ZEE5 Welcomes India on HiPi; A Stairway for the Next Billion Indian Creators to Stardom

 

Platform for Stardom 

* ZEE5, India’s Entertainment Super-App presents a destination for all age Indian creators ~

* HiPi onboards 400+ influencers, with 70+ Zee TV celebrities and will add 100+ by December 2020~

An Atmanirbhar Bharat! A statement, a dream, a vision that many Indians today envisage to achieve. From Indian organizations to Individuals, all are aspiring to make this self-reliance mantra a reality. ZEE5, India’s very own Entertainment Super-App began this journey over a year and a half ago to make it a reality wherein, it could present to the next billion Indians, a platform to create fun and entertaining content – connect with their millions of fans and stand a chance to step into the real fandom world.

A platform which will be the official Home of Entertainment and Entertainers!

Today, ZEE5’s much awaited project, is getting launched with the Beta rollout of HiPi - the short video platform, that promises to engage billions of Indians to embark on a journey from just being a FAN to achieving FANDOM! In the era of the Atmanirbhar Bharat, where users can be themselves and have fun in a brand safe, extremely creative and happy environment. HiPi is a perfect platform for content consumers, to content creators.

The platform has been envisioned and created in India for the diversely unique Indian audience after extensive research. A home to multiple features, that enables the users to showcase their talent through various unique filters and effects, also discover, follow and appreciate content that is being created by others. The unique format and technology that HiPi has integrated with its interface and navigation will allow users to create videos up to 90-seconds. A full-fledged release will be done in a phased manner with the Beta version for Android going live today, followed by the iOS version in the coming weeks.

Speaking on the momentous launch, Mr. Tarun Katial, CEO, ZEE5 India said, “The launch of HiPi is a proud moment for us as the short video platform was developed in India keeping with the ethos of Atmanirbhar Bharat. HiPi revolutionizes the entertainment experience, by giving a universally accessible platform to unmask the latent talent present inside each of us, taking us from being a Fan to Fandom! Continuing with a focus on customer centricity, HiPi will help Indians to connect with their millions of fans and stand a chance to step into the real Fandom world. A platform which will be the official Home of Entertainment and entertainers! As we go live today, HiPi takes ZEE5 one step closer to its ambition of becoming India’s Entertainment Super-App!”

Echoing these sentiments, Mr. Rajneel Kumar, Business Head - Expansion Projects and Head of Products, ZEE5 India added, “The vision for HiPi stemmed from an idea to further grow ZEE5 as a one-stop destination for the new and dynamic India. And a lot of care has been taken to build this platform to enable a creatively charged environment which simultaneously empowers the creators, users, brands and viewers alike. The framework of the platform has been created to encourage more creativity and engagement while also making sure that the security and safety of our users are never compromised. It is a platform truly made in India, made for India.”

HiPi has added various security features to make sure that safety is never compromised. With the entire framework made such, it is truly set to empower India by giving the audiences a platform where their talent will get the stage and reach; and even allow brands to discover and connect with a diverse set of audiences across the length and breadth of the country.

HiPi promises to be a platform that will redefine content creation and curation. It will be a  platform where every Indian will have a chance to showcase their creativity and announce their arrival in the global creative arena.

Phoenix Shopping Festival is Back with a Bang from from August to September 2020

With the festive season just around the corner, Phoenix Marketcity is all geared up to offer its customers an experience of a lifetime with its third edition of “Phoenix Shopping Festival”. Just like the previous two seasons, this year’s edition spans over from August to September 2020 and is filled with shopping, entertainment, amazing food, surprises, winning fabulous prizes and lots more. 

This year, Phoenix Shopping Festival gets more rewarding with INR 1cr worth prizes to be won on shopping, along with the entire mall on up-to 60 percent off. It is pouring deals at Phoenix Marketcity where one can shop for Rs. 10,000 or above and stand a chance to win grand prizes like Hyundai Creta Car, Harley Davidson Bike and much more. There is more when a customer shops for Rs. 50,000 or above stands the chances of winning assured gifts like gold coins, mobile phones, Swarovski products, TV, Fridge and much more. Shopaholics can get their hands on the latest styles of the year at the End of Season Sale and get up to 60% off. Shop from more than 300 luxurious brands and revamp your closet with your favorite outfits, jewelry, footwear, bags and much more. 

Apart from this, Phoenix Marketcity has also introduced contactless parking and contactless dining to ensure minimal human interaction. Contactless Dining is a unique and safe dining experience which has minimized human contact by eliminating the use of high-touch elements at restaurants in the food court. This technology makes the entire process, from ordering to payment seamlessly digital. 

