Tuesday, September 28, 2021

Inspired By Regional Flavors, MAGGI Launches Special Chicken65 Masala Noodles

Over the past year, a large proportion of consumers have taken to experimenting with various flavors and cuisines within the comfort of their homes. In line with the vision to introduce products that cater to evolving consumer preferences and distinctive local tastes, Nestlé India has launched MAGGI Special Chicken65 Masala Noodles, a variant inspired by one of the most popular chicken delicacies of regional cuisine.

Announcing the new product Rajat Jain, Director - Foods, Nestl√© India, said, “Chicken65 is an appetizer packed with robust flavors and masalas. We wanted to recreate the magic of those flavours and acknowledge our consumers and their preferences, through the launch of MAGGI Special Chicken65 Masala Noodles. This new product has been carefully crafted by our culinary experts, using the choicest selection of 19 herbs & spices from across the country. At Brand MAGGI, we are hoping to give our consumers a delightful experience with this addition.”

The new non-veg variant of MAGGI noodles will be available at multiple price points (Single Pack for INR 20/-, Pack of four for INR 78/- and Pack of 12 Ecommerce version for INR 240/-) and will be rolled out in cities in a phased manner.

The product is now available at the nearest Kirana store in major cities in Karnataka, Tamil Nadu, Telangana, Andhra Pradesh, and Kerala and on e-commerce platforms like Amazon.

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