upGrad’s New TV & Digital Campaign is a Clarion Call to the 100M Indian Workforce to Grow with Specialisation & Not with Licking

upGrad, India’s largest online higher education company, unveils its latest mass media campaign, which can be considered as one of the most clutter-breaking & bold campaigns done by a brand in the recent past. The TV commercial, featuring a donkey, draws from the cultural insight that in the corporate world, everyone wants to climb the ladder and choose various ways to get ahead - one of the most common being the tendency to ‘lick ass’.

Shot in Estonia, the humorous yet charming film has been developed by the creative agency, The Womb & has been directed by Shashanka Chaturvedi, a.k.a Bob, co-founder & director, Good Morning Films, who has worked on close to 100 ads in India and won two Gold Lions at Cannes - the first by an Indian filmmaker and a Grand Prix at Spikes Asia, the upGrad's film marks the first in his career where he directed the shoot crew, including the endearing animal, remotely from Goa, where he has been shooting ads since a month now. 

“Our primary objective is to define the kind of education upGrad provides, that is not constricted by the mode of learning - which just happens to be online. The next ambition was to compellingly summarise all the types of courses we provide - post-graduate degrees, certifications and diplomas. We chose the word ‘degree’ because in India, the concept of a ‘degree’ holds emotional and practical heft across all socio-economic classes. While degrees are available a dime a dozen, the conflict occurs when they tend to be generic, outdated and from not so credible institutions, that are ultimately not valued by employers. Thus, the genesis of ‘Sirf naam ki nahin, kaam ki degree’ - upGrad’s promise to provide outcome-oriented specialisations that help learners to achieve the ROI on education – job/profile switch, increment or promotion, in other words, Employability” said Arjun Mohan, CEO - India, upGrad.

Talking about the campaign, Kawal Shoor, Co-Founder, The Womb said, “upGrad and The Womb got together a few months back to start working on building its brand and business in India. COVID-19 has hastened the need for edtech as a category. upGrad is a very substantive brand in the midst of many lightweight educational institutions that have mushroomed all over India. It has a great culture, knows how to teach, and has tie-ups with some of the best universities in India, and the world. It can fulfil the learning needs of working professionals and undergraduates. We had to bring its various offerings under one, clear positioning idea for the brand that stems from and can influence culture. This spot introduces that idea, along with a clear proposition for working professionals."

"upGrad's Data Science and Management programs for working professionals have great pedigree with tie-ups with institutions like IIIT Bangalore, IIT Madras, and Deakin Business School. To make this resonate culturally, we borrowed from culture - work/corporate culture to be specific. We uncovered a very rich insight - in organisations, those who're not good enough to find other means to rise. We built our proposition around this insight. What was even more challenging was to find a way to execute this in a lockdown - so what you'll see, are Indian-origin actors from the UK, performing in an office in Estonia, being remotely directed from a villa in Goa. The clients at upGrad have to be complimented for believing,” added Navin Talreja, Co-Founder, The Womb.

The performance-driven media planning on TV channels is being executed by the agency DCMN and on OTTs and Google platforms by Tatvic Analytics. The mass media campaign will also be complemented by narrative-driven influencer campaign on social media, which the company officials has not revealed yet. In partnership with HTTPool & Twitter India, upGrad also has rolled out an emoji campaign wherein one of the key brand attributes (KBA) - a red arrow moving upwards will be automatically added to upskilling related hashtags when tweeted by any user worldwide during the campaign period.

Godrej Professional Launches a Campaign Highlighting How Salons are Now #hairforyou

Godrej Professional, a professional brand with products in hair colour, care, styling and keratin from Godrej Consumer Products Limited (GCPL), launched the #hairforyou campaign as an extension to the Suraksha Salon Program, with the objective of helping the Indian salon industry get back on its feet and reinstate customer confidence to visit salons. As a part of this, the brand engaged with several influencers across Indian cities including Bengaluru, Hyderabad, Chennai, Kolkata, Ludhiana, Chandigarh, Delhi, and Pune. Renowned actresses such as Anupama Gowda and Rajni Dwivedi from Bengaluru, Madhu Shalini from Hyderabad, and Ritabhari Chakraborty, Alivia Sarkar, and Geetashree Roy from Kolkata were also engaged as part of the Godrej Professional #hairforyou campaign.

