India’s largest micro-blogging platform ‘Koo’ announces its partnership with Jan Ki Baat to further reach and encourage Indian audiences to express their thoughts and opinions on everyday trending news.
As part of the partnership, Pradeep Bhandari will use Koo, as a platform to run opinion polls, post the latest updates on election analysis and allow followers on Koo to express their thoughts and opinions on the elections. All you need to know about the upcoming elections in Bengal, Tamil Nadu and other states will be shared by Pradeep Bhandari on the platform. This election year Jan Ki Baat will initiate conversations in regional languages, set the agenda & shape the narrative on Indian politics and Indian elections through factual, educative, data driven on-ground analysis through the Koo platform. Koo and Jan Ki Baat partnership will be seen on the Koo App and across Jan Ki Baat platforms starting 1st February 2021.
Aprameya Radhakrishna, Co-Founder and CEO of Koo, said “Pradeep is the master of election result predictions and his on the ground approach is what the youth of India would love to follow. The tie up with Pradeep and Jan Ki Baat will allow a vast audience who love local Indian languages to connect with him as he travels across India to bring the latest on elections in Indian languages on Koo.”
Pradeep Bhandari, Founder and CEO, Jan Ki Baat said, “As India completes 75 years of independence in 2022, Indian languages will strongly shape & dominate the discourse of patriotic youth of India. I have personally experienced the power of Indian languages while travelling across 400 constituencies & connecting with people. Collaboration with 'Koo' will help 'Jan Ki Baat' reach the masses and involve them in this patriotic journey.”
Jan Ki Baat and Koo will collaborate with Koo editorially and seamlessly integrate their content. Koo is an award winning app which has won the Aatmanirbhar Bharat App award, Google Play Store’s Best Daily Essential App of 2020 and has had a special mention by the Prime Minister in his Mann Ki Baat. Koo is a perfect example of the quality of product and team that has taken up the call to build India’s own tech ecosystem.
Koo was founded in March 2020, as an inclusive micro-blogging platform in Indian languages where people from across different regions in India can express themselves in their mother tongue. Just 10% of India speaks English. 90% prefer Indian languages. There’s no place on the internet for them to express themselves in their native language and discover others from the same community. Koo provides a voice to Indians who prefer Indian languages. This is how Koo has become a game-changer that is available in multiple languages such as Hindi, Kannada, Telugu, Bengali, etc.
About Jan Ki Baat:
'JAN KI BAAT' is India's youngest and most followed brand on psephology, political analysis and data insights. It was founded in the year 2017 by the dynamic and popular media entrepreneur, PRADEEP BHANDARI. Since its inception in 2017, JAN KI BAAT led by PRADEEP BHANDARI has predicted 16 out of 18 elections in India accurately. As the name suggests, 'JAN KI BAAT' is strongly connected with citizens on the ground, it understands, analyses and decodes their pulse to predict its impact on Indian polity. 'JAN KI BAAT', a unique brand, has gained immense popularity among masses because of PRADEEP BHANDARI's electrifying TV presence. His sharp political analysis and accurate prediction rate even earned him the 'election wizard' moniker on National Television.