance Innovation In Healthcare And Education

Manipal Academy of Higher Education (MAHE) has signed a Memorandum of Understanding (MoU) with Dure Technologies Pvt. Ltd. to drive innovation in research, education, and healthcare through technology-driven solutions.

Lt. Gen. (Dr.) M. D. Venkatesh, Vice Chancellor of MAHE, emphasized the partnership’s potential: "Collaborations like this are crucial for shaping the future of research and technology. We anticipate transformative advancements in healthcare, education, and professional development."

Mr. Vipin Yadav, Founder and CEO of Dure Technologies, highlighted the shared vision: "Innovation is key to solving healthcare challenges. By combining MAHE’s academic expertise with our technological capabilities, we can develop impactful solutions."

The partnership will focus on joint research, academic enhancement, and advanced training programs. Dr. Raviraja N. Seetharam, COO of MAHE, noted the synergy between the institutions, while Dr. Giridhar P. Kini, Registrar, MAHE, underscored the opportunities at the intersection of technology and healthcare.

Dr Cherian Varghese, Professor and Director of Prasanna School of Public Health (PSPH), commented, "This collaboration with Dure Technologies aligns perfectly with MAHE's commitment to fostering strong industry-academic linkages. We believe that by working together, we can create meaningful opportunities for our students and contribute to advancements in the public health and social development sectors.” This alliance reinforces MAHE’s leadership in academia and healthcare while leveraging Dure Technologies’ expertise to address real-world challenges.

About Manipal Academy of Higher Education:

Manipal Academy of Higher Education (MAHE) is an Institution of Eminence Deemed-to-be University. MAHE offers over 400 specializations across the Health Sciences (HS), Management, Law, Humanities & Social Sciences (MLHS), and Technology & Science (T&S) streams through its constituent units at campuses in Manipal, Mangalore, Bangalore, Jamshedpur, and Dubai. With a remarkable academic track record, state-of-the-art infrastructure, and significant research contributions, MAHE has earned recognition and acclaim nationally and internationally. In October 2020, the Ministry of Education, Government of India, awarded MAHE the prestigious Institution of Eminence status. Currently ranked 4th in the National Institutional Ranking Framework (NIRF), MAHE is the preferred choice for students seeking a transformative learning experience and an enriching campus life and for national & multi-national corporates looking for top talent.

The Good Bug Innovates A Ground-breaking Clinically Proven Natural GLP-1 Weight Loss Solution Amid Rising Obesity Rates In India

~ A natural disruptive weight loss solution with zero side effects

~ Based on natural GLP-1 science available at an affordable price of ?2000 per month

India is at the cusp of a major health crisis as obesity rates surge across all age groups, driving an alarming rise in early mortality linked to diabetes, cardiovascular diseases, and cancer. As per the National Family Health Survey (NFHS-5), nearly 24% of women and 22.9% of men are now classified as obese.

The Good Bug, a pioneering gut health brand in India, has launched a path breaking scientific innovation poised to disrupt the weight loss landscape. The Good Bug’s Advanced Metabolic System is the latest advancement in natural GLP-1 science offering a sustainable & science-backed solution to weight loss. The breakthrough has been scientifically validated with clinical trial data showing a 12.01% reduction in weight, 9.64% decrease in waist circumference, and 12.14% reduction in BMI in 90 days.

Keshav Biyani, Co-founder of The Good Bug, stated, "Developed through cutting-edge gut microbiome research, the Advanced Metabolic System is a proprietary blend of clinically tested probiotics and prebiotics solving for obesity through Natural GLP-1  activation —without the adverse side effects commonly associated with weight-loss drugs. With the launch of this product, validated through scientific clinical trials, we are proud to offer a global first-of-its-kind innovative solution that delivers upto 12% weight loss in 90 days. As pioneers in gut health, we identified disbalance in gut biome composition to be the fundamental root cause behind obesity and put together years of R&D to build a solution that could eventually help increase GLP-1 and GIP naturally to deliver weight loss outcomes. This is a big scientific breakthrough for us which has been discovered, developed and made in India, and will redefine weight management globally.”

Unlike pharmaceutical GLP-1 agonists, which are commonly associated with side effects and dependency, The Good Bug's Advanced Metabolic System naturally increases GLP-1 levels in the body, reduces chronic inflammation in the Gut, thereby regulating appetite and reducing cravings to deliver sustainable weight & health outcomes. Trusted by healthcare professionals, it offers a sustainable and natural approach to weight management. The Good Bug plans to take this product to the global markets including the US.

Dr. M.K.N. Manohar, Senior Consultant at Manipal Hospitals, and the trial’s principal investigator shared, “In the Clinical trials conducted, The results were not only statistically significant but also clinically meaningful. It is comparable to the best of the drugs what is available as of now,” he affirms. “What stood out was the self-reported drop in cravings and improved satiety. Over 90% said their cravings had reduced; 95% noted hunger suppression. This mirrors what’s seen with synthetic GLP-1 drugs,” he explains. “Importantly, no significant adverse events were reported. And the trials showed clear improvements in appetite, satiety, and energy levels.”

He further added, “Obesity has become a silent pandemic, accelerated by COVID. There is a wide gap between lifestyle changes and invasive treatments like surgery. Scientific evidence increasingly highlights the gut microbiome as a cornerstone of metabolic health and sustainable weight management. Unlike synthetic interventions that often come with unintended side effects, a well-researched probiotic formulation like The Good Bug leverages the natural synergy between gut bacteria and the body’s metabolism.” 

Available at Rs 2000 per month or Rs 5000 for three months, The Good Bug’s solution is accessible via online platforms and retail stores. With its focus on research-driven efficacy and transparency, The Good Bug is redefining the role of gut health in overall well-being. 

Prabhu Karthikeyan, Co-founder of The Good Bug, stated, “We recognize microbiome science's impact not only on digestive health but also on metabolic health, women’s health, and cognitive well-being. As research into the microbiome deepens, it unfolds a new dimension of healthcare and we remain committed to leveraging its potential. We strive to continuously build consumer health solutions through advanced probiotic innovation, empowering individuals to take control of their health through science-driven products. We see a big opportunity in how our new launch can impact the obesity landscape in the country."

Obesity has emerged as a major health concern, in lieu of which Hon'ble Prime Minister Narendra Modiji recently launched an anti-obesity drive. According to data from the Indian Council of Medical Research (ICMR), over 180 million Indians were classified as overweight or obese in 2021, and studies predict this number could surge to 400 million by 2050. This further highlights the urgent need for effective, clinically proven, and affordable solutions like The Good Bug.

About The Good Bug

Founded in 2022 by Keshav Biyani and Prabhu Karthikeyan, The Good Bug is dedicated to transform gut health through a science-backed, honest, and transparent approach. The brand's mission is to make gut health simple, accessible, and help everyone take control of their wellness journey. Their extensive range includes clinically tested synbiotic formulas, probiotics, prebiotic fibers, a 14-day Detox formula, and our new Ferments collection featuring kombuchas, water kefirs, and fermented pickles. Designed for both adults and kids, the products combine powerful yet gentle natural ingredients with bacterial strains validated by multiple studies to support digestive health and overall well-being. With every product, the brand empower everyone to take charge of their health and wellness.

https://thegoodbug.com/

Odisha's CM, Mohan Charan Majhi, Carries Out Groundbreaking Of Nestlé India’s Upcoming Factory In The State

~ The Khordha factory in Odisha is Nestlé India’s first factory in Eastern India ~

In an event graced by the Honorable Chief Minister of Odisha, Mr. Mohan Charan Majhi, Nestlé India laid the foundation stone for its upcoming factory in Khordha, Odisha. This is slated to be Nestlé India’s tenth factory and first in the eastern part of the country.

Talking at the event, Shri Mohan Charan Majhi, Honorable Chief Minister of Odisha said that he was happy to see the progress made by Nestlé India in setting up a state-of-the-art facility, with cutting-edge technology in Khordha district. He conveyed his belief that this factory would enable Nestlé India to scale new heights and assured them of continued support in their endeavor.

Shri Suresh Narayanan, Chairman and Managing Director, Nestlé India, said, "With a steadfast adherence to 'Make in India' we had announced our tenth factory in Odisha, reaffirming the significance of India as a market. It gives me immense pleasure as we witness our planning and efforts bearing fruit. We are confident that this upcoming factory will not only help us with our business but will also stand tall as a vibrant example of gender diversity, sustainable manufacturing, paperless, digitally managed facility with an abiding focus on the environment.”

The factory is being set up with an initial investment of approximately INR 900 crores, in its first phase and is slated to manufacture products from its foods (prepared dishes and cooking aids) portfolio.

Nestlé India set up its first manufacturing facility at Moga (Punjab) in 1961 followed by its manufacturing facilities at Choladi (Tamil Nadu), in 1967; Nanjangud (Karnataka), in 1989; Samalkha (Haryana), in 1992; Ponda and Bicholim (Goa), in 1995 and 1997, respectively; Pantnagar (Uttarakhand), in 2006; Tahliwal (Himachal Pradesh), in 2012. Nestlé India set up its ninth manufacturing facility at Sanand (Gujarat) in 2021.

