· Repose Mattress Pvt Ltd is one of India’s fast growing mattress manufacturers
· They have a network of 1,500 dealers in India
· Prabhu Deva has been signed on as their brand ambassador
· They are launching 2 variants of SmartGRID, a latest mattress product with Japanese patented technology
· Repose plans to increase their turnover to Rs. 200 cr this financial year, from Rs. 100 cr.
Established in November 2012 with factories in Coimbatore, Pune and Meerut, Repose Mattress Pvt. Ltd. is one of the country’s fastest growing mattress manufacturers. With 400 employees and a network of 1,500 dealers across their sales regions in India, Repose had a turnover of Rs. 103 crores in the last financial year.
Having begun with the manufacture of spring mattresses, Repose have added coir and foam mattresses to their offerings. Known for their innovations in the mattress space, many of their specialist products target niche markets.
“We have signed up Prabhu Deva, the dance superstar, as our brand ambassador. He has a fan following across the country and Repose aims to use his stature to help us become a national mattress brand. We have recently launched a series of promotions featuring him on TV and streaming platforms,” said Mr. Ramanath Bhat, COO, Repose Mattress.
In keeping with their innovative offerings and in line with their brand philosophy of Wake up to Fresh Ideas, and in order to increase market share, Repose is now launching the latest in their line of mattresses – the SmartGRID mattress.
“The SmartGRID mattress is based on technology that has been developed by the Defence Research and Development Organization (DRDO). It is made up of hyper-elastic polymers using cutting edge technology in the fields of material science and sleep science. It is the biggest disruptor in the Comfort Technology space,” said Mr. Balaji V, CMO, Repose Mattress
Benefits of SmartGRID technology:
o The mattress is soft exactly where the body needs it - the shoulders and hips area – and firm where the body needs stronger support – in the back area.
o There are 2,500+ air channels which results in a temperature neutral grid design that keeps the mattress cooler.
o SmartGRID provides instant support to bodily movements resulting in reducing tossing and turning and an undisturbed sleep.
o The mattress is durable and doesn’t sag over time and stays in its natural form for a long time
The SmartGRID Product Range
Two variants are currently being launched:
1. Pockeded Spring with Grid Mattress
2. Foam with Grid Mattress
Repose Mattress have an extensive range of mattresses apart from the SmartGRID product and will be expanding into other areas of the country in the immediate future.
“Currently catering primarily to the south Indian market, Repose is expanding into new territories in North India. We aim to have a presence in Delhi, Punjab and Haryana and add 200 more dealers in the process. We are, now, actively considering establishing another factory in Bhubaneswar, Odisha. Our objective for this financial year is to have our turnover increase to Rs. 200 crores,” said Mr.Ravi Pandith, VP – Sales & Business Development, Repose Mattress.
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