Tuesday, December 19, 2017

Zapyle.com Unveils its First in-House Private Label - ISU

Following the success of Zapyle.com, the online marketplace has unveiled its private label, ISU, at an event in Bengaluru. Pronounced ‘is YOU’, this label aims to offer the latest in fashion and be the new go-to brand for millennial women.

Inspired by the bright lights of London, this collection consists of the latest edgy and downtown styles and has everything one needs to keep one’s wardrobe looking fresh all year round. From party-ready bodycon dresses, to ripped skinny jeans, embellished jumpsuits and comfortable day dresses - ISU is the obvious go-to collection for the girl who is young, wild and free.

To kick of the launch, a press conference was held addressing the media and several bloggers followed by a keynote speech by the founder, Rashi Menda. The event also featured a fashion show, which highlighted select pieces across three lines, party, casuals and denims. The crowd cheered as blogger, Sridevi, took to the ramp in the ‘Blake’ dress. The LBD with an embellished sheer back draws inspiration from Blake Lively’s style and is the perfect outfit for a fun night out with the girls. The brand packs a promise of style and versatility.

Rashi Menda, Founder & CEO of Zapyle.com & ISU, at the event said, “With a vision to understand Indian customers, ISU aims to empower buyers giving them a choice to pick the best trends suiting their taste. With the knowledge of Indian consumer behaviour and current market trends, we bring in a total co-ordinated solution for clothing and accessories to make wardrobe a platform of self expression and status quo. ISU brings in an unconv

Boston Bangalore Biosciences Beginnings Program was held at IBAB

B4 (Boston Bangalore Biosciences Beginnings) Program was held at IBAB (Institute of BioInformatics and Applied Biotechnology) Bangalore centre in association with the Harvard University (Lakshmi Mittal South Asia Institute).This year the theme of the SAI-B4 program is based on Genomic Applications in Healthcare & Translational Research.

The aim of this intensive workshop is to introduce highly talented Indian students to the emerging area of genomics and enable them to explore the power and excitement of Next Generation Sequencing technologies to address clinically relevant research questions. The workshop will train the participants on both the experimental aspects of genomic sequencing & computational analysis of sequencing data through didactic research lectures and hands-on sessions. The workshop is sponsored by the Department of Biotechnology, Government of India.

·         Cancer Genomics and Translational Medicine
·         Infectious and Rare Disease Genomics
·         Genomics of Non-Coding RNA
·         Population Genomic
·         Nutri Geniomic
·         Epigenomics
 This program is open to:
·         Pre-doctoral, doctoral and postdoctoral researchers in Life Sciences / Biotechnology / Bioinformatics / Computer Science
·         Currently engaged in relevant areas of research Students currently enrolled in MBBS / M.Pharm programmes
·         Exceptionally talented undergraduate student
This year the applications received from universities across India in the field of Life Sciences, Biotechnology, Bioinformatics and Computer Science were around 218 and the complete applications were 177. Out of which the shortlisted candidates were 25, who will be a part of a residential workshop for 2 weeks under the tutelage of a distinguished panel of professors from the Harvard and various Indian and American institutes in the field of Genomics and Medical Sciences.

Dr.Cynthia Casson Morton spoke about SeQ-a-Boo, under which she spoke abouthistory of the process in the US to assess implement genomic sequencing in to NBS and Next gen diagnostics and newborn screening for hearing loss.

Followed by discussion with Prof Cynthia Morton and Prof Marc Lenburg,  Prof. Yathindra (Director of IBAB) and Gaurav Gupta, IAS, Principal Secretary at Govt of Karnataka, IT-BT department.

Dr. Cynthia Casson Morton - Director of Cytogenetics at Brigham and Women's Hospital and is associate with Brigham and Women's Hospital from the last 30 years.  She is William Lambert Richardson Professor of Ob/Gyn and Reproductive Biology and Professor of Pathology at Harvard Medical School. As Director of Cytogenetics, Dr. Morton has implemented the use of next-generation sequencing to provide nucleotide resolution of balanced chromosomal rearrangements detected in the prenatal setting.  Her laboratory has been a major site for training laboratory geneticists in clinical cytogenetics.

