Sona Mohapatra’s to Release “Raat Ke Musaafir” Music Video on Independence Day 2020

 

Music Video

* Ultra Media & Entertainment to release “Raat Ke Musaafir” music video featuring Sona Mohapatra on Independence Day 2020

* Music video showcases struggles that women face when they dare to dream, especially in the context of safe spaces

* Sona Mohapatra’s new single highlights the need for solidarity when creating safe spaces for women in every sphere, including music

Ultra Media & Entertainment presents music video “Raat Ke Musaafir” featuring vocals by Sona Mohapatra. The song is an ode to the struggles that Indian women face when they dare to dream in the context of safe spaces whenever they work or travel at night. The music video will release on Independence Day 2020 on Ultra Bollywood You Tube Channel and later on Gaana,Spotify,Saavn itunes and other leading platforms.

 The music video produced by Kumar Bharti, and directed by Dehradun-based film maker, Ajay Govind, raises the issue of women’s safety at night in Indian cities. Accomplished artiste Sona Mohapatra, who has raised several women-centric issues, lends her powerful voice to highlight the problems working women face when travelling at night and sheds light on the power of female solidarity in building safe spaces for women in every sphere of life.

 “Raat Ke Musaafir” features actors Sakshi Hasija, who plays a female cab driver aspiring to become a civil servant, and Anupama Sunehria, a young hockey player. Sakshi’s character’s strong maturity and the vibrant energy of Sakshi’s character become the crux of the music video. To add an authentic touch, the producers invited a hockey coach, Sonal Shah, to train Anupama on set. The video has been shot in Dehradun.

 The powerful concept, developed by scriptwriter, Remya Sasindran, delves into the barriers that women face when they have to be out at night to achieve their dreams and how women continue to support each other to make the world a safer place.

The song featured in the video is composed by Nitin Krishna Menon, who last composed music for a short film ‘Missing’ directed by actor Vipin Sharma, which was selected for screening at NYIFF 2020.

 Rajat Agrawal of Ultra Media & Entertainment, says, “We are extremely happy to acquire the rights of the music video ‘Raat Ke Musaafir’, which highlights womens' safety issues on the eve of Indian Independence Day. We partnered with the producers because the creative energy of the entire team was infectious and the final output will definitely empower female viewers and raise awareness. Iconic Sona Mohapatra adds to the overall impact in her inimitable voice. We at Ultra intend to start and felicitate #RaatKeMusaafir safety drive for women working at night.”

 Iconic artiste Sona Mohapatra said, "Raat ke Musaafir immediately struck a chord with me. The narrative, both visually & in song was about women's right to public spaces, be it night or day and their right to be able to dream freely & make those dreams come true! There could be no better spirit to celebrate this Independence Day & one that has come right in the middle of a scary pandemic & health scare where it has become even more evident that in order for humankind to get through to the other side, all genders need to work together, with mutual respect, in harmony because there is a much bigger force at play that no one can control. This harmony can be brought about only if we free women from their shackles." Sona added, "This song has strong electric guitars & is a rock ballad. Unconventional in India since such ‘rockstar’ status is reserved for the men folk more often than not & this too breaks barriers subconsciously & overtly! I enjoyed singing this song straight from the heart because it tells a story without preaching or patronising anyone. Women have been trained to speak softly & are expected to sing like a high pitched bird in a sweet voice only & also be a damsel in distress. This is 2020. Those days are over." 

 “We decided to release the song on Independence Day because freedom is a core theme that runs in the song. Eventually the song is a take on everyone's freedom to be themselves and find others in that journey who will support you,” added Ajay Govind lyricist and director of the music video.

 About Ultra Media & Entertainment Group: Apart from producing 16 feature films, various TV programs and on-going content for IPTV, VOD, Internet, Mobile and more, Ultra Media & Entertainment (ULTRA) is one of the leading film acquisition and distribution companies in the Indian entertainment industry. With over 2000 titles across various languages, ULTRA offers movie licensing services, acquires TV rights, audio rights, VOD rights etc. of content belonging to a wide array of genres and formats. Its library of rich and varied content is sought after in the U.K, Middle East, the U.S, Africa, Asia, etc. Not just that, its post-production studio has been a part of some world-class film preservation and archival projects.

