* Each winner was awarded Rs. 1 lakh, while six runners-up received Rs. 50 thousand each
Axis Bank, one of India’s largest private sector banks, today announced the winners for the 10th edition of Splash, a Pan-India competition on Arts, Crafts and Literature. The competition was for children in the age category of 7-14 years. The Bank received an overwhelming response of nearly five lakh registrations, out of which four lakh were for Art, while the remaining were for Craft and Literature categories. These entries were judged in multiple phases and 12 shortlisted contestants were flown to Mumbai to showcase their exceptional talent at the final event. These contestants were also featured in three exciting episodes of Art, Craft, and Literature on Axis Bank's YouTube channel.
In line with the Bank’s Dil se Open philosophy, the competition was designed to inspire and unleash the creative potential of
children, encouraging them to utilize art as a medium to showcase their ideas on protecting and preserving the environment through the theme "Reimagine, Repurpose, and Reinvent”.
Commenting on the success of Splash 2022, Anoop Manohar, Chief Marketing Officer, Axis Bank said, “Initiatives like Splash showcase our commitment to generate “open” and meaningful engagement to “create lasting value” in society. By encouraging young talent to rethink, reuse and reinvent their view on how to protect the environment, we are taking a step towards a sustainable future. We would like to thank all the participants for their remarkable contribution; and congratulate the winners of the Splash program this year. This motivate us to keep working and building a better tomorrow.’’
The Bank had strategically partnered with renowned brands such as Byjus, Hamleys, Nobroker hood, Amar Chitra Katha, Intellijelly, Museum of Arts and Photography, Playshifu, and Unimo to promote the initiative. Moreover, the Bank's School Contact Program covered over 1,300 schools nationwide to encourage participation in this program. Through all the cumulative efforts, the campaign reached out to over 50 million participants, surpassing all estimates.
About Axis Bank:
Axis Bank is the third largest private sector bank in India. Axis Bank offers the entire spectrum of services to customer segments covering Large and Mid-Corporates, SME, Agriculture and Retail Businesses. With its 4,903 domestic branches (including extension counters) and 15,953 ATMs across the country as on 31st March 2023, the network of Axis Bank spreads across 2,741 cities and towns, enabling the Bank to reach out to a large cross-section of customers with an array of products and services. The Axis Group includes Axis Mutual Fund, Axis Securities Ltd., Axis Finance, Axis Trustee, Axis Capital, A.TReDS Ltd., Freecharge and Axis Bank Foundation.
For further information on Axis Bank, refer to the website: https://www.axisbank.com
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