Wednesday, May 17, 2023

Monkey Shoulder's Sixth Season Of The ‘Ultimate Bartender Championship' Comes To Bengaluru

* Hunt to find the mysteriously ‘masked’ ultimate bartender in full swing

Monkey Shoulder, the free-spirited blended malt owned by William Grant & Sons announced the sixth season of its most awaited 'Ultimate Bartender Championship' amongst the bartending community in India. The championship culminated its Bengaluru city round on 16th May at BYG Brewski Brewing Company with over 70 talented bartenders from the city mixing, moving and shaking to claim the mask!

Hosted and judged by Monkey Shoulder India’s Brand Ambassador and Chief Monkey Officer, Gaurav Sareen, the event saw a gush of energy from a zealous group of bartenders paving their way through five exciting mixology challenges. The top finalists from Bengaluru Minam Dark from Big Brewski, Rohil Kolita from Far & East and Dharambir Chhetri from Copitas emerged with flying colors and will now compete with other city round finalists at the finale.

This year, the brand is set out to “Unmask the next champion” aka most passionate and skillful bartender across the country. The championship is structured to evaluate "the skills that pay the bills.” The five distinct levels of the competition concentrate on essential skills like industry knowledge, pouring, nosing, table service and nailing the perfect serve.

Commenting on the championship, Kapila Sethi Kad – Marketing Head, said, "Monkey Shoulder is proud to support the bartending community in India. The Ultimate Bartender Championship is a testament to the brand’s ethos of light-heartedness, cheeky creativity, and enthusiasm. The city round in Bengaluru witnessed some of the best bartending talent in the country. This has further strengthened our commitment to grow trade in the city and help these bartenders thrive and reinvent themselves."

Speaking on the first two city-rounds of the 2023 season, Gaurav Sareen, Brand Ambassador and Chief Monkey Officer Monkey Shoulder India said, "The Ultimate Bartender Championship is a hunt to unmask, untap and unleash the hidden talent amongst the bartending community. It provides a platform to the creative geniuses of alco-bev fraternity to help them grow and excel in this field. Bengaluru city round saw a bunch of talented bartenders showcasing their skills and talents with utmost passion.”

About Monkey Shoulder

With an eye-catching bottle, intriguing name and a playful attitude, Monkey Shoulder has created a stir as the Scotch that leaps out from the whisky crowd. A 100 percent blended malt whisky, this top-notch quality Scotch is made from a selection of Speyside single malts married to create an exceptional flavor. Refreshingly approachable and tailor made for mixing, Monkey Shoulder’s commitment to the unconventional is bringing great Scotch to a new generation.

About William Grant & Sons

William Grant & Sons Holdings Ltd. is an independent, family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887. Today, the global premium spirits company is owned by the seventh generation of his family and distils some of the world’s leading brands of Scotch whisky, including the world’s most awarded single malt, Glenfiddich®?, The Balvenie®? , a range of handcrafted single malts, and the world’s third largest blended Scotch, Grant’s®?, as well as other iconic spirits brands such as Hendrick’s®? Gin, Sailor Jerry®?, Tullamore D.E.W.®? Irish Whiskey, Monkey Shoulder®? and Drambuie®?

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