Also present was Marc Lenburg (Boston University) - Professor of Medicine, Section of Computational Biomedicine at Boston University School of Medicine, Professor of Pathology and Laboratory Medicine at Boston University, School of Medicine, Professor, Bioinformatics Program at Boston University, School of Medicine and co-Director, Microarray Core Lab, at Boston University School of Medicine.

He is a scientist with experience in computational analysis of large scale genomics data and development of bioinformatics software.  His lab is currently involved in understanding lung disease through comprehensive genome-wide gene-expression profiling (whether using microarray-based technology or now RNAseq) together with rigorous computational data analysis methods to discover unexpected distinctions between disease states that provide them not only with clues as to how disease develops, but also sensitive tools for detecting disease.

Information from a patient’s genome is increasingly useful for diagnosis and therapy as a critical part of clinical care today.

Organizations such as The Human Genome Project, ENCODE (Encyclopedia of Human Elements), the Human Epigenome Consortium have advanced our understanding of the etiology of disease and its progression. This has spurred a great deal of excitement in personalized medicine, which uses genomic and epigeneomic information to guide diagnosis and therapy. Gene panel-based diagnosis, genomic markers for disease screening and newborn screening have created avenues for therapy and early diagnosis.

Genomics and Next-generation Sequencing technologies have influenced scientific research and medicine significantly, which has made a striking impact on healthcare and translational medicine over the last decade. The capability to sequence DNA at higher speeds with precision and resolution unravels several dimensions of the complex genome and enhances the applicability of genomic information in personalized medicine. 

The South Asia Initiative (SAI) continues the long tradition of collaboration between Harvard and South Asia’s nations. Learning from South Asia, and contributing to its development, has become vital given the salience of the region in contemporary times. Harvard University became the first in the nation to offer Sanskrit courses in 1872. Today, professors and students from across Harvard conduct research on scientific, strategic, social, economic, environmental, and political issues, in collaboration with colleagues in South Asia and elsewhere, in service of the community-at-large. The purpose of SAI is to be a nexus for interdisciplinary intellectual activities at the University, with the shared aspiration to build the leading center of expertise on South Asia. SAI seeks to expand knowledge of a vital region through faculty and student engagement across disciplines. We do so in an environment of compassion, tolerance, humility, and awareness, which qualifies us to become informed decision-makers and change agents.

Tata Hitachi: Chalo Desh Banaye: Building the India Of Tomorrow

This year, Tata Hitachi‘s stall theme showcased the company’s commitment to the theme of Chalo Desh Banaye.

Sandeep Singh, MD Tata Hitachi mentioned, “As an organization, we continue to create new milestones and strive towards building a brighter, better tomorrow. In this edition of EXCON the star attraction at our booth was the unveiling of our all new backhoe loader –TATA HITACHI SHINRAI. Designed and manufactured on the key pillars of capability, reliability and trustworthiness, SHINRAI is an engineering masterpiece built in collaboration with Tata Technologies and Hitachi Construction Machinery, Japan. This all new backhoe loader with its new and advanced features stands true to its name- SHINRAI: a Japanese word that means trust, reliability and confidence.”

The launches at the Tata Hitachi booth included:-
·         ZAXIS140H: the latest addition to the GI series, promising unbeatable performance
·         The quarry variant of EX210 Super – with a heavy duty track chain, rollers, idler and re enforced bucket and front attachment links
·         EX210 Super with an indigenous super long front attachment, re designed and strengthened to suit Indian conditions.
·         Keeping pace with technology, Tata Hitachi launched INSITE – a new telematics suite for the EX series of hydraulic excavators and wheeled products. Armed with a GPRS based remote machine monitoring application, INSITE helps the customer view machine location and operation through alerts.

Launches apart, the high point of the Tata Hitachi stall was the display of theZH200 – a revolutionary hydraulic excavator armed with hybrid technology. A testimony to the technological prowess of Hitachi, Japan, this excavator from Hitachi is the first to introduce the revolutionary hybrid technology into Hydraulic Excavators. This excavator incorporates advanced technologies adopted from hydraulic, electric and battery-powered excavators.

Also on display wasEX70H: an excavator custom built for quarry and heavy duty applications, EX110 shovel variant: a first one of its kind in the 10T category, ZAXIS370LCH: custom made for quarry and granite applications, the super productive and fuel efficient ZAXIS470H, enabled with ConSite. Also displayed wasTL340H, the first hydrostatic wheel loader manufactured in India and the compact and power packed duo of ZAXIS20U and ZAXIS33U.  

