Tuesday, May 31, 2022

Godrej Interio’s Kitchens Aims To Grow At 22% CAGR For Next 5 Years

Godrej & Boyce, the flagship company of the Godrej Group, announced that its business Godrej Interio, India’s leading furniture solutions brand, in home and institutional segments, plans to grow its kitchen category at 22% CAGR for the next 5 years. The business is witnessing tremendous growth in modular kitchens across India along with a steep rise in tier 2 and 3 cities since the pandemic. They clocked a staggering 35% growth in the eastern region in the last year alone. Given the demand, Godrej Interio is geared up to meet the rising demand through their new manufacturing facility at Khalapur, Maharashtra that can produce up to 250 kitchens per day.

Godrej Interio’s Khalapur plant manufactures ‘Steel chef’, a one of its kind modular steel Kitchen catering to the mid segment. These kitchens have the strength of steel and can be combined with the aesthetics of wood and are compatible with wide range of accessories and hardware as per the customer’s preferences. In addition to this, the plant also manufactures kitchen accessories like the Neo Smart Chimney which are indispensable to modern modular kitchens in India.

Subodh Mehta, Senior Vice President (B2C), Godrej Interio said “In the last two years, kitchens became central to not only food preparation but also culinary experimentation. Therefore, time spent in the kitchen grew significantly. Additionally, we also see a need for larger units, technology integrated accessories and hardware. Today, customers are looking for efficient kitchen solutions which are high on functionality and easy to use. Similarly, customers are also looking for materials which are durable, hygienic and easy to maintain like steel and marine ply. Also, we see a new trend with 27% of the builders now offering a fully functional Kitchen in new apartments. Poor ventilation, heat, and the use of strong aromatics in Indian food make cooking a time-consuming and sometimes difficult experience. The Godrej Interio’s kitchen plays a crucial role in alleviating these common pain points while also adding to the aesthetic look of your kitchen.”

He further added "We offer consumers a wide selection of designs, accessories, materials, and finishes to pick from our in-house Design and Manufacturing facility in Khalapur. All of our products come with a 15-year warranty and combines style with ease, making cooking a delight. The modular kitchen business is expected to grow rapidly and in this category, we have aggressive growth ambitions with a CAGR of 25% in FY22-23."

About Godrej Interio:

Godrej Interio is India’s leading premium furniture brand in both home and institutional segments with a strong commitment to sustainability and centers of excellence in design, manufacturing and retail.

Led by the largest in-house design team in the country in the furniture category and awarded with 34 India Design Mark Awards till date, GODREJ INTERIO aims to transform spaces with its thoughtfully designed furniture to create brighter homes and offices with products that have the highest design quotient in aesthetics, functionality and technology. With consistent pursuit of excellence and a special focus on health and ergonomics, GODREJ INTERIO’s product portfolio comprises of a wide range of solutions

Today, we design and manufacture furniture for office spaces, homes, educational institutes, healthcare facilities, laboratories and more. Along with furniture we offer Audio Visual and 360 Degree Turnkey solutions. Each of our product range revolves around comfort and aesthetics while delivering well-designed, long lasting and functional furniture solutions. In short, Godrej Interio helps the consumers to make every space the perfect setting for their myriad moods and moments.

Currently present in over 650 cities with 250 exclusive showrooms and 800 dealers, is one of the largest divisions of Godrej & Boyce Mfg. Co. Ltd., part of the Godrej Group, one of India's largest engineering and customer product groups.

Godrej Interio has 7 manufacturing facilities situated at Mumbai, Khalapur, Haridwar, Shirwal, and Bhagwanpur. GODREJ INTERIO’s Shirwal Plant is Green Co Platinum Certified, and Mumbai Plants are Green Co Gold Certified. GODREJ INTERIO is widely known for its comprehensive sustainability certifications for its products in furniture category.

GODREJ INTERIO commitment to the environment has resulted in manufacturing products with lesser environment footprint. Our pioneering efforts include designing less environment burdening products, usage of eco-friendly materials and setting up less polluting and consuming processes, ensuring eco-friendly packaging and transportation and finally the extended responsibility of recycling/reuse of used furniture and scrap, thus ensuring a lifecycle approach to green. GODREJ INTERIO has the widest range of green choices for our customers which not only includes products but also services such as green interiors and recycling.

The brand boasts of noteworthy awards received so far- CII Exim Bank Award for Business Excellence 2016, Superbrands 2017-18, Reader’s Digest Most Trusted Brand 2018 Gold (Home Furniture and Modular Kitchen), TRA’s India’s Most Consumer focused brand 2019, GreenCo Star Performer Award 2019, National Energy Leader Award at CII National Award for Excellence in Energy Management 2018.

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