India Angel Fund Invests in Mental Wellness Startup - IPHM Services

IPHM Services has succeeded in raising a seed round of funding from India Angel Fund, most of them Women Entrepreneurs, also first time angel investors.

New age healing assistance, IPHM Services (Integrated Personalized Health Care Management), helps design programs and workshops for the psychological well-being of individuals and employees of large organizations. 

Founded by Dr. Sachin Bhavsar, IPHM believes that the Heart, Body, Mind and Soul are four pillars of life and an integrated system that needs constant nurturing. Their services aim to assist individuals to reach their own potential by developing skill sets within them, pertinent for their good health, emotional and mental well-being. 

An influx of funds would mean training more individuals, employees and aspiring entrepreneurs to reach their potential growth and increase general productivity within an individual. Afterall, all these aspects are interlinked and a positive push in any direction would enhance our own offering. 

Speaking on this fundraise, Dr. Sachin Bhavsar, Founder - IPHM Services said, "While we have always believed in nurturing the four attributes for a healthy living, there is also very little awareness of the real-time applications and the rapidly evolving technological advances in the healthcare system. This infusion would mean creating cognizance at the grass-root level and would definitely ameliorate the overall health economy."

Being a subject matter expert and an integral part of IPHM Services, Sneh Kulkarni, Co-founder – IPHM Services remarks, "There was always a need-gap between awareness about mental health and real-time use of technology in the healthcare system. We are now one world that has been connected digitally and therefore, it becomes easier to really understand societal structures and socio-economic backgrounds. This enables us to understand the different cultures that people come from, and offer a personalized approach to helping these individuals."    

First time angel investor and an alumni from IIM Ahmedabad, Monaliesa Sarkar said, “I have been working actively with various NGOs and government bodies in Delhi NCR and I cannot stress enough on the need for more startups to emerge in the mental health space. I also love the fact that an inspiring person like Dr. Sachin is matched by a powerhouse of energy which is Sneh Kulkarni. I am also kicked that this deal is led by women angels like me, Jyoti, Koel and Sabana and we have a woman entrepreneur like Sneh. I have always advocated that Women Angels should actively lead from the front and back other Women Entrepreneurs.” 

Women are now stepping up as angel investors and putting their energy, time & money in industries that are not only growing but are also adding value to the well-being of the nation. Speaking on this, women entrepreneur Jyoti Tiwari said, “I have been a healthcare professional for more than 15 years and absolutely agree that mental health is the key to overall health and wellness and our immunity can only be built by working on the MIND and not just the body. I am also making my first angel investment and just love the fact that it's a woman co-founder like Sneh Kulkarni on the other side apart from the inspiring Dr. Sachin.”

The third women angel investor on this project is a powerhouse with 17+ years of experience in corporate retail and also runs a successful startup. Koel Dutta said, “Having been a professional for 17 + years and having successfully exited from my last startup TieKart, I am now making my first Angel investment thanks to my old friend Rahul Narvekar and I am sure we 4 women angel investors can work with mentoring Sneh on how to build this company, since I have also run a successful startup.”    

The 4th women Angel Investor Sabana Khatoon also an IIM A Alumni, wearing multiple hats as a business woman, active in various initiatives in Kolkatta from helping run TEDxChowringhee to various entrepreneur networks said, "Being a single woman entrepreneur and having myself seen so many cases in the past few months of mental health issues, I am quite excited to make my first Angel Investment and that to with Sneh Kulkarni and Dr. Sachin.”. 

“Being a Doctor I always tell everyone that mental health manifests into physical health and especially in such challenging times, it is more so. I am awed by the personal journey of Dr. Sachin, multiple surgeries, amputation and still he is so positive and an absolute role model for everyone. I also love the positive energy that all the women here bring as a team. This is also my first Angel investment and I like the fact that it's in a space I am personally involved in too”, said Dr Vikaas Grover, a doctor by profession and a startup enthusiast.