Added attractions were Tata Hitachi’s Service Vehicle, the operator training simulator, the display of a wide range of customized attachments addressing specific customer needs and genuine Tata Hitachi spare parts.

TELEHOUSE America Selects Juniper Networks for Advanced Automation across its Multicloud Data Center Environment

Juniper Networks, an industry leader in automated, scalable and secure networks, today announced that TELEHOUSE America, a KDDI group company that provides robust and carrier-neutral data center services in the US, has deployed Juniper Networks to build a multi-tenant infrastructure that bridges its data centers across multiple US locations, while providing high-performing and secure connectivity within and outside its facilities.

One of TELEHOUSE America’s missions is to provide strong connectivity and stable network services for its customers. To this end, the company was seeking for a system to provision connectivity promptly, accurately and reliably; and to allow monitoring and management with minimum time and resources. With Juniper Networks QFX5100 line of Switches supporting the multi-tenant architecture that uses EVPN-VXLAN technology, TELEHOUSE America has drastically reduced its operational workload and simplified software configuration using SDN technology.

After an extensive review process, the QFX5100 line was identified as the only product line capable of successfully implementing EVPN-VXLAN technology across TELEHOUSE America’s remote data centers.

In addition to supporting the required multi-tenant architecture, Juniper’s Virtual Chassis fabric technology and the Junos OS API enabled new levels of automation for TELEHOUSE America, while also significantly reducing total cost of ownership and increasing long-term return on investments.

News Highlights:
·  TELEHOUSE America picked Juniper’s QFX5100 Ethernet Switch as the basis of a new multi-tenant architecture utilizing EVPN-VXLAN technology across two locations in New York City.
·  The company also replaced its conventional three-layered network architecture with Juniper’s Virtual Chassis fabric technology and the open standards-based Junos OS API to automate many work streams. This has resulted in being able to execute software configuration in as little as five minutes.
·  Featuring versatile integration capabilities, the Junos OS also assures long-term network scalability, especially as TELEHOUSE America considers expansion across the US, Europe and the Pacific Rim.

“We looked to improve our service quality by aggressively employing the latest cutting-edge technology. There were many technologies that looked promising, but standardization takes a long time. Juniper Networks was among the first to adopt advanced open technologies and is working aggressively to achieve standardization. Juniper Networks will support both the proven network OS and advanced open technologies,” Akio Sugeno, vice president of internet engineering and operations/business development, TELEHOUSE America

“The Junos API is extremely user-friendly. It enables users to create a monitoring tool to reduce operation costs. We chose it as we can flexibly configure the network in accordance with detailed technical requirements. We intend to acquire new knowledge by data-basing management information, and to utilize the information dynamically across functions, such as sales and marketing,” Gregory Grant, senior manager of operations, TELEHOUSE America

“We pride ourselves on building more than just a network. By offering cutting-edge networking solutions, such as the QFX5100, that are automated, highly-scalable and easy to deploy, we are not only helping our customers increase operational efficiencies, but we are also helping them reduce total cost of ownership while increasing their return on investment. We look forward to an evolving partnership with TELEHOUSE America and will continue to work closely with them to deliver on innovative networking solutions that can future-proof their business and, ultimately, achieve their customers’ goals,” says Tomohiro Furuya, country manager, Juniper Networks Japan

REC and ALIMCO Sign MoU on Dec 15 Valued Rs. 10 Crore for Distribution of Aids and Assistive Devices

Rural Electrification Corporation Limited (REC) and Artificial Limbs Manufacturing Corporation of India (ALIMCO) signed MoU on December15, 2017 at New Delhi valuing Rs. 10 Crores for Distribution of Aids and Assistive Devices to Divyangjan at 25 various locations in India under the CSR initiative of REC in the presence of Shri Sanjiv Garg, CEO, REC Foundation & Shri D.R. Sarin, CMD, ALIMCO and other senior officials of both the organizations.

Rural Electrification Corporation Limited (REC), A Govt. of India Navratna Enterprise, committed financial assistance under CSR initiative to Artificial Limbs Manufacturing  Corporation of India (ALIMCO) for the project, distribution of aids & assistive devices to approx. 8000- 9000 numbers of Divyangjan in various states of India through its CSR arm, REC Foundation.
ALIMCO is a “Not ForProfit” Central Public Sector Undertaking working under the administrative control of Ministry of Social Justice & Empowerment, Govt. of India and has been manufacturing various types of aids & appliances on mass scale to meet the requirements of the Divyangjan, across the country.

