Monday, October 25, 2021

Forever 21 Unveils Its All-New Flagship Store At Phoenix Market City Mall In Bangalore

Forever 21, India’s most loved, international fast fashion brand from Los Angeles, California, licensed by Aditya Birla Fashion and Retail Ltd. in India and SAFTA countries, unveils its new flagship store at Ground Floor, Phoenix Market City, Bangalore. This all-new Forever 21 store houses the edgiest and up-to-date trends, to make you feel fashionable and trendy this season. 

Spread across 4743 square feet at Phoenix Market City Mall, the store presents trending styles including fitted dresses; bodysuits; super crops; co-ords; jackets; cropped, satin and handkerchief tops; pop-colored accessories and footwear. That’s not all, the store hosts the latest & exclusive partnership collection inspired by the movie “Space Jam”. The store features menswear collection ranging from graphic fleece, cargo, jacket, printed tees, shorts, etc. 

Speaking on the launch, Mr. Mukesh Soni, Business Head (India), Forever 21 said, “We are excited to unveil our all-new flagship Forever 21 store at Bangalore’s landmark shopping destination, `Phoenix Market City Mall’. At Forever 21, we are excited to bring the newest runway and catwalk trends, from Los Angeles to the fashionable young Indians at Forever 21’s hall-mark `sweet prices’. For our customers, we wish to keep up with the fashion setting including global requirements of comfort clothing.  

The Grand Launch at Forever 21: The brand is all ready to treat its fans with a series of exciting offers you simply cannot afford to miss! The First 100 shoppers will get an exclusive Forever 21 T shirt for just Rs. 99.The store will offer an attractive 21% off for the first one week from the Grand Launch on 23rd October. 

About Forever 21: 

Forever 21, Inc., headquartered in Los Angeles, California, is a fashion retailer of women's, men's and kids clothing and accessories and is known for offering the hottest, most current fashion trends at a great value to consumers. This model operates by keeping the store exciting with new merchandise brought in daily. Founded in 1984, Forever 21 operates more than 550 stores in 27 countries around the world.  

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About ABFRL: 

ABFRL is part of a leading Indian conglomerate, The Aditya Birla Group. With revenue of Rs. 5,249 cr. spanning retail space of 8.4 million sq. ft. (as of March 31, 2021), it is India’s first billion-dollar pure-play fashion powerhouse with an elegant bouquet of leading fashion brands and retail formats.The Company has a network of 3,212 stores across approximately 31,000 multi-brand outlets with 6,800+ point of sales in department stores across India (as of 31st March 2021). 

It has a repertoire of leading brands such as Louis Philippe, Van Heusen, Allen Solly and Peter England established for over 25 years. Pantaloons is one of India’s largest fast-fashion store brands. 

The Company holds exclusive online and offline rights to the India network of California-based fast fashion brand Forever 21. The International Brands portfolio includes - The Collective, India's largest multi-brand retailer of international brands, Simon Carter and select mono-brands such as American Eagle, Ralph Lauren, Hackett London, Ted Baker and Fred Perry. 

Van Heusen Innerwear, Athleisure and Activewear are establishing themselves as India’s most innovative and fashionable brand. The Company’s foray into branded ethnic wear business includes Jaypore and strategic partnerships with Designers ‘Shantanu & Nikhil’, ‘Tarun Tahiliani’ and ‘Sabyasachi’. 

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