 

Rebuilding Lives, Restoring Hope: Kerala’s Largest Rehabilitation Effort Begins In Wayanad

* Rebuilding communities with compassion: A new dawn for Wayanad

A new chapter of hope and resilience unfolded as the Government of Kerala laid the foundation stone for the Wayanad Rehabilitation Project, the largest rehabilitation effort in India executed through the largest labour cooperative of Asia, the Uralungal Labour Contract Co-operative Society (ULCCS) Ltd. This ambitious effort aims to restore the lives of families affected by the devastating July 30, 2024, landslides, which claimed over 298 lives and displaced thousands. The project spans 64 hectares in Kalpetta, offering beneficiaries seven cents of land and a 1,000-square-feet 2BHK home in a township with modern amenities.

The foundation stone was laid by Kerala’s Chief Minister Pinarayi Vijayan in an auspicious ceremony at Elston Estate, near the Kalpetta Bypass, which was attended by Revenue and Housing Minister K. Rajan, and other dignitaries. Designed as an eco-friendly, self-sustaining community, the township integrates housing, education, healthcare, and economic infrastructure to empower displaced families. It also underscores Kerala’s commitment to climate-resilient development and long-term sustainability.

Speaking at the event, Chief Minister Pinarayi Vijayan said, “The Wayanad rehabilitation stands as a testament to Kerala's resilience and unity. When faced with what seemed impossible, our people came together with unwavering solidarity, proving that no disaster can break us. The selflessness of our children, the dedication of our institutions, and the collective will of the government have transformed adversity into hope. This mission is a reminder that when we stand together, nothing is beyond our reach.”

As part of the rehabilitation effort, Chief Minister Vijayan launched the portal wayanadtownship.kerala.gov.in, enabling people to contribute to the rebuilding process. He also announced financial support from the Karnataka government, which has allocated ?20 crore for constructing 100 houses, alongside commitments from the National Service Scheme (?10 crore) and DYFI, which has handed over ?20 crore for the construction of 100 houses.

Reflecting on this commitment, ULCCS Chairman Rameshan Paleri stated, “We have always stood firm with the aggrieved people of Wayanad, ever since our team from a nearby work site rushed to the disaster site within an hour to assist in rescue operations. In those critical moments, we were not just builders but first responders, standing shoulder to shoulder with the community in their time of need. This rehabilitation project is an extension of that commitment—not just to rebuild houses, but to restore hope, dignity, and a sense of belonging. As ULCCS marks its 100th year, we see this as a profound opportunity to serve Kerala, ensuring that every displaced family finds stability and a fresh start. Our dedication goes beyond construction; it is about rebuilding lives and strengthening communities for the future.”

Staying true to its cooperative values, ULCCS is undertaking this project on a not-for-profit basis, ensuring that every resource is dedicated solely to rebuilding lives and restoring hope for the affected families.

Other dignitaries who attended the event included, Scheduled Castes, Scheduled Tribes and Backward Classes Welfare Minister O R Kelu, Registration, Antiquities and Records Minister Ramachandran Kadannappally, Public Works and Tourism Minister P A Muhammed Riyaz, Leader of Opposition V D Satheesan, Deputy Leader of Opposition P K Kunhalikutty, T Siddique MLA, Priyanka Gandhi MP, were the special guests.

Beyond housing, the township is designed to support holistic well-being. It will include a fully equipped health center with a laboratory, pharmacy, examination and observation rooms, a minor OT, and an OP ticket counter to ensure accessible medical care. A modern Anganwadi will provide classrooms, play areas, dining facilities, storage, and a kitchen, fostering a nurturing space for children. The public market will feature shops, stalls, an open marketplace, a dedicated children’s play area, and ample parking, fostering economic activity and community engagement. The community center will be a vibrant hub for social and cultural life, featuring a multi-purpose hall, a library, a sports club, a playground, and an open-air theater.

The Wayanad Rehabilitation Project is more than just brick and mortar—it is a testament to Kerala’s resilience, unity, and the power of collective action. As the state rallies together, the promise of a new beginning shines bright for Wayanad.

About ULCCS:

The century-old Uralungal Labour Contract Co-operative Society (ULCCS) is Asia's largest labour co-operative and the second largest co-operative in the Industries and Utilities segment. As a Total Solution Provider (TSP) for infrastructure development and management projects, ULCCS has completed over 7500 projects in its illustrious history. While ULCCS has a strong foothold in the construction sector, having undertaken prestigious projects for Kerala State government departments such as Finance, Co-operation, Local Self Government, Labour, Information Technology, Tourism, and Public Works Department (PWD), the organization has also diversified its presence across multiple domains including Information Technology, IT & ITeS, Tourism & Craft, Material Testing, Education & Skilling, Agriculture, and Residential. This diverse expertise has allowed ULCCS to win international accolades and position itself as a leader in delivering comprehensive, multi-sectoral solutions for infrastructure development.

For more details, visit https://ulccsltd.com/home

Galaxy Tab S10 FE Series Brings Intelligent Experiences To The Forefront With Premium, Versatile Design

* Boost multitasking and creative expression like a pro with Intelligent Features on the new Tab S10 FE additions

Samsung Electronics today announced the Galaxy Tab S10 FE and Galaxy Tab S10 FE+, offering new entry points to the Galaxy ecosystem on a premium tablet design. Equipped with the largest screen yet on the Galaxy Tab S FE series and slimmer bezels that expand its display, the Galaxy Tab S10 FE+ provides a fun, immersive viewing experience for everything from entertainment to studying and day-to-day tasks. Samsung’s Intelligent Features empower users to get more done with ease, while a slimmer design helps users to achieve their creativity and productivity on the go.

“The new Galaxy Tab S10 FE series brings advanced mobile AI experience and Samsung’s connected ecosystem to even more tablet users, while still offering leading performance and design,” said Changtae Kim, EVP & Head of New Computing R&D Team, Mobile eXperience Business at Samsung Electronics. “We’re confident that the slim bezels and expansive displays, in addition to a whole host of functional improvements, will inspire people to do more, create more, and discover more.”

Stunning Clarity on a Bigger, Vibrant Display

Combining the Galaxy Tab S series’ heritage design with slim bezels, the Galaxy Tab S10 FE+ 13.1-inch display offers immersive entertainment on a screen that’s almost 12% larger than the previous FE+. Smooth visuals enabled by a 90Hz refresh rate and new levels of visibility up to 800 nits HBM on the Galaxy Tab S10 FE series ensure an optimal viewing experience when watching videos and gaming. Vision Booster’s automatic adjustments enhance brightness and visibility even in ever-changing outdoor environments while blue-light emissions are safely reduced to minimize eye strain, meeting every unique viewing need.

Robust Performance in a Portable Design

The Galaxy Tab S10 FE series boosts productivity when working or studying, and delivers fast, smooth gameplay without interruption. Performance upgrades enable the Galaxy Tab S10 FE series to help users switch effortlessly between multiple apps when they are being creative, allowing for improved multitasking. And when capturing everyday moments in the classroom or in workspaces, a newly upgraded 13MP high resolution rear camera produces clear and vivid photos.

These versatile experiences, from powerful work to seamless play, accompany users everywhere they go. Now more than 4% lighter than its predecessor, Galaxy Tab S10 FE is even easier to carry around, while the Galaxy S10 Tab FE series offers hassle-free storage and mobility at home, on campus, in the workplace and elsewhere with its slim design. Engineered for resilience and durability to withstand the elements, the FE series also comes with the same IP68 rating as the newest Galaxy Tab S10 series.

Advanced Features Unleash Potential

Building on Samsung’s legacy of delivering premium experiences across the Galaxy ecosystem, the Galaxy Tab S10 FE+ and Galaxy Tab S10 FE are the first models in the FE series to come equipped with cutting-edge AI capabilities right out of the box, fueling user productivity.

Fan-favorite Circle to Search with Google allows you to search what you see on your tablet without switching apps. Quickly get the info you need, translate text on screen or get homework help with step-by-step explanations – all on one large screen.

Samsung Notes features like Solve Math for quick calculations of handwriting and text, and Handwriting Help to tidy up notes easily, make notetaking easier than ever so users can stay focused in the moment.

AI assistants are instantly launched with a single tap of the Galaxy AI Key on the Book Cover Keyboard. Plus, AI assistants can be customized based on users’ preferences for a more personalized experience.

An upgraded Object Eraser lets users effortlessly remove unwanted objects from photos, with automatic suggestions for quick and easy edits.

Newly introduced Best Face ensures perfect group photos by selecting and combining the best expressions and features.

Auto Trim brings cherished moments to life by sifting through multiple videos to seamlessly compile highlight reels.

The Galaxy Tab S10 FE series also serves as the perfect canvas for creativity with pre-loaded apps and tools including LumaFusion, Goodnotes, Clip Studio Paint and more, alongside other spotlight apps like Noteshelf 3, Sketchbook and Picsart.