Godrej Professional through the #hairforyou campaign is attempting to re-establish the confidence of the customers to visit their favourite salons. During the past few months, hair care moved down the priority list and was largely neglected due to unavailability of professional help. However, now as the restrictions have eased, customers can once again treat their hair with professional care. Through engagement with the influencers, the campaign also endeavoured to showcase the hygiene measures that the salon chains have incorporated, to ensure client and employee safety. Right from entry into the salon to the conclusion of the service, the salons uncompromisingly adhered to hygiene protocols.

Commenting on the campaign Mr. Sunil Kataria CEO – India and SAARC, Godrej Consumer Products Limited (GCPL) said, “Godrej Professional always endeavours to support the Indian salon industry and with the imposition of the lockdown, the beauty establishments suffered with no business. Now, we wanted to communicate how salon establishments are ready to welcome customers once again with a revived importance of hygiene. Through this initiative, Godrej Professional aimed to show that hair care no longer needs to be neglected and that with the right safety measures in place, clients can have an immersive salon experience.”

Suraksha Salon Program by Godrej Professional rested on three pillars – free distribution and subsidized sanitizer and disposable kits cost for salons, education on safety and hygiene for salon infrastructure and services, and back-to-business support. All of these initiatives are available free of cost to any salon that requires support and is not restricted to those that use Godrej Professional.

About Godrej Consumer Products Ltd:

Godrej Consumer Products is a leading emerging markets company. As part of the 123-year young Godrej Group, we are fortunate to have a proud legacy built on the strong values of trust, integrity and respect for others. At the same time, we are growing fast and have exciting, ambitious aspirations.

Today, our Group enjoys the patronage of 1.15 billion consumers globally, across different businesses. In line with our 3 by 3 approach to international expansion at Godrej Consumer Products, we are building a presence in 3 emerging markets (Asia, Africa, Latin America) across 3 categories (home care, personal wash, hair care). We rank among the largest household insecticide and hair care players in emerging markets. In household insecticides, we are the leader in India, the second largest player in Indonesia and are expanding our footprint in Africa. We are the leader in serving the hair care needs of women of African descent, the number one player in hair colour in India and Sub-Saharan Africa, and among the leading players in Latin America. We rank number two in soaps in India and are the number one player in air fresheners and wet tissues in Indonesia.

But for us, it is very important that besides our strong financial performance and innovative, much-loved products, we remain a good company. Approximately 23 per cent of the promoter holding in our Group is held in trusts that invest in the environment, health and education. We are also bringing together our passion and purpose to make a difference through our 'Good & Green' approach to create a more inclusive and greener India.

At the heart of all of this, is our talented team. We take much pride in fostering an inspiring workplace, with an agile and high performance culture. We are also deeply committed to recognising and valuing diversity across our teams.

‘Atmanirbharta by Tata Motors’ - A Digital Campaign Vocalising the Need for Local

 

Tata Motors, India’s leading auto brand in association with WATConsult, the globally awarded hybrid digital agency from the house of Dentsu Aegis Network (DAN) India, today announced the launch of ‘Atmanirbharta by Tata Motors’ – a digital campaign highlighting the existence of localisation in everything that we do. Designed and conceptualised by WATConsult, this campaign has been released ahead of the glorious occasion of India’s 74th Independence Day and emphasises on the meaning of ‘Atmanirbharta’ or self-reliance for individuals and the nation as a whole.

Solidifying the brand’s stance for the ‘Vocal for Local’ initiative, the campaign is headlined by a video, which begins with a very young boy named Rohan shown seated in the rear seat of a Tata Nexon, while his father is driving him across the town. The son inquisitively asks his father, “Atmanirbharta kya hoti hai?” i.e. “What does Atmanirbharta mean?”. By showing a range of occupations to his son, the father makes him understand that Atmanirbharta means being self-reliant in all aspects of life and that it applies to people from all walks of life – be it a toymaker, bangle vendor, scientist or an engineer from ISRO, who sequentially appear in the film. The video ends with the display of Tata Motors’ New Forever range near a hoisted Indian flag, exemplifying the Company’s ability to deliver best in class products that cater to the local needs & tastes while evolving with time and being ever popular with customers. 

Adding to the above, ‘Atmanirbharta by Tata Motors’ highlights that reaching the goal of being self-reliant is not an individualistic responsibility, but a collective one that falls on the shoulders of the entire country. 

