Godrej Appliances, one of
India’s leading players in the Home Appliances industry, has unveiled its range
of front load fully automatic washing machines under its sub brand Godrej Eon.
This range of machines comes equipped with a new feature
called Allergy Protect, a superior wash programme, certified by
Allergy UK that is effective in getting rid of seven common allergens and
bacteria. Allergy Protect focuses not only on removing visible stains from
clothes but also invisible allergens and bacteria allowing for a truly pristine
wash. It also consumes less energy and water as it features another
ground-breaking innovation - Eco-Balance technology, which
optimizes water and electricity consumption depending on the size of the load.
The new range of washing machines is designed with various other
distinctive in-built features that together redefine the concept of cleaning.
It has 15 unique wash programmes to cater to the diverse laundry needs of the
consumers, an anti-crease function to ease ironing and a rapid 15-minute wash
programme that offers a short and convenient solution for less soiled clothes.
It also packs a powerful wash with 3 levels of stain selection and foam
protection system for better detergent removal.
Godrej’s new front load washing machines places convenience at
the heart of its human-centric design philosophy, making them easy-to-use
whilst also standing out from the competition.
Sanjeev Jain, National Sales Head - Godrej Appliances, said, “We have always been at the forefront
when it comes to providing differentiated solutions in washing machines. We
were the first to introduce toughened glass lids, colour options in washing
machines, steel drum in semi-automatic washing machines, water and power
sensing DAC technology and ultra-sonic wash technology. With our new
technologies, Allergy Protect and Eco Balance in our front load washing
machines, we have raised the bar on innovation even higher. We are already
among the fastest growing brands in the washing machine category and with this
new range, we intend to consolidate our position in the category.”
Rakesh Sial, Product Group Head - Godrej Appliances, said, “Prevalence of bacteria and
allergens in clothes can lead to severe skin diseases especially amongst kids
as they are more prone to infections. For a thorough wash, we need to focus on
the visible as well as the non-visible contaminations on the clothes.
Furthermore, water conservation has become a global need. Hence to combat these
critical issues while focusing on the health of the consumers, we have enhanced
our washing machine range with our foray into the front load fully automatic
category. Godrej Eon Front load washing machine promises to make washing
clothes a delightful and healthy experience and provide complete convenience to
the consumers.”
The new range is available in capacities of 7Kg and 6Kg. It will
be priced at between Rs 27,000-Rs 34,500.
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