Thursday, April 22, 2021

Globale Media Supports “Made In India” Apps As They Witness Huge Boost Amidst The New Internet Boom

Leading AI-based mobile advertising platform, Globale Media has stepped up to support the Vocal for Local cause. In the last one year, the Indian app industry has grown enormously, and Globale Media is all set to support Indian advertisers. Recently, the company launched a new offering for app marketers, called Keyboard Search Ads. Apart from that, Globale Media has a variety of offerings for the advertisers such as App recommendation on OEM channels, Appography via P2P offline sharing apps, and exclusive placements with 100+ Top SDK partners. 

This initiative is aligned with the government’s latest encouragement in developing homegrown tech products and solutions as opposed to populating international alternatives. The push for a Made-in-India ecosystem was made right after the ban of Chinese apps and the launch of Atmanirbhar Bharat Innovate Challenge. 

During a time when the mobile advertising industry is growing at a rapid pace, Globale Media has taken an initiative to help hundreds of Indian apps to reach their target audience. Business and productivity apps had 7.1 billion downloads in 2020. The shift was observed not just in the volume of downloads but also in the type of apps that were downloaded. According to AppsFlyer’s recent article, Gaming, e-Commerce, Health, and Media are booming verticals in the Indian app ecosystem, with gaming apps being the new fad. The number of games played each month on average per user has increased 35% over last year – the highest worldwide. 

The app economy in India has surged because of a wave of increased internet and smartphone usage. 

Statista has predicted that over 500 million people in India will access the internet from mobile devices by 2023. During this point of rapid market maturation, Globale Media’s opportunity comes as a benefit to the Made in India app ecosystem.

Commenting on this, Mr. Bhavesh Talreja, Founder and CEO shared, “We are extremely happy to announce that Globale Media is empowering Made-in-India apps and is replacing the monopoly of international names. Amidst this second COVID wave, the Indian app ecosystem is seeing tremendous growth and we are extending our support to the advertisers with our variety of offerings."

Top app downloads by country, Q2 2020

Source: Sensor Tower

Recently, the company has reported a 500% increase in revenue since last financial year. Globale Media was recognized in the ‘Top 10 AdTech Start-ups of 2019’ that boosted its popularity amongst Indian advertisers and owing to their relationships with OEM and SDK partners, they have been able to provide app marketers with tremendous results. 

About Globale Media:

Globale Media is one of the largest AI-driven mobile advertising platforms that support advertisers aiming to reach their brand awareness and user acquisition goals. Through their direct partnerships with top OEMs, publishers, and app developers, Globale Media creates unique experiences for app marketers. They do it by ensuring 100% direct app traffic over mobile and OEMs utilizing their white-label technology that predicts app users based on their profiles. Globale Media accelerates enterprise growth by driving high-quality traffic to all major app verticals including gaming, e-commerce, lifestyle, utilities, social, education, entertainment, and others.

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