Wednesday, April 21, 2021

Mamaearth Launches Its Annual ‘Goodness Report Card’ On The 51stEarth Day

* The goodness report card was released to highlight how the company with support of its customers have made a positive impact on the environment through sustainable choices.

Mamaearth, a toxin-free personal care brand has always stayed true to its promise of “goodness inside” since its establishment in 2016. This year, to highlight the importance of sustainable choices in business, they have launched their annual Goodness Report Card.

To celebrate the 2021 theme of ‘Restore Our Earth’, the report has been released to highlight the different ways in which the company has contributed to the environment. The report conveys the impact of the choices that the brand has taken such as planting trees, recycling more plastic that they use, eliminating the use of toxins in products, being animal cruelty-free and more.

Commenting on the initiative, Varun Alagh, Co-Founder and CEO, Mamaearth said,“We at Mamaearth strongly believe and follow the philosophy of goodness inside. Be it through our toxin-free and cruelty-free products or our social and environmental initiatives, we believe that goodness starts with the small choices that each one of us makes every day. For Mamaearth and our loyal consumers, every day is Earth Day and we will continue to stay true to our commitment to a better environment for everyone.”

With the support of their customers, Mamaearth has been adding a little goodness with their choices. They link a tree to every order on their website, and through this initiative of “Plant Goodness”, more than 1 lakh trees have been grown in the last 6 months already. They aim to plant 1 million+ trees within 5 years. They also ensure no toxins or harmful chemicals in their products with a list of 1,193 toxins on their watch out list when developing products. Over the past 1 year, they’ve also recycled 1,135 metric tonnes of plastic, which is way more than the plastic they use.

To celebrate Earth Day, they have also put all this up transparently on their website on their pledge page -

To launch the report card, Mamaearth also released a video.

You can watch the full video here -


Honasa Consumer Pvt Limited (HCPL), is a digital-first consumer brands company creating the FMCG conglomerate of the future. A company built on the values of Honesty, Natural ingredients, and Safe care, HCPL caters to the needs of millennial consumers through innovative products, evolved propositions, direct-to-consumer marketing, and e-commerce fulfillment. Currently catering to over 100 cities in India with brands like Mamaearth & The Derma Co., HCPL is building an ecosystem that helps benefit the consumers and community at large. Backed by Sequoia Capital India, Fireside Ventures, Stellaris Venture Partners, and Sharrp Ventures, HCPL is set to become a billion-dollar FMCG conglomerate in the next 5 years — spread across the globe but connected through a digital center of excellence. 


Founded by husband-wife duo Ghazal Alagh and Varun Alagh, Mamaearth is Asia’s first brand with Madesafe certified products that offer 100% toxin-free & natural baby care, skincare, and hair care products. Driven by innovation and using the best of science and Ayurveda, the brand caters to all personal care needs of young, aspirational, and increasingly conscious Indian consumers.  

In a short span of 4 years, Mamaearth has created a product portfolio of 150+ products packed with goodness inside, has reached over 5 million customers in 100 Indian cities, and is the fastest-growing FMCG start-up to hit a 300 Cr run rate in India. Mamaearth products are available on www. mamaearth. in, major eCommerce platforms like Amazon, Nykaa, Flipkart, and over 10,000 stores across the country. 

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