Tuesday, August 11, 2020

Godrej Professional Launches a Campaign Highlighting How Salons are Now #hairforyou

Godrej Professional, a professional brand with products in hair colour, care, styling and keratin from Godrej Consumer Products Limited (GCPL), launched the #hairforyou campaign as an extension to the Suraksha Salon Program, with the objective of helping the Indian salon industry get back on its feet and reinstate customer confidence to visit salons. As a part of this, the brand engaged with several influencers across Indian cities including Bengaluru, Hyderabad, Chennai, Kolkata, Ludhiana, Chandigarh, Delhi, and Pune. Renowned actresses such as Anupama Gowda and Rajni Dwivedi from Bengaluru, Madhu Shalini from Hyderabad, and Ritabhari Chakraborty, Alivia Sarkar, and Geetashree Roy from Kolkata were also engaged as part of the Godrej Professional #hairforyou campaign.

Godrej Professional through the #hairforyou campaign is attempting to re-establish the confidence of the customers to visit their favourite salons. During the past few months, hair care moved down the priority list and was largely neglected due to unavailability of professional help. However, now as the restrictions have eased, customers can once again treat their hair with professional care. Through engagement with the influencers, the campaign also endeavoured to showcase the hygiene measures that the salon chains have incorporated, to ensure client and employee safety. Right from entry into the salon to the conclusion of the service, the salons uncompromisingly adhered to hygiene protocols.

Commenting on the campaign Mr. Sunil Kataria CEO – India and SAARC, Godrej Consumer Products Limited (GCPL) said, “Godrej Professional always endeavours to support the Indian salon industry and with the imposition of the lockdown, the beauty establishments suffered with no business. Now, we wanted to communicate how salon establishments are ready to welcome customers once again with a revived importance of hygiene. Through this initiative, Godrej Professional aimed to show that hair care no longer needs to be neglected and that with the right safety measures in place, clients can have an immersive salon experience.”

Suraksha Salon Program by Godrej Professional rested on three pillars – free distribution and subsidized sanitizer and disposable kits cost for salons, education on safety and hygiene for salon infrastructure and services, and back-to-business support. All of these initiatives are available free of cost to any salon that requires support and is not restricted to those that use Godrej Professional.

About Godrej Consumer Products Ltd:

Godrej Consumer Products is a leading emerging markets company. As part of the 123-year young Godrej Group, we are fortunate to have a proud legacy built on the strong values of trust, integrity and respect for others. At the same time, we are growing fast and have exciting, ambitious aspirations.

Today, our Group enjoys the patronage of 1.15 billion consumers globally, across different businesses. In line with our 3 by 3 approach to international expansion at Godrej Consumer Products, we are building a presence in 3 emerging markets (Asia, Africa, Latin America) across 3 categories (home care, personal wash, hair care). We rank among the largest household insecticide and hair care players in emerging markets. In household insecticides, we are the leader in India, the second largest player in Indonesia and are expanding our footprint in Africa. We are the leader in serving the hair care needs of women of African descent, the number one player in hair colour in India and Sub-Saharan Africa, and among the leading players in Latin America. We rank number two in soaps in India and are the number one player in air fresheners and wet tissues in Indonesia.

But for us, it is very important that besides our strong financial performance and innovative, much-loved products, we remain a good company. Approximately 23 per cent of the promoter holding in our Group is held in trusts that invest in the environment, health and education. We are also bringing together our passion and purpose to make a difference through our 'Good & Green' approach to create a more inclusive and greener India.

At the heart of all of this, is our talented team. We take much pride in fostering an inspiring workplace, with an agile and high performance culture. We are also deeply committed to recognising and valuing diversity across our teams.

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