* Metro Cities and Tier-1 Urban Centers Drive 75% of Female Crypto Adoption
Mudrex, a leading crypto investment platform in India, has reported a remarkable 10X increase in women investors in 2024-2025 compared to the previous year. The findings, revealed through a recent survey conducted ahead of International Women’s Day, highlight the growing participation of women in India’s crypto ecosystem.
According to Mudrex’s data, women aged 25-30 make up the largest segment of female investors, accounting for 53% of the total. They are followed by women aged 31-35 (36%), while younger investors aged 18-24 represent 11% of the user base.
Maharashtra leads in female crypto adoption, contributing 15% of the total women investor base. Karnataka follows with 11%, while Delhi NCR (9%) and Uttar Pradesh (8%) also show strong participation. West Bengal accounts for 7%, with the remaining 50% of women investors spread across states like Telangana, Tamil Nadu, and others—demonstrating the nationwide appeal of crypto investments. While the crypto market remains largely male-dominated, there is a noticeable steady uptick in female investors, yet making significant strides in the space.
Over 75% of women investors are from metro and Tier-1 cities, while 25% are from small cities, highlighting greater awareness in metros and a rising adoption trend in smaller cities. Bitcoin, Ethereum, Ripple, Litecoin and Solana have emerged as the most popular investment choices among female investors, reflecting their preference for established assets. Additionally, meme coins like Dogecoin, Shiba Inu and Pepe are gaining traction, signalling an increasing interest in trending meme coins.
Commenting on this, Mr Edul Patel, CEO & Co-founder of Mudrex said, "The crypto and Web3 space is evolving rapidly, and more women are stepping in to shape its future. At Mudrex, we believe that knowledge is key to building confidence in investing. Through the LearnWithMudrex initiative, we aim to simplify crypto education and help more women navigate this space with ease”.
65% of women traded on individual coins, while 45% chose to invest in Coin Sets (themed basket of tokens). This indicates that while a majority of women are actively trading specific coins, a significant portion also values diversified, structured investment options. The insight could reflect a balance between risk-taking and risk management among women investors in crypto.
62% of women discuss financial decisions with their family and social circle, while 38% make their own decisions. Additionally, 33% of women learnt about crypto from news, 40% from social channels, and the remaining 27% from other sources.
“Beyond investing, many women are also looking to build careers in Web3. To support them, our women's team runs mentorship programs offering career guidance and industry insights. Creating an inclusive environment isn’t just about representation—it’s about fostering innovation and new perspectives that strengthen the entire ecosystem”, added Mr Alankar Saxena, Co-founder & CTO of Mudrex.
The survey revealed women on Mudrex’s platform invest in crypto for various reasons, including personal financial goals, wealth diversification, early retirement planning, and a strong interest in technology.
However, Mudrex also identified key barriers preventing some women from making transactions after completing KYC verification. Concerns about crypto market volatility, uncertainty over which coins to invest in and how much to invest, and a lack of financial awareness around emerging asset classes are the most common challenges.
About Mudrex
Launched in 2018, Mudrex’s vision is to make crypto accessible to the masses, enabling everyday investors to benefit from the massive wave of wealth creation. Mudrex holds VASP (Virtual Asset Service Provider) registration in India and Europe and OAM (Organismo Agenti e Mediatori) registration in Italy. The US-headquartered and Bengaluru-based fintech startup aims to become the largest asset management platform for crypto.
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