Commenting on the launch of this campaign, Mr. Vivek Srivatsa, Head Marketing, Tata Motors Passenger Vehicle Business Unit said, “Tata Motors has always been known as an automotive brand that is a flag bearer for products that caters to the Indian customer. Our cars are manufactured locally and provide world class Design, Safety and Driving pleasure to all. We are proud to be at the forefront of the conversation of being ‘Vocal for Local’. This campaign is our tribute to all the people and the homegrown businesses in India who make our country what it is. I am glad that both Tata Motors and WATConsult took this opportunity to emphasise on this message, and thereby in our own small way, we want to encourage the nation to understand a few aspects of being ‘Atmanirbhar’. Through the ‘Atmanirbharta by Tata Motors’ campaign, we want to steer relevant conversation around the subject by sharing our perspective, while encouraging our customers and the country to work towards this overarching goal.”

Talking about the campaign, Ms. Heeru Dingra, CEO, WATConsult added, “We are happy to have extended our relations with Tata Motors to curate a concept on a topic that is so relevant in today’s time. The idea was to promote and appreciate the concept of ‘Atmanirbharta’, which is becoming a necessary trait and a motto for our nation. While the animation makes the video more endearing, the narrative seamlessly portrays the potential that India drives, in terms of talent, power and various other aspects, in today’s age. With this video we are confident that we will be able to help each one of us understand the importance of being self-dependent along with respecting all the workers from different strata of life who are in their own way making our nation self-reliant.”

This campaign’s concept takes an adaptive approach by using an animated video for the film as a substitution for a live action version, keeping into consideration the ongoing need for physical distancing. Initially launched in our national language - Hindi, this video will also be translated in English and multiple other regional languages to create a nationwide resonance. 

Click here to watch the full video - Atmanirbharta by Tata Motors

Mahak Group Launches Campaign for Mint ChocOn Featuring Janhvi Kapoor

 Mahak Group has launched a new campaign-‘Mint Nahi Hint Hai’, for its trademark candy Mint Choc On. Mahak Mint ChocOn is a one-of-its-kind candy with mint favoured outer shell and delectable, chocolate filled centre. The TVC stars actress Janhvi Kapoor and sets beautifully encapsulates the emotions of a young couple on their first date.

The film opens to a beautiful late evening setting, where Janhvi and a boy are sitting by a hilltop ledge. The couple is out on their first romantic date. Since it’s their first date ever, they’re both a little clueless about exactly what to do on a first date. Trying to break the awkward silence, Janhvi asks, “So, aur kya karte hain first date pe?” to which the guy replies, “Pata nahi….mera bhi toh first time hai.” Janhvi then passes on a Mahak Mint ChocOn candy to the guy and he replies, surprised, “Mint?” Janhvi shyly replies, “Ye Mint Nahi Hint Hai.” Taking her subtle hint, the boy then consumes Mint ChocOn and leans in towards Janhvi.

Mr S K Jain, CEO & MD, Mahak Group said: “Today it is of utmost importance to all brands to keep coming up with innovative offerings in order to create a recall and a strong customer base in the market. We launched Mint ChocOn keeping just that in mind. Mahak Mint ChocOn is a novel concept, with just a hint of playfulness and whimsy. Our campaign is aligned to the core essence of Mahak Mint ChocOn. We employ German technology in manufacturing the product. From a teenager to a young working professional, Mint ChocOn is an offering, which will appeal to everyone. We feel that someone as vivacious and full of energy as Janhvi fits the bill perfectly and is an ideal choice for a brand ambassador. We are ecstatic to have her on board as the face of the brand.”

On associating with Mint ChocOn Janhvi Kapoor said: “I have always had a bit of a sweet tooth, in fact, I can have sweets any times of the day! Whenever my parents were happy with Khushi and me, they would spoil us with candies and chocolates. Which is why, I am happy to associate with Mint ChocOn. It is such an innovative concept. I am sure Mint ChocOn is soon going to be a crowd favourite.”

