Thursday, November 2, 2023

Home Credit Unveils Diwali Campaign #KhushiyonKaShubharambh

* The new AV released under the brand thought of #ZindagiHit showcases Home Credit India as an enabler of fulfilling aspirations, helping customers celebrate life without the need to worry about financial constraints. 

Home Credit India, a local arm of the leading global consumer finance provider, unveiled its festive campaign "#KhushiyonKaShubharambh" under the brand thought of #ZindagiHit today. This heartwarming campaign reaffirms Home Credit India's leadership in the low-to-mid ticket size finance for mobile handsets & consumer durables and showcases the brand's commitment to helping its customers achieve their financial aspirations by supporting them in making their loved ones' dreams a reality during this Diwali. The new AV is LIVE across digital platforms including Home Credit India’s social channels such as Facebook, Instagram, X (formerly known as Twitter), YouTube & LinkedIn.  

The AV opens with a voiceover saying, "Tyohar, inke rang hai anek aur khushiyon ke zariye hain hazaar," (festivals, countless colours and thousand ways to celebrate) accompanied by visuals of a house with name plate of – Mr & Mrs Sharma.. This sets the stage for a series of vignettes that capture the essence  of the Diwali spirit. In one vignette, a teenage daughter receives a new phone, which will give wings to her aspiration to become an influencer. In another vignette, a woman walks into the kitchen and sees a brand-new refrigerator, which ignites her long forgotten dream of becoming a caterer. The delivery of a LED TV at their doorstep further brightens the festive mood. Each gift comes with a Home Credit smile symbol card, bearing the inscription Happy Diwali. As the family gathers around to celebrate, they warmly embrace Sharmaji, the man who made all these dreams come true, with the help of Home Credit India. The video concludes with the narrator's voice, affirming, "Jab apno ki khwahishein hoti hai poori, toh ban jaate hain ye tyohaar aur bhi shaandaar." (When the wishes of your loved ones are fulfilled, the festival becomes more spectacular)  

Speaking on the new campaign, Ashish Tiwari, Chief Marketing Officer of Home Credit India, said, " Home Credit India is not just a financial services provider; we are a partner in fulfilling our customers' aspirations. As we unveil this campaign, we want to emphasise that it's not just about addressing financial needs; it's about adding joy to the festive season through our safe, trustworthy, easy and quick financing services. With our extensive presence, superlative consumer experience, state-of-the-art digital assets and financial literacy initiatives, we strive to be the beacon of responsible lending in India." 

In essence, the campaign is about Home Credit India sharing its bond with each of its customers as a financial catalyst, by making access to financial services easier and empowering customers for a brighter future. The tone and feel of the campaign embody essential values such as optimism, progress, trustworthiness, transparency, and the role of an enabler, making Home Credit India as the preferred choice for consumer durable loans. 

Over the past decade, Home Credit India has established a robust brand presence in the country, currently serving customers in more than 625 cities. With a vast network of 53,000 points of sale (PoS) and a steadily growing customer base of 16 million, Home Credit India has solidified its position as a responsible consumer lender. Furthermore, Home Credit India has actively engaged with over 3 million individuals through its financial literacy campaign, "Paise Ki Paathshala." This initiative is dedicated to fostering a culture of responsible borrowing in society, reinforcing Home Credit India's commitment to responsible lending practices. 

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