Friday, February 5, 2021

RB India And Grofers Join Hands To Launch ‘Deliver Safe Program’

RB (Reckitt Benckiser), a leading global consumer health and hygiene company, in partnership with Grofers, one of India’s leading online grocery retailers, announced the launch of ‘Deliver Safe Program’. RB India, in its collaboration with Grofers, has developed processes and protocols to meet the highest standards of cleaning and disinfection making it a first for the Indian e-commerce industry.

The ‘Deliver Safe Programme’ is built on 3 pillars: Products, Partnership and Protocols. RB will equip the Grofers team with its iconic brands - Dettol, Lizol and Harpic which have been tested by internationally accredited external laboratories and are proven to effectively kill more than 99.9% germs.

Speaking about the program, Mr. Narasimhan Eswar, Senior Vice President, RB Hygiene, South Asia, said, “At RB, we exist to protect, heal and nurture in the relentless pursuit of a cleaner and healthier world. Our collaboration with Grofers will help ensure a safer & hygienic platform for our online shoppers in these trying times. Our world class disinfectant products are proven to help break the chain of infection.

Commenting on the partnership, Albinder Dhindsa, CEO and Co-founder, Grofers, said, “We at Grofers are committed to building a life-long relationship with our customers, and for that, we are working on every possible measure to ensure their safety. Since the COVID-19 outbreak, safety and hygiene have become key consideration drivers for our customers. While we have already implemented multiple safety measures across operations, with our partnership with Reckitt Benckiser, we are now going a step further to ensure that every part of Grofers experience is safe for our customers and our team members. Our partnership with these iconic brands in hygiene (i.e, Dettol, Lizol & Harpic) will only dial up the confidence of our customers & help them shop with a lot of confidence & a sense of security.”

As part of the initiative, RB India will equip the Grofers team with Dettol Hand Sanitizers, Dettol Disinfectant Spray, Lizol Disinfectant Surface Cleaner and Harpic Toilet Cleaner. Grofers will be sending out app notifications, e mailers, social media messages in addition to a Grofers in-app communication about the program to reassure the consumers about the hygiene protocols followed. Customers will also receive leaflets with their delivery, in sealed and hygienic bags, documenting the safety and hygiene processes undertaken.


RB (Reckitt Benckiser) is driven by its purpose to protect, heal and nurture in a relentless pursuit of a cleaner, healthier world. Our fight is to make access to the highest-quality hygiene, wellness and nourishment a right, not a privilege, for everyone.

RB is proud to have a stable of trusted household brands found in households in more than 190 countries. These include Enfamil, Nutramigen, Nurofen, Strepsils, Gaviscon, Mucinex, Durex, Scholl, Clearasil, Lysol, Dettol, Veet, Harpic, Cillit Bang, Mortein, Finish, Vanish, Calgon, Woolite, Air Wick and more.  20 million RB products a day are bought by consumers globally.

RB’s passion to put consumers and people first, to seek out new opportunities, to strive for excellence in all that we do, and to build shared success with all our partners, while doing the right thing, always is what guides the work of our 40,000+ diverse and talented colleagues worldwide.

About Grofers:

Grofers is one of India’s leading online grocery platform which is making quality products affordable & easily accessible for the Indian consumers. It uses its in-house technology platform to manage a network of over 12,000 partner stores that enable the company to run a fast and lean supply chain - from manufacturers straight to consumers. Grofers utilizes its efficient supply chain to deliver quality products to consumers every single day. A majority of these products are sourced from over 800 small and medium manufacturing enterprises across the country.

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