India Angel Network has made another seed investment of Rs. 25 lakhs into IPHM Services. Speaking on this deal Rahul Narvekar, Co-founder IAF said “Mental Health is a subject which has been amplified in mainstream conversations recently and especially in these times of uncertainty and fear and overall negative atmosphere, it has brought home the fact that we need to openly talk about this but also address and heal. I was introduced to Sneh and Dr. Sachin by Rajiv Dabhadkar and was completely awed by their dedication and deep domain expertise in this space. Dr. Sachin’s personal journey is a story of grit and determination and that is the key ingredient for any entrepreneur. Interesting to note that this has turned into a women dominated deal. We have an awesome majority of women entrepreneurs and I believe that women make the best entrepreneurs, CEOs and Angel Investors. Women do multitasking routinely, are more open about sharing and are natural care givers and that’s what mental health platforms need. Also all the four Angel Investors are first time Angels and I would LOVE to see more women become Angel Investors.”

About Integrated Personalized Healthcare Management Services

The USP of the IPHM service is “Nurturing health in heart, body, mind, and soul. IPHM believes that this is an integrated system that works on these four pillars. If one fails then life becomes unbalanced. IPHM offers services such as Stress management, Women wellness, Child and Adolescent Psychology.

Integrated HR is the Programme designed by Integrated Personalised Healthcare Management for the Corporates. IPHM evolves into the mainstream functions of organisations, the remote work revolution predicts further possibilities and is here to stay. Every organization needs to make new strategic choices and also equally need to take care of employee’s mental health.

Spinny Sees 400% Increase in Queries and Home-Test Drive Requests from Women

Spinny – a complete online-to-offline retail platform for buying and selling preowned or used cars – has sold more than 1,200 cars since lockdown 4.0 began. The company has observed a 400% increase in queries from women buyers since preowned cars are now considered a ‘necessity’ for urban households. For the safety of all customers and employees, Spinny has processed all orders #WithExtraCare via a contactless delivery system. 

As women are inconvenienced by social distancing and other COVID-19 related restrictions, owning a car is now seen as the swiftest, safest way of personal mobility. Due to the liquidity crunch, however, along with other customers, women are opting for preowned cars. Therefore, Spinny is providing a safe modern-day solution at each touch-point keeping ‘Customer Convenience’ and safety at the center of every experience. Since the lockdown, the number of women customers is estimated to be 20% compared to 10% women car buyers in 2019.

Commenting on the trend of women preferring preowned cars, Niraj Singh, CEO  & Co-Founder – Spinny said: “The ongoing pandemic has created unprecedented challenges for customers, including women. Be it buying, selling, online ordering, home-test drives or home deliveries, we have set industry standards in zero-contact processes.  Men try but women helm the responsibilities of the safety of the family in a household, and with the rising enquires, it's evident that women wouldn't compromise in safety in transportation for any household.''

 In its Home Test Drive #WithExtraCare, Spinny rigorously follows the necessary precautions as per WHO guidelines, with safety as the top priority. Once on the website or app, buyers go through three simple steps for zero-contact home delivery of their chosen car. Thereby, Spinny has processed numerous orders since lockdown 4.0. In facilitating online purchases, the process is wholly transparent. The car’s entire history is online with HD images covering every angle of the vehicle. Customers are given a real-time virtual tour in viewing the car. All Spinny cars displayed on the portal are available for a home-test drive at the customer’s convenience.

Besides, Spinny stringently ensures employee hygiene. Screened for temperatures daily, the staff adheres to all social distancing norms while attending to customers. Across cities, Spinny car hubs function as deep sanitization zones where each car is sanitized before and after every test drive with special focus on frequently-touched areas. During the test drive, customers receive a complimentary safety kit comprising masks, gloves and sanitizers. Once satisfied, the customer can buy the car on the spot after the test drive or request home delivery. 

Spinny is redefining the auto retail of preowned cars via its seamless ‘phygital’ purchase process. Since its inception, Spinny has earned the trust of 10,000-plus customers. Currently, it operates in six cities – Delhi, Gurgaon, Noida, Bangalore, Hyderabad and Pune – via 10 car hubs. With its No Haggling Fixed Price Assurance, 1-Year Warranty and 5-Day No Questions Asked Money-Back Guarantee, Spinny has gained customers’ trust while augmenting their premium buying experience.

About Spinny

Spinny is a full-stack car-buying platform for the young Indian, enabling a car buying experience that is simple and delightful. Though in the early stages, Spinny has been appreciated by its customers with an above 4.5 out of 5 ratings from Spinny car owners – and a 78% NPS and 35% referral purchases. Headquartered in Gurgaon, Spinny employs 500-plus people across 6 cities in India.

