In furtherance of its mission to enable its employees to make a difference to society, Toyota Kirloskar Motor (TKM) today organized a virtual audiobook recording event in collaboration with Samarthanam Trust , an award-winning NGO, which works for the empowerment of the differently abled.
More than over 100 TKM volunteering employees and their family members lent their voices to record more than 100 language books as audiobooks that will be made available to over 10,000 visually impaired students supported by the Samarthanam Trust across the country. The virtual activity was held through an e-enabled platform as part of ‘ICARE’, an employee voluntary initiative, which aligns with the TKM’s commitment to sustained community development.
Talking about the initiative , Mr. Sudeep S. Dalvi, Senior Vice President, Director & Chief Communication Officer, TKM, said, “The activity served the dual purpose of sensitizing our employees to visual disability and provide them with an opportunity to build a repository of audiobooks, considering very little published material is accessible to those with visual impairment. We are hopeful that the efforts will play a role in helping visually impaired students to explore books that were so far out of bounds for them. Further, we are delighted with the enthusiastic participation by our employees and their families, a trend we have seen for all ICARE activities since we introduced the voluntary initiative a few years ago. As a responsible corporate citizen, TKM will continue to implement more such employee-led activities to address the vital needs of different communities within our CSR framework.”
Since its launch in 2017, ICARE has grown manifold and managed to create a substantial impact on society, touching 57,000 lives. Currently, 1000 employees are registered under ICARE, and all activities are implemented with the objective to further support and make a difference to the society while being aligned to TKM’s CSR vision in the areas of education, environment, health & hygiene, road safety, skill development and disaster management thereby providing an enriching experience to employees. The platform enables passionate employees’ who believe in volunteering their personal time for social causes.
On the occasion, TKM employee volunteers also took a COVID pledge promising to remain safe and healthy during the pandemic.