Commenting on the launch of Phoenix Shopping Festival Season 3, Mr. Gajendra Singh Rathore, Sr. Centre Director said, “This Year Phoenix Shopping Festival 3rd edition is pepped up with days of happiness, shopping, and dining. To make sure Phoenix Marketcity is the right place to be this festive season, we are practicing all the preventive steps and have set stringent SOPs that are constantly monitored to give our customers a safe and happy shopping experience” 

This Shopping festival, Phoenix Marketcity is also offering concierge services like the Curbside service for its customers who may want to shop at the mall at the comfort of their homes. Curbside service ensures comfort and convenience to consumers by offering a seamless retail experience designed with safety in mind. The Curbside pickup desk has been set up keeping in mind minimal interaction and trouble-free experience to get the shopping orders picked. Shopping enthusiasts can place their shopping orders through the Whatsapp application platform by just sending a ‘Hi’ on WhatsApp number +91 6366940002 where a personal shopper shall assist customers immediately. The service platform will direct customers to select merchandise and products from their catalogues or through assisted virtual shopping. Customers can shop from the favourite brands and make payments online while easily enquiring about, timings and delivery with a chatbot to respond to frequently asked questions and connect with individual stores for brand related queries at the same time. The orders would be ready for a contactless Curbside pickup at an allotted time. Another modest initiative is Phoenix @ Doorsteps which is basically a home delivery service where customers will get their shopped bags delivered at their doorsteps. 

To ensure safe and peaceful shopping, the mall has been thoroughly sanitized, each customer and staff are mandatorily checked for temperature before entering. There are thermal scanners which scan the body temperature and sanitizing footwear mats at the entry points, frequent sanitization of touch points. In accordance with global guidelines, social distancing is mandatory, as will be wearing masks by both customers and staff throughout their stay at the mall. Sanitizers have been placed at multiple locations and customers are encouraged to use them regularly. The staff too has been trained in enforcing these safety guidelines. In addition to their own safety, the staff & our retail outlets shall ensure that the guidelines are being followed across the mall. Only a limited number of customers are allowed into the mall and inside lifts, escalators at a time. In a mall with 1 million sq ft area, social distancing is practised at its best. Digital transactions are preferred over cash transactions. 

With a host of safety initiatives, Phoenix Marketcity invites all its patrons to be a part of this magnificent festival to shop their heart out. 

About Phoenix Marketcity Bengaluru 

Classified as a “Larger Lifestyle Engagement Destination”, Phoenix Marketcity Bengaluru offers visitors an array of unforgettable experiences. With its truly international look and feel, tastefully done interiors and the best of food, fashion, and entertainment from the world over, Phoenix remains ‘The’ destination for the premium discerning customers of the city as well expats. With over 300 stores, representing an exhaustive mix of International, National and Regional premium brands, the mall offers the most comprehensive and compelling lifestyle shopping experience in Bangalore. More than just a Mall, Phoenix Marketcity, Bengaluru is in fact a veritable melting pot of fascinating cultures, beautiful clothing, and high-end couture. It is a city within a city, an urban space where retail, entertainment and leisure offerings co-exist. 

Discovery Plus Drops Line-Up of Exciting Titles to Celebrate Independence Day with Tales of Valour Documenting War Stories

Discovery Plus, India’s first aggregated real-life entertainment streaming app, which offers of thousands of hours of exclusive content across 40+ genres including Science, Adventure, Military, Survival, Food and Lifestyle, further strengthened its offering in the armed forces led content by dropping new episodes of Tales of Valour in the month of August. Beyond Tales of Valour, another series which will enthrall audiences seeking investigation led content is ‘Autopsy: The Last Hours Of…’ which will explain what killed some of the most famous celebrities including the likes of Michael Jackson, Elvis Presley, Whitney Hoston & Anna Nicole Smith. While, Planet Child, a three-part series, delves into the way children experience life exploring areas such as risk-taking, independence, morality and gender awareness.

Independence day special

Discovery Plus, in a short span of time, has augmented its position as the hub of armed forces led content. The line-up includes documentaries such as ‘India’s Paratroopers – Earning the Badge’, ‘Revealed: LOC’,’ Battle Ops’, ‘Revealed: National Defence Academy’, ‘Revealed Siachen’,‘1965: India’s Battles and Heroes’ and Breaking Point franchise on Air Force Academy, Indian Submariners, High Altitude Warfare School, Women Fighter Pilots and Commando School Belgaum.

The OTT platform will add new episodes of Tales of Valour this August focusing on

* Battle of Namka Chu releasing on August 05- During the Indo-Sino war of 1962, the Indian army fought in unfamiliar terrain. Celebrate the sacrifice of Subedar Dashrath Singh who lived to tell his tale of valour.

* Battle of Rezang la releasing on August 10 - The battle of Rezang La in 1962 was one of the toughest battles fought in the highest of mountains. Rezang La was the last stand of the C Company of 13 Kumaon, during the Sino-Indo War in 1962 where only about 120 Indian soldiers went up against Chinese troops.

