Tuesday, May 9, 2023

The Moms Co. Unveils Its New Vision For Every Mom, Through Every Change With A Campaign Featuring Sonam A. Kapoor

* YouTube Link - https://youtu.be/W2JQTEwgnHU

The Moms Co. India's leading toxin-free & natural personal care D2C brand, launches “For Every Mom, Through Every Change”, a new campaign that acknowledges & understands the changing body needs of a mother & celebrates the superheroes they are by supporting them with Toxin-free products made especially for moms & babies. The new digital campaign will be brought alive by the brand ambassador, Sonam A. Kapoor for the mother & baby care range.

For Every Mom, Through Every Change highlights how motherhood comes not only with selfless love & the willingness to do the best for their little ones but also with lasting body changes that deserve special care. It also shows how mothers are multifaceted, embodying both strength and tenderness in equal measure and constantly evolving and adapting to the ever-changing world around them. Through the campaign, The Moms Co. understands and honors this incredible transformation that the mother's body, skin, and hair undergo and supports them with essentials at every stage in their life. The brand value is further enhanced in the campaign showcasing how 100% of their products are made with Natural ingredients, Dermatologically Tested with No Toxins and No Allergens, and meet the highest safety standards.

Speaking on the launch Sukhleen Aneja, CEO, Good Brands Co., The Good Glamm Group commented “The Moms Co. understands the needs of mothers like no other brand. Through our new campaign, For Every Mom, Through Every Change we want to highlight that we recognize the changes the mother goes through at every stage in her life and we formulate products keeping in mind those changes with the finest natural ingredients. Our mission is to provide the mothers with the results she needs and the care she deserves, empowering them to be the superhero she already is.”

Speaking about her association, Actor & Brand Ambassador Sonam A. Kapoor commented, “As a new mother, I've experienced firsthand how transformative the journey of motherhood can be, both physically and emotionally. That's why I'm so proud to be a part of The Moms Co.'s 'For Every Mom, Through Every Change' campaign. The brand truly understands the evolving needs of mothers and babies, and provides them with dermatologically safe, 100% natural, and effective products that support them every step of the way. From the early days of pregnancy to the joys and challenges of raising a little one, The Moms Co. has been my go-to for everything I need to feel my best. I'm thrilled to be a part of this movement that celebrates the superheroes that mothers truly are.”

With this new vision, the brand will kick-start this exciting chapter with its new avatar emphasizing natural care and proof of performance.  The campaign will debut on The Moms Co. social channels- YouTube & Instagram on 9th May (today) and will be further amplified across digital and mainline media.

Marketing Team : Achyut Daga, Mita Pandya, Suchismita Ganguli

Production - Big Momma Productions (http://www.bigmomma.in/)

Director- Sohini Dasgupta

DOP- Deep Metkar

About The Moms Co.

The Moms Co. was established in 2017 by Ms. Malika Sadani when she realized that there was a gap in the Indian market for products whose safety mothers could trust. Since then, The Moms Co. has been helping mothers make natural yet effective choices for themselves and their babies by being their reliable partners.

The Moms Co. has brought in experts from across the world to create the safest natural formulations that are certified toxin-free. The products are specially made for moms keeping in mind the changing body needs of a mother to support them through every stage in their new journey. Made by a Mom & Experts, the brand aims to create high-quality mom & baby products that are made with 100% Natural ingredients with no Toxins & no Allergens and give Visible Results. Their products are Australia Certified Toxic-free, Australia Certified Allergen-Free, Dermatologically Tested, and Made Safe to ensure only the safest products reach our consumers, that they can use without any worry.

In October 2021, The Moms Co. was acquired by beauty & personal care conglomerate the Good Glamm Group.  The acquisition was one of the largest DTC transactions to have taken place in India. The partnership between The Good Glamm Group and The Moms Co. developed between the founders on a shared vision of leveraging Content-to-Commerce as a growth engine. The brand has a wide portfolio of 100% products made with natural ingredients catering to several concerns with clinically proven results and first-to-market ingredients. These products are available for purchase on The Moms Co.’s official website, popular online platforms, and retail stores across India.

Website: https://themomsco.com/

About The Good Glamm Group:

Founded by Darpan Sanghvi, Priyanka Gill and Naiyya Saggi, the Good Glamm Group is South Asia’s largest content-creator-commerce beauty & personal care conglomerate that comprises a portfolio of innovative and fast-growing DTC beauty and personal care brands, powered by its proprietary digital ecosystem of content and influencer platforms as well as interest-based community networks.

The Good Glamm Group has four key divisions:

*      The Good Brands Co led by Sukhleen Aneja, is South Asia’s largest portfolio of scaled-up DTC beauty and personal care brands: MyGlamm, St Botanica, The Moms Co, Organic Harvest, Sirona, and BabyChakra.

*     The Good Media Co led by Priyanka Gill is one of the world’s largest digital media companies comprising POPxo, ScoopWhoop, MissMalini, BabyChakra, and Tweak India. Reaching more than half of India’s online users, GMC has 250 million monthly active users across platforms who drive over 3 billion engagements every month.

*  The Good Creator Co led by Sachin Bhatia is one of the world’s largest influencer platforms tracking 1.5 million influencers. The GCC app provides creators a one-stop platform to earn, learn and grow. Celebrity influencer company MissMalini, as well as content and influencer analytics platform Vidooly, are integral to the success of the Good Creator Co.

*      Augmenting the content-creator-commerce flywheel, the Good Community led by Naiyya Saggi is the fourth strategic moat. It is an omnichannel interest-based network of consumers and experts focusing on shared deep interests of beauty, parenting, sexual & intimate health, wellness, and sustainability. It provides online and offline opportunities for users to learn, connect, and get inspired. The Good Community seamlessly sits across all three divisions and amplifies the overall strategy of the Good Glamm Group.

Additionally, the Good Glamm Group International team is led by Asad Raza Khan. Headquartered in Dubai, it is the international distribution and sales arm for beauty and personal care brands within the Good Brands portfolio.

The Good Glamm Group has 50,000 offline points of sale giving its beauty & personal care brands an unprecedented omnichannel scale. It is further amplified by the group’s unparalleled expertise in DTC growth powered by its proprietary content-creator-commerce flywheel; and by fast-paced innovation in R&D and new product development; as well as a best-in-class technology stack and data science proficiency.

The ‘Good’ in the Good Glamm Group underscores its commitment to inclusive beauty and cruelty-free, vegan, environment-friendly, and clean beauty products. It also extends to the Group’s mission of truly enhancing consumers’ lives through positive content and creator inspirations fostering meaningful connections for community evangelists.

Founded in August 2020, the Good Glamm Group is South Asia’s first DTC beauty unicorn. It is backed by marquee investors such as Warburg Pincus, Prosus Ventures, L’Occitane, Bessemer Venture Partners, Accel, Amazon, Stride Ventures, Trifecta Capital, Ascent Capital, Alteria Capital, Tano Capital, and the Mankekar Family Office.


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