Friday, May 12, 2023

Vummidi Bangaru Jewellers Receives The Prestigious “JCK Jewellers' Choice Award”

~ Recipient of two prestigious awards at the much-coveted global platform ~ 

~ VBJ’s Infiniti – an exquisite collection of platinum jewellery for men, bags the Influencers' choice award for best platinum jewellery! ~ 

Vummidi Bangaru Jewellers (VBJ), a renowned heritage brand from Chennai, has achieved a remarkable feat by winning India’s first “JCK Jewellers Choice Award” in the platinum category. The JCK Jeweller’s Choice award, popularly considered as the Oscars of the Jewellery industry witnessed history being made with VBJ’s platinum Infiniti collection securing first place, in the Platinum Jewellery category for products priced over $10,000. Amidst an array of jewellery pieces exhibited by some of the world's most acclaimed and illustrious jewellers, platinum Infiniti, from VBJ, stood as a formidable contender, marking a milestone moment for platinum’s journey in India as well as the brand. VBJ has emerged as the first Indian jewellery brand to win this prestigious award. 

 A big win for VBJ and Platinum Guild India for its first recognition within the platinum category at the industry’s most prestigious global awards platform!  Infiniti has won the Editors’ Choice as well as the Influencers’ Choice Award for best platinum jewellery. The victory is a testament to the remarkable craftsmanship and design that defines this unique platinum jewellery collection for men.  

The platinum Infiniti collection, launched in collaboration with Platinum Guild International (PGI) India, has set a new standard in the precious jewellery category. Pioneering a new contemporary approach to jewellery design, this distinctive men’s jewellery collection explores a unique design language that seamlessly weaves in the resilience and subtle white sheen of the rare and precious platinum, with the remarkable allure of the tough and scratch-resistant ceramic. The collection includes a variety of timeless designs across men’s jewellery pieces like chains, bracelets, rings and cufflinks in a wide spectrum of colours – from electric hues to monochromatic schemes.  

Speaking about winning the coveted award,Mr Amarendran Vummidi, Managing Partner, Vummidi Bangaru Jewellers, said, “Infiniti our premier platinum product for men carries our hallmark of elegance and purity coupled with aesthetic design. JCK Influencers Choice Award is an acknowledgement of more than century-old sophistication in jewellery making that VBJ is proud of”.  

According to Vaishali Banerjee, Managing Director - India, Platinum Guild International (PGI), “Congratulations to the VBJ team! Innovation drives platinum design because metal responds to creativity. The Platinum Infiniti collection is a testament to this innovation, as the strength of platinum seamlessly marries with the strength of ceramic. We are thrilled to see our partners receive recognition at international platforms, winning an award adjudged by jewellery connoisseurs amidst tough competition from other participants. This award further strengthens our belief and endeavours to keep experimenting with designs in platinum that exemplify modern minimalism and contemporary style and are also aligned with global trends.”  

The judges for the Jewellers’ Choice award arrived at a decision following rigorous selection criteria where participants competed against the best in each of the 21 categories. These influencers and editors were from a wide cross-section of the jewellery ecosystem – gemologists, artists, jewellery aficionados, editors of magazines, etc.   

JCK is the most renowned jewellery trade event in the world and is the place where industry professionals gather. It serves all major segments of the jewellery industry and delivers an out-of-the-world experience.   


Vummidi Bangaru Jewellers (VBJ) is a leading fine jewellery brand in South India. The brand is known to offer exceptional value to its customers, myriad choices and extraordinary quality in diamond jewellery, gold jewellery and Silver Ware. Established in 1900, VBJ is trusted by over six generations and has unflinchingly stood the test of time when it comes to harnessing the trust of patrons since its inception. 

Today, VBJ has a significant presence, with two showrooms in Chennai (Gemini and Annanagar). The website allows jewellery connoisseurs to peruse through their elaborate collections. Vummidi Silverware ( is synonymous with stunning designs and master artisanship, using its expertise for generations, to translate nature, ideas, precious stones and pure Silver, into veritable pieces of art. 

Vummidi Bangaru Jewellers boasts of a full-service in-house unit comprising of a ‘Creative Center’, responsible for conceptualising unique and original designs and making the same at their own state-of-the art manufacturing facility. 

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