* Battle of Longewala releasing on August 15- The Battle of Longewala was fought during the Indo-Pakistani War of 1971. Major Kuldip Singh Chandpuri and his brave band of soldiers led the defence at the Indian border post of Longewala, against the Pakistani forces.

* Battle of Asal Uttar releasing on August 24- The Battle of Asal Uttar was one of the largest tank battles fought during the Indo-Pak War of 1965.

* Battle of Haji Pur and Dograi releasing on August 31- In the second Indo-Pak war, India launched many aggressive operations to push the enemy out. The courageous capture of Haji Pir Pass and Battle of Dograi were part of it.

Other highlight shows which will keep audiences hooked include

Autopsy: The Last Hours Of…:

This Discovery Plus exclusive looks at crucial medical evidence that explains what killed some of the most famous celebrities as a forensic pathologist attempts to understand what their last days looked like. Celebrities covered in the series include Michael Jackson, Elvis Presley, Whitney Hoston & Anna Nicole Smith.

Planet Child:

This three-part series, streaming exclusively on Discovery Plus, delves into the way children experience life. The series explores key areas such as risk-taking, independence, morality and gender awareness in a range of scenarios, in order to understand how the development of kids is influenced by how they are raised and where they live.

Restaurant Stakeout

Willie Degel is known for running a tight ship at his restaurants. His secret: cameras canvassing every inch of his restaurant, allowing him to keep a close eye on his floor, staff and patrons. Starting August 24, Restaurant Stakeout follows as Willie takes his practices to troubled restaurateurs looking to find and rectify the hidden problems that lie within their establishments.

Mountain Life

The series follow families who want to get away from the hustle and bustle as they search for the ultimate mountain retreat. From the wooded peaks of the East Coast's Blue Ridge to Hawaii's tropical Mauna Loa, there are remote mountain locations you didn't even know existed.

Killer Whales: The Mega Hunt

Killer Whales: The Mega Hunt takes you inside the world of the predator that rules the oceans. Orcas – also known as killer whales - confidently and effortlessly stalk their prey fearing no other living creature. This fascinating programme streaming on the app on August 28, will give you an insight into how they live, feed and hunt; as well as a variety of incredible facts about their anatomy, behavioural traits and survival techniques.

ZEE5 Launches ‘ZEE5 CLUB’ @ ₹365/Year; Democratises Access To Premium Content For Every Indian

ZEE5, India’s Entertainment Super-app today announced the launch of ‘ZEE5 Club’, a unique proposition for every Indian @₹365/year. This is in line with its commitment to democratise access to bespoke content for diverse Indian audiences across genres, languages and a spectrum of devices.

ZEE5 Club, a complete OTT television entertainment pack is set to delight the consumers with exclusive access to most popular shows before telecast on TV,   apart from select ZEE5 and Alt Balaji shows, - 1000+ blockbuster movies, ZEE Zindagi shows and over 90+ Live TV channels. With ZEE5 Club, subscribers will be able to enjoy - engaging entertainment content without any intrusive ads and across devices.

Speaking about this new offering, Rahul Maroli, Senior Vice President and Head SVOD, ZEE5 India said, “We are a customer obsessed OTT platform and the launch of ZEE5 Club is a result of the feedback we received from our consumers. Furthermore, democratising access for all Indians to their favourite entertainment content, at a value price, was brewing as an idea for the longest time. With a strong consumer value proposition, ZEE5 Club will help us to board every Indian and provide them with a hyper-personalised and a seamless content viewing experience all at ₹365/year.”

The launch of ZEE5 Club would enable millions of Indians to sample their favourite TV shows and OTT exclusives at their convenience at an affordable price. The Club Pack has been created keeping in mind the platform’s diverse user behaviour, regional preferences and viewership patterns. 

Some of Zee’s popular TV shows like Kumum Bhagya and Kundali Bhagya in Hindi, Sembaruthi in Tamil, Jothe Jotheyali in Kannada and Mazya Navryachi Bayko in Marathi and many more would be now available on ZEE5 Club before telecast on Television, making anytime a new prime time for consumers to catch up on their favourite shows.

Randeep Hooda to Take Discovery India’s Message of ‘Restart Responsibly’ to the Masses

Discovery India, India’s most trusted and leading real-life entertainment network, has brought on board wildlife enthusiast and actor Randeep Hooda to urge India to exit the lockdown in a responsible manner with a unique campaign titled ‘Restart Responsibly’.  The campaign is Discovery’s humble appeal to the citizens of India to restart life, post the lockdown, due to pandemic, and subsequent unlocking, with a regard to environment. The campaign video, which is being played across all Discovery Network channels, has Randeep taking daily routine, but important actions, including placing water for birds, riding a bicycle, taking care of his pet etc while enlightening citizens about the impact that human action has had on environment.

