In a remarkable feat of scale and innovation, Coca-Cola India and SLMG Beverages have set a Guinness World Record for the largest temporary display of chilled drinks. This record-breaking achievement, accomplished at Maha Kumbh in Prayagraj, underscores the companies’ shared vision of delivering refreshing experiences while setting new industry benchmarks.
The iconic display, spanning 250 feet, featured a 100-door cooler wall packed with 32,737 chilled bottles, creating an awe-inspiring spectacle at Maha Kumbh. Officially recognized by Guinness World Records, this milestone is a testament to Coca-Cola India and SLMG Beverages’ commitment to excellence, operational scale, and ability to create unforgettable moments for millions of visitors at this historic gathering.
Sundeep Bajoria, Vice President of India Operations at Coca-Cola India, said, "Our Guinness World Record-winning cooler wall sets a new global benchmark in innovation and execution. As visitors gathered at one of the world’s largest events, our partnership with SLMG Beverages ensured seamless hydration for all at a massive scale. This aligns with the Uttar Pradesh government’s efforts to deliver a world-class Maha Kumbh, showcasing India’s heritage on the global stage."
Costin Mandrea, Chief Executive Officer, SLMG Beverages said, "The strategy behind this innovation was to ensure hydration for millions at the Maha Kumbh. Setting a Guinness World Record with Coca-Cola India demonstrates SLMG’s ability to execute at scale while delivering refreshing chilled beverages to all. This achievement reflects our commitment to innovation and quality hydration, driven by a shared vision for growth and impact.”
This milestone sets a new reference point for large-scale activations at global events, showcasing logistical precision required to create such an expansive chilled beverage display.
About Coca-Cola India
Coca-Cola in India is one of the country’s leading beverage companies, offering a range of high-quality and refreshing beverage options to consumers. The company, in line with its vision of ‘Beverages for Life’, offers a wide portfolio of products which includes hydration, sports, sparkling, coffee, tea, nutrition, juice and dairy based products. In India its beverage range includes Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Thums Up, Charged, Fanta, Limca, Sprite, Maaza, Minute Maid range of juices and juice beverages. The Company also offers hydration beverages including Limca Sportz, Smartwater, Kinley, Dasani and Bonaqua packaged drinking water and Kinley Club Soda. Premium products constitute Schweppes range and Smartwater. In addition, it offers Costa Coffee and organic green tea-based beverage- Honest Tea amongst its range of coffee and Tea. The Company is constantly transforming its portfolio, from reducing sugar in its drinks to bringing innovative new products to market.
The Company along with its owned bottling operations and franchise bottling partners has a strong network of close to 4 million retail outlets through which it refreshes millions of consumers across the country. It seeks to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable agriculture initiatives and carbon emission reductions across its value chain.
Globally together with its bottling partners, The Coca-Cola Company employs more than 700,000 people, helping to bring economic opportunity to local communities worldwide. Learn more at www.cocacolacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.
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