The main objective of the project is distribution of aids and assistive devices to the persons with disabilities (PWDs), aimed at empowering this section of society to restore their confidence and bring them up to a reasonable level.

The Memorandum of Agreement (MoA) in this regard was executed between REC Foundation and ALIMCO in New Delhi for free of cost Distribution of artificial limbs, aids & appliances such as Motorized Tricycles, Tricycles, Wheel Chairs, BTE Hearing Aids, Crutch Axilla Adjustable, Braille Cane, MSIED Kit, Braille Kit etc.

Hyatt Appoints Sunjae Sharma as VP, Operations India from Dec 15

Hyatt hotels in India today announced the appointment of Sunjae Sharma as Vice President of Operations for India. A seasoned hospitality professional, Sharma will lead Hyatt’s India operations and will be responsible for executing the company's operational and growth strategy in his new role. He will assume his new position at Hyatt's Gurgaon headquarters effective December 15, 2017, and will report to Peter Fulton, Group President, Europe, Africa, Middle East and Southwest Asia for Hyatt.

Commenting on the appointment, Peter Fulton said, "Sunjae has been an integral part of Hyatt’s 34-year journey in India. His leadership skills, business acumen, industry foresight, and strong relationships with internal and external stakeholders speak volumes about his professional capabilities. He has been with Hyatt for over a decade, and we believe that with his operational skills and vision he is the ideal choice to lead Hyatt’s quest to be the most preferred hotel brand in India.”

"I am looking forward to this role in these exciting times for Hyatt globally and in India, as we celebrate 60 spectacular years in 2017. I have been very fortunate to grow within an organisation whose purpose is to “care for people so that they can be their best”; and one that has been my second home for more than a decade.  As I take on this wonderful opportunity, I look forward to making a difference and growing with intent towards an exciting future for Hyatt in India” said Sharma.

Prior to being appointed vice president of operations for India, Sharma was the Area Vice President for South & West India and General Manager of Grand Hyatt Mumbai, where he oversaw the strategic and financial performance of 16 hotels.

With diversified hospitality experience of close to 28 years, spanning a number of hospitality brands, Sharma is a graduate of the prestigious Institute of Hotel Management. He started his Hyatt career with the Grand Hyatt in Delhi as Director Food & Beverage in 2001; later moving on to Hyatt Regency Kolkata as Director of Operations. Apart from being an avid hotelier, Sunjae loves to travel, enjoys football and playing golf. 

CAPSI Hosts Security Skills & Leadership Summit 2017 in New Delhi

The 12th Security Skills & Leadership Summit 2017 organized by CAPSI (Central Association of Private Security Industry) and APDI (Association of Private Detective & Investigators) was held on 16th December 2017 at Le Meridian Hotel, New Delhi. Union minister of state for external affairs General VK Singh was the Chief Guest at the valedictory session. Shivraj Patil, former Governor of Punjab, also addressed this summit.

The agenda of this conference gave an opportunity to the members of the association to raise an alarm about the pertinent issues related to PSARA, GST, Labour and Skilling of the Security Guards and Supervisors.

The Chairman of CAPSI & APDI, Kunwar Vikram Singh addressed the members mentioning the strength and the weaknesses of the Private Security industry. He said “the sector currently employs 7.5 million people in 22,000 private security agencies. The current GST regime will collapse the sector financially and that there is a need for amendments of the Private Security Agencies (Regulation) Act in consultation with the security agencies. They urge the prime minister to proactively consider their demands and save the sector which could prove crucial for success of skill India and also in generating jobs”.

While at the award ceremony, the most popular and much awaited award for the "Young Security Entrepreneur of the Year" was presented to Akash Saxena, Founder & Director, Topshield Security Services Pvt Ltd. 

“It feels great to be a part of an industry which is thriving each day. And receiving this award is just fulfilling my dream and the power to bring changes that I foresee”, says Akash Saxena.

Topshield Security has seen a tremendous growth within a decade under his guidance, laying emphasis on the significance of quick response team in their working.  