“This campaign is close to my heart, as we are not asking people to take a pledge without any specific outcomes. The campaign aims to inspire people to take thoughtful steps, which can easily be added to their daily routines, in a more thoughtful way. Because, if everyone does small things right, then the overall impact on the environment will be huge,” said, Actor Randeep Hooda. “We all need to, and I can’t emphasize this enough, play our part to ensure that we create less pollution to ensure better quality air and water. An important observation we all need to make is that humans are not center of the universe, we are all a part of it, along with all flora and fauna – If we all just respect this fact and get on with life, I am sure tomorrow will be better.”

“Discovery is a powerful platform to tell critical stories, elevate cultural discourse and do the right thing. Through this campaign, we aim to bring the importance of individual behavior in shaping our environment. Often, we look at others for solutions, lets do our part – simple yet thoughtful steps – is our key message,” said, Vednarayan Sirdeshpande, Head of Marketing – South Asia, Discovery. “Randeep is a perfect face of our campaign. He is a passionate star, who lives the concept of responsible living, and has been actively contributing for the cause of environment both on and off the screen.”

ZEE Entertainment Brings Back the Acclaimed Content Brand ‘Zindagi’ on ZEE5

Keeping the consumers’ evolving entertainment needs at the fore, Media & Entertainment Powerhouse ZEE Entertainment Enterprises Ltd. (ZEE) today announced the return of its much-loved content brand Zindagi, on its digital entertainment platform, ZEE5. Zindagi’s shows have been highly appreciated by audiences for its realistic appeal, superlative character portrayals, captivating performances and its ability to satiate the evolving content preferences of the viewers. Catering to this strong level of global consumer demand, Zindagi is returning with a bigger promise to not only offer its rich original content library, but to also create fresh new shows which will be thought provoking, with a bold multicultural narrative. As a premium global content brand, Zindagi has always narrated handpicked real stories that are differentiated, yet universal in its storytelling and appeal, resonating strongly with the consumers globally.

Speaking on the announcement, Mr. Amit Goenka, CEO, ZEE5 Global and International Broadcast Business, ZEE said, “ZEE’s strength has always been in its ability to narrate unique stories, to connect with billions of audiences worldwide, and to offer different genres of content. Zindagi has always been appreciated for its premium content offering and culturally rich stories from across the globe, which are far more attuned to the digital audience sensibilities. Zindagi’s universal content has a very strong appeal, and we are excited to offer this rich & engaging content library to the users of ZEE5, in India and across the world. We also understand that the viewers’ needs are diverse and therefore we have a compelling content catalogue from Zindagi, which encapsulates a

universality of emotions. We stay committed to offering an extraordinary entertainment experience to our consumers across multiple touchpoints, and we are sure that our viewers will once again embrace this widely acclaimed brand on our platform.”

With a promise of ‘Zindagi Mil ke Jiyenge’, the brand reinforces its commitment to live up to its legacy of bringing forth multi-cultural narratives that resonate with the audiences. The brand philosophy is a reflection of its belief that art knows no nation, boundary or religion. Zindagi will offer a myriad mix of shows that are truly global in nature, ranging from family dramas to romance including Shehr-E-Zaat, Aunn Zara, Badi Aapa, Mastana Mahi, Main Abdul Qadir Hun, Noorpur Ki Rani and many other such realistic stories which are customized as per the tastes and preferences of the global audiences. This eclectic mix of curated shows, featuring 1000+ hours of meaningful content, will be available for our global audiences on ZEE5.

ALTBalaji, Pay Point India Partner for Digital-Assistance and Offline Subscription Payment

Intending to deepen existing market presence and penetrate new markets, ALTBalaji and PayPoint India have entered into a strategic partnership. This initiative is primarily for the rural and semi-rural markets with a set of viewers who require digital-assistance and offline subscription payment options.  

With PayPoint’s 45,000 plus tech-enabled retailers across India wherein more than 80 percent of its customers are spread across in rural and semi-rural markets, the partnership helps ATLBalaji acquire untapped customers by making content more accessible. For the ALTBalaji fans, the PayPoint offline stores provide seamless assistance for activation as well, along with paying for subscription and renewals in cash and access the program at the convenience of their homes.

In the current pandemic,  ALTBalaji, which is an alternative for mainstream entertainment, has witnessed an increased audience in rural areas. PayPoint, a leading offline-to-online (O2O) company operating Pan India for the last 10 years, will provide access to its retail outlets to collect cash on behalf of ALTBalaji and allow the consumers to watch the fresh, original, and engaging contents on the over-the-top (OTT) platform.

Ketan Doshi, Managing Director of PayPoint India, said, “For ALTBalaji like alternatives to mass entertainment, there is a huge fan following in the rural districts of India. However, for lower digital-savvy fans activating the service, and doing an offline recharge is a hindrance. This partnership will be a boon for the population to do an instant activation and renewal recharge.”