For an even more intuitive AI experience, the FE series seamlessly integrates with other Samsung Galaxy devices. Similar to the Galaxy Tab S10 series, users can access a comprehensive overview of their home status with the Home Insight widget dashboard and 3D Map View feature. Summarized status updates of SmartThings-enabled devices give users peace of mind when out and about.

Security Your Way

As with any Galaxy device, the Galaxy Tab S10 FE series is fortified by strong security, Samsung Knox, Samsung Galaxy’s defense-grade, multi-layer security platform built to safeguard critical information and protect against vulnerabilities with end-to-end hardware, real-time threat detection and collaborative protection.

Availability

Beginning April 3, the Galaxy Tab S10 FE and Galaxy Tab S10 FE+ will be available in select markets and offered in three colors: Gray, Silver and Blue. For more information about the Galaxy Tab S10 FE series, please visit: https://www.samsung.com/sec/tablets/

Freshworks Launches New Partner Program With Expanded Reseller And Services Offerings

* Uncomplicated service software, flexible engagement models and a new services delivery program help Freshworks partners accelerate time to value

Freshworks (NASDAQ: FRSH) today announced the launch of its new global partner program for resellers and service delivery partners. Designed to be as easy to adopt and scale as Freshworks’ products, the program enables partners to deliver more customer value and rapid impact from the front lines to the bottom line.

"Our new program makes it easier than ever for partners to do business with Freshworks and grow new revenue streams. Whether they choose to resell our customer and employee experience software or provide value-added professional services, we offer flexible monetization options that eliminate complexity—leading to faster time to value and higher deal conversion rates," said Laura Padilla, Senior Vice President of Channels and Alliances at Freshworks. "Partners who choose Freshworks over outdated, outsized solutions will realize a return on investment in days not years.”

The revamped program includes more than 500 transacting partners, including global partners such as Climb, Gorilla Services, SHI International, Unisys, and Xcession. Resellers enable Freshworks’ global expansion efforts in partner-led markets across Asia and Latin America while driving deeper penetration in key growth markets in North America and Europe, bringing deep industry expertise in banking, healthcare, financial services, retail, and the public sector—helping businesses deliver exceptional customer and employee experiences.

The revamped Freshworks Partner Program includes:

Flexible Sales Engagement Models – Partners can choose the business model that best fits their needs, ranging from one-time commissions as sales consultants to ongoing revenue opportunities as authorized resellers, premier resellers, or service providers.

New Offering for Service Delivery Partners – System integrators and solution providers offering professional services can now join a new program that provides training, certifications, and direct engagement with Freshworks’ sales teams, with leads shared directly with them.

Faster Impact for Partners and Customers – Freshworks’ people-first approach empowers partners to manage the full customer lifecycle with specialized enablement, certifications, and direct access to Freshworks experts and resources. Premier resellers benefit from recurring margins on every sale, full control over billing and renewals, and deeper customer relationships.

Enhanced Partner Services and Support – Partners will receive increased regional sales support, marketing development funds, enablement and internal alignment. The Freshworks Professional Services team will also provide key technical enablement and onboarding training in addition to opportunities for partner services delivery across markets and business segments with a refreshed sponsorship model to ensure partner success.

Resellers who have chosen to partner with Freshworks to deliver exceptional customer and employee service say:

"The potential to transform customer and employee experiences in a country like India is immense. Our partnership with Freshworks allows us to gain deeper insights into the needs of our enterprise clients, providing them with efficient and user-friendly IT service management and customer support solutions. Freshworks’ refreshed Global Partner Program is straightforward and rewarding, mirroring the simplicity and effectiveness of their products. We look forward to leveraging the Program’s principles to further amplify our value creation for clients," said Mohan Muthuraj, vice president at Sonata Information Technology Limited (a subsidiary of Sonata Software).

About Freshworks

Freshworks Inc. builds uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive. Over 72,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks’ customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency. For the latest company news and customer stories, visit www.freshworks.com and follow us on Facebook, LinkedIn, and X.

Star Union Dai-ichi Life Insurance Expands Global Footprint And Launches International Life Insurance Solution

Star Union Dai-ichi Life Insurance Company Ltd. (SUD Life), a trusted name in the Indian life insurance sector since 2009, has expanded its global presence by establishing an IFSC Insurance Office (IIO) at Gujarat International Finance Tech City (GIFT City), India’s first International Financial Services Centre (IFSC). With this strategic move, SUD Life is set to offer US dollar-denominated life insurance solutions tailored for Non-Resident Indians (NRIs), Persons of Indian Origin (PIOs), and Resident Indians (RIs) through their exclusive distribution team having expertise in financial advice.

As part of this expansion, SUD Life has introduced its inaugural international product, SUD Life International Wealth Creator, a Unit Linked Life Insurance Plan (ULIP) designed to provide life insurance protection along with wealth creation opportunities. This innovative plan empowers policyholders to invest in five different international funds, like the SUD Life GIFT US Equity Fund, the SUD Life GIFT Global Equity Fund, the SUD Life GIFT US Treasuries Fund, the SUD Life GIFT EM Treasury Fund and the  SUD Life GIFT Commodities Fund, each tailored to meet the evolving financial goals and risk appetites. Whether securing funds for a child's international and national education, planning for the golden years, or building a financial safety net, this plan offers a flexible, market-linked investment approach that ensures sustainable growth of accumulated wealth.

On the occasion of this landmark expansion, Abhay Tewari, MD & CEO of Star Union Dai-ichi Life Insurance, stated, "The launch of our GIFT City branch and SUD Life International Wealth Creator strengthens our commitment to the global Indian community. This initiative empowers NRIs, PIOs, and RIs with life insurance solutions and wealth-building opportunities through globally diversified investments. We at SUD Life continue to innovate and expand, ensuring our customers achieve lasting financial security."

The launch event was a momentous occasion, graced by the presence of Abhay Tewari, MD & CEO of SUD Life, along with senior officials from Union Bank of India, Bank of India, and SUD Life.

With this milestone, SUD Life takes a significant step towards serving a global customer base. By offering internationally linked life insurance solutions, the company reaffirms its commitment to delivering financial security and growth opportunities that align with evolving customer aspirations.

Samsung Expands Its Smart Laundry Offerings With Bespoke AI Laundry Vented Combo

* First all-in-one Vented Combo in its class can wash and dry a full load in just 68 minutes

Samsung Electronics today announced the addition of the Bespoke AI Laundry Vented Combo1 — an All-in-One Washer and Electric Dryer with a 7-inch AI Home touchscreen – to its lineup of Bespoke AI Laundry appliances. The combined unit eliminates the need to transfer laundry between washing and drying, while also bringing fast drying performance and intelligent functionality that makes laundry remarkably convenient.

Samsung has continued to innovate in the laundry room to offer consumers a wide array of washer and dryer models for spaces of all sizes and layouts. The Bespoke AI Laundry Ventless Combo was a standout in 2024, as it raised the bar for all-in-one washer-dryers by eliminating the common performance sacrifices associated with the format. The new Bespoke AI Laundry Vented Combo builds on its innovation and success, giving consumers another stylish and convenient space-saving option.

“At Samsung, our mission is to create smart home solutions that make life easier, more efficient and more sustainable, elevating home space to the next level in both performance and style,” said Jeong Seung Moon, EVP and Head of R&D Team for Digital Appliances Business at Samsung Electronics. “The Bespoke AI Laundry Vented Combo brings exceptional time-saving efficiency to the laundry room in a compact all-in-one solution.”

Convenient, Time Saving Functionality

The Bespoke AI Laundry Vented Combo is a powerful model that washes and dries clothes completely in a single machine in just 68 minutes2 when using the Super Speed cycle. Its roomy 5.3 cu. ft. Ultra Capacity drum lets users do more laundry in a single load, and its vented design uses the internal heater and fan to move hot air through clothes and vent out moisture, ensuring clothes are always dried quickly and thoroughly. For even more convenience, the Vented Combo can simply swap out the currently installed washer and electric vented dryer.

And with Samsung’s AI Bubble™ technology, users can enjoy clean clothes, cycle after cycle. Water, air and detergent combine to create a cleansing foam that seeps into fabrics for an effective wash. To tackle tough stains without spending time pretreating them, the Steam Wash cycle comes into action. The drum releases steam to thoroughly saturate every item in the load and ensure an effective deep clean.

Effortless Operation

Like the other products in Samsung’s Bespoke AI Laundry lineup, the Vented Combo automates the process of washing and drying clothes, streamlining laundry routine and making it faster, easier experiences. Its intuitive 7-inch AI Home display is simple to use and gives a quick access to the Combo’s settings for effortless operation. And for those busy moments when the user is multi-tasking or has their hands full, convenient Voice Control capabilities let them give commands to turn the Combo on or off, access settings and more.3

Samsung’s AI Opti Wash & Dry™ technology uses powerful AI sensors to detect soil levels and fabrics, automatically adjusting settings as needed during the cycle to deliver a better wash and dry.4 For added convenience, the Flex Auto Dispense System automatically dispenses up to 47 loads5 of detergent — or users can choose to split the compartment, so it dispenses up to 34 loads of fabric softener and 25 loads of detergent. And when the clothes are finished drying, the Auto Open Door pops open, allowing leftover moisture to evaporate, preventing unpleasant, musty odor so clothes are fresh and dry when taken out.