Apple Features the Bigbasket App in ‘The App Store Best of 2017’

Apple has featured the bigbasket app in its coveted list of ‘The App Store Best of 2017’ that covers most innovative apps and games. bigbasket’s online grocery app is the only platform from this segment to have got an entry into the prestigious list under the category Lifestyle - Save Time, Live Life: India.

The App Store Best of 2017 showcases this year’s most innovative apps and games, and celebrates the amazing app experiences that developers like bigbasket have created for the App Store. Since its launch, the app has been downloaded 12.5 Million times on both Android and iOS platforms. What makes the bigbasket app suited to this recognition is the fact that through an innovative platform, it is helping people save time, money and manage their other commitments without bothering about the hassles of going grocery shopping to the market.

Speaking about this, Hari Menon, CEO, bigbasket, said, “This is indeed another feather in bigbasket’s cap. We are delighted that our App has been rated as one of the best across categories. It reinforces that we are going in the right direction. We have always ensured that bigbasketeers get an extremely user friendly experience every time they purchase from us. With the new 4.0 version release of our app in July this year, we have made it even better in terms of discoverability, better search algorithms, navigation points & overall speed. Getting such a recognition from industry players certainly fuels our motivation to do better.”

With the bigbasket Mobile app, one can access all the products from the wide range of over 20000 SKUs that bigbasket offers. One can search/browse through the entire product catalog, view products on offer, manage shopping lists, place orders, and view the order history. A plethora of payment options are available. The app also has the smart basket which gives customers a smart compilations of the products they buy regularly. The App cart is synced to the user’s web account, so they can start shopping on the web and complete it on the mobile app or vice versa.

With a few hundred daily orders, bigbasket had a modest beginning. In five years, with the support of its customers, it has surpassed the 60,000 daily orders mark to become India’s largest online supermarket & 6th largest grocery retailer of India across online & offline formats. The company has recently crossed the 6 million customers mark. bigbasket has also recently strengthened its B2B business by expanding to the HoReCa (Hotels, Restaurants, and Caterers) segment and partnering with SnapBizz, a retail-technology firm, in an effort to transform India’s kirana stores into technology-enabled modern retail stores. bigbasket closed the previous fiscal year with Rs 1,410 crore in revenue and broke even in 2 key markets – Bangalore & Hyderabad in its slotted delivery business.

Axis Start-up Social Aims to Provide a Platform for Startups to Network and Share Knowledge

Axis Bank, India’s third largest private sector bank is launching an exclusive networking property, Axis Start-up Social, at a ‘one-of-its-kind’ event aimed at supporting the country’s startup ecosystem. ‘Axis Start -Up Social’ will go ‘live’ tomorrow, i.e. December 15th, 2017 at a gathering of the country’s leading startup players in Bengaluru.

The objective of this platform is to provide an opportunity for startups to network and share knowledge. Significantly, this initiative firmly underlines the Bank’s unflinching commitment towards providing multiple opportunities for startups in India to thrive and scale to the next-level-of-growth. The unveiling of ‘Axis Start-up Social’ comes close on the heels of the launch of the bank’s innovation lab, Thought Factory, which looks to aid startups to expand, besides opening up avenues with potential investors and companies. The Bank also launched its   Axis Startup Banking product earlier this year, which is bundled with all key technology enabled products and caters comprehensively to banking needs of startups. Over 100 leading names among the start-up community are expected to converge at the launch.

India continues to be a hotbed for startups especially with the Government’s relentless focus to provide a congenial environment for them to conduct business. As per a recent Nasscom Startup Report, the year has seen an addition of over 1,000 startups bolstering India’s position as one of the leading startup ecosystems across the world. This takes the total number of technology startups in the country to over 5,000, as per the Report. Importantly, while Technology continues to dominate conversations, startups in other sectors such as Healthcare, and Education and Logistics have also gathered pace.

Speaking about the initiative, Sidharth Rath, Group Executive, Corporate & Transaction Banking, Axis Bank said, “We are excited to launch Axis Start-up Social, a platform through which we hope to provide the much required, ‘extra edge’ to the start-up community by handholding them, sharing knowledge and providing the required financial solutions. Today, the Indian ecosystem is flooded with innovative ideas but what is missing is the presence of the right channel and guidance in terms of acceleration, scaling up and funding. Through Axis Start-up Social, we endeavour to create an ecosystem to encourage innovation and the next-level-of-growth opportunities to start-ups that are ready to take that leap.”