An IIT-Delhi alumnus, Niraj Singh (Founder & CEO) is a serial entrepreneur and investor. Spinny was born out of his desire to deal with a core area that directly addresses the customer’s challenge – in this case, a car. He noticed the absence of a platform that offers a completely trustworthy and premium experience to people purchasing second-hand cars, even though they are spending a significant amount and the purchase is a very aspirational one for them. He was determined to solve this problem by eliminating the distrust and making the process simple and straightforward for customers.

Otipy to Acquire Women Resellers Through its Partnership with SHEROES

Otipy, one of India’s fastest growing social commerce ventures, in partnership with the largest women-centric social networking app, SHEROES, today announced a new initiative to empower thousands of women pan-India, by providing them an earning opportunity as Otipy partner resellers.

The partnership between Otipy and SHEROES will be based on a revenue-sharing model, with strong synergies between both the app based platforms.  The idea of the initiative being that women can take advantage of the current scenario to earn and become independent, while being in the comfort of their homes. By choosing to partner with Otipy and SHEROES, interested resellers could be just a step away from being self-reliant earners, without the need of any additional investment. Through just a few clicks, they can be empowered within their communities by selling and coordinating deliveries of high-quality fresh fruits and vegetables to thousands of homes.

The initiative is looking to partner with more than 1,000 women in becoming Otipy resellers, in the Delhi-NCR region alone. For starters, resellers will be supporting farmers by taking up the mantle of delivering fresh farm produce in the Delhi-NCR region. The objective is to provide healthier alternatives to an increasingly health conscious society, which is yearning for safe, hygienic and eco-friendly produce as an alternative to the standard-fare products of questionable quality, that are usually available at a corner store. The hope is to create a healthier ecosystem, while simultaneously enabling women to make most of an opportunity to attain financial independence and recognition. Otipy, along with SHEROES, wishes to replicate this model across the country, as they intend to leverage the expansive SHEROES community to find enthusiastic women partners. 

Speaking about the partnership Varun Khurana, Founder, Otipy said “Otipy is thrilled to partner with SHEROES, as they have been at the forefront of creating tangible impact in society through the creation of a community exclusively for women, which allows them to explore expert opinions and work opportunities among other things. Otipy shares similar values with SHEROES and we hope that through this initiative, thousands of women will be provided financial avenues, while driving the larger purpose of healthier food consumption in the country.”

Sairee Chahal, Founder & CEO SHEROES said “One of our major goals has always been to facilitate the inclusion of women into the workforce and our partnership with Otipy only strengthens our resolve in reaching that ambition. It is our belief that Otipy’s opportunity has the potential to transform the prevalent thinking behind women-centric decision making and we are working towards creating success stories that have the power to reinforce the ecosystem for the empowerment of women.”

Otipy’s platform has been designed to meet the requirements of an average smartphone user, with a friendly app interface and simple payment gateways, while ensuring quick next-day delivery. Otipy and SHEREOS encourages users and community champions on the app to apply by logging in to their accounts and make use of the opportunity, and become partner resellers.     

How women are Making it Big in Business Via WhatsApp-Based Social Commerce?

By Varun Khurana, Founder, Otipy ( India’s fastest growing social commerce venture)

 

Social commerce is not a new concept in the country major chunk of social commerce existed only in the fashion, beauty, and retail industries. Today, social commerce is gaining popularity for one of the fundamental aspects of life – fresh food. Fresh produce such as fruits and vegetables have become the most in-demand products as people switch to healthier ways of living and are eager to know the source.  

 

A USD 200 Billion fresh produce category is now witnessing major disruption through social commerce. It is garnering the attention of consumer, entrepreneurs, and investors, . In fact, consumers are increasingly preferring their food sourced through social commerce for various reasons such as higher credibility, rational price and most importantly, fresher produce (delivered within a day straight from the farms sometime within 12 hrs). For women looking to be a part of the business environment without monetary investment, social commerce within the food category is the ideal solution. Let us take a look at how social commerce is playing a key role in helping women make it big in business.

