Wednesday, May 10, 2023

From Bilingual To Digital-lingual: 80% Of Urban Indians Use Language Learning Apps And Digital Tools, Says Duolingo Survey

~ Duolingo's survey found that almost 50% of urban Indians learned a new language in the last 1-2 years. It also highlighted challenges, learning styles, and increased use of digital tools and gamification in language learning ~

Hold onto your hats, language lovers, because a recent survey by Duolingo has uncovered some juicy insights into the world of language learning in India!

New findings reveal that nearly half of urban Indians have picked up a new language in the last 1-2 years, making learning a new lingo the hottest trend in town!

But let's not sugarcoat it, learning a new language can be challenging. Over 60% of urban Indians surveyed find 'grammar and speaking' the toughest language skills to conquer. However, don't lose hope, because a whopping 83% of urban Indians agree that speaking and listening are effective techniques for learning a new language.

When it comes to preferred learning styles, a remarkable 58% of urban Indians choose to learn a new language through auditory (listening) and visual methods (like learning from images/videos). In contrast, 32% prefer to use reading and writing methods, and only 13% opt for kinesthetic learning. So, if you're looking to improve your language skills, it's time to seek out language-learning sources that cater to your auditory and visual learning preferences.

Tech is also a language learner's best friend, with 4 in 5 urban Indians using language learning apps, online courses, and other digital tools to master a new language at least once a week. According to the survey, 79% of urban Indians also agreed that incorporating gamification and reward elements, such as points, badges, and leaderboards, not only makes the language learning experience fun and engaging but also enhances its efficacy.

Last but not least, 75% of urban Indians say that watching movies or TV shows in the target language can help them with their language-learning journey. So why not cosy up with some popcorn and your favourite foreign flick?

“As a language learning platform, we are thrilled to see that nearly half of urban Indians are actively pursuing new languages, and that gamified learning methods are playing a key role in their success. At Duolingo, we are committed to making language learning accessible to all, and our innovative platform provides learners with a stimulating and engaging experience to help develop long-term study habits. The survey findings attest to the power of technology in language learning and inspires us to make language learning a fun and effective experience for learners in India and around the world” said Karandeep Singh Kapany, Country Marketing Manager, Duolingo.

All in all, it's clear that language learning is all the rage among urban Indians, and with the right techniques and tools, anyone can become a language-learning superstar.

About Duolingo: Duolingo is the most popular language-learning platform and the most downloaded education app worldwide. The app makes learning new languages fun with bite-sized lessons that feel like playing a game. The company's mission is to develop the best education in the world and make it universally available. Duolingo offers over 100 total courses across 40 distinct languages, from Spanish, French, German, and Japanese, to Klingon.

About the research by YouGov: The survey was conducted with 1052 respondents across multiple Indian cities. The age ranges taken into consideration were 18–65 years of age, and the gender distribution was almost 50:50.

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