Bollywood superstar Ranveer Singh has been named the NBA Brand Ambassador for India. He will engage with NBA Fans in India throughout the League’s 75th Anniversary Season in 2021-22. Interestingly, while Ranveer is associated in promoting basketball in India, it is being reported that Barack Obama is backing NBA Africa! Looks like the league is pulling in global heavyweights for their campaigns!
Over the course of the season, Ranveer will participate in a number of league initiatives that will be featured on the NBA’s and his personal social media accounts. Ranveer will attend NBA All-Star 2022 in Cleveland, where he will post behind-the-scenes social media content and meet NBA players and legends. Ranveer previously attended NBA All-Star 2016 in Toronto, where he sat courtside at the NBA All-Star Game.
Ranveer will also be featured on “NBA Style” (@nbastyle_in), a new lifestyle-focused Instagram account for fans in India that showcases the convergence of the NBA and popular culture. ‘NBA Style’ serves as a destination for fans in India to immerse themselves in the many ways that the league and its players influence and are influenced by music, style, art and entertainment. The new account also spotlights a wide range of local personalities and their contributions to both NBA and popular culture.
“I have loved basketball and the NBA since my childhood and have always been fascinated with its influence on popular culture including music, fashion and entertainment,” said Ranveer. “With the NBA tipping off its 75th season celebrations, there couldn’t have been a better time to join forces with the league and support their efforts to grow basketball in the country.”
“We are thrilled to welcome Ranveer Singh as NBA brand ambassador for India ahead of what promises to be a memorable 75th Anniversary Season,” said NBA Deputy Commissioner and Chief Operating Officer Mark Tatum. “A Bollywood icon and one of the most celebrated actors of his generation, Ranveer is also a dedicated NBA fan who is passionate about the league and its players. We’re excited to work with Ranveer to engage with fans in India and around the world on a variety of platforms.”
“Ranveer is an ideal ambassador to headline the launch of NBA Style, our new Instagram handle that explores the intersection of basketball and culture,” said NBA Asia Executive Vice President and Managing Director Scott Levy. “Art, fashion and entertainment are part of the fabric of India, and with Ranveer’s help, NBA Style will contribute to the cultural landscape and showcase how the league and its players have been shaped by and influence culture.”