“The offline recharge for such video-on-demand OTT service is the first of this kind and one such industry initiative. The association will help ALTBalaji achieve higher subscriber’s base, while PayPoint will be adding one of its kind product to the kitty of services that it is providing to the customers across the length and breadth of India, ” Ketan added.

The association will enable ALTBalaji to take the OTT space to the masses and aggressively increase its viewership by reaching every corner of the country. Available across multiple interfaces ranging from desktops, laptops, tablets, smart-phones to internet-ready television, the subscription-based video on demand (SVOD) service marries state-of-the-art technology with gripping storytelling. 

PayPoint is a trusted partner for Last-Mile Delivery of Fast-Moving Consumer Services. It offers more than 100 services like bill payment, recharges, DTH, Travel booking, ATM withdrawals, Wallets, and many more. Technology-enabled Retailers brings benefit to the end customers in terms of accessibility, convenience in the neighborhood.

About ALTBalaji

ALTBalaji is a subsidiary of Balaji Telefilms Limited, a subscription-based video on demand (SVOD) service, which has marked the Group’s foray into the Digital Entertainment space. After conquering television and making a strong mark in films, Balaji Telefilms aims to reach out directly to specific audiences, by providing them with original, exclusive shows, that they can access at their fingertips. ALTBalaji offers fresh, original, and unique stories. Tailored especially for Indians, across the globe, the platform hosts premium, high-quality shows featuring famous celebrities, acclaimed writers, and award-winning directors, making ALTBalaji a true alternative to mainstream entertainment.

About PayPoint India

PayPoint is a technology-enabled Distribution network of Financial Services. The company's digitally connected network of 45000+ offline stores offers various Financial services like Banking (PMJDY accounts), micro-ATM services, Wallets (Paypointz), Remittances, Bill payments, insurance, Merchant QR and many more. Apart from Financial services, PayPoint also offers consumer services to the underserved like Travel booking, Recharges, Amazon assisted shopping, Gift Cards, etc. through its strong network of retail stores spread across the country. The company’s retailer-driven assisted model helps customers make an informed decision for availing services from their trained partners and its digital platform.

PayPoint offers a bouquet of services through its plug-and-play platform. More than 100 Services providers are plugged into the company's system and interact with them on a real-time basis catering to more than 5 million customers month on month. The primary objective is to bridge the financial inclusion gap between developed urban India and under-served rural India.

HiPi: An Indian, Homegrown Short Video Platform from ZEE5 Is Set T Connect Fans To Fandom

Bespoke Original Content, Blockbuster Movies, Fun Kids Content, Live TV & News, Music, Games and now an indigenous Short-video platform; ZEE5 has truly established itself as India’s Entertainment Super-App. Keeping up with the promise of delivering an unmatched super-app experience, ZEE5 has revealed the name of the much awaited and India’s first ever fully homegrown short video platform. Made for an Atmanirbhar Bharat, ZEE5’s innovative and exciting platform called ‘HiPi’ is a place where India can create the most ingenious and exciting content with the help of state-of-the-art features.

The name HiPi comes from the vision of a youthful and carefree planet where everyone can express themselves with freedom and confidence. A fun place where users can uninhibitedly and unapologetically be themselves without fear of being judged. ZEE5’s HiPi is driven by the vision to encourage self-expression and it aims to unlock the potential talent that this country has by inviting talented and diverse content creators who are seeking a platform that encourages creativity and paves the way to Stardom.

HiPi will entail exciting features which will allow creative minds to express themselves in the most creative way. It is the destination for all things entertainment and a platform for fandoms and storytellers which they can call their own.

Discovery Plus App Launches on Amazon Fire TV; 8 ‘Big Screen Delight’ Titles Lined Up for the Week

Discovery Plus, India’s first aggregated real-life entertainment streaming app, is catching on with passionate communities across the country appreciating and enjoying the world-class content across 40+ genres such as Science, Adventure, Food, Lifestyle among others. In addition to being available on Android, iOS and on the desktop & mobile web, Discovery Plus is now also available on Amazon Fire TV. Within a week of the launch on Amazon Fire TV, Discovery Plus proved its mettle in the living room screen experience by netting an impressive 41.3 minutes per subscriber* per day.

Discovery Plus also augmented its content to celebrate the launch with a collection of new ‘Big Screen Delight’ titles dropping every day of the week. Over the last week, Discovery Plus dropped marquee content specials including ‘NASA and SpaceX: Journey To The Future’, ‘Carter’s War’, ‘Space Launch: America Returns To Space’, ‘How The Universe Works’ and ‘Expedition Asia with Ryan Pyle’.  Additionally, starting today audiences can now stream ‘Nature’s Strangest Mysteries Solved’, ‘Mythbusters’ and season 10 of the very popular show ‘Gold Rush’ on their Fire TV devices.