Fourth Edition of Indian LGBT Youth Leadership Summit to be hosted by ThoughtWorks in Bengaluru

The fourth edition of the Indian LGBT Youth Leadership Summit will be organized in Bengaluru over two days- December 16 and 17 - by Mission for Indian Gay and Lesbian Empowerment (MINGLE) in association with Love Matters and with the support of IBM, Canada Embassy, RNW Media along with local community partners - Humsafar Trust, Pink Pages magazine, and Gay Bombay. Notably, the summit will be hosted by ThoughtWorks at its campus in Kormangala, Bengaluru.

The objective of the summit is to identify potential leaders among the LGBT youth from India & SAARC nations, and groom them for future leadership roles. The two day event will consist of panel discussions and interactive workshops covering aspects of leadership, resilience, mental health, workplace inclusion, and social inclusion.

More than two hundred young LGBT people between the ages 21 and 32 had applied to attend, among whom 35 have been selected to attend based on their leadership potential and willingness to engage on LGBT issues. The participants are a diverse group of youth leaders representing all aspects of the LGBT+ community, from various professional, educational and cultural backgrounds- coming from many Indian cities like Mumbai, Bangalore, Delhi, Hyderabad, Chennai, Kolkata, Imphal and Indore among others, along with international participants from Sri Lanka & Nepal. The theme for the summit this year will be- “Oneness. Togetherness. Happiness.”

Tina Vinod, Inclusivity and Diversity Lead at ThoughtWorks said, “Organizations have a larger role to play in creating an inclusive, tolerant and supportive environment both, in society and our workplaces. The LGBT Youth Leadership Summit is one such event that will bring important aspects of diversity and inclusivity into the spotlight. We are thrilled to host the event, and bring these conversations to where it matters the most - to the people.”

Udayan Dhar, Head of Strategy at MINGLE explained the objective behind this initiative, “We started this leadership forum back in 2014 because we noticed that there was a lack of openly LGBT people in leadership positions both in the business and social sectors of India. If we need to change that over the next decade, it is important to start grooming those future leaders today.”

Harish Iyer, member of Advisory Board of MINGLE and prominent LGBT rights advocate said on the need to hold the summit, “The LGBT movement in India is going to be a long one and there is a need to build our capacities with younger, vocal minds taking the lead. This summit ignites the spark by getting young thriving members of the community to act as catalysts for change.”

Kotra Bengaluru and Amazon.in Brings Korean Beauty to India

Catering to the needs of modern and trendsetting customers with a taste for internationally established cosmetics brands, Amazon.in today announced its partnership with KOTRA Bengaluru (Korea Trade Investment Promotion Agency) to offer customers access to leading Korean Beauty brands and products. Amazon.in will now host authentic and genuine products from well known Korean beauty brands in a separate store amazon.in/koreanbeauty .

The partnership with KOTRA Bengaluru enables Amazon.in to offer customers interesting Korean products such as Facial Masks, Skin care range, Makeup (Lipcare, BB Face Creams etc), Cleansing creams among others across established brands such as FaceShop, Dermal, The Beauty Co., It’s Skin, Coony and Swanicoco among others.

Amazon.in has witnessed a phenomenal growth in their beauty category with customer demand coming in from across the country. With over 20 Lakh products from over 19,000 brands, the store on Amazon.in is designed to cater to grooming needs of both men and women - with products ranging from shaving creams, moisturizers and perfumes to night creams, facial scrubs, hair care and products for sensitive skin.

Commenting on the partnership, Richa Gupta, Category Lead, Beauty, Amazon India said,“Korean Beauty products are steadily gaining popularity across the world. The natural ingredients used in these products have a strong global following and we are thrilled to offer this array our Indian customers through our tie up with KOTRA Bengaluru. With this partnership we continue to build a strong portfolio for the beauty category in our efforts to increase selection available to our customers across the country.”

Choong Sik Jang (Director General of Kotra Bengaluru) said “We are delighted to associate with Amazon.in and extend our reach to customers across India. The Korean Beauty market is growing and customers today demand quick and easy access to the bands of their choice. Through this partnership we are thrilled to be able to cater to our customers no matter where in India they reside”

Amazon.in is changing the buying experience of beauty products, bringing popular brands to your doorstep with a single click. Through the dedicated store, customers can take advantage of detailed product information; options to shortlist products by brand, category and collection and read customer reviews to find the perfect product as per their requirement.

