Wednesday, April 21, 2021

Reebok Launches The Floatride Energy Grow On Earth Day

* The Floatride Energy GROW: high-performance sustainable footwear made with castor beans, eucalyptus, BLOOM algae and natural rubber

Reebok releases the new version of its innovation in running footwear: Floatride Energy GROW, the plant-based running shoe for high-performance. It combines the award-winning Forever Floatride Energy model with the commitment and responsibility to protect the environment and strive to create a fitter planet.

Floatride Energy GROW is an industry leading shoe within Reebok´s [REE]GROW category which guarantees at least 50% of the used materials are plant-based. To keep the high-performance standards of the best-in-class running shoe, each component was researched and tested to deliver this innovative product. Key features include:

- Full performance running feel expected from the Forever Floatride Energy 3 model

- Castor bean midsole delivers responsive and lightweight cushioning

- Comfort flared heel collar and natural rubber outsole is durable and flexible

- BLOOM algae sockliner is molded for increased support and cushioning

- Eucalyptus upper is durable and breathable

- Total weight of 8.1 oz/230g women; 9.7 oz/275g men

"Running in the Reebok Floatride Energy GROW has been an eye-opener in seeing what's possible when you switch from traditional materials to plant-based,” said Joel Charley, COO Midnight Runners UK. “As far as I can tell, there is no sacrifice in performance, and certainly not in style. This no-compromise, sustainable approach is wonderful to experience as Reebok takes steps (no pun intended) towards doing their part for the future of our planet."

The World Earth Day is coming up on April 22nd and everyone has the power to inspire positive change. Reebok believes “what we´re made of matters” and adapts this to its products without sacrificing performance.

Reebok is focusing sustainability efforts under two pillars: [REE]GROW, which focuses on the creation of products from natural materials; and [REE]CYCLED, which focuses on creating products using recycled or repurposed materials. Reebok is committed to reducing virgin polyester from its material mix and eliminating it altogether by 2024. Find all information about Reebok´s sustainability mission and goals on the new platform:

The Floatride Energy Grow allows you to enjoy your daily allowance of speed with a helping of sustainability. Earth-friendly ingredients and all the lightweight, responsive cushioning, durability and traction you expect delivers for your run and our planet.

The Reebok Floatride grow collection is available now at select Reebok stores and online at starting INR 9,999.

Product imagery:           

About Reebok India

Reebok International Ltd., headquartered in Boston, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming that enable movement so people can fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s functional training, running, combat training, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market. 

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