MTV Brings a Beatbox Rendition of A.R. Rehman's "Maa Tujhe Salaam", this Independence Day

For the last two decades and more, this iconic song has been instrumental in instilling a sense of patriotic pride and national unity amongst millions. Even after garnering a Guiness World Records for being the song performed in the most number of languages, the legendary A.R. Rahman’s Maa Tujhe Salaam doesn’t cease to amuse us and infuse a plethora of emotions. As we step into the 74th year of India’s Independence, India’s No. 1 Youth Brand, MTV aims to scale up the celebrations with a musical innovation. In partnership with BBXINDIA, MTV is all set to launch a recreated version of A.R. Rahman’s iconic track Maa Tujhe Salaam, with a beatbox version.

This heartfelt rendition of Maa Tujhe Salaam, purely created with human mouth and vocal chords (vocal flute, Konakkol, and Beatbox only) for the first time ever, is a modern day tribute to the resilience of our nation on 15th August. Through this offering, the channel brings MTV Beatbox Hustle, an innovative extension to its flagship property, MTV Hustle- India’s first rap reality show. With this collaboration with BBXINDIA, an organization that has pioneered the culture of beatboxing in India, MTV brings a platform for all budding talents to showcase their expertise, create awareness about the subculture and give it a push that it rightly deserves.

This unique track owes its newness to three of the most talented beatboxers in India. Raka Vee, a Chennai-based beatboxer and founder of BBXINDIA, who with his decade-long expertise, has over 100 live shows worldwide to his credit. Ajinkya, a self-trained mouth musician from Mumbai who recreates the wind flute using his vocal cords only; Shivaraj Natraj, a well-trained Carnatic vocalist and Mridangam artist from Bangalore, also known as the Konnakol beatboxer who combines the oldest vocal percussion (Konnakol) with modern age beatboxing and brings the true mix of Indian beatbox flavor. 

This partnership would also entail a series of LIVE sessions with the founder of BBXINDIA, Raka Vee, who will be interviewing talented artists from the Beatbox community for 4 weeks from MTV Hustle’s Instagram page.

So, this Independence Day, rejoice in the spirit of freedom with a vibrant beatbox rendition of Maa Tujhe Salaam, only with MTV India.

Facebook- https://www.facebook.com/mtvindia/posts/10158326873070102

Twitter- https://twitter.com/MTVIndia/status/1294178070518099968

“Main gaya jahan bhi, bas teri yaad thi

Jo mere saath thi, mujhko tadpa thi rulati

Sab se pyaari, teri soorat

Pyaar hai bas tera, pyaar hi

Maa tujhe salaam” 

Amazon Prime Video Launches the Trailer of Upcoming Kannada Legal Drama Law on July 17

Amazon Prime offers incredible value with unlimited streaming of the latest and exclusive movies, TV shows, stand-up comedy, Amazon Originals, ad-free music listening through Amazon Prime Music, free fast delivery on India’s largest selection of products, early access to top deals, unlimited reading with Prime Reading and mobile gaming content with Prime Gaming, all available only for Rs. 129 a month.

Amazon Prime Video today launched the trailer of their first Kannada direct-to-service film, Law, a criminal suspense drama that follows the life of Nandhini, a law student who demands justice for a gruesome crime. Law is produced by Ashwini Puneeth Rajkumar, M Govinda and directed by Raghu Samarth. The legal Kannada drama is led by Ragini Prajwal who makes her debut as a lead actress and Mukhyamantri Chandru, Achyuth Kumar, Sudharani among others. Law is the fourth direct-to-service movie to premiere on Amazon Prime Video after the successful release of Ponmagal Vandhal (Tamil), Gulabo Sitabo (Hindi) and Penguin (Telugu and Tamil with Malayalam dubs). Prime members in India and in more than 200 countries and territories worldwide can watch the much-awaited movie in Kannada starting 17th July, 2020.

“Law is close to my heart, because not only does it mark my debut, but the movie also sheds light on an important message that often gets sidelined.” said Law Actress Ragini Prajwal, “Nandhini, is a strong and determined women who overcomes a difficult situation through sheer determination and perseverance. Law is sure to set a new bar in this genre and I am hoping it will be appreciated by critics and audiences alike. I have had the privilege of working with a dream team on Law and I am thrilled our film will be accessible to audiences not only from India but across 200 countries and territories, making the release even more impactful.”

Producer Ashwini Puneeth Rajkumar said, “Amazon Prime Video is one of our most valued partners. After the phenomenal success of our films Kavaludaari and Maya Bazaar 2016 which released on the service shortly after its theatrical release, Law is our third collaboration and one of the two titles we would be premiering on Amazon Prime Video worldwide. With Law we not only want to entertain our audience, but also bring to light an issue of great importance. We look forward to customers across 200 countries and territories being able to enjoy the movie from the safety of their own homes.”

Watch the trailer here: https://amzn.to/LawTrailer

Synopsis:

There are umpteen stories that involve crime and investigations. Sometimes, the case even gets dismissed due to lack of evidence and the accused are set free. However, ‘Law’ is a paradigm shift from the rest in this genre. Nandhini, a law student who is caught in a precarious situation fights for justice for a gruesome crime that took place.

Law will join the thousands of TV shows and movies from Hollywood and Bollywood in the Prime Video catalogue. These include Indian-produced Amazon Original series like Paatal Lok, The Family Man, Mirzapur, Inside Edge and Made In Heaven, Four More Shots Please! S1 and S2 and award-winning and critically acclaimed global Amazon Original series, including Tom Clancy’s Jack Ryan, The Boys, Hunters, Fleabag and The Marvelous Mrs. Maisel, all on Prime Video, which is available at no extra cost for Amazon Prime members. The service includes titles available in Hindi, Marathi, Gujarati, Tamil, Telugu, Kannada, Malayalam, Punjabi and Bengali.