OnePlus Celebrates 3rd Anniversary with the Launch of OnePlus 5T Star Wars Limited Edition

OnePlus, a leading global mobile technology company, today announced the OnePlus 5T Star Wars Limited Edition, a special edition premium flagship device ahead of release of the new chapter of the popular space saga, Star Wars: The Last Jedi (releasing on December 15).

The Star Wars edition’s phone design has been inspired by the planet Crait from Star Wars: The Last Jedi. The metal back of the device is painted in Crait white with a precise Star Wars logo in Red printed on the back. Crait is a mineral planet with red sediment under the surface, which is the inspiration behind the red alert slider on the device. Red is, after all, the color of Star Wars traditionally, similar to the alert slider, which has been the long standing feature of OnePlus devices. On the software front, there is a customized red, white and black theme with a set of 10 exclusive Star Wars wallpapers adapted to the new AMOLED immersive screen and a special Kylo Ren phone case along with a special surprise for Star Wars fans packed in an exquisitely designed gift box as a part of the complete offering.  

Speaking on the occasion, Kyle Kiang, Head of Global marketing, OnePlus, said, “Our community has inspired us in more ways than one. Their passion and involvement in the brand and the products since the very beginning has inspired us to come up with product that is superior in every way, from design to the overall experience.

We are excited to join the force and dedicate the exquisitely designed Star Wars Limited Edition to the OnePlus and Star Wars fans in India as a part of the 3-year anniversary celebration. Once again, we’ve worked hard to refine every last detail and we are confident that the Star Wars fans will appreciate the homage that we have paid to the iconic Star Wars saga."

The Star Wars edition of the OnePlus 5T phone features the highest resolution dual-camera system of 16 and 20 MP sporting f/1.7 aperture on both lenses for better low light photography. It has a large 6" display with an 18:9 aspect ratio, all while keeping a similar body size as the OnePlus 5. With Dash Charge, OnePlus’ signature powering technology, the user will always get a day's power in half an hour. Powered by the most powerful processor, the Qualcomm Snapdragon™ 835 platform, coupled with 8GB of LPDDR4X RAM, the OnePlus 5T can run many apps in the background without a single second of lag, allowing users to switch between apps with ease.

Price and availability

The OnePlus 5T Star Wars Limited Edition will be available with 8GB of RAM and 128 GB storage at Rs. 38,999, starting December 15, 2017 through exclusive online sales partner, Amazon.in as well as on its brand store oneplusstore.in. Customers can also experience and purchase the device across OnePlus Experience stores in Bangalore and Mall of India Noida, while supplies last.

The limited edition variant will also be available in select European countries which includes Finland, Sweden and Denmark.

For the first time ever, OnePlus is organizing pop-up events across 9 cities in India. Select users will be able to experience and purchase the OnePlus 5T Star Wars Limited Edition at the Pop-up stores across 6 cities in India over 2 days- 16th and 17th December, 2017 on a first cum first serve basis: Mumbai, Pune, Chennai, Delhi, Bangalore and Kochi. Users in Kolkata, Hyderabad and Kochi can experience the device at the pop-up stores in these 3 cities. 

As a part of the anniversary celebration in India, all OnePlus buyers will be eligible for attractive offers including zero cost EMI, Rs. 2000 extra off on the exchange of any OnePlus device and Rs. 1000 extra off on the exchange of any other device. Additionally, Axis Bank debit and credit cards users are eligible for a Rs. 1,500 instant discount on purchase of any OnePlus device including the 5T Star Wars limited edition. OnePlus users will also be eligible for a complimentary 12-month Accidental Damage Insurance by Servify on downloading the Kotak 811 savings account and activating it with an initial deposit of Rs 1,000 in the introductory period.

Further, there are several other exciting partner offers including Amazon Prime and Kindle. OnePlus 5T Star Wars Limited Edition customers will get 1 TB of data from Idea. Customers are also eligible for 1 year of free membership of Zomato Gold — the newly launched premium subscription offering from Zomato. All anniversary offers are available till 19th December, 2017.

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