Tuesday, November 30, 2021

HDFC ERGO Introduces A Web-Based Self-Help Portal For Farmers Across India

HDFC ERGO General Insurance, India’s leading non-life insurance company in the private sector has introduced a web-based self-help portal for farmers to help farmers intimate their localized & post-harvest claims to the company. HDFC ERGO is a leading company that provides Insurance coverage to over 6.9 million + farmers under the Pradhan Mantri Fasal Bima Yojana (PMFBY), initiated by the Government of India.

The operational guidelines of PMFBY necessitate a farmer to intimate their claims from losses incurred due to inundation, hailstorm and landslide on the field. Until recently, these claims were intimated either through HDFC ERGO’s call centres, branches or PMFBY portal / application. But, with increasing number of farmers enrolling for PMFBY and the rising awareness on insurance, many were unable to register their claims leading to dissatisfaction.

The challenge led HDFC ERGO to come up with a tech-based solution to facilitate claims intimation in a simplified & convenient way through the web-based self-help portal. To file the intimation through this portal, farmers simply need to enter the PMFBY application number or bank account details, followed by 6 specific details to complete the process, which takes less than a minute. The self-help portal also offers farmers with additional benefits such as:

Timely reconciliation through instant Mapping of Claim no. with PMFBY Application

Customer convenience through one Minute claim registration for farmers

Delight due to instant claim no. generation and SMS confirmation to farmer

Commenting on the introduction of the self-help portal, Mr. Anuj Tyagi, Deputy MD, HDFC ERGO General Insurance Company “Processing all the claims and providing solutions to customer queries is our top most priority and, as a digital-first insurer, we ensure that all our solutions have a blend of technology. The amalgamation of technology with all that we do ensures that the customers get a quick turnaround time for claim settlements. The launch of this user-friendly portal, we have simplified and streamlined the claims intimation and tracking process of the farmers.”

A digital-first Company, HDFC ERGO is focused on digitally enabling consumers across the country and ensuring their services are made easily available & understandable. Currently, 33% of the claims intimated have been registered through the self-help portal. Farmer can access the self-help portal by logging on to: https://customersupport.hdfcergo.com/selfhelp/RABG_Claim.aspx


HDFC ERGO General Insurance Company is a joint venture between HDFC Ltd. and ERGO International AG; the primary insurance entity of the Munich RE Group of Germany. HDFC ERGO is one of India’s largest non-life insurance company in the private sector. A digital-first company, transforming in to an AI-first company, HDFC ERGO is a leader in implementing technology to offer consumers the best-in-class service experience. The company has created a stream of innovative & new products as well as services using technologies like Artificial Intelligence (AI), Machine Learning (ML), Natural Processing Language (NLP), Robotics and IBM Watson. HDFC ERGO offers a range of general insurance products and has a completely digital sales process with ~93% of retail policies issued digitally. The self-help tech platform developed by HDFC ERGO has empowered the customers to avail 58% of the services virtually in a self-help mode on a 24x7 basis with ~40% of the customer requested services digitally.

The Company offers a complete range of General Insurance products including Health, Motor, Home, Travel, Agriculture, Credit, Cyber and Personal Accident in the retail space along with Property, Marine, Engineering, Marine Cargo, Group Health and Liability Insurance in the corporate space. Be it unique insurance products, integrated customer service models, top-in-class claim processes or a host of technologically innovative solutions, HDFC ERGO has been able to delight its customers at every touch-point and milestone to ensure consumers are serviced in real time.

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