TVC Details:

TVC – https://www.youtube.com/watch?v=LI5EgoFusf0

Language: Hindi

Production House: Passion Films Production House and Celebrity Management Company

Producer: Ricky Singh Bedi

Protagonist: Janhvi Kapoor

YES BANK Launches KuchNayaSocho Campaign Across India

As India unlocks in phases from the current COVID-19 situation, YES BANK has launched a campaign, ‘KuchNayaSocho.’ Through this campaign, the Bank endeavours to instill hope amongst people and give a positive message to the society that we can adapt to the new normal through collaboration and innovative thinking. Since the lockdown was announced, the Bank launched a range of innovative solutions to help its customers adapt to the new normal.

All through our lives, be it at school, college or workplace, we have been encouraged to think innovatively and this approach has become an indispensable part of how we think. Building on this, the Bank has launched a campaign to partner communities and support them by building a bridge to a new future - KuchNayaSocho, a campaign embracing change and innovation to support customers and partners, alike. The campaign is being amplified across YouTube and Facebook.

Commenting on the launch, Jasneet Bachal, Chief Marketing Officer, YES BANK said,” While the last few months transformed our lives beyond imagination, bringing in a whole new world of isolation and social distancing, it has also reminded us that we are all interconnected like never before - a part of one another. The ‘#KuchNayaSocho’ campaign mirrors the way this transformation has impacted us, and how innovative thinking will pave the way for us to embrace the ‘new normal’. Through this campaign, we have also showcased how YES BANK is supporting all our stakeholders in adapting to the COVID-19 induced normal through digital solutions. The campaign urges ‘innovative thinking’ in order to adapt to the evolving changes, in readiness for the new.”

Keeping in mind the financial health, well-being, and daily travel requirements of commuters, the Bank recently launched solutions such as Fixed Deposit + COVID-19 Insurance Cover, an Overdraft against Fixed Deposit to meet financial and liquidity needs, a tap and go card for making contactless payments during bus travel, and a UPI payment solution for excess baggage during flight check-in for travelers of a renowned airline.

Randeep Hooda to Take Discovery India’s Message of ‘Restart Responsibly’ to the Masses

Discovery India, India’s most trusted and leading real-life entertainment network, has brought on board wildlife enthusiast and actor Randeep Hooda to urge India to exit the lockdown in a responsible manner with a unique campaign titled ‘Restart Responsibly’.  The campaign is Discovery’s humble appeal to the citizens of India to restart life, post the lockdown, due to pandemic, and subsequent unlocking, with a regard to environment. The campaign video, which is being played across all Discovery Network channels, has Randeep taking daily routine, but important actions, including placing water for birds, riding a bicycle, taking care of his pet etc while enlightening citizens about the impact that human action has had on environment.

“This campaign is close to my heart, as we are not asking people to take a pledge without any specific outcomes. The campaign aims to inspire people to take thoughtful steps, which can easily be added to their daily routines, in a more thoughtful way. Because, if everyone does small things right, then the overall impact on the environment will be huge,” said, Actor Randeep Hooda. “We all need to, and I can’t emphasize this enough, play our part to ensure that we create less pollution to ensure better quality air and water. An important observation we all need to make is that humans are not center of the universe, we are all a part of it, along with all flora and fauna – If we all just respect this fact and get on with life, I am sure tomorrow will be better.”

“Discovery is a powerful platform to tell critical stories, elevate cultural discourse and do the right thing. Through this campaign, we aim to bring the importance of individual behavior in shaping our environment. Often, we look at others for solutions, lets do our part – simple yet thoughtful steps – is our key message,” said, Vednarayan Sirdeshpande, Head of Marketing – South Asia, Discovery. “Randeep is a perfect face of our campaign. He is a passionate star, who lives the concept of responsible living, and has been actively contributing for the cause of environment both on and off the screen.”

Advanced Persistent Threats Backed by Nation-States Focus their Intelligence Gathering on COVID-19 Research: NTT Ltd

NTT Ltd., a world-leading global technology services provider, today released its GTIC Monthly Threat Report for the month of July 2020. The Global Threat Intelligence Center (GTIC) protects, informs, and educates NTT Group clients through threat research, vulnerability research, intelligence fusion and analytics. Attacks from Advanced Persistent Threat (APT) actors continued to be on the rise, despite COVID-19; in fact, the virus has added fuel to the fire and has provided a cover for their operations. Organizations and industries that are considered as essential were increasingly targeted: power grids, oil and gas, postal and delivery services, first responders and law enforcement– assets which are even more valuable during a global crisis.