 

The rise of social commerce

Increasing internet penetration and social media usage have paved the way for the rise of social commerce. A majority of the population today uses and is in fact hooked onto social media and brands are leveraging this aspect. With the rise in demand for fresh produce, women are joining hands with brands to become resellers within their community to make a mark for themselves in their community by leveraging social commerce. Currently, fresh produce is a supply-led model and social commerce is flipping it to demand-led model that further helps in solving the problem of middlemen and wastage (since there is no inventory). Apart from this, it helps resellers connect with their customers-base efficiently and offer real-time feedback to the farmers regarding the quality of the produce.

 

The emergence of women as dominant sellers

 For the first time, women are taking the center stage in spurring the adoption of e-commerce and helping the industry as well as themselves progress. The advent of technology, rapid digitization of businesses, and easy access have helped drive this change. For women sellers, a slew of features aided by cutting-edge technology such as voice chats/chatbots, real-time updates and feedback to the farmers, and most importantly, WhatsApp-based marketing is coming handy to open more doors to become micro-entrepreneurs.         

Additionally, women sellers also have a higher average order value, better retention and repeat orders, making them more suitable. In fact, not just urban cities, but women resellers hail from tier-II and tier-III catchment areas are hopping on the fresh produce social commerce bandwagon to fulfil their goals and achieve financial independence with almost no investment. A whopping 68% of women in most platforms sell from tier-II and tier-III cities.

 

Women sellers also help customers gain the trust factor for unbranded products since they usually tend to lean towards known/established brands. In return, social commerce platforms offer easy access for women to build an entrepreneurial empire of their own through community engagement without hindrances. Particularly in vernacular language-led social commerce platforms, women are dominating the space, even though the concept is still at a very nascent stage. They are learning the tricks of the trade and are keen on flourishing in the competitive business environment.

 

Social commerce is quickly becoming a multi-million-dollar market in India. However, the country has a largely unorganized market, particularly in tier-II, tier-III and tier-IV cities, especially for the fresh produce category with millions of farmers scattered across the country. Additionally, shopping for fresh produce is a social concept of sorts. Since the pandemic has forced us to adhere to social distancing norms, social commerce is flourishing and women are leading the way. With technological advancements, greater digitization and the availability of regional languages providing easy access and seamless experience, the rise of women entrepreneurs through social commerce is inevitable.  

Ormax - Momspresso Launches Report That Decodes The New Age Digital Moms Of India

* ‘A Definitive Guide to New Age Digital Moms of India 2020’ is a comprehensive study covering 21+ metros& non-metros, 2100+ online surveys and 270+ hours of consumer interactions & expert interviews

* Rise of Nuclearisation: With a highly nuclearized lifestyle, a majority of moms are exploring & finding their own way by turning towards social media for answers

* Social Media Se PuchteHain: 47% of moms trust online reviews & platforms like parenting websites/ blogs for kids’ clothes and accessories  while 42% rely on online resources for baby care products

* Hi, Hello Ya Namaste: 52% of moms consume online content in Hindi while 34% consume English language content

* The Warrior Mom During Lockdown: 81% of moms are concerned about their child’s immunity while 71% of them are looking for ways to keep their kids engaged

* A series of discussions will  be hosted as part of the launch, the first of which is the CMO’s Roundtable on ‘New Age Digital Moms– what brands need to know’

Ormax Consultants, India’s foremost consumer understanding company and Momspresso.com, India's largest platform for moms, jointly launched the much-awaited report, ‘A Definitive Guide to New Age Digital Moms of India 2020’. The report gleans insights into the changing face of motherhood in an increasingly nuclearized and digital world and a modern approach to childcare. It also touches upon ongoing trends such as the rise of mompreneurs and the impact of COVID-19 on mothers.

According to the report, even while living in a joint families, mums are experiencing physical and mental nuclearization of families, which has led to the evolution of their approach to parenting. Today, mums rely more than ever before on social media for parenting tips, tricks, and advice instead of family members. This bears out in the fact that a high percentage of mums turn to online websites and portals to discuss crucial aspects, read/watch reviews for kids’ clothes & accessories (47%), babycare products (42%),academics (41%), extra-curricular activities (21%) and food and nutrition (17%).

With the country under lockdown due to the outbreak of COVID-19, moms have taken the responsibility of being the ultimate shield for their kids – building kids’ immunity (81%) & keeping a check on their nutrition intake (73%) on one hand, and keeping them engaged in some activities at home (71%) on the other.

