Saturday, December 16, 2023

Yamaha Launches The Much-Awaited R3 And MT-03 In India

-      The Supersport bike R3 flaunts R1 inspired looks and track-oriented design while the torque-rich MT-03 offers the distinct MT look with bold front face design

-      Both the motorcycles come equipped with 321cc liquid cooled engine, Upside Down Front Forks, LCD instrument cluster, LED headlight & taillight, LED Indicators, etc.

-     The models will be imported as CBUs and will be sold through select Blue Square showrooms.

India Yamaha Motor (IYM) Pvt. Ltd. is thrilled to announce the launch of the much-awaited models – the track-oriented R3 and the street fighter MT-03 in India, as part of its heart-revving brand campaign - The Call of the Blue. These two iconic motorcycles truly represent Yamaha’s Racing DNA and underscore the brand’s unwavering commitment to advancing the premium motorcycle segment in the Indian market. The brand aims to meet the elevated expectations of legions of riding enthusiasts seeking pure motorcycling experience, maximum performance, and racing pedigree from their motorcycles.

The latest additions to Yamaha’s portfolio, both the models aim to fulfill the growing aspirations of young R15 and MT-15 customers in India. The all new R3 and MT03 boasts a powerful 321cc liquid cooled, 4-stroke, in-line two-cylinder, DOHC and 4-valve per cylinder fuel injected engine that produces 30.9 kW (42 PS) at 10,750rpm of maximum power and 29.5 Nm (3 kg-m) at 9,000rpm of maximum torque. Additionally, both the bikes feature, such as light-weight diamond frame, Upside Down Front Forks, long swingarm and mono-cross rear suspension, multi-function LCD instrument cluster, and LED headlight, taillight & turn signal light. The R3, with strong genetic links from YZR-M1, is built to thrill even hardcore motorcyclists, while the MT-03, with its daring and audacious artwork, attracts those looking for torque and agility in their ride.

Commenting on this remarkable day, Mr. Eishin Chihana, Chairman of Yamaha Motor India Group of Companies said, “As an integral aspect of the 'The Call of the Blue' brand campaign, Yamaha is committed to strengthen its premium segment range by introducing models that appeal to the need of young Indian consumers. The R-series and MT-series models enjoy a huge fan base in India because of their superior performance and iconic design. These Yamaha fans have been waiting for a long time to elevate their riding experience with the larger displacement models in this series. In alignment with this dedication, we are excited to announce today the launch of our latest – supersport bike, R3 and hyper-naked, MT-03 in India. We are confident that both these models, showcasing Yamaha’s cutting-edge technology and innovation, will undoubtedly captivate the interest of our young customers in the country and offer them a thrilling ride experience. With the addition of these step-up models in the R-series & MT-series, we look forward to further nurture the growing premium motorcycle segment in India.”

The R3 has been developed in line with the product concept of “Ride the R Anytime”. The track-oriented characters of the latest Yamaha R3 offer excellent riding confidence, quick-revving performance, and high-rpm efficiency. A near 50/50 weight distribution – ideal setup for supersport bikes – exacted in the latest Yamaha R3 smoothly takes care of the handling performance. The handlebar crown is made of cast aluminum and presents a natural steering feel, while the fuel tank cover ensures unity between the rider and machine. Moreover, the design provides better aerodynamic efficiency with the combo of fairings (cowlings), windscreen, cross layered wing and air duct work that directs airflow to the radiator; everything is an aesthetic pleasure.

The MT-03 comes from the legendary hyper-naked family and is a true master of torque. It has been developed under the concept of “MTs that stimulate your Pride - The Evolution to a True MT Sibling”. This version of the MT-series carries an aggressive design bringing the bold front face with twin-eye positioned lights and yet another distinct “MT” look. Fuel tank area bodywork is well thought-out, offering a sense of size and volume for a big-bike appearance that accentuates the masculinity of the bike. Additionally, offers a snug fit and comfortable sitting position to the rider. The tightly packed look for the front assembly further emphasizes the “mass-forward” body design image highlighting the best of MT family.

Both the motorcycles, which is going to elevate the supersports experience of Yamaha customers, feature a compact and lightweight diamond frame chassis offering optimum balance of strength and rigidity, neutral handling, and easy maneuverability in traffic. Equipped with the all-aluminum DiASil cylinder with offset design and highly heat resistant pistons, they ensure stable engine performance with excellent heat dissipation and reduced horsepower loss. Additionally, the 573mm long swingarm along with mono-cross rear suspension and Upside-Down Front Forks ensure riding confidence. Not just that, the dual-channel ABS lets you ride confidently on any kind of road, while the powerful disc brakes – 298mm at the front and 220mm at the rear provides excellent stopping power with plenty of feel at the lever.

Price and Availability

The R3 and MT-03 both are exemplary specimens of Japanese technology and Yamaha’s multi-decade expertise in producing power-packed and exciting two-wheelers. These models will be available in India as Completely Built-Up Units (CBUs) and will be exclusively sold through select Blue Square dealerships of Yamaha. The customers can book both these models only at India Yamaha Motor’s Website – from 15th December onwards.

Yamaha will continue to carry forward the rich legacy of the popular sports bike with such exciting upgradations, thereby enriching the overall experience of the biking enthusiasts in India.

About Yamaha Motor India Group of Companies

Yamaha Motor made its initial foray into India in 1985 as a joint venture. In August 2001, it became a 100% subsidiary of Yamaha Motor Co., Ltd, Japan (YMC). In 2008, Mitsui & Co., Ltd. entered into an agreement with YMC to become a joint investor in India Yamaha Motor Private Limited (IYM). IYM's manufacturing facilities comprise State-of-the-art plants at Surajpur (Uttar Pradesh) and Kanchipuram (Tamil Nadu). The infrastructure at these plants supports the production of motorcycles and parts for the domestic as well as overseas markets. YMC has established its subsidiaries - Yamaha Motor Research and Development India Pvt Ltd. (YMRI), Yamaha Motor India Sales Pvt Ltd. (YMIS) and Yamaha Motor India Pvt Ltd. (YMI) in India to independently support IYM in the development, sales & marketing of its products and overall business planning & regional control respectively.

Presently, its product portfolio includes YZF-R15 V4 (155cc), YZF-R15S V3 (155cc),  MT-15 V2 (155cc); Blue-Core Technology-enabled models such as FZS-Fi Version 4.0 (149cc), FZS-Fi Version 3.0 (149cc), FZ-Fi Version 3.0 (149cc), FZ-X (149cc), AEROX (155cc) and scooters like Fascino 125 FI Hybrid (125cc), Ray ZR 125 FI Hybrid (125cc), Ray ZR Street Rally 125 FI Hybrid (125cc).

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