And with built-in Wi-Fi connectivity, users can also get end-of-cycle alerts and remotely start, stop or delay the Combo from their mobile phone, using the SmartThings app.

Innovations To Improve Energy Efficiency

The Bespoke AI Laundry Vented Combo is engineered for seamless sustainable living. As an ENERGY STAR® Certified washer-dryer, it has been recognized by the U.S. Environmental Protection Agency (EPA) for delivering energy efficiency along with the latest in technological innovation.7

SmartThings Energy allows them to monitor power consumption and estimate their monthly electricity bill for improved control over their energy usage.8 They can also turn on AI Energy Mode9 to have the Vented Combo automatically optimize its energy consumption and reduce usage by up to 30%.10 The Vented Combo is also equipped with Samsung’s Less Microfiber™ cycle setting, which allows users to gently clean synthetic textiles while reducing 39% of microfibers released into the ocean.11

Availability and Pre-Orders

Samsung’s Bespoke AI Laundry Vented Combo comes in two premium colors — Dark Steel and Brushed Black for the U.S. consumers. Only the Brushed Black is available in Canada and the Dark Steel in Mexico. For those who prefer the ventless version, the Bespoke AI Laundry Ventless Combo with Heat Pump is available in Dark Steel.

The Bespoke AI Laundry Vented Combo is now available for pre-order in the U.S. and will be available in Canada and Mexico in 2Q of 2025.

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, and memory, system LSI, foundry, and LED solutions, and delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For latest news on Samsung India, please visit Samsung India Newsroom at http://news.samsung.com/in. For Hindi, log on to Samsung Newsroom Bharat at https://news.samsung.com/bharat. You can also follow us on Twitter @SamsungNewsIN.

1 Among 27? combo washer/dryers. Sold only in USA, Canada and Mexico.

2 Based on using a Super Speed cycle only with a 10 lb. DOE load (cotton 50% + polyester 50%). Individual results may vary based on actual load content.

3 Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. Bixby availability may vary depending on the country. Bixby only recognizes certain accents and dialects of English (U.K.), English (U.S.), English (India), French (France), German (Germany), Italian (Italy), Korean (South Korea), Mandarin Chinese (China), Spanish (Latin America), Spanish (Spain) and Portuguese (Brazil).

4 Fabric sensing operates for 8 lbs (3.6kg) and under. Based on AI algorithm using IEC 8 lbs (3.6kg) load. To prevent wear, wash like fabrics together. Results may vary.

5 Expected number of loads: Detergent compartment can hold general detergent for up to 25 loads. Flex compartment can hold one of the following: softener for up to 34 loads, general detergent for up to 22 loads or specialty detergent for up to 29 loads. Actual results may vary depending on individual use.

6 Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

7 Visit www.energystar.gov for more information on ENERGY STAR® guidelines.

8 Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

9 Can be applied on Towels, AI Opti Wash & Dry™, Heavy Duty, Super Speed, Small Load cycle only when the selected washing temperature is ‘hot.’ Applicable to wash only.

10 Based on internal testing with IEC 8lbs. (3.6kg) load except for Small Load cycle [IEC 4lbs. (1.8kg) load]. Results may vary depending on the actual usage conditions.

11 Based on testing by the Ocean Wise Plastics Lab using a 2kg load of 100% polyester hoodies, comparing the Synthetics cycle on a Samsung conventional model 27? washing machine with US design and the Less Microfiber cycle. Results may vary depending on the actual clothes and usage conditions. Applicable to wash only.

HELL ENERGY DRINK’s “TAB” Can Be Your Visa For Exciting Times

If we tell you tab is no more limited to laptop or desktop, or it is not just a small insignificant extension on a can that lets you savour the content from your favourite energy drink. But much more.

This April, HELL ENERGY DRINK’s “TAB” can be your visa to new experience and what not.

What is a Tab?

Every time you crack open a HELL ENERGY DRINK can, have you paid attention to the small yet iconic element of a pull-tab? Every HELL ENERGY DRINK can comes with a signature pull-tab – the small but mighty opener that unleashes your favourite energy drink. It is sleek, it is distinctive, and soon, you will realise it is more than just a functional piece of aluminium. This time, it’s different. It’s more than just a means to open the can—it is your key to something BIG. Something EXCITING. Something you would not want to miss.

Why save it?

HELL ENERGY DRINK ushers in the summer with an exciting experience for everyone. A thrilling surprise awaits and all we can say for now is: SAVE THE TAB.

While we are holding on to the mystery, here is what you NEED to know:

Open the Can to enjoy your HELL ENERGY DRINK, as always!

Detach the tab after opening the can

Do not throw it away; you will want it saved and secured

Check the unique code under the opened tab – Lucky draw for exciting prizes

Stay tuned for the reveal. The countdown has already begun – Summer’s Coolest HELL ENERGY DRINK Win With HELL Giveaway.

Next time you grab HELL ENERGY DRINK, remember: SAVE THE TAB!

About HELL ENERGY

HELL ENERGY is one of the fastest-growing FMCG brands in the world. Founded in 2006, the 100% Hungarian brand became Hungary’s market leader by 2010 and currently exports to 60+ countries. It holds market leadership in, among others, Greece, Bulgaria, Croatia, Romania, and Slovakia. HELL ENERGY’s success is driven by excellent quality, good value for money, wide availability, and world-class marketing communication. As a unique player in the energy drink sector, it is the only brand with a market-leading presence in several countries, its own ultramodern filling factory, and an aluminium beverage can factory— ensuring an unparalleled strategic position globally. For more information, visit www.hellenergy.com

Honda Motorcycle & Scooter India Closes FY 2024-25 With Over 58.31 Lakh Unit Sales

* The company sold 4,27,448 units sold in March 2025

* Ending the financial year on a positive note, Honda Motorcycle & Scooter India (HMSI) announced its sales number for the month of March 2025.

The company’s total sales for March’25 stood at 4,27,448 units. This includes domestic sales of 4,01,411 units and 26,037 unit exports.

Noteworthy, the company sold 58,31,104 units during the FY’25, recording a 19% YoY growth. This includes domestic sales of 53,26,092 units and 5,05,012 unit exports.

HMSI’s Key Highlights of FY’25:

Electric Vehicles: Honda Motorcycle & Scooter India (HMSI) stepped into the electric mobility segment with the introduction of ACTIVA e: and QC1. Bookings for the same began on

January 1, 2025, and their deliveries commenced from March 2025 onwards.

Bharat Mobility Global Expo 2025: HMSI took the center stage at the Bharat Mobility Global Expo 2025, showcasing an exciting line-up of innovative and sustainable mobility solutions. The company announced the prices of the all-new ACTIVA e: and QC1. In addition, the CB300F flex-fuel, Honda’s portable electric scooter Motocompacto, Electric Racing Go-Kart and advanced battery swapping technology with the dedicated Honda Power Pack Exchanger e: were also on display.

OBD2B Compliant Products: To further delight its customers, HMSI launched the OBD2B compliant models of Activa, Activa 125, Dio, Shine 100, Livo, Shine 125, SP125, Unicorn, SP160, Hornet 2.0 and NX200 with advanced features.

Honda’s Premium Motorcycle Business ‘BigWing’

New Offerings: The company launched the all-new NX200 with OBD2B compliant engine and upgraded equipment. The company’s premium motorcycle portfolio has been further strengthened with the launch of latest editions of the CB650R and CBR650R.

Flex-fuel vehicle: HMSI launched the new CB300F Flex-Fuel, marking a significant stride in the country's transition to greener mobility solutions. The CB300F is India’s first 300cc flex-fuel motorcycle.

Business & Brand Milestones

Business Milestones: Honda’s 125cc motorcycles ‘Shine & SP125’ crossed over 30 lakh customers in Eastern India and 10 lakh customers in Madhya Pradesh. The company also surpassed 2 crore sales in South India, highlighting its consistent growth and product appeal.

Road Safety

To make Indian roads safer for all, HMSI organized road safety awareness campaigns in schools, colleges, and government organizations for both kids & adults. The initiative was spread to more than 120 cities across the country.

HMSI also organized ten Road Safety Conventions in various cities with school principals & teachers as a part of their ongoing project - Mindset Development for our Future Generation. With this, the company has cumulatively educated more than 97 lakh Indian citizens on importance of road safety.

Corporate Social Responsibility

Projects for Socio-Economic Upliftment: Honda India Foundation (HIF) continued with its flagship program Project Pragati under which it provides theory, simulator & practical training to both new and existing GDAs. HIF along with the Mizoram Youth Commission (MYC) and Visan Foundation launched “Project Buniyaad - Aathmanirbharta Ka Aadhar” that aims at providing employment to the unemployed youth from the marginal sections of society. HIF also commenced its “Stree ?????…steering her own path” women empowerment initiative and completed training female cab drivers at its Institute of Driving Training and Research, Karnal.

World Environment Day: HMSI celebrated Environment Month coinciding with the World Environment Day on June 5th. As part of the Environment month celebrations, HMSI is setting an inspiring example by planting 1 lakh trees across various regions of India.