Discovery Plus, emphasizing the big-screen delight experience, launched a new marketing campaign that will run across all 14 Discovery network channels as well as on all key digital platforms. Discovery Plus is also amplifying spends on performance marketing to ensure that all enthusiasts are aware of new platforms debut on Amazon Fire TV.

Speaking about the launch, Issac John, Business Head – Digital (South Asia), Discovery, said, “One of the foremost demands put forth by ardent fans of Discovery+ has been met with the launch of our app on Fire TV. Our tremendous engagement on FireTV bears testament to that. Besides the convenience of consuming the largest repository of premium real-life entertainment content across devices, our audiences have loved the experience of watching Discovery+ on big screen and that’s what this launch on Fire TV allows us to provide. Our marketing campaign too builds on this simple, yet critical insight.”

“Our endeavour has been to offer Fire TV customers the widest selection and a frictionless way to discover their favourite content. Discovery Plus indexes a vast range of content about our planet, its rich culture, history, flora and fauna as well as the contribution of science and technology in the evolution of the human race. We are excited to add this selection to Fire TV customers in India,” said Parag Gupta, Head of Amazon Devices, India.

*Average consumption per day per subscriber of Discovery Plus on Fire TV from June 06 – June 14

Big Screen Delight

* SPACE LAUNCH: AMERICA RETURNS TO SPACE- The event takes viewers along the mission to launch veteran astronauts Bob Behnken and Doug Hurley to the ISS on a SpaceX Crew Dragon spacecraft. The mission, known as Demo-2, used a Falcon 9 rocket, also built by SpaceX, to propel it. The event also features some of the biggest names in entertainment with appearances by global superstar Katy Perry, TV and Internet personality Adam Savage, former NASA engineer and YouTube sensation Mark Rober and other surprise celebrity guests. It also includes expert insight by former astronauts Mike Massimino and Karen Nyberg; active astronauts Jessica Meir and K. Megan McArthur and; NASA Administrator Jim Bridenstine as well as an interview with Astronaut Chris Cassidy from the International Space Station (ISS).

* NASA & SPACEX: JOURNEY TO THE FUTURE- a special 2-hour documentary featuring exclusive access to the incredible journey leading up to Space X launch. The film crew was granted unprecedented access to NASA and to SpaceX headquarters – giving viewers a rare glimpse inside Launch Control and first-hand accounts from SpaceX Founder and Chief Engineer Elon Musk, Astronauts Bob Behnken and Doug Hurley and NASA Administrator Jim Bridenstine. The documentary reveals the behind-the-scenes action with the teams of SpaceX engineers, NASA employees and scientists as they fulfill the SpaceX mission to “fly, test, and fix” their way to the ISS – with the goal of eventually flying to the moon and to Mars.

* NATURE’s STRANGEST MYSTERIES SOLVED - Audiences take a front-row seat to the demonstrations, experiments, and first-hand experience needed to solve NATURE'S STRANGEST MYSTERIES as a team of experts, including biologist Dan Riskin, zoologist Lucy Cooke, wildlife expert Bradley Trevor Greive and marine biologist Andrew Nosal, unpack each mystery to reveal the explanations behind these remarkable behaviors.

* HOW THE UNIVERSE WORKS -   How is the universe put together? How is it built? And how does it work? Science's hit space series will blow your mind by answering how the universe started and how it will end - and everything in between. Learn how nuclear fusion keeps them burning for billions of years and what powers our nearest star: the sun. The inner workings of outer space will be revealed as modern astronomy helps to demystify a series of unusual phenomena.

* MYTHBUSTERS - The Emmy-nominated series MythBusters aims to uncover the truth behind popular myths and legends by mixing scientific method with gleeful curiosity and plain old-fashioned ingenuity to create a signature style of experimentation. Inspiring a generation to inquire, interact, and get involved with science, MythBusters uses a signature brand of explosive experimentation to prove or disprove popular myths, misconceptions, or legends. Over the years, the team has tested hundreds of myths, filmed over 7900 hours, created 840 explosions, and used 56,500 yards of duct tape.

* GOLD RUSH S10 - Once gold fever strikes, it’s impossible to give it up. This season of GOLD RUSH marks a decade of digging with all-new claims, crews and challenges. Miners Parker Schnabel, Tony Beets and Rick Ness are back and putting everything on the line in pursuit of the American dream. The year starts with a major crisis in the Klondike. The miners are forced to take massive gambles to strike it rich as they hunt for gold on new grounds.

* CARTER’S W.A.R. (Wild Animal Response) - An inspiring 10-part engaging series where wildlife investigator, hunting guide and conservationist Ivan Carter, determined in his efforts to spread awareness and save the wildlife of Africa, uncovers the many threats it faces. From heavily armed poachers butchering elephants for their tusks to the slaughter of rhinos for their horns, with each episode, Ivan looks deep into the threats that the wildlife of Africa faces and tries to find solutions. He takes the viewers inside the real Africa to the front lines of the wars being waged on its wildlife.

