Monday, August 2, 2021

Jaquar Group Gives Additional Mandate For Global Presence To Social Beat

Jaquar Group, India’s largest Bathroom and Lighting Solutions' brand, has partnered with Social Beat, a digital growth partner to top brands in India, to widen their consumer base globally for their complete bathroom destination showroom, Jaquar World, in addition to the digital mandate for the Indian market.

According to the mandate, Social Beat will help Jaquar World address the global market and grow their brand awareness through social media. With over 18 stores in all major cities around the world, Jaquar World aims to attract more customers to visit these stores and Social Beat will aid Jaquar World achieve the goal through social media campaigns on Instagram, Facebook and LinkedIn as well as performance marketing for priority countries. 

Jaquar World is a one-stop destination where one could walk in, conceptualise their bathroom, choose from a plethora of aesthetic bathroom designs and even get professional help and design inputs in creating one’s dream bathroom. Through social media, Jaquar World is committed to reaching more customers digitally so that they visit the stores for a chance to make their dream bathroom a reality.

Jaquar World offers everything one could dream of in the bathroom space through two of its most respected global brands - the premium Jaquar and the ultra- luxurious Artize. Speaking on the association with Social Beat, Sandeep Shukla - Head Marcom – Jaquar Group Global Operations said, "Our journey towards scaling up online globally extends with Social Beat and we are happy to continue our association with this young and energetic team!”  

Jaquar has today become synonymous with luxury bathroom fittings and it has only grown steadily. With Jaquar World, the brand has tried to create an interactive space where art and design can meet functionality of a bathroom. “We are excited to extend the Made in India brand globally and we look forward to helping their new dream, Jaquar World, grow digitally, around the world" said Vikas Chawla, Co-Founder, Social Beat. 

About Jaquar Group

Jaquar Group is a rapidly growing multi-diversified ‘Complete Bathroom and Lighting Solutions’ brand with a turnover of INR 3562 Crores in 2019-20. Jaquar is one of the fastest growing bath brands in the world with presence in over 50 + countries across Europe, Middle East, Asia- Pacific, Africa and the SAARC region. Conceived way back in 1960, Jaquar Group today is an undisputed market leader in the organized bath fittings category with over 60% market share. Headquartered in Manesar, Jaquar Group has set up a one-of-a-kind environmental friendly office spread over a sprawling space of over 48,000 sq. m. (12 acres). The building has been awarded the LEED Platinum Certified rating from the United States Green Building Council (USGBC) for the headquarters, the highest level of green building certification awarded to a building. 

About Social Beat

Founded in 2012, Social Beat is a digital growth partner for hyper scaling start-ups and top brands in India. With a 250+ strong team of digital experts across Bengaluru, Mumbai, NCR and Chennai, they are India's fastest-growing independent digital marketing solutions company. They manage 3% of digital media investment in India and are Premier Partners with Google, Facebook, LinkedIn, Amazon. They work as extended growth teams at start-ups including Khatabook, mFine, boAt, Scaler, 

ZestMoney, Paytm, Pinelabs, Dhani, Chumbak, and with top brands including Bharat Matrimony, Jaquar, Tata Cliq, Hotstar, Himalaya, Sundaram Mutual, Give India and Isuzu on driving innovation through a combination of creativity and performance. They have bagged numerous awards from Google, ET Brand Equity, Foxglove, Digies, Advertising Club of Madras, Advertising Club of Bangalore and adjudged amongst the Fastest Growing Agency by Agency Reporter.

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