Project Annadata: With the aim to support and strengthen Farmer Producer Organizations (FPOs) in Uttar Pradesh, Honda India Foundation signed the Memorandum of Cooperation (MoC) with Government of Uttar Pradesh for ‘Project Annadata- Sashakt Kisan, Samridh Rashtra.’

Motorsports

Honda India Talent Cup: Displaying exceptional racing prowess, Mohsin Paramban clinched the top position and won the 2024 IDEMITSU Honda Indian Talent Cup NSF250R.

Asia Road Racing Championship: Making a significant mark on international soil, IDEMITSU Honda Racing India's Kavin Quintal and Mohsin Paramban raced in the Asia Road Racing Championship finale. The IDEMITSU Honda Racing India team earned a total of 13 points for the season in the Asia Production 250cc (AP250) class.

MotoGP: Repsol Honda Team rider Joan Mir attained the 21st position, while his teammate Luca Marini stood at 22nd position in the MotoGP 2024 championship.

Dakar Rally: There was a double celebration in Saudi Arabia with a second consecutive Dakar Rally double podium for Monster Energy Honda HRC as Tosha Schareina and Adrien Van Beveren took 2nd and 3rd place at the 47th edition of this world-famous motorsport event.

Magniflex Expands Its Luxury Sleep Portfolio With Riposo Orthopedic Mattress

~ Comprehensive Answer to Orthopedic Concerns and Improved Sleep Well-being ~

Magniflex India, a leader in premium sleep solutions, introduces the Riposo Orthopedic Mattress, expertly designed to deliver superior comfort and support by evenly distributing body weight. This mattress addresses the orthopedic concerns by providing targeted support that helps maintain spinal alignment, reduces pressure points, and minimizes sleep disturbances. Engineered with advanced technology, it promotes proper posture, and enhances overall sleep quality. With this launch, Magniflex India reaffirms its commitment to revolutionizing sleep quality with innovation and premium craftsmanship.

With a remarkable 63-year legacy rooted in Italian craftsmanship, Magniflex continues to set new benchmarks in sleep innovation by making luxury sleep experiences more accessible than ever.

Commenting on the launch, Mr. Anand Nichani, Managing Director, Magniflex India, said, “At Magniflex, we believe that understanding sleep's profound impact on health is essential. Our newly launched Riposo Orthopedic Mattress has been crafted and designed to address the rising sleep concerns, providing structured, firm support that complements unparalleled comfort, ensuring optimal posture alignment and a restorative sleep experience. He further added, “We are also dedicated to promoting sleep literacy among consumers, empowering them to identify the right sleep solutions tailored to their individual needs. Our aim is to expand into key markets, making our high-quality mattresses accessible to a broader audience while reinforcing our promise to elevate sleep wellness to new standards of excellence.”

Shedding light on the evolving lifestyle and rising bone and joint health concerns, V. Muthu Kumar, Head Physiotherapist, Stride Spine & Sports Rehab added “Recent studies reveal that nearly 60% of Indians are at risk of spine-related issues, with 48% suffering from low back pain. Given that each individual has a unique body type, traditional bedding solutions often fall short in delivering the essential support needed for restorative sleep. This underscores the critical importance of investing in orthopedic mattresses, which are designed to provide superior support, ensuring proper musculoskeletal alignment while alleviating pressure on key body areas. Upgrading to a high-quality orthopedic mattress is more than just an investment in comfort; it represents a commitment to advanced innovation and health, ultimately enhancing overall well-being for everyone.”

The Riposo mattress is designed for ultimate comfort and durability and features a 22 cm (8.5-inch) Memoform core—a patented anatomical material that adapts to body contours for superior support. Crafted with premium viscose fabric, it offers a soft, luxurious feel for an enhanced sleep experience. Made in Italy and OEKO-TEX certified, this firm mattress features a high-quality structure with a hypoallergenic fiber that resists dust mites to prevent allergies and patented memoform that contours to the body, relieving pressure points and providing the right support and comfort. Its antibacterial protection helps prevent bacteria and odors, while the breathable design enhances airflow for a cool, refreshing sleep. Backed by an 8-year warranty, the Riposo mattress ensures lasting support, hygiene, and comfort.

The launch of the Riposo Orthopedic Mattress marks another milestone in reinforcing Magniflex’s commitment to expanding premium sleep solutions across the nation. This launch aligns with the brand’s broader growth strategy, catering to the increasing demand for luxury and high-quality living. Currently, Magniflex operates through a network of six franchises and an extensive dealer network spanning 80 stores across India.

Meta Launches New AI-Powered Ad Tools To Boost Sales For Ecommerce And Retail Businesses

Meta has announced new tools that can help drive growth and incremental performance gains for e-commerce and retail businesses. As growth for e-commerce as an industry gets fueled in India on the back of Quick Commerce and the rise of online shopping in tier-2 and tier-3 towns, these new ad tools and features could further turbocharge growth for businesses in the sector. 

Among the tools being launched is omnichannel ads, which allow advertisers to show ads that highlight nearby locations to people most likely to shop in-store. Meta is expanding access to omnichannel ads to more advertisers, adding the ability to guide people to the nearest store with products in stock, and surfacing discounts that can make it even more enticing for shoppers to visit a store. Initial testing showed that advertisers that used omnichannel ads had a 15% lower media omnichannel CPA and a 12% higher media ROAS when compared to their business as usual campaigns. 

Meta recently held Meta Marketing Summit E-Commerce Edition to throw light on the emerging trends in the e-commerce space in India. The summit was attended by leading marketers across Mumbai and Bangalore.

Said Meghna Apparao, Director of Ecommerce and Retail vertical for Meta in India, “E-commerce and retail is witnessing a material shift in India driven by more offline retail brands reaching customers online, quick commerce continuing to grow rapidly, and online shopping in tier-2 and tier-3 markets continuing to accelerate. While AI-powered personalization and discovery, Reels and creators, and messaging have already unlocked immense value for the e-commerce and retail brands, Meta’s continued thrust on innovative ad tools for the sector is going to prove pivotal for its growth, enabling brands to create impactful shopping experiences and deliver on business outcomes that matter most to them.”

Retail brands with offline store presence that deploy omnichannel strategies are likely to gain most from omnichannel ads. For instance, apparel brand Taneira has leveraged Omnichannel Optimization ads and seen strong business outcomes. 

Said Aishwarya Omprakash, Head of Marketing, Taneira, "In our pilot campaign utilizing Meta’s omnichannel ads, we observed a significant boost in performance, achieving 3.5x higher purchase conversions and 4.3x higher Return on Ad Spend (ROAS) compared to campaigns optimized solely for purchases. This encouraging outcome reinforces the value of a multi-touchpoint strategy, and we’re excited to take this experiment further in the coming year."

Harnessing the power of AI, in the coming months, Meta will also allow advertisers to use Partnership ads and AI-powered Advantage+ catalog ads together.

Partnership ads harness the power of creators by allowing advertisers to run ads with creators, brands and other businesses. India is home to the largest community of Instagram creators in the world and more than 4,000 advertisers in India already use Partnership Ads. 

Ecommerce brands across categories have already unlocked growth for themselves on the back of Partnership Ads. 

Said Pawrush Elavia, Head of Growth at Zepto, “We used the authentic voice of creators to highlight our 10-minute delivery USP for which we leveraged Partnership Ads. The experiment resulted in an 18% lower CAC and a 33% higher CTR when combining Partnership Ads with BAU strategies compared to BAU alone.” 

Meta is also introducing a new optimization that allows its ads system to show additional products from the catalog when promoting a preferred product set with the AI-powered Advantage+ catalog ads. With this feature a fashion brand, for instance, could choose to highlight jackets from their spring collection and give the system the option to serve a dress that a shopper might also be interested in. In initial tests, advertisers saw a 14% increase in ROAS when using this optimization on average. 

Continuing the momentum on AI, Meta is also introducing new Generative AI powered features for ecommerce brands effectively. This half Meta will continue to explore new features including using Gen AI to place clothing on virtual models. By giving customers a better sense of how an item might look and fit, it could help shoppers confidently make a purchase and advertisers create more compelling experiences. Today advertisers can use background generation in Catalog ads and the company is experimenting with more personalized outputs for text generation. This will help advertisers better merchandise their products on Meta platforms and create ad copy that resonates with customers.

Generative AI is already being used by ecommerce companies in India. Quick Commerce giant Big Basket is an early adopter of Meta’s Generative AI ad features. 

Said Anand Bhaskaran, Head of Digital Marketing and Marketing Communications at Big Basket, "We are committed to staying ahead of the curve when it comes to testing new marketing approaches. That's why we were eager to test GenAI-powered catalog ads. The results were great and we are confident this technology will continue to drive efficiency for our business.”

Big Basket leveraged a three-cell test for catalog ads, measuring Background Generation, Image Expansion versus BAU cells. They saw a 2.7% better click-through-rate (CTR) than BAU cell and 3.4% lower cost per install (CPI) than BAU cell.