PrashantSinha, Co-Founder & COO, Momspresso adds, “At Momspresso, we believe that no one understands Moms the way we do, due to the volume of content that is created, consumed and engaged with, on our platform. The study reflects that in-depth understanding and is a definitive guide to the new age digital mom – not only in her ever-evolving role as a mother but also her multifaceted journey as a woman. This comprehensive report covering Bharat moms, not only in tier 1 but also tier 2 and tier 3 cities, is going to be an essential tool for all brands to leverage.”

Interestingly, the study has revealed that modern mums are relinquishing control when it comes to parenting, moving past the dated ‘my way or the highway’ approach. Instead of being in the driver’s seat, new-age mums are adopting a more balanced parenting style. They believe that they stand to learn from kids as much as they can teach them.

The steady growth of vernacular content has also been covered by the in-depth report with Hindi emerging as the language of choice for a majority of mums. 65% of the respondents stated that they prefer watching television content in Hindi while 52% of moms consume internet content in Hindi.

Commenting on the launch, Priya Lobo, CEO of Ormax Compass, said, “The title, “A Definitive Guide to New Age Digital Moms of India 2020”, is about digging deep to understand a mother from different perspectives. Ormax has been at the forefront of consumer understanding and behavior for over 35 years, and nothing gives me more pleasure than bringing the voices of mothers to the forefront. Over the years, the role of mothers and motherhood has been changing drastically, and today, more than ever, moms depend on digital platforms to raise their children. This 'over-dependence' on social media as the source of information is creating newer levels of confusion on how mothers should really raise their children - the best practices, is it good enough? The experiences of these mothers have stirred me. Having just been on this journey and concluding this report, I already look forward to the next exciting one.”

The report is a result of a knowledge collaboration between Ormax and Momspresso, both accomplished names in their respective industries. At its core, the report prides itself on being the ultimate authority on ‘Digital Moms of India’ at a day and age where most decisions pertaining to motherhood and childcare are made using technology. The study is a pan India research conducted through 2100+ online surveys with 270+ hours of consumer interactions. It covered 21+ metros and non-metros, including a wide scope of mothers and children from working and non-working, nuclear, and joint families across SECs. 

As a part of the launch of Momspresso-Ormax study, the brand is hosting a series of discussions, the first of which is the CMO’s Roundtable on ‘New Age Digital Moms – what brands need to know’ moderated by Ms. ParulOhri, Founding Member & Chief Editor Momspresso and Ms. Priya Lobo, CEO Ormax Compass. This session will bring together top-level CMOs who are Moms from across industries to share their perspectives on the findings of the study.

About Ormax Consultants:

Ormax Consultants is India’s foremost qualitative research company. Established 35 years ago, Ormax has been a leader in providing consumer understanding and market insights across categories. Ormax Compass, an integral part of the Group, focuses on supporting brands in understanding consumer psychology and keeping humans in the equation. Today, Ormax uses its rich, diverse experience of deep human understanding to support companies in generating business growth and mitigating market challenges through its products and services.  

About Momspresso:

Momspresso.com is India’s largest user-generated content platform for women. The finely-brewed content on Momspresso.com  offers support to moms across the country, not just in their journeys as parents but also in their lives as wives, daughters, and – most importantly – as women! Launched in 2010, Momspresso.com  is based out of Gurgaon, Haryana. The platform attracts users and bloggers to create content on subjects as diverse as conception, pregnancy and baby care, teenage and adolescent issues, beauty, fashion, healthcare, and travel. Momspresso.com  users can quickly set up their own blog and express themselves to like-minded mothers in 10 different languages including English, Hindi, Gujarati, Bengali, Marathi, Malayalam, Telugu, Tamil, Punjabi and Kannada. The brand has now extended its commitment to empowering Moms financially, with the introduction of MyMoney, a simple way to make money by participating in campaigns by brands they love and use.   