* EXPEDITION ASIA WITH RYAN PYLE - Expedition Asia is a modern television series that is focused equally on adventure, exploration and cultural education. Join Ryan Pyle as he unplugs himself from his urban life and heads out to explore the world in an exciting new 10-part series. He spends months exploring the best adventure trekking destinations in Asia such as Mount Apo in Philippines, Badain Jaran Desert in China, Bali in Indonesia, Khuiten Peak in Mongolia, Holy Ridge in Taiwan, Maclehose Trail in Hong Kong, The Turkestan Circle in Kyrgystan, Mount Kinabalu in Malaysia, Northern Thailand Trail and finally Jagatsukh Peak near Manali in India. Ryan’s human-powered adventures are always inspiring as he proves that anyone can get out and explore the great unknown.

ZEE Entertainment to Donate Over 200 Ambulances, 40,000 PPE Kits and Build 100+ ICU Units Across the Nation

Donations 

* Company flags-off the healthcare infrastructure centric initiatives with Mumbai, by donating 46 Ambulances & 50 High Flow Heated Respiratory Humidifiers to Brihanmumbai Municipal Corporation (BMC).

* Company to also feed 10,000 migrants with 6,00,000 Daily Meals for a month across the Nation.

Media & Entertainment Powerhouse ZEE Entertainment Enterprises Ltd. (ZEE) has announced a national level CSR drive towards enhancing the Country’s healthcare infrastructure, further strengthening its fight against Covid-19.

In line with its CSR Policy, approved by the Board, the Company will support state governments & local governing bodies with critical interventions across 10 cities viz. Mumbai, Noida, Chandigarh, Jaipur, Kolkata, Bhubaneswar, Bengaluru, Hyderabad, Kochi & Chennai.

The Company will be utilizing the sanctioned CSR budget (for the fight against Covid-19) to provide the following:

* Ambulances – 200+ ambulances to be donated to the municipal corporations (46 ambulances have already been donated to BMC).

* Humidifiers – 50 High Flow Heated Respiratory Humidifiers to be donated BMC.

* PPE (Personal Protective Equipment) Kits – 40,000+ kits to be donated to municipal corporations across the Nation.

* Portable ICUs – 100+ ICU units to be built with state-of-the-art tech support across the Nation.

* Daily Meals – 600,000 meals to be provided to 10,000 migrants.

With the support of Maharashtra State Government, the Company has flagged off the National level CSR drive against Covid-19 with Mumbai, in the presence of Honorable Chief Minister of Maharashtra, Shri Uddhav Balasaheb Thackeray, Minister for Tourism, Environment & Protocol, Government of Maharashtra, Mr. Aaditya Uddhav Thackeray and ZEE Entertainment Managing Director & Chief Executive Officer, Mr. Punit Goenka, by donating 46 Ambulances and 50 High Flow Heated Respiratory Humidifiers to BMC. This support will help build capacity and enhance the existing healthcare infrastructure in Mumbai.

The Company will approach and work with all state governments and local governing bodies across the Nation, to formulate an action plan that is structured on fulfilling the immediate requirements to fight the pandemic.

Over and above the support towards healthcare relief, ZEE has also partnered with Akshaya Patra Foundation to provide 600,000 daily meals which will support 10,000 migrants across the Nation for a month.

Speaking on this announcement, Mr. Punit Goenka, Managing Director and Chief Executive Officer, ZEE said, “The effects of the Covid-19 pandemic in India have been far reaching and calamitous for vulnerable communities. It is important that we stand up during such times and step up our efforts as responsible members of the society. ZEE is committed to continue its strong support towards the Government, with a key focus on strengthening the overall healthcare infrastructure, to save our Nation from this pandemic. We are also significantly increasing our efforts on-ground to provide relief to migrants across the Country. We will continue to do our best to serve the Nation in these challenging times.”

Mr. Aaditya Uddhav Thackeray, Minister for Tourism, Environment & Protocol, Government of Maharashtra said, “The scale of this pandemic is enormous, and the Government of Maharashtra is working round the clock to enhance the modular medical facilities and support our frontline workers. Every step ahead is a successful step towards beating the current humanitarian crisis. We would like to thank Mr. Punit Goenka and ZEE for their support in this time of need towards Covid-19 response and relief.”

Mr. Iqbal Singh Chahal, Commissioner, BMC added, “We are dealing with challenging times where being ahead of the virus is key to fighting the war against Covid-19. We have implemented several path breaking innovative measures across the city to curb the increase in number of cases and are ramping up our medical facilities. We are glad to receive this support from ZEE that will further strengthen our efforts while also ensuring the well-being of the citizens. It is humbling to see organisations such as ZEE coming forward and fighting this crisis together with us.”