Fortis Hospital, Bannerghatta Road Successfully Removes Lemon-Sized Tumor With Expert Surgical Care

~ Pott’s Puffy Tumor, a rare and aggressive condition involving an infection of the frontal sinus ~

A 54-year-old man from Anantapur, underwent a successful and complex surgical procedure at Fortis Hospital, Bannerghatta Road, Bengaluru, to remove a lemon-sized tumor. He was diagnosed with Pott’s Puffy Tumor, a rare and aggressive condition that involves an infection of the frontal sinus. Under the expert care of Dr Susheen Dutt, Senior Consultant - ENT, Cochlear Implant and Skull Base Surgeon, Fortis Hospital, Bannerghatta Road, Bangalore, along with Dr Abhishek S, Consultant - Otorhinolaryngology, Fortis Hospital, Bannerghatta Road, Bangalore the patient underwent a complex surgical procedure and was discharged after a five-day hospital stay.

The patient, Sham (name changed), a resident of Anantapur, was experiencing a rapidly growing and extremely painful swelling on his forehead, which had expanded to the size of a lemon within just three and a half weeks. Initially, he noticed a gradual swelling between his eyebrows, which soon became intensely painful. Concerned about the progressive nature of the swelling, he sought medical attention in his hometown. After local consultations, he was referred to Fortis Hospital in Bengaluru for further evaluation and advanced treatment.

Upon arrival at Fortis Hospital, a thorough medical evaluation was conducted, including an MRI (Magnetic resonance imaging), to determine if the infection had spread to the brain. The results revealed that the swelling was pressing against the back wall of the frontal sinus, a sinus located in the forehead. While the infection had not yet reached the brain, it posed a significant risk due to the proximity of the sinus to the frontal lobe. Understanding the severity of the case, Dr. Susheen recommended a surgical approach to ensure precise treatment and effective resolution of the condition.

Giving details of the case, Dr Susheen Dutt, Senior Consultant - ENT, Cochlear Implant and Skull Base Surgeon, Fortis Hospital, Bannerghatta Road, Bangalore said, “We opted for a combined approach (open and endoscopic), making a precise incision above the forehead to gain better access and ensure complete removal of the infected tissue. We had to ensure that the infection did not breach the thin layer of tissue separating the sinus from the brain. We worked meticulously to clear the infection while safeguarding the brain.”

“In addition to removing the infection, the team performed a frontal sinus obliteration procedure to prevent any future infections. Fat was used to fill the sinus cavity, sealing it off completely. This procedure eliminates the need for further bone reconstruction, as the sinus will not reopen. Over time, the area will heal, and the patient will not require additional surgeries. This approach prevents recurrence and avoids the complications associated with bone reconstruction.”

Mr. Akshay Oleti, Business Head, Fortis Hospitals Bengaluru, said, “At Fortis Hospitals, we are committed to providing the highest standard of care through innovative treatments and personalized patient services. The successful outcome of this case highlights our dedication to addressing complex medical conditions with advanced technology and expert clinical intervention. We are proud to support our patients in their recovery journey and continue to raise the bar in healthcare excellence.”

About Fortis Healthcare Limited

Fortis Healthcare Limited – an IHH Healthcare Berhad Company – is a leading integrated healthcare services provider in India. It is one of the largest healthcare organizations in the country with 28 healthcare facilities, 4,500+ operational beds (including O&M facilities) and over 400 diagnostics centers (including JVs). Fortis is present in India, United Arab Emirates (UAE), Nepal & Sri Lanka. The Company is listed on the BSE Ltd and National Stock Exchange (NSE) of India. It draws strength from its partnership with global major and parent company - IHH, to build upon its culture of world-class patient care and superlative clinical excellence. Fortis employs ~23,000 people (including Agilus Diagnostics Limited) who share its vision of becoming the world’s most trusted healthcare network. Fortis offers a full spectrum of integrated healthcare services ranging from clinics to quaternary care facilities and a wide range of ancillary services.

Viatris Certified As A Great Place To Work In India For The Fourth Consecutive Year

* Recognized for Advancing Employee Wellbeing and an Inclusive Workplace Culture

Mylan Laboratories Limited (a Viatris Company) has been recognized with the Great Place to Work® Certification™ in India for the fourth consecutive year. This recognition highlights Viatris’ unwavering commitment to fostering a culture of inclusivity, engagement, and employee wellbeing.

Great Place to Work® is the global authority on workplace culture, employee experience, and the leadership behaviors proven to deliver market-leading revenue, employee retention and increased innovation. As part of the assessment, Great Place to Work® Institute measured the perceptions of Viatris India colleagues using the Great Place to Work® Trust Index© Employee Survey. The results speak for themselves – 85% of Viatris India colleagues who were part of the survey shared that they think Viatris India is a great place to work!

"Great Place to Work Certification is a highly coveted achievement that requires consistent and intentional dedication to the overall employee experience," says Sarah Lewis-Kulin, the Vice President of Global Recognition at Great Place to Work. She emphasizes that Certification is the sole official recognition earned by the real-time feedback of employees regarding their company culture. “By successfully earning this recognition, it is evident that Viatris stands out as one of the top companies to work for, providing a great workplace environment for its employees." 

Anupam Bhatt, Head of Human Relations, Viatris India, says, "Receiving the Great Place to Work Certification for the fourth consecutive year is a proud moment for us. This milestone is a direct reflection of our people-first philosophy and our efforts to create an environment where employees feel valued, empowered, and supported in their career growth. At Viatris, we continuously invest in wellbeing, inclusivity, and development to help our employees thrive. This recognition is a testament to our dedicated team and strengthens our commitment to enhancing the employee workplace experience.”

Viatris Inc. (NASDAQ: VTRS) is a global healthcare company uniquely positioned to bridge the traditional divide between generics and brands, combining the best of both to more holistically address healthcare needs globally. With a mission to empower people worldwide to live healthier at every stage of life, we provide access at scale, currently supplying high-quality medicines to approximately 1 billion patients around the world annually and touching all of life's moments, from birth to the end of life, acute conditions to chronic diseases. With our exceptionally extensive and diverse portfolio of medicines, a one-of-a-kind global supply chain designed to reach more people when and where they need them, and the scientific expertise to address some of the world's most enduring health challenges, access takes on deep meaning at Viatris. We are headquartered in the U.S., with global centers in Pittsburgh, Shanghai and Hyderabad, India. Learn more at viatris.com and investor.viatris.com, and connect with us on LinkedIn, Instagram, YouTube and X (formerly Twitter).

Pause Before You Pay: Stay Safe This April Fool’s Day With Visa’s Tips

Cyber frauds and digital scams have reached a new level of sophistication. According to government data, people lost a combined Rs. 1.77 billion to fraud in FY 2024. This April Fool’s Day, Visa shares simple tips to spot, stop and dodge digital payment scams.

1. SIM Swap: Scammers can trick mobile carriers into porting your number to their own SIM, gaining access to OTPs and accounts, also called simjacking. If you face sudden network loss, SIM change alerts and unusual activity like login attempts and SMS alerts. Enable multi-factor authentication (MFA) that does not rely on SMS alone, like biometrics, to secure your account.

2. Digital Arrest: Scammers, impersonating law enforcement, claim your involvement in a crime and demand immediate, urgent payments to avoid arrest. Remember, legitimate authorities never ask for payments over a call. Use the Indian Government’s I4C online database hosted on the National Cyber Crime Reporting Portal to verify the caller’s legitimacy.

3. Skimming Scams: Hackers can compromise POS or ATM machines by using skimmers, or use malicious code on websites, to steal card details or redirect shoppers to fake checkout pages. Check for skimmars at ATMs and use contactless payments to tap your Visa card at stores. Save your cards on trusted apps and just pay with a tap!

4. Voice Cloning AI Scams: Fraudsters use AI to mimic voices of known people and could pressure you into sending money to unknown numbers and people. Be skeptical of phone calls that portray urgency and if they seem to be a friend, ask key or personal questions to confirm their identity.

Digital scams should always be reported to the Cybercrime Helpline (dial 1930), on their portal or the NCRP. This April Fool’s Day, be vigilant and do not let scammers have the last laugh!

About Visa

Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at Visa.com.

Tata Tea Gold – A Premium Blend Crafted For Those Who Appreciate Fhe Finer Things In Life

Tata Tea Gold is a premium blend crafted for those who appreciate the finer things in life—starting with their daily cup of tea. Carefully sourced from the lush tea gardens of Assam and the highlands, this blend brings together the best of both worlds: the rich, bold taste of valley-grown teas and the lingering aroma of select long leaves.

What sets Tata Tea Gold apart is its signature balance of strength and fragrance. Every sip offers a full-bodied taste experience, rounded off with a delightful aroma that elevates every tea moment—whether it’s your first cup of the day, a mid-day break, or an evening unwind.

Expertly blended by Tata Tea’s master blenders, Tata Tea Gold is not just tea; it’s a moment of indulgence in every cup. Loved by tea drinkers across Eastern India, it promises consistency, quality, and an irresistible sensory experience.

Price: 300 per 500 Gms.