Prime members will be able to watch Law anywhere and anytime on the Prime Video app for smart TVs, mobile devices, Fire TV, Fire TV stick, Fire tablets, Apple TV, etc. In the Prime Video app, Prime members can download episodes on their mobile devices and tablets and watch anywhere offline at no additional cost. Prime Video is available in India at no extra cost with Prime membership for just ₹999 annually or ₹129 monthly, new customers can find out more at www.amazon.in/prime and subscribe to a free 30-day trial.

The Indian Performing Right Society Ltd (IPRS) Launches #CreditTheCreators Campaign

Did you know that Jaddanbai, actress Nargis Dutt’s mother was India’s first female music composer? Did you know the most unforgettable song, ‘Itni shakti hame de na daata’ was written by lyricist Abhilaash and composed by Kuldeep Singh? Every song is a musical story written by the composers and lyricists but the creators of many such brilliant creations remain lost in the pages of music sheets.  With World Music Day just round the corner, IPRS in association with Music Plus has launched a thought provoking campaign, “#CreditTheCreators” acclaim the Creators and Celebrate THEM along with their work! The multifaceted campaign will witness veterans and musicians like Javed Akhtar, Sameer Anjaan, Raju Singh, Swanand Kirkire, Sandesh Shandilya, Mayur Puri, Manoj Muntashir, Kuldeep Singh, Abhilash, Kausar Munir, Leslee Lewis, Shashaa Tirupati, Priya Saraiya, Paroma Dasgupta, and many more driving the initiative on social media and traditional platforms.

The first leg of the campaign will roll out on digital with the associated artists performing and talking about their favourite songs and the creators behind such timeless creation. Unfolding stories and talents who remained lost in obscurity. Further, the activation will see association with artists for real life stories, testimonials, UGC, panel discussions and innovative content partnership to drive the message across social and traditional media. Spread over two weeks, the campaign will serve as a thought starter encouraging all of us to acknowledge those behind the power of words and melodies that have shaped our moments of merriment and misery equally, forever etching those songs in our memories.

Speaking on the campaign Mr. Javed Akhtar, Chairman, IPRS commented, “Although popular music and even light classical music in Northern America had influences of Latin and African traditional beats and compositions, what we call fusion today is an international phenomenon that can be called a post Woodstock revolution. It was the performance of Pandit Ravi Shankar and Ustad Allah Rakkha at Woodstock that ultimately broke so many cultural and traditional barriers in the world of western music. Even the conservatives reassessed their “musical morality” and eventually in the whole western world fusion got accepted as a respectable genre. I guess not many people are aware that while in the West, Fusion was recognised in mid-sixties, Indian film music directors were not only using but had mastered fusion as early as late thirties. There are a number of songs in the forties and fifties recorded by maestros like Pankaj Mallik, Naushad, Anil Biswas and C Ramchandra in which the tune of the lyric is based on Indian Ragas but the orchestra uses instruments like guitar piano, trumpet, cello, violin. Some songs have an Indian tune backed by a Western choir.

On this occasion of World Music Day, I salute every such genius who was decades ahead of the world. We must ensure that every creator in India is recognised & remunerated for their creations and their right to be identified as authors of their creations remains sacrosanct.

Happy World Music Day to everyone because as the Bard has said “Music is the food of love”.

Commenting on the initiative Mr. Rakesh Nigam, CEO, IPRS said, “Our endeavour has always been to provide a platform that encourages creativity and fair value for music and its creators. With this campaign, “#CreditTheCreators” we aim to build a strong proposition for acknowledging and honouring the authors and composers of music who spend their lifetime in creating their masterpieces. The way music is consumed has changed significantly over the years. While avenues for distribution and consumption of music has grown manifolds, limited efforts have been made to encourage and acclaim the creators of music.  We are hopeful that through this campaign we will be able to initiate a positive change and will be supported by many to drive the cause.”

Smaller, 4-gigabyte Apple iPod shuffle launched

Apple Inc. unveiled a minuscule new iPod Shuffle on Wednesday that takes its "smaller is better" mantra to a whole new level.

The third-generation Shuffle, a slim aluminum rectangle less than 2 inches long, takes up about half as much space as the previous version even as it doubles music storage space to 4 gigabytes. To achieve such a tiny form, Apple had to remove most of the buttons from the body of the $79 device and build them into the headphone cord instead.

"Smaller has tended to work very well for us," said Greg Joswiak, a marketing vice president at Apple.

The trade-off for a sub-$100 Shuffle has always been the lack of a screen to visually navigate through the music stored on the device. The first generation Shuffle, which launched in 2005, could hold about 240 songs, arguably not enough to warrant a screen.

Now that the device can carry 1,000 songs, Apple has come up with a way for people to identify the music they're listening to or find songs they want. A new feature called VoiceOver can, at the push of a button, speak the song and artist name or rattle off the list of custom mixes — called playlists — that the owner has loaded onto the device.

Here's how it works: As you synchronize a new Shuffle using an updated version of iTunes, your PC or Mac looks at each track and playlist and creates a small file of a computerized voice speaking the title, artist or playlist name. If a song is in Spanish or Chinese, say, the software figures this out and speaks in the appropriate language. Apple says the device can handle 14 languages.

The new Shuffle, which comes in silver or black aluminum with a shiny stainless steel clip, is set to go on sale Thursday. Joswiak said Apple's own earphones will be the only option for early buyers, but that other companies plan to make compatible headphones as well as adapters for regular headphones.

Agencies