Key findings:

APTs, particularly those suspected to be backed by nation-states, are focusing on intelligence-gathering efforts on COVID-19 research

APT groups with links to Iran have attempted to breach the World Health Organization (WHO) via phishing campaigns, likely seeking information on testing, treatments, or vaccines

Extortion, espionage, financial gain, and disinformation were the key objectives behind APTs conducting various operations, especially now, during a global crisis

Companies researching the disease should expect to be targeted, whether for purposes of medical advantage to better treat or prevent COVID-19, for monetary gain or purely to inhibit the target from making progress

In addition, APT32 attackers linked to the government of Vietnam have been targeting China, reportedly over its perceived lack of accurate information dissemination during, and the overall handling of the initial outbreak

Normal APT operations have also continued during this same timeframe; and operations related to – or leveraging– COVID-19 have served as a smokescreen as countries continue to focus their efforts in response to the pandemic, from both healthcare and cybersecurity perspectives

Considerations:

As businesses continue to digitally transform and rapidly expand their footprint, they’ve been looking for a network that balances cost, user experience, agility and efficiency. The answer, and solution is a software-defined wide area network (SD-WAN), a virtualized network overlay and a lightweight replacement for traditional physical WAN infrastructure.

While WAN technologies have some native security features, unless reviewed holistically, it’s likely not enough to ensure your SD-WAN is inherently secure. It is a fundamental requirement to do a risk analysis and assessment that considers your organization’s risk profile at the outset of designing your SD-WAN and selecting appropriate security controls

As the threat landscape evolves, even the organizations that may not be considered an essential service cannot let their guard down. Enterprises must continue to adopt best practices and build awareness in both their network environment and their global state of things.

Leveraging intelligence capabilities and resources from around the world, NTT Ltd.’s threat research is focused on gaining understanding and providing insights into the various threat actors, exploit tools and malware.

Inspiring Film Shot in Inspiring Circumstances for Mamaearth Post Lockdown in June 2020

On the 12th and 13th of June, Mamaearth completed its first marketing campaign shoot post the COVID-19 lockdown. One of the very few proper campaign shoots that have managed to take place since the lockdown, this shoot is a great example of how we are slowly coming back to normalcy, albeit with precautions. 

With the end of the lockdown, a new phase in the COVID-19 pandemic is upon us. The virus still lurks but restaurants and malls are reopening with safety precautions in place, people are venturing out of their homes with masks and hand sanitizers. This new phase has brought a sense of optimism in people and businesses alike. While businesses are opening up in different ways and in differing speeds, brands like Mamaearth are showing us the way forward in what will be the new normal for the marketing and advertising industry. 

With the launch of their new “Goodness Inside” campaign, Mamaearth has set an example of how brands can navigate this difficult environment and still produce purposeful content for their consumers. As soon as the lockdown ended, they went ahead with the shooting of the “Goodness Inside” film. Conceptualised by Korra Worldwide and shot by Flying Boots Production by Nitesh Gulaniya, the shoot was completed over a period of 2 days with a 40-member crew and multiple actors including a dog and a baby! The film has become an exemplary instance of how a full-fledged production can take place while complying with the Government regulations completely. 

Since its inception in 2016, Mamaearth has stood by the promise of honesty and goodness in everything they do. Through this campaign, they want to extend the thought of “goodness is a choice” and “goodness inside” to its millennial consumers. It is a digital and social media led campaign with the key message that goodness isn’t a superpower or a special gift. It is simply a choice that you make every day, just like the choices Mamaearth has made. Mamaearth products are made from the best of nature, and have no toxins, no harmful chemicals, no animal testing, no plastic impact.

The main video of 1-minute shows multiple situations where people can make good choices in their daily lives to make the world a little better. And with each little choice, we head towards a much better future. This video will be followed up by multiple smaller edits focusing on one situation and one category of products from the brand.

While there were certain challenges in terms of limited number of crew members and the requirement of a much bigger shoot space, that did not deter Mamaearth and the production house from shooting this inspirational film. All necessary precautions were taken to ensure the safety of those involved in the shooting. This included checking the travel history of everyone who entered the set and the use of PPE kits, gloves and masks. All the equipment was sanitized before it was brought to the set. The production house had employed 3 spot boys only for the job of sanitizing everything on the set after every 15-20 minutes! The crew members were requested to bring food from home and use their own cars or cabs that belonged to the production house and were sanitized every day. There was a doctor and an ambulance available on the location for any emergency medical assistance.

