Bringing in the season of love in a unique, heartfelt and innovative way, NESCAFÉ Ready to Drink packs unveiled an innovative Augmented Reality experience on every pack of its deliciously refreshing cold-coffee range.
The immersive experiences are hosted on www.coffeedate.in. On scanning the packs, the users can step into different appealing locations to enjoy their coffee date. Varied experiences are brought to life such as chilling on the beach, a walk in the misty mountains or grooving in a music concert. The AR technology enables the user to “walk” into these locations, interact within the experience like playing music, adding a personalized message for a loved one and even take a selfie to share their experiences with others.
Sharing his views on this innovation, Mehernosh Malia, Director- Dairy, Nestlé India said, “This is the first ever Augmented Reality experience available on the packs of the deliciously refreshing NESCAFÉ Ready to Drink cold coffee range. Not being able to travel freely can be quite frustrating for all of us. If you wish to teleport yourself to the destination of your choice, point your mobile phone on pack of NESCAFÉ Ready to Drink cold coffee, choose your destination, and enjoy the experience!”
These augmented reality packs offering you a virtual visit to your destination of choice will be available across retail stores for a selected period of time.
Creative Agency: Eipi Media
Campaign Link: https://www.youtube.com/watch?v=gnzffypBamY