Country’s largest commercial bank, the State Bank of India (SBI) has announced its collaboration with cricketing legend Mahendra Singh Dhoni, as the bank's official Brand Ambassador.
As the brand ambassador of SBI, MS Dhoni, will play a pivotal role in various marketing and promotional campaigns. His remarkable capacity to maintain composure in stressful situations and his renowned ability for clear thinking and rapid decision-making under duress makes him the ideal choice that resonates with SBI, to connect with its customers and stakeholders across the country. This association symbolizes the bank's commitment to forging deeper connections with its customers, reflecting the values of reliability and leadership.
On the occasion, Mr. Dinesh Khara, Chairman, SBI said, "We are pleased to onboard MS Dhoni as Brand Ambassador of SBI. Mr. Dhoni’s association with SBI as a satisfied customer makes him a perfect embodiment of our brand's ethos. With this partnership, we aim to reinforce our commitment to serving the nation and our customers with trust, integrity, and unwavering dedication."
About State Bank of India:
State Bank of India is the largest commercial bank in terms of assets, deposits, branches, customers, and employees. It is also the largest mortgage lender in the country which has so far fulfilled the home buying dreams of over 30 lakh Indian families. The home loan portfolio of the bank has crossed Rs. 6.53 lakh crore. As of June 2023, the bank has a deposit base of over Rs. 45.31 lakh crore with CASA ratio of 42.88% and advances of more than Rs. 33 lakh crore. SBI commands a market share of 33.4% and 19.5% in home loans and auto loans respectively. SBI has the largest network of 22,405 branches and 65,627 ATMs / ADWMs in India with 78,370 BC outlets. The number of customers using internet banking and mobile banking stand at 117 million and 64 million respectively. With SBI’s digital strategy right on track – the bank witnessed 63% of new savings accounts opened through the integrated digital and lifestyle platform YONO in FY23. SBI observed 23,400 new digital savings bank accounts being opened per day via YONO in the quarter ended June 2023. YONO, which has more than 6.36 crore registered users, witnessed more than 1 crore average daily logins in Q1 FY24. In terms of digital lending, the bank disbursed pre-approved personal loans worth Rs. 5,428 crore through YONO in the same period. SBI also has the highest number of followers on Facebook and Twitter amongst all banks worldwide.