Great Place To Work Certification Announcement: IIFL Home Finance Is Now Great Place To Work Certified

IIFL Home Finance has been Great Place To Work® Certified™ in India from February 2025 to February 2026. This recognition highlights our ongoing commitment to creating a workplace that truly values inclusion. Through our dedicated programs and initiatives, we strive to build a culture where every colleague feels respected, heard, and empowered to thrive.

Great Place To Work is the global authority on workplace culture. Since 1992, they have surveyed more than 100 million employees worldwide and used those deep insights to define what makes a great workplace: trust. Their employee survey platform empowers leaders with the feedback, real-time reporting, and insights they need to make strategic people decisions.

Mr. Monu Ratra, CEO and ED, IIFL Home Finance on receiving the recognition says, “It is an honor for IIFL Home Finance to be recognized as a "Great Place to Work" for the 7th consecutive year in a row. This recognition is a testament to our culture of agility, accountability, and collaboration, where every employee is empowered, respected, and motivated to drive our business forward. As we celebrate this achievement, we want to extend our sincere gratitude to our employees, customers, and stakeholders for their continued trust and support. Looking ahead, we are more determined than ever to build on this success, working relentlessly to make affordable housing accessible for all, and ensuring that we continue to reach new heights in the years to come.”

Great Place To Work is the global authority on workplace culture. Their mission is to help every place become a great place to work for all. Their recognition is the most coveted and respected in the world for elevating employer brands to attract the right people. Their proprietary methodology and platform enable organizations to truly capture, analyze, and understand the experience of all employees. Our groundbreaking research empowers organizations to build cultures that retain talent and unlock the potential of every employee. Since 1992, their Certification, Best Workplaces™ Lists, and global benchmarks have become the industry standard, built on data from more than 100 million employees in 150 countries around the world.

Samsung Introduces SmartThings Powered ‘Customized Cooling’ For Bespoke AI Windfree Range Of Air Conditioners

* Delivering intelligent automation, improved energy efficiency, and comfortable sleep environment

*  Samsung has introduced ‘Customized Cooling’, a SmartThings-powered solution in the 2025 Bespoke AI Windfree range of Air conditioners

* Samsung SmartThings uses an advanced algorithm to synchronize smart air conditioners and smart fans, creating a comfortable home environment with optimal temperature control and improved energy efficiency.

The struggle of sleepless summer nights is finally over. Samsung, India’s leading consumer electronics brand, is redefining home cooling with its latest innovation - ‘Customized Cooling’. This first-of-its-kind feature synchronizes Samsung Smart Air Conditioners with WWST (Works with SmartThings) certified fans and switches, delivering uninterrupted comfort while optimizing energy efficiency.

Why Do We Wake Up Tired? The Science Behind Sleep & Cooling

India’s electricity demand is growing at 6-7% annually, driven in part by increased use of air conditioners during the summer months (IEA Report). Despite this, many households still rely on both air conditioners and fans for comfort.

In fact, Samsung’s consumer experience study reveals that most of the Indian homes have at least three fans, highlighting the significant role these devices play in daily life. Moreover 50% of Indian consumer’s use both simultaneously, frequently adjusting settings throughout the night by turning the AC off when it becomes too cold or back on when the room warms up.

This constant adjustment not only disrupts sleep but also leads to higher energy consumption and discomfort. Recognizing this challenge, Samsung has introduced ‘Customized Cooling’, a SmartThings-powered solution in the 2025 Bespoke AI range of Air conditioners that automatically maintains a consistently comfortable temperature throughout the night - and even during the day - without the need for manual adjustments.

This seamless integration synchronizes Samsung Smart ACs with SmartThings-certified fans and switches, ensuring enhanced comfort along with reduced electricity bills.

“At Samsung, we believe true comfort goes beyond cooling - it’s about intelligent, personalized experiences that adapt to the user’s needs. Indian consumers often rely on a combination of ACs and fans to stay comfortable, especially at night. With Customized Cooling, we are eliminating the hassle of frequent adjustments by seamlessly operating the 2025 Bespoke AI range of ACs with SmartThings-certified fans and switches. This brings peace of mind, energy efficiency, and uninterrupted rest,” said Ghufran Alam, Vice President, Digital Appliances, Samsung India. “Moreover, while the feature is designed to optimize sleep, it’s equally useful for staying comfortable throughout the day without compromising comfort or energy savings,” he further added.

Smart, Energy-Efficient, and Sustainable

The ‘Customized Cooling’ feature eliminates the need for manual adjustments, ensuring a balanced and restful night’s sleep. It automatically adapts to surrounding environment, adjusts fan and AC settings in sync, to maintain a comfortable room environment during sleep or any time of day, while reducing power consumption.

Available within SmartThings Energy Service, the ‘Customized Cooling’ feature ensures both comfort and sustainability. The feature is compatible with WWST-certified smart fans and smart switches, allowing users to integrate it effortlessly into their smart homes.

With this integrated SmartThings experience, Samsung is transforming how consumers experience home cooling. Whether it is ensuring comfortable sleep or providing smart comfort effortless during the day, the tug-of-war between AC and fan settings is finally over - because when technology works for you, comfort comes easy!

About SmartThings

SmartThings is a leading provider of smart home solutions, dedicated to making your life easier, more comfortable, and more sustainable. Our innovative products and services empower you to take control of your home environment, optimize energy usage, and create a smarter, more connected living space.

We look forward to hearing from you and sharing more about our exciting new feature!

P.S. Stay tuned for more updates on our latest innovations and energy-saving solutions.

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, and memory, system LSI, foundry and LED solutions, and delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For latest news on Samsung India, please visit Samsung India Newsroom at http://news.samsung.com/in. For Hindi, log on to Samsung Newsroom Bharat at https://news.samsung.com/bharat. You can also follow us on Twitter @SamsungNewsIN.

Saviynt Hires Cybersecurity Executive Nitin Varma As SVP And Managing Director For India And SAARC

* Company’s creation of new senior role demonstrates its strategic commitment to the region

Saviynt, a leading provider of cloud-native identity governance solutions, today announced that Nitin Varma has joined the company as Senior Vice President and Managing Director for India and SAARC. Saviynt has a significant existing presence in the region, with nearly 600 employees in India serving all corporate functions. Varma’s appointment will strengthen Saviynt’s go-to-market efforts and is emblematic of the company’s overall commitment to the region. Varma will be leading Saviynt’s new customer acquisition efforts, building and enhancing technical and consulting partnerships, and elevating the company’s overall position as a trusted provider of identity security solutions in India and SAARC.

“Nitin brings more than 25 years of experience in sales, operations, and strategy for some of the leading companies in identity, security, and infrastructure. We have a large opportunity and aggressive goals for growing our business in South Asia, and we are confident that Nitin is the perfect choice to build and scale our business in the region,” said Paul Zolfaghari, president at Saviynt.

Varma has over two decades of leadership experience in cybersecurity and technology, including with organizations like CrowdStrike, Palo Alto Networks, and Cisco. In his last assignment as Managing Director at CrowdStrike he was responsible for building, scaling, and creating a strong market presence across India and SAARC.

"I am excited to join Saviynt at a time when the company has tremendous potential to gain mindshare, build its reputation, capture market share in South Asia, and most importantly deliver the desired outcomes to customers. India is the second most targeted nation in the world in terms of cyberattacks, a vast majority of which are identity related,” said Varma. “I look forward to building an impactful team and developing ecosystem partnerships and alliances to educate businesses in the region about Saviynt and why its cloud-based platform is the most reliable approach to solving problems and protecting identities.”

About Saviynt

Saviynt empowers enterprises to secure their digital transformation, safeguard critical assets, and meet regulatory compliance. With a vision to provide a secure and compliant future for all enterprises, Saviynt is recognized as an industry leader in identity security whose cutting-edge solutions protect the world’s leading brands, Fortune 500 companies and government organizations. The company recently launched Saviynt University to help reduce the knowledge gap in cybersecurity and identity management by providing free training and certification programs, with significant focus on practitioners in India.

For more information, visit www.saviynt.com .

Congruent Acquires IPX Retirement Edge, Expanding Its Suite Of Retirement Technology Offerings

Congruent, a specialist technology partner to the U.S. retirement industry, today announced the acquisition of IPX Retirement Edge, a niche platform for retirement income solutions, from IPX Retirement. The IPX Retirement Edge platform allows Congruent to cater to the growing need for guaranteed and secured income options among participants.

IPX Retirement Edge enables Defined Contribution (DC) retirement plans to offer in-plan guaranteed income investment options. It supports the entire participant journey and experience, from enrolment and education to investment selection, policy issuance, cashiering, and statement reporting.

"The SECURE Act 2.0 has fundamentally changed the retirement landscape by encouraging plan sponsors to offer guaranteed income options," said Balaraman Jayaraman, CEO of Congruent. "IPX Retirement Edge is a transformative solution for annuity providers, sponsors, participants and recordkeepers looking to streamline the integration of guaranteed income options within 401(k) plans. IPX Retirement Edge removes the traditional barriers that have made in-plan annuities complex to administer by automating the entire process from participant education through policy management. This comprehensive platform enables providers to efficiently deliver the retirement security that today's plan participants and sponsors seek while significantly reducing operational complexity and risk for recordkeepers and sponsors alike."