The launch of this film has proved that the current crisis is not a limitation but a new opportunity to work more efficiently. To pull out a film in a situation like this is as inspiring as the film itself! 

Link of the film shot- 

Youtube- https://www.youtube.com/watch?v=YROZybuYGUE

Instagram-https://www.instagram.com/p/CCcma_nB2fD/?igshid=1e1mvpn6zxaoo

Facebook-https://www.facebook.com/Mamaearthindia/videos/305801094159086/

PNB Launches Nationwide Campaign to Fight COVID-19 Pandemic Across 662 Districts

India’s second-largest Public Sector Bank, Punjab National Bank (PNB) has launched a nationwide initiative to combat the spread of COVID-19, complementing the Government of India’s extensive efforts to contain challenges and risks posed by the growing pandemic.

Honourable Union Minister for Health and Family Welfare, Science and Technology, and Earth Sciences, Dr. Harsh Vardhan inaugurated the campaign at Nirman Bhawan, New Delhi. The initiative is launched as PNB’s Corporate Social Responsibility (CSR) campaign and it will entail providing COVID-19 related prevention materials like masks, sanitizers, etc. across India in 662 districts.

The Honourable Union Minister, Dr. Harsh Vardhan said, “This is a great initiative, taken by Punjab National Bank, to distribute the COVID-19 precautionary kits nation-wide. PNB has a distinguished history of undertaking such an act of kindness. This initiative of PNB will inspire public and private institutions to come forward and help the citizens of our country, not only to fight the pandemic but also to come out healthy and strong.

On behalf of the Ministry of Health, I would like to thank PNB and its officials for supporting and fighting this pandemic together.”

Commenting on PNB’s biggest CSR effort so far, Shri CH SS Malikarjuna Rao, Managing Director and Chief Executive Officer, said, “The Honourable Minister, Dr. Harsh Vardhan is in forefront of the fight against COVID-19 and we are certain that the country will soon come out of this pandemic under his capable leadership. We are highly obliged that he took his valuable time for the Bank’s noble cause. On this occasion, we also assure him that Punjab National Bank is committed to play its role in this difficult time.”

Besides the MD and CEO, other senior officials, Executive Director, Dr. Rajesh Kumar Yaduvanshi and Chief General Manager Shri B N Mishra were also present at Nirman Bhawan for the inauguration of the campaign. The same campaign was launched at 5 locations simultaneously. Further Bank’s 22 zonal offices across the nation also marked their presence through live video conferencing.

Photo Caption 

The above picture is of Dr. Rajesh Kumar Yaduvanshi, Executive Director, PNB, Shri CH SS Malikarjuna Rao, MD & CEO, PNB, Dr. Harsh Vardhan, Union Minister for Health and Family Welfare, Science and Technology, and Earth Sciences & Shri B N Mishra, Chief General Manager, PNB. 

Nestlé India Introduces MILO HOMEGROUND Videos for Indian Kids

MILO HOMEGROUND brings forth a path-breaking extension of its worldwide legacy of over 86 years of nourishing young champions by providing nutritious energy and the inspiration to grow with sports.  MILO HOMEGROUND will roll out workout videos inspiring kids to enjoy effective and easy exercises demonstrated by leading AFI sporting heroes like Hima Das, Neeraj Chopra, KT Irfan, Md. Anas Yahiya, MR Poovama and many more. These videos will be available for free on the social media handles of MILO (@MiloIndia) and MILO NIDJAM (@MiloNidjam).

And MILO HOMEGROUND won’t leave parents behind! Sports and fitness role-models like Shikhar Dhawan, Mandira Bedi and other celebrities are stepping-up to share their own experiences of MILO® HOMEGROUND with their kids. They want to encourage their followers and the community at large to start inculcating physical exercise into the child’s routine with MILO® HOMEGROUND – and share their experiences online. For every exercise video that is posted on the MILO® Facebook and Instagram handle (@MiloIndia), the parent will be given a MILO GREEN CARD to reward their child as appreciation and encouragement for having completed the exercise.

Each MILO GREEN CARD is a fascinating collectible autographed by a famous athlete. Parents can motivate their kids to collect all 6 MILO GREEN CARDS:  some exciting surprises await those who earn the entire collection.