Earlier, vide an official press release issued on 7th April 2020, ZEE had announced financial support to over 5000 Daily Wage Earners working directly or indirectly with the Company. The Company had also encouraged all its 3400+ employees to contribute towards PM CARES Fund. The amount generated was matched by ZEE, and the collective proceeds were routed to PM CARES Fund.

As a responsible Media & Entertainment player, ZEE continues to take strong steps needed in further intensifying its fight against Covid-19.

Carter’s W.A.R. to be Showcased on Discovery and Discovery Plus, Highlights the Truth Behind Human-Wildlife Conflict in Africa

Discovery, the country’s leading real-life entertainment channel, is all set to present an inspiring 10-part series titled CARTER’S W.A.R. (Wild Animal Response) starting 15th June at 10 PM on Discovery and Discovery HD and newly launched Discovery Plus app. In this engaging series, wildlife investigator, hunting guide and conservationist Ivan Carter, determined in his efforts to spread awareness and save the wildlife of Africa, uncovers the many threats it faces. From heavily armed poachers butchering elephants for their tusks to the slaughter of rhinos for their horns, with each episode, Ivan looks deep into the threats that the wildlife of Africa faces and tries to find solutions. He takes the viewers inside the real Africa to the front lines of the wars being waged on its wildlife.

“This series is completely different to other shows because it doesn’t just focus on poaching. We see every angle, we see why animals are poached, we learn and understand the poachers’ perspective as well as the animal’s perspective and of course the perspective of the conservationist. This series goes a lot deeper than any other poaching show,” says, Ivan Carter. “We were shocked by the realities of what we discovered. I have lived in Africa all my life, but I still didn’t realise just how big some of the illegal wildlife trade was and how terrible the impact has been on wild ecosystems.”

Sai Abishek, Director–Content, Factual & Lifestyle Entertainment – South Asia, Discovery, said, “We have always supported and elevated storytellers who are doing extraordinary work and showcasing inspiring stories. The issue of human-wildlife conflict is complex and CARTER’s W.A.R explores all nuances to bring out the facts for audiences in a very engaging manner.”

Tune in to CARTER’S W.A.R., which premieres in India on Monday, 15th June at 10 PM, every Monday and Tuesday only on Discovery, Discovery HD and on newly launched app Discovery Plus.

Potential market in India -- Gaming and E-Commerce

"We have seen big uptake in digital entertainment and people spend more time now playing online Games. Gaming market is growing at 20 percent," said Patrick McGovern, Founder and Chairman of IDG at annual Global review meeting of IDG ventures family of funds from across five countries - China, India, Vietnam, South Korea and U.S. IDG has already invested in 3D solid compression, a mobile gaming company and Kreeda Games India, an online gaming company.

Apart from gaming, e-marketing, healthcare, telecom, are few of the possible ventures that IDG is planning to invest in. "With the launch of 3G technology in India telecom industry will have many opportunities," said McGovern.

But can E-commerce be really a potential market in India? "We do realize that the market is not the same here as compared to U.S. but people can still shop with the debit card or shopping cards. The reluctance to use cards for online transactions is disappearing slowly. People used to think that online travelling won't work but look how successful it is in India right now," says Manik Arora, Founder and Managing Director, IDG ventures India.

IDG has already invested in nine companies in India and all these companies come from different sectors like mobile applications, security services, media electronics, online games and advertising. Aujas Networks, ConnectM Technology Solutions, Perfint Healthcare, Ozone Media and Myntra.com, are few of the nine companies which have all been successful so far and few have even managed to open offices outside India. IDG has been investing in such small companies because they believe that small companies will create much better products and opportunities. "People should have more choices in technology related products so we invested in small companies. We thought they can come up with breakthrough products and make an impact in global technology market," said McGovern

India is not only an attracting outsourcing destination but also has a large domestic market and a faster GDP growth rate than majority of the world. This is the reason why IDG feels that the technology sector in India has a great potential. "Now with the markets improving and stable political environment we feel it's a very good time to invest in India. We have already committed Rs 300 crore to our existing investments across software, telecom, mobile, security and digital consumer markets. We intend to commit our Balance Rs 300 crore over the next 24 months" says Sudhir Sethi, Founder, Chairman and Managing Director, IDG Ventures India.

SiliconIndia

Will Creative Technology layoff 300 jobs?

Struggling Singaporean digital entertainment products maker Creative Technology is to cut 300 jobs globally, mostly in Europe and the United States, the company said.

It said in a statement the company said that there would be a restructuring charge of 10 million dollars for severance payments and headcount cost reductions in the current third quarter ending March.

The Singapore-listed firm has struggled to make inroads against Apple's iconic iPod in the MP3 or digital music player market despite pumping in massive investments.

In the second quarter ended December 2008, Creative Technology racked up a net loss of 32.4 million dollars compared with a profit of 7.6 million dollars for the same period in the previous financial year.

Agencies