“With the addition of IPX Retirement, Congruent will further enhance the breadth of its retirement solutions through the CORE platform. Congruent is well-positioned to enable innovative connectivity between plan service providers and retirement income providers to offer income solutions. Together, this combination ensures a wider set of offerings and a seamless experience for advisors, sponsors, record keepers and participants,” said Bill Mueller, CEO of IPX Retirement.

Samsung’s New Bespoke AI Laundry With AI Home Enables Smarter, More Efficient Laundry Care

* Company expands screens to washers and dryers, advancing ‘Screens Everywhere’ vision

* Heightened ease of use is enabled through upgraded AI Wash+ and AI Dry+

Samsung Electronics today announced the launch of its new washers and dryer products — the Bespoke AI Laundry with AI Home1 — that integrate screens and Bespoke design to elevate the user experience. The Bespoke washers and dryers come in various forms of size and heating methods to meet a wide range of customer needs across diverse regions. The pair is available in both large and small capacities, making them suitable for different types of family and living arrangements.

Samsung is also launching the dryer with two types of heating methods — the vent and the heat pump — to meet the needs of various environments around the world.

This year’s Bespoke AI Laundry products incorporate the 7” AI Home screens, extending Samsung’s “Screens Everywhere” vision that was first presented at CES 2025. These screens offer intuitive control and monitoring of essential information related to the laundry experience, such as wash cycles and remaining detergent levels. They also remember user habits and consider periodic and seasonal needs, suggesting appropriate cycles to free users from having to consider the right cycle every time. The AI Home also functions as a central hub allowing users to monitor and control connected appliances, while also enjoying online videos or music.

“Last year’s launch of the Bespoke AI Laundry Combo marked the beginning of integrating screens into our products, providing users access to essential information about laundry and home control,” says Jeong Seung Moon, EVP and Head of the R&D Team for Digital Appliances Business at Samsung Electronics. “This year, we are excited to unveil the complete Bespoke AI Laundry lineup, which caters to a wider range of customer needs and enables them to take advantage of these convenient screens.”

The Bespoke AI Washer & Dryer sets are designed to simplify laundry routines with advanced AI algorithms and sensors, optimizing washing and drying performance while enhancing energy efficiency. The original AI Wash and AI Dry are upgraded to AI Wash+ and AI Dry+, with enhanced fabric detection abilities to ensure efficient and high-quality washing and drying for a wider variety of fabric types.

27-Inch Wide Large Capacity Washer & Dryer Set Brings Extensive Laundry Capabilities

Samsung is introducing a 27-inch large capacity washer and dryer set,2 with each device featuring the 7” AI Home and utilizing a sleek Bespoke design based on a fully unified flat-panel aesthetic. In addition to the flexibility of vertical or horizontal installation layouts, the substantial capacity allows users to wash large items, like king-size comforters, with ease.

The washer now features the upgraded AI Wash+, which has been upgraded to newly detect outdoor fabrics and denim.3 Based on the detected fabric type, soil level and weight of the laundry, the AI Wash+ cycle efficiently4 cleans clothes by automatically adjusting detergent levels, rinsing time and wash settings. The washer also features a Bedding cycle that can sense the thickness of the blankets and adjust the cycle time and water usage accordingly.5 Users can also experience next-level convenience with features like Auto Open Door and Speed Shot technology which completes wash cycles in just 30 minutes.6

The matching large capacity dryer is launching in two types to meet living environments of different regions – the vent type in certain countries in the Americas, and a heat pump type in other regions. Users will be able to enjoy thorough and gentle drying with AI Dry+, which has been upgraded to detect fabric types and take them into account to optimize drying7 along with real-time temperature, weight8 and moisture content. The upgraded feature’s AI algorithm uses an advanced sensor that carefully monitor various factors to detect four fabric types,9 which results in benefits like heavy duty drying such as denim. Previously, denim was harder to dry evenly due to thicker sections like pockets, but the dryer can now detect this fabric to and reduce drying inconsistencies, delivering better performance.

The dryers also provide the Bedding feature, which also uses an advanced algorithm to detect a blanket’s size for optimized drying times and dryness.10 For those times when drying needs to be finished quickly, the vent type’s Super Speed Drying can complete a drying cycle in as little as 30 minutes.11

Along with the washer and dryer set, a large capacity washer-dryer combo model12 is also being launched for users looking for a compact, all-in-one device that can complete both jobs while using up limited space. The combo incorporates the AI Home, AI Wash+ and AI Ecobubble™ like the washer, and dries the clothing through a condensing method.

24-Inch Wide Small Capacity Washer & Dryer Set Boosts Laundry Efficiency

Following the unveiling of the Bespoke AI Washer at IFA 2024, the 24-inch small capacity washer & dryer set will be launching in Europe later this year. Like the large capacity washer and dryer, the small capacity set also incorporates the 7” AI Home, providing intuitive control and connectivity features for a wider audience.

The washer, built to be highly efficient to meet the needs of the European market, consumes up to 55% less energy than the minimum efficiency requirements for a Class A rating.13 It also supports thorough14 cleaning optimizing water and detergent use with AI Wash, and ensures gentle washing while improving soil removal with AI Ecobubble™.

QuickDrive™, available with 11 different cycles, can reduce wash time by up to 50%15 without compromising cleaning performance.

The matching dryer features the AI Dry+, capable of drying precisely by detecting four fabric types16 — Normal, Denim, Towels and Synthetics. This enables the machine to dry precisely17 while reducing energy use by up to 10% and drying time by up to 15%.18 QuickDrive™ is also useful when users need to dry their laundry both quickly and gently, reducing drying time by up to 35%19 through automatic adjustments of the inverter compressor.

With the launch of these new products, Samsung continues to push the boundaries of innovation, offering highly intelligent, efficient and aesthetically pleasing appliances that simplify everyday life by delivering enhanced convenience to users.

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, and memory, system LSI, foundry, and LED solutions, and delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For latest news on Samsung India, please visit Samsung India Newsroom at http://news.samsung.com/in. For Hindi, log on to Samsung Newsroom Bharat at https://news.samsung.com/bharat. You can also follow us on Twitter @SamsungNewsIN.

1 You will need a Samsung account to access AI Home, our network-based service that includes apps and our other smart features available through your device. Does not mean all services available on the AI Home are AI or generate information or outcome using AI. Certain functions accessible through the AI Home utilize AI-based algorithms, which be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information.

2 Washer is 18.5kg~26kg capacity, and Dryer 17kg~24kg capacity depending on the region of launch.

3 Based on an advanced AI-created algorithm. It may not detect certain fabrics or accurately identify them when a load includes a mixture of different fabric types. To prevent wear, wash like fabrics together.

4 Based on an AI-created algorithm and internal testing using the AI Wash+ on a 3kg load. A turbidity sensor operates for all weights, while fabric sensing operates for 3kg and under. Actual results may vary depending on individual use.

5 Washes dry blankets weighing up to 4 kg.

6 Applicable on a Cotton wash course. Based on internal testing using a Normal course at 40°C with a DOE 3kg load. Results may vary depending on the actual usage conditions.

7 Based on an AI-created algorithm. Actual results may vary depending on individual use.

8 Applies to Heat Pump type only.

9 The types of detectable fabric are Normal, Heavy Duty, Synthetics, and Delicates for Vent Type, and Normal, Towel, Denim, Delicates for Heat Pump models.

10 The Bedding drying cycle can dry up to 4 kg of dry comforters.

11 Tested on the Samsung DV90F with a DOE (Cotton 50% + Polyester 50%) 8lb load. RMC (Remaining Moisture Content) under 48%, 24?±2?, RH (Relative Humidity) 50% ±10%.

12 Launched in select countries in South East Asia, Middle East, Africa and China (Taiwan)

13 Based on Samsung internal testing. The energy consumption of this 11KG model is 21.8kWh / 100 cycles, which is 55% more energy efficient compared to the minimum threshold of energy efficiency class A (52kWh / 100 cycles for 11KG models). Energy ratings tested with Eco 40-60 program, 55% savings tested with Eco 40-60 program.

14 Based on an AI-created algorithm. Actual results may vary depending on individual use.

15 Based on internal testing (in accordance with IEC 60456-2010) of the WF90/24 cycles with the QuickDrive™ option compared to cycles without the QuickDrive™ option. Result: Wash time reduced by 13.2%-50.8%. Results may vary depending on the actual usage conditions. This may increase energy usage.

16 Based on an advanced AI algorithm, utilizing weight, moisture content and drying temperature data, it can detect four types of fabric: normal, denim, towel and synthetics.

17 Based on an AI-created algorithm. Actual results may vary depending on individual use.

18 Based on internal testing (synthetic 2kg load) of the DV90F/24 using AI Dry+ compared to DV5000D using Eco cotton.

19 Based on internal testing on the DV90F/24 model, Comparison of drying time for IEC cotton 9kg load drying under Eco cotton + QuickDrive On / Off conditions. Result: Drying time reduced by 35%. Results may vary depending on the actual usage conditions. Using QuickDrive may increase your energy usage.