Commenting on the launch of the campaign, Mr. Vineet Singh, Director – Dairy, Nestlé India said, “In more than 50 countries, MILO® inspires parents on the importance of sports in helping their kids achieve everyday victories that instil values to help them succeed in life. MILO® HOMEGROUND aims to create opportunities for these everyday victories and get kids to stay active even while staying home. In collaboration with the Athletics Federation of India and the AFI athletes as part of MILO® NIDJAM, we are excited to offer fun exercise routines that children can do at home – by themselves or with parents. When a child successfully completes an exercise, they can win the MILO® Green Card, which rewards positive behaviour”

The President of Athletics Federation of India, Mr. Adille Sumariwalla said, “Sports in the life of a growing child is most fundamental. An active lifestyle leads to healthier families and this kind of lifestyle begins at home. The partnership with MILO®, a brand who stands for giving nourishing energy to kids for an active and healthy lifestyle, is going to help us to spread this message to the country at large. What started as a partnership at back of the National Inter District Junior Athletics Meet last year, has grown to a digital playground led by AFI’s top athletes and India’s loved celebrities. We are proud to associate with MILO HOMEGROUND and will encourage people to spread the message of active energy far and wide.”

Jyothy Labs Unveils #VocalforLocal Television Advertisement Campaign Supporting Aatmanirbhar Bharat

Jyothy Labs Limited (JLL), one of the leading Indian FMCG companies launched a brand new television campaign today in support of the #Vocalforlocal appeal made by the Honourable Prime Minister Shri Narendra Modi. The film narrates the journey of the company’s legacy since 1983 through a beautifully scripted song that describes the ethos and values of the company.

The launch comes at a time when the entire nation is witnessing an emotion of patriotism and self-reliance. The campaign focusses on the centricity of Jyothy Labs’ evolution and functioning being driven by ‘Bharat’. It depicts the joy and happiness of being a true Indian homegrown company serving its consumers through its various innovative products across the nation.

Expressing delight on the launch, Ms. Jyothy MR, Managing Director, Jyothy Labs Limited said “With a soul that reflects India for all intents and purposes, Jyothy Labs hereby pledges strong support to the ‘Vocal for Local’ initiative made by our honourable Prime Minister Shri Narendra Modi Ji. In the last 37 years of our existence we have thought, worked and served as an Indian keeping our nation and citizens at the forefront. Our single most important objective since inception was to contribute in nation building by serving the discerning consumer with innovative products that not only fulfils a need but become life changing solutions. With a new Television campaign supporting the Vocal for Local initiative, we want to reiterate our intentions of being ‘‘vocal about local’ products and help them become global.”

Supporting the Vocal for Local initiative and to become a part of ‘ATMANIRBHAR BHARAT Abhiyan’, Jyothy Labs started the campaign through BTL activities in May 2020, followed by Print ads in national dailies showcasing its ‘Made in India’ and ‘Made for India’ products. The TVC will furthermore propel its strong support for the VFL initiative and also strengthen its connect with the Indian consumers.

TVC Link: https://www.youtube.com/watch?v=ykoQFTpKYj0

About Jyothy Labs:

Jyothy Labs Ltd (JLL), one of the leading Indian FMCG companies was founded in 1983 by Mr. M P Ramachandran. Over the years the company has evolved from a single product proprietary firm into a multi brand, BSE & NSE listed company involved in the manufacturing and marketing of products in Fabric Care, Home Care, Personal Care and Dishwash categories.

The companys’ power brands includes Ujala, Exo, Maxo, Margo, Henko and Pril, The company is also engaged into service sector in organized laundry to provide “World class laundry at affordable price” through its subsidiary ‘Jyothy Fabricare Services Limited’.

OTIPY - Social Commerce Venture by Crofarm Aims to On-Board 5000 Women from Delhi NCR by July 2020

OTIPY, the social commerce venture of India’s fastest-growing farm to retail agritech start-up Crofarm, has recently announced its plans to on-board 5000 women resellers in Delhi NCR. The platform aims to engage with these women by July 2020.Currently working with 500+ women resellers, the brand aims to further expand this number to 5000 by leveraging social media, awareness campaigns, and referrals. By joining the platform’s social commerce workforce, women would be able to earn up to INR 60,000 per month by supplying fresh fruits and vegetables in their community. Otipy resellers earn approximately 10% of their daily sales. To join the platform they can register themselves on the OTIPY website (https://otipy.com/partner.html) or their Facebook page.

