~ Collaboration brings the iconic animated duo to life with exclusive desserts, kids’ meals, and in-store experiences ~
CakeZone, and Olio Pizza from the house of Bangalore based F&B brands, Curefoods, collaborates with Nick India to introduce iconic Motu-Patlu themed products and experiences. Launching this week, this association aims to captivate children across India.
As a part of the collaboration, Motu Patlu characters will be prominently featured across the dessert brand, CakeZone, and the pizza brand, Olio’s offering, including product packaging and in-store branding. Customers can look forward to themed products, limited-edition freebies, and special activities designed to create delightful moments for children and families.
Ankit Nagori, Founder, Curefoods, said, "We are thrilled to collaborate with Nick India to bring their iconic characters, Motu Patlu, to life through this exciting partnership. As one of the most popular and enduring kids’ shows for over 13 years, Motu Patlu has captivated young audiences with its humor, heartwarming friendship, and light-hearted storytelling. This collaboration seamlessly blends nostalgia with the joy of indulging in our products, creating a truly special experience for families and children. We believe this initiative will strengthen our brand’s connection with young audiences while bringing fun and happiness into every household."
Sachin Puntambekar, Head - JioStar Consumer Products, said, “Motu Patlu holds a special place in the hearts of our fans and this collaboration with CakeZone and Olio Pizza allows us to bring their magic to life in a fun-filled culinary experience. By bringing our beloved characters into everyday moments, we are further strengthening their deep emotional connection with fans.”
CakeZone will introduce a special range of cakes and single-serve desserts, while Olio Pizza will launch the Motu Patlu Kids Meal with collectible add-ons. Customers can also enjoy limited-edition merchandise and giveaways, including activity booklets, party hats, lunch boxes, and stationery. Select offline outlets in Bangalore, Mumbai, and Pune will offer Motu Patlu-themed coloring placemats for kids, along with exclusive birthday party packs featuring character décor, customized cakes, and interactive activities. Additionally, themed offers around Children’s Day, Back-to-School season, and other key occasions will further enhance customer engagement.
Since its debut on Nick India in 2012, Motu Patlu adapted from the classic comic strip Lotpot, is filled with comical situations and clumsy actions. The show follows the misadventures of two best friends, Motu and Patlu, as they stumble into trouble and find their way out through sheer luck. Its light-hearted humor, engaging storytelling, and relatable characters have made it a household favourite among young audiences.
The Motu Patlu-themed products will be available for six months starting last week of February across CakeZone and Olio’s online platforms and select offline outlets in Bangalore, Mumbai, and Pune. Through this collaboration, Curefoods and Nick India aim to offer a fresh, interactive culinary experience that blends entertainment and food, making every moment a memorable adventure for Motu Patlu fans.
About Curefoods:
Curefoods is a Bangalore-based house of F&B brands, founded by Ankit Nagori in 2020. It houses brands like Kitchens of EatFit, CakeZone, Nomad Pizza, Sharief Bhai, Olio Pizza, Frozen Bottle, Krispy Kreme, Arambam, and many more. As of February 2025, it operates over 500 locations across 50 cities in India, offering more than 10 cuisines. Additional information on Curefoods is available at https://curefoods.in.
No comments:
Post a Comment