OTIPY - Social Commerce Venture by Crofarm Aims to On-Board 5000 Women from Delhi NCR by July 2020

OTIPY, the social commerce venture of India’s fastest-growing farm to retail agritech start-up Crofarm, has recently announced its plans to on-board 5000 women resellers in Delhi NCR. The platform aims to engage with these women by July 2020.Currently working with 500+ women resellers, the brand aims to further expand this number to 5000 by leveraging social media, awareness campaigns, and referrals. By joining the platform’s social commerce workforce, women would be able to earn up to INR 60,000 per month by supplying fresh fruits and vegetables in their community. Otipy resellers earn approximately 10% of their daily sales. To join the platform they can register themselves on the OTIPY website (https://otipy.com/partner.html) or their Facebook page.

OTIPY also offers basic training to newly onboarded resellers on their platform on How to grow their Otipy business; which includes the usage of the reseller partner app, social media promotion, customer care and deliveries. Considering the scalability and efficiency, the training is offered through video conferencing. The brand onboards and activates reseller partners within half hour.Speaking on the brand’s growth plans, Mr.  Varun Khurana, Founder, Otipy – a social commerce venture by Crofarm said, “A majority of our resellers 70% are women. Till now we have on boarded 500 women and we are determined to achieve our goal of onboarding 5000 women by the end of July. To ensure the safety and financial sanctity, we only onboard relevant resellers with valid KYC documents. We have also enabled a WhatsApp feature where women resellers can engage with their neighbourhood customers and understand them and their preferences. This will help them have a strong influence on the community and cater to the specific needs of the consumer. Furthermore, there is no investment required for them to start. We look forward to fulfilling our goal and serving the community better by bringing them fresh produce straight from the farm.”

OTIPY works on a social commerce model where the company delivers the products to the resellers who will then handle the last-mile deliveries within their neighbourhood and earn a healthy commission. Otipy currently serves over 50,000 active customers in the Delhi-NCR area and is targeting the large market with a scalable demand-led model. The fruits and vegetables are sourced from various regions across the country such as Haryana, UP, Delhi, Gujarat, Himachal Pradesh, Karnataka, Rajasthan, and Maharashtra. Crofarm also recently raised a funding of USD 1 million led by Smile Group.

About Otipy (Social commerce venture by Crofarm)

Otipy (Social commerce venture by Crofarm) is India’s fastest growing farm to fork agritech start-up. Otipy focuses on-demand harvesting as per predicted demand to keep minimum wastage through state-of-the-art technology used for procurement, distribution and delivery.  Otipy sources fresh produce from farmers across Haryana, UP, Delhi, Gujarat, Himachal Pradesh, Karnataka, Rajasthan, and Maharashtra.

Browse pure content on NaqaTube; Online version of YouTube

Sick and tired of profanities and explicit nature of some video clips on YouTube, a group of Saudis have developed a “clean” alternative called NaqaTube (naqa being the Arabic word for ‘pure’).

The aim, as they put it, is to prevent the youth from watching sexually explicit video clips online, an Arab news report quoted a moderator of the website as saying. With millions of youth logging into YouTube each day, the group launched NaqaTube, which is simply an amalgamation of “clean” clips from YouTube.

Abu Ibraheem, one of the moderators of the website, said that clips on NaqaTube are religiously safe and often edited prior to being uploaded.

The website’s logo is “participate with us in a clean website.”

The site also censors clips that are against the government, individuals and scholars, or which mock people in general, the report said. Women’s images are totally forbidden, along with music.

“Our dream is to decline the number of visitors to YouTube. Our website has received 5,000 to 6,000 visitors since its launch two months ago,” Ibraheem said.

Much of the material on the site is religiously inclined and the site’s front page displays links to over 10 channels featuring scholars, preachers, children and other Islam-related material. The site hosts clips of scholars from the Arab world delivering Islamic discourse. “We are promoting a moderate Islam, nothing extreme,” he said.

Agencies

Women power in IT on the rise

The number of women in the IT sector is on the rise. There are 2 million employees in this sector, out of which 28% are women (2007-08) up from 24% in 2005-06. Also the intake of women at the entry level this year was 46% up from 38% last year. Considering the next 10 years, India has a unique role to play for which contribution of women cannot be ignored, said NASSCOM president Som Mittal.

Moreover, NASSCOM conducted a survey of 50 companies and found that 11% of leaders in the industry were women. These roles were in senior management mostly for decision-making. Also two year’s back, three or four companies formally followed gender diversity programmes, but now there are about 80 companies that have some initiative to handle issues for women and take care of gender diversity and inclusiveness.