Monday, January 10, 2022

“Technology Is Influencing Music Education In A Big Way And Artium Academy Is At The Forefront Of This Digital Turn” - Aruna Sairam

* Aruna Sairam joins the Artium Academic Board and dons the role of Faculty Head for Carnatic Music

*  (Artium Academy is an online music learning and community platform which has in less than a year grown its learner base by 10X.)

Renowned Carnatic vocalist and Padma Shri Award Winner Aruna Sairam is excited at the prospect of encouraging and helping aspiring students learn Indian classical music. She has joined the Artium Academic Board and dons the role of Faculty Head for Carnatic Music where she will use her vast knowledge and experience to shape and nurture talent, through the unique music courses offered by Artium Academy.

Known for her tremendous contribution to the world of music spanning almost six decades, Aruna believes that the music space is evolving drastically and with time and technological advancements, method of teaching also needs to evolve to be in line with the emerging trends

Aruna Sairam’s latest campaign for Artium Academy canvasses the inter-play of music with technology  to make learning a lot easier and more accessible to people of all ages. Through the campaign video, Aruna Sairam explains her love for Carnatic Music and highlights her journey on how she learnt it herself. The video ends with Aruna Sairam inviting music enthusiasts from across the world for an exciting course in Carnatic Music designed and curated personally by her.

The Carnatic Music course of Artium Academy is a curated blend of innovation and perfection, taught one on one by trained and certified teachers based on a performance driven Carnatic music curriculum designed under the guidance of Aruna Sairam herself. The course aims at a performance driven learning approach that is simple and easy to grasp.

Talking about her aspirations to nurture future musicians, Aruna Sairam said, “Learning music has become a lot easier due to technology. India as a nation is not just passionate about listening music but we love to learn music as well. Technology is helping to foster and develop future musicians in a big way and I am delighted to be a part of Artium Academy to develop and nurture future musicians.”  

Talking about her association as Head of Faculty at Artium Music, Aruna Sairam added, “My association with Artium Academy is very timely as I was looking to share my learning and experiences in the genre of Carnatic Music, an art form I have worshipped over the years. I am extremely excited to become a part of Artium’s Academic board and contribute towards building the gold standard in music learning.”

“We are delighted to announce the launch of our latest campaign, featuring the legendary artist - Aruna Sairam. We believe that by delivering this performance-oriented course led by the maestro herself, we can empower music enthusiasts with skills that can help them towards their journey of becoming professional musicians. At Artium Academy, our constant endeavour remains to use technology such as personalised dashboards, learning tools, graphs, virtual practice rooms and auditoriums, to help revolutionize how people learn music by making it more relevant, participatory, and engaging, while delivering quality music education directly from the veterans of the music industry.” Adds Mr. Ashish Joshi, Founder and CEO - Artium Academy

With the advent of new technology, Aruna dreams to take Carnatic music to the millions of aspirants worldwide and providing them with an opportunity to train them under her wing. Aruna’s zeal to promote fresh and young talent lead to her collaboration with Artium Academy for the launch of their latest campaign to inspire music enthusiasts across the world.

About Artium Academy

Artium Academy is India’s first online music education platform with a performance – driven standardised curriculum designed by music maestros. Artium Academy offers 1:1 learning through live and interactive classes on its platform. With a united vision and driving force to democratise music, Artium Academy endeavours to make music learning available to everyone. While technology is the brain power enabling innovative ideas to engage with its students and teachers, music is the very core of Artium Academy. Eminent music virtuosos such as Sonu Nigam (also the Patron in Chief), Shubha Mudgal, Aruna Sairam, KS Chithra, Louiz Banks, Gino Banks, Raju Singh, Aneesh Pradhan are the Faculty Heads and form the Artium  Academic Board along with Ananth Vaidyanathan, who is the Chief of Pedagogy , to oversee the curriculum and teaching methods.

About Smt. Aruna Sairam

Trained in the Veenai Dhanammal style of Carnatic Classical music, Smt Aruna Sairam epitomises the genre completely with her purity of voice, adherence to traditional values and profound music expression. Little wonder really, as she was trained by the legend Dhanammal’s own granddaughter, T. Brinda. Aruna trained in different forms such as improvisation, swara singing, variations of pitch on a note (gamakas) and ragam-thanam-pallavi, with some of the greats. Her ability to oscillate between traditional Carnatic classical singing and improvisation, earned her the sobriquet of ‘the new queen of soul’ from the London Evening Standard. Little wonder then, that she was the first Carnatic Classical vocalist to perform at the BBC Proms in 2011 at the Royal Albert Hall in London. Aruna remains a student of her craft today even as she teaches and conducts mentoring programmes nationally and with institutions in Germany, the UK, France and Canada. Bestowed with the Padma Shri in 2009, she was also awarded the Sangeetha Kalanidhi in 2018 among several other honours and is the Vice Chairman of the Sangeet Natak Academy.

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