· Designed with customer experience at its core, this Paint studio marks the launch of first-of-its-kind Company Owned and Company Operated store in India
· Birla Opus Paint Studio blends innovation and personalization, offering expert guidance and immersive spaces to bring home décor visions to life
Birla Opus Paints, part of Grasim Industries under the Aditya Birla Group, unveiled its first-ever Birla Opus Paint Studio (Company Owned and Company Operated Store) today. Being an industry-first experience centre that will redefine how customers explore and choose colors, this milestone symbolizes the brand’s commitment to transforming the paint and décor industry through innovation, premium offerings, and a truly immersive customer experience. The centre, launched today in Gurugram, features 170+ products, with a selection of exclusive options for the consumers and is a significant step in the company’s growth strategy, aimed at expanding its retail footprint across India. With a focus on experiential retail, the company plans to open additional experience centres in New Delhi, Mumbai, Navi Mumbai, Bangalore, Hyderabad, Kolkata, Lucknow, Jaipur, Ahmedabad and Surat, in the coming months, all with an aim to become India’s second-largest decorative paints brand.
Commenting on the launch, Mr. Rakshit Hargave, CEO of Birla Opus Paints said, "Today, as we unveil our first Birla Opus Paint Studio in Gurugram, we are taking a decisive step to redefine how India experiences colours. Consumers in India are open to explore newer and more profound options while purchasing products or availing services. Realising this shift in consumer behaviour, we at Birla Opus Paints are creating immersive spaces that empower homeowners to craft their own stories.”
He added, “This experience centre is a testament to our enduring commitment to excellence, innovation, uncompromising quality and our belief that every home deserves a personalized touch. We are offering all 170+ products in this centre and with a few more exclusive options as well, allowing customers to engage with our paints, designer finishes and wallpapers in an entirely new and unique way. We aim to make painting more than a simple task, turning it into an art of transforming spaces that reflect individual stories. This expansion marks a key step in our journey to becoming India’s second-largest decorative paint brand, ensuring innovation, convenience, and excellence for customers.”
Newly Opened Experience Store Details:
Store Address - Birla Opus, sco-306, sector-29, Gurgaon - 122001
Each and every Birla Opus Paint Studio acts as a hub for the Architects and Interior Designers with a dedicated workspace for them with resources, samples and expert support allowing professionals to collaborate and create with ease. The experience centre will also offer painting services through our Paint Craft Painting service, while each Paint Studio will also feature shades inspired by local culture, heritage, and architecture.
About Birla Opus Paints:
Birla Opus Paints, housed under Grasim Industries, Aditya Birla Group’s flagship firm, offers Decorative Painting Solutions to consumers in India. Launched in 2024, Birla Opus Paints has a complete portfolio featuring a range of superior products across categories like interiors, exteriors, waterproofing, enamel paints, wood finishes, and wallpapers. With six manufacturing plants spread across India, Birla Opus Paints is well positioned to be amongst the market leaders in the decorative paints category. The brand aims to inspire people to turn their surrounding spaces into their very own masterpiece.
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