Mivi, a truly made-in-India consumer tech brand, today announced its entrance into the “affordable” wearable category with the launch of its inventive and ‘truly Made in India’ range of smartwatches; Model E. Aesthetically designed, to offer a perfect balance of style and functionality, these smartwatches are available in five different colors: Pink, Blue, Red, Grey, Green, Black and will be available on Flipkart and on the Mivi website at a special price of INR 1299.
The lightweight smartwatch has a display of 1.69 inch and is enabled with a fully functional HD font touch screen. The watch is also equipped with Bluetooth 5.1 and has a 200 mAh lithium polymer battery with a magnetic line for charging.
Mivi’s ‘Made-in-India’ smartwatch will include pre-installed workout modes such as cycling, jogging, hiking, walking, yoga, and many others. To put it another way, this smartwatch will make your workouts far more productive, among other things. It is designed keeping in mind the hectic schedule of the mass, it charges completely in 1.5 hours and lasts for 5-7 days of use and has a stand-by of 20 days. The watch is also rated with an IP68 which makes it water resistant during a swim or a workout. The device also has a G-sensor that makes it easy to track step count and monitor sleep, heart rate, blood pressure, oxygen saturation, and exercise data record along with Menstrual cycle tracking making it especially convenient for women.
Midhula Devabhaktuni, Co-founder and CMO, Mivi, said, “In this current world where everyone is trying to get healthier both mentally and physically, a smartwatch is more of a necessity than an accessory. We are delighted to expand our portfolio in smart wearables and are hoping that Mivians will support us through this journey. Our Made-In-India smartwatch is equipped with the best technology and is available at the most affordable rates. This is the most opportune time for us and based on consumer needs, we are constantly striving to introduce ideal Made-in-India products to the Indian market. With this launch, we will be offering innovative technology to the youth of India.”
The smartwatch has silicone straps for style and a stainless steel dial for durability. It is also compatible with both Android and iOS for maximum accessibility and for the users to enjoy a seamless experience. The watch also offers full music control, dial selection, message push, daily alarm clock, photo control, weather information and supports 28 languages with 120 sports modes.
Founded in 2016, Mivi, the brainchild of Viswanadh Kandula and Midhula Devabhaktuni, strives to take the Indian electronic gadgets industry to the next level by fulfilling the need for high quality electronic gadgets at affordable prices in the Indian market. Mivi is a one-of-a-kind company specializing in the audio category, from TWS to sound bars, which have gone from a luxury to a necessity for everybody with a smartphone. The brand aspires to create a difference in the Indian electronics market by introducing high-quality ‘Made in India’ products coming from its Hyderabad manufacturing factory. Mivi currently has a 1500+ strong team and is looking to expand its presence PAN India – from tier 1 to tier 4 cities.
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