OTIPY also offers basic training to newly onboarded resellers on their platform on How to grow their Otipy business; which includes the usage of the reseller partner app, social media promotion, customer care and deliveries. Considering the scalability and efficiency, the training is offered through video conferencing. The brand onboards and activates reseller partners within half hour.Speaking on the brand’s growth plans, Mr.  Varun Khurana, Founder, Otipy – a social commerce venture by Crofarm said, “A majority of our resellers 70% are women. Till now we have on boarded 500 women and we are determined to achieve our goal of onboarding 5000 women by the end of July. To ensure the safety and financial sanctity, we only onboard relevant resellers with valid KYC documents. We have also enabled a WhatsApp feature where women resellers can engage with their neighbourhood customers and understand them and their preferences. This will help them have a strong influence on the community and cater to the specific needs of the consumer. Furthermore, there is no investment required for them to start. We look forward to fulfilling our goal and serving the community better by bringing them fresh produce straight from the farm.”

OTIPY works on a social commerce model where the company delivers the products to the resellers who will then handle the last-mile deliveries within their neighbourhood and earn a healthy commission. Otipy currently serves over 50,000 active customers in the Delhi-NCR area and is targeting the large market with a scalable demand-led model. The fruits and vegetables are sourced from various regions across the country such as Haryana, UP, Delhi, Gujarat, Himachal Pradesh, Karnataka, Rajasthan, and Maharashtra. Crofarm also recently raised a funding of USD 1 million led by Smile Group.

About Otipy (Social commerce venture by Crofarm)

Otipy (Social commerce venture by Crofarm) is India’s fastest growing farm to fork agritech start-up. Otipy focuses on-demand harvesting as per predicted demand to keep minimum wastage through state-of-the-art technology used for procurement, distribution and delivery.  Otipy sources fresh produce from farmers across Haryana, UP, Delhi, Gujarat, Himachal Pradesh, Karnataka, Rajasthan, and Maharashtra.

Air Deccan Gopinath proposes low-cost campaign in polls

To reach his electorate as well as keep costs within the stipulated budget of Rs 25 lakh for election campaigning, Air Deccan founder G. R. Gopinath is resorting to viral marketing, SMS messages, and e-mail.

Gopinath, who is standing as an Independent candidate from Bangalore South constituency, India's IT capital, has also launched a dedicated website with provision for suggestions, advice and feedbacks.

"We are using viral marketing techniques to keep our costs within the sum allotted by the Election Commission," said Gopinath. Viral marketing is a low-cost marketing technique that uses pre-existing social networks to increase brand awareness. It can be word-of-mouth delivered or enhanced by the network effects of the Internet, or any form of video clips, images, or even text messages.

As per Gopinath, the email blasters were done with database received from volunteers instead of buying the database. The SMSs are being sent free by service providers who are his well-wishers. Even the social networking sites like Facebook and Twitter are free sites.

Gopinath said he opted to contest these elections with the backing of Infosys Technologies' Nandan Nilekani and Mohandas Pai, Pradeep Kar of Microland; Kiran Mazumdar-Shaw of Biocon and brand guru Harish Bijoor.

CXOtoday

Nokia’s recycling campaign in India

Nokia will be launching its ‘Take Back’ campaign from Thursday (January 1) encouraging mobile phone users to dispose of their used handsets and accessories, regardless of the brand, at any of the recycling bins set up across Nokia priority dealers and Nokia care centres. For each handset dropped into recycling bins, Nokia will be planting a tree, besides giving gifts to people participating in its campaign.

As part of its initiative to educate mobile phone users on the importance of recycling of e-waste, India’s top mobile phone seller will begin the initiative from Delhi and then gradually roll out the programme in phases across the country. “We have laid out a robust recycling infrastructure across the country with over 1,300 recycling bins installed at our centre across India. We work with qualified recyclers around the world to ensure proper end-of-life treatment of used devices,” said Nokia India Vice-President and Managing Director D. Shivakumar.

The ‘Take back’ campaign aims to increase awareness of the concept of recycling.

Source: Agencies