Leading fashion brand MADAME announced the launch of their new collection in collaboration with Warner Bros. Consumer Products (WBCP), inspired by the iconic Looney Tunes characters. An ode to the fun-filled universe of Bugs Bunny, Daffy Duck, the Road Runner, Sylvester the Cat and many more beloved characters, the Looney Tunes Capsule collection will comprise a range of sweatshirts and graphic t-shirts for women of all age groups.
With various fashion trends making a well-deserved comeback in 2021, this series will ignite nostalgia for the fans of the playful antics and high energy Looney Tunes characters. The new collection is designed keeping in mind a wide variety of currently preferred colour palettes including Arctic Blue, Italian Clay, French Navy, Lilac and Sage Flower.
Commenting on her creative process for this collection, Head- Design at MADAME, Parika Rawal, said, “All our collections are focussed on capturing the trending themes that are currently adopted by the fashion industry. Irrespective of age groups, we have observed a growing demand for clothes with cartoon characters, simply because of the ease at which they connect with our customers. These collections are quirky and ensures a stress-free casual wear which can be picked up on the go.”
MADAME first emerged as a crowd favourite through their various collections that also featured other beloved characters, including Tom and Jerry. The Looney Tunes Capsule is a clothing range that fits women who are willing to explore a quirky sense of style that showcases a difference in fashion statement.
Vikram Sharma, Head of Consumer Products, Advertising & Partnerships, WarnerMedia India, Southeast Asia & Korea said, “At Warner Bros. Consumer Products, we continue to identify innovative approaches for all our shows and characters to become a part of the lives of our fans. This collaboration with MADAME is a celebration of ‘Looney Tunes’ and its legendary characters that have set a benchmark in the world of animation. We are excited to present this exclusive collection and give all fans an opportunity to wear their love for these characters on their sleeves, quite literally!”
While expressing his views on the launch of this playful collection, Akhil Jain, Executive Director, MADAME, commented, “Our ambition is always to create a collection that anyone, regardless of their age would want to own. Someone who wants a classic yet whimsy or experimental clothing will find our cartoon inspired themes very vibrant. Through our partnership with Warner Bros. Consumer Products, we wanted to create an appeal for those who connect with these characters dearly.”
The collection retails from INR 1299 to INR 2599, making it accessible to women who closely follow such trends and look for limited edition collection to upgrade their wardrobe. Various retro trends are making a comeback and MADAME’s collection helps in creating an easy everyday look that is not just trendy but also connects with the vibe of modern consumers.